Media, entertainment, information Books
Liverpool University Press Sex, Lies and Politics: Gay Politicians in the
Book SynopsisThis book provides a much-needed analysis of the changing representation of gay politicians in UK newspapers. Focusing on the 1950s onwards, a time when the press became more personal and gay politicians/politicians involved in gay scandals came to the forefront of media attention, the text uses case-studies and socio-political analysis to develop a frame of representation which shows how a move from intolerance to tolerance to partial recognition of homosexuality has impacted upon the acceptability of homosexuality in 'heterosexual public space', with this then affecting the representation of gay politicians in the press. What was private has now become public, pointing to the fact that gay politicians have mediated personas; their private lives, and sexualities, are lived in/presented through the media. This book reveals insights about representation and the construction of identity through its focus on sexuality, politicians and the media, with the changing line between the private and public an essential concept. Sensationalism and scandal are key issues in the text, with the press coverage of politicians caught up in gay scandals, as well as gay politicians, explored. The representation of gay politicians in the UK press has so far been underrepresented in media and political studies. Lack of discussion is strange, considering that gay politicians have been at the forefront of the media's attention over the last fifty years. This book provides a much needed contribution to political, media and social history.Trade ReviewDonna Smith has written an important and engaging original contribution to scholarship on the theory and practice of sexual politics. The concept she develops of a 'frame of representation' both advances her argument and provides other scholars in Politics, Social History, and Media Studies with an important conceptual tool to take forward. Her analysis of the shifting boundary between public and private in press coverage of gay politicians in the UK House of Commons in historical perspective, and the shift in normative judgments which has accompanied it, redresses the gap in academic study of this area. - Dr Raia Prokhovnik, Reader in Politics, Open UniversityPress attitudes to sexuality and gay politicians have guided much recent political communications strategy; where others have flitted past, at last we have a sustained analysis. Donna Smiths book is rich with insight and possibility, and deserves a wide readership. - Dr Michael Higgins, Senior Lecturer in Journalism, University of Strathclyde** July 2012 - Open University lecturer Donna Smith's new book, Sex, Lies and Politics, prompts BBC News to ask: how much has really changed since gay politicians were routinely "outed" by the tabloids?Table of ContentsAcknowledgementsIntroductionPART ONE: BUILDING A FRAME OF REPRESENTATION1. The Press, the Personal and News Values2. Issues of Public and Private3. Unifying Key ThemesPART TWO: EXPLORING TRADITIONAL REPRESENTATION4. Histories of Homosexuality: Definition and Discrimination5. Private Lives, Public Consequences: Representation Pre-19806. Immoral Sexuality, Moralistic Press Coverage: Representation 19801990PART THREE: EXPLORING CONTEMPORARY REPRESENTATION7. Histories of Homosexuality: the (Slow) Advancement of Gay Equality8. Scurrilous Politicians, Scandalous Stories: Representation 199019979. Public Life, Public Pressures: Representation Post-1997ConclusionBibliographyIndex
£100.00
Liverpool University Press Sex, Lies and Politics: Gay Politicians in the
Book SynopsisThis book provides a much-needed analysis of the changing representation of gay politicians in UK newspapers. Focusing on the 1950s onwards, a time when the press became more personal and gay politicians/politicians involved in gay scandals came to the forefront of media attention, the text uses case-studies and socio-political analysis to develop a frame of representation which shows how a move from intolerance to tolerance to partial recognition of homosexuality has impacted upon the acceptability of homosexuality in 'heterosexual public space', with this then affecting the representation of gay politicians in the press. What was private has now become public, pointing to the fact that gay politicians have mediated personas; their private lives, and sexualities, are lived in/presented through the media. This book reveals insights about representation and the construction of identity through its focus on sexuality, politicians and the media, with the changing line between the private and public an essential concept. Sensationalism and scandal are key issues in the text, with the press coverage of politicians caught up in gay scandals, as well as gay politicians, explored. The representation of gay politicians in the UK press has so far been underrepresented in media and political studies. Lack of discussion is strange, considering that gay politicians have been at the forefront of the media's attention over the last fifty years. This book provides a much needed contribution to political, media and social history.Trade ReviewDonna Smith has written an important and engaging original contribution to scholarship on the theory and practice of sexual politics. The concept she develops of a 'frame of representation' both advances her argument and provides other scholars in Politics, Social History, and Media Studies with an important conceptual tool to take forward. Her analysis of the shifting boundary between public and private in press coverage of gay politicians in the UK House of Commons in historical perspective, and the shift in normative judgments which has accompanied it, redresses the gap in academic study of this area. - Dr Raia Prokhovnik, Reader in Politics, Open UniversityPress attitudes to sexuality and gay politicians have guided much recent political communications strategy; where others have flitted past, at last we have a sustained analysis. Donna Smiths book is rich with insight and possibility, and deserves a wide readership. - Dr Michael Higgins, Senior Lecturer in Journalism, University of Strathclyde** July 2012 - Open University lecturer Donna Smith's new book, Sex, Lies and Politics, prompts BBC News to ask: how much has really changed since gay politicians were routinely "outed" by the tabloids?Table of ContentsAcknowledgementsIntroductionPART ONE: BUILDING A FRAME OF REPRESENTATION1. The Press, the Personal and News Values2. Issues of Public and Private3. Unifying Key ThemesPART TWO: EXPLORING TRADITIONAL REPRESENTATION4. Histories of Homosexuality: Definition and Discrimination5. Private Lives, Public Consequences: Representation Pre-19806. Immoral Sexuality, Moralistic Press Coverage: Representation 19801990PART THREE: EXPLORING CONTEMPORARY REPRESENTATION7. Histories of Homosexuality: the (Slow) Advancement of Gay Equality8. Scurrilous Politicians, Scandalous Stories: Representation 199019979. Public Life, Public Pressures: Representation Post-1997ConclusionBibliographyIndex
£29.66
Edward Elgar Publishing Ltd Performance Measurement and Regulation of Network
Book SynopsisThis book explores the important role that economic performance measurement is playing in the regulation of network utilities in many countries today. The contributors to the book - researchers from academia, regulatory agencies and consulting firms - address the use of efficiency measures in price regulation and in assessing the effects of past regulatory reforms. Industries examined include electricity supply, water supply, telecommunications and airlines, across a range of countries including the USA, UK, Norway, the Netherlands, Australia and New Zealand.Performance Measurement and Regulation of Network Utilities is unique in that, unlike many other books in this area, it is devoted to the use of performance measurement in these regulatory settings. It is a timely contribution to the literature, given that performance measurement is an integral part of the new incentive regulation methods which have been adopted by many regulatory agencies around the world.Academics specialising in regulation and performance measurement and students of regulatory economics courses, organization studies and public sector economics will all find this book of great interest. It will also appeal to regulators, regulatory consultants and regulatory sections of major utilities.Table of ContentsContents: 1. Editors’ Introduction Tim Coelli and Denis Lawrence 2. The Role of the Policy Framework for the Effectiveness of Benchmarking in Regulatory Proceedings Phil Burns, Cloda Jenkins, Misja Mikkers and Christoph Riechmann 3. Performance Measurement in the Australian Water Supply Industry: A Preliminary Analysis Tim Coelli and Shannon Walding 4. Telecommunications Productivity Measurement for a Regulated Monopoly in an Era of Major Network Expansion Russel Cooper and Gary Madden 5. Productivity and Regulatory Reform of Norwegian Electricity Distribution Utilities Dag Fjeld Edvardsen, Finn R. Førsund, Wiljar Hansen, Sverre A.C. Kittelsen and Thor Neurauter 6. Infrastructure Reform in Developing Economies: Evidence from a Survey of Economic Performance Measures Antonio Estache, Sergio Perelman and Lourdes Trujillo 7. Market Structure, Regulation and Performance in the Airline Industry: Lessons from a Potential Alliance John Fallon 8. Regulating Electricity Networks: The ABC of Setting X in New Zealand Denis Lawrence and Erwin Diewert 9. A Shadow Cost Function Model of the US Water Industry Incorporating Water Quality and Ownership Effects Roberto Mosheim 10. Regulatory Reform and Economic Performance in US Electricity Generation Supawat Rungsuriyawiboon and Tim Coelli 11. Assessing the Performance of Water Operations in the English and Welsh Water Industry: A Lesson in the Implications of Inappropriately Assuming a Common Frontier David S. Saal and David Parker 12. Efficiency Analysis for Incentive Regulation Thomas Weyman-Jones, Julia Boucinha, Celia Godinho, Catarina Feteira Inacio, Pedro Martins and Jon Latore Index
£129.00
CABI Publishing The Entertainment Industry: An Introduction
Book SynopsisEntertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.Table of ContentsChapter 1: An Introduction to the Entertainment Industry Chapter 2: Staged Story and Variety Chapter 3: Music Chapter 4: Bars, Pubs and clubs Chapter 5: Cinema and Film Chapter 6: Broadcast Media Chapter 7: Audio-Visual Media Chapter 8: The Internet Chapter 9: Gaming Chapter 10: Printed Media Chapter 11: Commercial Gambling Chapter 12: Spectator Sports Chapter 13: Thrillertainment Chapter 14: Edutainment Chapter 15: Sellertainment Chapter 16: Culturtainment Chapter 17: Spiritual Entertainment Chapter 18: Health Entertainment Chapter 19: Adult Entertainment
£38.00
Edward Elgar Publishing Ltd The Knowledge Economy at Work: Skills and
Book SynopsisThere has been a great deal of discussion on the knowledge economy, but much of this has been more a matter of rhetoric than serious analysis. This book is a pioneering effort to address this gap, using a range of methods and investigating knowledge-intensive service activities (KISA) in many different sectors. The expert contributors highlight the changes that are occurring in the labor force and the organization of work, as well as in the competences and combinations of knowledge demanded in contemporary occupations. They provide corporate managers and policymakers with much needed data and analysis regarding the implications of knowledge-intensive service systems and the skills required for innovation within these sectors. By exploring these systems in both traditional and services industries, the editors point to important areas of action for improving business practices and human capital development that are key for business and employment development. This unique book deploys rich empirical material that will help put KISA onto the map for researchers, policy makers, policy analysts and practitioners across many disciplines and professions including human resources, training and skills development, and procurement. Providing in-depth and theoretically informed studies, whilst drawing on cases from many sectors and countries, this compendium will prove essential for students of business management and human resource management.Contributors: J. Albors-Garrigos, M. Broch, J.L. Hervas-Oliver, P. Marquez Rodriguez, C. Martinez-Fernandez, L.E. Martinez-Solano, I. Miles, T. Potts, S. Sharpe, T. Weyman, H. Wiig AslesenTrade Review'. . . constructive reading by those interested in peeking into the black box of innovation.' --Andrew Scott Catey, Science and Public Policy Table of ContentsContents: 1. Knowledge Intensive Service Activities: Integrating Knowledge for Innovation Cristina Martinez-Fernandez and Ian Miles PART I: TRADITIONAL INDUSTRIES 2. Roles of KISA in Aquaculture in Norway Heidi Wiig Aslesen 3. The Role of KISA in Basic Agro-food Processes Innovation: The Case of Orange Packers in Eastern Spain José Albors-Garrigos 4. KISA Utilisation in Resource Intensive Industries: The Case of Mining in Australia Cristina Martinez-Fernandez 5. KISA Role in Traditional Manufacturing Industries: The Case of Ceramic Tiles in Spain José Albors-Garrigos, Jose Luis Hervas-Oliver and Patricia Marquez Rodriguez PART II: SERVICE INDUSTRIES 6. The Role of KISA in a Public Service: The Case of Entrepreneurial Home-based Care for Elderly in Norway Marianne Broch 7. KISA Role in Western High-technology Industries: The Case of Software in Australia and Ireland Laura E. Martinez-Solano and Cristina Martinez-Fernandez 8. The Use of KISA in the Public Sector Ian Miles 9. The New Green Deal and KISA: A Global and Australian Perspective Tavis Potts 10. Venture Capitalists as Knowledge Intensive Service Activity Providers Samantha Sharpe PART III: STRATEGIC POLICY IMPLICATIONS 11. Implications for Skills, Employment and Management Ian Miles and Cristina Martinez-Fernandez Index
£111.00
Edward Elgar Publishing Ltd Management and Innovation in the Media Industry
Book SynopsisThis comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.Table of ContentsContents: Introduction PART I: INNOVATION PERSPECTIVES 1. Innovation and Creativity in the Media Industry: What? Where? How? Lucy Küng 2. Understanding Innovation in New and Young Media Firms Alexander McKelvie and Johan Wiklund 3. Applying Intellectual Property Rights Theory to the Analysis of Innovation Competition in Mass Media Content Markets – A General Framework and a Theoretical Application to Media Formats Frank Lobigs and Gabriele Siegert PART II: INNOVATION RESEARCH 4. Towards a Methodological Foundation of Media Innovation Research Frank Habann 5. Promises and Challenges of Innovation Surveys: The German Record Industry Christian Handke PART III: STRATEGY AND INNOVATION PERFORMANCE 6. Transformations in the Media Industry: Customization and Branding as Strategic Choices for Media Firms Ana Andjelic 7. Strategies to Exploit the Advantages of New Targeting Technologies: Realizing the Advertising Revenue Potential of Media Audiences Steven S. Wildman 8. Media Organizational Culture and Innovative Performance Richard van der Wurff and Mark Leenders 9. Innovation through External Sourcing Activities: An Overview of Major Trends and Patterns of the Telecommunications Service Provider Industry Hans van Kranenburg, Jaqueline Pennings, Cinzia Dal Zotto and John Hagedoorn PART IV: INNOVATION MANAGEMENT 10. Diffusion of Innovation in News Organizations: Action Research of Middle Managers in Danish Mass Media Anker Brink Lund 11. Decision Making by Newspaper Editors: Understanding Values and Change George Sylvie and J. Sonia Huang 12. Social Piloting as Testing Methodology for Media Innovations Andreas E. Tasch and Tobias Fredberg 13. Managing Innovation in Audience Measurement: The US Case Studies of BookScan and the Local People Meter Philip M. Napoli and Kurt Andrews Index
£111.00
Edward Elgar Publishing Ltd Competition and Regulation in the Postal and
Book SynopsisWorldwide, postal and delivery economics has attracted considerable interest. Numerous questions have arisen, including the role of regulation, funding the Universal Service Obligation, postal reform in Europe, Asia and North America, the future of national postal operators, demand and pricing strategies, and the principles that should govern the introduction of competition. Collected here are responses to these questions in the form of 24 essays written by researchers, practitioners, and senior managers from throughout the world. This volume will have a broad appeal, with an audience ranging from practitioners in the express and delivery industry, national Postal Operators and managers, to economists, regulators, competition lawyers, marketers, scholars in economic regulation, and institutional libraries.Trade Review'This is an important contribution for the regulatory issues in an important sector that is experiencing only now the pains of liberalisation in order to improve consumer welfare and became more efficient, as other sectors like energy and telecommunications have already experienced.' -- Abel Mateus, World CompetitionTable of ContentsContents: Preface Part I: Universal Service Obligation 1. Regulation and the USO under Entry Michael A. Crew and Paul R. Kleindorfer 2. Social Costs and Benefits of the Universal Service Obligation in the Postal Market Helmuth Cremer, Philippe De Donder, François Boldron, Denis Joram and Bernard Roy 3. The Distribution of Post Offices in Italy and the United States Robert Cohen, Luigi Di Paola, Renée Sheehy and Vincenzo Visco Comandini 4. Accessibility of the Postal Retail Network, Social Cohesion and Economic Development François Boldron, Karen Dewulf, Denis Joram, Clémence Panet, Bernard Roy and Olivier Vialaneix Part II: Demand 5. Forecast Uncertainty in Dynamic Models: An Application to the Demand for Mail Catherine Cazals, Jean-Pierre Florens, Frank Rodriguez and Soterios Soteri 6. The Impact of Economic and Demographic Dispersion on Aggregate Mail Volumes Luis Jimenez, Matthew C. Harding and Michael Lintell 7. Substitution of Letter Mail for Different Sender–Receiver Segments Heikki Nikali 8. Empirical Analysis of Service Quality in Japan's Small Package Market Shoji Maruyama Part III: Pricing under Entry 9. Access, Bypass and Productivity Gains in Competitive Postal Markets Francis Bloch and Axel Gautier 10. Pricing in Competitive Two-Sided Mail Markets Christian Jaag and Urs Trinkner 11. Pricing, Welfare and Organisational Constraints for Postal Operators Philippe De Donder, Helmuth Cremer, Paul Dudley and Frank Rodriguez 12. National Postal Strategies after a Full Postal Market Opening Gonzales d’Alcantara and Axel Gautier Part IV: Regulation 13. Postcodes in Competitive Postal Markets: Is There a Case for Regulation? Alex Dieke and Sonja Schölermann 14. Negotiated Volume Discounts in a Regulated Post Matthew H. Robinson, Margaret M. Cigno and J.P. Klingenberg 15. Development of Competition in EU Postal Markets: The Influence of the Regulatory Framework on the Pattern of Competition Patrick de Bas and Nick van der Lijn 16. An Incentive Regime for Quality of Service of Universal Service Providers in the Postal Sector Luis Correia da Silva, Leonardo Mautino, Paul Dudley and Elizabeth Payling Part V: Postal Reform 17. The Postal Accountability and Enhancement Act: Some Consequences Robert A.F. Reisner, Lawrence G. Buc and James Pierce Myers 18. The Proper Scope of the Rules on Abuse of Dominant Position in a Liberalized Postal Services Market Richard Eccles and Pauline Kuipers 19. Licensing Regimes in the Postal Sector: The Impact of the Recent EC Proposal for a Third Postal Directive Joost Vantomme and Alessandra Fratini 20. Waiting for ‘Rowland Hill’ – Elements of Reform of Postal Services in Sub-Saharan Africa José Ansón and Joëlle Toledano Part VI: Accounting and Cost 21. Are There Economies of Scale in Mail Processing? Getting the Answers from a Large-but-Dirty Sample Lawrence Fenster, Diane Monaco, Edward S. Pearsall and Spyros Xenakis 22. The Accounting Implications of the EU’s Third Postal Directive John Hearn 23. Tradeoffs in Product Costing: The Statistical Impact of Cost Pool Formation Decisions Alan Robinson, Richard Waterman and David Rawnsley 24. Data Requirements for Cost Accounting in the Mail Communication System Leon A. Pintsov and Andrei Obrea Index
£999.99
Edward Elgar Publishing Ltd International Handbook of Network Industries: The
Book SynopsisIn recent decades, all infrastructures have undergone significant restructuring. This worldwide phenomenon is often labelled 'liberalization' and although expectations were high with respect to lower prices, greater efficiency and innovation, the expected gains have not always been fully realized. This extensive, state-of-the-art Handbook provides a comprehensive overview of the various experiences of liberalization across different sectors, regions and disciplines. The multidisciplinary approach focuses on the economic, political and institutional aspects of liberalization, as well as to a lesser extent on technological issues. As such, it constitutes a unique contribution as this broad overview is often lost in the sector specific, country-focused and purely disciplinary approaches prevalent in the current literature. Sectors explored include telecoms, the Internet, energy and transport, while the truly global perspective incorporates unique case studies from an array of developed and developing countries including the US, China, India and the EU. The International Handbook of Network Industries will become the definitive volume for academics researchers and students of economics, political science and law interested in infrastructure regulation. It will also prove a valuable guide to practitioners and policy makers involved in liberalization and competition.Trade Review’Quite an accomplishment, this Handbook provides by far the most comprehensive overview of the role of the private sector and competition in infrastructure industries, with thoughtful surveys of each of the major infrastructure sectors and of the key regions and countries.’ -- Jose Gomez-Ibanez, Harvard University, US’To learn about how economic and institutional forces have shaped the network industries and policies towards them, read the first part of the book. To discover their impacts on particular industries, read the second part. And to find out what has happened in particular countries, read the third part. I think anyone interested in network industries should read all of it! The book's structure allows for many interesting comparisons across countries and sectors.’ -- Richard Green, University of Birmingham, UK’This is a very useful and comprehensive guide to reforms in network industries in communications, energy, transport and water. It is organized by generic topic, sector and region. Its authors are acknowledged experts. I am confident that this Handbook will be a widely read and valuable resource for many years.’ -- Martin Cave, London School of Economics, UKTable of ContentsContents: 1. Introduction Matthias Finger and Rolf Künneke PART I: GENERIC ASPECTS OF INFRASTRUCTURE LIBERALIZATION 2. Basic Economic Principles of Infrastructure Liberalization: A Transaction Cost Perspective Pablo T. Spiller 3. A General Framework for Regulation and Liberalization in Network Industries Christian Jaag and Urs Trinkner 4. From ‘Service Public’ to Universal Service: The Case of the European Union Matthias Finger and Dominique Finon 5. Evolution and Design of Institutions Supporting Liberalization John Groenewegen 6. The Institutional Economic History of Infrastructure Industries, 1830–1990: Ideology, Technology, Geopolitics? Robert Millward PART II: SECTOR STUDIES 7. Liberalization in the Telecom Sector William H. Melody 8. Liberalization in Radio Spectrum Management William H. Melody and Wolter Lemstra 9. Liberalization and the Internet Milton L. Mueller and Wolter Lemstra 10. The Liberalization of Electricity Markets Jean-Michel Glachant and Yannick Perez 11. Trends in Gas Maarten J. Arentsen 12. The Oil Industry: A Dynamic Patchwork of Approaches? Aad Correljé and Lucia van Geuns 13. Reforming Railways Marc Laperrouza 14. Liberalization of Air Transport Sveinn Vidar Gudmundsson 15. Road Infrastructure and Institutional Reform: Tolling and Pricing David A. Hensher and Demi Chung 16. Public Transport Liberalization: Achievements and Future Directions John Stanley 17. Maritime Ports Lourdes Trujillo and Marianela Gonzalez 18. Liberalization in the Water Sector: Three Leading Models Claude Ménard and Aleksandra Peeroo 19. Liberalization in the Postal and Delivery Sector Michael A. Crew and Paul R. Kleindorfer PART III: COUNTRY AND REGIONAL STUDIES 20. Liberalization of Network Industries in the European Union: Evolving Policy Issues Matthias Finger and Marc Laperrouza 21. Liberalization and Regulation of Telecoms, Electricity, and Gas in the United States Mark A. Jamison 22. The Liberalization of Infrastructures in Latin America Francesc Trillas and Miguel A. Montoya 23. Reform of China’s Energy and Telecommunications Sectors Pun-Lee Lam and Alice Shiu 24. Infrastructure Reforms in India: An Analysis of Successes and Failures Leena Srivastava and Shahid Hasan 25. Liberalization of Infrastructures in Russia Hella Engerer 26. Recent Australian Infrastructure Liberalization Gary Madden, Jeffrey Petchey and Aaron Morey 27. Infrastructure Liberalization: Challenges to the New Economic Paradigm in the Context of Developing Countries Catarina Figueira and David Parker Index
£189.00
Edward Elgar Publishing Ltd The Economics of Digital Markets
Book SynopsisThis innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia convergence and the globalisation of markets, leading to uncertainties in the sector. Gary Madden and Russel Cooper examine the microeconomics of platform structure and firm competition within and between digital markets, modern theoretical treatments of regulatory intervention in digital markets and the consideration of forward-looking experimental analysis of demand for yet-to-be provided services. Bringing together a highly focused group of eminent scholars, this book will appeal to academics, postgraduate students, and both international treaty and national government agencies as well as market analysts.Trade Review'This is an unusually rich volume, which, in seventeen chapters written by international experts, considers in varied and original ways aspects of the economics of digital markets. . . Gary Madden and Russel Cooper have assembled an impressive array of scholars whose work covers the spectrum ranging from platform competition over market evolution and demand analysis to communication network policy. The book offers a wealth of information and theoretical thinking about key economic aspects of the evolution of information and communication technologies (ICT). . . This book is a valuable resource for those readers which are already deeply involved with digital markets and communication network policy and for those looking for an introduction to cutting edge issues in key economic aspects of the ICT evolution. In other words, the book is setting the stage for a new agenda in economics and providing an outline for solving problems in emerging digital markets.' -- Bert Sadowski, Telecommunications Policy'The Economics of Digital Markets makes a valuable contribution to the understanding of the microeconomic structure and the regulatory framework of a specific type of e-market - that of digital goods and information services. The editors have put together a well selected and organised collection of interesting papers and give an excellent overview in the introduction. . . the book is a pioneering work and we expect to see its theories and views taken up for further analytical and empirical work.' -- Geomina Turlea, Communications and StrategiesTable of ContentsContents: Foreword Introduction 1. Policy Towards Standardisation in Wireless Telecommunications Luís M.B. Cabral and David Salant 2. Assembling Platforms: Strategy and Competition Eric Brousseau and Thierry Pénard 3. Fines, Damages and the Technological Protection of Information Goods Claude Crampes, Abraham Hollander and Charbel Macdissi 4. Vertical Relationships and Horizontal Mergers in the Internet Edmond Baranes and Thomas Cortade 5. Strategic Commitments and the Principle of Reciprocity in Interconnection Pricing Nicholas Economides, Giuseppe Lopomo and Glenn Woroch 6. International Sourcing in European Telecommunications: Capability Development and Resource Interactions Carsten Zimmermann, Philipp Zimmermann and Dieter Lange 7. Network Economic Externalities in the Media and Telecommunications Industries Armando Calabrese, Massimo Gastaldi and Nathan Levialdi Ghiron 8. Forecasting ICT Business Markets: A Simultaneous Equation Modelling Approach Moshen Hamoudia and Miriam Scaglione 9. A Demand System Approach to Network Technology Expenditure Forecasting with Short Time-series Russel Cooper and Gary Madden 10. Estimating Wireless-only Household Penetration: A Local Perspective Paul Rappoport, James Alleman and Lester Taylor 11. Korean Mobile Number Policy and Provider Switching Behaviour Moon-Koo Kim, Jong-Hyun Park and Kyoung-Yong Jee 12. The Economic Impact of Alternative Interconnection Arrangements Among Network Operators Livio Cricelli, Michele Grimaldi and Nathan Levialdi Ghiron 13. Access-usage Complementarity, the Waterbed Effect and Mobile Termination Charges Regulation Aniruddha Banerjee 14. Network Neutrality and its Potential Impact on Digital Content Platforms Rob Frieden 15. Technological Advance and the Changing Structure of Transnational Standards Organisations D. Linda Garcia and Madhura K. Kale 16. Municipal Broadband Internet Initiatives: Lessons from US History Carol Ting 17. Network Neutrality: Theory and Practice Gerald R. Faulhaber Index
£131.00
Edward Elgar Publishing Ltd Handbook of Worldwide Postal Reform
Book SynopsisThe postal and delivery sector has been the subject of considerable interest in recent years. This book brings together a number of contributions directed at understanding developments in the field of postal reform. The authors review the experience and plans of individual countries to provide some perspective on the problems faced in the area and the varied approaches being taken to address them. They also review key elements of policy and strategy that are important in this debate.Gradual change occurred throughout the world's postal systems during the 1990s and into the 21st century. Regulatory and legal developments, together with advances in micro-electronics, fiber optics, and electronic substitution, continue to have a major impact on the sector. Regulatory changes have been most visible in Europe with the approval of the 3rd Postal Directive for the European Union in 2008. However, Europe has not been alone in facing these changes. Legislators in the US have also attempted to respond to changes in postal markets with the Postal Accountability and Enhancement Act of 2006 (PAEA). Similar trends toward restructuring and reform of the sector are evident in other countries as well. This comprehensive book analyzes and describes the forces underlying these changes, the nature of the responses to them at national and regional levels, and some of the major challenges that postal operators, postal customers, and regulators are likely to encounter in the future.Scholars and students of regulation in general and those specifically interested in the postal and delivery sector will find this volume invaluable, as will policymakers and professionals within the industry.Trade Review'. . . this particular Handbook is different from other volumes. It presents the broader context of worldwide postal reform. It is released at the perfect time to give an overview on where different countries or even continents are on their way of transforming postal markets. . . the book offers insights into the future directions of reform and identifies principles that will guide forthcoming policies and regulation. . . The book offers a comprehensive overview on the most important topics in the field. . . The particular strength of the book comes from the wide range of cases all over the world allowing a comparison of how different regions approach the postal reform and transformation processes. . . the Handbook gives a very good overview of the postal industry's transformation. It benefits largely from the rich and world-spanning case studies that allow a comparison and give an overview of different issues and approaches in reforming an industry which is not only different from other network industries but also faces challenges like increasing competition, electronic substitution and the presence of specific geographical and local conditions. As such, it makes very good reading for those interested in the problems related to postal reforms and especially those who want to gain an overview on how different countries and regions approach postal regulation and the transformation of the postal industry.' -- Martin Maegli, Competition and Regulation of Network IndustriesTable of ContentsContents: Preface 1. Postal Reform: Introduction Michael A. Crew, Paul R. Kleindorfer and James I. Campbell Jr PART I: ECONOMIC ANALYSIS OF REFORM 2. Interactions between Regulatory and Antitrust Policies in a Liberalized Postal Sector John C. Panzar 3. Pricing for Postal Access and Worksharing Michael A. Crew and Paul R. Kleindorfer 4. An Economic Model of the Regulatory Structure Created by the Postal Accountability and Enhancement Act of 2006 Michael D. Bradley, Jeff Colvin and Mary K. Perkins 5. Economics of Post Office Networks: Strategic Issues and the Impact on Mail Demand Martin Buser, Christian Jaag and Urs Trinkner 6. Funding Universal Service Obligations John C. Panzar 7. Calculating the Net Cost of the USO: A Practical Example from Norway Kristin Bergum PART II: TRANSFORMATION AND INNOVATION 8. Reform of the United States Postal Service: An Unfinished Task Michael A. Crew and Paul R. Kleindorfer 9. Postal Transformation: United States Postal Service Builds a Platform for Fundamental Future Change Robert A.F. Reisner 10. Technological Innovation and Postal Reform Jean-Philippe Ducasse, Luis Jimenez and Marc Morelli 11. Postal Reform and Product Innovation Leon A. Pintsov and Andrei Obrea PART III: REGIONAL AND COUNTRY STUDIES 12. National Postal Policies in Europe on the Eve of the Third Directive James I. Campbell Jr., Alex Kalevi Dieke and Antonia Niederprüm 13. Economic Factors Underlying Postal Reform in the European Union Michael A. Crew, Gonzales d’Alcantara, Paul R. Kleindorfer, Philippe Claeys and Bert Kuypers 14. EU Law on Postal Services Richard Eccles 15. A Brief History of the United States Postal Monopoly Law James I. Campbell Jr. 16. Competition, Wages and Politics in the Delivery Sector: The Case of Postal Minimum Wages in Germany Alex Kalevi Dieke and Ralf Wojtek 17. Liberalization and Market Performance: Towards Higher Efficiency in Sweden Peter Andersson 18. The French Postal Market in the Wake of the Postal Law of 2005 Catherine Gallet-Rybak, Cécile Moreno, Daniel Nadal and Joëlle Toledano 19. United Kingdom Postal Services Regulation Richard Eccles 20. The Diverse Characteristics of Postal Reforms in Asia: Privatization, Corporatization and Liberalization Shoji Maruyama and Shinichi Sano 21. How Much Postal Reform in Japanese Postal Privatization? James I. Campbell Jr. and Amelia Porges 22. Postal Reform in Australia Chris Paterson 23. Postal Reform in Developing Countries: Challenges and Choices Juan B. Ianni 24. India Post: An Agenda for Restructuring and Commercialization V. Ranganathan 25. Postal Reform in Israel Avi Azuz, Udi Nisan and Eli Sagi Index
£194.00
ISTE Ltd and John Wiley & Sons Inc Communication Networks Economy
Book SynopsisIn an increasingly interconnected world, "Communication Networks Economy" provides the rational understanding necessary to provide universal access to communication means in an efficient way. This book presents the principal elements of the economics of a network as it stands today, taking into account experiences of technicians in the field. The author gives a simplified picture of the current situation in terms of structures and architecture of a network, bearing in mind the necessary quality of service and the profitability of investments, accompanied by references to recent economic works. An overview is given on the general themes of regulation and tariff principles, and the relations between supply and demand, from the perspectives of professional and residential users and network operators. Different aspects of the present situations of networks and the incidence of the Internet on the economy are also presented. In conclusion, the reader will obtain an overview of the most significant issues likely to influence the economics of communications networks as they are today.Table of ContentsPreface xiii Chapter 1. The Challenges of Building a Network 1 1.1. Construction of a national network 1 1.2. Security of network operations 5 1.3. State communications network 10 1.4. System for connecting network users 11 1.5. The search for regulations and network growth 11 1.6. Land use planning 23 1.7. So-called "network" laws 26 1.8. Usage metrics for digital technology 27 1.9. Conclusions 28 Chapter 2. Network Structure and Architecture 29 2.1. Analog and digital 29 2.2. Distribution network 34 2.3. Long-distance connections 49 2.4. Next-generation networks 50 2.5. Internet 53 2.6. Digital network terminals 66 2.7. Internet applications 69 2.8. Overview of network connections 80 2.9. Network management staff 81 2.10. Assessments considered by network operators 84 Chapter 3. Communications Services Regulations 87 3.1. The international regulatory framework 87 3.2. The European regulatory framework 97 3.3. Main French authorities involved 100 3.4. 1980s tariff principles 102 3.5. 1990s reform 109 3.6. Tariff principles in force in 2016 110 3.7. Pricing practices 117 Chapter 4. Supply and Demand in Communications 125 4.1. Providers and customers 125 4.2. Obligations of network operators 136 4.3. Remote payments 148 4.4. "P2P" exchanges 156 4.5. Remote computing 162 4.6. Features of the digital economy 164 Chapter 5. The Impact of the Internet on the Economy 169 5.1. Network operators and the new economic order 169 5.2. The Internet’s original provisions 180 5.3. The new economy 196 5.4. Longevity of network services 205 5.5. The Internet and politics 214 5.6. Experts faced with the future of the Internet 220 Chapter 6. The Economy and the Future of the Internet 231 6.1. Building a national network 231 6.2. Internet network structures 232 6.3. Network regulations and pricing systems 233 6.4. The issue of supply and demand 233 6.5. The Internet and the economy 234 6.6. An Internet of optimists 236 Appendices 239 Appendix 1. GNP, GNI and GDP 241 Appendix 2. Potential Harmfulness of Radio Waves 245 Appendix 3. ICT and Telecommunications: Sustainable Development 247 Appendix 4. Variation in "Working Day" Telephone Traffic in 1970 249 Appendix 5. Hourly Variation in National Phone Tariffs (1985) 251 Appendix 6. Measuring the Information Society (11 October 2012) – ITU 253 Appendix 7. The Development of SIM Cards 255 Appendix 8. List of Recommendations from ITU-T Study Group 3 257 Appendix 9. The Cost of Capital 263 Appendix 10. NGN and the Internet in Figures 265 Appendix 11. Standardization of Mobile Financial Services (Extract – ITU-T, February 2016) 271 Appendix 12. The Internet's Flaws (Vint Cerf) 273 Bibliography 275 Glossary 281 Index 287
£125.06
Edward Elgar Publishing Ltd Progress in the Competitive Agenda in the Postal
Book SynopsisRegulation continues to be an important issue in the postal and delivery sector of the global economy. This latest volume in the Advances in Regulatory Economics series reflects the latest research on trends and policies affecting the postal sector and progress made in the industry's competitive agenda. It is global in scope and covers a broad range of legal and economic issues from leading scholars, researchers, and policy makers.Topics covered include: service quality and price caps, the impact of price regulation on service quality, financing the USO, cost analysis and pricing of innovative postal products, postal demand studies, the effects of intermedia competition; mail order demand; Internet advertising, trends in direct mail, legal and regulatory issues related to the postal sector, competitive strategies in the parcel market, and environmental impacts of mail. The book also provides concrete analyses of the driving forces underlying restructuring, transformation and privatization strategies of postal operators. Scholars and practitioners in public sector economics and postal regulation will appreciate this in-depth treatment of their industry.Table of ContentsContents: Preface 1. Service Quality, Price Caps and the USO Under Entry Michael A. Crew and Paul R. Kleindorfer 2. Estimating the Impact of Price Regulation on Service Quality in Post Gregory Swinand, Sean Lyons, Michael O’Grady and David Murphy 3. Price and Quality of Service Regulation in Portugal João Castro and Agostinho Franco 4. Competition through Downstream Access in the UK Postal Sector: The First Four Years Paul Dudley, Stephen Agar, Leonardo Mautino and Felipe Flórez Duncan 5. A Dynamic and Endogenous Approach to Financing the USO in a Liberalized Environment François Boldron, Claire Borsenberger, Denis Joram, Sébastien Lécou and Bernard Roy 6. Postal Costing Beyond ABC: Estimating the Economic Cost of Mails Services Richard Robinson and Jane McMurdie 7. Costing Elements of the Universal Service Richard Bradley, Phil Burns and George Houpis 8. Calculating the Cost of the Universal Service Obligation: The Need for a Global Approach Christian Jaag, Martin Koller and Urs Trinkner 9. Cost Analysis and Pricing of Innovative Postal Products Louis F. O’Brien, Leon A. Pintsov and Andrei Obrea 10. Some Welfare and Pricing Implications of Alternative Regimes for Value-Added Taxation of Postal Services Philippe De Donder, Helmuth Cremer, Paul Dudley and Frank Rodriguez 11. Postal Price Elasticities and Intermedia Competition: A Multisided Market Approach Vincenzo Visco Comandini, Michael Lintell, Stefano Gori, Maria Rita Pierleoni and Bradley Tisdahl 12. Network Externalities and the USO: A Two-sided Market Approach François Boldron, Helmuth Cremer, Philippe De Donder, Denis Joram and Bernard Roy 13. Mail Order Businesses Demand: A Conceptual Approach Xavier Ambrosini, Sebastien Breville, Joël Cornee and Olaf Klargaard 14. Internet Advertising and Direct Mail: Trends and Analysis for the UK Soterios Soteri, Frédérique Fève, Jean-Pierre Florens and Frank Rodriguez 15. Using Operating Data to Measure Labor Input Variability and Density Economies in United States Postal Service Mail Processing Operations A. Thomas Bozzo 16. Do Differences in Facility-Specific Mail Processing Unit Costs Have Implications for the Cost of the Universal Service Obligation? Margaret Cigno, Diane Monaco and Matthew Robinson 17. The EU Postal Services and Public Procurement Law: Legal and Regulatory Issues for the Postal Sector Alessandra Fratini and Fabio Filpo 18. How Should Regulation be Adjusted when Universal Service Substitution Grows? Pekka Leskinen, Peter Karlsson, Heikki Nikali and Päivi Rokkanen 19. Market Entry and Competitive Strategies in the German B2B Parcel Market Helmut M. Dietl, Markus Lang, Martin Lutzenberger and Stephan M. Wagner 20. Bank of America, Mail, and the Environment Lawrence G. Buc and Peter A. Soyka 21. Innovation in Postal Products and Pricing: Opportunities and Obstacles in the Reform Era Robert A.F. Reisner, Maynard Benjamin and Derek Osborn 22. The IPO as a Driving Force in the Change Process Peter Koppe, Christian Bosch, Silke Hömstreit and Stefan Pohl Index
£158.00
Edward Elgar Publishing Ltd Regulation and the Evolution of the Global
Book SynopsisAfter decades of liberalization of the telecommunications industry around the world and technological convergence that allows for increasing competition, sector-specific regulation of telecommunications has been on the decline. As a result, the telecommunications industry stands in the middle of a debate that calls for either a total deregulation of access to broadband infrastructures or a separation of infrastructure from service delivery. This book proposes new approaches to dealing with the current and future issues of regulation of telecommunication markets on both a regional and a global scale.This volume represents a valuable compendium of ideas regarding global trends in the telecommunications industry that focus on market and regulatory issues and company strategies. With an international cast of contributors, Regulation and the Evolution of the Global Telecommunications Industry also provides insight into topics including: mobile Internet development, structural function and separation, global experiences with next generation networks, technology convergence and the role of regulation, and the regulatory impact on the balance between static and dynamic efficiencies. The empirical evidence and experiences presented here illustrate the diversity of thoughts and research that characterize this important area of academic and business research. Thus, it will be a critical reference for scholars and students of regulatory economics, policy and finance and researchers and administrators of the telecom industry.Table of ContentsContents: Foreword Stephen Schmidt Preface Erik Bohlin Evolving Technologies, Competition and the New Role of Regulation: Introduction and Synopsis of the Book Anastassios Gentzoglanis and Anders Henten PART I: REGULATION VERSUS INVESTMENT: THE BALANCE BETWEEN STATIC AND DYNAMIC EFFICIENCIES AND THE MAIN ISSUES OF REGULATORY POLICY 1. Investment in Broadband Technologies and the Role of Regulation Anastassios Gentzoglanis and Elias Aravantinos 2. Intermodal Telecommunications Competition: Implications for Regulation of Wholesale Services William E. Taylor 3. Access Regulation versus Infrastructure Investment: Important Lessons from Australia Martyn Taylor 4. Behavioral Economics and Telecommunications Policy Patrick Xavier and Dimitri Ypsilanti PART II: TECHNOLOGY CONVERGENCE AND THE FUTURE ROLE OF COMPETITION AND REGULATION 5. The Measure and Regulation of Competition in Telecommunications Markets Marcel Boyer 6. Preventing Harm in Telecommunications Regulation: A New Matrix of Principles and Rules Within the ex ante versus ex post Debate Kenneth Jull and Stephen Schmidt 7. The Transformation of Telecoms Industry Structure: An Event Study Olaf Rieck PART III: ACCESS REGULATION AND PERFORMANCE IN THE DEPLOYMENT OF NGNs: INTERNATIONAL EXPERIENCES 8. From the Pursuit of Efficiency to the Pursuit of Competition in New Zealand’s Evolving Telecommunications Market Bronwyn Howell 9. International Regulatory Comparisons: The Evolution of IP-based Fiber Scott Marcus and Dieter Elixmann PART IV: STRUCTURAL SEPARATION AND REGULATION OF THE TELECOMMUNICATIONS INDUSTRY 10. Diffusion of Broadband Internet and Structural Separation Arata Kamino and Hidenori Fuke 11. Implementing Functional Separation in Fixed Telecommunications Markets: The UK Experience Peter Curwen and Jason Whalley 12. Efficiency and Sustainability of Network Neutrality Proposals Toshiya Jitsuzumi PART V: INTERDEPENDENT INNOVATIONS AND REGULATORY POLICIES: MOBILE NETWORK DEPLOYMENT AND MOBILE INTERNET DEVELOPMENTS 13. Interdependent Innovation in Telecommunications: Risk, Standardization and Regulation Bruno Basalisco, Andy Reid and Paul Richards 14. Next Generation Mobile Networks Deployment and Regulation in the European Union Claudio Feijóo, Sergio Ramos and José-Luis Gómez-Barroso 15. Mobile Internet Developments in Europe, East Asia and the US Morten Falch, Anders Henten and Karsten Vandrup Index
£121.00
Edward Elgar Publishing Ltd Heightening Competition in the Postal and
Book SynopsisThis compilation of original essays by an international cast of top scholars addresses some of the major issues now facing postal and delivery services throughout the world. The European Commission and member states wrestle with the problem of how to implement the scheduled liberalization of these sectors and maintain the universal service obligation while the United States Postal Service is coming to terms with the Postal Accountability and Enhancement Act. In addition, the book addresses the impact of electronic competition as well as other problems facing the field. The contributors analyze pressing issues such as access to infrastructure and service elements, changes in the national regulations of EU countries, forecasting mail volumes and the evolving market environment, issues surrounding universal service and others.Undergraduate and postgraduate students and researchers in regulation and public sector economics along with industry professionals will find this volume informative and useful.Table of ContentsContents: Foreword: Enduring Questions and Some Lessons from Practice Joëlle Toledano 1. Access and the USO Under Full Market Opening Michael A. Crew and Paul R. Kleindorfer 2. Access to Infrastructure and Service Elements in the Postal Sector Alessandra Fratini, Bernard Roy and Joost Vantomme 3. National Regulation of Postal Services Under the 2008 EU Postal Services Directive Richard Eccles 4. Abuse of Dominance in the Postal Sector: The Contribution of the Guidance Paper on Article 82 EC Damien Geradin and David Henry 5. The Altmark Ruling and Approaches to Measuring Efficiency of Postal Operators Vincenzo Visco Comandini, Adolfo Consiglio, Stefano Gori, Emiliano Piccinin and Maria Rita Pierleoni 6. Price-cap Postal Regulation: The French Experience Bénédicte Bouin, Nicolas Curien and Guillaume Lacroix 7. Some Dynamic Models for Mail Demand: The French Case François Boldron, Catherine Cazals, Jean-Pierre Florens and Sébastien Lécou 8. Forecasting Mail Volumes in an Evolving Market Environment Frédérique Fève, Jean-Pierre Florens, Frank Rodriguez and Soterios Soteri 9. The Effect of Falling Volumes on Traditional Efficiency Analysis Greg Harman, Wim Koevoets, Alejandro Requejo, Erik van der Merwe and Navin Waghe 10. Economies of Scale and Scope and Opening Hours in Post Offices and Agencies Massimo Filippini, Martin Koller and Urs Trinkner 11. Welfare and Profit Implications for Changes in Service Specification within the Universal Service Philippe De Donder, Helmuth Cremer, Paul Dudley and Frank Rodriguez 12. An Operational Measure of the Cost of Universal Service as Cross-subsidy Margaret Cigno, Diane Monaco and Edward S. Pearsall 13. Estimating the Impact of a Uniform Price Rule in a Liberalized Postal Environment: The Case of the United States Postal Service Michael D. Bradley, Jeff L. Colvin, Norma B. Nieto and Daniel J. Tobias 14. Funding the Cost of Universal Service in a Liberalized Postal Sector Claire Borsenberger, Helmuth Cremer, Philippe De Donder, Denis Joram and Bernard Roy 15. Cross-country Comparisons of Optimal Mail Delivery Frequency Claire Borsenberger, Denis Joram, Clément Magre and Bernard Roy 16. The Cost of the USO in the United States Robert Cohen, Charles McBride and John C. Panzar 17. Universal Service Auctions in Liberalized Postal Markets Joan Calzada, Christian Jaag and Urs Trinkner 18. A Team of Rivals: Collaboration between United States Postal Service and UPS Paul C. Smith and Paul E. Vogel 19. Customer Satisfaction Models for Itella’s Business Customers Lenni Kiikkilä 20. Postal Product Innovation Using EPPML Leon A. Pintsov and Andrei Obrea 21. The Environmental Impacts of the US Mail: Initial Life Cycle Inventory Model and Analysis Lawrence G. Buc, Peter A. Soyka and Sander S. Glick 22. Determining the Impact of Shape and Weight of Mail Items on Manual Processing Costs: An Experimental Approach Stéphane Bernard, Caroline Gomez, Lise Martin and Bernard Roy 23. Assessing the Cost of Capital for USPs in Europe: A Practical Approach António Manuel Amaral, Paulo Louro, Carla Mota and João Cristovão 24. Historical Development of a Universal Service Obligation in the United States James I. Campbell Jr. Index
£156.00
Edward Elgar Publishing Ltd Promoting New Telecom Infrastructures: Markets,
Book SynopsisPromoting New Telecom Infrastructures examines how current telecom infrastructures are transforming from dedicated networks supporting either voice, data or broadcasting services to converged networks that support a wide variety of communication services, often denoted as Next Generation Networks (NGN). A current key challenge is therefore to define strategies, which can stimulate demand and investments in NGN in order to ensure development of adequate information infrastructures. With contributions from leading authorities in the field, this innovative book explores the three key themes related to this challenge and to strategies for the stimulation of demand and supply for NGN: strategies for expansion of broadband, pricing in NGN and development and pricing of mobile services. This exciting work will be warmly welcomed by academics and researchers of telecommunications policy, innovation and technology studies, as well as those concerned with regulation and governance.Trade Review‘. . . the book is highly informative on a major contemporary issue in telecommunications: investments in the transition to next generation networks. The contributions provide a wide range of perspectives on the issues including novel approaches. The many empirical contributions provide a bridge between theory and practice.’ -- Wolter Lemstra, Competition and Regulation of Network IndustriesTable of ContentsContents: Preface 1. Introduction Morten Falch and Jan Markendahl PART I: STRATEGIES FOR EXPANSION OF BROADBAND NETWORKS 2. Regulation and Investment Incentives for Next Generation Broadband Access Networks Mario Pietrunti 3. Lessons Learned from the Regulation of LLU for the Future Regulation of NGA Networks Martin Lundborg 4. European Sector Regulation and Investment Incentives for Broadband Communication Networks Harald Gruber 5. Promoting Network-Based Competition in UK Fixed-Line Markets: A Failed Policy Michael H. Ryan 6. A Comparative Analysis of the Role of the State in Broadband Policy for Rural Areas: An Investigation of Telecommunications Policy in the United States and Canada Sheila S. Sager, Michael W.P. Fortuanto, Theodore R. Alter and William C. Shuffstall 7. Strategic Options for Mobile Broadband Services: The Case of a Municipal WiMAX Network in The Netherlands Bert Sadowski, Mathijs Verheijen and Alberto Nucciarelli PART II: PRICING IN NGN NETWORKS 8. Capacity-based Conveyance Pricing in an All-IP Environment Neil Marshall and Leo Borwick 9. Risk Sharing for Next Generation Access Networks – Necessary Adjustments of the Present European Regulatory Framework for Electronic Communication Networks and Services Henning Never 10. Priority and Internet Quality Jörn Kruse 11. Switching Costs in Telecommunications: Conclusions from a Hungarian Survey László Lörincz and Péter Nagy PART III: DEVELOPMENT AND PRICING OF MOBILE SERVICES 12. The Reconfiguration of Mobile Service Provision: Towards Platform Business Models Pieter Ballon, Nils Walravens, Antonietta Spedalieri and Claudio Venezia 13. Understanding Adoption of Mobile Service Bundles Harry Bouwman, Mark de Reuver and Alex Visser 14. Analysing the Stickiness of Mobile Service Usage Hannu Verkasalo 15. Using On-net / Off-net Price Differential to Measure the Size of Call Externalities and its Implications for Setting Efficient Mobile Termination Rates Jonathan Sandbach and Luke van Hooft 16. Mobile Regulation and the ‘Waterbed’ Effect Christos Genakos and Tommaso Valletti Index
£116.00
Edward Elgar Publishing Ltd THE RUSSIAN PRESS FROM BREZHNEV TO YELTSIN:
Book SynopsisIn The Russian Press from Brezhnev to Yeltsin, John Murray charts and examines the main changes in the content and language of the Russian press over the last decade. This is the most up-to-date book covering the evolution of the post-Soviet press and makes an important contribution to scholarship through the inclusion of much original contemporary source material and a series of extensive interviews with leading Russian journalists. Following a general survey of the Russian press since 1917, the book examines in detail the workings of the press before Perestroika, during Gorbachev's period in office, and under Boris Yeltsin's presidency. The author looks in particular at the changing relationship between the press and politicians, the emergence of Western-style newspapers and the economic problems facing the post-Soviet newspaper world. The book also examines separately how the language of the press changed as a result of the political liberalization of the late 1980s and continues to change in the 1990s. Included in the book are twelve interviews with Russian journalists taken between 1987 and 1993 that illustrate the changing self-perception of journalists during that period.An award-winning journalist in his own right, Dr Murray has written a book that will be of interest both to academic researchers and working journalists concerned with analysing the language of political discourse in Soviet and Russian journalism.Trade Review'His book has no rival as a survey of the late years of the Soviet press, and its hesitant, chaotic birth into the freedoms of the market. He knows the press, the journalists, the culture and above all he understands the varied languages.' -- Martin Walker, Sunday Tribune'John Murray has explored a fascinating topic and his book is both thorough and thought-provoking.' -- Judith Devlin, Sunday Independent'This is a well written and easily read book. Murray provides a significant amount of information which gives the reader a clear picture of the function of the press in the ex-Soviet Union. The volume can equally attract the attention and interest not only of those social scientists who are interested in the ex-Soviet Union but of anyone interested in the function of the press.' -- Yannis A. Stivachtis, Europe-Asia Studies'Carefully selected and edited, these interviews are a good illustration to the events discussed in the book and the conclusions it reaches. The book is useful reading for specialists in Russian affairs and in the media in general.' -- Vera Tolz, Slavic Review
£105.00
Edward Elgar Publishing Ltd Globalisation, Convergence and European
Book SynopsisThis book provides a comprehensive and up-to-date account of the complex interrelationship between technological change, globalisation, 'Europeanisation', national institutional structures, and the transfer of ideas in the reform of European telecommunications regulation.Globalisation, Convergence and European Telecommunications Regulation analyses the achievements and limitations of over twenty years of EU efforts to liberalise markets and to harmonise regulation. A key feature is the author's treatment of the EU's regulatory policy response to technological convergence in the information and communications sector, through its new Electronic Communications Regulatory Framework. The book explores in detail the dynamics of the complex relationship between technological and globalisation pressures, economic interests and European and national policy responses. A key finding is persistent Member State diversity in regulatory implementation alongside remarkable policy convergence on a new institutional model for the telecommunications sector. An overarching trend is the emergence of distinct features of a 'regulatory state', at national and EU level, in the telecommunications sector.Contributing to the ongoing debate on the role of the EC and the extent to which EU telecommunications policy can be described as 'supranational', this book will strongly appeal to academics, researchers, students and practitioners involved in the fields of technology, public policy and European studies.Trade Review'For policy analysts, the transformation of European public policies since the nineties has become an exceptionally challenging process in which actors and institutions operate at multiple levels combining old and new loyalties, playing traditional and innovative political games. This is an excellent book that introduces the reader to these complexities taking into account recent academic debates about policy making in Europe, and analyses the configuration of a telecommunications regulatory regime in Europe at different levels. The book reviews the recent policy changes towards the opening of telecommunications markets in Europe, considering different analytical perspectives. Globalization and domestic pressures are both regarded as relevant factors impacting on European arenas, and Europeanization processes are carefully examined in detail within these contexts. In sum, for all those who aim to understand recent developments in European telecommunications policy, this book will make for necessary reading.' -- Jacint Jordana, Universitat Pompeu Fabra, Barcelona, SpainTable of ContentsContents: 1. Introduction: The Analytical Framework 2. Globalisation and the Competition State 3. Liberalisation and Europeanisation of Telecommunications – The Emergence of an EU Policy Framework 4. The Transposition and Implementation of the EU’s 1998 Regulatory Framework 5. A New EU Regulatory Package for Converging Electronic Communications Networks and Services 6. Regulation of Communications Content and the EU’s Electronic Communications Regulatory Framework 7. The Changing Global Governance of Telecommunications and the EU 8. Conclusions – Globalisation, Convergence and European Telecommunications Regulation References Index
£100.00
Edward Elgar Publishing Ltd The Economics of the Mass Media
Book SynopsisThe study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.Trade Review'This collection (skillfully edited by Gillian Doyle) is a very useful introduction to some of these issues which now characterise broadcasting around the globe. The emphasis is on public broadcasting (free-to-air television in particular), but there are also discussions of radio, print media, the creative industries, and perceived or possible impacts of new technology.' -- Media International Australia'This collection of the best work in media economics is the first of its kind that I know of, a great resource for teaching and research in the field.' -- David Waterman, Indiana University, Bloomington, USTable of ContentsContents: Acknowledgements Introduction Gillian Doyle PART I THE NATURE OF MEDIA ECONOMICS 1. James Owers, Rod Carveth and Alison Alexander (2004), ‘An Introduction to Media Economic Theory and Practice’ 2. Christopher Gasson (1996), ‘The Media Sector’ 3. Richard Collins, Nicholas Garnham and Gareth Locksley (1988), ‘The Peacock Committee and the Economic Analysis of Broadcasting’ 4. Richard E. Caves (2003), ‘Contracts Between Art and Commerce’ 5. Douglas Gomery (1989), ‘Media Economics: Terms of Analysis’ 6. Michael O. Wirth and Harry Bloch (1995), ‘Industrial Organization Theory and Media Industry Analysis’ PART II PUBLIC PURPOSES 7. Glenn Withers (2003), ‘Broadcasting’ 8. Andrew Graham (1999), ‘Broadcasting Policy in the Multimedia Age’ 9. Gavyn Davies [Chairman](1999), ‘Market Failures in Broadcasting’ 10. Sir Alan Peacock (1996), ‘The Political Economy of Broadcasting’ 11. Martin Cave, Richard Collins and Peter Crowther (2004), ‘Regulating the BBC’ 12. John O’Hagan and Michael Jennings (2003), ‘Public Service Broadcasting in Europe: Rationale, Licence Fee and Other Issues’ PART III EXPANSION, DIVERSIFICATION AND CONCENTRATION 13. Karl Erik Gustafsson (1995), ‘Origins and Dynamics of Concentration’ 14. Alan B. Albarran and John Dimmick (1996), ‘Concentration and Economies of Multiformity in the Communication Industries’ 15. Alfonso Sánchez-Tabernero and Miguel Carvajal (2002), ‘Strategies’ 16. Gillian Doyle (2002), ‘Corporate Strategies’ 17. Robert G. Picard (1996), ‘The Rise and Fall of Communication Empires’ 18. Castulus Kolo and Patrick Vogt (2003), ‘Strategies for Growth in the Media and Communications Industry: Does Size Really Matter?’ PART IV BUSINESS STRATEGIES 19. Colin Hoskins, Stuart McFadyen and Adam Finn (1997), ‘Business Issues and Strategies’ 20. Jeanette Steemers (2004), ‘Process and Product – The Global Trade in Television Programmes’ 21. Piet Bakker (2002), ‘Free Daily Newspapers – Business Models and Strategies’ 22. Marc Bourreau (2003), ‘Mimicking vs. Counter-programming Strategies for Television Programs’ 23. Simone Murray (2005), ‘Brand Loyalties: Rethinking Content Within Global Corporate Media’ PART V AUDIENCES 24. Philip M. Napoli (2001), ‘The Audience Product and the New Media Environment: Implications for the Economics of Media Industries’ 25. James G. Webster (2005), ‘Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World’ 26. Steven S. Wildman (2003), ‘Modelling the Ad Revenue Potential of Media Audiences: An Underdeveloped Side of Media Economics’ 27. Philip M. Napoli (2002), ‘Audience Valuation and Minority Media: An Analysis of the Determinants of the Value of Radio Audiences’ PART VI NEW TECHNOLOGY 28. Allan Brown (2002), ‘Different Paths: A Comparison of the Introduction of Digital Terrestrial Television in Australia and Finland’ 29. Andrew Graham (2001), ‘The Assessment: Economics of the Internet’ 30. Peter Goodwin (1998), ‘Concentration: Does the Digital Revolution Change the Basic Rules of Media Economics?’ 31. Robert G. Picard (2000), ‘Changing Business Models of Online Content Services: Their Implications for Multimedia and Other Content Producers’ 32. Sylvia M. Chan-Olmstead and Louisa S. Ha (2003), ‘Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet’ 33. Ruth Towse (2004), ‘Copyright and Economics’ Name Index
£285.00
Reaktion Books Cinema India
Book SynopsisThis is the first book to concentrate on the visual culture of Indian cinema, specifically Bombay-based cinema since 1913. Cinema is one of India's most vibrant cultural products, as well as a major industry, producing the largest number of films in the world. Drawing on a wide range of sources, Dwyer and Patel examine Bombay cinema's unique styles, genres and themes, tracing its roots in early photography, theatre and chromolithography and its development as a visual regime that dominates Indian popular culture. The authors consider mise-en-scene, looking at sets, locations and costumes crucial to understanding Indian fashion, lifestyle and consumption. They examine the use of hairstyles and make-up in the context of representations of the body in order to explore changing ideas of beauty and sexuality. Other crucial elements that are discussed include ethnicity and Westernization, thus highlighting issues of class, caste, regional variation and religion. Finally the authors look at publicity materials and examine the development of the imagery employed in film-advertising.Trade Reviewwritten in a clear and accessible style ... It is also exceptionally well-illustrated ... In extending their analysis to extra-filmic discourses, Dwyer and Patel show how movie imagery permeates into the wider culture and society. Film International a most welcome book ... full of information and delightful illustrations of Hindi film stars and sets of major, even path-breaking productions, both in color and in black and white, that elicit nostalgic memories ... a must read for Hindi film fans and for students and scholars in film studies and visual studies Journal of Asian Studies a rich and substantive analysis ... informative and interesting Contemporary South Asia
£24.95
Wits University Press The People’s Paper: A centenary history and
Book SynopsisThis much-awaited volume uncovers the long-lost pages of the major African multi-lingual newspaper, Abantu-Batho. Founded in 1912 by African National Congress convener Pixley Seme, with assistance from the Swazi Queen, it was published until 1931, attracting the cream of African politicians, journalists, and poets S.E.K Mqhayi, Nontsizi Mgqwetho and Robert Grendon. In its pages burning issues of the day were articulated alongside cultural by-ways. Comprising both essays on and texts from the paper, it explores the complex movements and individuals that emerged. The essays contribute rich, new material to provide clearer insights into South African politics and intellectual life. The Anthology unveils a judicious selection of never-before-published columns from the paper spanning every year of its life, drawn from repositories on three continents. Abantu-Batho also had a regional and international focus, and by examining all these dynamics across boundaries and disciplines the book transcends established historiographical frontiers to fill a lacuna that scholars have long lamented.Distinguished historians and literary scholars, together with exciting young scholars, plumb the lives and ideas of editors, writers, readers and allied movements. Sharing the considerable interest in the ANC centenary, this unique book will have a strong appeal and secure audience among all interested in history, politics, culture, literature, gender, biography and journalism studies, from academics and students to a general public interested in knowing about this early ANC newspaper, its people and the stories that once captivated South Africans.Table of ContentsIntroduction: A Centenary History of Abantu-Batho, the People’s Paper Peter Limb Chapter 1 ‘Only the Bolder Spirits’: Politics, Racism, Solidarity and War in Abantu-Batho Peter Limb Chapter 2 ‘They Must Go to the Bantu Batho’: Economics and Education, Religion and Gender, Love and Leisure in the People’s Paper Peter Limb Chapter 3 Pixley Seme and Abantu-Batho Chris Saunders Chapter 4 Queen Labotsibeni and Abantu-Batho Sarah Mkhonza Chapter 5 ‘We of Abantu Batho’: Robert Grendon’s Brief and Controversial Editorship Grant Christison Chapter 6 The Swazi Royalty and the Founding of Abantu-Batho in a Regional Context 174 Chris Lowe Chapter 7 Abantu-Batho and the Xhosa Poets 201 Jeff Opland Chapter 8 African Royalty, Popular History and Abantu-Batho Sifiso Mxolisi Ndlovu and Peter Limb Chapter 9 ‘Johannesburg in Flames’: The 1918 Shilling Campaign, Abantu-Batho and Early African Nationalism in South Africa Paul Landau Chapter 10 Garveyism, Abantu-Batho and the Radicalisation of the African National Congress during the 1920s Robert Trent Vinson Chapter 11 An African Newspaper in Central Johannesburg: The Journalistic and Associational Context of Abantu-Batho Peter Limb Conclusion Assessing the Decline and Legacy of Abantu-Batho Peter Limb
£33.25
Liverpool University Press Creation of Political News: Television and
Book SynopsisThis book examines the relationship between the media and party political conferences.Trade Review"Detailed case studies provide a welcome documentation of ground-level practice and bring out the complexities of current media-political relations in a way that more generalised polemical pieces often fail to do." -- Parliamentary Affairs."An excellent introduction to journalism and political spin in contemporary British politics." -- Media, Culture & Society."Well researched and highly readable, it will be of great interest to media and political communicaton specialists." -- Party Politics."The focus is on the management of television coverage of annual party conferences, until now a theme not covered in British academic media research." -- The Political Quarterly."Stanyer's book provides fascinating insights into the current organization, conduct and mediation of the modern party political conference in the UK." -- European Journal of Communication.Table of ContentsContents: Acknowledgements; Introduction: The News from Blackpool, Bournemouth and Brighton; Creating the Good' Conference; Negotiating Coverage; The Broadcasters by the Seaside; Spinning on the Conference Circuit; Packaging the Leader's Speech; Off Message: the Limits of Agenda Management; Manufacturing Debate; The Formation of Conference News Agendas; Appendix: Research Methods; Notes; Bibliography; Index.
£100.00
Liverpool University Press Creation of Political News: Television and
Book SynopsisThis book examines the relationship between the media and party political conferences.Trade Review"Detailed case studies provide a welcome documentation of ground-level practice and bring out the complexities of current media-political relations in a way that more generalised polemical pieces often fail to do." -- Parliamentary Affairs."An excellent introduction to journalism and political spin in contemporary British politics." -- Media, Culture & Society."Well researched and highly readable, it will be of great interest to media and political communicaton specialists." -- Party Politics."The focus is on the management of television coverage of annual party conferences, until now a theme not covered in British academic media research." -- The Political Quarterly."Stanyer's book provides fascinating insights into the current organization, conduct and mediation of the modern party political conference in the UK." -- European Journal of Communication.Table of ContentsContents: Acknowledgements; Introduction: The News from Blackpool, Bournemouth and Brighton; Creating the Good' Conference; Negotiating Coverage; The Broadcasters by the Seaside; Spinning on the Conference Circuit; Packaging the Leader's Speech; Off Message: the Limits of Agenda Management; Manufacturing Debate; The Formation of Conference News Agendas; Appendix: Research Methods; Notes; Bibliography; Index.
£27.06
Wallflower Press The Star System
Book Synopsis
£16.19
Wallflower Press The Hollywood Story to Know About the American
Book Synopsis
£25.20
Wallflower Press Documentary Display – Re–Viewing Nonfiction Film
Book Synopsis
£25.20
Wallflower Press Documentary Display – Re–viewing Nonfiction Film
Book Synopsis
£70.40
University of Westminster Press Critical Theory of Communication: New Readings of
Book Synopsis
£18.99
RIT Cary Graphic Arts Press Telecommunications History & Policy into the 21st
Book SynopsisTelecommunications History & Policy into the 21st Century provides a succinct overview of the telecommunications environment and the factors that have shaped this industry from its inception through 2009. As a former executive with AT&T, Mr. Fulle shares his professional knowledge of an industry that is evolving at an increasing rate. This book provides a valuable examination of the evolution and complexity of the telecommunications industry, not only from its technological advances, but through actual business case studies and analysis of the four components of industry change: technology, regulatory and legal policy, market forces and security. Each chapter provides a brief summary of key concepts and a list of study questions to invoke discussion and review. While the events of the past have been significant and important, the best is yet to come! Professor Ron Fulle is a graduate of the State University of New York at Oswego where he received a BS in Mathematics, and he holds a MS in Telecommunications from the University of Colorado at Boulder. He has over twenty-five years of industry experience and is currently teaching at Rochester Institute of Technology in the Telecommunications Engineering Technology program.Trade ReviewThis book addresses an interesting and important topic and is well designed as either a textbook for a telecommunications policy course or a book for a general reader who wants grounding in the last 25 years of the telecommunications industry and policy. The study questions at the end of the chapters are particularly good! - -- Gregg Sayre, Associate General Counsel, Eastern Region, Frontier CommunicationsProfessor Fulle allowed me to use a pre-publication manuscript of this book for a 2009 Telecom Policy class that I taught. Students found the book to be easy to understand and forthright. They liked the book, learned from it and rated it highly. - -- Gidon Lissai, Software Engineer, Lenel Systems International Inc. and Adjunct Professor, Rochester Institute of Technology
£23.75
RIT Cary Graphic Arts Press The Bentons: How An American Father and Son
Book SynopsisThe ease with which we can choose a typeface today is something we take for granted, but it is possible only because of the tremendous amount of labor of the Bentons. The ease with which we can choose a typeface today from a plethora of options to fit a particular need is something we may take for granted, but it is possible only because of the tremendous amount of labor and ingenuity that camebefore. The story of the lives and work of Linn Boyd Benton and Morris Fuller Benton is an important chapter in the history of type, recalling a time in American history when men quietly worked at developing and improvingmechanical technologies that they thought would continue evolving incrementally into the future.
£18.99
Business Expert Press Artist Development Essentials: The Key to Structuring a Sustainable Profile in the Music Industry
Book SynopsisAs a constantly evolving and developing industry, the music business environment continues to establish new standards in terms of operational efficiency, dynamics between the different parties involved in the professional cycles, and constructing and performing methodologies in the process of achieving the desired results that all the participants in the music world have to adapt to in order to establish a sustainable career.Hence, the main purpose of this book is to provide practical advice suitable to both aspiring music professionals and artists that need detailed guidance in the process of developing the basis of a fruitful, promising, and sustainable profile, not only in terms of business performance, but psychologically as well.
£21.80
Business Expert Press The Olympic Sports Economy
Book SynopsisEvery two years, the Olympics wins world attention with contests and celebrations. The success story of the world’s most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world. Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution.The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions. The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.
£21.80
Briscoe Ctr for Amer History Ut-Austin With the Bark Off: A Journalist’s Memories of LBJ
Book Synopsis
£23.39
Rutgers University Press Hollywood Diplomacy: Film Regulation, Foreign
Book SynopsisHollywood Diplomacy contends that, rather than simply reflect the West’s cultural fantasies of an imagined “Orient,” images of Chinese, Japanese, and Korean ethnicities have long been contested sites where the commercial interests of Hollywood studios and the political mandates of U.S. foreign policy collide, compete against one another, and often become compromised in the process. While tracing both Hollywood’s internal foreign relations protocols—from the “Open Door” policy of the silent era to the “National Feelings” provision of the Production Code—and external regulatory interventions by the Chinese government, the U.S. State Department, the Office of War Information, and the Department of Defense, Hye Seung Chung reevaluates such American classics as Shanghai Express and The Great Dictator and applies historical insights to the controversies surrounding contemporary productions including Die Another Day and The Interview. This richly detailed book redefines the concept of “creative freedom” in the context of commerce: shifting focus away from the artistic entitlement to offend foreign audiences toward the opportunity to build new, better relationships with partners around the world through diplomatic representations of race, ethnicity, and nationality.Trade Review"Deeply rooted in sound documentation and rigorous archival study but also imaginative and subtle in the interpretive work it accomplishes, Hollywood Diplomacy offers a fresh and vital account of the censorship and regulation that surrounds Asian and Asian American representation in film." -- Ellen Scott * author of Cinema Civil Rights: Regulation, Repression, and Race in Classical Hollywood *“The first comprehensive study of Hollywood’s regulation of East Asian representation. A rigorously-researched and important illumination of the impact of politics, protest, and profit on Hollywood’s representation of race.” -- Philippa Gates * author of Criminalization/Assimilation: Chinese/Americans and Chinatowns in Classical Hollywood Film *"The book provides a new and fresh understanding of how policies, censorship, and the propaganda machine can influence screenwriters, directors, and production companies. A deft combination of history and textual analysis, Hollywood Diplomacy provides insight into how Hollywood has often wrongly represented East Asian people and then attempted to save face and money by editing out those problematic representations. Essential." * Choice *"Hollywood Diplomacy provides great contribution to scholarship not simply on Asian representation on film, but toward providing a much-needed book-length contribution toward better understanding the tensions between foreign censorship boards as well as the progression of Hollywood’s foreign policy at large." * Historical Journal of Film, Radio, and Television *Table of ContentsIntroductionPart I: Diplomatic Representations in Classical Hollywood 1. Censorship as Cultural Resistance: The Chinese Government's "Uplift" of National Images in 1930s Hollywood 2. Justified Patricide and (Im)Properly Directed Hatred: Regulating the Representations of Chinese and Japanese in Doolittle Raid Films 3. Beyond Propaganda Model: The Pentagon as a Technical Advisor for Brainwashing Films of the Cold War EraPart II: The War on Terror, Contemporary Hollywood, and Its Global Discontents 4. From Die Another Day to "Another Day": The Anti-007 Movement, Pan-Asian Nationalism, and Protests as Censorship 5. The Interview as a Twenty-First-Century Great Dictator? Rethinking Film Regulation and Foreign Relations through the Sony CrisisConclusion: Chinese Censors Return to Hollywood Appendix Acknowledgments Notes Index
£30.60
Rutgers University Press Media Culture in Transnational Asia: Convergences
Book SynopsisMedia Culture in Transnational Asia: Convergences and Divergences examines contemporary media use within Asia, where over half of the world’s population resides. The book addresses media use and practices by looking at the transnational exchanges of ideas, narratives, images, techniques, and values and how they influence media consumption and production throughout Asia, including Sri Lanka, Bangladesh, South Korea, Singapore, Vietnam, Afghanistan, Iran and many others. The book’s contributors are especially interested in investigating media and their intersections with narrative, medium, technologies, and culture through the lenses that are particularly Asian by turning to Asian sociopolitical and cultural milieus as the meaningful interpretive framework to understand media. This timely and cutting-edge research is essential reading for those interested in transnational and global media studies. Trade Review“Media Culture in Transnational Asia is one of the most informative books on Asian cultural studies, examining the dynamics of the local and global forces in the trans-Asian mediascape from a local or Asian point of view. With its focus on the production and circulation of media products, old and new, both within and across national borders, this edition rewards its readership with a rich, productive dialogue among different nations, regions, and perspectives that sounds the possibilities of a rising new pan-Asian community.” -- Suk Koo Rhee * professor at Yonsei University *"Global and glocal, pan-Asian or trans-Asian, from radio to mukbang, this pithy volume presents a provocative collection of scholarship that interrogates transnational media culture in Asia—a region that is steeped in tradition yet burgeoning in exciting new ways. Media Culture in Transnational Asia is a timely and valuable contribution to media studies and Asian studies." -- Sun Sun Lim * professor at Singapore University of Technology and Design *Latinx Pop Lab podcast interview with HyeSu Park https://www.youtube.com/watch?v=-1y_8qPcvA0feature=youtu.be * Latinx Pop Lab podcast *Table of ContentsContents Introduction Hyesu Park and Maya Dodd Part I: Transnational Approach Chapter 1: Converging on Love and Indifference: Mediated Otherness in South and East Asia Rea Amit Chapter 2: The Child Bride: Unpacking the Popularity of the Indian Television Show Balika Vadhu in Vietnam Shubhda Arora and Juhi Jotwani Chapter 3: Star Construction in the Era of Media Convergence: Pro-Am Online Videos, Co-creative Culture, and Transnational Chinese Icons on YouTube Dorothy Wai Sim Lau Chapter 4: Screen to Screen: Adaptation and Transnational Circulation of Chinese (Web) Novels for Television W. Michelle Wang Chapter 5: Rhetorical Liminality in Southeast Asian Media Representations of Human Trafficking John Gagnon Chapter 6: Addressing Transnational Legacies of Colonialism in East Asia: Cases from Contemporary Japanese Art Hiroki Yamamoto Part II: Single-nation Approach Chapter 7: Media, Narrative, and Culture: Narrativizing and Contextualizing Korean Mukbang Shows Hyesu Park Chapter 8: Construction, Consumption, and Representation of White Supremacy in Sri Lankan Advertisements: Living White While Being Non-White Asantha U. Attanayake Chapter 9: A Liminal Bengali Identity: Film Culture in Bangladesh Sabiha Huq Chapter 10: Screening Southeast Asia: Film, Politics, and the Emergence of the Nation in Post-War Southeast Asia Darlene Machell de Leon Espena Chapter 11: Afghan Media and Culture in Transition Alireza Dehghan Chapter 12: A Semiotic Analysis of Symbolic Actions of Iranian Instagram Users Hamid Abdollahyan and Hoornaz Keshavarzia Acknowledgments Bibliography Notes on Contributors Index
£107.20
Rutgers University Press Transnational Korean Cinema: Cultural Politics,
Book SynopsisIn Transnational Korean Cinema author Dal Yong Jin explores the interactions of local and global politics, economics, and culture to contextualize the development of Korean cinema and its current place in an era of neoliberal globalization and convergent digital technologies. The book emphasizes the economic and industrial aspects of the story, looking at questions on the interaction of politics and economics, including censorship and public funding, and provides a better view of the big picture by laying bare the relationship between film industries, the global market, and government. Jin also sheds light on the operations and globalization strategies of Korean film industries alongside changing cultural policies in tandem with Hollywood’s continuing influences in order to comprehend the power relations within cultural politics, nationally and globally. This is the first book to offer a full overview of the nascent development of Korean cinema.Trade Review"The most comprehensive book available on South Korean Cinema, covering the complexities of the Korean film industry from 1919 onwards, both as an art form and as a business. It is destined to become required reading for anyone interested in Korean cinema especially in relation to the link between politics, economics and cultural expression." -- Colette Balmain * author of Introduction to Japanese Horror Film *"An ambitious, well-researched book that details how the complex interplay between cultural policy, socioeconomic development, competition with Hollywood and technological change led to the remarkable growth and increasing global reach of Korean cinema." -- Darcy Paquet * author of "New Korean Cinema: Breaking the Waves" *"Recommended." * Choice *"Although Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies is concise, it contains a vast amount of information...a comprehensive review of various historical and social factors influencing [the] evolution [of South Korea films.” * Asiascape: Digitial Asia *Table of ContentsPreface Chapter 1. The Emergence of Contemporary Korean Cinema Chapter 2. State Film Policy and the Politicization of Censorship Chapter 3. Screen Quotas in the Era of the U.S.-Korea FTA Chapter 4. Conglomeration, Screen Oligopolu, and Cultural Diversity Chapter 5. Public Film Funding and Transnational Production Chapter 6. Coproduction and Transnationalization of Korean Cinema Chapter 7. Transnationalization of Film Genres Chapter 8. Transmedia Storytelling of Webtoons in Films in the Digital Era Chapter 9. Conclusion: Korean Cinema's Future in Digital Technologies Notes References Index About the Author
£26.99
Rutgers University Press Transnational Korean Cinema: Cultural Politics,
Book SynopsisIn Transnational Korean Cinema author Dal Yong Jin explores the interactions of local and global politics, economics, and culture to contextualize the development of Korean cinema and its current place in an era of neoliberal globalization and convergent digital technologies. The book emphasizes the economic and industrial aspects of the story, looking at questions on the interaction of politics and economics, including censorship and public funding, and provides a better view of the big picture by laying bare the relationship between film industries, the global market, and government. Jin also sheds light on the operations and globalization strategies of Korean film industries alongside changing cultural policies in tandem with Hollywood’s continuing influences in order to comprehend the power relations within cultural politics, nationally and globally. This is the first book to offer a full overview of the nascent development of Korean cinema.Trade Review"The most comprehensive book available on South Korean Cinema, covering the complexities of the Korean film industry from 1919 onwards, both as an art form and as a business. It is destined to become required reading for anyone interested in Korean cinema especially in relation to the link between politics, economics and cultural expression." -- Colette Balmain * author of Introduction to Japanese Horror Film *"An ambitious, well-researched book that details how the complex interplay between cultural policy, socioeconomic development, competition with Hollywood and technological change led to the remarkable growth and increasing global reach of Korean cinema." -- Darcy Paquet * author of "New Korean Cinema: Breaking the Waves" *"Recommended." * Choice *"Although Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies is concise, it contains a vast amount of information...a comprehensive review of various historical and social factors influencing [the] evolution [of South Korea films.” * Asiascape: Digitial Asia *Table of ContentsPreface Chapter 1. The Emergence of Contemporary Korean Cinema Chapter 2. State Film Policy and the Politicization of Censorship Chapter 3. Screen Quotas in the Era of the U.S.-Korea FTA Chapter 4. Conglomeration, Screen Oligopolu, and Cultural Diversity Chapter 5. Public Film Funding and Transnational Production Chapter 6. Coproduction and Transnationalization of Korean Cinema Chapter 7. Transnationalization of Film Genres Chapter 8. Transmedia Storytelling of Webtoons in Films in the Digital Era Chapter 9. Conclusion: Korean Cinema's Future in Digital Technologies Notes References Index About the Author
£107.20
Rutgers University Press Staging a Comeback: Broadway, Hollywood, and the
Book SynopsisIn the early 1980s, Walt Disney Productions was struggling, largely bolstered by the success of its theme parks. Within fifteen years, however, it had become one of the most powerful entertainment conglomerates in the world. Staging a Comeback: Broadway, Hollywood, and the Disney Renaissance argues that far from an executive feat, this impressive turnaround was accomplished in no small part by the storytellers recruited during this period. Drawing from archival research, interviews, and textual analysis, Peter C. Kunze examines how the hiring of theatrically trained talent into managerial and production positions reorganized the lagging animation division and revitalized its output. By Aladdin, it was clear that animation—not live action—was the center of a veritable “renaissance” at Disney, and the animated musicals driving this revival laid the groundwork for the company’s growth into Broadway theatrical production. The Disney Renaissance not only reinvigorated the Walt Disney Company but both reflects and influenced changes in Broadway and Hollywood more broadly.Trade Review"Peter Kunze’s Staging a Comeback brings a fresh perspective to the Disney 'renaissance' of the 1980s and '90s. He examines these films’ historical connection to the theatricality, anthropomorphic performance, and mediated liveness of classic animation. The book is also noteworthy for the author’s innovative research methods, in light of the studio’s reluctance to open up to independent scholarship. Kunze shows that if you can’t enter the castle over the moat, you can storm it by way of the ramparts."— Donald Crafton, author of Shadow of a Mouse: Performance, Belief, and World-Making in Animation "Staging a Comeback tells a fascinating, complex story of corporate ambition, artistic vision, and theatrical collaboration. Kunze brilliantly reveals how the interdependence of theater and animation, New York City and theme parks, Hollywood producers and Broadway musical theater artists enabled Disney’s breathtaking success."— Stacy Wolf, author of Beyond Broadway: The Pleasure and Promise of Musical Theatre across AmericaTable of ContentsIntroduction 1 “Just Waiting for the Prince to Arrive”: Broadway and Hollywood before the Disney Renaissance, 1982 2 “Sort of Like the Sopranos Took Over the Studio”: Regime Change at Disney, 1983–1986 3 “Make the Audience Fall in Love with Her”: Howard Ashman and Alan Menken, The Little Mermaid, and Disney, 1987–1989 4 “A Celebration of Certain Sensibilities”: Howard Ashman and Alan Menken, Beauty and the Beast, and Disney, 1990–1991 5 “Like the Old-Fashioned Musicals Did”: Robert Jess Roth, Beauty and the Beast, and Disney, 1992–1994 6 “I Don’t Do Cute”: Julie Taymor, The Lion King, and Disney, 1994–1998 Conclusion Acknowledgments Notes Index
£25.19
Rutgers University Press Staging a Comeback: Broadway, Hollywood, and the
Book SynopsisIn the early 1980s, Walt Disney Productions was struggling, largely bolstered by the success of its theme parks. Within fifteen years, however, it had become one of the most powerful entertainment conglomerates in the world. Staging a Comeback: Broadway, Hollywood, and the Disney Renaissance argues that far from an executive feat, this impressive turnaround was accomplished in no small part by the storytellers recruited during this period. Drawing from archival research, interviews, and textual analysis, Peter C. Kunze examines how the hiring of theatrically trained talent into managerial and production positions reorganized the lagging animation division and revitalized its output. By Aladdin, it was clear that animation—not live action—was the center of a veritable “renaissance” at Disney, and the animated musicals driving this revival laid the groundwork for the company’s growth into Broadway theatrical production. The Disney Renaissance not only reinvigorated the Walt Disney Company but both reflects and influenced changes in Broadway and Hollywood more broadly.Trade Review"Peter Kunze’s Staging a Comeback brings a fresh perspective to the Disney 'renaissance' of the 1980s and '90s. He examines these films’ historical connection to the theatricality, anthropomorphic performance, and mediated liveness of classic animation. The book is also noteworthy for the author’s innovative research methods, in light of the studio’s reluctance to open up to independent scholarship. Kunze shows that if you can’t enter the castle over the moat, you can storm it by way of the ramparts."— Donald Crafton, author of Shadow of a Mouse: Performance, Belief, and World-Making in Animation "Staging a Comeback tells a fascinating, complex story of corporate ambition, artistic vision, and theatrical collaboration. Kunze brilliantly reveals how the interdependence of theater and animation, New York City and theme parks, Hollywood producers and Broadway musical theater artists enabled Disney’s breathtaking success."— Stacy Wolf, author of Beyond Broadway: The Pleasure and Promise of Musical Theatre across AmericaTable of ContentsIntroduction 1 “Just Waiting for the Prince to Arrive”: Broadway and Hollywood before the Disney Renaissance, 1982 2 “Sort of Like the Sopranos Took Over the Studio”: Regime Change at Disney, 1983–1986 3 “Make the Audience Fall in Love with Her”: Howard Ashman and Alan Menken, The Little Mermaid, and Disney, 1987–1989 4 “A Celebration of Certain Sensibilities”: Howard Ashman and Alan Menken, Beauty and the Beast, and Disney, 1990–1991 5 “Like the Old-Fashioned Musicals Did”: Robert Jess Roth, Beauty and the Beast, and Disney, 1992–1994 6 “I Don’t Do Cute”: Julie Taymor, The Lion King, and Disney, 1994–1998 Conclusion Acknowledgments Notes Index
£107.20
Springer Nature Switzerland AG 2019 FIFA Women’s World Cup: Media, Fandom, and
Book SynopsisThis book examines the most prolific international women’s football tournament—the FIFA Women’s World Cup—through media, fandom and how mediated women’s soccer can improve on a global scale. Women’s soccer has exploded in terms of media exposure, television audiences and live spectatorship. This book explores those macro-level issues, while also digging into micro-level topics such as Megan Rapinoe’s celebrations and political activism, VAR reviews, LGBTQ imagery, and cultural obstacles for women’s football in Central-Eastern Europe and Nigeria. Using an interdisciplinary approach, scholars look at issues through the lenses of feminist theory, cultural studies, rhetorical criticism, political economy, performative sport fandom, autoethnography, and more. Thus, the book is important reading for students, researchers and media practitioners with interests in women’s soccer, gender in sports media, coverage of women’s sport, and sport fandom.Trade Review Table of ContentsIntroduction and Overview. News coverage of the U.S. Women’s National Team: Reinforcing or negating perpetuated discriminatory standards“Le Moment de Briller?” Examining France’s media coverage of “Les Bleues” and the 2019 FIFA Women’s World Cup France“Utterly ashamed of their behavior”: Examining the media coverage of Cameroon vs. England in the 2019 FIFA Women’s World Cup“Perhaps take back whether everyone likes VAR”: An analysis of broadcaster discourse of 2019 World Cup VAR reviewsImages, commentary and narratives made with memes from the 2019 FIFA Women’s Women’s World CupYou Come at the Queen, You Best Not Miss: Post-Colonial Representations of the U.S. Women’s National Soccer Team During the 2019 World Cup Megan Rapinoe’s “Power Pose”: Informing and influencing fan performancesO’Hara’s kiss: Coming out moment or conventional celebration?Being there, being here: What critical field methods can tell us about the 2019 FIFA Women’s World CupA (somewhat) accidental sports tourist: Watching the FIFA Women’s World Cup tournaments in different countriesNigerian female football, ambivalence and struggle in the shadowsRebel, Rebel! How Megan Rapinoe’s celebrity activism forges new paths for athletes Beyond the World Cup: Women’s football in Central-Eastern EuropeFIFA’s Feminist Foot Soldiers: Case studies on Australia, Aotearoa and who benefits from promoting the Women’s World Cup Concluding Thoughts
£113.99
Springer International Publishing AG Record, Mix and Master: A Beginner’s Guide to
Book SynopsisThis textbook is a practical guide to achieving professional-level audio productions using digital audio workstations. It contains 27 chapters divided into three sections, with specially devised diagrams and audio examples throughout. Aimed at students of all levels of experience and written in an easy-to-understand way, this book simplifies complex jargon, widening its appeal to non-academic creatives and is designed to accelerate the learning of professional audio processes and tools (software and hardware).The reader can work through the book from beginning to end or dip into a relevant section whenever required, enabling it to serve as both a step by step guide and an ongoing reference manual. The book is also a useful aid for lecturers and teachers of audio production, recording, mixing and mastering engineering.Table of ContentsSection One: Record.- 1. An Introduction to How Sound Works.- 2. Speakers.- 3. Digital Audio Workstation (DAW).- 4. Digital.- 5. Hardware.- 6. Gain Staging.- 7. Microphones.- 8. Phase.- 9. Room Acoustics.- 10. Recording Tips.- Section Two: Mix.- 11. Equalisers (Eq).- 12. Dynamics.- 13. Effects.- 14. Subgroups.- 15. Monitoring in Mono.- 16. Mid-Side Processing.- 17. Transients.- 18. Panning.- 19. Plosives.- 20. Zero Crossing and Crossfades.- 21. Mixing Tips.- Section Three: Master.- 22. What is Mastering.- 23. Prepare Your Track for Mastering.- 24. Mastering Tools.- 25. Dither.- 26. Metering.- 27. Mastering Your Song – Things to Consider.
£26.99
Springer International Publishing AG Creativity and Creative Industries in Regional
Book SynopsisThis book explores the relationship between creativity, creative people, and creative industries in regional Australia through examining lived experience. The authors draw on more than 100 qualitative interviews with creative workers, and contextualise this creative work within the broader social and cultural structures of Australia’s Hunter region (located north of Sydney, in New South Wales). An invaluable resource for anyone interested in creative ecosystems as well as creativity and innovation, this book is an ethnographic study using the Hunter region as a case connected to the national and global networks that typify the creative industry. This timely addition to the Palgrave Studies in Creativity and Culture series gives a unique insight into creativity and cultural production.Table of ContentsChapter 1: IntroductionChapter 2: Creativity and the Creative Industries: History and ContextChapter 3: Creative Industries: Global and Local PerspectivesChapter 4: Statistical AnalysisChapter 5: MusicChapter 6: Performing ArtsChapter 7: ArchitectureChapter 8: Visual ArtsChapter 9: FashionChapter 10: Advertising, PR and DesignChapter 11: PublishingChapter 12: RadioChapter 13: Film and TelevisionChapter 14: Electronic Games and Interactive ContentChapter 15: Support Organizations, Education and TrainingChapter 16: Conclusion
£104.49
Palgrave Macmillan Performing Artists and Precarity
Book SynopsisIntroduction.- Precarity in Freelance Work and Self-Employment.- Precarity and Work in The UK Cultural and Creative Sector.- Researching Precarious Work Experiences.- COVID-19 and Its Impact.- The Challenges of Financial and Operational Precarity.- Precarity, Identity and the Meaning of Cultural and Creative Work.- Live Entertainers and Extended Forms of Precarity.- Beyond Precarity? Towards a Fairer Future for Live Performers.
£33.24
Palgrave Macmillan The BBC and the Public
Book Synopsis1.-What are the Challenges Facing the BBC?.-2.-How Much is the BBC Still Used?.-3.-Does the BBC Meet the Public's Tastes and Interests?.- 4.-How Important is the BBC as a News Source?.- 5.-How Does the Public Value the BBC?.-6.-How Should the BBC Be Funded?.-7.-How is the BBC Regarded Around the World?.-8.-Does the BBC's Internal Culture Need to Change?.-9.-What Future for the BBC?.
£104.49
Palgrave Macmillan Reconceptualising Multilingualism on African
Book Synopsis.- CHAPTER 1:Reconceptualising Multilingualism on African Radio: An Introduction.- CHAPTER 2: Accommodating Multilingualism on Religious National Radio: The Case of Radio Islam Malawi.- CHAPTER 3: Analysing Multilingualism on Lagos FM in Nigeria: A Cultural Proximity Perspective.- CHAPTER 4: Unlocking Multilingualism on Radio in Lesotho.- CHAPTER 5: Beyond Officialised Languages in South Africa: A Case of Thobela FM.- CHAPTER 6: Interrogating the Interplay of Multilingualism and Multiculturalism on Lupane State University Campus Radio Station.- CHAPTER 7: Code Switching and Mixing on Star FM Zimbabwe: A Case of The Breakfast Club Show.- CHAPTER 8:Radio and Music Playtime: A Multilingual Approach in Minority Language Songs.- CHAPTER 9:The Development and Use of Economic Terminology and Content on Indigenous Radio in the Context of Multilingualism in South Africa.- CHAPTER :10 Overcoming Ethnic Divisions on Kenyan Radio: A Multilingual Programming Approach.- CHAPTER 11:Transnational Identities and Linguistic Citizenship: A Case Study of the Kalanga on BuKalanga Radio.- CHAPTER 12: Multilingual Minorities and Cultural Identity Reaffirmation: A Case of the Shangani on Avuxeni FM.
£113.99
Springer Fachmedien Wiesbaden Journalismus im Internet: Profession -
Book SynopsisIm Internet verliert der Journalismus sein Monopol als „Gatekeeper“, weil dort jeder ohne großen Aufwand publizieren kann. Vermittlung zwischen Kommunikatoren und Rezipienten bleibt aber weiterhin notwendig. Wer aber kanalisiert die „Informationsflut“ im Internet? Wer sortiert den „Informationsmüll“ aus? Sind es nach wie vor die professionellen Journalisten? Oder übernehmen die Internetnutzer selbst die Aufgabe der Selektion und Prüfung von Informationen? Können diese Prozesse technisiert werden? In dem Forschungsprojekt, das der Band vorstellt, wurde erstmals die Dreiecksbeziehung zwischen Profession, Partizipation und Technik untersucht.Table of ContentsJournalismus in der Netzwerköffentlichkeit.- Digitales Storytelling: Nutzererwartungen, Usability, Produktionsbedingungen und Präsentation.- Social Media und Suchmaschinen als journalistische Suchhilfen.- Automatisierter Journalismus.- Mobiler Journalismus.- Lokaler Journalismus im Internet.- Das Publikum des Journalismus.- User-Generated (Dis)Content.- Nachrichtenorganisation: Umbrüche durch Konvergenz, Crossmedialität, Multikanal- und Innovationsfähigkeit.- Wirtschaftliche Probleme des Journalismus im Internet.
£49.49
Springer Fachmedien Wiesbaden Der Mensch und seine Medien: Mediatisierte
Book SynopsisUnser Alltag wird immer mehr von Medien bestimmt. Dazu gehören nicht nur die Massenmedien, sondern auch Medien der interpersonalen Kommunikation, gewissermaßen vom Brief bis zur Email. Das Buch führt grundlegend in das Thema ein, in dem, ausgehend von den Grundlagen der interpersonalen Kommunikation, der Frage nachgegangen wird, das es bedeutet, wenn Menschen Medien benutzen und wie sich dadurch die zwischenmenschliche Kommunikation verändert. Dabei werden nicht zuletzt einzelne Medien näher betrachtet und in einen Gesamtzusammenhang einer veränderten Medienökologie eingeordnet.Table of ContentsInterpersonale Kommunikation und die Mediatisierung des Alltags.- Was ist interpersonale Kommunikation?.- Was bedeutet es, wenn Menschen Medien benutzen?.- Die Qual der Wahl.– Medienentscheidungen.- Der Telegraf.- Der Brief.- Das Telefon.- Internet und Email.- Internetwelten und Soziale Netzwerke.- Das Mobiltelefon.- Beziehungen zu Medien und Robotern.- Medienwelten und Medienalltage.- Medien und die Veränderung einer Medienökologie.- Wirkungsfragen.
£36.09
Campus Verlag Journalism and Technological Change: Historical
Book SynopsisTechnology, media, and journalism are closely related, both in the present time and from a historical perspective. New technologies, however, only develop their specific potential within the cultural and social contexts in which they are created and applied, and through which they are interconnected. This volume not only considers the implementation-the successes and failures-of new media technologies, but also the influence these technologies have had both on the practical demands and internal processes of media companies and on the professional roles, social positions, and self-perceptions of journalists. A thorough, interdisciplinary synthesis covering more than one hundred and fifty years of media in Europe and the United States, this innovative book reveals a continuum of technological, social, and cultural developments across journalistic history.
£60.80
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Media- und Marketingstrategien in digitalen
Book SynopsisDurch den technischen Fortschritt und eine sich verändernde Mediennutzung haben sich viele neue Kanäle entwickelt. Dies hat das Marktgefüge gravierend verändert. Werbungtreibende Unternehmen, Agenturen, Marktforscher, Medien und auch die Wissenschaft werden vor große strategische Herausforderungen gestellt. Werbekunden überdenken zunehmend ihre Marketingstrategien, Mediaagenturen managen immer mehr Kanäle, und Marktforschungsunternehmen vergrößern angesichts der neuen Konsumenten-Souveränität ihr Methodenspektrum. Die Medienunternehmen hingegen stehen zwischen den Fronten und suchen einerseits nach neuen Wegen, um ihre Zielgruppen zu binden, und müssen andererseits ihre crossmediale Wirkung nachweisen. Die Marketing-Wissenschaft setzt sich ebenfalls intensiv mit den neuen Entwicklungen auseinander. Doch der Transfer in die Praxis gelingt nicht immer. Im vorliegenden Buch analysieren Branchen-Experten in ausführlichen Interviews mit dem Fachmagazin media spectrum die aktuelle Situation und zeigen unterschiedliche Sichtweisen, Herangehensweisen und Lösungsansätze auf. Ausgewählte Best-Practice-Beispiele aus verschiedenen Branchen ergänzen den Marktüberblick.Table of ContentsMedia & Marktforschung.- Marketing & Markenführung.- Ausgewählte Best-Practice-Beispiele
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