Description
Book SynopsisEntertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.
Table of ContentsChapter 1: An Introduction to the Entertainment Industry Chapter 2: Staged Story and Variety Chapter 3: Music Chapter 4: Bars, Pubs and clubs Chapter 5: Cinema and Film Chapter 6: Broadcast Media Chapter 7: Audio-Visual Media Chapter 8: The Internet Chapter 9: Gaming Chapter 10: Printed Media Chapter 11: Commercial Gambling Chapter 12: Spectator Sports Chapter 13: Thrillertainment Chapter 14: Edutainment Chapter 15: Sellertainment Chapter 16: Culturtainment Chapter 17: Spiritual Entertainment Chapter 18: Health Entertainment Chapter 19: Adult Entertainment
