Sales and marketing Books
Taylor & Francis Brand Planning for the Pharmaceutical Industry
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Contracting for Project Management
a huge range and FREE tracked UK delivery on ALL orders.
£51.29
Taylor & Francis Competitive Intelligence
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Measuring Customer Service Effectiveness
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Fraud and Corruption in Public Services
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Six Sigma in Transactional and Service Environments
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd How to Measure Customer Satisfaction
Book SynopsisCustomer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!Trade Review'9/10 Excellent! ... an extremely well written and practical guide to the art (and science) of measuring satisfaction, being well laid out, easy to read and assimilate...Conclusion: an excellent book.' Professional Marketing '...a highly practical guide...If you're committed to your firm's future, the ability to measure what your customers think is essential - and so is this book.' IT Training 'The book is well-constructed and easy to read, acting as a comprehensive knowledge source for anyone involved in customer service. But it also provides a business case for the importance of CSM that will be illuminating for any company as a whole. The academic prowess of the authors is clearly enhanced by direct industry experience that is evident throughout, providing a book that is as relevant as it is detailed.' ccf (Call Centre Focus)Table of ContentsContents: Introduction; Setting objectives and project planning; Exploratory research; Sampling; Survey options; Maximising response rates; Questionnaire design; Rating scales; Introducing the survey; Analysing the results; Benchmarking and improving your performance; The mirror survey; Feedback; The business case for customer satisfaction. Appendices: Self-completion questionnaire; Telephone survey questionnaire; Mirror survey questionnaire; Satisfaction benchmark; Web links; Index.
£39.99
Taylor & Francis Project Delivery in BusinessasUsual Organizations
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Digital Identity Management Technological Business and Social Implications
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Fraud and Corruption
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Design for Sustainability A Practical Approach Design for Social Responsibility
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Outsourcing Energy Management Saving Energy and Carbon through Partnering
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Brand Risk
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis The Handbook of Customer Satisfaction and Loyalty Measurement
a huge range and FREE tracked UK delivery on ALL orders.
£118.75
Taylor & Francis Ltd Personality Design and Marketing Matching Design to Customer Personal Preferences
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Gender Design and Marketing How Gender Drives Our Perception of Design and Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd The Contract Scorecard Successful Outsourcing by Design
a huge range and FREE tracked UK delivery on ALL orders.
£142.50
Taylor & Francis Ltd The Crisis of Food Brands Sustaining Safe Innovative and Competitive Food Supply Food and Agricultural Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis The New Cultures of Food
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Price Management in Financial Services Smart Strategies for Growth
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Universal Design
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd The Employer Brand Keeping Faith with the Deal
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Ageing Populations and Changing Labour Markets
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Risky Business Psychological Physical and Financial Costs of High Risk Behavior in Organizations Psychological and Behavioural Aspects of Risk
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis Crime and Corruption in Organizations Why It Occurs and What To Do About It Psychological and Behavioural Aspects of Risk
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis The Anatomy of Fraud and Corruption
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Sustainable Growth in a PostScarcity World
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis Advertising in Developing and Emerging Countries
a huge range and FREE tracked UK delivery on ALL orders.
£87.39
Taylor & Francis Integrity in Business
a huge range and FREE tracked UK delivery on ALL orders.
£92.14
Taylor & Francis Ltd Corporate Reputation Managing Opportunities and Threats Psychological and Behavioural Aspects of Risk
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis Ltd Market Orientation Transforming Food and Agribusiness around the Customer Food and Agricultural Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£147.25
Taylor & Francis Bid Writing for Project Managers
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Healthcare Relationship Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis MisLeadership
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis A Short Guide to Fraud Risk Fraud Resistance and Detection Short Guides to Business Risk
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
Taylor & Francis Service Industries Marketing New Approaches A Special Issue of The Service Industries Journal
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Ltd Financial Aspects of Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£79.99
Taylor & Francis Ltd Creating Organizational Advantage
a huge range and FREE tracked UK delivery on ALL orders.
£42.39
Taylor & Francis Ltd International Marketing Marketing Series Student
a huge range and FREE tracked UK delivery on ALL orders.
£52.24
Taylor & Francis Marketing Financial Services
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Ltd cimmarketingdirectory
a huge range and FREE tracked UK delivery on ALL orders.
£35.99
Taylor & Francis Ltd Sustainable Tourism
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
Taylor & Francis Ltd CIM Handbook of Strategic Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Pocket Guide to Selling Services and Products
a huge range and FREE tracked UK delivery on ALL orders.
£32.99
Taylor & Francis Ltd Hospitality Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£45.59
Taylor & Francis Management and Marketing of Services
a huge range and FREE tracked UK delivery on ALL orders.
£45.59
Taylor & Francis Innovation in Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£52.24
Taylor & Francis Ltd marketingprofessionalservices
a huge range and FREE tracked UK delivery on ALL orders.
£34.19