Description

Book Synopsis
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans'' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

    Product form

    A Paperback by Stuart Ewen

    £20.89

    Includes FREE delivery

    RRP £21.99 – you save £1.10 (5%)

    Order before 4pm today for delivery by Wed 16 Sep 2026.

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by Stuart Ewen

      Book details

      Publisher Basic Books
      Published 6/28/2001 12:00:00 AM
      ISBN-13 9780465021550
      978-0465021550
      ISBN-10 0465021557
      Also in:
      Advertising Sociology

      Description

      Book Synopsis
      Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans'' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account