Social media / social networking Books

Book SynopsisOn China's biggest social media platform, Weibo, feminists are staying one step ahead of the censors. Weibo Feminism is the first book to explore in-depth the connections and forms of resistance that feminist activists in China are making in online spaces despite increasing crackdowns on free speech and public expression.Aviva Wei Xue and Kate Rose explore the many forms of contemporary feminism in China, from activist campaigns against sexual harassment and domestic violence, through to Weibo Reading groups of feminist texts and subversive online novels published on the platform. The book includes an in-depth case study of feminist support networks for overwhelmingly female frontline medical staff that have sprung up on social media in the wake of the COVID-19 pandemic. Weibo Feminism goes on to asks what lessons are being learned in contemporary China for the cause of social justice for women around the world.Trade ReviewWeibo Feminism shares Chinese feminists’ creative and effective strategies for exercising power with dignity. It exemplifies global feminism’s transcendence of geopolitics, nationalism, and neoliberalism. It is essential reading for all who care about the rights and humanity of women everywhere. * Robin Visser, Associate Professor, University of North Carolina at Chapel Hill *The liberation struggle currently underway among the globe's largest population of women remains unknown in the English-speaking feminist world. The 'Weibo' feminism that has spread in China since the time of #MeToo is an unprecedented development in the history of East Asia and the world. This book brings its history, politics, real-world activities, online art and rhetoric, and culture, as well as details of its repression, to English-speaking readers. It conveys the radical spirit of Weibo Feminism in the movement's rejection of marriage, surrogacy, and the male literary world, as well as its heroic actions during the Corona pandemic, funny internet memes, and resistance to both Chinese Confucian patriarchy and Western liberalism. The Megalia feminism of South Korea described in a number of books complements this important account of uprising in contemporary China, and both literatures alert the world to East Asia's central place in feminism today. Authors Aviva Xue and Kate Rose document Weibo Feminism from the inside, and describe its theoretical principles, political tactics, and aims for the liberation of Chinese women with vivid clarity and in astounding detail. * Caroline Norma, RMIT University, author of The Japanese Comfort Women (Bloomsbury, 2015) *At a time of China’s rise to global superpower, what do we know about Chinese women’s aspirations, hopes and dreams? Weibo Feminism begins to fill this gap. In thousands of Blogs on Weibo, feminists promote an autonomous Chinese vision of the world by drawing on the past (history, language and forgotten women) as much as the present (literature, violence against women, prostitution, pornography and surrogacy). This brilliant book by Kate Rose and Aviva Wei Xue should be mandatory reading for people in the West as it opens our eyes to the strong, authentic and resilient voices of Chinese feminists who have much to teach us. * Dr Renate Klein, feminist health activist *Table of ContentsIntroduction: Scattered Revolutions Spark the Masses 1. Feminist Outbreaks in the Digital World 2. Spreading Feminism Online 3. Hijacking Reproductive Rights 4. Intersectionality Under the Radar 5. The Politics of Feminist Word-Play 8. Conclusion: "You Forbid Us to Gather Anywhere, So We Will Be Everywhere" - Weibo Feminism as a Global Solution Bibliography Index

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Book SynopsisCall my narcissism whatever you want. And while you''re at it; like, comment, subscribe, worship - fucking bow down.Meet Carleen and Crystal. The influencers with cultural commentary that will have you in stitches. Love them or hate them, there's no stopping their fast-growing online following. Offline, Carleen has her reservations about their cyber personas, but she idolises Crystal and would follow her anywhere even to FLIP!, the new social media giant that has everyone hooked and Carleen and Crystal are no exception; especially when it seems that their videos could make them famous.Superstardom, followers, fame, influence, money: it''s all just one click away. FLIP! is the answer to everything they''ve ever dreamed of. But is it too good to be true?FLIP! is a powerful new satire from critically-acclaimed writer Racheal Ofori that probes what it means to live freely under the shadow of social media, encroaching on every aspect of our lives. How can we be our authentic

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Book SynopsisA compelling and original suspense novel for fans of You, Good Me Bad Me and podcast hit Serial, written in the style of Daisy Jones and the Six.Trade ReviewA truly innovative, fantastic book . . . Reads like your favorite podcast, the hit crime doc you'll want to binge * Josh Malerman, New York Times bestselling author of Bird Box *Centered on the world of social media influencers, [this] remarkable debut takes the form of a true crime docuseries. . . With no witnesses to the murder, readers will breathlessly await the verdict. Dorn, the pen name of husband-and-wife team Matt Dorff and Suzanne Dunn, is definitely a writer to watch * Publishers Weekly *A riveting courtroom drama. It uses skilfully fashioned plot twists to gradually reveal the background and aftermath of a tragedy born of naive but simultaneously ruthless ambition, childhood damage and the ripple effects of prejudice * Morning Star *'Deliciously contemporary. A fascinating courtroom drama . . . a compelling, poignant portrait of sexual desire in our social media age' * Daily Mail *

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Book SynopsisIf you want to be the best, you have to have the right skillset.From people skills and effective networking to building assertiveness and mastering memory techniques, THE ULTIMATE PERSONAL SUCCESS BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in personal success.ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

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Book SynopsisA hilarious, quirky, and unflinchingly honest memoir about one young woman''s terrible and life-changing decisions while hoping (and sometimes failing) to find herself, in the style of Never Have I Ever and Adulting. Join Dana Schwartz on a journey revisiting all of the terrible decisions she made in her early twenties through the internet''s favorite method of self-knowledge: the quiz. Part-memoir, part-VERY long personality test, CHOOSE YOUR OWN DISASTER is a manifesto about the millennial experience and modern feminism and how the easy advice of you can be anything you want! is actually pretty fucking difficult when there are so many possible versions of yourself it seems like you could be. Dana has no idea who she is, but at least she knows she''s a Carrie, a Ravenclaw, a Raphael, a Belle, a former emo kid, a Twitter addict, and a millennial just trying her best.

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Book Synopsis'Harriet Minter offers a one-stop resource for those working from home or those who want to work from home but are still sceptical.' - The Financial Times' . . . a must-read for post-Covid times.' - People Management MagazineThe no bullsh*t guide to getting your work and life on track in the new flexible workplace.Virtually every industry is making lasting changes that will open doors to a more flexible working week. So how do we adjust, thrive and excel in an environment where glitchy daily video conferences are the norm?By turns fierce, funny and highly practical, Harriet Minter will show you the skills to be effective and creative during the day-to-day. Harriet breaks down how to be an inspiring and energising manager (either remotely or to a flexibly working team), how to create and thrive in a high-trust culture (on a small and large scale) and most importantly how to achieve your ambition and propel your career forwards.Packed full of hard-won tricks, tips and tools, Harriet Minter draws on her own experience as a careers coach and adviser to companies on their flexible working culture to help you bring your best self to work - from your living room.Trade ReviewHarriet Minter offers a one-stop resource for those working from home or those who want to work from home but are still sceptical. * The Financial Times *A must-read for post-Covid times. * People Management Magazine *We're totally loving Harriet Minter's new book. * Fabulous Magazine (The Sun on Sunday) *Essential reading for anyone who is WFH! Harriet is wise and funny and brilliant! - Kate Leaver, author of The Friendship and Good Dog.[Harriet] has an uncanny knack for tapping in to exactly what needs unpicking in our working lives. She's brilliant! Her brain is remarkable. - Laura Jane Williams, author of Our Stop.

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Book SynopsisThe Flatshare meets a modern You've Got MailDo you believe in love at first type? When Ada set up her own PR firm from a coffee shop, she didn't expect to meet journalist Fraser. Also working there daily, he soon becomes a friend. Reporting on interesting things to do around Edinburgh, Fraser ropes Ada into accompanying him on his assignments. As they work side-by-side Ada can't help but notice how attractive Fraser is, and how well they get along. But, Ada has been chatting to a guy she met on an Agatha Christie fan fiction site, and she can't stop wondering about him. His interests are the same as hers, and the anonymity helps them both be more honest and open. As Ada's messages with the mystery man become deeper, she thinks she's falling for him. Ada is torn between Fraser and Myster-E - but can you have real feelings for someone when you're virtual strangers?Trade ReviewSam Canning has written a romance it's so easy to fall in love with. I adored every moment of Ada and Fraser's budding relationship - and her heart-to-hearts online with Myster-E. Ada is such a vibrant, brilliant character throughout. Funny, sweet, and full of warmth. * Beth Reekles, author of The Kissing Booth *Delightful. An upbeat, fun-filled read about life, love and learning about yourself. * Gillian Harvey *Warm, witty and wise: a story that reminds us that while we all love a mystery, life is a lot less complicated when we're honest. * Gillian Harvey *

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Book SynopsisThe meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanicsand the ethical stakesof online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok's corporate parent, ByteDance, Jordan shows how these platforms now engineer human behaviorwith consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformati

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Book SynopsisThe complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that''s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You''ll discover how top companies-large and small-have leveraged this exciting communTable of ContentsForeword xix Introduction xxi Part I Get to Know Twitter 1 Chapter 1 Understand Twitter 3 Twitter History and Definitions 4 Twitter’s Technology 10 Twitter’s Rapid Ascent 14 Twitter’s Financial Future 16 What Makes Tweeps Tick? 17 Twitter’s Culture 33 The Main Points 37 Chapter 2 Who’s Using Twitter for What? 39 Demographics 40 Individual Users 43 Bots, Games, and Memes 56 Small and Home-Based Businesses 60 Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations 62 Academia and Higher Education 63 Government 64 Marketing, Advertising, Public Relations, and Communications Professionals 65 Media Outlets 67 Sports and Entertainment 70 Corporations and Brands 72 The Main Points 85 Chapter 3 Twitter, the Multipurpose Platform 87 What Twitter Can Accomplish 88 Key Questions to Consider for Branding 119 The Main Points 125 Part II Month 1: Master Twitter Fundamentals 127 Chapter 4 Week 1: Get on Twitter 129 Monday: Create an Account 130 Tuesday: Find People to Follow 147 Wednesday: Learn Twitter Lingo 153 Thursday: Access Twitter 161 Friday: From Lurking to Leaping 163 The Main Points 167 Chapter 5 Week 2: Find and Attract Followers 169 Followers and Following 170 Monday: Use Basic Search to Find Followers 173 Tuesday: Add New Friends 179 Wednesday: Attract Followers 185 Thursday: Syndicate Your Tweet Content 195 Friday: Tools to Help Build and Manage Followers 197 The Main Points 203 Chapter 6 Week 3: Use Twitter Search and Other Tools to Improve Your Experience 205 Search and Other Tools for Twitter 206 Monday: Master Twitter Search 206 Tuesday: Use Tools to Enrich Your Tweets 215 Wednesday: Analyze Your Twitter Activity 227 Thursday: Experiment with Other Useful Twitter Tools 236 Friday: Fun with Twitter Tools 241 The Main Points 246 Chapter 7 Week 4: Track and Monitor What Twitter Generates for You 247 Twitter Metrics 248 Monday: Understand What to Track and How to Review It 248 Tuesday: Alerts—Simple Tracking Tools 255 Wednesday: Advanced Tracking Tools 260 Thursday: Compile Tracking Data 267 Friday: Review, Analyze, and Respond to Tracking Data 270 The Main Points 275 Part III Month 2: Develop and Launch Your Strategic Plan 277 Chapter 8 Week 5: Develop a Successful Twitter Strategy 279 Monday: Study Brands Succeeding with Twitter 280 Tuesday: Different Approaches to Develop Your Strategy 292 Wednesday: Study Strategies for Market Verticals 296 Thursday: Twitter’s Role in Your Overall Marketing Strategy 302 Friday: Avoid Pitfalls 303 The Main Points 307 Chapter 9 Week 6: Establish Goals and Get Corporate Buy-In 309 Monday: Establish Objectives 310 Tuesday: Measure and Report Upon Your Objectives 314 Wednesday: Determine Tweet Topics 317 Thursday: Assign Resources 322 Friday: Get Company Buy-In 325 The Main Points 328 Chapter 10 Week 7: Get Your Brand Started on Twitter 329 Monday: Claim Your Brand’s Twitter Name 330 Tuesday: Set Up Your Brand’s Profile 335 Wednesday: Your First Brand Tweets 342 Thursday: Engage Your Brand’s Followers 347 Friday: Summarize Best Practices 352 The Main Points 355 Chapter 11 Week 8: Monitor, Measure, and Valuate 357 Monday: Review Your Twitter Stats 358 Tuesday: Analyze Your Website Traffic 362 Wednesday: Analyze Actions 366 Thursday: Valuate 370 Friday: Review Case Studies 372 The Main Points 378 Part IV Month 3: Maintain Your Twitter Presence 379 Chapter 12 Week 9: Institutionalize Maintenance 381 Monday: Hold Weekly Meetings 382 Tuesday: Implement Weekly Action Plan 386 Wednesday: Oversee Production Requirements 388 Thursday: Prepare Documentation 390 Friday: Deliver Results to Management 391 The Main Points 393 Chapter 13 Week 10: Prepare for Crisis Management 395 The Reality of Twitter Crises 396 Monday: List Potential Crises 401 Tuesday: Create a Fire Drill 403 Wednesday: Write a Twitter Crisis Management Action Plan 406 Thursday: Know How to Really Say “I’m Sorry” 408 Friday: Distribute Your Crisis Action Plan 410 The Main Points 412 Chapter 14 Week 11: Develop a Direct Response Promotion for Twitter 413 Monday: Define the Need 414 Tuesday: Define Campaign Components 421 Wednesday: Move to Production 425 Thursday: Work Your Announcement Strategy 426 Friday: Launch Your Campaign 427 The Main Points 429 Appendix A Twitter-Related Glossary 431 Appendix B Twitter-Related Tools and Resources 439 Appendix C Tips from Tweeps 447 Appendix D Social Media Guidelines 453 Index 457

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Book SynopsisTakes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. The book contains work from over 60 contributors and includes more than 80 illustrations and three full-color galleries, honoring Tumblr's identity as a heavily image-based social network.

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Book SynopsisRedeem All examines the surprising intersection of American evangelicalism and tech innovation. Corrina Laughlin looks at the evangelical Christians who are invested in imagining, using, hacking, adapting, and creating new media technologies for religious purposes. She finds that entrepreneurs, pastors, missionaries, and social media celebrities interpret the promises born in Silicon Valley through the framework of evangelical culture and believe that digital media can help them (to paraphrase Steve Jobs) put their own dent in the universe. Laughlin introduces readers to startup churches hoping to reach a global population, entrepreneurs coding for a deeper purpose, digital missionaries networking with mobile phones, and Christian influencers and podcasters seeking new forms of community engagement. Redeem All reveals how evangelicalism has changed as it eagerly adopts the norms of the digital age.Trade Review"Laughlin’s deft navigation of diverse scholarly literatures makes this volume a useful and appealing one for a variety of uses and audiences. . . .Redeem All is an important profile that arrives at a key moment in the negotiation of evangelical identity." * Reading Religion *"[A] wonderful, contributive scholarship that will lead to better understandings of the virtual and physical lives of American evangelicals today." * California History *"Redeem All will be particularly valuable for those interested in the faith-tech scene and for scholars who focus on race and gender in contemporary evangelicalism." * Journal of Religion, Media and Digital Culture *Table of ContentsContents Acknowledgments Introduction 1. The Church: From the Megachurch to the Start-up Church 2. The Start-up: The Culture of Faith-Tech and the Promise of Redemptive Entrepreneurship 3. Media Missions: Proselytizing on the Electronic Frontier 4. The Influencers: The Rise of Evangelical Influencers and the Potency of Popular Parochial Feminism on Social Media 5. Racial Reckoning and Repair: The Urgent Conversation about Race on the Black Christian Podcast Circuit Conclusion Glossary Notes References Index

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Book SynopsisTrade Review"A penetrating, well-considered look behind the polished scenes of the influencer industry." * Kirkus *"Emily Hund’s remarkable book is a timely contribution. . . . Hund’s book arrives at a point when the influencer industry has penetrated the mainstream ​​to an unprecedented degree. It is a fascinating moment to reflect on a role which finds itself at the interface between a number of societal transformations."---Mark Carrigan, LSE Review of Books"[The Influencer Industry] should be read by anyone who desires a greater knowledge of the influencer industry, as well as any course on media industries and internet culture."---Mariah L. Wellman, Media Industries Journal

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Book SynopsisIntroduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Businessis your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you''ll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You''ll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining ful

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Book SynopsisA few generations ago, college students showed their romantic commitments by exchanging special objects: rings, pins, varsity letter jackets. Pins and rings were handy, telling everyone in local communities that you were spoken for, and when you broke up, the absence of a ring let everyone know you were available again. Is being Facebook official really more complicated, or are status updates just a new version of these old tokens?Many people are now fascinated by how new media has affected the intricacies of relationships and their dissolution. People often talk about Facebook and Twitter as platforms that have led to a seismic shift in transparency and (over)sharing. What are the new rules for breaking up? These rules are argued over and mocked in venues from the New York Times to lamebook.com, but well-thought-out and informed considerations of the topic are rare.Ilana Gershon was intrigued by the degree to which her students used new media to communicate important Trade ReviewBreaking up is hard to do, and, as Ilana Gershon observes, it can be even harder when technology is brought into the mix. Gershon interviewed over 70 people (many of them college students) to examine how they used chatting, email, texting, and social networking websites in conjunction with their relationships and found that opinions and social rules governing the intersection of romance and technology are still highly variable. Why would some people rather break up through email, while others prefer instant messaging? What kind of problems arise when a couple has different ideas about how to digitally negotiate the end of their relationship? How do the social and public aspects of sites like Facebook affect one's actions during a relationship and after its dissolution? Mindful of the complicated nature of the topic, Gershon never attempts to define which behaviors are right or wrong but instead concentrates on exploring the ways people think about these tools and what their beliefs show about society's responses to technology. Though written with an academic focus, this is an intriguing read for anyone interested in how social conventions for new media develop and the ways that technology is changing romantic relationships. * Library Journal *In her surprisingly gripping first book, Gershon argues that Facebook and other forms of new media social networking have radically changed the playing field of accepted interactions. Generations navigate these new forms differently and a whole new set of norms is being developed to judge behavior. No subject has dominated the discussion more than the ways in which we handle romantic relationships: when they begin, when to go public, and how to bring them to an end. Do people really break up via text message? The answer is yes, and Gershon asserts that in this case 'the medium is at odds with the message.' A professor of communications, the author takes a distinctly academic approach, lending legitimacy to what might otherwise be easily dismissed. She understands how new media shapes social communications and addresses its constant evolution. Readers interested in communication theory and new media evolution will appreciate the author's excellent balance of analysis, anecdote, and readability. * Publishers Weekly *Table of ContentsIntroduction1 Fifty Ways to Leave Your Lover: Media Ideologies and Idioms of Practice2 E-mail My Heart: The Structure of Technology and Heartache3 Remediation and Heartache4 How Do You Know?5 Breaking Up in a PublicConclusion Bibliography Index

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Book SynopsisExamines what Ashley Hinck calls “fan-based citizenship”: civic action that blends with and arises from participation in fandom and commitment to a fan-object. Hinck argues that fan-based citizenship has created new civic practices wherein popular culture may play a large role in generating social action.

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Book SynopsisSpotlights the idea of curation as a process for inspiring student-centered learning with digital media. Young people need to learn to become purposeful collectors and, thus, curators of their own learning. In this book, Kist shows educators how to empower students as they make sense of all the books, videos, websites, and social media they access.

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Book SynopsisSpotlights the idea of curation as a process for inspiring student-centered learning with digital media. Young people need to learn to become purposeful collectors and, thus, curators of their own learning. In this book, Kist shows educators how to empower students as they make sense of all the books, videos, websites, and social media they access.

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Book SynopsisTrade Review"A substantial, unique, and much needed contribution to our understanding of media, politics, and policy. Inspired and comprehensive in its approach, Digital Media and Democratic Futures offers a set of fresh and original questions answered by innovative thinkers." * Zizi Papacharissi, University of Illinois, Chicago *"Digital Media and Democratic Futures forges new lines of interdisciplinary research. Editor Michael X. Delli Carpini and the book's contributors identify the stakes in digital politics and describe the relationships between disparate phenomena, from the Internet of Things to Black Lives Matter." * David Karpf, George Washington University *Table of ContentsIntroduction: Digital Media and the Future(s) of Democracy —Michael X. Delli Carpini PART I. DESIGNING DIGITAL DEMOCRACIES 1. Programming the Rules of Engagement: Social Media Design and the Nonprofit System —Rena Bivens 2. Digital Opportunity Structures: Explaining Variation in Digital Mobilization During the 2016 Democratic Primaries —Daniel Kreiss 3. Kids These Days: Supply and Demand for Youth Online Political Engagement —Thomas Elliott and Jennifer Earl PART II. RETHINKING EXPERTISE IN DIGITAL DEMOCRACIES 4. Why Dewey Was Wrong —Beth Simone Noveck 5. Counting the Uncounted: What the Absence of Data on Police Killings Reveals —Kelly Gates 6. Digital Peripheries and the Politics of Expertise in Nairobi, Kenya —Lisa Poggiali PART III. DIGITAL MEDIA AND PUBLIC VOICES 7. Authoritarian Deliberation 2.0: Lurking and Discussing Politics in Chinese Social Media —Daniela Stockmann and Ting Luo 8. How the Market for Social Media Shapes Strategies of Internet Censorship —Jennifer Pan 9. The Measure of a Movement: Quantifying Black Lives Matter's Social Media Power —Deen Freelon PART IV. REGULATING DIGITAL DEMOCRACIES 10. Must Privacy Give Way to Use Regulation? —Helen Nissenbaum 11. Democratic Futures and the Internet of Things: How Information Infrastructure Will Become a Political Constitution —Philip N. Howard Contributors Index Acknowledgments

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