Sales and marketing Books
Taylor & Francis Ltd Handbook of Tourist Behavior
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Taylor & Francis Building Brands in Asia
Book SynopsisIn a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, attention shifts to Asian company brands, where the focus on branding has been relatively muted until now.Through a variety of sector and country contexts from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and Trade ReviewBuilding Brands in Asia, is a timely and greatly welcomed addition to the branding oeuvre. The growing branding savoir-faire of Asian consumers demands greater sophistication in the management of Asian corporate, services and product brands. As such, Tim G. Andrews and Wilson Chew's book will be very much welcomed by brand managers in Asia and, more generally, will be of interest to brand managers and scholars alike. Professor John M.T. Balmer, Professor of Corporate Brand/Identity Management, Bradford University School of Management, UK.Asia is sure to become the biggest economic engine of the world. But Asia is not one market and it is not homogeneous, so it is difficult for Asian and Western companies to build strong and cohesive brands there. This book offers insights into what companies can do to ensure that the brand thrives across different geographic markets and cultures in Asia. Jacky Tai, Director (Strategy) I Entrepreneurial and Private Clients Group, PwC This is an interesting book. Firstly, the objective, made clear in the very first sentence: "This book seeks to shed new light on how brands are built in Asia through the eyes of those managing, enacting and consuming them". The focus is clear and we are offered case studies of local adaptations made by multinational corporations as well as case studies of local Asian brand management. Importantly, the authors are insiders and while the concept of brand building may not have changed significantly over the years, the means by which it may be achieved, certainly has, and, in Chapters Two to Four, the authors discuss the use of interactive digital media. Overall, this book makes a worthwhile contribution on a number of levels.Stanley J. Paliwoda, Emeritus Professor of Marketing, University of Strathclyde, Scotland.Table of ContentsTable of ContentsChapter 1. IntroductionChapter 2 – Building Brands: Meaning, Value, Creation & ClothingChapter 3 – Developing the Brand: Focus, Consistency and AlignmentChapter 4 – Marketing the Brand: Image Extension & Cross-border Development Chapter 5 – Understanding Asia: From the Inside and OutChapter 6 – Brand Expressions I: Consumer ProductsChapter 7 – Brand Expressions II: Services
£43.99
Taylor & Francis The Pricing and Revenue Management of Services
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£43.99
Taylor & Francis Ltd Union Learning Representatives Challenges and
Book SynopsisTrade unions have historically been involved in education and training in the workplace. This activity has gained greater credence and importance in the United Kingdom, New Zealand and Denmark due to the recent emergence of union learning representatives (ULRs) and Educational Ambassadors, who are a new category of trained, accredited and unpaid lay representatives based in the workplace. Their key role is to give advice and guidance to colleagues in relation to professional development, learning and training opportunities available.These representatives work in partnership with other stakeholders, namely employers and education providers to ensure that individuals can attend educational and training courses that will help them from both a personal and work perspective. There are now 22,000 ULRs in the UK alone and they are playing a significant part in pushing the present Labour administrationâs drive to expand and improve lifelong learning to create a learning society that benefits individuals, organisations and ultimately the nation and its economy. They have rewritten the rules of the workplace by helping to replace distrust and adversarial relations with partnership working based on mutual respect and trust.This book was published as a special issue of the Journal of In-Service Education.Trade Review'A significant part of the book is descriptive and as such provides a good (if sometimes repetitive) introduction to the development of ULRs and union learning. The book also grapples with the main evaluative criteria for union learning initiatives from the perspective of a range of relevant stakeholders.' - Work, Employment and Society, 2012Table of Contents1. Introduction: Union Learning Representatives and the Professional Development Agenda Alex Alexandrou 2. Unions and Learning: An Historical Overview Bert Clough 3. The Evolving Role of Union Learning Representatives Sian Moore and Cilla Ross 4. Understanding the Role of Union Learning Representatives in Developing Distinctive Approaches to Union Learning Steve Shelley 5. Challenging the Orthodoxy: Union Learning Representatives as Organic Intellectuals Howard Stevenson 6. Learning Agreements and Socially Responsible Approaches to Professional and Human Resource Development in the United Kingdom Emma Wallis 7. Partnership Out of Conflict: The Emerging Relationship of Teacher Learning Representatives and Local Authority Continuing Professional Development Quality Improvement Officers in Scotland Alex Alexandrou and Jim O’Brien 8. In-service Learning in the Emergent Learning Representative Initiative in New Zealand Bill Lee and Catherine Cassell 9. The New Zealand Learning Representatives Project: An Assessment of the Pilot Years Donald Farr 10. Educational Ambassadors in the Danish Trade Union Movement Michael Keil
£128.25
Taylor & Francis Tourism and Social Marketing
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Taylor & Francis Tourism and Social Marketing
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£52.24
Taylor & Francis Ltd Retail Product Management Buying and merchandising
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£142.50
Taylor & Francis Retail Product Management Buying and merchandising
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Taylor & Francis Routledge Handbook of Political Marketing
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£209.00
Taylor & Francis The Marketisation of Higher Education and the Student as Consumer
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£114.00
Taylor & Francis Olympic Marketing
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Taylor & Francis Olympic Marketing
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Taylor & Francis The Routledge Handbook of Tourism Marketing
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£209.00
Taylor & Francis Business Ethics and the Austrian Tradition in Economics
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Taylor & Francis The Dynamics of Sustainable Innovation Journeys
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Taylor & Francis The Routledge Handbook of Responsible Investment
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Taylor & Francis Demand Driven Strategic Planning
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Taylor & Francis Sports Marketing
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Taylor & Francis Sports Marketing
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Taylor & Francis Political Marketing in the United States
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Taylor & Francis Political Marketing in the United States
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Taylor & Francis Twenty20 and the Future of Cricket
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Taylor & Francis Global Strategies in Retailing
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Taylor & Francis Business Government and Sustainable Development
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Taylor & Francis A Contemporary Look at Organizational Justice
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Taylor & Francis Social Decision Making
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Taylor & Francis Social Justice and the Experience of Emotion
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Taylor & Francis Marketing Database Analytics
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Taylor & Francis Marketing Database Analytics
Book SynopsisMarketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide studentsâ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providinTable of Contents1. The Informational Advantage 2. The Marketing Database Analytics Process Part I: Need Identification 3. Organizational Objectives and Informational Needs 4. Skills and Tools Part II: Knowledge Creation 5. Analytic Planning 6. Data Basics 7. Analytic File Creation 8. Exploratory Data Analyses 9. Segmentation 10. Behavioral Predictions 11. Action-attributable Incrementality 12. Database Scoring 13. From Findings to Knowledge Part III: Dissemination 14. Organizational Knowledge Sharing 15. In Closing
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Taylor & Francis Contemporary Perspectives on Corporate Marketing
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£137.75
Taylor & Francis Business Ethics
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£175.75
Taylor & Francis Business Ethics
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Taylor & Francis Positioning the Brand An InsideOut Approach
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Taylor & Francis Ltd Regulating Corporate Human Rights Violations Humanizing Business Routledge Research in Human Rights Law
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Taylor & Francis The Routledge Handbook of Hospitality Management
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£209.00
Taylor & Francis Leadership as Emotional Labour
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Taylor & Francis eMarketing
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Taylor & Francis eMarketing
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Taylor & Francis Corporate Social Responsibility
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Taylor & Francis Corporate Social Responsibility
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Taylor & Francis Fiduciary Law and Responsible Investing
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Taylor & Francis Ltd Addiction as Consumer Choice Exploring the Cognitive Dimension Routledge Studies in Marketing
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Taylor & Francis The Marketing Book
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£175.75
Taylor & Francis Marketing Book 7Th Edn
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Taylor & Francis Challenging Corporate Social Responsibility
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£142.50
Taylor & Francis Pilgrimage in the Marketplace
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Taylor & Francis Strategic Pricing for the Arts
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Taylor & Francis Strategic Pricing for the Arts
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