Description
Book SynopsisTimely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts.
The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies.
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Table of Contents
Introduction. It’s a Social World. Fish Heads and Haiku: Voices from the Field. Using Social Media to Connect with Customers and Community. Learning from Customers and Community. Agency Considerations and Policies. Tying It All Together.
