Sales and marketing Books
Taylor & Francis How To Be Insightful
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£128.25
Taylor & Francis Corporate Social Responsibility and Sustainable Development Strategies Practices and Business Models
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£128.25
Taylor & Francis Corporate Social Responsibility and Sustainable Development Strategies Practices and Business Models
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£42.74
Taylor & Francis Financial Social Innovations
Book SynopsisThis book helps make sense of the emerging and established social innovations that have disrupted and are disrupting the world of finance.Written in an engaging style, this book offers a systematic study of social innovation in the financial services. It introduces the fundamental concepts of financial social innovations (FINSIs), places them in the context of the broader literature, and provides a new framework for understanding and organising these innovations. The book applies the framework to seven existing FINSIs to illustrate their important components and explore their benefits as well as the more negative or harmful aspects to society. These seven FINSIs are microfinance, peer-to-peer (P2P) lending, crowdfunding, mobile banking, impact investing, digital cryptocurrencies, and social impact bonds. The easy-to-follow framework will help to ground the readerâs understanding of FINSIs as the existing ones evolve and new ones are developed.This book is ideal for courses on social innovation, social entrepreneurship, and financial innovation in departments of business, economics, social sciences, and political science.
£47.49
Taylor & Francis Ltd Sustainable Work and the Environmental Crisis
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£128.25
Taylor & Francis Sport Branding Insights
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£47.49
Taylor & Francis Ltd Strategic Marketing of Higher Education in Africa Routledge Studies in Marketing
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£128.25
Taylor & Francis Ltd Accounting Ethics Education Teaching Virtues and Values Routledge Studies in Accounting
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£128.25
Taylor & Francis Ltd Small Actions Big Difference Leveraging Corporate Sustainability to Drive Business and Societal Value
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£128.25
Taylor & Francis Ltd Conflict Power and Organizational Change
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£47.49
Taylor & Francis Towards the Compassionate University From Golden Thread to Global Impact Routledge Studies in Management Organizations and Society
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£128.25
Taylor & Francis System Leadership for Sustainability
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£128.25
Taylor & Francis Ltd Contemporary Issues and Prospects in Business Development in Africa
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£128.25
Taylor & Francis The Aging Consumer
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£109.25
Taylor & Francis Food Advertising and Childhood Obesity
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£47.49
Taylor & Francis Ltd Unmasking Irresponsible Leadership
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£47.49
Taylor & Francis Ltd Advances in Social Media for Travel Tourism and Hospitality
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£39.99
Taylor & Francis Ltd Humanizing LIS Education and Practice Diversity by Design
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£128.25
Taylor & Francis Ltd Business Human Rights and Transitional Justice
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£128.25
Taylor & Francis Ltd Data Mining Mobile Devices
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£54.14
Taylor & Francis The Enlightened Shareholder Value Principle and Corporate Social Responsibility A theoretical and qualitative analysis Routledge Research in Corporate Law
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£128.25
Taylor & Francis Ltd Absolute Essentials of Business Ethics Absolute Essentials of Business and Economics
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£47.49
Taylor & Francis Ltd Circular Economy
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£128.25
Taylor & Francis Whistleblowing Communication and Consequences
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£128.25
Taylor & Francis Slavery and Liberation in Hotels Restaurants and Bars
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£142.50
Taylor & Francis Ltd Social Media Storms
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£37.99
Taylor & Francis Ltd Social Media Storms
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£128.25
Taylor & Francis Principles of Strategic Communication
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£77.15
Taylor & Francis Ltd Essentials of Consumer Behavior
Book SynopsisThis thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' nTrade Review"After years of preparation, pursuing a broadly interdisciplinary perspective, Stephens has created a carefully constructed and beautifully written treatise that covers the conventional decision-oriented information-processing approach to buyer choices and the traditional methods of data-driven research, but that also branches into such newer areas as ethnography and netnography, the impact of social media, and the special needs of vulnerable consumers – including the disabled, children, other marginalized groups, and even animals. Stephens provides plentiful real-world examples and an engaging style throughout, perhaps most of all when she delves into the world of pet ownership and tells tales of her own beloved Gounguroo." - Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University "One of the strengths of this textbook is the author’s use of vivid examples to clarify the nature of the concepts being introduced. Further, the examples do a good job of demonstrating the nature of their interface with society. This text provides an interesting and somewhat unique perspective of consumer behavior." - James W. Gentry, Emeritus Professor of Marketing, University of Nebraska-Lincoln "This consumer behavior book is a rare offering that goes beyond the stale structure that focuses on selling soap to include a more humanistic approach that recognizes the vagaries of everyday life. If you want your students to have a deeper understanding of our material environments, you should direct them to this wholistic understanding of the intersection of people and markets in a most profound way. Few, if any, other options provide a similar academic journey." - Ron Hill, Dean's Professor of Marketing and Public Policy, Kogod School of Business, Marketing Department Chair, Vice President of Publications, American Marketing Association "Debra Stephens has crafted an easy-to-read, comprehensive textbook on consumer behavior that brings key concepts to life through examples and cases. In particular, I appreciate the integration of vulnerability into the study of consumer behavior, as it facilitates a deeper understanding of the realities of today’s marketplace. Kudos to Debra for her outstanding work!" - Andrew S. Gallan, PhD, Assistant Professor, Department of Marketing, College of Business, Florida Atlantic University Table of ContentsPart 1: Fundamental Concepts in Consumer Behavior, 1. Introduction to Consumer Behavior, 2. Consumer Research Methods, 3. Why We Buy, 4. The Consumer’s Journey, Part 2: How Consumers Create Meaning, 5. Memory and Priming, 6. Sensory Perception in a Consumption Context, 7. Sociocultural and Interpersonal Influences on Consumer Behavior, Part 3: Consumer Welfare, 8. Marginalized Consumers, 9. Children and Adolescents as Consumers, 10. Nonhuman Animals as Special Possessions, Part 4: Shifts in Technology and Consumer Values, 11. The Rise of Collaborative Consumption and the Sharing Economy
£49.39
Taylor & Francis Ltd Essentials of Consumer Behavior
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£171.00
Taylor & Francis The Gender Pay Gap Understanding the Numbers
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£37.99
Taylor & Francis Organizational Heartbeats Engaging Employees in Sustainability by Leveraging Purpose and Curating Culture
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£128.25
Taylor & Francis Sport and Environmental Sustainability Research and Strategic Management Routledge Research in Sport Business and Management
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£128.25
Taylor & Francis Ltd The Gender Pay Gap Understanding the Numbers
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£128.25
Taylor & Francis Ltd Retail Geography
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£47.49
Taylor & Francis Ltd GDPR A Game of Snakes and Ladders How Small Businesses Can Win at the Compliance Game
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£28.99
Taylor & Francis Hospitality and Tourism Education in China
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£128.25
Taylor & Francis Ltd Integrated Marketing Communication
Book SynopsisNow in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connecTable of ContentsAuthor Foreword Preface 1. Artificial Intelligence: Another Digital Transformation for the Future of Marketing 2. Integrated Marketing Communication: Pathways for Brand Messages and Content 3. Marketing Research Methods: Collecting and Analyzing Input for Decision-Making 4. IMC Objectives and Budgets: Funding Methods and Allocating Financial Resources 5. Segmentation Strategies: Prioritizing Target Groups for Effective Brand Communication 6. Creativity Strategies and Advertising: The Storytelling Process, People, and Procedures 7. Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content 8. Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns 9. Sales Promotion Strategies: Motivating Shoppers to React and Respond to Special Offers 10. Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships 11. Brand Visibility Strategies: Displaying a Physical Presence and Using Personal Contact 12. B2B Communication Strategies: Retaining Customers and Discovering New Buyers Index
£58.89
Taylor & Francis Absolute Essentials of Strategic Marketing
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£47.49
Taylor & Francis Ltd Integrated Marketing Communication
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£209.00
Taylor & Francis The Courage to Lead through Values How Management by Values Supports Transformational Leadership Culture and Success
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£25.99
Taylor & Francis Ltd Digital Marketing Excellence
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£166.25
Taylor & Francis The Courage to Lead through Values How Management by Values Supports Transformational Leadership Culture and Success
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£128.25
Taylor & Francis Innovation and New Product Planning
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£166.25
Taylor & Francis Crosscultural Challenges in International Management Routledge Frontiers in the Development of International Business Management and Marketing
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£128.25
Taylor & Francis Ltd (Sales) Managing Global Strategy Developing an Effective Strategy in International Business
Book SynopsisThis concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:â Internal and external environmental analyses;â Cross-cultural communication;â Structural considerations;â Leadership and motivation;â Foreign market entry, mergers, alliances and acquisitions.Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.Trade Review"An accessible and efficient introduction to the fundamentals of global strategy for university students of all levels of study." — Dr. Joel Deichmann, Professor of Global Studies, Bentley University, USA."Johnson’s text provides a solid basis to understand and develop a global strategy…. He walks the reader through emergent and deliberate strategies in an array of cultural settings. On the build, borrow, or buy question, Johnson’s treatment is as thoughtful as any I have seen. Examples elucidate concepts and will surely stick in the minds of students. In addition to laying out a solid foundation, Johnson does not shy away from bringing in nuances and layering on necessary complexity." — Dr. Scott C. Ensign, Associate Professor of Policy, Dobson Professor of Innovation and Entrepreneurship, Lazaridis School of Business & Economics, Canada."In today’s interconnected world, even the smallest businesses have easy access to tools that allow them to operate globally, from online communication and data sharing tools to international financial instruments to crowdsourcing and marketplace platforms. What they often lack is a global strategy. Professor Johnson’s textbook provides an in-depth, yet easy-to-follow guide for the new generation of entrepreneurs and managers seeking to develop a strategy for global expansion, from market analysis to management of human resources." — Dr. Vasyl Taras, X-Culture Founder and Project Director, Associate Professor of Management, Bryan School of Business and Economics, University of North Carolina at Greensboro, USA."When I teach business strategy, I do it to develop in my students an international vision of possibilities and threats. This book explains what it means to strategize in the global context that they will be in. I value the approach of developing strategy, with its unplanned emergent aspects, rather than imagining it as something to be selected from several items on a shelf. The book pushes students to be practical and realistic. Examples from all types of firms—software, big box, not-for-profit etc.—is enriching…. The book is rich in tools for analysis of both internal and external factors. These are accompanied by suggestions in how to best employ them at all organization levels and contexts in a most compelling way. As someone who values top student evaluations, I see adopting this book as integral to my teaching strategy." — Dr. Charles Wankel, Professor of Management, Peter J. Tobin College of Business, St. John's University, USA."An accessible and efficient introduction to the fundamentals of global strategy for university students of all levels of study." — Dr. Joel Deichmann, Professor of Global Studies, Bentley University, USA."Johnson’s text provides a solid basis to understand and develop a global strategy…. He walks the reader through emergent and deliberate strategies in an array of cultural settings. On the build, borrow, or buy question, Johnson’s treatment is as thoughtful as any I have seen. Examples elucidate concepts and will surely stick in the minds of students. In addition to laying out a solid foundation, Johnson does not shy away from bringing in nuances and layering on necessary complexity." — Dr. Scott C. Ensign, Associate Professor of Policy, Dobson Professor of Innovation and Entrepreneurship, Lazaridis School of Business & Economics, Canada."In today’s interconnected world, even the smallest businesses have easy access to tools that allow them to operate globally, from online communication and data sharing tools to international financial instruments to crowdsourcing and marketplace platforms. What they often lack is a global strategy. Professor Johnson’s textbook provides an in-depth, yet easy-to-follow guide for the new generation of entrepreneurs and managers seeking to develop a strategy for global expansion, from market analysis to management of human resources." — Dr. Vasyl Taras, X-Culture Founder and Project Director, Associate Professor of Management, Bryan School of Business and Economics, University of North Carolina at Greensboro, USA."When I teach business strategy, I do it to develop in my students an international vision of possibilities and threats. This book explains what it means to strategize in the global context that they will be in. I value the approach of developing strategy, with its unplanned emergent aspects, rather than imagining it as something to be selected from several items on a shelf. The book pushes students to be practical and realistic. Examples from all types of firms—software, big box, not-for-profit etc.—is enriching…. The book is rich in tools for analysis of both internal and external factors. These are accompanied by suggestions in how to best employ them at all organization levels and contexts in a most compelling way. As someone who values top student evaluations, I see adopting this book as integral to my teaching strategy." — Dr. Charles Wankel, Professor of Management, Peter J. Tobin College of Business, St. John's University, USA.Table of ContentsPart 1: Setting the Context 1. Introduction to Strategy in a Global Context 2. Techniques for analyzing the External Environment 3. Techniques for analyzing the Internal Environment Part 2: Creating the Strategy 4. Strategic Formulation 5. Developing a Global Strategy Part 3: Implementation Issues for the Global Strategy 6. The Important Aspect of Culture 7. Cross-Cultural Communication 8. Managing Structure 9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context 10. Managing People in the Global Context 11. Managing Foreign Market Entry 12. Managing Alliances and Acquisitions
£39.99
Taylor & Francis Ltd The Routledge Companion to Marketing and Society
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£204.25
Taylor & Francis Ltd Women Consumption and Paradox
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£142.50
