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Book SynopsisThis book investigates the notion of silence as both an oppressing instrument and a powerful tool of resistance under the lenses and practices of cultural production.Taking a transdisciplinary and transcultural approach to the study of creative and cultural practices, the chapters ask how cultural production is dealing with surges of oppressive regimes, censorship, and fake news, and which cultural processes are implied in silencing as well in giving voice to, in erasing, and in producing small and grand narratives. The book reaches beyond dominant instrumental views of contemporary cultural practice to understand culture not only as an expedient to conduct social policy but also as a diagnostic tool and a vernacular space of giving voice to the many small narratives that make the world we live in.Offering an introduction to an underrepresented area of cultural studies, this truly interdisciplinary volume will be of interest to scholars of cultural studies, cultural hi

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Book SynopsisThis companion brings together scholars working at the intersection of media and class, with a focus on how understandings of class are changing in contemporary global media contexts. From the memes of and about working-class supporters of billionaire populists, to well-publicized and critiqued philanthropic efforts to bring communication technologies into developing country contexts, to the behind-the-scenes work of migrant tech workers, class is undergoing change both in and through media. Diverse and thoughtfully curated contributions unpack how media industries, digital technologies, everyday media practicesâand media studies itselfâfeed into and comment upon broader, interdisciplinary discussions. They cover a wide range of topics, such as economic inequality, workplace stratification, the sharing economy, democracy and journalism, globalization, and mobility/migration. Outward-looking, intersectional, and highly contemporary, The Routledge CompanTable of Contents Introduction: Media and Class in the Twenty-first Century. Erika Polson, Lynn Schofield Clark, and Radhika Gajjala Part I: Class and Mass Media Working-class Bodies in Advertising. Matthew P. McAllister and Litzy Galarz Class Hybridity and the Habitus Clivé on American Reality Television. June Deery Migrants Meet Reality Shows: The Class Representation of Non-Koreans in Reality Shows in Korea. Hun-Yul Lee Participation in Reality Television: Entertainment Mobilization in Dance Talent Shows. Annette Hill and Koko Kondo Love, Sex, Money: Gender and Economic Inequality in HIV Edutainment Programming in Kenya. Renée A. Botta Part II: Class in Interactive Digital and Mobile Media Horse Racing, Social Class, and the Spaces of Gambling. Holly Kruse “Keep it Classy”: Grindr, Facebook and Enclaves of Queer Privilege in India. Rohit K. Dasgupta YouTube-based Programming and Saudi Youth: Constructing a New Online Class and Monetizing Strategies. Omar Daoudi Mobile Technology and Class: Australian Family Households, Socioeconomic Status and Techno-literacy. Will Balmford and Larissa Hjorth Hanging Out at Home as a Lifestyle: YouTube Home Tour Vlogs in East Asia. Crystal Abidi Young People, Smartphones, and Invisible Illiteracies: Closing the Potentiality–Actuality Chasm in Mobile Media. Sun Sun Lim and Renae Sze Ming Lo Childhood, Media, and Class in South Asia. Shakuntala Banaji Part III: Labor in Digital/Media Contexts The Roots of Journalistic Perception: A Bourdieusian Approach to Media and Class. Sandra Vera-Zambrano and Matthew Powers The Aspirational Class “Mobility” of Digital Nomads. Erika Polson Technologies of Recognition: The Classificatory Function of Social Media in Mobile Careers. André Jansson The Gig Economy and Class (De)composition. Todd Wolfson Digital Hierarchies of Laboring Subjects. Kaitlyn Wauthier, Alyssa Fisher, and Radhika Gajjala Between “World Class Work” and “Proletarianized Labor”: Digital Labor Imaginaries in the Global South. Cheryll Ruth Soriano and Jason Vincent Cabañes Part IV: Media, Class, and Expressions of Citizenship Class Distinctions in Urban Broadband Initiatives. Germaine Halegoua “Second-class” Access: Homelessness and the Digital Materialization of Class. Justine Humphry Marginality and Social Class in Moroccan Youth Media. Mohamed El Marzouki Reconsidering Mobility: The Competing Logics of Information and Communication Technologies Across Class Differences in the Context of Denver’s Gentrification. Lynn Schofield Clark Class Interplay in Social Activism in Kenya. Job Mwaura Postscript The Vivid Particularities of Class and Media. David Morley

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Book SynopsisThe last decade has witnessed the rise of big data in game development as the increasing proliferation of Internet-enabled gaming devices has made it easier than ever before to collect large amounts of player-related data. At the same time, the emergence of new business models and the diversification of the player base have exposed a broader potential audience, which attaches great importance to being able to tailor game experiences to a wide range of preferences and skill levels. This, in turn, has led to a growing interest in data mining techniques, as they offer new opportunities for deriving actionable insights to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. By now, data mining and analytics have become vital components of game development. The amount of work being done in this area nowadays makes this an ideal time to put together a book on this subject.Data Analytics Applications in Gaming andTable of ContentsPart 1 – Introduction to game data mining. Part 2 – Data mining for games user research. Part 3 – Data mining for game technology.Part 4 – Visualization of large-scale game data.

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Book SynopsisThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics ProvidingTrade Review"With its accessible format, real-world examples, and logical and thorough presentation, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign development. The expanded content on digital marketing and media technologies provides a full, up-to-date understanding of the process."Lisa C. Troy, Texas A&M UniversityTable of Contents Account Planning History and Practice The Role That Account Planning Plays in a Campaign Brand Destination Planning Situation Analysis: ‘Understanding the Landscape’ Benchmarking Consumer Perceptions Understanding the Consumer Mindset Developing Insights The Role of Strategic Communication Defining the Audience Brand Positioning Brand Personality Brand Essence What is a Big Idea? Briefing the Team to Get a Great Campaign Account Planning and Integration International Advertising Measuring the Success of a Campaign Future Thoughts on Account Planning

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Book SynopsisThe creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.Managing Organizations in the Creative Economy is the first textbook of its kind, introducing organizational behaviour theories and applying them to the creative world. The text is underpinned by the latest research and theoretical insights into creative industries management and organizational behaviour, covering key topics such as structure, culture and the management of change and creativity as well as contemporary issues such as diversity, sustainability, managing stress, wellbeing and self-care, and remote working. The authors bring theory to life through practical examples and cases provided by industry experts, supported by specially created companion videos featuring managTrade Review'This second edition introduces students to the organizational life and behavior of cultural organizations. The authors have added new topical chapters and have reorganised others and in doing so have provided an updated and even more specialized text concerning organizational behavior in the creative and cultural industries. This book addresses the idiosyncrasies of these industries that are generated by the creative/aesthetic autonomy of the artist. The uniqueness of cultural organizations stems from their subordination to artistic creativities and the fact that such symbolic creativities are not bound to set rules. This means that effective leaders of such organizations are the ones who are able to manage an output or product that is extremely uncertain. This book is a "must read" for those who aspire to become such leaders.'Guy Morrow, University of Melbourne, Australia'I’ve long thought that Saintilan and Schreiber’s book couldn’t be surpassed. But it has been. The second edition is even better!'Stephen Brown, Ulster University Business School, Belfast'The second edition builds upon the substantial strengths of topic coverage and real world applications of the first edition to include opportunities and challenges posed by technology-based innovations in content creation and evolving forms of engagement with social media. Additionally, the new volume addresses evolving sensibilities of cultural sector stakeholders toward the environment, diversity and inclusion.'Robert DeFillippi, Sawyer Business School, Suffolk University'This 2nd edition helpfully updates the structures and methodologies currently in practice within the creative industries, taking into account the increased influence of social media and digitization. Two new chapters on diversity and mental health & wellbeing are included, both even more pertinent after the Covid 19 pandemic. As before each chapter begins with a summary of what the student will study for each topic, questions on the chapter and relevant case studies for analysis. Overall an informative reference book for any Creative Industries student wishing to understand how this sector operates with examples of operational and personnel issues it might encounter and how to overcome them.'Marius J Carboni, University of Surrey and Morley College, LondonTable of Contents1 What is Organizational Behaviour? 2 Change in Creative Organizations 3 Personality in Creative Organizations 4 Attitude & Motivation in Creative Organizations 5 Conflict & Negotiation in Creative Organizations 6 Stress, Wellbeing and Self Care in Creative Organizations 7 Decision-making in Creative Organizations 8 Power & Politics in Creative Organizations 9 Leadership in Creative Organizations 10 Teams in Creative Organizations 11 Diversity, Equity & Inclusion in Creative Organizations 12 Structure of Creative Organizations 13 Organizational Culture in Creative Organizations 14 Ethics in Creative Organizations and Conclusion

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Book SynopsisFocusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.This handy guide is divided into three parts: the first part, Watching Post-Television', offers television' as a shortcut to understanding today's platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, Methods with Method', introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, Methods in Action', offers a variety of recent case studies to show how these methodological principles work in practice.Drawing on different genrTrade Review"The Pocketbook of Audience Research is a page turner which will really help a lot of audience researchers. A fun, empowering, creative, and interesting binge pocketbook!"Sofie Van BauwelTable of ContentsPart I CROSS-MEDIA EVERYDAY MEANING-MAKING 1. INTRODUCTION. Audience research and the cross-media reality of post-television 2. USEFUL (KEY) THEORETICAL TERMS: Reconceptualizing audience research for deeply mediatized societies Part II METHODS WITH METHOD: A METHODIC OVERVIEW OF ENGAGING WITH AUDIENCES 3. AUDIENCE RESEARCH: Methods of Data Collection and Data Analysis Need One Another ❤ 4. ETHNOGRAPHY: Or: How to understand the Value of Presence with Mariam Yassein 5. AUDIENCE-LED ANALYSIS: Or: on how to be invited ‘in’ 6. VISUAL ANALYSIS. Or: How images and words ‘mean’ together 7. THEORIZATION: Or: How to get from data to theory Part III CASE STUDIES: METHODS IN ACTION 8. DISCOURSE ANALYSIS IN PRACTICE: Private Attraction, Public (Dis)Approval? Negotiating what to make of Netflix’s You 9. DATA ANALYSIS IN PRACTICE. Data-Scraping Meets the Regency Era: Bridgerton Commentary on YouTube with Clair Richards 10. COLLABORATIVE AUTOETHNOGRAPHY IN PRACTICE. “You knock on my door”: An Insider-Outsider View of Turkish Soap Operas and Fan Labour 11. MEDIA DISCOURSE ANALYSIS IN PRACTICE. Aren’t We Friends Anymore? Watching and Rewatching the Sitcom 12. ETHNOGRAPHY VERSUS FOCUS GROUP RESEARCH IN PRACTICE. Sports Talk: Watching, Feeling and Connecting 13. VISUAL ANALYSIS IN PRACTICE. Working through, laughing on: Pandemic politics, Cultural Citizenship and Action Heroes 14. THE LONG INTERVIEW IN PRACTICE: Looking back: Remembering favorite teen television shows with Erinn Rövekamp 15 Afterthought

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Book SynopsisThis essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the political economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management. This will be an ideal textbook for a variety of courses relating to media and communication, including Media Economics; Political Economy of Communication; Media, Culture, and Society; Critical Media and CommuTrade Review"With clarity and thoroughness, Christian Fuchs succeeds brilliantly in guiding students through the fields of media economics and the political economy of the media. Covering the widest range of theoretical perspectives and substantive areas, from advertising to media management, from cultural labor to the public sphere, this book is essential reading for anyone who cares about the state of contemporary media."Vincent Mosco, Emeritus Professor of Sociology, Queen’s University, Kingston, Ontario, CanadaTable of Contents1. Introduction Part I: Foundations 2. What is Political Economy? 3. What is Media Economics? 4. The Political Economy of Communication and the Media 5. The Critical Tradition in the Analysis of Media, Communication, Economy, and Society Part II: Applications 6. The Political Economy of Media Concentration 7. The Political Economy of Advertising 8. The Political Economy of Global Media 9. Media Work: The Political Economy of Cultural Labour in the Media Industry 10. The Political Economy of the Internet and Digital Media 11. The Political Economy of the Information Society and Digital Capitalism 12. The Political Economy of the Public Sphere and the Digital Public Sphere 13. The Political Economy of Public Service Media and the Public Service Internet 14. The Political Economy of Media Management

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Book SynopsisSince the emergence of social media in the journalistic landscape, the BBC has sought to produce reporting more connected to its audience while retaining its authority as a public broadcaster in crisis reporting. Using empirical analysis of crisis news production at the BBC, this book shows that the emergence of social media at the BBC and the need to manage this kind of material led to a new media logic in which tech-savvy journalists take on a new centrality in the newsroom. In this changed context, the politico-economic and socio-cultural logic have led to a more connected newsroom involving this new breed of journalists and BBC audience. This examination of news production events shows that in the midst of transformations in journalistic practices and norms, including newsgathering, sourcing, distribution and impartiality, the BBC has reasserted its authority as a public broadcaster. Click here for a short video about the Trade Review"Valerie Belair-Gagnon has provided a ground-breaking analysis of the impact of social media on the practice of journalism. Her book’s examination of the BBC offers a compelling look at how a global leader in journalism is adapting to the age of connected citizens." - John Pavlik, Rutgers University, USA"This book offers an important analysis of the practical and ethical issues for a global broadcaster embracing social media. It brings to life the opportunities and dilemmas for a traditional news organisation adapting to the open, collaborative digital age." - Richard Sambrook, Cardiff University (Former Director, BBC Global News)"Valerie Belair-Gagnon's work on the BBC offers the defining work on the world's premeire public broadcast institution as it attempts to reckon with the rise of user generated content. The text offers a fascinating detailing of the tensions between the institution's standards for accuracy and the new demands and perhaps uncertainty of verification for social media. Through intensive fieldwork, scholars and journalists alike should find an essential tale full of lessons from a formidable institution adapting to the social media age." - Nikki Usher, George Washington University, USA and author of Making News at The New York Times"While BBC News is a unique institution in its size and scope, Belair-Gagnon's account of the organization's adaptation to social media will be of interest not only to BBC watchers, media historians and researchers but also to journalists seeking to compare, understand and advance change in their own newsrooms. Overall it offers a well-informed analysis of how a famed journalistic powerhouse got to grips with a more open, networked and digital era, learning important lessons about itself and its audience along the way." - Rachel Nixon, former Senior Director of Digital Media for CBC News and Editor-in-chief of MSN News and Sports (US)Table of ContentsIntroduction 1. ‘Auntie’ Takes on Social Media 2. Tweet or be Sacked! 3. A New Order 4. New Structures, New Actors in the Newsrooms 5. The Connected Newsroom Conclusion: Global Crises, Local Responses

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Book SynopsisNewly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.Trade Review"Social Communication in Advertising has been THE central text in advertising studies for decades. This exciting updated edition applies its critical sensibilities and insights to new trends in advertising and promotion." -Matthew McAllister, Pennsylvania State University"A welcome, skillful update of what continues to be the best textbook about advertising in society. Revisions throughout this new edition reflect the most up-to-date scholarship. Two new chapters provide important, innovative ways of making sense of the digital-advertising revolution currently underway." -James F. Hamilton, University of Georgia"Social Communication in Advertising skillfully balances an appreciation of the history of advertising, with fresh new chapters that analyze the changing boundaries of advertising in the digital marketplace. The book is rich with examples, references key critical debates in the field and is a pleasure to read." -Natalie Coulter, York University"Updated to the digital expectations of the current era but steeped in the historical legacies of media and persuasion that got us here, this 4th edition of Social Communication in Advertising is an essential text for students and scholars to understand the contours of our thoroughly promotional culture. Rather than resting on easy distinctions between economic and cultural requirements, or functional and critical perspectives, Social Communication in Advertising shows us the complex institutional, professional and political dynamics of advertising throughout the twentieth and into the twenty-first centuries. Theoretically rich and conceptually sophisticated, the book is anchored by relevant and accessible examples, showing us how the "magic system" we call advertising has allowed us to create meanings about who we are and how we live. More than a business or a profession, and more than its media or its messages, advertising has been part of the fabric of everyday life for over a century. Leiss and his co-authors demonstrate how advertising has informed social values and lifestyles, national identities and global markets, political activism and data protection. Remarkably wide ranging and yet deftly organized, this engaging and exciting new edition is highly recommended for undergraduate and graduate students to gain a "big-picture" perspective on advertising." -Melissa Aronczyk, Rutgers University Table of ContentsIntroduction Part I: The Development of Modern Advertising2. From Traditional to Industrial Society3. Advertising in the Transition from Industrial to Consumer Society4. Advertising and the Development of Twentieth-Century Communications Media5. The Development of Agencies in the Bonding of Advertising and Media 6. The Structure of Advertisements7. Goods as Communicators and SatisfiersPart II: Advertising at the End of the Twentieth Century8. Ushering in the Era of Demassification9. Late-Modern Consumer Society10. The Mediated Marketplace11. Mobilizing the Culturati in the Fifth FramePart III: Advertising in The Twenty-First-Century Digital Age12. Internet, Social, and Mobile Mediated Marketplace13. Twenty-First-Century Promotional and Consumer Culture14. Issues in Social Policy

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Book SynopsisFuelled by a distrust of big media and the development of mobile technologies, the resulting convergence of journalism praxis (professional to alternative), workflows (analogue to multipoint digital) and platforms (PC to mobile), result in a 24-hour always-on content cycle. The information revolution is a paradigm shift in the way we develop and consume information, in particular the type we call news. While many see this cultural shift as ruinous, Burum sees it as an opportunity to utilize the converging information flow to create a galvanizing and common digital language across spheres of communication: community, education and mainstream media. Embracing the digital literacies researched in this book will create an information bridge with which to traverse journalism's commercial precarity, the marginalization of some communities, and the journalism school curricula. Trade Review"This book from one of the pioneers of mojo storytelling is an excellent introduction to the possibilities and potential of the smartphone through its intersection with journalism. Filled with personal experience, practical advice and theoretical reflection, Burum has produced an invaluable resource for teaching and research." -- Adrian Hadland, University of Stirling, UKTable of Contents1. Introduction 2. Story in the Age of Social Media: A Theoretical Perspective 3. Defining an Action Research Study and Methodologies 4. Convergence at Click Speed 5. Mojos Working in Communities 6. Supplementary Workshops in Education and Media 7. Training: A Common Cross-Spherical Pedagogical Bridge 8. Recording Video and Audio and Editing on a Smartphone 9. Conclusive Ways Forward

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Book SynopsisAround the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.Table of ContentsPart 1: Industries of Transmediality 1. Transmedia Film: From Embedded Engagement to Embodied Experience 2. Transmedia Documentary: Experience and Participative Approaches to Non-Fiction Transmedia 3. Transmedia Television: Flow, Glance, and the BBC 4. Transmedia Telenovelas: The Brazilian Experience 5. Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing 6. Transmedia Publishing: Three Complementary Cases 7. Transmedia Games: Aesthetics and Politics of Profitable Play 8. Transmedia Music: The Values of Music as a Transmedia Asset 9. Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events 10. Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation 11. Transmedia Social Platforms: Livestreaming and Transmedia Sports 12. Transmedia Celebrity: The Kardashian Kosmos—Between Family Brand and Individual Storylines 13. Transmedia Attractions: The Case of Warner Bros. Studio Tour—The Making of Harry Potter Part 2: Arts of Transmediality 14. Transmedia Storytelling: Character, Time, and World—The Case of Battlestar Galactica 15. Transmedia World-Building: History, Conception, and Construction 16. Transmedia Characters: Additionality and Cohesion in Transfictional Heroes 17. Transmedia Genres: Form, Content, and the Centrality of Memory 18. Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory 19. Transmedia Photography: Implicit Narrative from a Discrete Moment 20. Transmedia Indie: Creativity Outside Hollywood Part 3: Practices of Transmediality 21. Transmedia Adaptation: Revisiting the No-Adaptation Rule 22. Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story 23. Transmedia Production: Embracing Change 24. Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the Beast 25. Transmedia Franchising: Driving Factors, Storyworld Development, and Creative Process 26. Transmedia Distribution: From Vertical Integration to Digital Natives 27. Transmedia Branding and Marketing: Concepts and Practices Part 4: Cultures of Transmediality 28. Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence 29. Transmedia Heritage: Museums and Historic Sites as Present-Day Storytellers 30 Transmedia Fandom and Participation: The Nuances and Contours of Fannish Participation 31. Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation 32. Transmedia Politics: Star Wars and the Ideological Battlegrounds of Popular Franchises 33. Transmedia Charity: Constructing the Ethos of the BBC’s Red Nose Day Across Media 34. Transmedia Education: Changing the Learning Landscape 35. Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology 36. Transmedia for Social Change: Evolving Approaches to Activism and Representation 37. Transmedia Identities: From Fan Cultures to Liquid Lives 38. Transmedia Psychology: Creating Compelling and Immersive Experiences 39. Transmedia Religion: From Representations to Propaganda Strategy Part 5: Methodologies of Transmediality 40. A Narratological Approach to Transmedial Storyworlds and Transmedial Universes 41. An Ontological Approach to Transmedia Worlds 42. An Experience Approach to Transmedia Fictions 43. A Design Approach to Transmedia Projects 44. A Management Approach to Transmedia Enterprises 45. A Micro-Budget Approach to Transmedia in Small Nations 46. A Genettian Approach to Transmedia (Para)Textuality 47. A Semiotic Approach to Transmedia Storytelling 48. A Mythological Approach to Transmedia Storytelling 49. A Qualitative Network Approach to Transmedia Communication 50. A Metrics Model for Measuring Transmedia Engagement

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Book SynopsisWhat happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins' Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which culTrade Review"An urgent addition to accounts of globalization in the new millennium, Media Across Borders attends to key issues – digitalization, transnationalism and media convergence – to describe diverse practices of localization. Theoretically astute, the essays in this collection sparkle with insight and vigour."- Associate Professor Constantine Verevis, Monash University, Melbourne"Media Across Borders provides a hugely welcome addition to debates about the globalisation and localisation of contemporary audiovisual culture. Its engaging, articulate and highly perceptive essays provide a series of thought provoking and timely interventions into some of the key features of the increasingly digitalised audiovisual landscape of the twenty first century."- Professor Lucy Mazdon, University of Southampton"An interdisciplinary, innovative and unique volume. Interdisciplinary as it truly combines tools and methodologies from different areas to cast a close eye on today's production of, and market for, audiovisual entertainment. Innovative as it moves away from case study-based analyses and goes as far as to devote a whole section to outlining new, interdisciplinary research avenues. Unique as it draws together and combines concepts such as audiovisual translation and localization, which have too often, mistakenly, been kept apart. A highly recommended read." - Associate Professor of Translation, Elena Di Giovanni, University of Macerata, ItalyTable of ContentsIntroduction Andrea Esser, Miguel Á. Bernal-Merino and Iain Robert Smith Chapter 1: Defining ‘the local’ in localization or ‘Adapting for who?’ Andrea Esser Chapter 2: Transnational Holmes: Theorising the Global-Local Nexus through the Japanese anime Sherlock Hound (1984-) Iain Robert Smith Chapter 3: The Context of Localization: Children’s Television in Western Europe and the Arabic-speaking World Jeanette Steemers Chapter 4: Audiovisual Translation Trends: Growing Diversity, Choice And Enhanced Localization Frederic Chaume Chapter 5: Transformations of Montalbano through languages and media: Adapting and subtitling dialect in The Terracotta Dog Dionysios Kapsaskis and Irene Artegiani Chapter 6: Localizing Sesame Street: The Cultural Translation of the Muppets Aaron Calbreath-Frasieur Chapter 7: Television Formats in Africa: Cultural Considerations in Format Localization Martin Nkosi Ndlela Chapter 8: Exploring factors influencing the dubbing of TV series into Spanish: Key aspects for the analysis of dubbed dialogue Rocío Baños Chapter 9: Jerome Bruner and the Transcultural Adaptation of 1970s Hollywood Classics in Turkey Laurence Raw Chapter 10: Tracing Asian Franchises: Local and Transnational Reception of Hana Yori Dango Rayna Denison Chapter 11: Fiction TV Formats in Poland – Why Bother to Adapt? Sylwia Szostak Chapter 12: Analyzing Players’ Perceptions on the Translation of Video Games: Assessing the Tension Between the Local and the Global Concerning Language Use Alberto Fernández Costales Chapter 13: Glocalization and Co-Creation: Trends in International Game Production Miguel Á. Bernal-Merino

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Book SynopsisTeen TV explores the history of television's relationship to teens as a desired, but elusive audience, and the ways in which television has embraced youth subcultures, tracing the shifts in American and global televisual and teen media.Organized chronologically to cover each generation since the inception of the medium in the 1940s, the book examines a wide range of historical and contemporary programming: from the broadcast bottleneck, multi-channel era that included youth-targeted spaces like MTV, the WB, and the CW, to the rise of streaming platforms and global crossovers. It covers the thematic concerns and narrative structure of the coming-of-age story, and the prevalent genre formations of teen TV and milestones faced by teen characters. The book also includes interviews with creators and showrunners of hit network television teen series, including Degrassi's Linda Schuyler, and the costume designer that established a heightened turn in the significanTrade Review"Stefania Marghitu has written the book on the evolution of an often overlooked yet fiercely beloved TV genre, teen television. Teen TV provides a rich and insightful chronological history of the genre from Baby Boomer teen TV to the teen TV of Gen Z by mixing textual, cultural, and industrial analysis interspersed with illuminating interviews with key producers of the genre. A must read for everyone who’s watched TV as a teenager."Gry C Rustad, Senior Lecturer in Media Studies, University of Bergen, Norway "In Teen TV Stefania Marghitu anchors engaging and accessible genre analysis not to decades but rather to generations. By accentuating generational specificities, cross-generational conflicts, and demographic shifts, Marghitu invites us to consider how different youth cultures are cultivated and chased by the corporate television complex. Attentive to key creatives, series, and episodes, Teen TV crafts a sweeping and swift journey through a television genre that is always on the verge of stirring up a moral panic."Deborah L. Jaramillo, Associate Professor of Film and Television, Boston University, USA"Teen TV is not just about how teens were portrayed on U.S. shows, but also skilfully traces the changing roles, status, financial and cultural power of them over a 70-year period. A clear and interesting read with insightful interviews with TV professionals."Harvey G. Cohen, Senior Lecturer in Creative and Cultural Industries, King’s College London, UK"Marghitu combines nuanced analysis of shows, audiences, producers, marketing and programming trends, and shifting media ecologies with interviews with leading producers of teen television series. The resulting book is short but sweet — easy to read and teach but also rich in insight and deeply grounded in historical research."Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education, University of Southern California, USATable of ContentsIntroduction 1. Baby Boomer Teen TV 2. Gen X Teen TV 3. Millenial Teen TV 4. Gen Z Teen TV

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Book SynopsisFeaturing scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century.Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective.In thisTrade Review"[T]his book is uniformly excellent. It makes for a strong, solid guide that can be used as student readings as well as for scholarly work."Melissa Beattie, America University of Armenia, in Popular Culture Studies Journal Volume 9 Issue 2 2021Table of ContentsPart I. Objects and Ideas1. John Hartley: What is Television? –A Guide for Knowing Subjects2. Timothy Havens: What Was Television?: The Global and the Local3. Purnima Mankekar: Objectless Television4. Stuart Cunningham and David Craig: Global Social Media Entertainment5. Jorge A. González: Symbolic Ecologies: Between Technologies, Screens and Society6. Lothar Mikos: Transnational Television Culture7. Toby Miller: Future Perfect TV –And TV StudiesPart II. Audiences8. Shanti Kumar: The Affective Audience: Beyond the Active vs. Passive Audience Theory Debate in Television Studies9. Jonathan Corpus Ong and Ranjana Das: Two Concepts from Television Audience Research in Times of Datafication and Disinformation: Looking Back to Look Forward10. Jerome Bourdon and Cécile Méadel: Globalizing the Peoplemetered Audience11. Jeanette Steemers and Anna Potter: Transforming Markets for Children’s Television Industries12. Andy Ruddock: Understanding Audiences: Television Publics as "Cultural Indicators"13. Esther Milne and Aneta Podkalicka: Grand Designs and The Block: Audience Engagement and Modes of Consumption Through Lifestyle Reality TV in Australia14. Annette Hill: Engaging with Reality TelevisionPart III. Information, Programs and Spectacle15. Esther Hamburger: Transnational Mediation, Telenovela and Series16. Susan Turnbull and Marion McCutcheon: Outback Noir and Megashifts in the Global TV Crime Landscape17. David Rowe: Global Sport Television: Seamless Flows and Sticking Points18. Asha Nadkarni: Neoliberal Multiculturalism, Outsourced 19. Ousmane K. Power-Greene: Roots: Here and There, Then and Now20. Ayanna Dozier: The Music Video’s Counter-Poetics of Rhythm: Black Cultural Production in Lemonade21. Ergin Bulut and Nurçin İleri: Screening Right-Wing Populism in “New Turkey”: Neo-Ottomanism, Historical Dramas and the Case of Payitaht Abdulhamid22. Pawan Singh: Transnational Screen Navigations: Priyanka Chopra’s Televisual Mobility in Hollywood23. Douglas Kellner: Media Spectacle and Donald Trump’s American Horror ShowPart IV. Cultures and Communities 24. Graeme Turner: TV Citizenship25. Alexander Dhoest: Televisual Identities: The Case of Flemish TV Drama26. Ana-Christina Ramón and Darnell Hunt: The Future is Now: Evolving Technology, Shifting Demographics, and Diverse TV Content27. Frederic Chaume: Localizing Media Contents: Technological Shifts, Global and Social Differences, and Activism in Audiovisual Translation28. Nomusa Makhubu: Curating Life, Staging Art: Modernisms and the Art Practices of Television29. Divya McMillin: In the Big League: Television and Gaming in India30. Ruoyun Bai: Refashioning Chinese Television Through Digital FunPart V. Systems, Structures and Industries31. Jean K. Chalaby: Understanding Medial Globalization: A Global Value Chain Analysis32. Aniko Imre: The Other Kind of Cold War TV (Not So Different After All)33. Joe F. Khalil: Arab Television Industries: Enduring Players and Emerging Alternatives34. Guillermo Mastrini and María Trinidad García Leiva: Structural Changes in the Ibero-American TV Market: Concentration and Convergence Against Diversity?35. Lyombe Eko: African Television in the Age of Globalization, Digitization, and Media Convergence36. Ying Zhu: TV China: Control and Expansion37. Ece Algan: Tactics of the Industry Against the Strategies of the Government: The Transnationalization of Turkey’s Television Industry38. Ruth Teer-Tomaselli: South African Television Moves into the Global Age40. Martin Fredriksson: Pirate Utopia Revisited41. Ramon Lobato: Evolving Practices of Informal Distribution in Internet Television42. Aymar Jean Christian: Off the Line: Expanding Creativity in the Production and Distribution of Web Series

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Book SynopsisTrade Review"It's finally available, to demonstrate how we can all become MOJOs, with a cautionary note that it's not just technical skills that count, but a good basis in journalism. The "it" is the long awaited MOJO: The Mobile Journalism Handbook (How to Make Broadcast Videos with an iPhone or iPad)... Quinn and burum pack a wealth of background information, advice, and references on how to plan and what it takes to collect, sort out, produce, and disseminate content by using portable devices that older journalists could only dream of."- Magda Abu-Fadil, Huffington PostTable of ContentsIntroductionChapter 1: Mojo and the mobile journalism revolutionChapter 2: Citizens and journalismChapter 3: Mojo across genresChapter 4: Tools of the mojo tradeChapter 5: Composing visual proofChapter 6: Recording location sound with an iPhoneChapter 7: SCRAP: The elements of mojo storytellingChapter 8: Mojo interviewing Chapter 9: Creative mobile editingChapter 10: Mojo post productionChapter 11: Mojo, social networks and social mediaChapter 12: File delivery and phone managementChapter 13: Ethical and legal aspects of mojoChapter 14: Mojo resourcesAuthor biographiesIndex

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Book Synopsis Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one's role, as Brian Williams apparently did when he anchored the NBC nightly news? Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly? The above questions as well as other questions definitely illustrate the need for studying ethics.Real-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field. Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles. This book includes the basics in ethical journalism, aTable of Contents1. Ethical Issues: A Starting Framework 2. Business Ethics in Mass Media 3. Ethics and the Role of Producers, Writers, Actors, and Directors 4. Controversy and Ethics 5. Ethics and Programmers 6. Globalization 7. Ethics and Fact-Based Stories 8. Ethics and Ratings 9. Journalism and Ethics 10. Ethics and New Media 11. Censorship and Celebrity 12. Diversity and Consolidation 13. The Ethics of Public Relations 14. Ethical Issues in Advertising and Marketing

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Book SynopsisGlobal Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power. Trade Review"A brilliant conception, masterfully executed. The editors have given us a path-breaking survey of capitalist power over world communications - conglomerate by conglomerate, region by region, and product by product, from TV program ratings to smartphone apps." -Dan Schiller, University of Illinois at Urbana-Champaign"This authoritative and encyclopaedic volume provides a rich, systematic, and comprehensive analysis of one of the most devastating and significant developments of our century, the universal domination of culture, information, and communications by ever more powerful private corporations." –Peter Golding, Northumbria University "This is without doubt the essential guide to the communication companies that define today’s media-saturated world." –Vincent Mosco, author of To the Cloud: Big Data in a Turbulent World"This systematic global overview of the most powerful media corporations shows the present-day inequalities of global capitalism through the lenses of converging media and information services, revealing both the dominating forces and the on-going resistances." –Helena Sousa, University of Minho, PortugalTable of ContentsIntroduction. Part I. Global Giants. 1. The Walt Disney Company. 2. National Amusements Incorporated. 3. Time Warner. 4. Comcast Corporation. 5. News Corporation. Part II: Regional & Geolinguistical Giants. 6. Televisa. 7. América Móvil. 8. The Bertelsmann Group. 9. Vivendi. 10. Mediaset S.p.A. (Gruppo Mediaset). 11. Telefónica. 12. Grupo Prisa. 13. TV Globo & The Globo Group. 14. Sony Corporation. Part III: Regional Overviews. 15. South America. 16. The Middle East. 17. Sub-Saharan Africa. 18. Eastern Europe. 19. South Asia. 20. East Asia & China. 21. Australian and New Zealand Media Corporations. Part IV: Internet Giants. 22. Apple, Inc. 23. The Microsoft Corporation. 24. Google, Inc. 25. Amazon.com. 26. Facebook. Part V: Global Ratings & Advertising Giants. 27. The Nielsen Company 28. Interpublic Group of Companies. Conclusion: Reflections on Media Power.

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Book SynopsisIn this classic first volume of English Books and Readers, first published in 1952, H. S. Bennett covers in detail the history of books from Caxton down to the incorporation of the Stationers' Company, discussing the evidence for public literacy, the regulation of the book trade, the demand for books, the authors, translators, and printers of early books, and their methods. It is a history of society at the opening of the Art of Printing, without which civilization as we know it could hardly have taken shape at all - a chapter in the human story, unique in its significance and remarkably obscure before this book was first published.Trade ReviewReview of the hardback: 'He has brought a clear head and an infinite capacity for taking pains to the sifting and orderly presentation of his evidence, which he has distilled into 238 closely reasoned pages … It will be a standard reference-book; a lucidly arranged collection of passages illustrating literacy, the regulation of the book trade, and the aims and methods of authors, translators and printers.' The Times Literary SupplementTable of ContentsPrologue; 1. Caxton and his literary heritage; 2. Literacy; 3. The regulation of the book trade; 4. Patronage; 5. The demand for books; 6. The variety of books; 7. Translations and translators; 8. The printers; 9. The printing of the book; Appendix I; Appendix II; Bibliography; General index; Index of passages.

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