Sales and marketing Books
Urano Publishers Marketing del Permiso, El
Book Synopsis
£999.99
Ediciones Paraninfo, S.A La venta personal y la direccin de ventas la
Book Synopsis
£28.38
£25.38
Ediciones Granica, S.A. El Significado de La Marca: Como y por que ponemos sentido a productos y servicios
£28.26
Taylor & Francis Ltd Handbook of Hospitality Marketing Management Handbooks of Hospitality Management
a huge range and FREE tracked UK delivery on ALL orders.
£204.25
Taylor & Francis Managing Markets and Customers Revised Edition
a huge range and FREE tracked UK delivery on ALL orders.
£45.59
Taylor & Francis Reputation Management
a huge range and FREE tracked UK delivery on ALL orders.
£42.74
Taylor & Francis CIM Coursebook Assessing the Marketing Environment The Official Cim Coursebook
a huge range and FREE tracked UK delivery on ALL orders.
£39.99
Taylor & Francis CIM Coursebook Marketing Essentials The Official Cim Coursebook
a huge range and FREE tracked UK delivery on ALL orders.
£41.99
Taylor & Francis Ltd CIM Coursebook Marketing for Stakeholders
a huge range and FREE tracked UK delivery on ALL orders.
£37.99
Taylor & Francis Ltd Radios Niche Marketing Revolution FutureSell Broadcasting Cable S
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Ltd Selling Electronic Media
a huge range and FREE tracked UK delivery on ALL orders.
£75.99
Taylor & Francis Ltd Branding TV
a huge range and FREE tracked UK delivery on ALL orders.
£52.24
Taylor & Francis Online Place Branding The Case of Hong Kong Routledge Advances in Management and Business Studies
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Health Service Marketing Management in Africa
a huge range and FREE tracked UK delivery on ALL orders.
£65.54
Taylor & Francis Social Media and Interactive Communications
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
Taylor & Francis Cultivating a Digital Culture for Effective Patient Engagement
a huge range and FREE tracked UK delivery on ALL orders.
£47.49
Taylor & Francis Social and Environmental Issues in Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
Taylor & Francis Business Ethics in East Asia Examples in Historical Context
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
Taylor & Francis Gendering Theory in Marketing and Consumer Research
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
Taylor & Francis Marketing Performativity
a huge range and FREE tracked UK delivery on ALL orders.
£43.99
Taylor & Francis Sports Marketing
Book SynopsisSports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully reviTrade Review"Students, faculty and sport marketing professionals can all benefit from the organized strategic framework presented in Shank and Lyberger’s 6th edition. The framework, coupled with real world, relevant examples of sports marketing in action, presents a great introduction to the field."–Dr. Larry McCarthy, Associate Professor of Marketing, Seton Hall University, USA and President, Gaelic Athletic Association, Ireland. "The 6th edition provides excellent details of all aspects of sport marketing. In addition to presenting a strong theoretical base, it also incorporates practical examples from a wide array of sport industry segments. Each chapter utilizes sidebars and "from the field" discussions to maximize understanding."–Dr. Mark Nagel, Professor of Sport Management, University of South Carolina, USA."With their updated edition, Shank and Lyberger provide an understanding of sports marketing that applies across the industry's ecosystem. Readers can learn from the perspective of sport properties (team, leagues, events, etc.), media partners, corporate sponsors, brand and event agencies, cause-related partners, and sporting participants. Through these diverse perspectives, learners are better prepared for the various opportunities emerging in the field."–Dr. Joe Cobbs, Professor of Sport Business and Event Management, Northern Kentucky University, USA. "This book emphasizes the importance of developing a strategic approach to understanding sport consumers and the broader market context. In these pages, Shank and Lyberger have crafted a cutting-edge contribution to the field, one with techniques and frameworks that are time tested and actually work in the highly competitive business of sport."–Dr. Nancy Lough, Professor of Higher Education, University of Nevada Las Vegas and President, Sport Marketing Association, USA.Table of ContentsPart I: Contingency Framework for Strategic Sports Marketing, 1. Emergence of Sports Marketing, 2. Contingency Framework for Strategic Sports Marketing, Part II: Planning for Market Selection Decisions, 3. Research Tools for Understanding Sports Consumers, 4. Understanding Participants as Consumers, 5. Understanding Spectators as Consumers, 6. Segmentation, Targeting, and Positioning, Part III: Planning the Sports Marketing Mix, 7. Sports Product Concepts, 8. Managing Sports Products, 9. Promotion Concepts, 10. Promotion Mix Elements, 11. Sponsorship Programs, 12. Pricing Concepts and Strategies, Part IV: Implementing and Controlling the Strategic Sports Marketing Process, 13. Implementing and Controlling the Strategic Sports Marketing Process, Appendix A, Appendix B, Illustration Credits
£80.74
Taylor & Francis Ltd Changing the Game Sustainable Market Transformation Strategies to Understand and Tackle the Big and Complex Sustainability Challenges of Our Generation
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Strategic Corporate Social Responsibility in Malaysia
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Fundamentals of Airline Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Fundamentals of Airline Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£45.99
Taylor & Francis Ltd Giving Voice to Values in the Boardroom
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Cost and EU Public Procurement Law LifeCycle Costing for Sustainability Routledge Research in International Economic Law
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Household Demand for Consumer Goods in Developing Countries
a huge range and FREE tracked UK delivery on ALL orders.
£118.75
Taylor & Francis Ltd The Sustainability Grand Challenge A Wicked Learning Workbook
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Professionalism and Values in Law Practice Giving Voice to Values
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Leading with Integrity
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Leading with Integrity
a huge range and FREE tracked UK delivery on ALL orders.
£32.99
Taylor & Francis Country of Origin Effect
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Consumer Behaviour and the Arts
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Consumer Behaviour and the Arts
a huge range and FREE tracked UK delivery on ALL orders.
£45.99
Taylor & Francis Gender and Corporate Governance Routledge Focus on Accounting and Auditing
a huge range and FREE tracked UK delivery on ALL orders.
£47.49
Taylor & Francis Ethical Dilemmas in the Creative Cultural and Service Industries
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Learning Environment and Sustainable Development A History of Ideas
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Hybrid Governance Organisations and Society Value Creation Perspectives
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Global Water Ethics
a huge range and FREE tracked UK delivery on ALL orders.
£41.99
Taylor & Francis Society and Technology
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Collaborating for Climate Resilience
a huge range and FREE tracked UK delivery on ALL orders.
£29.99
Taylor & Francis Ltd Collaborating for Climate Resilience
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis The Sustainable Development Goals Industry Sector Approaches
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Ethics Training for Managers Best Practices and Techniques Giving Voice to Values
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Social Enterprise in China
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd Influencing Health
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
