Media, entertainment, information Books

1430 products


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  • Red Penguin Books Stories, Sports, and Songs

    15 in stock

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  • Murphy & Moore Publishing Social Media Management: A Complete Guide

    Book Synopsis

    £106.96

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  • Atria/One Signal Publishers NETWORK OF LIES

    2 in stock

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    2 in stock

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  • B2 Ventures, LLC Bright Lights Long Nights

    £19.94

  • Midnight Oil Publishers The Gray Lady Winked

    15 in stock

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  • Indie Experts Start With the Draft

    £14.11

  • Bloomsbury Publishing PLC Working in the Global Film and Television Industries: Creativity, Systems, Space, Patronage

    15 in stock

    Book SynopsisLike many other cultural commodities, films and TV shows tend to work in such a way as to obscure the conditions under which they are produced, a process that has been reinforced by dominant trends in the practice of Film and Television Studies. This collection places the workplace experiences of industry workers at centre stage. It looks at film and television production in a variety of social, economic, political, and cultural contexts. The book provides detailed analyses of specific systems of production and their role in shaping the experience of work, whilst also engaging with the key theoretical and methodological questions involved in film and television production. Drawing together the work of historians, film scholars, and anthropologists, it looks at film and television production not only in Hollywood and Western Europe but also in less familiar settings such as the Soviet Union, India, Nigeria, and the Democratic Republic of Congo. Chronologically wide-ranging, interdisciplinary and international in scope, it is a unique introduction, critical for all students of the film industries and film production.Trade ReviewWe live in a world where work is often about relations between people and place, and about creating an identity. More than that, hidden behind the scenes of the structures within which workers operate are real-life stories that offer unique insights into what the way we work says about our society. That is why I am fascinated by this important book...This book offers a valuable contribution to our reflections on social justice issues and change in work for readers in media and film studies, cinema history, and work and labour studies. One of the many strengths of the text is that it offers revealing and often surprising snapshots of the kinds of politics, restrictions, constraints and pressures under which various workers have had to operate, and that they must delicately navigate...Overall, the collection encourages the reader to reflect on the kind of world in which professionals in creative industries have worked, and invigorates questions about the kind of world in which we might want to work and live. -- Sheree K. Gregory, Swinburne Institute for Social Research * Media International Australia *There is an absence of work in the literature [on film and television] as a whole that would give voice to the crafts and technical trades whose arcane job titles (focus puller, matte painter or dolly grip) cinema goers glimpse fleetingly as the credits roll. The importance of this text is that it makes a contribution towards filling this gap . . . This is a welcome contribution to the literature on work in film and television production, indeed on work in the creative industries more broadly, offering a grounded and empirically informed insight into production cultures that have been ignored, or arguably worse, hyped as glamorous. -- Keith Randle, University of Hertfordshire, UK * Work, Employment & Society *Table of ContentsINTRODUCTION Andrew Dawson and Sean Holmes, "Working in Film and Television" PART ONE: SYSTEMS OF PRODUCTION 1. Andrew Dawson, "Labouring in Hollywood's Motion Picture Industry and the Promise of 'Flexible Specialisation'" 2. Dorota Ostrowska, "Alternative Models of Film Production: Film Units in Poland after World War II." 3. Olof Hedling, "New Creative Cities in Scandinavia?" PART TWO: MANOEUVRABLE SPACES 4. Sean Holmes, "No Room for Manoeuvre: Star Images and the Regulations of Actors' Labour in Silent-Era Hollywood." 5. Richard Paterson, "Freelance Life in UK Television" 6. Ikechukwu Obiaya, "Behind the Scenes: The Hidden Face of Nollywood." PART THREE: PATRONAGE AND CLIENTISM 7. Katrien Pype, "Fathers, Patrons and Clients: Social and Economic Aspects in the Production of Television Drama in Post-Mobutu Kinshasa." 8. Alison Smith, "Les Chefs-Operatrices: Women Behind the Camera in France." PART FOUR: CREATIVE AGENCY 9. Linda Marchant, "Cornel Lucas: Stills Photography and Production Culture in 1950s British Film." 10. Clare Wilkinson-Weber, "Making Faces: Competition and Change in the Production of Bollywood Film Star Looks." CONCLUSION BIBLIOGRAPHY INDEX

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  • John Blake Publishing Ltd Tony Wilson: You're Entitled to an Opinion

    15 in stock

    Book SynopsisTony Wilson was the TV reporter turned would-be music mogul whose life was more rock'n'roll than the bands he nurtured. He co-founded Factory Records and The Hacienda, he kick-started Joy Division, Happy Mondays and New Order and he was the inspiration for 24 Hour Party People. From a childhood growing up with a gay father and a domineering mother to his tragic death in 2007 after battling the NHS for a drug that could prolong his life, David Nolan investigates the man they called 'Mr Manchester'. Drawing on interviews with musicians, DJs, writers, actors, family and friends - including Wilson's partner Yvette Livesey - Nolan paints a picture of a driven, chaotic man whose influence is still felt today in music and television. Everybody knows the legend - Tony Wilson spent a lifetime creating it - for the first time, here's the truth.

    15 in stock

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  • Omnibus Press The Rise and Fall of EMI Records

    15 in stock

    Book SynopsisElectric and Music Industries Ltd (EMI) first saw the light of day in the UK in 1931. In a visionary move for the gramophone age, it manufactured both hardware (recording and playback equipment) and software (the records and tapes its machines would play). For over half a century, EMI dominated both sectors, it's music division eventually becoming the most successful in the world with a roster that at various times included "The Beatles", Maria Callas, Frank Sinatra, Cliff Richard, Pink Floyd, "The Beach Boys", "Queen", Robbie Williams, "The Spice Girls", Kate Bush and Kylie Minogue. Then in the 1990s, things started to go wrong.This title explores and investigates EMI's extraordinary decline from the greatness over two decades of rejected takeovers, unsuccessful mergers, executive changes, profit warnings, artist and staff cuts, press criticism and never-ending speculation. It includes interviews with many key players including former EMI Group/EMI Music executives Sir Colin Southgate, Jim Fifield, Eric Nicoli, Tony Wadsworth, David Munns, Rupert Perry, Ray Cooper and Jon Webster. He has also interviewed many managers, music journalists, financial analysists and rival record company executives. The result is the definitive account of a major international company's travails. It is also an eye-opening expose of the speed at which the music industry has changed.

    15 in stock

    £19.95

  • Benediction Classics Journal of a First Fleet Surgeon (1788)

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  • IT Governance Publishing Practical IT Service Management: A Concise Guide for Busy Executives

    15 in stock

    Book SynopsisHow can you ensure that IT problems do not damage your business? IT is integral to modern organisations, and the way you manage it can make or break your business. It is not enough for the IT manager to understand the latest technical developments. For your company to succeed, everyone in the IT department must also understand their role in achieving overall business goals. Written in a friendly question-and-answer format, Practical ITSM explains how to set up a technical service management structure, using the best practice framework established by the latest version of the IT Infrastructure Library (ITIL(R) 2011). The ITIL system is the most widely adopted approach to technical IT service management worldwide. It shows technical support staff how to provide the efficient IT services that are vital to your company's success. Learn how ITIL can help you to: Protect your company's reputation If you system goes down for any length of time, you might not be able to process an order or honour a contract. ITSM helps your business meet customer deadlines and expectations. Safeguard vital information and recover from IT setbacks Without adequate IT service management you could risk losing vital information, like payroll, billing and sales data. Retain momentum With a structured IT service management in place, routine maintenance issues can be quickly resolved, minimising delays and improving productivity. Read this book to see how ITIL can help your IT function support business goals.Table of ContentsIntroduction; 1: Introduction to IT Service Management; 2: Overview of ITIL 2011; 3: The ITIL Lifecycle; 4: Service Desk Function; 5: Incident Management; 6: Problem Management; 7: Change Management; 8: Release and Deployment Management; 9: Service Asset and Configuration; 10: Service Level Management; 11: Service Catalogue Management; 12: Capacity Management; 13: Demand Management; 14: Availability Management; 15: Information Security Management; 16: Access Management; 17: IT Service Continuity Management; Appendix 1: Sample SLA Between IT Services and Rocksolid Business Managers; Appendix 2: Sample OLA between IT Department and the Electrical Department; Appendix 3: Sample UC between RockSolid IT Services and ABC Computer Corp; Appendix 4: A Simple IT Service Management Flow with Interactions among Different Processes; Appendix 5: The ITIL Glossary; Appendix 6: ITSM Books and other Resources; ITG Resources

    15 in stock

    £36.59

  • The Political Economies of Media: The Transformation of the Global Media Industries

    Bloomsbury Publishing PLC The Political Economies of Media: The Transformation of the Global Media Industries

    1 in stock

    Book SynopsisThis book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Some advocates and more than a few critics have misconstrued the political economy of media as a unified field of inquiry. The authors from this volume, by contrast, draw from a more diverse stream of the schools of thought signified by this tradition: Neoclassical Economics, Radical Media Political Economy, Schumpeterian Institutional Political Economy, and the Cultural Industries School. The book as a whole is as alert to developments in our main objects of analysis - media institutions, technologies, markets, uses and society - as it is to changes in the world around us, including current trends in communication and media studies. The contributors show that digital media are disrupting entire media industries, but without erasing the past. Throughout, the impact of the unprecedented wave of media consolidation in the late-1990s and the financial crisis of the past few years loom large. The authors also suggest that there is no 'supra logic' of 'total system integration' that spans the network media, while insisting that one media sector is not the same as the next. Social networking activities often beg, pilfer and borrow 'content' from 'traditional media', but it remains the case that Time Warner, Comcast, the BBC and News Corp. are very different creatures than Apple, Baidu, Facebook or Google. In other words, even in the age of convergence and remix culture, different media continue to display their own distinctive political economies, as the volume's title - The Political Economies of Media - signals.Trade ReviewThe Political Economies of Media is the most thoughtful, original and compelling set of essays on contemporary global media industries that I have ever read. Dwayne Winseck and Dal Yong Jin are to be congratulated for shepherding and contributing to this crucial contribution to media studies. It should be mandatory reading for scholars, studentts and concerned citizens * Robert W. McChesny, University of Illinois at Urbana-Champaign *Winseck and Jin's excellent collection is one of the most important contributions in years to research and teaching in media industries. * David Hesmondhalgh, University of Leeds *This excellent book analyzes how the forces of digitalization, financialization, globalization, and consolidation affect today's media. In a world full of clarion calls, The Political Economies of Media stands out as essential reading: thoughtful interpretations in a well-organized volume, timely and useful information, a wide coverage of industries and countries, a highlighting of the diversity within political economy, and a willingness to question conventional wisdom when warranted by the data. * Eli Noam, Columbia Business School and Columbia Insitute for Tele-Information *Political Economies of the Media: The Transformation of the Global Media is probably one of the most inspiring books in political economy I have read in recent years. A wide variety of topical issues is debated and statements are underpinned by an impressive amount of empirical data... This book is a must-read for everyone interested in the structural mechanisms underlying power and control in the media and information industries. -- Tom Evens, Ghent University * Journal of Digital Television *Table of ContentsList of Figures List of Tables List of Contributors Preface Acknowledgments Part One: Introductory Essay 1 The Political Economies of Media and the Transformation of the Global Media Industries: An Introductory Essay 3 Dwayne Winseck, Carleton University Part Two: From the Singular to the Plural-Theorizing the Digital and Networked Media Industries in the Twenty-First Century Principal ongoing mutations of Cultural and Informational Industries Bernand Miège, Carleton University Media Ownership, Oligarchies, and Globalization: Media Concentration in South America Guillermo Mastrini and Martín Becerra, University of Buenos Aires Media as Creative Industries: Conglomeration and Globalization as Accumulation Strategies in an Age of Digital Media Terry Flew, Queensland University of Technology The Structure and Dynamics of Communications Business Networks in an Era of Convergence: Mapping the Global Networks of the Information Business Amelia Arsenault, Annenberg School, University of Pennsylvania Part Three The Conquest of Capital or Creative Gales of Destruction? Hard Jobs in Hollywood: How Concentration in Distribution Affects the Production Side of the Media Entertainment Industry 123 Susan Christopherson, Cornell University Financialization and the "Crisis of the Media": The Rise and Fall of (Some) Media Conglomerates in Canada Dwayne Winseck, Carleton University Deconvergence and Deconsolidation in the Global Media Industries: The Rise and Fall of (Some) Media Conglomerate(s) Dal Yong Jin, Simon Fraser University Navigational Media: The Political Economy of Online Traffic Elizabeth Van Couvering, Leicester University The Contemporary World Wide Web: Social Medium or New Space of Accumulation? Christian Fuchs, Uppsala University Part Four Communication, Conventions, and "Crises" Running on empty?: The Uncertain Financial Futures of Public Service Media in the Contemporary Media Policy Environment Peter A. Thompson, University of Wellington Mediation, Financialization, and the Global Financial Crisis: An Inverted Political Economy Perspective Aeron Davis, University of London The Wizards of Oz: Peering Behind the Curtain on the Relationship Between Central Banks and the Business Media Marc-André Pigeon, Carleton University References Suggested Subject Index Terms

    1 in stock

    £34.99

  • Academic Publishing International Ltd Realising Benefits from Government ICT Investment: a Fools Errand?

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  • aSys Publishing Musical Truth

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  • Oxford eBooks Ltd. Hot Metal Cold Beer

    £15.60

  • Rowanvale Books First with the News

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  • Charles Joseph What I Stand To Lose

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  • Crossroad Press The Horror... the Horror

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  • Rivertowns Books Digital Inc.

    £24.29

  • Remarkable Press The OneCall Close for DJs

    £10.08

  • Sibylline Digital First Giving Up the Ghost

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  • Mission Point Press Downstream from Here

    £21.59

  • INKSCRIBE PUBLSIHIN PRIVATE LIMITED Emerging Paradigms Of The Indian Print Industry

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  • Hachette Livre - BNF Livres Rares Et Curieux Principalement Sur Le

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  • Hachette Livre - BNF La Vie de Mon Père. Tome 2

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  • Petit Precis Pour Etre Precis Hanouna Président

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  • Springer Nature Switzerland AG Fashion Communication: Proceedings of the FACTUM

    15 in stock

    Book SynopsisThese conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.Table of ContentsPart I: Digitalization in Fashion.- Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation.- Digital Fashion Competences: A Longitudinal Study.- Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions.- Symbolic “Entrance” Effects of IoT: Portable Cosmetics Commerce behind the Deep-Link of web.3.0—A Case Study of Social Media Platform Store.- Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry.- Mediatization: Understanding the Rise of Fashion Exhibitions.- Part II: Fashion Communication Strategies.- Fashion Statements. Fashion Communication as an Expression of Artistic, Political, and Social Manifesto between Physical and Digital.- Virgil Abloh’s Contemporary Discourse: An Academic Approach to His Communication Strategies.- Advertising Format Evolution in Fashion Brands’ Communication: Contagious Case Study 2010–2020.- Millennials and Fashion: Branding and Positioning through Digital Interactions.- Digital Fashion Exhibition: Salvatore Ferragamo Museum and Google Arts & Culture.- Harper’s Bazaar en Español (1967): The Failed Attempt to Start a Spanish Edition of Harper’s Bazaar in the 1960s.- Part III: Communicating Sustainability.- Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020.- Label Conscious: Communicating Verifiable Sustainable Impact by Labelling Garments with Smart Technology.- Building a Prosocial Communication Model in the Fashion Sector, Based on Sustainability and Artificial Intelligence, Derived from COVID-19.- Dressed in Words: Crafting Slow and Fast Fashion Hashtags.- 100 Years of Fashion Activism: From the Women’s Suffrage Movement to the US 2020 Elections.- Rallying Hashtags as a Tool for Societal Change in Fashion.- Intercultural Crisis Communication on Social Media: A Case from Fashion.- Intangible Heritage: The Change of Significance of Hungarian Embroidery over Time.- Part IV: Fashion Storytelling.- Grunig’s Two-Way Model in the Fashion Films of Chanel N̊ 5: The Film and the One that I Want.- The Revival of Heritage Fashion Houses: Brand Identity in the Digital Era.- Luxury Fashion Storytelling: Branding Performance on Instagram.- Fashion Stories in Rome: Place-Making Narratives Within Fashion Branded City Guides.

    15 in stock

    £142.49

  • Palgrave Macmillan Migration Film Festivals

    1 in stock

    Book SynopsisINTRODUCTION.- PART I: Framing Migrations Discourses: Contexts and Evolution.- 1.1           Migrations as Controversial Discourses in the Global Public Arena.- 1.2           Migrations in their Geographical and Contextual Spaces.- 1.2.1.     The Mediterranean Region: Paradigmatic Shifts in a Challenging Context.- 1.2.1.1 Risky Migrations and the Mediatization of Controversies Re-visited.- 1.2.2.  The sub-Saharan in Migration: a Pending Reality of a complex Duality.- 1.2.3.   Latin American Migrations Repositioned: Inconsistencies and Ambivalences Demystified.- 1.2.4.   Asian Migrations in Focus: New Challenges, Contributions and Prospects.- 1.3           The Construction of Migrations in Filmic Discourses: Cinematic Spaces in Context(s).- 1.3.1      Subjectivation, Fictionalization and Resilience: Cinematic Devices Reconsidered.- 1.3.2      Hegemonic and Counter-hegemonic Migration Discourses and Representation in Media and Cinema.- 1.3.2.1 The Spanish Case.- 1.3.2.2  The Moroccan Case.- 1.3.2.3  The Sub-Saharan Case.- 1.3.2.4  Other Mediterranean Migration Films.- 1.3.2.5  The Latin American case.- 1.3.2.6  The Asian case.- PART II: The Cosmopolitan Festivalization of Migrations in Films: A Conceptual Reading 2.1 The Conceptual Debate about Migration Film Festivals: A contribution.- 2.1.1 Migration Film Festivals in Motion: Specificities, Underlying Forces and Function.- 2.1.2 The Social Function of Migration Film Festivals: Witnessing, Negotiating, and Transforming the Public Space.- PART III: Migrations film festivals Across the Entertainment Divide.- 3.1 The internal dynamics of migration film festivals.- 3.1.1. Self-image in Migration Film Festivals: Visions and Missions.- 3.1.2 Curating beyond Entertainment: Constraints and Challenges.- 3.1.2.1. The Symbolic Frontiers of Curation in Centre-Periphery Binaries: Cannes and Beyond.- 3.1.2.2 The After Screening Activities: A Prolegomena to Film Reception.- 3.1.2.3. The Programming Dynamics: Partnerships, Promotion and Outreach in Migration Film Festivals.- 3.1.3 Challenges of Migration Film Festivals: A Critical Reflection.- 3.1.3.1 Innovation in Curation and Programming: A Contribution.- 3.1.3.2 Audiences in Migration Film Festivals: Catalyzers of Changing Perceptions.- 3.1.3.3. The Future Predicaments of Migration Film Festivals.- Conclusions.- Bibliography.- Index.

    1 in stock

    £98.99

  • Palgrave Macmillan 50 Years of TV in South Africa

    Book Synopsis1. The political and social context surrounding the introduction of television in 1976.- 2. From Apartheid to Democracy to Where? – A Critical Examination of Public Television Regulation Over the Past 50 Years.- 3. Ouroboros: from evil black box to ugly monster. The history of South Africa’s television news.- 4. Apartheid Television and Language Ideologies: Selected Case Studies.- Section 2: Programming and Content Shifts.- 5. From one evening news bulletin to a news bulletin every hour.- 6. Theoretical shifts in television based Entertainment Education (E-E) interventions on HIV and AIDS in South Africa.- 7. Television and Peacebuilding: CCV Television’s nation-building role during the period of political transition in South Africa.- 8. Global Characters in Local Contexts: Examining the Representation of Matriarchs in Uzalo: Blood is Forever.- 9. The ‘Americanisation’ of South African Television and the Ethical Erosion of Society.- 10. Self-Representation Went Wrong? Tabloidizing Blackness in the Moja Love Channel.- 11. South African television ‘and its prioritization of soap operas as key genres of entertainment.- Section 3: Audience and Engagement.- 11. Does South Africa belong to all who live in it? Decoding ethnic minorities representation in South Africa television.- 12. Perceptions and Imaginations of Black Youth in New Brighton Township.- 13. Television storytelling: audience and meaning-making of television soap opera texts.- 14. Televising Truth: The Implications of Televising South Africa’s TRC.- Section 4: Television and Languages in a Multicultural and Multilingual Context.- 15. Gender Portrayals in Television Advertising.- 16. The Power of the Screen: Television's Impact on Consciousness-Raising and Public Discourse Perspectives- 17. From (in)visible and imitated disability in South African television to exposing televiewers to actors with disabilities in South African Soap Operas.- 18. From Screen to Society: Multilingual Families in South African Television Drama.- Section 5: The Emergence of Other Role-Players in the Television Industry.- 19. TV Personalities' Perspectives on Television Development in South Africa: A Phenomenological Inquiry.- 20. Broadcasting the rainbow nation: SABC’s contemporary approach to public interest programming.- 21. Radio Meets TV: Exploring the Relationship Between Radio and Television in South Africa Over the past 50 Years.- Section 6: Television and Digitality.- 22. Analysing Online Discourse: Exploring COVID-19 Vaccination Politicization among Carte Blanche Audiences.- 23. A qualitative study on the challenges and opportunities of digital migration of the South African uMaskandi music.- 24. The monolith crumbles: digital diversification and television news in South Africa.- 25. South African Drama Goes Digital: The Case of Uzalo’s Digital Content Strategy.- Section 7: Industry and Economics.- 26. Save our SABC: The fight for a functional public broadcaster in South Africa.- 27. The Political Economy of Television Broadcast in South Africa: Did Apartheid End?.- 28. The Role of Political Advertisements on Television: A Case of Democratic South Africa.

    £123.49

  • Palgrave Macmillan The Politics of Place

    Book Synopsis1. Introduction: Space and Place in the European Screen Industries. Andrew Spicer, Ruth Barton and Amy Genders.- Section 1 – Approaches to Studying Locality.- 2. Location, Location, Location! From Local Colour to Location Placement and Sustainability: the Importance of Location in Television Drama Productions. Anne Marit and Risum Waade.- Section 2 – Region and Nation.- 3. The BBC and the UK’s Nations and Regions: Hierarchies, Rivalries and Contradictions. Amy Genders and Andrew Spicer.- 4. Navigating Affective Locations: Locations, Emotional Cconomies and Layers of Legitimisation in the Production of the Danish Feature Film Kalak in Greenland. Anders Grønland.- 5. Rewriting Place: Romanian Cinema and the Political dimensions of Cultural Identity. Alex Trãilã.- Section 3 – Minority Cultures.- Chapter 6 TG4, Irish Language Broadcasting and the Impact of Location. Ruth Barton.- 7. How to Represent a Nation Without Borders: Indigenous Public Service Broadcaster NRK Sápmi’s role as a Nation-builder in a Decolonial Context. Stine Agnete Sand.- 8. The New Framework for Audiovisual Production in Spain: Minority or Minoritised Languages? Enrique Castelló-Mayo, Roi Méndez-Fernández and Antía María López-Gómez.- Section 4: Location and Cultural Identity.- 9. Beyond ‘Destination Italy’: Revitalising Italian Television’s Spatial Capital. Valentina Re.- 10. The Political Economy of Italian Locations. Marco Cucco.- Section 5: Centres and Peripheries.- 11. Platform Power and Production Design: the Impact of Mobile SVOD Production on Creative Practices in East Central Europe. Petr Szczepanik.- 12. Feel-Bad Euro Noir: Imagining Europe from its Eastern Edge in the Polish HBO TV series The Border (Wataha). Anna Mrozewicz.- 13. Looking at Norway: Netflix Originals and Regional Identity. Audun Engelstad.- 14. Conclusion. Ruth Barton, Amy Genders and Andrew Spicer.

    £44.99

  • Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Erfolgreiches Social Media Marketing: Konzepte,

    15 in stock

    Book SynopsisHeutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media Marketing zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf übergeordnete strategische und operative Fragestellungen die längerfristige Relevanz der Aussagen.​Trade ReviewPressestimmen:"Ein sehr lehrreiches Buch [...]." STUDIUM - Buchmagazin für Studierende, 92-2013Table of ContentsStellenwert von Social Media im Rahmen der Unternehmenskommunikation.- Status quo der Social Media.- Wege der Unternehmeskommunikation im Social Media Marketing.- Konzeption und Strategieentscheidungen im Social Media Marketing.- Zusammenfassung und Ausblick.- Social Media und Commerce aus der Nutzerperspektive.- Crossmediale Vermarktung von User Generated Content am Beispiel von "Mein Lieblingsrezept".- Crowdsourcing - Erfolgspotenziale in der Modebranche.- Nutzung von Informationen aus Social Media zur Optimierung des Predictive Behavioral Targeting.- Social Media Monitoring.- Social Media Marketing für Hochschulen.- Chronologie zum Social Media Case "Jack Wolfskin".- Glossar.​

    15 in stock

    £65.03

  • Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Einführung in die Mediaplanung: Grundlagen für

    15 in stock

    Book SynopsisDieses Buch gibt einen kompakten Einblick in die Basics der klassischen und digitalen Mediaplanung. Heutzutage werden Werbebudgets mehr denn je immer wieder neu justiert, und die Mediaplanung wird komplexer. Die Herausforderungen an eine adäquate Zielgruppenansprache sind enorm, denn das Zusammenspiel der einzelnen Kanäle oder auch die gezielte Auswahl individueller Botschaften fordern ein detailliertes Verständnis darüber, wann welche Instrumente die Zielgruppen erreichen und zum gewünschten Ergebnis führen können. Von der Medienauswahl über die Zielgruppenanalyse bis hin zum Controlling werden in diesem Essential sowohl für klassische und lang etablierte Kanäle als auch für neue, digitale Kanäle die ersten Schritte der Mediaplanung erläutert.Ein Buch für Mediaplanungseinsteiger, Studierende und Schaffende der Medienwelt, die sich die Grundlagen aneignen wollen.Table of ContentsGrundlagen der Mediaplanung: Abgrenzung zu Kreation und Mediengattungen.- Klassische Mediaplanung: Budget-, Ziel- und Zielgruppenbestimmung, Werbewirkung und Medienauswahl, Media-Controlling.- Digitale Medienplanung: User-Definition, Medienauswahl, Exkurse SEO und Influencer-Marketing, Media-Controlling.

    15 in stock

    £13.62

  • £14.04

  • China National Publications Import & Export C Wireless Big Data

    £15.99

  • Brill The Transformation of Intergovernmental Satellite Organisations: Policy and Legal Perspectives

    Book SynopsisThe Transformation of Intergovernmental Satellite Organisations: Policy and Legal Perspectives offers a multifaceted analysis of the complex policy and legal issues associated with the privatisation or restructuring of the world’s preeminent intergovernmental satellite organisations, INTELSAT, INMARSAT and EUTELSAT. Maury Mechanick, Christian Roisse, and David Sagar, each of whom were directly involved in these undertakings, provide a unique perspective on the critical issues involved, while Frans von der Dunk and Patricia McCormick offer a broader contextual assessment of their significance. The contributors’ insights regarding the restructuring of these satellite organisations and the intergovernmental organisations which oversee public services represent valuable reflections on those developments, as well as on changes occurring following privatisation regarding those entities’ ownership profiles and service provisions.Table of ContentsPreface; Chapter I - Neo-Liberalism: A Contextual Framework for Assessing the Privatisation of Intergovernmental Satellite Organisations Patricia McCormick; Chapter II - Inmarsat: In the Forefront of Mobile Satellite Communications David Sagar and Patricia McCormick; Chapter III - Intelsat: Pre and Post-Private Equity Ownership Patricia McCormick; Chapter IV - The Evolution of Eutelsat: A Challenge Successfully Met Christian Roisse; Chapter V - The Role and Function of Residual International Intergovernmental Satellite Organisations Following Privatisation Maury J. Mechanick; Chapter VI - Crossing a Rubycon? The International Legal Framework for ISOs – Before and After Privatisation F.G. von der Dunk; Notes on Contributors; Index.

    £143.20

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