Sales and marketing Books
Taylor & Francis Machiavelli Marketing and Management
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Taylor & Francis Ltd Marketing Communication A Critical Introduction
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Taylor & Francis Ltd Understanding Business Processes
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Taylor & Francis Understanding Business Processes
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Taylor & Francis Ltd Ordinary Consumption
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Taylor & Francis Mark to Market Accounting True North in Financial Reporting Routledge New Works in Accounting History
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Taylor & Francis Ltd For Business Ethics
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Taylor & Francis Ltd For Business Ethics
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Taylor & Francis International Strategic Marketing
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Taylor & Francis Ethics Money and Sport This Sporting Mammon Ethics and Sport
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Taylor & Francis Ltd International BusinessSociety Management
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Taylor & Francis Ltd International BusinessSociety Management
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Taylor & Francis Strategic Issues in International Retailing
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£171.00
Taylor & Francis Strategic Issues in International Retailing
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Taylor & Francis Brands
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Taylor & Francis Brands
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Taylor & Francis The Pricing and Revenue Management of Services
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£137.75
Taylor & Francis Brand Culture
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£142.50
Taylor & Francis Brand Culture
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Taylor & Francis The Retailing Reader
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Taylor & Francis Fundamentals of Marketing
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£73.14
Taylor & Francis Ltd Thoughtful Fundraising
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£52.24
Taylor & Francis Ltd Thoughtful Fundraising
Book SynopsisComprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising.Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership.Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution andTrade Review'One of the few genuinely thoughtful books on fundraising currently in print. This text moves beyond the simple 'how-to' and provides real insight into a variety of contemporary issues. Required reading for anyone serious about fundraising.' - Adrian Sargeant, Robert F Hartsook Professor of Fundraising, Indiana University, USA'With increased competition for raising funds and the impact of regulatory requirements there is a demand for both professionalism and management education that goes beyond simple how to do it guides. This book is timely in meeting this need providing an innovative, exploratory and critical dialogue on most areas of fundraising including self regulation.' - Professor Paul Palmer, Charities Course Director, Cass Business School'This book offers contributions from a range of leading authors in the fundraising field. There is no single view of fundraising, but its combination of work on different forms of fundraising, areas of fundraising research, and policy debates for the future will make it a key text for fundraising students.' - Dr Gareth G Morgan, Course Leader - MSc Charity Resource Management, Sheffield Hallam University'This book offers contributions from a range of leading authors in the fundraising field. There is no single view of fundraising, but its combination of work on different forms of fundraising, areas of fundraising research, and policy debates for the future will make it a key text for fundraising students.' - Dr Gareth G Morgan, Course Leader - MSc Charity Resource Management, Sheffield Hallam UniversityTable of ContentsPart 1 1. Two Thousand Years of Disreputable History 2. Different Traditions of Philanthropy 3. Fundraising as Marketing: Half a Truth is Better than None Part 2 4. Know Your Donors 5. The Culture of Elite Philanthropy 6. Measuring and Managing Donor Value 7. Fundraising Campaigns Part 3 8. Getting to Grips with the Demographics of Giving 9. Corporate Sponsorship and Partnerships 10. What Makes Foundations Tick? 11. When is the Price too High? Gaining Funding from Institutional Sources Part 4 12. Benchmarking Fundraising Performance 13. Fundraising Regulation: For Whom and by Whom? 14. Formulating an Income Strategy to Fund the Mission 15. Images in Fundraising 16. Formulating an Income Strategy to Fund the Mission
£166.25
Taylor & Francis The Moral Leader
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£65.54
Taylor & Francis Facets of Corporate Identity Communication and Reputation
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£171.00
Taylor & Francis Facets of Corporate Identity Communication and Reputation
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£52.24
Taylor & Francis International Business and Global Climate Change
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Taylor & Francis Ltd Managing and Marketing Radical Innovations Marketing New Technology Routledge Studies in Innovation Organizations and Technology
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Taylor & Francis Ltd Crosscultural Marketing Theory Practice and Relevance
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Taylor & Francis Marketing the Sports Organisation Building Networks and Relationships
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Taylor & Francis Strategic Marketing An Introduction
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£171.00
Taylor & Francis Strategic Marketing An Introduction
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Taylor & Francis Interpreting Consumer Choice
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£142.50
Taylor & Francis Agricultural Marketing Structural Models for Price Analysis Routledge Textbooks in Environmental and Agricultural Economics
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£171.00
Taylor & Francis Agricultural Marketing Structural Models for Price Analysis Routledge Textbooks in Environmental and Agricultural Economics
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Taylor & Francis The Coming of Age of Information Technologies and the Path of Transformational Growth
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£142.50
Taylor & Francis Boomer Marketing
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Taylor & Francis Boomer Marketing
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Taylor & Francis Global Political Marketing
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Taylor & Francis Ltd Global Sport Marketing
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Taylor & Francis Marketing Management in Asia.
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Taylor & Francis Digital Virtual Consumption
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Taylor & Francis Sport Brands
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Taylor & Francis Ltd Events Marketing Management
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Taylor & Francis Events Marketing Management
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Taylor & Francis Leveraging Brands in Sport Business
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Taylor & Francis Leveraging Brands in Sport Business
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Taylor & Francis Marketing Discourse
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£14.99