Sales and marketing Books
Taylor & Francis Ltd Islamic Marketing and Branding
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£39.99
Taylor & Francis Microfinance and Financial Inclusion
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£39.99
Taylor & Francis Ltd The Promise of Social Marketing A Powerful Tool for Changing the World for Good
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£39.99
Taylor & Francis Ltd Where is Creativity A MultiDisciplinary Approach
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£32.99
Taylor & Francis Sustainability and Management
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£32.99
Taylor & Francis The Value Trail
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£32.99
Taylor & Francis Strategic Communication Corporatism and Eternal Crisis
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£21.99
Taylor & Francis Critical Human Resource Management People Management Across the Global South and North Routledge Studies in Human Resource Development
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£128.25
Taylor & Francis Ltd Critical Human Resource Management
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£37.99
Taylor & Francis Ltd Whistleblowing Communication and Consequences
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£39.99
Taylor & Francis Ltd Sport and the Pandemic
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£39.99
Taylor & Francis Ltd Covid19 and International Business
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£47.49
Taylor & Francis Ltd Humanistic Management and Sustainable Tourism
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£128.25
Taylor & Francis Ltd Stadia Naming Rights in Sport
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£47.49
Taylor & Francis Ltd Recommender Systems
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£94.99
Taylor & Francis Ltd The Routledge Handbook of Waste Resources and the Circular Economy
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£41.79
Taylor & Francis Ltd Stakeholder Involvement in Social Marketing
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£39.99
Taylor & Francis Guanxi in Contemporary Chinese Business The Persistent Power of Social Networking
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£128.25
Taylor & Francis Ltd Guanxi in Contemporary Chinese Business
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£39.99
Taylor & Francis Ltd Business Ethics and Sustainability
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£128.25
Taylor & Francis Ltd Information Asymmetry in Online Advertising
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£128.25
Taylor & Francis Digitalized Markets
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£128.25
Taylor & Francis Ltd Digitalized Markets
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£39.99
Taylor & Francis Country of Origin Effect
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£39.99
Taylor & Francis Strategic Corporate Social Responsibility in Malaysia
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£39.99
Taylor & Francis Disability and Shopping
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£37.04
Taylor & Francis Celebrity Fans and Their Consumer Behaviour Autoethnographic Insights into the Life of a Fan Routledge Interpretive Marketing Research
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£39.99
Taylor & Francis Ltd Information Asymmetry in Online Advertising
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£39.99
Taylor & Francis Ltd The Neurodivergent Job Candidate
Book SynopsisThis book provides guidance on recruiting, interviewing, and onboarding practices that will allow employers to successfully hire neurodivergent professionals into inclusive, competitive employment. Today, 35% of 18-year-olds with an autism spectrum diagnosis attend college, yet they have a 7585% under-employment and unemployment rate after graduation. While organizations are looking to expand their diversity and inclusion hiring efforts to include neurodivergent professionals, current recruiting and interviewing practices in general are not well-suited to this. With over one-third of the US population identifying as neurodivergent, employers need to address how to attract this talent pool to take advantage of a meaningful segment of the workforce. Readers of this book will gain an understanding of how to guide their organizations through the creation of recruiting, interviewing, and onboarding processes tailored to neurodivergent professionals in any field.Written by aTrade Review"Marcia Scheiner has done it again with a second resource that will prove to be a value add for companies seeking to employ individuals on the Autism Spectrum, in addition to providing clear and direct examples for individuals that are seeking employment. Ms. Scheiner’s overview of how to apply this resource is extremely helpful. Her ability to provide history, application, and foundational principles as a starting point is straightforward and effective. The strategic use of statistics, tables, and flowcharts is helpful as they allow the reader to visualize steps and processes. I see this book being used heavily with a dual focus that benefits employers and potential employees."– Jamell G. Mitchell, EY NCoE Global Community Engagement/Ecosystem Leader"As organizations become increasingly conscious of the imperative of more neurodiversity-inclusive practices, staff in key roles require support and resources to recognize and address potential pitfalls. Marcia Scheiner’s latest book – following the successful blueprint of her first – is packed with information and tips while also being neatly structured and highly navigable. The practices she highlights will help individual recruiters and their organizations conduct hiring that is more intentional, more inclusive, and ultimately more successful."– Ed Thompson, Founder & CEO, Uptimize"What a wonderfully practical and helpful book for employers on why and how to hire autistic people; and for autistic people on how to improve your chances of getting a job. Clearly written and accessible, Marcia Scheiner makes the case for why all employers should embrace neurodiversity."– Professor Simon Baron-Cohen, Cambridge University"Marcia Scheiner’s The Neurodivergent Job Candidate: Recruiting Autistic Professionals is a book long overdue. As we emerge from a post-COVID world, smart businesses will look to diversify their employment efforts to include neurodivergent people. I know from my prior position as CEO of Specialisterne USA, best intentions and publicized desire to hire neurodiverse people do not reach far enough to make an impact. Current recruitment processes screen out potential neurodivergent applicants, resulting in an erroneous belief that there are not enough neurodiverse candidates with the required skills. The Neurodivergent Job Candidate is a must-read to fill in the gaps in common recruitment efforts, allowing companies to screen in this exceptional talent."– Tara Cunningham, Founder, Beyond-ImpactTable of ContentsAcknowledgements; Introduction; How to Use This Book; PART 1: UNDERSTANDING THE ESSENTIALS; Chapter 1 - What Should I Know to Get Started?; The Myth of the "Normal" Brain; Neurodiversity 101; The Language of Neurodiversity; The Language of Autism; Disclosure; Chapter 2 - Why Hire Autistic Professionals?; Business Benefits; Economic Benefits; Societal Benefits; Chapter 3 - Are Neurodiversity Hiring Programs Necessary?; The History of Neurodiversity Hiring Programs; Hiring Approaches; Where Do You Find Autistic Talent?; Launching your own program; Chapter 4 - The Autistic Jobseeker: Not Your Typical Candidate; The Unwritten Rules of the "Hidden Curriculum"; Theory of Mind; Sensory Sensitivities; Anxiety; Chapter 5 - Differences in Autistic Thinking; Disorder, Disability or Difference?; Seeing the "Big Picture"; Reasoning and Decision-Making; Executive Functioning; The Importance of Previewing; PART 2: RECRUITING AUTISTIC TALENT; Chapter 6 - Screening Techniques for the Atypical Resume; Job Fit; The Myth of the Computer Geek; The Atypical Resume; Work History; Chapter 7 - Does Your Company Embrace Neurodiversity?; Appeal to the Broader Autism Community; Become an Employer of Choice; Avoid Job Description Jargon; Simplify the Application Maze; Chapter 8 - Sourcing Autistic Jobseekers; Campus Recruiting; Effective Use of the Internet; Sourcing Partners; The Autism Community; PART 3: INTERVIEWING; Chapter 9 - The Autism Factor in Interviews; The Importance of Appearance; Ways of Speaking; Turn Down the Volume; Chapter 10 - Interview Alternatives; Non-traditional Formats; Interview Practice Modifications; A Word about Virtual Interviewing; The Interview Process: A Different Perspective; Chapter 11 - What Are You Evaluating? Mindset Versus Skillset; Mindset; Mindset of the Autistic Candidate; Interview Questions; Artificial Intelligence; PART 4: THE FIRST 100 DAYS; Chapter 12 - Getting the Candidate to "Yes"; Making the Offer; Drug Testing; Reference Checking; Relocation Assistance; Chapter 13 - Onboarding New Hires; Onboarding vs. Orientation; Orientation; Onboarding; Chapter 14 - Preparing Your Organization for Success; The Supportive Workplace; Education and Training; Manager Support; Office Environment; Social Distractions and Demands; Chapter 15 - Performance Issues; The Role of the Hidden Curriculum; The Role of Executive Functioning; The Role of Anxiety; Epilogue; APPENDIX; Example 7.1 - Job Description; Example 7.2 - Job Description; Example 7.3 - Job Description (Before); Example 7.4 - Job Description (After); Example 11.1 - Rephrased Interview Questions; Example 13.1 – Mentor/Mentee Guidelines; GLOSSARY; REFERENCES
£29.99
Taylor & Francis Ltd The Neurodivergent Job Candidate
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£128.25
Taylor & Francis Ltd Learning to Lead Together An Ecological and Community Approach
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£128.25
Taylor & Francis Innovation and New Product Planning
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£45.59
Taylor & Francis Ltd Creating Brand Cool Brand Distinction in the Online Marketplace
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£128.25
Taylor & Francis Ltd The Routledge Handbook of Accounting Ethics
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£43.99
Taylor & Francis Ltd Online Place Branding
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£39.99
Taylor & Francis Private Policing of Economic Crime
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£109.25
Taylor & Francis Ltd Leadership Gender and Ethics
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£45.59
Taylor & Francis The Routledge Companion to Corporate Social Responsibility
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£204.25
Taylor & Francis Ltd Corporate Social Responsibility and Governance
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£128.25
Taylor & Francis Ltd Restoring Tourism Destinations in Crisis A strategic marketing approach
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£123.50
Taylor & Francis Ltd Work as a Calling
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£128.25
Taylor & Francis Food and Experiential Marketing
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£41.99
Taylor & Francis Ltd City Branding and Promotion
Book SynopsisThis book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of TomaszÃw Mazowiecki in Poland.This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and studentTrade Review'Waldemar Cudny's book provides a much-needed understanding of strategies used by various stakeholders to increase production and consumption, build revenues, and provide new opportunities for transactions in cities. In urban geography, we study commodification of housing, patterns of land use, growth and decline. This book adds the need to expand our content in urban geography and urban studies instruction and research to include the processes and outcomes of the commodification of a place or a region as a whole through branding and marketing. The book provides a theoretical analysis of city branding strategies supplemented by a practical case study.'— Professor Sharmistha Bagchi-Sen, Department of Geography, University at Buffalo, USA. 'City branding and promotion – the strategic approach bridges the gap between theory and practice in the field of urban management and marketing. It presents a useful a state of the art review of current knowledge and challenges reductionists approaches in the field. The case study presented allows readers to engage with a real life example. This book will remain a valuable resource for both academics and practitioners for a long time.' — Dr Roberta Comunian, King's College London, UKTable of Contents1. Introduction 2. Setting the agenda 3. Defining the current situation: developing the analytical part of the strategy 4. Creating the strategic part and strategy implementation 5. City branding and promotion strategy for Tomaszów Mazowiecki (Poland) 6. Summary
£41.99
Taylor & Francis Ltd Ethnic Marketing
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£39.99
Taylor & Francis Indigenous and Ethnic Empowerment
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£39.99
Taylor & Francis Ltd Medical Professionals Conflicts and Quandaries in Medical Practice
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£39.99
Taylor & Francis Green Events and Green Tourism
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£39.99
Taylor & Francis Wellbeing for Sustainability in the Global Workplace Human Centered Management
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£39.99