Description

The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.

The Economics of the Mass Media

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Hardback by Gillian Doyle

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The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via... Read more

    Publisher: Edward Elgar Publishing Ltd
    Publication Date: 28/11/2006
    ISBN13: 9781858988115, 978-1858988115
    ISBN10: 185898811X

    Number of Pages: 672

    Non Fiction , Business, Finance & Law

    Description

    The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.

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