Advertising Books
iUniverse Reaching Women The way to go in marketing healthcare services
a huge range and FREE tracked UK delivery on ALL orders.
£18.07
iUniverse Secrets of an Ad Pro A moneymaking guide to creating great advertising and living the good lifewithout selling your soul
a huge range and FREE tracked UK delivery on ALL orders.
£16.59
iUniverse The Fast Track Promotion Handbook Successful Behaviors for Career Advancement
a huge range and FREE tracked UK delivery on ALL orders.
£11.11
iUniverse MORE LEADS The Complete Handbook for Tips Groups Leads Groups and Networking Groups
a huge range and FREE tracked UK delivery on ALL orders.
£12.20
iUniverse The Brand Advocate A StrategyDriven Workbook
a huge range and FREE tracked UK delivery on ALL orders.
£9.98
iUniverse fresh air Marketing Gurus on Radio
a huge range and FREE tracked UK delivery on ALL orders.
£11.77
iUniverse Communicational Marketing How To Communicate Effectively With Competent Consumers
a huge range and FREE tracked UK delivery on ALL orders.
£14.04
iUniverse Successful Small Business Marketing Made Easy A No Nonsense Approach To Profiting In Any Market
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£10.67
iUniverse Communicational Marketing How to Communicate Effectively With Competent Consumers
a huge range and FREE tracked UK delivery on ALL orders.
£20.12
Tuk Tuk Press Breaking in
£25.94
Ireckon Pty Ltd The Complete Website Planning Guide
£12.99
Ireckon Pty Ltd The Complete Website Planning Guide
£22.52
Brock Way Social Media Marketing Personal Branding
£8.99
Amazon Digital Services LLC - Kdp Brand Identity Breakthrough How to Craft Your Companys Unique Story to Make Your Products Irresistible
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£15.30
Taylor & Francis Strategic Uses of Alternative Media
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£68.26
How to Plan Advertising
Book SynopsisThis book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning.How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.Table of ContentsIntroduction. 1. The Planning Context. 2. The Role for Advertising. 3. Developing Advertising Strategy. 4. Creative Briefs and Briefings. 5. The Requirements for Creativity: A Creative Director''s Perspective. 6. Creative Development Research. 7. Campaign Evaluation. 8. Account Planning and Media Planning. 9. International Account Planning. 10. Planning Inputs into the Client''s Business. 11. Planning in Other Communications Industries. Notes and References. Index.
£62.99
Action Publishing Technology Ltd Changing the World Is the Only Fit Work for a Grown Man
£11.99
Anderson-Noble Publishing Scientific Advertising Crushing Your Compitition Like Ants on the Sidewalk
£13.26
Szalapalooza, LLC The Bullhearted Brand
£19.79
LEGARE STREET PR The Psychology of Advertising
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£25.60
LEGARE STREET PR The Psychology of Advertising
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£17.95
LEGARE STREET PR This Fascinating Advertising Business
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£28.45
LEGARE STREET PR This Fascinating Advertising Business
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£19.90
LEGARE STREET PR The Psychology of Advertising in Theory and Practice
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£28.45
LEGARE STREET PR Productive Advertising
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£26.55
LEGARE STREET PR Writing an Advertisement a Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising
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£25.60
Legare Street Press Advertising Methods and Mediums
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£28.45
Legare Street Press Forty Years of Advertising
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£22.75
LEGARE STREET PR Planning an Advertising Campaign for a Manufacturer
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£22.75
Legare Street Press The The Modern Advertisement
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£21.80
Legare Street Press Bank Advertising Plans
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£24.65
Legare Street Press 5555 Result Producing Advertising Selling Phrases
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£22.75
Legare Street Press The The Attention Value of Advertisements in a Leading Periodical an Experiment in Measuring the Relati
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£21.80
Legare Street Press Successful Advertising How to Accomplish it A Practical Work for Advertisers and Business Men
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£28.45
Legare Street Press The Advertising Book 1916
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£32.25
Legare Street Press How to Make Show Cards a Practical Treatise for the use of Retail Merchants and Their Clerks
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£22.75
Legare Street Press Illustration in Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£25.60
Legare Street Press Advertising Selling the Consumer
a huge range and FREE tracked UK delivery on ALL orders.
£25.60
Creative Media Partners, LLC A Catalogue of Books Published by Methuen and Company
£14.09
Creative Media Partners, LLC A List of Books Published by Chatto Windus
£14.09
Creative Media Partners, LLC Macmillan Co.s Catalogue
£13.22
Creative Media Partners, LLC Advertising by Motion Pictures
£22.75
Creative Media Partners, LLC The Brass Check
£28.45
Creative Media Partners, LLC How to Make Effective Showcards off Hand Card Writing and pen Lettering by a new and Simple Method With Fiftysix Original Cuts
£14.96
Creative Media Partners, LLC Hotel Directory Where Railway Hotel and Steamship Advertising Matter and Time Tables can be Found
£21.80
Creative Media Partners, LLC Hotel Directory Where Railway Hotel and Steamship Advertising Matter and Time Tables can be Found
£13.22
Creative Media Partners, LLC Descriptive Catalogue and Price List.
£24.65
Creative Media Partners, LLC Art Garland Stoves and Ranges
£22.75
