Media, entertainment, information Books

Book SynopsisThe Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.Trade Review'Gunelius' book demystifies the success of the Harry Potter series. While others have called the phenomenon 'magical,' this book proves that it was really the result of a carefully crafted strategy ­ a strategy that any business can replicate and profit from. Unless you'd rather not be the Harry Potter of your industry read and learn!' - Drew McLellan, author of 'The Marketing Minute' blog and Top Dog at McLellan Marketing Group 'Susan Gunelius recounts in rich detail the real life story behind the marketing and branding of a story book phenomenon. She takes us through the triumphant diffusion of a glorious product using emotional communication through word of mouth, the internet, advertising, merchandising and other viral branding strategies. I specially liked the many mini-case studies, using a wealth of information on various branding campaigns, dispersed throughout the book. This book is a must for anyone interested in the marketing of imaginative products. It makes the crucial point that consistency and differentiation account for marketing success.' - Arjun Chaudhuri, Thomas R. Fitzgerald, S.J. Professor of Marketing, Charles F. Dolan School of Business, Fairfield University, Connecticut, USA 'A comprehensive look at the marketing around the Harry Potter franchise and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.' - John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated 'Through its factual and analytical approach to marketing and branding, scattered with original Harry Potter facts and quirky references to the wizarding world, the book strikes the right balance to appeal to all.' - Sarah Sandersen, Edge 'It had to happen. Harry Potter as a concept is now officially subject to academic review and author Susan Gunelius has done it proud in Harry Potter: The Story of a Global Business Phenomenon. This is an erudite marketing text, using Harry Potter as a vehicle for learning.' - Julie Hyde, Professional Manager 'You'll be sure to learn more about how to position your own services and how to guide you own products through the marketplace by learning from this extraordinary example.' - www.asuccessfulwoman.com 'In The Story of a Global Business Phenomenon, Susan Gunelius tells us about everything we need to know from the price wars, to the merchandising, the word-of-mouth to the social networking. And she does it in a way that makes it clear that the compelling story of Harry Potter's life and times was just part of an equally compelling branding story.' - Allen P Adamson, author of BrandDigital and BrandSimpleTable of ContentsThe Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon

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Book Synopsis*Well-Read Black Girl - Book Club Pick*As an incredible glass-ceiling breaker and the woman who brought timeless television shows like The Game and Being Mary Jane to cable, Debra Lee has been the visionary responsible for elevating Black images and storytelling for decades. Now she''s telling her own story, in an intimate and eye-opening tale about the triumphant and tricky moments of a career in entertainment.I Am Debra Lee is a page-turner, filled with deeply personal revelations, juicy celebrity intel, and electrifying behind-the-scenes stories that reveal how she went from a girl raised in the segregated South to leading the first Black company traded on the New York Stock Exchange and how she juggled social responsibility while managing a company targeted toward the Black community. In a rousing narrative, Lee writes: I don''t just love Black culture-the magic in our hair, the swagger in our steps, the particular way we can say ''alright now'' to

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Book SynopsisI''ve been a cheerleader. A corporate executive. A Barbie Doll. A sports caster. A soap opera vixen. A side-line reporter. A Playboy cover model. A Diamond Diva. A red-carpet correspondent. An investigative journalist. A disrupter. I made Dennis Rodman cry. I''ve interviewed three presidents and hundreds of athletes. I co-starred in a viral video that has one billion views. I sued the New England Patriots-and won. I tracked down a murderer. I was hit by a car. I butted heads with Barbara Walters. I even played myself in a movie starring Brad Pitt. During her career in sports broadcasting, Guerrero covered Super Bowls, Worlds Series, NBA Finals, and interviewed sports superstars. From the outside it seemed glamourous, but often she was miserable, told to smile more, argue less, and show a lot of leg and cleavage. Colleagues would joke-sometimes on national TV-that she clinched big interviews because of sexual a

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisAT&T's divestiture was the largest corporate reorganization in history and has had international repercussions. It was a major development in American economic policy, and a prominent part of the deregulation movement of the late 1970s. This study reveals the internal decision-making process at AT&T and explains how private and public interests combined to shape corporate and public policy in late 20th-century America. Temin weaves the strands of politics, economics, business, and law into an accessible narrative history that will be of interest to the general reader who wants to know about government business interaction and how it affects American citizens. Temin portrays divestiture as a great experiment in public policy, competition, openness, and international policy. He concludes that the experiment has been a mix of deliberate design and uncontrollable forces whose outcome was not foreseen.Table of ContentsList of tables, figures, and plates; Preface; Acknowledgments; Note on sources; Introduction; 1. Setting the stage; 2. Competition comes to the Bell System; 3. Action and reaction; 4. The conflict broadens; 5. Fighting on all fronts; 6. Reaching agreement; 7. Creating the new order; 8. Reflections; Index.

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Book SynopsisHarvey Tyson has followed the dictates of his itch' to write for over 70 years. He is probably best remembered for his byline in many respected newspapers, in SA and abroad, when he was a full-time news journalist for 44 years particularly as editor-in-chief of the Johannesburg Star for 16 years in the days of apartheid South Africa.Table of ContentsPart 1 – The nature of the beast: 1. Setting the scene; 2. Press mogul pisses on the people; 3. Profile of a journalist; 4. Household names in the writing trade; 5. Mischievous misprints; 6. Dangerous misprints; 7. Best writing: fiction or non-fiction?; 8. Reports from a green and pleasant land; Part 2 – Telling it like it is: 9. A fearful spectacle, defying censorship; 10. Journalists’ eyewitness accounts; 11. The Dead Hand; 12. The Berlin Wall; 13. In the fog: Wat ye Tyler and other Stirring Tales; 14. Africa’s greatest war; 15. Master spy and global murders; 16. ‘The bravest editor in the cemetery’; 17. The Times vs. ‘Jack the Ripper’ Part 3 – Past and the future of the press: 18. Pulitzer and the birth of ‘popular’ newspapers; 19. The Press Barons who wanted to be Emperors; 20. US Champions of press freedom; 21. The man who saved South Africa’s ‘black’ press; 22. The price of true and constant independence; 23. Beware the disguised enemy within; 24. Murdoch the mighty media manager ... Mmmm; 25. It depends how you use ‘Independence’; 26. When ‘independence’ becomes a fake; 27. How the Past could affect the world’s Future; 28. Online investigators bring down the President; 29. In search of a place to talk freely; 30. Conflict and the Press; 31. The end of mainstream newspapers; 32. The future of journalism; Index; Acknowledgements.

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Book SynopsisAn in-depth study of outdoor advertising since the early 19th-century.Trade Review'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign)'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' (Blueprint)'[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)Table of ContentsTen chapters: Art and advertising, Advertising develops, Poster rules, The creative challenge, The strength of outdoor, Images and words, Brand and consumer, Beyond the billboard and The future. Foreword by John Hegarty, introduction and postscript, notes, bibliography, picture credit list and index.

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Book SynopsisTelevision Policy offers a unique and authoritative account of the major developments in television programming and policy since 1976 by collecting in a single volume the MacTaggart lectures delivered at the Edinburgh International Television Festival across the last quarter of a century. The MacTaggart lecturers include the most celebrated and distinguished programme makers, producers, performers, playwrights, policymakers and senior media executives across all sectors of broadcasting. They include Greg Dyke, John Humphrys, John McGrath, Marcel Orphuls, Norman Lear, Jeremy Isaacs, John Mortimer, Peter Jay, Ted Turner, Jonathan Miller, Denis Foreman, John Schlesinger, Troy Kennedy-Martin, Philip Whitehead, Christine Ockrent, Rupert Murdoch, Verity Lambert, David Elstein, Michael Grade, Dennis Potter, Janet Street Porter, John Birt, Laurence Marks, Maurice Gran, Peter Bazalgette, Richard Eyre, David Liddiment and Mark Thompson.With a Foreword by John Willis and an introductory essay exploring the hisTrade ReviewThis is an excellent collection for anyone interested in the history of British broadcasting and in retracing the development of television as a cultural form. Media International Australia This book will produce as many boos as hurrahs, according to the views and values of individual readers - Murdoch's lecture of 1989 in particular, will either raise hats or hackles - but the worth of the book is enhanced by Franklin's even-handed prefaces to each lecture. The collection of this material between two covers is very welcome. All the MacTaggart lectures are eloquent, individualistic and heartfelt. In addressing the difficult task of editing each text and reducing it to a quarter of its original length, Franklin has succeeded in retaining the strength of the speaker's voice and the ambience of the moment. The result is an eminently readable, thought-provoking collection of arguments by some of the most prominent figures in broadcasting. This book is essential reading for anyone interested in the history of television. In fact, it seems surprising that we have managed without it until now. -- Christine Fanthome Journal of British Cinema and Television This is an excellent collection for anyone interested in the history of British broadcasting and in retracing the development of television as a cultural form. This book will produce as many boos as hurrahs, according to the views and values of individual readers - Murdoch's lecture of 1989 in particular, will either raise hats or hackles - but the worth of the book is enhanced by Franklin's even-handed prefaces to each lecture. The collection of this material between two covers is very welcome. All the MacTaggart lectures are eloquent, individualistic and heartfelt. In addressing the difficult task of editing each text and reducing it to a quarter of its original length, Franklin has succeeded in retaining the strength of the speaker's voice and the ambience of the moment. The result is an eminently readable, thought-provoking collection of arguments by some of the most prominent figures in broadcasting. This book is essential reading for anyone interested in the history of television. In fact, it seems surprising that we have managed without it until now.Table of ContentsIntroduction; Foreword (John Willis); John McGrath - TV Drama: The Case against Naturalism; Marcel Ophuls - Naturalism in Television; Norman Lear - Taboos in Television; Jeremy Isaacs - Signposting Television in the 1980s: The Fourth Television Channel; John Mortimer - Television Drama, Censorship and Truth; Peter Jay - The Future of 'Electronic Publishing'; Denis Foreman - The Primacy of Programmes in the Future of Broadcasting; John Schlesinger - Reflections on Working in Film and Television; Troy Kennedy Martin - 'Opening Up the Fourth Front': Micro Drama and the Rejection of Naturalism; Philip Whitehead - Power and Pluralism in Broadcasting; Christine Ockrent - Ethics, Broadcasting and Change: The French; Experience; Rupert Murdoch - Freedom in Broadcasting; Verity Lambert - De-regulation and Quality Television; David Elstein - The Future of Television: Market Forces and Social Values; Michael Grade - The Future of the BBC; Dennis Potter - Occupying Powers; Greg Dyke - A Culture of Dependency: Power, Politics and Broadcasters; Janet Street Porter - Talent versus Television; John Birt - A Glorious Future: Quality Broadcasting in the Digital Age; Laurence Marks & Maurice Gran - Rewarding Creative Talent: The Struggle of the Independents; Peter Bazalgette - Television versus the People; Richard Eyre - Public Interest Broadcasting: A New Approach; Greg Dyke - A Time for Change; David Liddiment - The Soul of British Television; Mark Thompson - The Creative Deficit in British Television; Tony Ball - Freedom of Choice, Public Service Broadcasting and the BBC; John Humphrys - First Do No Harm.

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Book SynopsisWe both love and hate our journalists. They are perceived as sexy and glamorous on the one hand, despicable and sleazy on the other. Opinion polls regularly indicate that we experience a kind of cultural schizophrenia in our relationship to journalists and the news media: sometimes they are viewed as heroes, at other times villains. From Watergate to the fabrication scandals of the 2000s, journalists have risen and fallen in public esteem. In this book, leading journalism studies scholar Brian McNair explores how journalists have been represented through the prism of one of our key cultural forms, cinema. Drawing on the history of cinema since the 1930s, and with a focus on the period 1997-2008, McNair explores how journalists have been portrayed in film, and what these images tell us about the role of the journalist in liberal democratic societies. Separate chapters are devoted to the subject of female journalists in film, foreign correspondents, investigative reporters and other categories of news maker who have featured regularly in cinema. The book also discusses the representation of public relations professionals in film.Illustrated throughout and written in an accessible and lively style suitable for academic and lay readers alike, Journalists in Film will be essential reading for students and teachers of journalism, and for all those concerned about the role of the journalist in contemporary society, not least journalists themselves. An appendix contains mini-essays on every film about journalism released in the cinema between 1997 and 2008.Table of ContentsPART I: INTRODUCTION AND OVERVIEWS; Introduction; 1. Journalists in Film: An Overview; PART II: JOURNALISTS IN FILM; 2. His Girl Friday (Howard Hawks, 1940); 3. Citizen Kane (Orson Welles, 1940); 4. Ace In the Hole (Billy Wilder, 1951); 5. Salvador (Oliver Stone, 1984); 6. Welcome To Sarajevo (Michael Winterbottom, 1996); 7. The Sweet Smell of Success (Alexander MacKendrick, 1957); 8. The Accidental Hero (Stephen Frears, 1996); 9. Power (Sydney Lumet, 1986); 10. Natural Born Killers (Oliver Stone, 1996); 11. Shattered Glass (Billy Ray, 2003); 12. Good Night, and Good Luck (George Clooney, 2005); 13. Capote (Bennet Miller, 2005); Conclusion; Filmography.

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Book SynopsisWe both love and hate our journalists. They are perceived as sexy and glamorous on the one hand, despicable and sleazy on the other. Opinion polls regularly indicate that we experience a kind of cultural schizophrenia in our relationship to journalists and the news media: sometimes they are viewed as heroes, at other times villains. From Watergate to the fabrication scandals of the 2000s, journalists have risen and fallen in public esteem. In this book, leading journalism studies scholar Brian McNair explores how journalists have been represented through the prism of one of our key cultural forms, cinema. Drawing on the history of cinema since the 1930s, and with a focus on the period 1997-2008, McNair explores how journalists have been portrayed in film, and what these images tell us about the role of the journalist in liberal democratic societies. Separate chapters are devoted to the subject of female journalists in film, foreign correspondents, investigative reporters and other categories of news maker who have featured regularly in cinema. The book also discusses the representation of public relations professionals in film.Illustrated throughout and written in an accessible and lively style suitable for academic and lay readers alike, Journalists in Film will be essential reading for students and teachers of journalism, and for all those concerned about the role of the journalist in contemporary society, not least journalists themselves. An appendix contains mini-essays on every film about journalism released in the cinema between 1997 and 2008.Table of ContentsPART I: INTRODUCTION AND OVERVIEWS; Introduction; 1. Journalists in Film: An Overview; PART II: JOURNALISTS IN FILM; 2. His Girl Friday (Howard Hawks, 1940); 3. Citizen Kane (Orson Welles, 1940); 4. Ace In the Hole (Billy Wilder, 1951); 5. Salvador (Oliver Stone, 1984); 6. Welcome To Sarajevo (Michael Winterbottom, 1996); 7. The Sweet Smell of Success (Alexander MacKendrick, 1957); 8. The Accidental Hero (Stephen Frears, 1996); 9. Power (Sydney Lumet, 1986); 10. Natural Born Killers (Oliver Stone, 1996); 11. Shattered Glass (Billy Ray, 2003); 12. Good Night, and Good Luck (George Clooney, 2005); 13. Capote (Bennet Miller, 2005); Conclusion; Filmography.

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Book SynopsisAt the end of World War II, Hollywood basked in unprecedented prosperity. Since then, numerous challenges and crises have changed the American film industry in ways beyond imagination in 1945. Nonetheless, at the start of a new century Hollywood''s worldwide dominance is intact-indeed, in today''s global economy the products of the American entertainment industry (of which movies are now only one part) are more globally pervasive than ever.How does today''s ''Hollywood''-absorbed into transnational media conglomerates like NewsCorp., Sony and Viacom-differ from the legendary studios of Hollywood''s Golden Age? What are the dominant frameworks and conventions, the historical contexts and the governing attitudes through which films are made, marketed and consumed today? How have these changed across the last seven decades? And how have these evolving contexts helped shape the form, the style and the content of Hollywood movies, from Singin'' in the Rain to Pirates of the Caribbean?Barry Langford explains and interrogates the concept of ''post-classical'' Hollywood cinema-its coherence, its historical justification and how it can help or hinder our understanding of Hollywood from the forties to the present. Integrating film history, discussion of movies'' social and political dimensions, and analysis of Hollywood''s distinctive methods of storytelling, Post-Classical Hollywood charts key critical debates alongside the histories they interpret, while offering its own account of the ''post-classical''. Wide-ranging yet concise, challenging and insightful, Post-Classical Hollywood offers a new perspective on the most enduringly fascinating art form of our ageTrade ReviewThe book's strengths are real strengths: a good deal of original research, smart writing, and interpretative originality that increases as the book progresses. Highly recommended. -- S. C. Dillon, Bates College Choice Langford's study is both comprehensive and detailed, always keeping the different levels of analysis distinct, while allowing them to inform each other and broaden our understanding of the permutations of Hollywood after 1945. -- Steen Christiansen, Aalborg University, Denmark SCOPE: An Online Journal of Film Studies The book's strengths are real strengths: a good deal of original research, smart writing, and interpretative originality that increases as the book progresses. Highly recommended. Langford's study is both comprehensive and detailed, always keeping the different levels of analysis distinct, while allowing them to inform each other and broaden our understanding of the permutations of Hollywood after 1945.Table of ContentsIntroduction; Part I: Hollywood in Transition 1946-1965; Introduction; 1, The Autumn of the Patriarchs; 2, The Communication of Ideas; 3, Modernising Hollywood; Part II: Crisis and Renaissance 1966-1981; Introduction; 4, Changing of the Guard; 5, New Wave Hollywood; 6, Who Lost the Picture Show?; Part III: New Hollywood 1982-2006; Introduction; 7, Corporate Hollywood; 8, Culture Wars; 9, Post-Classical Style?; Conclusion: "Hollywood" Now; Further Reading The Biggest, The Best - case studies; 1946: The Best Years of Our Lives; 1955: Marty, Cinerama Holiday; 1965: The Sound of Music; 1975: One Flew Over the Cuckoo's Nest, Jaws; 1985: Out of Africa, Back to the Future; 1995: Braveheart, Toy Story; 2005: Crash, Star Wars Episode III: Revenge of the Sith

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Book SynopsisThe Trio tells the story of three war correspondents, two Englishmen and an Australian, all in their 30s, whose friendship was forged during the Second World War.

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Book SynopsisWhat are the current problems, pressures and opportunities facing journalists in advanced democratic societies? Has there been a ''dumbing down'' of the news agenda? How can serious political, economic and social news be made interesting to young people? This book explores the current challenges faced by those working in the news media, focusing especially on the responsibilities of journalism in the advanced democracies. The authors comprise experienced journalists and academics from the UK and the other countries investigated. In the opening section they investigate the key issues facing twenty-first century journalism; while in section two they offer in-depth studies of the UK news media, discussing national newspapers; regional and local newspapers, both paid for and free; terrestrial, satellite and cable television news; radio news and online journalism. These detailed analyses provide the basis for a comparison with the media of a variety of other key advanced democracies: naTrade Review’This book poses significant and timely questions about the complex and shifting relationships between journalists and politicians in modern democracies. The answers provided by the distinguished group of contributing scholars and journalists are original, illuminating and thought provoking. This is a "must-have" book for students of journalism and comparative political communication.’ Bob Franklin, Cardiff University, UK ’At a time when the role of journalists and journalism is itself on the news agenda, when convergence, market mutation and huge developments in technology raise vital questions about the future, this study is a primer for major change...equally fascinating to anyone either already, or hoping to be, in the business and the cohort of international media watchers.’ Jim Latham, Broadcast Journalism Training Council, UK ’Offering case studies focusing on various types of journalism (radio, television, online) and in-depth examinations of journalism in democratic countries (including the US, Japan and Germany), Anderson and Ward...present compelling evidence that news journalism is losing ground to infotainment...easy to read and including plenty of pertinent case studies and examples, this book should be required reading in all college journalism courses. Highly recommended.’ Choice ’...this textbook breaks new ground...it combines journalistic clarity with academic research and it is refreshingly different in not being narrowly insular...it is a book that deserves to secure a firm niche as a widely used theory book for journalism practice courses...’ Times Higher Education Supplement 'Ward and Anderson's edited collection...functions on three levels, all of value to the student and researcher...taken together, the book presents a major new contribution to the field, and will have numerous applications for both students and their teachers...a book which functions as a good introduction to the UK media, as well as a comparatTable of ContentsContents: Part 1 The Key Issues Facing Journalism in the Advanced Democracies: Introduction, Peter J. Anderson (with Geoff Ward); The changing world of journalism, Peter J. Anderson and Anthony Weymouth (with Geoff Ward); Competing models of journalism and democracy, Peter J. Anderson; Challenges for journalism, Peter J. Anderson. Part 2 UK Case Studies: UK national newspapers, Geoff Ward; UK regional and local newspapers, Julie Freer; UK radio journalism, John Drury; Online journalism, François Nel, Mike Ward and Alan Rawlinson; UK television news, Robert Beers and Paul Egglestone; The changing face of sports journalism and its relationship with hard news, Guy Hodgson. Part 3 Comparative Perspectives from the Other Large Advanced Democracies: Journalism in Japan, Yoshikazu Yada; Journalism in Germany, Knut Hickethier; Jounalism in the United States of America, Heinz Brandenburg; Jounalism in Italy, Paolo Mancini; Jounalism in France, Raymond Kuhn; Conclusions, Peter J. Anderson; Appendix - Edited interview with Helen Boaden, Head of BBC News and Current Affairs, January 4, 2006, John Drury; Index.

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Book SynopsisBeautiful. Willful. Charming. Blunt. Grace Coddington’s extraordinary talent and fierce dedication to her work as creative director of Vogue have made her an international icon. Known through much of her career only to those behind the scenes, she might have remained fashion’s best-kept secret were it not for The September Issue, the acclaimed 2009 documentary that turned publicity-averse Grace into a sudden, reluctant celebrity. Grace’s palpable engagement with her work brought a rare insight into the passion that produces many of the magazine’s most memorable shoots.   With the witty, forthright voice that has endeared her to her colleagues and peers for more than forty years, Grace now creatively directs the reader through the storied narrative of her life so far. Evoking the time when models had to tote their own bags and props to shoots, Grace describes her early career as a model, working with such world-class photographers as Da

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Book SynopsisThe Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.Trade ReviewThe Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter ThompsonA great journalist is unbiased, and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President Marketing Communications, Apple Inc.Work that points the way to the advertising of tomorrow. -- Olivier Altmann, Co-Founder, Altmann + Pacreau, ParisThe Epica Book helps us remember what was great and why it was great. -- Miguel Sokoloff, President of Mullen Lowe Global Creative CouncilThe Epica Awards have shown that advertising and art can actually belong together. -- EuronewsTable of ContentsIntroduction Foreword 2019 Winners The Jury Awards Ceremony Annual Report Food and Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated

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Book SynopsisMedia and Everyday Life offers an accessible overview for students of media, communication and cultural studies looking to explore how modern-day media practices impact on the experience of everyday life, making this the essential companion to introductory media studies courses.This innovative introduction to media studies challenges conventional accounts of what media do to people focusing instead on what people do with media in the course of everyday life. By rejecting the conventional media studies approach, the book provides a fresh way of thinking about media cultures and provokes thought into how media influences daily social norms. Each chapter offers a broad discussion of various facets of media, such as technology, social media and industries. Key trends and traditions are also considered, helping to define how media has become so entwined in the everyday experience.This second edition has been thoroughly updated to incorporate all the recent developments in media inclTrade ReviewTim Markham’s book is a delight. It is both accessible and exciting. Rendering everyday encounters with the media as both ordinary and extraordinary, he reveals how our media experiences are inextricably connected with all aspects of the lives we lead and the societies we inhabit. * John Street, Professor of Politics, University of East Anglia, UK, and author of Media, Politics and Democracy (2021) *Media and Everyday Life takes an essential step away from the dominant focus on what media do to us, instead taking a closer look at what we do with media. By starting from the vantage point that media are intricately embedded into the fabric of our everyday lives, the book opens up for a stunning array of original insights, based on an accessible yet nuanced engagement with an impressive range of key scholars and concepts in media sociology. * Karin Wahl-Jorgensen, University Dean of Research Environment and Culture and Director of Research, Centre for Community Journalism, Cardiff University UK *Table of ContentsFigures Features Introduction: Putting Everyday Life in Perspective 1. Why Do Media Matter? 2. Media in Public Life 3. Media Goes Pop 4. Media Practices 5. Media and Identity 6. Technology - The Stuff of Media 7. Media Work 8. Media Industries 9. Social Media 10. Media is Other People References Index

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Book SynopsisImagine that a jewel-like garden overlooking Kabul is your ancestral home. Imagine a kitchen made fragrant with saffron strands and cardamom pods simmering in an authentic pilau. Now remember that you were born in London, your family in exile, and that you have never seen Afghanistan in peacetime.These are but the starting points of Saira Shah’s memoir, by turns inevitably exotic and unavoidably heartbreaking, in which she explores her family’s history in and out of Afghanistan. As an accomplished journalist and documentarian-her film Beneath the Veil unflinchingly depicted for CNN viewers the humiliations forced on women under Taliban rule-Shah returned to her family’s homeland cloaked in the burqa to witness the pungent and shocking realities of Afghan life. As the daughter of the Sufi fabulist Idries Shah, primed by a lifetime of listening to her father’s stories, she eagerly sought out, from the mouths of Afghan refugees in Pakistan, th

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Book SynopsisAn in-depth look at one of the twentieth century's star reporters and his biggest story.Thanks to one reporter’s skill, we can fix the exact moment on November 22, 1963 when the world stopped and held its breath: At 12:34 p.m. Central Time, UPI White House reporter Merriman Smith broke the news that shots had been fired at President Kennedy's motorcade. Most people think Walter Cronkite was the first to tell America about the assassination. But when Cronkite broke the news on TV, he read from one of Smith’s dispatches. At Parkland Hospital, Smith saw President Kennedy’s blood-soaked body in the back of his limousine before the emergency room attendants arrived. Two hours later, he was one of three journalists to witness President Johnson’s swearing-in aboard Air Force One. Smith rightly won a Pulitzer Prize for the vivid story he wrote for the next day’s morning newspapers.Smith’s scoop is journalism legend. But the full story of how he pulled off the most amazing reportorial coup has never been told. As the top White House reporter of his time, Smith was a bona fide celebrity and even a regular on late-night TV. But he has never been the subject of a biography.With access to a trove of Smith’s personal letters and papers and through interviews with Smith’s family and colleagues, veteran news reporter Bill Sanderson will crack open the legend. Bulletins from Dallas tells for the first time how Smith beat his competition on the story, and shows how the biggest scoop of his career foreshadowed his personal downfall.Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.Trade Review"I thoroughly enjoyed Bulletins From Dallas ... I had only known the briefest superficial story about Merriman Smith—that he was a dogged reporter with great access to LBJ and a Pulitzer to his credit for his JFK reporting. Bulletins opened up a fresh and thoroughly engaging world of a very unpleasant and troubled man who was nevertheless at times a gifted reporter. I've recommended this book book to quite a few people, especially journalist friends and JFK readers."—Gerald Posner, author of Case Closed: Lee Harvey Oswald and the Assassination of JFK“So much of what we know about any story depends on how reporters do their work. Bill Sanderson takes us through every heartbreaking minute of one of the biggest stories of our lifetime, with sharp detail and powerful observations. As you read the book, you’ll feel all the pressure and adrenaline rush of a reporter on deadline.”—Neal Shapiro, former president of NBC News, current president of WNET“The life and work of a noted White House reporter…. Focusing on [Merriman] Smith’s reporting of the Kennedy assassination, for which he won a Pulitzer Prize, Sanderson conveys the tension and confusion after the event, as Smith and other newsmen scrambled to ascertain facts.”—Kirkus Reviews“I have known Bill Sanderson since his days as a cub reporter in New Jersey, thirty years ago. His skills were quite good then. They are superb today. I have read many accounts of the JFK assassination, but none has been anything like Bulletins from Dallas. This is the in-your-face story of Merriman Smith, the iconic UPI reporter who was in the President’s motorcade and first told the world in real time, as it existed in 1963, what was happening to JFK. Bulletins is a page turner, and only a reporter with Sanderson’s skills could have brought us so realistically back to Dallas through the sharp eyes and the meticulous work of the most significant journalist of the era.”—Hon. Andrew P. Napolitano, senior judicial analyst, Fox News Channel, Distinguished Visiting Professor of Law at Brooklyn Law School“To read Bulletins from Dallas is to touch the fabric of history, through Sanderson’s artful weave of many voices, from presidents across the decades to the last words uttered by J.F.K. Swept back through the corridors of time, we hear the urgent bells and clatter of the teletype machine: Merriman Smith’s first report to the world, ‘Three shots fired at President Kennedy’s motorcade today in Downtown Dallas.’ This compelling narrative takes us to that moment when our whole nation cried, and, even now, to tears of primal sympathy that never seem to end.”—Allen Childs, author of We Were There: Revelations from the Dallas Doctors Who Attended to JFK on November 22, 1963“Bill Sanderson’s Bulletins from Dallas is the story of UPI newspaperman Merriman Smith who covered the Kennedy assassination with energy and panache, and for which he was awarded a Pulitzer Prize. It’s a clinic on how to be a newspaper journalist circa 1963, one with equal measures of precision and emotion. Smith was the Dean of White House reporters of his day, a man who ‘could dictate perfect copy off the top of his head,’ whose punctuation was unerring. Such focus and determination, and a competitive spirit that led him to beat out the AP especially on the JFK assassination story, makes this book exciting reading. You’ll want to be a reporter even as the species is endangered. Merriman Smith, unlike other sycophantic reporters, did not worship his subjects. Wisely, he offered his allegiance not to individuals, but to the White House itself. This is an important book and a must for anyone interested in how a seasoned reporter covered the JFK assassination without mythologizing or distorting available history.”—Joan Mellen, author of A Farewell to Justice and The Great Game in Cuba“Bill Sanderson provides readers a probing, in-depth look at one of the most fascinating journalists of the twentieth century. From Franklin Roosevelt to Richard Nixon, Merriman Smith was a front row observer to people and events that shaped the course of history—Truman’s decision to use the atomic bomb, the turbulence of the Civil Rights Movement, LBJ’s ill-advised and misguided conduct of the Vietnam War. And, of course, President Kennedy’s assassination. In Bulletins from Dallas, the author uncovers new observations of and insights into “Smitty’s” reporting on that tragic day, as well as compelling stories and anecdotes about the journalist’s personal life and struggles. Anyone interested in presidential history, journalism, and that fateful day in Dallas, will love this read. I certainly did.” —Dean R. Owen, author of November 22, 1963: Reflections on the Life, Assassination, and Legacy of John F. Kennedy“Bill Sanderson resurrects the murder of JFK in Dallas through the experience of fellow journalists who reported it, chiefly Merriman Smith, who was in the parade behind the president’s car and was the first to report the shooting to the world. He has also done his own research, corroborating for example the report that Jack Ruby was at Parkland Hospital when the president died. I found the book very readable, despite its irritatingly simplistic account of Oswald as the lone assassin, a threadbare theory which mainstream newsmen are apparently still expected to repeat.”—Peter Dale Scott, author of The American Deep State“What happened in Dallas that November had a profound effect on the lives and careers of reporters covering the story. Dan Rather, Bob Schieffer, Jim Lehrer, and Hugh Aynesworth all made their bones in Dallas that day. Merriman Smith deserves to be numbered among them, and Sanderson’s book does a good job of reclaiming this forgotten figure a half a century later.”—The Dallas Morning News“The book is full of reporting derring-do that will make journalists’ hearts swell…: Near-fisticuffs in the press car in the motorcade as Smitty hogged the phone; the wire bulletin that beat the pants off the competition; a clever rewrite guy commandeering the payphone at Parkland Hospital with 1960s technology knowhow; all leading to a day’s-end narrative that will make you catch your breath.”—Nieman Storyboard“[Bulletins from Dallas] is a book that every reporter, would-be reporter or anyone interested in the news business back when newspapers were king should read.”—Peter Lucas, Lowell Sun"I thoroughly enjoyed Bulletins From Dallas ... I had only known the briefest superficial story about Merriman Smith—that he was a dogged reporter with great access to LBJ and a Pulitzer to his credit for his JFK reporting. Bulletins opened up a fresh and thoroughly engaging world of a very unpleasant and troubled man who was nevertheless at times a gifted reporter. I've recommended this book book to quite a few people, especially journalist friends and JFK readers."—Gerald Posner, author of Case Closed: Lee Harvey Oswald and the Assassination of JFK“So much of what we know about any story depends on how reporters do their work. Bill Sanderson takes us through every heartbreaking minute of one of the biggest stories of our lifetime, with sharp detail and powerful observations. As you read the book, you’ll feel all the pressure and adrenaline rush of a reporter on deadline.”—Neal Shapiro, former president of NBC News, current president of WNET“The life and work of a noted White House reporter…. Focusing on [Merriman] Smith’s reporting of the Kennedy assassination, for which he won a Pulitzer Prize, Sanderson conveys the tension and confusion after the event, as Smith and other newsmen scrambled to ascertain facts.”—Kirkus Reviews“I have known Bill Sanderson since his days as a cub reporter in New Jersey, thirty years ago. His skills were quite good then. They are superb today. I have read many accounts of the JFK assassination, but none has been anything like Bulletins from Dallas. This is the in-your-face story of Merriman Smith, the iconic UPI reporter who was in the President’s motorcade and first told the world in real time, as it existed in 1963, what was happening to JFK. Bulletins is a page turner, and only a reporter with Sanderson’s skills could have brought us so realistically back to Dallas through the sharp eyes and the meticulous work of the most significant journalist of the era.”—Hon. Andrew P. Napolitano, senior judicial analyst, Fox News Channel, Distinguished Visiting Professor of Law at Brooklyn Law School“To read Bulletins from Dallas is to touch the fabric of history, through Sanderson’s artful weave of many voices, from presidents across the decades to the last words uttered by J.F.K. Swept back through the corridors of time, we hear the urgent bells and clatter of the teletype machine: Merriman Smith’s first report to the world, ‘Three shots fired at President Kennedy’s motorcade today in Downtown Dallas.’ This compelling narrative takes us to that moment when our whole nation cried, and, even now, to tears of primal sympathy that never seem to end.”—Allen Childs, author of We Were There: Revelations from the Dallas Doctors Who Attended to JFK on November 22, 1963“Bill Sanderson’s Bulletins from Dallas is the story of UPI newspaperman Merriman Smith who covered the Kennedy assassination with energy and panache, and for which he was awarded a Pulitzer Prize. It’s a clinic on how to be a newspaper journalist circa 1963, one with equal measures of precision and emotion. Smith was the Dean of White House reporters of his day, a man who ‘could dictate perfect copy off the top of his head,’ whose punctuation was unerring. Such focus and determination, and a competitive spirit that led him to beat out the AP especially on the JFK assassination story, makes this book exciting reading. You’ll want to be a reporter even as the species is endangered. Merriman Smith, unlike other sycophantic reporters, did not worship his subjects. Wisely, he offered his allegiance not to individuals, but to the White House itself. This is an important book and a must for anyone interested in how a seasoned reporter covered the JFK assassination without mythologizing or distorting available history.”—Joan Mellen, author of A Farewell to Justice and The Great Game in Cuba“Bill Sanderson provides readers a probing, in-depth look at one of the most fascinating journalists of the twentieth century. From Franklin Roosevelt to Richard Nixon, Merriman Smith was a front row observer to people and events that shaped the course of history—Truman’s decision to use the atomic bomb, the turbulence of the Civil Rights Movement, LBJ’s ill-advised and misguided conduct of the Vietnam War. And, of course, President Kennedy’s assassination. In Bulletins from Dallas, the author uncovers new observations of and insights into “Smitty’s” reporting on that tragic day, as well as compelling stories and anecdotes about the journalist’s personal life and struggles. Anyone interested in presidential history, journalism, and that fateful day in Dallas, will love this read. I certainly did.” —Dean R. Owen, author of November 22, 1963: Reflections on the Life, Assassination, and Legacy of John F. Kennedy“Bill Sanderson resurrects the murder of JFK in Dallas through the experience of fellow journalists who reported it, chiefly Merriman Smith, who was in the parade behind the president’s car and was the first to report the shooting to the world. He has also done his own research, corroborating for example the report that Jack Ruby was at Parkland Hospital when the president died. I found the book very readable, despite its irritatingly simplistic account of Oswald as the lone assassin, a threadbare theory which mainstream newsmen are apparently still expected to repeat.”—Peter Dale Scott, author of The American Deep State“What happened in Dallas that November had a profound effect on the lives and careers of reporters covering the story. Dan Rather, Bob Schieffer, Jim Lehrer, and Hugh Aynesworth all made their bones in Dallas that day. Merriman Smith deserves to be numbered among them, and Sanderson’s book does a good job of reclaiming this forgotten figure a half a century later.”—The Dallas Morning News“The book is full of reporting derring-do that will make journalists’ hearts swell…: Near-fisticuffs in the press car in the motorcade as Smitty hogged the phone; the wire bulletin that beat the pants off the competition; a clever rewrite guy commandeering the payphone at Parkland Hospital with 1960s technology knowhow; all leading to a day’s-end narrative that will make you catch your breath.”—Nieman Storyboard“[Bulletins from Dallas] is a book that every reporter, would-be reporter or anyone interested in the news business back when newspapers were king should read.”—Peter Lucas, Lowell Sun

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Book SynopsisMedia Imperialism: Continuity and Change advances applied theoretical research on 21st century media imperialism. The volume includes established and emerging researchers in international communications who examine the geopolitical, economic, technological and cultural dimensions of 21st century media imperialism. The volume highlights and challenges how news, entertainment and social media uphold unequal power relations in the world. Written in an accessible style, this volume marries conceptual, theoretical sophistication, and concrete illustration with rich case studies and global examples. Chapters cover the complete media spectrum, from social media to Hollywood, to news and national propaganda in national and transnational analyses. Readers will find discussions that range from soft power and China to the USA’s empire of the internet to the rise of “Chindia” in a post-American media world. The volume is essential reading for upper level undergraduate, postgraduate and research communities across a wide range disciplines in the social science and the humanities.Trade ReviewHere readers can encounter the variety and vigor of media/cultural imperialism approaches to the ever-evolving global mediascape. In a single reference work, seasoned researchers from across the planet sharply challenge enduring myopias of much conventional media research. A vital contribution to debate and analysis. -- John D.H. Downing, Director Emeritus, Global Media Research Center, Southern Illinois University CarbondaleTable of ContentsMedia Imperialism: Continuity and Change, an Introduction Oliver Boyd-Barrett and Tanner Mirrlees Part 1 – Contextualizing and Conceptualizing Empire and Media imperialism Chapter 1 - Media and Cultural Imperialism: Genealogy of an Idea Oliver Boyd-Barrett Chapter 2 - Historicizing and Theorizing Media and Cultural Imperialism Kaarle Nordenstreng, Marko Ampuja & Juha Koivisto Chapter 3 – The US Empire and Cultural Imperialism: A Reconceptualization and 20th Century Retrospective Tanner Mirrlees Part 2 –The News, War and Propaganda Chapter 4 - Western News Media, Propaganda and Pretexts for Neoliberal War Oliver Boyd-Barrett Chapter 5 – “RussiaGate”: The Construction of the Enemy Gerald Sussman Chapter 6 – The Great Game for EurAsia and the Skripal Affair Oliver Boyd-Barrett Chapter 7 - Propaganda, Manipulation and the Exercise of Imperial Power: From Media Imperialism to Informational Imperialism Piers Robinson Part 3 – Hollywood, War and Militainment Chapter 8 - Socialism by Stealth? Governmental Subvention and Hollywood Toby Miller Chapter 9 - The US Embassy-Hollywood Complex: The Sony Pictures Hack and 21st century media Imperialism Paul Moody Chapter 10 – Dispatches from the Militainment Empire Roger Stahl Chapter 11 - Global Executioner: Legitimizing Drone Warfare through Hollywood Movies Erin Steuter and Geoff Martin Part 4 –The Internet, Social Media and Platform Imperialism Chapter 12 – Guarding Public Values in a Connective World: Challenges for Europe. José van Dijck Chapter 13 - Facebook’s Platform Imperialism: The Economics and Geopolitics of Social Media Dal Yong Jin Chapter 14 - New Global Music Distribution System, Same Old Linguistic Hegemony? Analyzing English on Spotify Christof Demont-Heinrich Chapter 15 – “Weaponizing” the Internet and World Wide Web, for Empire: Platforming Capitalism, Data-Veillance, Public Diplomacy and Cyber-Warfare Tanner Mirrlees Part 5 – Development Communication, Global Divides and Cultural Imperialism Chapter 16 - Cultural Autonomy in the 1970s and Beyond: Toward Cultural Justice Cees Hamelink Chapter 17 - Cultural Imperialism and Development Communication for Social Change Mohan Dutta Chapter 18 - Mapping Power in Women’s Empowerment Projects in Global Development Karin Gwinn Wilkins Part 6 - Rising Media Empires: The Case of China Chapter 19 – China: An Emerging Cultural Imperialist Colin Sparks Chapter 20 – The Empire’s New Clothes: Political Priorities and Corporate Ambitions in China’s Drive for Global Ascendency Graham Murdoch Chapter 21 – Not (yet) The Chinese Century: The Endurance of the US Empire and its Cultural Industries Tanner Mirrlees Contributor Bios

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Book SynopsisIn The Entrepreneurial Artist: Lessons from Highly Successful Creatives, Aaron Dworkin offers an engaging, practical guide to achieving artistic fulfillment, both personally and professionally. Based on the accomplishments of Shakespeare, Mozart, and several contemporary creatives, these lessons will help you realize your goals—no matter your medium. Among those Dworkin personally interviewed for this book are Emmy-winning actor Jeff Daniels, Tony-award winning choreographer Bill T. Jones, Grammy award-winning musician Wynton Marsalis, and Pulitzer Prize winner Lin-Manuel Miranda, among others. The stories of these twelve remarkable individuals come alive with lessons of love, loss, despair, sacrifice, perseverance, and triumph. Some of the artist-entrepreneur takeaways explored in this book include: ·Build partnerships—with peers, patrons, and sponsors ·Embrace diversity ·Expand your focus ·Allow your work to mature Whether one is an aspiring student artist in search of practical tools to build a sustainable career, or a veteran seeking reinvention, The Entrepreneurial Artist offers insights—well-tested, unusual, or innovative—that are meaningful for every kind of creative.Trade ReviewAaron Dworkin has made his life his art form, and he lives it with honesty, dedication and creativity. He thinks of music as a human invention to help us understand ourselves, our environment, and others. Music was invented to serve society, and Aaron is living proof of that commitment. -- Yo-Yo Ma, Grammy-award winning musicianAaron uses fourteen creative individuals to distill the complexities of success in ways that are both accessible and inspiring. I am grateful for this contribution to the arts sector and beyond! -- Deborah Borda, President and CEO, New York PhilharmonicDworkin is dropping plenty of knowledge and wisdom in these pages. I recognized early in my career how critical it was for me to not wait for the phone to ring and create work for myself. The age of the artist/entrepreneur is upon us. -- LeVar Burton, Actor (Star Trek: The Next Generation; Roots)Inspiring and informative insight into the leading entrepreneurial artists who have transformed our world. A must-read for anyone interested in living a creative life! -- Josh Linkner, New York Times bestselling author, Disciplined Dreaming: A Proven System to Drive Breakthrough CreativityA fascinating insider’s look at the traits we share that compel us to create, full of invaluable guidance on how to turn our creative impulses into successes. -- Benj Pasek and Justin Paul, Grammy and Tony award-winning songwriters (La-La Land; Dear Evan Hansen)Professor Dworkin combines the fascinating stories of acclaimed artists with constructive steps on how to turn great ideas into reality; reminding us that some of the most influential entrepreneurs are artists. -- Jane Chu, Past Chair, National Endowment for the ArtsAaron Dworkin has a profound commitment to Humankind; and the Creative Forces that dwell within Us. That Commitment manifests dynamically and inspirationally, in this book and the work he engages; producing entrepreneurial and creative artistry, that is a gift for us all. -- Delroy Lindo, Actor (The Good Fight; Get Shorty)I’ve long known about Aaron Dworkin’s great gifts to the art world—his own creative composing and performing; his inspirational teaching; his powerful non-profit work. Perhaps his biggest legacy will be this book: a tactical guide for musicians and artists to show them that the same skills and habits that have helped them to make their art so special are also what can will help them make their way—creatively and effectively—through business world -- Ari Weinzweig, author, The Art of BusinessThe arts are not just a passion, they are a career. Aaron Dworkin builds a bridge between them with inspiring interviews and insights from the best of the best. It’s a must read for anyone who imagines dedicating their life to music and the arts. -- Gustavo Dudamel, Music & Artistic Director, Los Angeles PhilharmonicBravo to Aaron Dworkin. He has pulled together a great set of life and business lessons from what some might think are unexpected places. However from my own life’s work I know that artists and their experiences are a rich resource for many learnings: productivity, teamwork, creativity and so much more. This book is full of excellent, useful information. It is also a great deal of fun to read. -- Robert L. Lynch, President and CEO, Americans for the ArtsWhat would happen if we taught the most creative people, musicians, artists, writers, and the like, to be entrepreneurs? In The Entrepreneurial Artist, Professor Aaron Dworkin answers the question by examining how renowned artists have become successful both artistically and commercially. The Entrepreneurial Artist uses real case studies to identify how they achieved their goals, both creative and financial, and how you can do the same. I recommend this book for artists and entrepreneurs of all types who want to get more out of their career. -- Jeff DeGraff, bestselling author of The Innovation CodeA pleasingly practical handbook of success that never forgets the inspiration, the soul and the fire that lie at the heart of the true artist entrepreneur. This book will surely be an inspiration for many generations to come. -- Marshall Marcus, CEO, International Youth FoundationAaron Dworkin catapults us into the world of extraordinary artists. His profiles challenge, inspire and calls on all of us to excel - whether we are artisan farmers, struggling artists or investors of innovation. We have much to learn from the arts! -- David Mas Masumoto, Author, Changing Season: A Father, A Daughter, A Family Farm

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Book SynopsisAdvertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.Trade ReviewRichards creates a “portable museum of advertising,” arranged chronologically and designed to encourage browsing. Readers can dip in and out, encouraged by hundreds of illustrations, primarily of advertisements past and present. Chapters 8 and 16 on social implications, ads, and culture relate interesting facts on how advertising both influences and reflects its time. Delivers a broad look from ancient times (there is evidence of Roman shops signs in BCE 776) to modern promotional products (Livestrong bracelets; MAGA caps). Well-documented and scholarly with crossover appeal for general audiences. * Library Journal *Marketers describe advertising as a paid form of nonpersonal communication meant to persuade. Researchers have found examples of advertising dating back to ancient times, including a hanging tag used to identify a bottle of oil in 3000 BCE. Richards puts together the whole story of this fascinating, critical component of marketing. Students and practitioners of advertising and history will find the evolution of advertising from basic names, signs, and labels to the sophisticated electronic media of today a remarkable journey…. Richards' book is packed with examples and a timeline that threads together each advertising development, resulting in a surprising, fascinating historical narrative. Recommended. Advanced undergraduates through faculty and professionals. * Choice Reviews *Most people practicing advertising today care little about what came before. They only care about today. Yet, to quote Soren Kierkegaard “Life can only be understood looking backwards: but it must be lived forward”. So do yourself a favor, take a long backward look with Jef and become better prepared for today, and tomorrow. -- Rick Boyko, retired, Co-President, CCO, Oglivy North America and Director/Professor VCU BrandcenterA fascinating read that educates, informs and enlightens. I know of no other publication that gives such a deep dive into the History of Advertising from ancient times through COVID times. One great takeaway was "The 10 commandments of Advertising" written in 1911 but still holds true today. Enjoy the read. -- Kevin Swanepoel, CEO of The One Club For CreativityA History of Advertising: The First 300,000 Years by Jef Richards is in a league of its own. This wildly original and fast-paced examination carries us through the world of advertising from its earliest beginnings to the modern-day. Unlike any other book, this one takes us from the very beginnings, through the highs and lows of advertising, posing provocative questions along the way and offering fascinating points of view on how branding, advertising and PR evolved in lock step with human existence. Jef is an enormously gifted author and his writing – fast paced, insightful and slam-bang full of remarkable details – is an indulgence and rewards readers (including this jaded ad agency CEO) with a new and completely unique portal into our shared past and gives us an intuitively connected view to how advertising transformed and shaped the world into what we see today. For marketers to history buffs, Richards has created a story that will keep you turning the pages and might even help connect a few dots of intriguing facts that you never knew existed in the first place. -- John Minnec, former CEO FCB London and Havas ChicagoIn addition to the extensive timelines, great selection of illustrations, and snappy prose, Richards has compiled impressive lists of advertising institutions, trade characters, jingles, and slogans over time. Arranged in chronological order from date of the earliest creation, these collections should be of great interest to most readers who have lived through some of this history. * Journal of Macromarketing *

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Book SynopsisBefore there was 'tourism' or 'leisure time;' before souvenir ashtrays became 'camp' and 'kitsch;' before Goofy Golf became an 'attraction' and today's colossal theme parks could even be imagined, there was 'Beautiful Lake of the Ozarks -- Family Vacationland,' where to this day the ashtrays remain devoid of irony. It was here, at Arrowhead Lodge at Lake of the Ozarks, where Bill Geist spent his summers between high school and college working at this tacky resort. What may have seemed 'just a summer job' became, upon reflection, a transformative era where a cast of eccentric, small-town characters and experiences would make Bill the man he is today. Bill realized it was this time in his life that would shape his sensibilities, his humor, his writing, and ultimately a career searching the world for other such untamed characters for The Chicago Tribune and the New York Times. In LAKE OF THE OZARKS, two-time Emmy Award-winning CBS Sunday Morning correspondent Bill Geist reflects on his coming of age in the American heartland of the Midwest and traces his evolution as a man and a writer, in the summers between high school and college, before he went off to Vietnam and the country went to Hell. Written with Geistian warmth and quirky humor, LAKE OF THE OZARKS takes readers back to a bygone era, and shows how you can find inspiration in the most unexpected places.

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Book SynopsisJournalist Allum Bokhari has spent four years investigating the tech giants that dominate the Internet: Google, Facebook, YouTube, Twitter. He has discovered a dark plot to seize control of the flow of information, and utilize that power to its full extent-to censor, manipulate, and ultimately sway the outcome of democratic elections. His network of whistleblowers inside Google, Facebook and other companies explain how the tech giants now see themselves as "good censors," benevolent commissars controlling the information we receive to "protect" us from "dangerous" speech.They reveal secret methods to covertly manipulate online information without us ever being aware of it, explaining how tech companies can use big data to target undecided voters. They lift the lid on a plot four years in the making-a plot to use the power of technology to stop Donald Trump's re-election.

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Book Synopsis

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Book SynopsisRupert Murdoch is the most significant media tycoon the English-speaking world has ever known. No one before him has trafficked in media influence across those nations so effectively, nor has anyone else so singularly redefined the culture of news and the rules of journalism. In a stretch spanning six decades, he built News Corp from a small paper in Adelaide, Australia into a multimedia empire capable of challenging national broadcasters, rolling governments, and swatting aside commercial rivals. Then, over two years, a series of scandals threatened to unravel his entire creation.Murdoch's defenders questioned how much he could have known about the bribery and phone hacking undertaken by his journalists in London. But to an exceptional degree, News Corp was an institution cast in the image of a single man. The company's culture was deeply rooted in an Australian buccaneering spirit, a brawling British populism, and an outsized American libertarian sensibility,at least when it suited Murdoch's interests.David Folkenflik, the media correspondent for NPR News, explains how the man behind Britain's take-no-prisoners tabloids, who reinvigorated Roger Ailes by backing his vision for Fox News, who gave a new swagger to the New York Post and a new style to the Wall Street Journal , survived the scandals,and the true cost of this survival. He summarily ended his marriage, alienated much of his family, and split his corporation asunder to protect the source of his vast wealth (on the one side), and the source of his identity (on the other). There were moments when the global news chief panicked. But as long as Rupert Murdoch remains the person at the top, Murdoch's World will be making news.Trade Review"Entertaining and informative...Folkenflik, the media correspondent for NPR... has developed the contacts and style that make this reportage fascinating and credible."--Booklist "Folkenflik lucidly and effectively sorts out the complicated phone-hacking story and its political ramifications."--Kirkus "Murdoch's World is bolstered by deep reporting, including scores of interviews, and laced with delicious anecdotes."--Los Angeles Times "I'm not sure I've seen a more apt capturing of Roger Ailes, a hardcore ideologue, the creator of one of the great anti-fact engines in the history of American life but at some level at [his] core someone who knows how to create and loves great television above all else."--Josh Marshall, publisher of Talking Points Memo

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Book SynopsisThe Death and Life of the Music Industry in the Digital Age challenges the conventional wisdom that the internet is 'killing' the music industry. While technological innovations (primarily in the form of peer-to-peer file-sharing) have evolved to threaten the economic health of major transnational music companies, Rogers illustrates how those same companies have themselves formulated highly innovative response strategies to negate the harmful effects of the internet. In short, it documents how the radical transformative potential of the internet is being suppressed by legal and organisational innovations. Grounded in a social shaping perspective, The Death and Life of the Music Industry in the Digital Age contends that the internet has not altered pre-existing power relations in the music industry where a small handful of very large corporations have long since established an oligopolistic dominance. Furthermore, the book contends that widespread acceptance of the idea that online piracy is rampant, and music largely 'free' actually helps these major music companies in their quest to bolster their power. In doing this, the study serves to deflate much of the transformative hype and digital 'deliria' that has accompanied the internet's evolution as a medium for mass communication.Trade ReviewRogers’s evidence is convincing and his method of incorporating 30 industry interviews with recent investment data provides a useful balance of insight into insider views with recent statistics. The book is clear, interesting, focused and well researched. … The Death & Life of the Music Industry in the Digital Age is an impressive and important book for anyone interested in how the Internet and digitization are affecting the music industry. -- David J Park, Florida International University, USA * new media & society *The cries of distress are incessant, the doom-sayers never silent: ‘the internet is killing the music industry’. Well, no! Here is a bucket of scholarly, brilliantly researched water to douse this particular hyperbolic claim of destruction-by-technology. Using Ireland as a case study, Jim Rogers carefully demonstrates how the music industry is successfully coping with its changed circumstances – as it has done, after all, for a century past. The Death and Life of the Music Industry in the digital age is a crucial (and welcome) antidote to received opinion. We need more like it. -- Brian Winston, Professor, University of Lincoln, UKJim Rogers' carefully documented analysis is a welcome relief from the "digital deliria" often associated with discussions of the music industry. A welcome contribution to the growing literature on the political economy of the evolving media industries. -- Janet Wasko, Professor and Knight Chair for Communication Research, University of Oregon, USMediocre academics and journalists have been claiming for years that digitalisation has killed off the music industry. This knowledgeable and intelligent survey provides a much needed counterblast against such nonsense. Rogers shows that the music business is mutating, not disappearing, and that it's as strange, contradictory and interesting as it's always been. -- David Hesmondhalgh, Professor, Institute of Communications Studies, University of Leeds, UK, and author of Why Music Matters

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Book SynopsisThe Art of the Creative Commons is a book about peer-to-peer production, providing a unique model of commons from the creative industries. The book expands the knowledge about the role in which an alternative framework of copyright protection (Creative Commons) regulates and establishes norms and conventions within the commons. The book gives insight into a vibrant community that fosters creative projects and a variety of works, from elementary school plays to exhibitions in the Smithsonian or multimillion-dollar Hollywood films. Taking up the perspective of the creative workforce involved in production and collaboration allows us to understand the rules of production that follow an alternative model of production. By analyzing issues of media production, this book engages with current scholarship on critical management, political economy and cultural studies.Table of ContentsAcknowledgements List of Illustrations Introduction: The Art of the Creative Commons  1 Creative Industries: Opening Copyright with Open Licensing  2 Creative Commoning: Commons-Based Peer Production and Networked Value of Objects  3 Sound Industry and FreeSound.org  4 Studying the Art of the Creative Commons  5 The Structure of the Book 1 Managing and Organizing Openness in the Digital Economy  1 Openness in Business Strategy and Operations  1.1 Open Innovation  1.2 Open Business  2 Participatory Cultures  2.1 Open Capital  2.2 Open Production  3 Openness in Public Policy  3.1 Open Data Movement  3.2 Open Scholarship  3.3 Open Government 2 Cultural, Legal and Organisational Foundations of Digital Commons and Peer-Production  1 Culture of Resistance and the Roots of the Digital Commons  2 Open Licensing: The Legal Foundations of Digital Commoning  3 Principles of Digital Peer Production 3 Creative Commons: Political Economy of Creative Peer-to-Peer Production  1 The Basic Framework of Copyright in Creative Industries  2 Creative Industries’ Crisis in the Digital Era  3 Opening Creative Industries: Creative Commons as a Remedy to Restrictiveness of Copyright  4 Creative Commons: Alternative Production and Distribution in Sound Industry 4 Creative Commons: Peer-Production and the Quest for Networked Value  1 Metadata and Content Annotation  2 Sound Scenes and Their Cross-Fertilisation  3 Growing Commons: Providing Representation for Underrepresented Sound  4 Sharing Building Blocks: On a Search for Use Value of Content 5 The Art of Commoning and Content in Context  1 Technical Quality and Context  2 Openness and Artistic Experimentation  3 Sound Commoning and a Sense of Community 6 Acknowledging Authorship: Attribution in the Market Context  1 Attribution and Reputation  2 Waiving Attribution  3 Violation of Creative Commons License  4 Public Domain (cc-0) as a Response to Limitations of Protection  5 Conclusion 7 Art for Art’s Sake?: Commodifying the Commons  1 Symbolic Unity of Creative Commons and Creative Industries  2 Multiple Channel Content Sales  3 Freemium Mode of Sound and Related Products  4 Exclusivity of Access and Intermediation  5 Curation and Automated Integration  6 Conclusions Conclusion The Art of the Creative Commons  1 Creative Commons and the Opening of the Creative Industries  2 Networked Value and the Commons  3 Artistic Work through Commons-Based Production  4 Creative Commons in the Political Economy of the Creative Industries  5 Future Research on the Art of the Commons Bibliography Index

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Book SynopsisHow do the media cover the Middle East? Through a country-by-country approach, this book provides detailed analysis of the complexities of reporting from the Arab World. Each chapter provides an overview of a country, including the political context, relationships to international politics and the key elements relating to the place as covered in Western media. The authors explore how the media can be used to serve particular political agendas on both a regional and international level. They also consider the changes to the media landscape following the growth of digital and social media, showing how access to the media is no longer restricted to state or elite actors. By studying coverage of the Middle East from a whole range of news providers, this book shows how news formats and practices may be defined and shaped differently by different nations. It will be essential reading for scholars and practitioners of journalism, especially those focusing on the Arab World.Table of ContentsIntroduction Reporting Lebanon Reporting Palestine/Israel Reporting Gaza Reporting Jordan Reporting Iraq Reporting Saudi Arabia Reporting Turkey Reporting Iran Reporting Egypt Reporting Syria Conclusion: Thoughts on Reporting the Middle East

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Book SynopsisNews organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.Trade Review"What can news organisations learn from the digital innovators? And how is news changing in the age of the algorithm? This well-researched, clearly argued book identifies crucial lessons for news executives and journalists. Through a series of case studies Lucy Kung has distilled the experience of those at the leading edge of digital news for the benefit of others still catching up. Newsrooms may know the theory of success in the online social environment - but implementation is hard and the risks of failure high. Here, key steps by those who have succeeded are identified and analysed. Anyone with responsibility for managing media operations will benefit from this book." - Richard Sambrook, Professor of Journalism, Cardiff University; former Director of BBC News; "Lucy Kung's book provides lucid analysis based on detailed inside looks at five of the world's most interesting news organisations. Everyone in the news business should read it." - Tom Standage, Digital Editor and Deputy Editor, The Economist; "With Innovators in Digital News, Lucy Kung takes us on a revealing tour of some key contemporary transformations in the making of news in America and the United Kingdom. The accessibility of her writing style and the diversity of case studies will make this book particularly appealing to practitioners." - Pablo J. Boczkowski, Professor and Director, Program in Leadership for Creative Enterprises, Northwestern UniversityTable of Contents1. Why Are Some Digital News Organisations More Successful than Others? 2. The Guardian – ‘Global, Open, Digital’ 3. The New York Times – Digitising the ‘Grey Lady’ 4. Quartz - What Would The Economist Look Like if It Had Been Born in 2012? 5. BuzzFeed – Making Life more Interesting for the Hundreds of Millions Bored at Work 6. Vice Media – ‘We Are the Changing of the Guard’ 7. Conclusions – So Why Are Some Digital News Organisations More Successful?

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