Media, entertainment, information Books

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisGlobalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.Trade Review"Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty . . .A useful volume for marketing as well as women's studies collections . . .Recommended." - Choice "An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad." - Mona Domosh, Dartmouth College "This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-setting copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture." - Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.Table of ContentsIntroduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index

Read more less

Book SynopsisThe book provides a comprehensive application of narrative theory to video games, and presents the player-response paradigm of game criticism. Video Game Narrative and Criticism explains the nature of gameplay - a psychological experience and a meaning-making process in the fictional world of video games.Table of ContentsIntroduction 1. A Player's Story 2. Game Criticism

Read more less

Book SynopsisDjoymi Baker is Lecturer in Cinema Studies at RMIT University, Australia.With a background in the television industry, she writes on myth in popular culture, film and television genres, the ethics of non-human representation, and children's screen cultures. She is the co-author of The Encyclopedia of Epic Films (2014).Trade ReviewThis is lively, engaging academic writing at its very best … Summing Up: Highly recommended. * G.A. Foster, University of Nebraska-Lincoln, CHOICE *Table of ContentsIntroduction Chapter 1: Myth & Early US TV Chapter 2: The New Mythology Chapter 3: Star Trek Title Sequences As Cosmology Chapter 4: Fans, Bards, & Rituals Conclude… Then Reboot Afterword Index

Read more less

Book Synopsis

Read more less

Book SynopsisMary Hogarth is Principal Lecturer leading the Features Journalism programme at Southampton Solent University, UK. John Jenkins is a former night editor of the Daily Telegraph. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine Writers' Forum. He has sold articles and stories to more than 300 titles around the world and lectured at several universitiesTrade ReviewWith all the noise about what platforms magazines should inhabit, it's easy to forget what makes a great magazine, how tough it to launch one and how important they are to our culture. This is a book that warns prospective launch editors not just of the months of market research, the long nights, the business nous and the passion you need to successfully launch a magazine, but also the fun and the tingle you get when you know you've got a brilliant idea. * Barbara Rowlands, Director of the Magazine Journalism MA, City University London, UK *How to Launch a Magazine in this Digital Age is going straight onto my students’ core reading list and my bookshelf as soon as it comes off the press. Accessible with supportive, developmental exercises and essential resources, it is illustrated by analyses of trends, colourful first-hand case studies and professional expertise with a helpful digital link to keep the moment flowing. As Future’s Mike Goldsmith says in its pages “the only precedent is that everything changed yesterday and it might change again today”. In such an era of social changes and reactive publishing brands, this is a book whose time has come. * Catherine Darby, Course Leader for the MA in Magazine Journalism, University of Central Lancashire *This book will help students, and all those who wish to critically assess the viability of their new magazine idea and launch it as a sustainable brand and business that can connect with audiences across multiple media platforms. The excellent insights provided by media and publishing industry leaders, editors and creative entrepreneurs are informative and inspiring. * Desmond O’Rourke, Course Director, MA Publishing and Leader of the Magazine Specialism, London College of Communication, University of the Arts London, UK *This is an excellent book. The wide range of content is particularly relevant for those wanting to know how to launch an idea on various media platforms. Written in a very readable style, each chapter sets out and explains the key points, well illustrated by case studies, a summary, input by industry gurus and an action plan. There is an associated website set up as an online interactive learning tool. The comprehensive and up to date information from editorial to advertising, production to strategy in both print and digital makes this book a ‘must read’ for students and indeed for anyone working in media. It should become a standard reference work. * Jessany Marsden, Editorial Consultant, External Examiner for Degrees in Journalism, (ex) ipcmedia Editorial Training and Development, UK *Table of ContentsContents Acknowledgements Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion Contributors Glossary Resources Bibliography Index

Read more less

Book SynopsisMartin Hewitt is Professor of History and Dean of the School of Music, Humanities and Media at the University of Huddersfield, UK.Trade ReviewA meticulously researched account of the mid-Victorian phase of the campaigns against press taxes -- Melissa Score, Birkbeck University, UK * Reviews in History *Hewitt's political and economic approach to the press is illuminating ... Chapter 6 is the most detailed analysis to date of British newspaper publishing from 1855 to 1869 ... Beyond its value as political history, this is a useful sourcebook on mid-century newspaper publishing. -- Andrew Hobbs, University of Central Lancashire, UK * SHARP News *Table of ContentsPrologue 1. Setting the Scene 2. The Foundations of the mid-Victorian Campaigns 3. The Association for the Promotion of the Repeal of the Taxes on Knowledge as a Pressure Group 4. First Phase: repealing the advertising and stamp duties 5. The Paper Duties, 1858-61 6. The Cheap Press Regulations and Securities: A Free Press? 7. The Morning Star 8. The Cheap Press 9. Conclusion Bibliography Index

Read more less

Book SynopsisThe development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence.Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Read more less

Book SynopsisStuds Terkel was an American icon who had no use for America's cult of celebrity. He was a leftist who valued human beings over political dogma. In scores of books and thousands of radio and television broadcasts, Studs paid attention - and respect - to "ordinary" human beings of all classes and colours, as they talked about their lives as workers, dreamers, survivors. Alan Wieder's Studs Terkel: Politics, Culture, But Mostly Conversation is the first comprehensive book about this man. Drawing from over fifty interviews of people who knew and worked with Studs, Alan Wieder creates a multi-dimensional portrait of a run-of-the-mill guy from Chicago who, in public life, became an acclaimed author and raconteur, while managing, in his private life, to remain a mensch. We see Studs, the eminent oral historian, the inveterate and selfless supporter of radical causes, especially civil rights. We see the actor, the writer, the radio host, the jazz lover, whose early work in television earned him a notorious place on the McCarthy blacklist. We also see Studs the family man and devoted husband to his adored wife, Ida. Studs Terkel: Politics, Culture, But Mostly Conversation allows us to realize the importance of reaching through our own daily realities - increasingly clogged with disembodied, impersonal interaction - to find value in actual face-time with real humans. Wieder's book also shows us why such contact might be crucial to those of us in movements rising up against global tyranny and injustice. The book is simply the best introduction available to this remarkable man. Reading it will lead people to Terkel's enormous body of work, with benefits they will cherish thr

Read more less