Sales and marketing Books
Taylor & Francis Effective Talent Management
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£32.99
Taylor & Francis Ltd Integrating Gender Equality into Business and Management Education
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Taylor & Francis Practical Wisdom in Management
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Taylor & Francis Corporate Social Responsibility and Trade Unions
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Taylor & Francis Ltd National Brands and Global Markets
Book SynopsisBetween Brexit, efforts to âMake America great againâ, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on âMade inâ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of âMade inâ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times âMade inâ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in âMade inâ campaigns â commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of âMade inâ from a marketing perspective. This is followed by country-specific discussions of âMade inâ with case studies including countries in Western Europe, the US, Japan, and the antipodes.This book will be of significant interest to students and scholars of economic history, business history, and marketing.Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.Trade Review"This anthology provides new insights in the history of ‘Made in’, proposing different angles of observation and a mix of case studies based on diversified sources, engaging the interest of students and scholars in the fields of business and economic history, marketing and management. The book proves the relevance and significance of historical approach to ‘Made in’ as well as the extreme fluidity of this concept, encouraging business historians to broaden and deepen research on the country of origin beyond manufacturing and country-specific settings, and towards other sectors, such as services, and regional or transnational contexts."Valeria Pinchera, Business HistoryTable of Contents1. Conceptualising ‘Made in’ as a historical phenomenon 2. Marketing perspectives on country of origin 3. Making Ireland: The Made in Ireland trademark and the delineation of national identity 4. A genealogy of Made in Austria: Economic nationhood and imperial pretension 5. The long life of ‘Swedish quality’: promoting exports and keeping Swedes competitive, c. 1900-1990s 6. Made in Italy: A history of storytelling 7. Made in France and Made in Paris: Luxury branding in the longue durée 8. It’s Made in the USA, but it can’t be branded ‘Made in the USA’ 9. Spanish fashion without the country-of-origin effect 10. From the 'yellow peril' to ‘Cool Japan’: Country’s image and global competitiveness of the Japanese manufacturing industry since the Meiji Period 11. Crisis and continuity: The promotion of Made in New Zealand in the export and domestic markets 12. Made in Australia: Supporting primary products and import substitution 13. ‘Made in Britain’ or Made in Britain?
£118.75
Taylor & Francis Ltd Purpose Delivered Bigger Benefits for Society and Bigger Profits for Business A CEOs Experience
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£128.25
Taylor & Francis Ltd Corporate Heritage Marketing Using the Past as a Strategic Asset Routledge Studies in Marketing
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£128.25
Taylor & Francis Ltd Business Model Innovation
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£37.99
Taylor & Francis Corporate Strategy and Sustainability
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£128.25
Taylor & Francis Ltd Contemporary Issues and Prospects in Business Development in Africa
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£39.99
Taylor & Francis Ltd MacroSocial Marketing Insights
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£39.99
Taylor & Francis Mapping Motivation for Leadership
Book SynopsisMapping Motivation for Leadership, co-written with Jane Thomas, is the fourth of a series of seven books that are all linked to the authorâs Motivational Map toolkit. Each book builds on a different aspect of personal, team and organisational development.This is a practical guide to leadership in the 21st century and builds on the â4+1â model outlined in the author's original book Mapping Motivation: Unlocking the Key to Employee Energy and Engagement. There is an increasing body of evidence, that the single most important aspect of being a leader relates to managing emotions effectively, and this management goes way beyond simply âunderstandingâ emotional intelligence; it is in fact a practice and one that is intimately connected with personal development and growth, and with energy. Energy, as Mapping Motivation made clear, is synonymous with motivation. The effective leaders of tomorrow will be those who understand their motivators, who reguTrade Review"James Sale provides a compelling narrative using the language of motivation to truly help people understand themselves and build better, more transparent, organisations going forward." — Tony Henderson, Account Director, Operator Channels at Microsoft Limited"Mapping Motivation for Leadership is deeply wise guidance for leaders at all levels and activities. Included are immediately useful tools and practical pathways for growth. With exceptional clarity, James Sale and Jane Thomas laser in on the particular motivations of leaders and those they work with. He aims to create people-centered collaboration, which leads to innovation and self-awareness. A terrific book, highly recommended." — Michael J. Goldberg, author of The 9 Ways of Working and Travels with OdysseusTable of ContentsSeries Editor Introduction Preface Introduction to Motivational Maps Summary of Motivational Maps Chapter 1. Unpacking the ‘4+1’ Model of Leadership Chapter 2. Developing your Self (the ‘+1’) as Leader Chapter 3. Leadership 360° Motivational Feedback Chapter 4. Leaders Thinking and Planning Chapter 5. Leaders Doing Chapter 6. Leaders Team Building Chapter 7. What Leadership Isn’t: A 360° Maps Case Study Chapter 8. Leading to Motivate Employees Conclusion Resources Section Index
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Taylor & Francis Ltd A Practical Guide to Managing Tourist Experiences
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Taylor & Francis Ltd Strategic Luxury Management
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£128.25
Taylor & Francis Ltd Absolute Essentials of Digital Marketing Absolute Essentials of Business and Economics
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Taylor & Francis Sustainability Assessments Insights from Multinational Enterprises Operating in the Philippines Routledge Advances in Management and Business Studies
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Taylor & Francis The Routledge Companion to Philanthropy
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£43.69
Taylor & Francis Global Strategies in Retailing
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£39.99
Taylor & Francis Consumer Vulnerability
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£39.99
Taylor & Francis Challenging Corporate Social Responsibility
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£39.99
Taylor & Francis Retail and the Artifice of Social Change
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Taylor & Francis The Practice of the Meal
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Taylor & Francis Digitalizing Consumption
Book SynopsisContemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social mediaâs impact on ethical consumption.Trade ReviewBy following traces, practices and ‘devicification’, the chapters of this edited collection take us through the profound transformations that characterise contemporary digital consumption. Digital consumers are now not more or less than their devices. Consumers, devices, data, infrastructures and algorithms form composites with consequence. Daniel Neyland, Professor of Sociology, Goldsmiths, UK. This is a terrific collection that takes the dynamic, material processes of digitalization, rather than ‘the digital’ as its departure point. As a result, the authors are able to expose the rhythms, traces and consequences of digitalization on consumption, and on social life more broadly. It should be required reading for anyone who wants to move beyond the hype to understand how digitalization is working through infrastructures that artfully combine the enterprises of consumers and professionals to monitor and frame consumption. Liz McFall, Senior Lecturer in Sociology at the Open University, UK. The digitalization of consumption is an important field of research that, so far, has not been adequately explored. This book makes a much need contribution by combining in-depth empirical analysis with new theoretical insights. I think it is a must-read for anyone with an interest in this field. Adam Arvidsson, Associate Professor of Sociology, University of Milan, Italy. Table of ContentsTABLE OF CONTENTS Digitalizing consumption: Introduction. Franck Cochoy, Université Toulouse Jean Jaurès, France, Johan Hagberg, University of Gothenburg, Sweden, Magdalena Petersson McIntyre, University of Gothenburg, Sweden, Niklas Sörum, University of Gothenburg, Sweden. Big Data challenge for social sciences and market research: From society and opinion to replications. Dominique Boullier, Sciences Po, France. Towards a rhythm-sensitive data economy. Mika Pantzar and Minna Lammi, National Consumer Research Centre, Finland. Serendipitous effects in digitalized markets: The case of the DataCrawler recommendation agent. Jean-Sébastien Vayre, Université Toulouse Jean Jaurès, France; Lucie Larnaudie, Centre Universitaire Jean-François Champollion, France and Aude Dufresne, Université de Montréal, Canada. Extending the mind: Digital devices and the transformation of consumer practices. Rebecca Jenkins, Bournemouth University, United Kingdom & Janice Denegri-Knott, Bournemouth University, United Kingdom. Promoting ethical consumption: The construction of smartphone apps as ‘ethical’ choice prescribers. Lena Hansson, University of Gothenburg, Sweden. Tracing the sex of big data (or configuring digital consumers). Magdalena Petersson McIntyre, University of Gothenburg, Sweden. "Write something": The shaping of ethical consumption on Facebook. Niklas Sörum, University of Gothenburg, Sweden and Christian Fuentes, University of Gothenburg, Sweden. Digitalized music: Entangling consumption practices. Johan Hagberg, University of Gothenburg, Sweden and Hans Kjellberg, Stockholm School of Economics, Sweden. Marketing and cyberspace: William Gibson’s vi
£41.99
Taylor & Francis Ltd Whats Your Business Corporate Design Strategy Concepts and Processes
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Taylor & Francis Dismantling Diversity Management
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Taylor & Francis Ltd The Social Domain in CSR and Sustainability A Critical Study of Social Responsibility among Governments Local Communities and Corporations
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£39.99
Taylor & Francis Organisations and Humanisation
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£39.99
Taylor & Francis Consumer Vulnerability
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£41.99
Taylor & Francis Social Aspects of Asian Economic Growth
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£27.99
Taylor & Francis Ltd Leading With Awareness
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Taylor & Francis Corruption in Sport
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Taylor & Francis The Global Football Industry
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Taylor & Francis Ltd A Practical Guide to Managing Tourist Experiences
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£128.25
Taylor & Francis Ltd Leading With Awareness
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£137.75
Taylor & Francis Ltd Financialization Financial Literacy and Social Education
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Taylor & Francis Strategic Sport Communication
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Taylor & Francis Ltd Organizing Corporeal Ethics
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Taylor & Francis Green Crimes and Dirty Money
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Taylor & Francis Experiential Marketing
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£147.25
Taylor & Francis Experiential Marketing
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Taylor & Francis Ltd Intercultural Marketing Theory and Practice
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Taylor & Francis Strategic Sport Communication
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Taylor & Francis A Handbook of Dispute Resolution
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£175.75
Taylor & Francis Ltd Corporate Vision and Rapid Technological Change
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Taylor & Francis Ethics and Economic Affairs
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Taylor & Francis Ltd Romancing the Market Routledge Interpretive Marketing Research
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Taylor & Francis Consumer Value A Framework for Analysis and Research Interpretive Market Research S
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Taylor & Francis Ltd Marketing
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