Description

Book Synopsis
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans'' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

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    A Paperback by Stuart Ewen

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      Publisher: Basic Books
      Publication Date: 6/28/2001 12:00:00 AM
      ISBN13: 9780465021550, 978-0465021550
      ISBN10: 0465021557
      Also in:
      Advertising Sociology

      Description

      Book Synopsis
      Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans'' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

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