Social media / social networking Books
Diversion Books The Exponential Age
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£27.54
Business Expert Press Cryptosocial: How Cryptocurrencies Are Changing
Book SynopsisCryptocurrency & Social Media Have Married and This is What It Looks LikeSocial media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation.Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and cryptocurrencies to show how these two unrelated technologies had a chance meeting that is changing the world. If you're one of the millions of people growing tired of legacy social media and how they take advantage of their own users, this book will open your eyes to the alternatives offering greater happiness, more freedom, and better personal and financial security. Read this book and you'll learn: What cryptosocial is all about. Which platforms and protocols you should pay attention to. Why cryptosocial media is the best alternative for Facebook, Twitter, and Snapchat. How to start using cryptosocial media. What you need to participate in decentralized social media platforms. And how you can profit from your own content, gain more control over your identity, and maintain security over your online data and personal assets.
£21.80
Business Expert Press #Share: Building Social Media Word of Mouth
Book SynopsisThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
£28.45
Murphy & Moore Publishing Social Media Management: A Complete Guide
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£101.33
States Academic Press Handbook of Computational Social Networks
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£108.76
States Academic Press Social Computing: Principles, Networks and
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£113.65
American Bar Association LinkedInR Marketing Techniques for Law and
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£43.81
Information Age Publishing Connect the Dots: How to Build, Nurture, and
Book SynopsisFeeling guilty about not networking enough? Stop! You can learn how to network effectively without attending networking events, collecting business cards, or getting a lot of LinkedIn followers. How? By learning how to Connect the Dots.Written by Inga Carboni, Ph.D., Connect the Dots is a fun, fast-paced, and fact-based book for working professionals seeking to take the next step in their careers. The truth is that networking is not about managing impressions or projecting your personal brand. Effective networkers build, nurture, and leverage relationships, real relationships built on genuine connection. When done correctly, networking isn’t sleazy or manipulative. Instead, it’s empowering — for you, for all the people you know, and for all the people they know.Connect the Dots: How to Build, Nurture, and Leverage Your Network to Achieve Your Personal and Professional Goals offers a combination of personal stories, business anecdotes, self-assessments, exercises, and concrete guidelines grounded in the latest scientific research. Connect the Dots focuses on developing your personal power and leadership skills by creating effective networks and networking effectively. This book is designed to benefit everyone, from young professionals to senior managers to human resource professionals to C-suite executives.Unleash the power of your network by learning how to connect the dots to make your network work for you.Trade ReviewIn Connect the Dots, Inga Carboni has accomplished an exceptional blend of findings housed in research with pragmatic insights that can be put into action immediately. The richness of her stories and examples will resonate with all as she makes the book a delight to read. Whether approaching the topic from a senior executive perspective with a focus on what should be done in your organization or from an individual standpoint in terms of actions you could personally take, Connect the Dots is one for the ages."" —Rob Cross, Edward A Madden Professor, Global Leadership Babson CollegeTable of Contents Chapter 1: Introduction Chapter 2: The Slime Factor Chapter 3: Sticky Rice Feels So Good Chapter 4: Building Bridges Chapter 5: At Home on the Range Chapter 6: Circles and Sleepers Chapter 7: Casting Your Net Chapter 8: Nurture and Nature Chapter 9: The Magnificent Seven Chapter 10: Leverage Your Assets Chapter 11: Changing Your Lead Chapter 12: In Conclusion Toolbox A Toolbox B Toolbox C About the Author
£31.30
Information Age Publishing Connect the Dots: How to Build, Nurture, and
Book SynopsisFeeling guilty about not networking enough? Stop! You can learn how to network effectively without attending networking events, collecting business cards, or getting a lot of LinkedIn followers. How? By learning how to Connect the Dots.Written by Inga Carboni, Ph.D., Connect the Dots is a fun, fast-paced, and fact-based book for working professionals seeking to take the next step in their careers. The truth is that networking is not about managing impressions or projecting your personal brand. Effective networkers build, nurture, and leverage relationships, real relationships built on genuine connection. When done correctly, networking isn’t sleazy or manipulative. Instead, it’s empowering — for you, for all the people you know, and for all the people they know.Connect the Dots: How to Build, Nurture, and Leverage Your Network to Achieve Your Personal and Professional Goals offers a combination of personal stories, business anecdotes, self-assessments, exercises, and concrete guidelines grounded in the latest scientific research. Connect the Dots focuses on developing your personal power and leadership skills by creating effective networks and networking effectively. This book is designed to benefit everyone, from young professionals to senior managers to human resource professionals to C-suite executives.Unleash the power of your network by learning how to connect the dots to make your network work for you.Trade ReviewIn Connect the Dots, Inga Carboni has accomplished an exceptional blend of findings housed in research with pragmatic insights that can be put into action immediately. The richness of her stories and examples will resonate with all as she makes the book a delight to read. Whether approaching the topic from a senior executive perspective with a focus on what should be done in your organization or from an individual standpoint in terms of actions you could personally take, Connect the Dots is one for the ages."" —Rob Cross, Edward A Madden Professor, Global Leadership Babson CollegeTable of Contents Chapter 1: Introduction Chapter 2: The Slime Factor Chapter 3: Sticky Rice Feels So Good Chapter 4: Building Bridges Chapter 5: At Home on the Range Chapter 6: Circles and Sleepers Chapter 7: Casting Your Net Chapter 8: Nurture and Nature Chapter 9: The Magnificent Seven Chapter 10: Leverage Your Assets Chapter 11: Changing Your Lead Chapter 12: In Conclusion Toolbox A Toolbox B Toolbox C About the Author
£58.50
Morgan James Publishing llc LinkedIn: The 5-Minute Drill for Executive
Book SynopsisLinkedIn: The 5-Minute Drill for Executive Networking Success is written for executives and transitioning military leaders to see the immediate benefit of using LinkedIn to network, build better teams, land new opportunities, pivot, change sectors, get promoted, and better merchandise their talents, expertise, and skill sets. Executives are busy people and LinkedIn is an extremely valuable resource. Once leaders know how to use LinkedIn for their desired purpose, they can quickly organize a 5-minute drill to accomplish their desired goals. LinkedIn represents the collaboration of two successful thought leaders, Lori Ruff and Joe Frankie III, both of whom have consulted with and crafted profiles for hundreds of executives since the early days of LinkedIn. They provide recommendations for representing oneself online as well as advice on how to navigate a daily routine for executives and leaders to keep themselves in sight and top of mind to people looking for someone just like them. Whether someone is representing their company or themselves, online image does matter and Lori and Joe show readers how to achieve online networking success.Trade ReviewLinkedIn: The 5-Minute Drill for Executive Networking Success. Don’t let your story go untold! In this book, Lori and Joe prove that building strong, mutually beneficial relationships, which are at the core of every successful leader's network, in 5-Minutes-a-day can be done! They will leave you wanting more with the results you'll be able to achieve. “5-Minutes” a day made a difference for my business, I know it will for yours, too. David L. Hancock, Founder, Morgan James Publishers People know a leader cares because s/he is connected to them. If you aspire to be a leader that cares and so increase the influence of your network and its impact on your community, Lori and Joe's personable approach will draw you in and inspire new ideas for you to achieve extraordinary results. Charles P. Garcia, 2019 Harvard University Advanced Leadership Initiative Fellow Lori and Joe’s long histories of building bridges for others across the LinkedIn network make them super-qualified to offer these actionable tips and strategies for success. Not only is their teaching incredibly helpful, but their hearts come through on every page. Read it now! Joel Comm, New York Times Best-Selling Author In this book, Lori and Joe give you a distinct competitive advantage. How? By showing you how to navigate the nuances of building authentic relationships on LinkedIn, the most powerful online networking tool of our day for meeting influencers. Take it! Scott Friedman, Global Speaking Fellow Lori and Joe address a topic near and dear to me... connecting with people and building relationships. Their focus is a critical platform for long-term success, and how to use it efficiently. Read this book AND... Be authentic, Be real, Be human. Network, and build Communities because... a Network gives you Reach, but a Community gives you Power. #RonR... #NoLetUp! Ted Rubin, Best-Selling Author
£7.59
University of South Carolina Press The Rhetoric of Outrage: Why Social Media Is
Book SynopsisAn accessible and important look at what is truly behind our digital outrageOn any given day, at any given hour, across the various platforms constituting what we call social media, someone is angry. Facebook. Instagram. Twitter. Reddit. 4Chan. In The Rhetoric of Outrage: Why Social Media is Making Us Angry Professor Jeff Rice addresses the increasingly critical question of why anger has become the dominant digital response on social media. He examines the theoretical and rhetorical explanations for the intense rage that prevails across social media platforms, and sheds new light on how our anger isn't merely a reaction against singular events, but generated out of subversive, aggregated beliefs and ideas. Captivating, accessible, and exceedingly important, The Rhetoric of Outrage: Why Social Media Is Making Us Angry encourages readers to have the difficult conversations about what is truly behind their anger.
£76.50
University of South Carolina Press The Rhetoric of Outrage: Why Social Media Is
Book SynopsisAn accessible and important look at what is truly behind our digital outrageOn any given day, at any given hour, across the various platforms constituting what we call social media, someone is angry. Facebook. Instagram. Twitter. Reddit. 4Chan. In The Rhetoric of Outrage: Why Social Media is Making Us Angry Professor Jeff Rice addresses the increasingly critical question of why anger has become the dominant digital response on social media. He examines the theoretical and rhetorical explanations for the intense rage that prevails across social media platforms, and sheds new light on how our anger isn't merely a reaction against singular events, but generated out of subversive, aggregated beliefs and ideas. Captivating, accessible, and exceedingly important, The Rhetoric of Outrage: Why Social Media Is Making Us Angry encourages readers to have the difficult conversations about what is truly behind their anger.
£24.61
University of South Carolina Press Influential Machines: The Rhetoric of
Book SynopsisA new framework for understanding how algorithms influenceWeb applications offer us conclusions about science. Twitter bots generate art. Machine-learning systems satirize politicians. We live in an era where a substantial share of our private and public communication is machinic. Modern computing machines cannot yet speak for themselves—although the capacities of AI are rapidly expanding—but they generate rhetorical energies as they give advice, entertain, and proffer insight, speaking to human concerns in more-than-human ways and guiding human action. In Influential Machines Miles C. Coleman looks beyond human communication to interrogate the ways in which the machines and algorithms in our lives make meaning and the implications of their special modes of communication. Using the varied examples of an anti-vax "vaccine calculator," two Twitterbots, and the computational performances of virtual assistants, Coleman asks what machines mean to us as social agents and whether humans are the appropriate reference for designing machine communication. Coleman goes beyond the front and back ends of computing to describe the "deep end" of computing, a site of ambient rhetoric that is essential for understanding how machines move in today's digital world.
£88.20
Utah State University Press Writing on the Social Network: Digital Literacy
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£21.80
International Society for Technology in Education Digital for Good: Raising Kids to Thrive in an
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£23.95
Plunkett Research, Ltd Plunkett's Games, Apps & Social Media Industry
Book SynopsisThree of the most exciting areas in the world of information technology have tremendous synergies and are closely connected in the worlds of information and entertainment: electronic games, mobile apps and social media. Competition continues to heat up as mergers and acquisitions create international mega-firms, and hundreds of millions of people connect worldwide via online gaming platforms and social media such as Facebook. As social media grows more global, it is also being incorporated in virtually all online activities, from business collaboration to online retailing. Games are growing in two channels at once: online and offline. While multi-player games online are vastly popular, game machine manufacturers such as Microsoft, Sony and Nintendo continue to introduce big breakthroughs in handsets that keep players excited, including the new move towards 3D. Meanwhile, apps are changing the shape of the mobile and wireless industry. This carefully researched book is a complete market research and business intelligence tool--everything you need to know about the business of games, apps and social media. The book includes our analysis of games, apps and social media industry trends; dozens of statistical tables; an industry glossary; a database of industry associations and professional organizations; and our in-depth profiles of more than 200 of the world's leading companies, both in the U.S. and abroad. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.Table of Contents How To Use This Book Chapter 1: Major Trends Affecting the Games, Apps & Social Media Industry 1) Introduction to the Games, Apps and Social Media Industry 2) Overview of the Electronic Games Industry 3) Overview of the Mobile Apps Industry 4) Overview of the Social Media Industry 5) Social Media Rakes in Global Online and Mobile Ad Revenues 6) Streaming Apps Take Over TVs 7) New Video Game Console Technologies and Features Boost Sales 8) Online (Cloud Gaming) & Mobile Games Compete with Consoles 9) Virtual Reality/Augmented Reality and 3-D Technologies Create Opportunities for the Tech Industry/Immersion Games to Grow 10) The Metaverse Attracts Investment 11) Fantasy Sports Post Growth, with 60 Million Players 12) eSports: Electronic Games Become Spectator Sports 13) Virtual Worlds Provide Revenue for Games Publishers 14) Global Mobile Apps Revenues Hit $167 Billion Yearly 15) Embedded LTE Wi-Fi and Onboard Apps Incorporated by Auto Makers in New Car Infotainment Systems 16) Gamification: Games Technology Boosts Education and Training 17) Sports Equipment and Social Media Converge 18) Digital Assistants Include Amazon's Echo and Google's Home/Alexa and Similar Software Power Third-Party Developers 19) The Future of Games, Apps & Social Media Chapter 2: Games, Apps & Social Media Industry Statistics Games, Apps & Social Media Industry Statistics and Market Size Overview Internet Usage Demographics, U.S.: 2021 Use of Different Online Platforms: 2022 Social Media Usage Demographics, U.S.: 2021 Home Broadband Adoption Demographics, U.S.: 2021 Smartphone Adoption Demographics, U.S.: 2021 Number of Business & Residential High Speed Internet Lines, U.S.: 2018-2023 Software Publishing Industry, U.S.: Estimated Revenue, Inventories & Expenses: 2017-2022 Software Publishing Industry, U.S.: Estimated Selected Expenses: 2017-2022 Wireless Telecommunications Carriers (except Satellite): Estimated Sources of Revenue & Expenses, U.S.: 2018-2021 Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022 Estimated U.S. Information & Entertainment Sector Revenues by NAICS Code: 2017-2022 Internet Access Technologies Compared Chapter 3: Games, Apps & Social Media Industry Contacts Addresses, Telephone Numbers and Internet Sites Chapter 4: THE GAMES, APPS & SOCIAL MEDIA 200: Who They Are and How They Were Chosen Index of Companies Within Industry Groups Alphabetical Index Index of U.S. Headquarters Location by State Index of Non-U.S. Headquarters Location by Country Individual Profiles on each of THE GAMES, APPS & SOCIAL MEDIA 200 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities Index by Subsidiaries, Brand Names and Affiliations A Short Games, Apps & Social Media Industry Glossary
£316.80
Iter Press Social Knowledge Creation in the Humanities –
Book SynopsisIn the humanities, the field of “social knowledge creation” has helped define how social media platforms and other collaborative spaces have shaped humanistic critique in the twenty-first century. The ability to access and organize information and people has been profoundly liberating in some online contexts, but social media also presents many issues which come to light in the often-overlapping domains of politics, media studies, and disinformation. While these countervailing influences are all around us, the essays collected in this volume represent a humanistic ethics of generosity, compassion, and care. Social knowledge creation refreshingly returns to humanist values, emphasizing that people matter more than networks, facts matter more than opinion, and ideas matter more than influence. As a result, the speed and scale of digital culture has challenged humanists from many disciplines to more clearly define the values of education, collaboration, and new knowledge in pursuit of human justice and equality. In short, online culture has presented a new opportunity to define how and why the humanities matter in the age of social media. Table of ContentsThe Influence of Social Media on the HumanitiesAaron Mauro Part 1The Page: Its Past and Future in Books of KnowledgeChristian Vandendorpe Digital Radio and Social Knowledge Creation in the HumanitiesJohn F. Barber Collocating Places and Words with TopoTextRanda El Khatib Open Source Interpretation Using Z-axis MapsAlex Christie, with the INKE and MVP Research Groups “Digital Zombies in the Academy”: At the Intersection of Digital Humanities and Digital PedagogyJuliette LevyPart 2Projects to Pedagogy: On the Social Infrastructure of Consortial Collaboration in Digital ScholarshipJacob Heil and Ben Daigle Rethinking Social Knowledge Creation in the Liberal Arts: The History and Future of Domain of One’s OwnMartha Burtis, Nigel Haarstad, Jess Reingold, Kris Shaffer, Lee Skallerup Bessette, Jesse Stommel and Sean Michael Morris Waste at the Temple of Knowledge: A Personal Reflection on Writing, Technology, and the Student Public to ComeErin Rose GlassReassembling the Bacon: Crowdsourcing Historical Social Networks in the Redesign of Six Degrees of Francis BaconJohn R. Ladd Shaping New Models of Interaction in Open Access Repositories with Social MediaLuis Meneses, Alyssa Arbuckle, Hector Lopez, Belaid Moa, Richard Furuta, and Ray SiemensSocial Knowledge Creation in the Digital Humanities: Case StudiesCara Marta Messina, Sarah Connell, Julia Flanders, Caroline Klibanoff, and Sarah Payne Part 3Open Social Scholarship Annotated BibliographyRanda El Khatib, Lindsey Seatter, Tracey El Hajj, and Conrad Leibel, with Alyssa Arbuckle, Ray Siemens, Caroline Winter, and the ETCL and INKE Research Groups Contributors
£60.80
Sounds True Inc The Art of Thriving Online A Workbook
Book SynopsisA creatively active workbook written and illustrated by art psychotherapist Amelia Knott for developing a conscious and healthy relationship with the world of social media. Do you wish you could spend less time on social media, or maybe even quit it altogether? You're not alone! Social media is woven into so many aspects of our daily lives, says Amelia Knott, but it is not designed with our psychological well-being in mind. Thankfully, it is possible to create a conscious relationship with the online world.The Art of Thriving Online: A Workbook goes far beyond digital detoxing, with innovative methods for counteracting manipulative, compulsive, and stress-inducing aspects of social media while preserving the goodness of your time online. The foundation of Knott's method is creativityshe provides a playful, interactive place to explore the impact social media has on you as you shift to a more positive, health-promoting approach.Through cre
£15.29
Mihails Konoplovs Instagram For Beginners: Learn The Basics of Instagram, Get More Likes, Attract New Followers Guide
£11.63
Harvard Educational Publishing Group Bullying & Cyberbullying: What Every Educator and
Book SynopsisRevised and updated to address shifts in the climate of bullying in schools and online, this timely work suggests anti-bullying approaches that are concrete, practical, and grounded in research. In this deeply insightful work, nationally renowned bullying expert Elizabeth Kandel Englander offers sensible perspectives on student social behavior and equips educators and parents with effective strategies to identify and address bullying. This second edition of Bullying and Cyberbullying reveals how enormous social changes, increased digital connections, and a global pandemic have indelibly altered the psychological world of children—and in turn shaped their peer interactions. Englander notes that effective school bullying prevention and intervention is rooted in a solid understanding of child development, social structures in schools, and the connections between online behavior and in-school socializing. Building on continuing research on smartphone and social media usage, online privacy, and sexting and other risky behaviors, this updated edition prepares educators and parents to identify gateway behaviors, anticipate bias-based bullying, and respond to aggression and harassment. Englander offers sage advice for promoting resilience, strong friendships, and healthy technology use, among other prosocial behaviors that can avert bullying among students. This much-needed work provides an accessible framework for understanding and responding effectively to bullying and offers suggestions for collaboration between educators and parents.Trade Review“Englander's second edition brings a wealth of new knowledge to educators and parents who seek to combat bullying and cyberbullying. My favorite chapters tackle the role of bystanders—and how we can empower them—and the best ways to come alongside parents in supporting their children. Her tone is kind, motivating, and helpful; she realizes these problems cannot be solved easily, but that we can make measurable headway through a variety of specific, actionable strategies.”—Sameer Hinduja, professor, Florida Atlantic University and codirector, Cyberbullying Research Center“Englander lays out the many complex angles to bullying and cyberbullying and makes them easily understood. It is an essential book for parents, educators, and mental health clinicians as well. Englander has deeply influenced my approach to how I assess and treat my patients (and their families) throughout their childhood and teenage years.”—Clifford Sussman, MD, child and adolescent psychiatrist and internet and video game addiction specialist
£32.26
Morgan James Publishing llc Girls Just Want to Have Likes: How to Raise
Book SynopsisAre you concerned that the daughter in your life is spending too much time living in the world of social media? Do you wish you could stop the madness that social media brings into your home? You are not alone. Girls are in the midst of a crisis of confidence and communication. They are learning valuable life lessons from mentors like the Kardashians and Instagram “stars”whose heavily edited photos and videos leave them feeling badly about themselves and second guessing their own lives. Physical and psychological changes in her adolescent brain mixed with the impact of the media, most importantly social media, has girls feeling lackluster about themselves and uncomfortable communicating in real life. An average 12-15 year old sends over 40 texts a day, 1 in 2 teens believe they are “addicted” to their mobile device, 78% of teens check their mobile device hourly, and 77% of parents say they are concerned that their children are distracted and don’t pay attention when spending time together (Common Sense Media Report, 2016). With these statistics, parents feel powerless and paralyzed by fear that their daughters will be lacking in self esteem and the necessary communication skills to survive in the real world. The worst part is that parents are letting their fears surrounding social media get in the way of parenting their daughters the way they intuitively know they should. Well, not anymore. In Girls Just Want to Have Likes Laurie takes families back to the basics by using real life examples and powerful communication and leadership skill lessons to help parents build a family connection and confident capable young women. Girls Just Want to Have Likes will help parents reclaim the power in their homes away from social media, the uninvited guest, and go back to the basics of creating a stable and loving home, accepting and encouraging their daughters and gently nudging them to take risks and experience real accomplishments. Parents can step (back) into their roles as mentor and guide and stand side by side with their daughters helping them unwind and decode the different messages that social media is sending them. As this begins to take shape in the home, social Media will start to blend into the background. Allowing the things that matter most to stand front and center – your daughter!
£12.34
Gatekeeper Press Generation Brand: Controlling Your Life-Brand for
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£15.19
BCS Learning & Development Limited Writing for Social Media
Book SynopsisEngaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages across different social media platforms, how to appeal to your core audience, and useful tools to help you craft and monitor your posts. The dark side of social media is also explored, with examples of social media writing gone wrong, tips on how this can be avoided and advice on how best to handle online criticism.Trade Review'An excellent read covering the current key components and chock full of useful advice.’ -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University *Table of Contents What is Social Media? Know What You Want To Achieve Different Strokes For Different Folks Who Are You? Big Ideas In Small Spaces How To Write For Social Media on Facebook, LinkedIn, Twitter and The Rest How To Write Things People Want To Share Ready! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media Content Timing is Everything: When To Post To Social Media Everyone's Offended: When Businesses' Social Media Posts Go Badly Wrong Do Not Feed The Trolls: How To Handle Online Unpleasantness Tools of the Trade: From Apps To Analytics Afterword Appendix: The Top 11 Social Networks People Are Actually Using
£12.84
Rethink Press The Power of You: How to build a powerful
Book SynopsisAll over the world, in every industry and every niche, there are people who are sharing their knowledge, having an impact, attracting opportunities and living in flow'. They are building strong businesses and strong careers while having a positive impact on the world around them. These people are Powerful Leaders, and you can be one of them.When building a personal brand people aren't looking for another coach, another founder, another expert; they are looking for someone to believe in, someone to be inspired by, someone to learn from and someone to follow. The Power of You will help you to: Gain clarity on your purpose and your niche, that one thing' that you want to be known for Identify and understand your audience, the people that you want to inspire, teach and attract Create a clear, powerful message which connects and engages with your audience Build a strong content and social media strategy to enable you to bring your brand to life Gain the tools and techniques you need to increase your productivity and efficiency to enable you to find the time' to build your brand
£12.99
Facet Publishing Social Media for Creative Libraries
Book SynopsisSocial Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. Including: a discussion of authority checking and why information professionals are needed more than ever in a social media world a guide to creating great presentations online how online tools can make teaching and training sessions easier and more enjoyable for information professionals useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion how to create a good social media policy and why a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.Trade Review"...impressively instructive and 'user friendly', making it a highly prized and recommended addition to personal, professional, community, corporate, and academic library 'Library Science' reference collections and supplemental studies reading lists." -- Midwest Book ReviewTable of Contents1. An introduction to social media So what is ‘social media’? Complexity and simplicity Cloud-based versus computer-based Browser-based or installed software Solitary or crowd-based Communication Where is data now? Validating content Control through the website, or dispersed Web/internet/social search Information tracked down, or brought to us Getting it right or getting it quickly Connection speeds and storage costs Our roles Web 1.0 was about limitations, social media is about freedom Summary 2. Authority checking Introduction Facebook Twitter LinkedIn Google properties Blogs Other ways to check authority Summary URLs mentioned in this chapter 3. Guiding tools Introduction Home or start pages Pearltrees Google customized search engines Bookmarking packages Blending bookmarks into a social media strategy Summary URLs mentioned in this chapter 4. Current awareness and selective dissemination of information resources Introduction Let the networks take the strain! Tablet-based applications Web-based curation tools News curation by e-mail Summary URLs mentioned in this chapter 5. Presentation tools Introduction Additions to PowerPoint Prezi Interactive presentations Timeline packages Easy-to-create presentations Animated presentations Summary URLs mentioned in this chapter 6. Teaching and training Introduction Screencasting Screencapture Interactive training: Google+ Hangouts Interactive training: other resources MOOCs Advantages and disadvantages of e- learning URLs mentioned in this chapter 7. Communication Introduction ‘Just the facts’ Twitter Facebook Blogging Chat rooms Wikis Sticky note software Google Docs Distributing your content Summary URLs mentioned in this chapter 8. Marketing and promotion – the groundwork Introduction Blending your social media presences Getting past the organization roadblock Search engine optimization (SEO) Location Consumer rather than creator Monitoring tools Summary URLs mentioned in this chapter 9. Marketing and promotion – the practicalities Introduction Images Photographic manipulation Make images more exciting Podcasting Video Augmented reality Summary URLs mentioned in this chapter 10. Creating a social media policy Introduction Why an organization needs a social media policy Defining social media Social media policies for specific tools Personal versus professional The chain of command Dealing with criticism Do’s and don’ts Legal issues How often should a policy be reviewed? Summary URLs mentioned in this chapter Appendix: Social media disasters United Breaks Guitars Never seconds Tweeting from the wrong handle Employees being stupid Turning a negative into a positive Watch the news, don’t just react to it Don’t pick a fight with the internet! Summary
£117.00
Open Book Publishers Social Media in Higher Education: Case Studies,
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£31.95
Open Book Publishers Introducing Vigilant Audiences
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£22.75
Edward Elgar Publishing Ltd Entrepreneurial Process and Social Networks: A
Book SynopsisEntrepreneurship is undoubtedly a social process and creating a firm requires both the mobilisation of social networks and the use of social capital. This book addresses the gap that exists between the need to take these factors into consideration and the understanding of how network relationships are developed and transformed across the venturing process.Expert contributions from key scholars in the field illustrate how social networks evolve across entrepreneurial stages, using studies from different regions across the world. Offering a comprehensive understanding, they emphasize the role of formal networks created inside professions and firms. Also examined is the impact of context including both family and internationally variable institutions that can help entrepreneurs to access resources and competencies useful for their projects. The book concludes by emphasizing the various research challenges: which theories are useful for our endeavors and which new methods can be used to understand the dynamics of the venturing process?Dynamic and eminently practical, this book will be invaluable to scholars and students studying the entrepreneurial process and the impact of social networks. It will also prove a useful tool in aiding entrepreneurs to optimize the development of their networks and better manage their entrepreneurial processes.Contributors include: L. Aaboen, M.A. Abebe, A.R. Anderson, M. Brettel, D. Chabaud, H. Chebbi, M. de Beer, S. Drakopoulou Dodd, A. Fayolle, R.T. Harrison, F.M. Hill, S.L. Jack, W. Jansen, W. Lamine, H. Lawton-Smith, C. Lechner, C.M. Leitch, C. Leyronas, F. Lind, S. Loup, A.B.R. Lwango, R. Mauer, S. Mian, G. Mollenhorst, J. Ngijol, S. Qureshi, T. Redd, V. Schutjens, M. Virahsawmy, S. WuTrade Review'This rich collection of articles reminds us that network research in entrepreneurship must push boundaries. Fayolle, Jack, Lamine and Chabaud have selected studies emphasizing network processes of creation and change. They nudge us beyond social networks to consider business networks; to study relationship coordination rather than just cooperation. They help us ''try-on'' new theoretical lenses and they provide insight to novel research contexts such as the Middle East and Africa. This book moves us toward topics that warrant more attention.' --Nicole Coviello, Lazaridis School of Business and Economics, Waterloo, CanadaTable of ContentsContents: Introduction Alain Fayolle, Sarah Jack, Wadid Lamine and Didier Chabaud PART I THE EVOLUTION OF NETWORKS ACROSS ENTREPRENEURIAL STAGES 1. Entrepreneurial Network Composition and the Venture Creation Process: An Empirical Investigation Tammi C. Redd, Michael A. Abebe and Sibin Wu 2. Dynamic Social Networks of Entrepreneurs: Five Years of Change in the Networks of Dutch Entrepreneurs Marianne de Beer, Gerald Mollenhorst and Veronique A.J.M. Schutjens 3. Entrepreneur’s Social Networks and Formation of Business Opportunities: An Exploratory Study Didier Chabaud and Joseph Ngijol 4. Start-ups Repositioning in Business Networks Lise Aaboen and Frida Lind PART II FORMAL NETWORKS: A NEW RESEARCH AGENDA? 5. Business and Professional Networks: Scope and Outcomes in Oxfordshire Helen Lawton-Smith and Saverio Romeo 6. Women Entrepreneurs and the Process of Networking as Social Exchange Claire M. Leitch, Richard T. Harrison and Frances M. Hill 7. Cooperation vs. Coordination Relations in SME’s Network: A New View of Collective Strategy Dynamics Christophe Leyronas and Stéphanie Loup PART III CONTEXT: A BENIGN NEGLECT? 8. The Competitiveness of Entrepreneurial Firms from a Network Perspective Christian Lechner 9. The Role of Family Members In Entrepreneurial Networks: Beyond the Boundaries of the Family Firm Alistair R. Anderson, Sarah L. Jack and Sarah Drakopoulou Dodd 10. Social Network Structures of Nascent Entrepreneurs: An Exploratory Study of Advisor Networks in MENA Countries Sarfraz A. Mian and Shahid Qureshi 11. Ubuntu in Family Businesses: A Case in the Democratic Republic of the Congo Albert B.R. Lwango PART IV DEBATES AND PERSPECTIVES: THEORETICAL CHALLENGES 12. Entrepreneurial Mingling Secrets: Investigating the Performance Impact of Network Structure for Control-based Entrepreneurship using Agent-based Simulation Willem Jansen, René Mauer and Malte Brettel 13. Actor- Network Theory and the Entrepreneurial Process Wadid Lamine, Alain Fayolle and Hela Chebbi Index
£124.45
John Blake Publishing Ltd Get Rich Vlogging
Book SynopsisWould you like to earn millions by talking about your favourite subject? A new generation of vloggers have become millionaires by sharing make-up tutorials, comedy sketches and gaming videos. These people didn't start off with fancy equipment, expert technical knowledge or huge audiences. They are self-made. This book examines how they achieved success and provides a step by step guide to the process of finding fame and fortune online. Featuring advice from vloggers including Jim Chapman, Fleur De Force and KSI alongside business tips from YouTube CBO Robert Kyncl and Gleam Futures founder Dominic Smales, this book contains insider information about the mechanics of making money by vlogging. Subjects covered include brand-building, filming and editing equipment techniques, social media, working with talent managers, dealing with digital marketing agencies, making merchandise and negotiating with brands. Author Zoe Griffin is an established blogger, who set up her blog Live Like a VIP in 2009. She's worked with several vloggers and has noticed that the most popular ones have things in common. This book explains what these things are - so you can adopt similar tactics andget rich vlogging!
£6.39
Oneworld Publications Social Warming: How Social Media Polarises Us All
Book Synopsis‘Witty, rigorous, and as urgent as a fire alarm’ Dorian Lynskey ‘Cooly prosecutorial’ Guardian Nobody meant for this to happen. Facebook didn’t mean to facilitate a genocide. Twitter didn’t want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more ‘engagement’. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually – as a by-product of our preposterously convenient digital existence. But the gradual deterioration of our attitudes and behaviour on- and offline – this vicious cycle of anger and outrage – is real. And it can be corrected. Here’s how.Trade Review‘Social media was meant to bring us closer together. Instead, it tore us apart. Charles Arthur has written the definitive account of how arrogance and greed got us into this mess, and how we might get out of it. Witty, rigorous, and as urgent as a fire alarm.’ -- Dorian Lynskey‘A guide to how the apps we use every day are hacking our politics, our society, and even who we are. It reads like science fiction, except he’s describing our world – right now.’ -- Ian Dunt‘Coolly prosecutorial’ * Guardian *‘A compelling account of how a handful of social media platforms came to dominate society and how to minimise the damage they cause, because “We can’t uninvent them”.’ * Mirror *‘The rapidity with which social media has come to dominate communications in this country – in less than two decades – has been breathtaking… Arthur helps bring the whole complex issue into greater focus here. He looks at the origins of social media, describing its early promise, and then follows the dangerous paths the phenomenon has been taking in recent years.’ -- Booklist‘Fascinating… As “connected” as we may feel on social media, Social Warming thoroughly shows how detached we’ve all become not just online but in real life too.’ * Porchlight *
£15.29
Bonnier Books Ltd Classic Art Memes
Book SynopsisHath thou seen thy Classic Art Memes?This hilarious book is full of laugh-out-loud classic art memes to brighten your day. From renaissance to baroque, rococo to romantics historical art is made hysterical with amusing modern wit.
£8.54
Emerald Publishing Limited Social Movements and Media
Book SynopsisSponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association (CITAMS), this volume focuses on media and social movements. Contributing authors draw on cases as diverse as the Harry Potter Alliance to youth oriented, non-profit educational organizations, in order to assess systematically how media environments, systems, and usage affect collective action in the 21st century. The volume demonstrates that the study of media and social movements has developed into a vibrant sub-field stretched across Communication Studies, Political Science, and Sociology, and illustrates the need for serious interdisciplinary research. Chapters in the volume reinforce the need to examine many kinds of media (such as fiction) for social movements, particularly in terms of recruitment and framing. They show the critical importance of connecting classic and contemporary social movement research when trying to understand topics such as recruitment, identity, and discourse, even when these are playing out in the digital world. Chapters explore the difficulties that organizations face in organizing whether or not they are primarily offline or online; the ways that digital media usage affects various organizational functions and effectiveness; and the importance of examining the role of youth in social movements across all of these topics.Trade ReviewSponsored by the Communication, Information Technologies, and Media Sociology section of the American Sociological Association, this volume contains eight essays on social movements and mass media. Sociology, media studies, education, and other scholars from the US address the influence of mass media on activist recruitment, including the power of story and the relevance of family, friends, and school for youth mobilization; discursive activism and the implications of online participation and identity, including the #YesAllWomen hashtag and its interaction with media and blogs, and the civic identities of youth online; and organizational dynamics in the digital age, with discussion of youth nonprofits, the relevance of leadership in the anti-genetically modified organisms movement, and the use of media tools and participant inclusion in youth-oriented organizations and factors influencing organizational beliefs about effectiveness. -- Annotation ©2018 * (protoview.com) *'The main audience for this volume is social movement scholars or those studying movements and civic engagement. However, readers from a wide swath of disciplinary leanings will find Social Movements and Media useful, as will practitioners and social movement leaders.' -- Alison Dahl Crossley, Stanford University; in “Mobilization: An International Quarterly, 2019"Table of ContentsIntroduction, The Past, Present, and Future of Media and Social Movements Studies: Introduction to the Special Issue on Media and Social Movements; Jennifer Earl and Deana Rohlinger. Part One: Media and Recruitment into Activism 1, Turning Fans into Heroes: How the Harry Potter Alliance Uses the Power of Story to Facilitate Fan Activism and Bloc Recruitment; Jackson Bird and Thomas V. Maher 2, Pathways to Contemporary Youth Protest: The Continuing Relevance of Family, Friends, and School for Youth Micromobilization; Thomas V. Maher and Jennifer Earl Part 2: Media, Participation, and Identity 3, Twitter as a Feminist Resource: #YesAllWomen, Digital Platforms, and Discursive Social Change; Bernadette Barker-Plummer and Dave Barker-Plummer 4, Speaking Up Online: Civic Identity and Expression in the Digital Age; Carrie James and Ashley Lee Part Three: Media and Movement Organizations 5, Breaking Through and Burning Out: The Contradictory Effects of Young Peoples’ Participation in Institutionalized Movements; Hava Rachel Gordon 6, Inclusive and Exclusive Organizational Identity and Leadership Online: The Case of the Anti-GMO Movement; Deana Rohlinger and Shawn Gaulden 7, Media Use and Participant Inclusion: Influences on Efficacy in Paid Staff Youth Non-Profit Civic Organizations; Sarah Gaby
£78.84
Practical Inspiration Publishing Network Better: How to meet, connect & grow your
Book SynopsisMost books and presentations on networking stick to its behavioural aspects. This approach is necessary but not sufficient. Successful networking is about the successful initiation and nurturing of relationships with other business people, which requires emotional intelligence and an understanding of how to apply it in order to sustain networking relationships. When networking is not going well (or at all), many businesspeople’s response is ‘OK, I’m doing what you told me. How come it isn’t working?’ The answer is that people don’t so much need behavioural tips (though these are always useful and are included in this book), they need to understand why they are getting in their own way, and how to move aside. On the whole, people don’t successfully change their behaviour without understanding why they should. Network Better provides the necessary insight into what’s going on as well as many practical, tried-and-tested suggestions and encouragements to enable you to do just that.
£11.69
Practical Inspiration Publishing Attention!: The power of simple decisions in a
Book Synopsis***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Attention! is a practical guide for reclaiming the power of our time and attention. In a world of endless distraction, we have given away two of our most valuable assets: time and attention. Technology has given us the incredible gift of access to an ever-increasing amount of information and has opened the door to a vast array of choices and opportunities. However, having more options doesn’t correlate to an increase in our success. Research shows that having more to choose from causes anxiety and decreases our likelihood of taking action. We have become paralyzed and polarized, reacting instead of acting and ceding control of our decisions to a continuous onslaught of information, marketing, and interruption. We live in an age where we struggle to decide which information is real or fake. We find it challenging to make even the most straightforward decisions for our happiness and success in our lives and business. This book will help you reframe your relationship with the demands on your time, overcome decision fatigue, and understand the value of creating space. Rob Hatch sets out a powerful framework and flexible approach that gives you the space to focus your attention on what is important, the power to make decisions aligned with your goals, and the ability to take action with confidence.Trade ReviewAnd yet, another book about not being distracted so you can focus (which, really, is just a distraction!). It's a good book though. If you need some motivation, if you feel overwhelmed, it's an easy read with some good to great tips. * NetGalley *Table of ContentsAbout the author ....................................................................... ix Foreword by Robert Brooks, PhD ............................................. xi Introduction ............................................................................ xvii Part one: The state of things ................................................1 Chapter 1: The problem: our distracted world .........................3 Chapter 2: This isn’t working: we weren’t prepared for this ...... 23 Part two: The power of simple decisions ...........................45 Chapter 3: Put success in your way ......................................... 47 Chapter 4: You are the architect of your system .................... 79 Part three: Systems that serve .........................................125 Chapter 5: Small – Big – Small .............................................. 127 Chapter 6: The value of emotional decisions ....................... 175 Chapter 7: Decide before you have to ................................... 201 Chapter 8: One number .......................................................... 229 Conclusion: what does that look like? .................................... 237 What’s next?............................................................................ 257
£11.69
Verso Books The People Are Not an Image: Vernacular Video
Book SynopsisThe wave of uprisings and revolutions that swept the Middle East and North Africa between 2010 and 2012 were most vividly transmitted throughout the world not by television or even social media, but in short videos produced by the participants themselves and circulated anonymously on the internet.In The People Are Not An Image, Snowdon explores this radical shift in revolutionary self-representation, showing that the political consequences of these videos cannot be located without reference to their aesthetic form. Looking at videos from Tunisia, Bahrain, Syria, Libya, and Egypt, Snowdon attends closely to the circumstances of both their production and circulation, drawing on a wide range of historical and theoretical material, to discover what they can tell us about the potential for revolution in our time and the possibilities of video as a genuinely decentralized and vernacular medium.Trade ReviewThroughout the book, Snowdon practices an ethics of close reading that rejects critical habits of regarding images with suspicion. The People Are Not an Image charts hopeful trajectories for several areas of inquiry, from the politics of protest media and self-representation to networked distribution, operational images, and the digital remaking of subjectivity. Yet Snowdon's ultimate project is more ambitious-to reshape his readers' political imaginaries. -- Sasha Crawford-Holland * Critical Inquiry *Peter Snowdon provides a radical philosophical approach to the daily videos produced by the ordinary people of the Arab spring -- Habib A. Moghimi * Visual Studies *The People Are Not an Image has significance for scholars but will also find wider audience appeal with, for example, digital media activists, filmmakers, and human rights advocates. It will be especially relevant to digital media and communication scholars and students with an interest in activism, social movements, and visual politics. -- Kelly Lewis * E-International Relations *This book makes a much-needed intervention in media studies in the Arab regions since 2011, and is a crucial read for all students of media and film studies. -- Zaher Omareen * Screen *
£23.75
Kogan Page Ltd Confident Digital Content: How to Create and
Book SynopsisAre you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.Trade Review"I taught him everything he knows. Now you can read it all in this book! It's a great SQL. " -- Matt Clarke, Head of Digital, UK Ministry of Defence"Whether you're dipping your toe into Adam's digital ocean of ideas for the first time, or fishing for new insights and clever content to help enhance your latest campaign, then dive in, the water's lovely." * Dan Mitchell, Creative Director at Bigkid Agency *"This book is a MUST read for anyone wanting to break into the creative industries." -- Rob Nicholls, Director at Grapevine DigitalTable of Contents Chapter - 00: Introduction; Chapter - 01: Why digital content skills are essential for your career; Chapter - 02: How to write for digital; Chapter - 03: Making great video; Chapter - 04: Graphic design, photography and audio; Chapter - 05: Digital community building; Chapter - 06: Evaluation; Chapter - 07: Social media; Chapter - 08: People; Chapter - 09: Campaign planning; Chapter - 10: Conclusion
£45.00
Edward Elgar Publishing Ltd Research Handbook on Digital Sociology
Book SynopsisExploring the social implications of digital transformation, as well as demonstrating how we might use digital transformation to further sociological knowledge, this incisive Handbook provides an extensive overview of cutting-edge research on the digital turn of modern society.Bringing together contributions from more than 60 experts spanning a wide range of disciplines, Jan Skopek explores how digital technologies inextricably permeate the ways we go about our everyday lives, from how we seek information and carry out economic transactions to how we construct our identities and pursue and maintain social relationships. Chapters investigate timely issues related to social theory and social research in the digital age, including the study of online behaviour, digital social inequalities, and the micro- and macro-level consequences of digital technological change. Covering state-of-the-art quantitative and qualitative research methodologies in digital sociology, this Research Handbook serves as a comprehensive resource for teaching and research in a continually developing field. Cross-disciplinary in scope, this dynamic Research Handbook will be essential reading for a diverse audience of academics, researchers, students, and practitioners, particularly in the fields of sociology, demography, computer and information sciences, economics, business, and psychology.Trade Review‘This Handbook provides a rich and wide range of research using digital tools and approaches. The chapters cover a variety of domains and provide an excellent overview of the state of the art in the field.’ -- Ralph Schroeder, University of Oxford, UK‘As new digital technologies emerge and are taken into social worlds, so too, digital sociology is dynamic, changing over time. This comprehensive Handbook brings together a wide array of researchers, not only from sociology but also from cognate research areas, to ponder and work through how digital sociology might be practised today. There is much in this book to awaken the interest of academics and students; both those who are new to digital sociology and those looking to expand their horizons.’ -- Deborah Lupton, University of New South Wales, AustraliaTable of ContentsContents: PART I INTRODUCTION 1 Introduction and overview to the Research Handbook on Digital Sociology 2 Jan Skopek 2 Social theory and the internet in everyday life 23 Pu Yan PART II RESEARCHING THE DIGITAL SOCIETY 3 Digital and computational demography 47 Ridhi Kashyap and R. Gordon Rinderknecht, with Aliakbar Akbaritabar, Diego Alburez-Gutierrez, Sofia Gil-Clavel, André Grow, Jisu Kim, Douglas R. Leasure, Sophie Lohmann, Daniela V. Negraia, Daniela Perrotta, Francesco Rampazzo, Chia-Jung Tsai, Mark D. Verhagen, Emilio Zagheni, and Xinyi Zhao 4 Digital technologies and the future of social surveys 86 Marcel Das and Tom Emery 5 Mobile devices and the collection of social research data 100 Bella Struminskaya and Florian Keusch 6 Unlocking big data: at the crossroads of computer science and the social sciences 114 Oliver Posegga 7 Regression and machine learning 129 Lukas Erhard and Raphael Heiberger 8 Investigating social phenomena with agent-based models 145 Pablo Lucas and Thomas Feliciani 9 Inclusive digital focus groups: lessons from working with citizens with limited digital literacies 160 Elinor Carmi, Eleanor Lockley, and Simeon Yates PART III ANALYSING DIGITAL LIVES AND ONLINE INTERACTION 10 Social networking site use in professional contexts 178 Christine Anderl, Lea Baumann, and Sonja Utz 11 Online dating and relationship formation 194 Maureen Coyle and Cassandra Alexopoulos 12 Studying mate choice using digital trace data from online dating 210 Jan Skopek 13 Testing sociological theories with digital trace data from online markets 241 Wojtek Przepiorka 14 Using YouTube data for social science research 258 Johannes Breuer, Julian Kohne, and M. Rohangis Mohseni 15 Automated image analysis for studying online behaviour 278 Carsten Schwemmer, Saïd Unger, and Raphael Heiberger PART IV DIGITAL PARTICIPATION AND INEQUALITY 16 Social disparities in adolescents’ educational ICT use at home: how digital and educational inequalities interact 293 Birgit Becker 17 The early roots of the digital divide: socioeconomic inequality in children’s ICT literacy from primary to secondary schooling 307 Giampiero Passaretta and Carlos J. Gil-Hernández 18 Digital inequalities and adolescent mental health: the role of socioeconomic background, gender, and national context 328 Pablo Gracia, Melissa Bohnert, and Seyma Celik 19 The gender gap in digital skills in cross-national perspective 348 José-Luis Martínez-Cantos PART V CONSEQUENCES OF DIGITAL TECHNOLOGICAL CHANGE 20 Doing family in the digital age 365 Claudia Zerle-Elsäßer, Alexandra N. Langmeyer, Thorsten Naab, and Stephan Heuberger 21 The mental health cost of swiping: is dating app use linked to greater stress and depressive symptoms? 379 Gina Potarca and Julia Sauter 22 Social media and well-being at work, at home, and in-between: a review 398 Julius Klingelhoefer and Adrian Meier 23 The digital transition of the economy and its consequences for the labour market 419 Werner Eichhorst and Gemma Scalise 24 Further training in the context of the digital transformation 433 Thomas Kruppe and Julia Lang 25 Digital campaigning: how digital media change the work of parties and campaign organizations and impact elections Research handbook on digital sociology 446 Andreas Jungherr Index
£199.50
Edward Elgar Publishing Ltd Handbook on Tourism and Social Media
Book SynopsisThis comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.Trade Review‘This Handbook on Tourism and Social Media is a valuable resource and must-read for researchers and students of the tourism and hospitality industry and destination marketers and managers. This comprehensive work explores the key social media issues in tourism and allows the reader to explore strategies for tackling current and future challenges in the field.’ -- Haywantee Ramkissoon, University of Derby, UK‘A must-read! This Handbook offers a unique collection of academic and industry practitioner-based insights on the critical relationship between tourism and social media. The first of its kind providing a broad global reach and detailed accounting of the complex nature of social media use in destination marketing. The authors have masterfully assembled both theoretical underpinnings and practical applications of key social media concepts that are easily understood and implemented. The concise and clearly written industry expert case studies are a terrific complement to the scholarly articles establishing the conceptual framework to learn from. Great for anyone interested in a dynamic career in destination marketing and tourism management.’ -- Thomas A. Maier, University of San Francisco, USTable of ContentsContents: 1 Introduction to the Handbook on Tourism and Social Media 1 Rahul Pratap Singh Kaurav and Dogan Gursoy PART I CONSUMER BEHAVIOUR AND SOCIAL MEDIA 2 Efficacy of social media in influencing consumer adoption intention for tourism decisions 7 Piyush Pandey 3 Electronic information search and destination satisfaction: a comparison of website and social media pre-trip planning 22 Susan L. Slocum and Seungwon (Shawn) Lee PART II DESTINATION AND DMOs 4 Social media adoption among DMOs: a systematic review of academic research 38 Mani Shah Alizadegan and Yulin Liu 5 Understanding online heritage destination image through user-generated content 53 Ozan Atsiz, Mert Ogretmenoglu and Orhan Akova 6 Online tourism communication in destination image formation 69 Sarasadat Makian 7 Impact of social media-based user-generated content on online reputation of tourist destinations 82 Komal Kapoor 8 DMOs and social media: challenges and strategies to manage them 97 Mohamed E.A. Mohamed and Mahmoud M. Hewedi 9 Online destination image and user-generated content 111 Heather Skinner 10 Social media and tourists’ behaviors: post-COVID-19 126 Salman Majeed and Haywantee Ramkissoon 11 Smart tourism destinations and social media analysis 140 Gozde Turktarhan and Olgun Cicek PART III MARKETING STRATEGIES, CHANNELS, FORMATS 12 The impact of social media and information technology on service quality and guest satisfaction in the hospitality industry 149 Elangkovan Narayanan 13 Leveraging social media to enhance customer value in tourism and hospitality 161 Robert Gutounig, Birgit Phillips, Sonja Radkohl, Sandra Macher, Karina Schaffer and Daniel Binder 14 Social media relationship marketing for tourism: key antecedents and outcomes 174 Si Shi 15 The transformative role of social media in the business-to-business tourism distribution channel 189 Kathryn Hayat 16 How social media transformed tourism marketing: a case study of Lund, Sweden 198 Olga Rauhut Kompaniets PART IV TRAVEL BLOGS, USER-GENERATED CONTENT, REVIEWS AND E-WOM 17 Online hospitality and the collaborative paradigm of communication: a conceptual understanding of collaborative platform peer-to-peer interaction experiences 213 André F. Durão and Xander Lub 18 Opinion mining or sentiment analysis of online reviews in tourism 228 Evrim Çeltek 19 Digital communication tools and tourism engagement: instant CRM strategies through instant messaging apps 243 Letizia Lo Presti, Giulio Maggiore and Vittoria Marino 20 Digitization of word-of-mouth 257 Kulvinder Kaur Batth 21 Digital content marketing practices and implementation in the tourism industry 266 Pramita Gurjar, Rahul Pratap Singh Kaurav and K.S. Thakur 22 The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations 276 Prerana Baber, Robert L. Williams Jr and Helena A. Williams 23 Do you believe? Online reviews and dark tourism: a sentiment analysis approach 287 Brent McKenzie 24 Exploring how travel blogs influence Chinese tourists to visit Japan: a netnographic study of Chinese tourists’ travel blogs 301 Kaede Sano and João Romão 25 Exploring antecedents of electronic word-of-mouth in tourism: a case of Tripadvisor 322 Farah S. Choudhary and Alka Sharma PART V SOCIAL MEDIA AND DECISION-MAKING 26 Impacts of social media on travelers’ decision-making process 338 Hasan Kilic, Ali Ozturen, Cathrine Banga and Ruth Bamidele 27 Impact of social media on millennials’ destination choice behavior: a study of Delhi NCR 354 Pramendra Singh and Heena Chauhan 28 Travel influencers and influencer marketing in tourism 365 Kubra Asan and Medet Yolal PART VI SOCIAL MEDIA AND FOOD 29 Gastronomy on Twitter: drawing representations from a food event 382 Francesc Fusté-Forné and Pere Masip 30 Components of gastro-tourists’ experiences in culinary destinations: evidence from sharing economy platforms 395 Ibrahim Cifci and Ozan Atsiz 31 The effects of social media on the food preferences of Generation Z within the scope of gastronomy tourism 412 Özlem Altun, Mehmet Necati Cizrelioğullari and Mehmet Veysi Babayiğit 32 Uncovering food experience from social media 426 Kuan-Huei Lee, Zhengkui Wang and Nur Syazreema Binte Sazari 33 Sharing photos of food traveler experiences: a case study of foodstagramming 437 Sevinc Goktepe, Merve Aydogan Cifci and Mehmet Altug Sahin PART VII BUSINESS PERFORMANCE-RELATED CHALLENGES 34 The effect of social media on business performance: a case study of a Turkish travel agency 452 Oya Yildirim 35 Social media and tourism development in Africa: an empirical investigation 464 Sheereen Fauzel and Verena Tandrayen 36 Impact of social media on tourism, hospitality and events 475 Gulcin Bilgin Turna Index
£202.35
Edward Elgar Publishing Ltd Research Handbook on Social Media and Society
Book SynopsisAs social media scholarship matures, early optimism has been replaced by a more complex and arguably gloomier picture of the role of digital media platforms in our lives. This incisive Research Handbook showcases the academic community’s responses to key societal challenges posed by evolving social media ecologies.Multidisciplinary and international in outlook, leading contributors present wide-ranging and balanced coverage of social media research, including non-Western settings and the Global South. Chapters explore emerging interdisciplinary research methods which support the increasingly sophisticated, theoretical understanding in the field. They also debate the complex ethical issues confronting social media scholars today.Students and early career researchers in communications, digital media and sociology will find this a highly valuable book. Due to its inclusion of diverse contexts and locales, this book will also be of interest to experienced researchers and academics.Trade Review‘Taking a broad approach to social media scholarship, this book offers timely, comprehensive, and internationally diverse perspectives on how social media affects our cultural, political, and social lives. It is a milestone for our theoretical and methodological understanding of social media and an indispensable resource for students and scholars across the globe.’ -- Jörg Matthes, University of Vienna, Austria‘A perpetual challenge with social media research has been to bring together work on methods, impacts and communicative interactions in a single volume. Skoric and Pang perform this task admirably with this far reaching handbook which showcases work by scholars from many different countries and continents. This is sure to be a widely used collection in a booming research field.’ -- Terry Flew, The University of Sydney, Australia‘This insightful handbook effectively encapsulates many of the important issues and research areas related to social media. I would recommend this book as a perfect reference for students who are new to this field and an excellent addition to our growing library of social media research.' -- Muneo Kaigo, University of Tsukuba, JapanTable of ContentsContents: Introduction to the Research Handbook on Social Media and Society: social media scholarship reaches maturity xvii Marko M. Skoric and Natalie Pang PART I SEXUALITY, GENDER AND FAMILY 1 Social media and performative parenting 2 Sun Sun Lim and Yang Wang 2 Factors predicting parental mediation in adolescents’ social media use 12 Liang Chen and Xiaoming Liu 3 Visible, controlled, and persistent: an affordances approach to understanding social media for transnational parenting among migrant mothers 27 Barui K. Waruwu 4 Mapping technology-facilitated sexual violence in Singapore 42 Shivani Gupta, Francis Luis Medado Torres, Sharon Yvette Xiomara Rosamor ’n Doen, Jungup Lee, Bimlesh Wadhwa and Michelle Ho PART II CULTURE AND POLITICS 5 Religious influencers and socially mediated cultural politics 58 Annisa R. Beta 6 The populist rhetoric of crowdfunding on digital media 70 Roei Davidson 7 Social media and crisis research 84 Patric R. Spence and Xialing Lin 8 Social media and reconciliation in post-conflict societies 98 Juma Kasadha 9 Consumers, commons, collectives: K-pop’s digital corps de ballet 112 Liew Kai Khiun and Sun Meicheng PART III CIVICS AND POLITICS 10 Monitoring and reputation: principal–agent relationships and the role of social media in political representation 125 Andrea Ceron 11 Political implications of disconnective practices on social media: unfriending, unfollowing, and blocking 135 Qinfeng Zhu 12 Teflonic social media behavior: why users refrain from participating in political discussions and why it matters 148 Márton Bene, Tamás Tóth and Manuel Goyanes 13 The affective resonance of norm-violation rhetoric in social media 161 W. Russell Neuman, George E. Marcus and Michael B. MacKuen 14 Socio-technical and cultural threats to social movements in the Global South: vignettes from Indonesia 181 Abdul Rohman 15 Strategic public participation in the digital age: the case of the Austrian ‘Green Book’ 194 Noella Edelmann, Valerie Albrecht and Peter Parycek PART IV RESEARCH METHODS AND PEDAGOGIES 16 Big data analytical methods 211 Hai Liang 17 Public opinion analytics with social media 224 Kokil Jaidka 18 Ethnographic approaches to digital folklore 239 Gabriele de Seta 19 Looking back on the scroll back: reflections on the social media scroll back method 254 Claire Moran, Elianne Renaud, Taylor Annabell, Fan Yang and Brady Robards 20 A critical review of media and communications scholarship on messaging apps 269 Emma Baulch, Amelia Johns and Ariadna Matamoros-Fernández 21 How can we take advantage of students’ social media skills in the classroom? An international exploration 286 Maria-Jose Masanet and Carlos A. Scolari Index 302
£147.25
Troubador Publishing The Effect of Social Media on Adolescents' Mental
Book SynopsisLike, Comment, Follow, Subscribe. As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming. With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents' Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents' mental health and well-being while they navigate the internet. Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.
£9.49
Emerald Publishing Limited The Emerald Handbook of Computer-Mediated
Book SynopsisJoining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication. Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.Table of ContentsPart One. Emerging Media Trends in Theory and Research Chapter 1. Introduction: Connecting CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell Chapter 2. Social Media Theories; Carolyn A. Lin and David J. Atkin Chapter 3. Electronic Word-of-Mouth (eWOM) and Social Media; Nicky Chang Bi and Ruonan Zhang Chapter 4. Unobtrusive Observational Approaches to Studying the Texting Life of Couples: A Case Study of Interpersonal Conflict; Miriam Brinberg, Rachel Reymann Vanderbilt, and Denise Haunani Solomon Chapter 5. How Social Media Serve As a Super Spreader of Misinformation, Disinformation and Conspiracy Theories Regarding Health Crises; Thomas J. Johnson, Ryan Wallace, and Taeyoung Lee Chapter 6. Global Culture, Power and Health Communication: India Fights Corona On the Battlefield of Social Media Platforms; Deepti Ganapathy Chapter 7. The COVID 19 Infodemic: Algorithmic Gatekeeping, Confirmation Bias, and Social Identity; T. Phillip Madison, Kyun David Kim, and William R. Davie Chapter 8. Mourning Using Social Media: The New Frontier for Death Communication; Jensen Moore Chapter 9. Saving Face: Theorizing Arab Women’s Emerging Self-(re)presentations on Instagram; Zoe Hurley Chapter 10. Finding Love Online: An Overview and Future Directions for Research on Online Dating; Brianna L. Lane and David J. Roaché Chapter 11. A Textual Analysis of Online Asexual Representation and Visibility on Reddit; Kyle Webster Chapter 12. Gamification, Tinder-effect and Tinder-fatigue: Dating as a CMC Experience; Olga Solovyeva and Alexander V. Laskin Chapter 13. #MoreLatinosInNews: A Call for Representation; Teresa Puente Chapter 14. News Agenda Setting in Social Media Era: Twitter as Alternative News Source for Citizen Journalism; Yousef Aldaihani and Jae-Hwa Shin Chapter 15. QAnon: The Networks of Misinformation and Conspiracy Theories on Social Media; Shugofa Dastgeer and Rashmi Thapaliya Chapter 16. Emerging Trends in Computer-Mediated Communication and Social Media in Sport: Theory & Practice; Frauke Hachtmann Part Two. Social Media and CMC Applied Trends Chapter 17. An examination of influencer-brand relationship: Implications and future directions for influencer marketing; Brandi Watkins Chapter 18. Nano- & Micro-Influencers; Arthur D. Soto-Vásquez and Nadia Jimenez Chapter 19. Influencer Marketing and Consumer Well-Being: From Source Characteristics to Social Media Anxiety and Addiction; Juan Mundel, Jing Yang, and Anan Wan Chapter 20. True Biz Deaf: An exploration of how deaf creators use TikTok; Edward H. Bart IV, Arlinda Boland, Summer Shelton, and Teri Del Rosso Chapter 21. Cancel Culture: A career vulture amongst influencers on social media; Tatiana Schwirblat, Karen Freberg, and Laura Freberg Chapter 22. The Transition of 24/7 Trolls, Bullies, and Intimidation Through Social Media; Sabrina Page Chapter 23. Integrating the Barcelona Principles 3.0 Into Online Gaming Brand Ambassadorships; Kristie Byrum Chapter 24. The Evolution of Social Media Management as Professional Practice; Karen Sutherland Chapter 25. Social Media Practices of Independent Sports Podcasters; Matthew P. Taylor Chapter 26. Healthcare and Aging Adults: Building Beneficial Relationships through Social Media; Elise Assaf Chapter 27: Schools’ use of social media for multicultural community engagement: A case study of Facebook use by government schools in Australia; Lauren Gorfinkel and Tanya Muscat Part Three. New Communication Technologies, Directions in Theory and Practice Chapter 28. When AI Meets IoT: AioT; Adrienne A. Wallace Chapter 29. Excellence In Digital Storytelling: Exploring How Best Practices Are Embraced By Professional Communicators; Ashika Theyyil Chapter 30. Digital Misinformation & Disinformation: The Global War of Words; Jeongwon Yang and Regina Luttrell Chapter 31. Algorithms, Analytics, and Metrics: Is Audience Interaction Reshaping Algorithmic Gatekeeping in the Marketplace of Attention?; Heidi A. Makady, William R. Davie, and Kenneth A. Fischer Chapter 32. Agency in Computer-Mediated Communication: Bots and U.S. Political Elections; Cameron W. Piercy, Ryan S. Bisel, and Jeffrey W. Treem Chapter 33. A Computational Text Analysis Study on Marijuana Edible Product Use on Twitter; Hyejin Kim, Tao (Tony) Deng, Juan Mundel, and Jennifer Honeycutt Chapter 34. Call and Response: A System for Converting Interactive Data into Money and Sound; Carolyn Malachi Chapter 35. Design Thinking As A Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study; Jana Duckett and Janice Smith Chapter 36. Artificial Intelligence in Public Relations: Role and Implication; Alexander Buhmann and Candace White Chapter 37. Is It Broken or Just Bruised? Evaluating AI and Its Ethical Implications Within the PR and Healthcare Industries; Jamie Ward and Alisa Agozzino Chapter 38. Artificial Intelligence and Changing Ethical Landscapes in Social Media and Computer-Mediated Communication: Considering the Role of Communication Professionals; Lukasz Swiatek, Chris Galloway, Marina Vujnovic, and Dean Kruckeberg Chapter 39. Artificial Intelligence: The Dark Side, Ethics, and Implications; Christopher McCollough, Adrienne A. Wallace, and Regina Luttrell Chapter 40. Future Trends of CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell
£159.59
Berghahn Books Dressing Up: Menswear in the Age of Social Media
Book Synopsis What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.Trade Review “The anthropological approach to tailoring and men’s fashion, style, and identity is one that has been underexplored in a western context. As such, this volume offers a valuable contribution.” • Shaun Cole, University of SouthamptonTable of Contents List of Illustrations Preface Introduction: Men Who Shop Chapter 1. Let’s Go Shopping Chapter 2. Fashion Week Chapter 3. Other Elizabethans and Digital Individuals Chapter 4. Gazing on (In)Visibility Chapter 5. @anthrodandy Chapter 6. Time to Leave the Field Conclusion: Unpacking My Bags References Index
£80.10
Byline Books The Little Black Book of Data and Democracy: From
Book Synopsis
£9.49
Emerald Publishing Limited Cross-Cultural Social Media Marketing: Bridging
Book SynopsisTo increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.Table of ContentsChapter 1. An introduction to Social Media Chapter 2. Social Media as Communication Channels Chapter 3. Inbound Marketing and Analytics Chapter 4. Engagement Levels in Social Media Chapter 5. Influencer Marketing Chapter 6. Cultures and its impact on Social Media Usage Chapter 7. Cross-Cultural Social Media Marketing Strategy Chapter 8. The Role of Technology in Social Media
£45.59
Zaffre Virtual Strangers: ‘Funny, sweet, and full of
Book SynopsisThe Flatshare meets a modern You've Got MailDo you believe in love at first type? When Ada set up her own PR firm from a coffee shop, she didn't expect to meet journalist Fraser. Also working there daily, he soon becomes a friend. Reporting on interesting things to do around Edinburgh, Fraser ropes Ada into accompanying him on his assignments. As they work side-by-side Ada can't help but notice how attractive Fraser is, and how well they get along. But, Ada has been chatting to a guy she met on an Agatha Christie fan fiction site, and she can't stop wondering about him. His interests are the same as hers, and the anonymity helps them both be more honest and open. As Ada's messages with the mystery man become deeper, she thinks she's falling for him. Ada is torn between Fraser and Myster-E - but can you have real feelings for someone when you're virtual strangers?Trade ReviewSam Canning has written a romance it's so easy to fall in love with. I adored every moment of Ada and Fraser's budding relationship - and her heart-to-hearts online with Myster-E. Ada is such a vibrant, brilliant character throughout. Funny, sweet, and full of warmth. * Beth Reekles, author of The Kissing Booth *Delightful. An upbeat, fun-filled read about life, love and learning about yourself. * Gillian Harvey *Warm, witty and wise: a story that reminds us that while we all love a mystery, life is a lot less complicated when we're honest. * Gillian Harvey *
£8.54
Atlantic Books Get Rich or Lie Trying: Ambition and Deceit in
Book Synopsis'Compelling.' Reni Eddo-LodgeA 'must-read book for 2022', as picked by StylistMore than one fifth of children want to become influencers and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood?But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles.Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.Trade ReviewWell-researched, quietly polemic * The Sunday Times *Brown's skill as a reporter - his curiosity about why people do what they do, his conviction that their reasons for doing so are worth exploring, and his ability to faithfully tell their stories - makes his a starkly original inquiry. * Times Literary Supplement *Meticulously researched * New Statesman *A rigorous and riveting deep-dive into the influencer ecosystem - brimming with critical analysis but executed with the lightest touch. * Pandora Sykes *'[A] well-researched polemic... Brown's book is wonderfully expansive... The book's strength is its forensic examination of power and economic structures' * The i *Entertaining * The Economist *Fantastic and one of the first to try and really figure out how a deterioration of material conditions for young people has resulted in a hyper individualistic and cynical influencer economy built on deception * Hussein Kesvani *A welcome balance of curiosity, compassion and intellect * Irish Indepedent *The first serious attempt to expose the hidden darker side of the economy of influencing * Financial Times *A new cutting exposé * Dazed *The modern influencer model starts to feel more like a scam or a pyramid scheme than a system rewarding aspiration and 'hard work'. In his new book, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy, journalist and author Symeon Brown gets to the heart of this murky world * Huck *A compelling read. It had my whole household talking! * Reni Eddo Lodge, bestselling author of Why I’m No Longer Talking to White People About Race *Symeon Brown is one of Britain's foremost thinkers. * Yomi Adegoke, Author of Slay In Your Lane and Vogue Columnist *A monumental and overdue interrogation of the winners and losers of modern influencer and hustle culture. It is rigorously researched and written with both sincerity and a great deal of empathy. * Jason Okundaye, Writer & Columnist *Highly original and thoroughly entertaining. A deliciously well written deep dive into the smoke and mirror filled multi-billion-dollar world of influencer culture and 'business'. * Nels Abbey, author of Think Like A White Man *Symeon is a vital new literary voice. This is essential reading., combining investigative journalism with a deep knowledge of popular culture and astute analysis of late-stage capitalism. * Emma Dabiri, Author of What White People Can Do Next *Doggedly reported and packed with outrageous anecdotes, this is a persuasive argument that 21st-century influencers are nothing more than 19th-century snake oil salesmen reincarnated * Publishers Weekly *Table of Contents1: The Unicorn in Polyester 2: Under the Knife 3: Find Some Fans 4: Smile (or Fight), You're on Camera 5: Work From Home: Ask Me How 6: The Art of the Hack 7: Outsider Trading 8: Black Lives Matter, Here's My Ca$h App 9: We Are All Influencers Now
£16.14
Atlantic Books Get Rich or Lie Trying: Ambition and Deceit in
Book Synopsis'Compelling.' Reni Eddo-LodgeA 'must-read book for 2022', as picked by StylistMore than one fifth of children want to become influencers and it's easy to understand why. What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood?But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles.Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.Trade ReviewWell-researched, quietly polemic * The Sunday Times *Brown's skill as a reporter - his curiosity about why people do what they do, his conviction that their reasons for doing so are worth exploring, and his ability to faithfully tell their stories - makes his a starkly original inquiry. * Times Literary Supplement *Meticulously researched * New Statesman *A rigorous and riveting deep-dive into the influencer ecosystem - brimming with critical analysis but executed with the lightest touch. * Pandora Sykes *'[A] well-researched polemic... Brown's book is wonderfully expansive... The book's strength is its forensic examination of power and economic structures' * The i *Entertaining * The Economist *Fantastic and one of the first to try and really figure out how a deterioration of material conditions for young people has resulted in a hyper individualistic and cynical influencer economy built on deception * Hussein Kesvani *A welcome balance of curiosity, compassion and intellect * Irish Indepedent *The first serious attempt to expose the hidden darker side of the economy of influencing * Financial Times *A new cutting exposé * Dazed *The modern influencer model starts to feel more like a scam or a pyramid scheme than a system rewarding aspiration and 'hard work'. In his new book, Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy, journalist and author Symeon Brown gets to the heart of this murky world * Huck *A compelling read. It had my whole household talking! * Reni Eddo Lodge, bestselling author of Why I’m No Longer Talking to White People About Race *Symeon Brown is one of Britain's foremost thinkers. * Yomi Adegoke, Author of Slay In Your Lane and Vogue Columnist *A monumental and overdue interrogation of the winners and losers of modern influencer and hustle culture. It is rigorously researched and written with both sincerity and a great deal of empathy. * Jason Okundaye, Writer & Columnist *Highly original and thoroughly entertaining. A deliciously well written deep dive into the smoke and mirror filled multi-billion-dollar world of influencer culture and 'business'. * Nels Abbey, author of Think Like A White Man *Symeon is a vital new literary voice. This is essential reading., combining investigative journalism with a deep knowledge of popular culture and astute analysis of late-stage capitalism. * Emma Dabiri, Author of What White People Can Do Next *Doggedly reported and packed with outrageous anecdotes, this is a persuasive argument that 21st-century influencers are nothing more than 19th-century snake oil salesmen reincarnated * Publishers Weekly *Table of Contents1: The Unicorn in Polyester 2: Under the Knife 3: Find Some Fans 4: Smile (or Fight), You're on Camera 5: Work From Home: Ask Me How 6: The Art of the Hack 7: Outsider Trading 8: Black Lives Matter, Here's My Ca$h App 9: We Are All Influencers Now
£10.44
In Easy Steps Limited Facebook for Beginners in Easy Steps
Book SynopsisNew to Facebook? Then this essential guide will prove to be the perfect introduction to the world''s largest social media site. Covering Facebook''s key features, including:Setting up an account and posting on Facebook, whilst maintaining your privacy and staying safe.Having fun perfecting and sharing photos and videos. Creating Facebook Groups and Pages, including your business or charity Page. Saving time by using Events to invite friends, and to organize your social life, in an instant. Buying and selling items using the no-fee Marketplace. Eliminating irrelevant adverts and annoying posts from your News Feed. Using the free messaging service, Messenger, to send private messages, and make phone and video calls. Learning about Facebook Live, and the television apps. Even if you are a veteran Facebook user already, you''re sure to learn something new with this jam-packed book.
£10.44