Sales and marketing Books
Taylor & Francis Ltd Fundamentals of Corporate Communications
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£61.74
Taylor & Francis Ltd Tales From The Marketplace Stories of Revolution Reinvention and Renewal CIM Professional Development
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£52.24
Taylor & Francis Ltd Marketing The One Semester Introduction
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£43.69
Taylor & Francis Ltd CYBERMARKETING HOW TO USE THE INTERNET TO MARKET YOUR GOODS AND SERVICE
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£54.14
Taylor & Francis Internal Marketing Tools and Concepts for Customer Focused Management Chartered Institute of Marketing Paperback
Book SynopsisA clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.Trade ReviewThis book has a practical focus and is well structured. If you need to know more about internal marketing, or want to know how to make it more effective, then this is the book for you.John Ling - Marketing Business, June 2002Table of ContentsSection I: Internal marketing theory - What is internal marketing?; Models of internal marketing: how internal marketing works; The tools of internal marketing; Internal marketing and human resource management; A framework for empowering employees; Section II: Internal marketing applications - Total quality management (TQM) and internal marketing; Innovation and internal marketing; Knowledge management, learning and internal marketing; Section III: Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich Union; Provena; St Luke's Hospital; Terminix International; Thomas Cook; Thomas and Mack Centre (TMC).
£45.59
Taylor & Francis Relationship Marketing Creating Stakeholder Value Chartered Institute of Marketing Paperback
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£43.69
Taylor & Francis Ltd Successful Marketing Communications A Practical Guide to Planning and Implementation CIM Advanced Certificate Workbook S
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£43.99
Taylor & Francis Understanding the Hospitality Consumer
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£45.59
Taylor & Francis Ltd Marketing Communications Management
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£65.54
Taylor & Francis Wine Marketing
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£45.59
Taylor & Francis Ltd Essential Law for Marketers
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£52.24
Taylor & Francis AdValue
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£39.99
Taylor & Francis Ltd Leisure Marketing
Book SynopsisDivided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical frTable of ContentsPart one: Introduction - What is leisure? What is marketing? Part two: Leisure and marketing concepts - The market The business environment Strategic marketing planning Part three: Leisure and the marketing mix - Product; Price; Place: Promotion Part four: Key marketing issues in the different sectors of leisure Part five: Topical issues in leisure marketing; Globalisation and leisure marketing Market research in leisure Ethical challenges in leisure marketing Part six: Case studies Part seven: The future of leisure marketing.
£47.49
Taylor & Francis Ltd Customer Relationship Management
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£56.04
Taylor & Francis Retail Strategy The View from the Bridge
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£52.24
Taylor & Francis Ltd International Retail Marketing A Case Study Approach
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£47.49
Taylor & Francis Marketing Finance Turning Marketing Strategies into Shareholder Value
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£37.99
Taylor & Francis Strategic Marketing Management
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£58.89
Taylor & Francis Ltd Business Success Through Service Excellence
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£45.59
Taylor & Francis Ltd Management of Marketing
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£37.99
Taylor & Francis Ltd Marketing Briefs A Revision and Study Guide
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£37.99
Taylor & Francis Ltd Content is King Routledge 2005
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£45.59
Taylor & Francis Ltd Heritage Marketing
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£45.59
Taylor & Francis Innovative Marketing Communications
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£52.24
Taylor & Francis Ltd Strategic Performance Management 340
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£61.74
Taylor & Francis Ltd Handbook of CRM
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£56.04
Taylor & Francis Ltd Search Marketing Strategies A Marketers Guide to Objective Driven Success from Search Engines Emarketing Essentials
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£45.59
Taylor & Francis Ltd Connected Marketing The Viral Buzz and Word of Mouth Revolution
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Taylor & Francis Services Marketing Management
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£51.29
Taylor & Francis Ltd mobilemarketing
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£43.99
Taylor & Francis Ltd Fashion Marketing Second Edition Contemporary Issues
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£171.00
Taylor & Francis Ltd Conscious capitalism Principles for Prosperity
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£43.69
Taylor & Francis Ltd Getting Attention
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Taylor & Francis Ltd Offensive Marketing
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Taylor & Francis The Culturally Customized Web Site Customizing Web Sites for the Global Marketplace
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£43.99
Taylor & Francis Ltd MarketDriven Thinking
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£61.74
Taylor & Francis CIM Coursebook 0607 Marketing Fundamentals
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£25.38
Taylor & Francis Museum Marketing Competing in the Global Marketplace
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£52.24
Taylor & Francis Critical Marketing
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£45.59
Taylor & Francis Ltd Total Email Marketing Maximizing Your Results from Integrated Emarketing Emarketing Essentials
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£45.59
Taylor & Francis Strategic Marketing
Book SynopsisThe completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning A highly exam focused approach which has been class tested and refined A new chapter offering a problem-based learning'Table of ContentsPreface; Chapter 1: The Strategic Perspective; Part 1 - Strategic Analysis; Chapter 2: External Analysis; Chapter 3: Competitive intelligence; Chapter 4: Segmentation; Chapter 5: Internal Analysis; Chapter 6: Developing a Future Orientation; Part 2 - Formulation of Strategy; Chapter 7: Strategic Intent; Chapter 8: Strategy Formulation; Chapter 9: Targeting, Positioning and Brand Strategy; Chapter 10: Product Development and Innovation; Chapter 11: Customer Relationship Management; Chapter 12: Alliances and Relationships; Chapter 13: The Strategic Marketing Plan; Chapter 14: Business Ethics and Strategy; Part 3 - Strategic Implementation; Chapter 15: Strategic Implementation; Chapter 16: Control; Part 4 - Problem-based Learning For Strategic Marketing; Chapter 17: Problem-based-learning; Chapter 18: Mini cases; Index
£171.00
Taylor & Francis Gabays Copywriters Compendium
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£39.99
Taylor & Francis Marketing Through Search Optimization
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£32.99
Taylor & Francis Ltd Key Account Plans The Practitioners Guide to Profitable Planning
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£47.49
Taylor & Francis Ltd Media Strategies for Marketing Places in Crisis
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Taylor & Francis Ltd Relationship Marketing in Sports Sports Marketing
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£52.24
Taylor & Francis Exchange Behavior in Selling and Sales Management
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£51.29
Taylor & Francis Ltd Influencer Marketing Who Really Influences Your Customers 1
Book SynopsisInfluencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This bTrade ReviewBrown and Hayes have written a wonderful, well structured and easy to read page turner about a fascinating idea that should affect the way every thinking marketer should see the world. Christoph Kaderli, Vice President EMEA Marketing, Performance Management & Alliances at Cognos Ltd & CMO Council Europe Advisory Board Member."Today's market is truly 'always on'. This is having a dramatic impact on the way that we market and sell to our existing customers and prospects.Influencer Marketing provides an excellent reference on how you can drive and achieve significant change in your traditional mindset to ensure that you can address the new and dynamic challenges that now appear every day'.Ask yourself, 'Do I change or do more of the same? There is only one correct answer" . Jim Cassidy VP Marketing EMEA, BEA SystemsA thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor." Dr Anthony Marsella, Chief Marketing Officer Samsung Electronics and co-author "Marketing Revolution"."Cutting Edge Marketing at its best. This is a must read for any Technology Marketer" James Hart, Marketing Director, EMEA, Research In Motion(Blackberry)"If you think you know about marketing in the 21st century, press & analyst relations, the value of conferences, the buying cycle - think again.Influencer Marketing will make you question even your basic understanding of marketing, and who really wields power in the market place." Joe Barrett, Director, Strategic Marketing, Qualcomm Europe"This book explains why today's marketing model is a very different playing field. ROI is high on the agenda. The power of the network enables emphasis on 1:1 conversations and choice, dialogues and communities, which in turn leads to honesty and transparency in messaging." Jon Tutcher Head of Marketing, Sun Microsystems UK & Ireland"Influencer Marketing brings together common sense with some insightful ideas in a book that provides marketers with useful tips for extending their own influence." Ruth Mortimer, Editor, Brand Strategy Magazine“It is rare to find a marketing book which is useful from page one. Most provide useful maxims to include in presentations, but few back this up with practical approaches to use in anger in the workplace. Influencer Marketing has been invaluable in focusing my organisation on the invisible influencer". Robert Posner, European Marketing Director, Harte-HanksTable of ContentsForeword From ‘The Dip’ by Seth GodinPreface Nick HayesIntroduction xi Duncan Brown and Nick Hayes 1 Marketing is broken 2 What’s wrong with traditional marketing today? 4 Decision-maker ecosystems 5 How influence works 6 Who are your influencers? 7 Identifying and ranking influencers 8 Who should evaluate the influencers in your market? 9 Marketing to influencers 10 Good, bad and ugly influencers11 Marketing through influencers 12 Marketing with influencers 13 Evaluating influencer marketing 14 Influencer marketing and word of mouth 15 Social media – the new influence enablers 16 Influencing through social media 17 Influencing consumers 18 Influencers in consumer markets 19 How to structure influencer marketing in your organisation 20 Making influencer marketing work for your company 21 The future of influencer marketing Index
£43.99