Media, entertainment, information Books
Taylor & Francis Ltd Global Citizenship and the Legacy of Empire
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£47.99
Taylor & Francis Emerging Practices in Science and Technology Librarianship
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£43.99
Taylor & Francis Ltd Cultural Production in and Beyond the Recording Studio
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£145.00
Taylor & Francis The Global Journalist in the 21st Century
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£237.50
Taylor & Francis The Global Journalist in the 21st Century
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£79.99
Taylor & Francis How Media Inform Democracy
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£150.00
Taylor & Francis Practicing Convergence Journalism
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£137.75
Taylor & Francis Practicing Convergence Journalism
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£49.39
Taylor & Francis Ltd Media Power and Democratization in Brazil
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£165.00
Taylor & Francis Ltd Theorizing Documentary
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£42.99
Taylor & Francis Across the Great Divide
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£165.00
Taylor & Francis Across the Great Divide Cultures of Manhood in the American West
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£52.68
Taylor & Francis Obscene Profits
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£56.99
Taylor & Francis Ltd American Editor in Early Revolutionary China John William Powell and the China WeeklyMonthly Review East Asia History Politics Sociology Culture S
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£48.73
Taylor & Francis Ltd Hollywood and Anticommunism
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£135.00
Taylor & Francis A Normative Theory of the Information Society
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£145.00
Taylor & Francis Ltd The Concise Encyclopedia of American Radio
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£62.58
Taylor & Francis Politics and the Press in Indonesia
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£108.00
Taylor & Francis Ltd Political Communications Why Labour Won the General Election of 1997
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£145.00
Taylor & Francis Product Marketing for Technology Companies
Book SynopsisThe author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.Table of ContentsProduct Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices
£49.99
Taylor & Francis Ltd Manage IT as a Business Routledge 2004
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£58.99
Taylor & Francis Ltd Romantic Friendship in Victorian Literature Nineteenth Century Series
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£195.06
Taylor & Francis Ltd Christopher Smart and Satire Mary Midnight and the Midwife
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£145.00
Taylor & Francis Ltd British Short Fiction in the Early Nineteenth Century
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£145.00
Taylor & Francis Dress Culture in Late Victorian Womens Fiction Literacy Textiles and Activism
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£145.00
Taylor & Francis Media and Power in PostSoviet Russia
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£175.00
Taylor & Francis Ltd Media and Power in PostSoviet Russia
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£49.99
Taylor & Francis Archives and the Digital Library
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£86.99
Taylor & Francis Archives and the Digital Library
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£49.99
Taylor & Francis The Rhetoric of Risk Technical Documentation in Hazardous Environments Rhetoric Knowledge and Society Series
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£135.00
Taylor & Francis Race Rhetoric and Technology Searching for Higher Ground NCTERoutledge Research Series
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£135.00
Taylor & Francis Race Rhetoric and Technology
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£34.89
Taylor & Francis Branded Entertainment and Cinema The Marketisation of Italian Film Routledge Critical Advertising Studies
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£76.42
Taylor & Francis The Art of Plain Speaking
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£135.00
Taylor & Francis Alternate Reality Games
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£76.42
Taylor & Francis Ltd Contemporary Perspectives on Rational Suicide Series in Death Dying and Bereavement
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£56.01
Taylor & Francis Ltd Errant Selves A Casebook of Misbehavior
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£62.58
Taylor & Francis Cultures of Silence
Book SynopsisThis book investigates the notion of silence as both an oppressing instrument and a powerful tool of resistance under the lenses and practices of cultural production.Taking a transdisciplinary and transcultural approach to the study of creative and cultural practices, the chapters ask how cultural production is dealing with surges of oppressive regimes, censorship, and fake news, and which cultural processes are implied in silencing as well in giving voice to, in erasing, and in producing small and grand narratives. The book reaches beyond dominant instrumental views of contemporary cultural practice to understand culture not only as an expedient to conduct social policy but also as a diagnostic tool and a vernacular space of giving voice to the many small narratives that make the world we live in.Offering an introduction to an underrepresented area of cultural studies, this truly interdisciplinary volume will be of interest to scholars of cultural studies, cultural hi
£39.99
Taylor & Francis Ltd Data Analytics Applications in Gaming and
Book SynopsisThe last decade has witnessed the rise of big data in game development as the increasing proliferation of Internet-enabled gaming devices has made it easier than ever before to collect large amounts of player-related data. At the same time, the emergence of new business models and the diversification of the player base have exposed a broader potential audience, which attaches great importance to being able to tailor game experiences to a wide range of preferences and skill levels. This, in turn, has led to a growing interest in data mining techniques, as they offer new opportunities for deriving actionable insights to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. By now, data mining and analytics have become vital components of game development. The amount of work being done in this area nowadays makes this an ideal time to put together a book on this subject.Data Analytics Applications in Gaming andTable of ContentsPart 1 – Introduction to game data mining. Part 2 – Data mining for games user research. Part 3 – Data mining for game technology.Part 4 – Visualization of large-scale game data.
£44.99
Taylor & Francis Ltd Advertising Account Planning
Book SynopsisThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics ProvidingTrade Review"With its accessible format, real-world examples, and logical and thorough presentation, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign development. The expanded content on digital marketing and media technologies provides a full, up-to-date understanding of the process."Lisa C. Troy, Texas A&M UniversityTable of Contents Account Planning History and Practice The Role That Account Planning Plays in a Campaign Brand Destination Planning Situation Analysis: ‘Understanding the Landscape’ Benchmarking Consumer Perceptions Understanding the Consumer Mindset Developing Insights The Role of Strategic Communication Defining the Audience Brand Positioning Brand Personality Brand Essence What is a Big Idea? Briefing the Team to Get a Great Campaign Account Planning and Integration International Advertising Measuring the Success of a Campaign Future Thoughts on Account Planning
£49.39
Taylor & Francis Managing Organizations in the Creative Economy
Book SynopsisThe creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.Managing Organizations in the Creative Economy is the first textbook of its kind, introducing organizational behaviour theories and applying them to the creative world. The text is underpinned by the latest research and theoretical insights into creative industries management and organizational behaviour, covering key topics such as structure, culture and the management of change and creativity as well as contemporary issues such as diversity, sustainability, managing stress, wellbeing and self-care, and remote working. The authors bring theory to life through practical examples and cases provided by industry experts, supported by specially created companion videos featuring managTrade Review'This second edition introduces students to the organizational life and behavior of cultural organizations. The authors have added new topical chapters and have reorganised others and in doing so have provided an updated and even more specialized text concerning organizational behavior in the creative and cultural industries. This book addresses the idiosyncrasies of these industries that are generated by the creative/aesthetic autonomy of the artist. The uniqueness of cultural organizations stems from their subordination to artistic creativities and the fact that such symbolic creativities are not bound to set rules. This means that effective leaders of such organizations are the ones who are able to manage an output or product that is extremely uncertain. This book is a "must read" for those who aspire to become such leaders.'Guy Morrow, University of Melbourne, Australia'I’ve long thought that Saintilan and Schreiber’s book couldn’t be surpassed. But it has been. The second edition is even better!'Stephen Brown, Ulster University Business School, Belfast'The second edition builds upon the substantial strengths of topic coverage and real world applications of the first edition to include opportunities and challenges posed by technology-based innovations in content creation and evolving forms of engagement with social media. Additionally, the new volume addresses evolving sensibilities of cultural sector stakeholders toward the environment, diversity and inclusion.'Robert DeFillippi, Sawyer Business School, Suffolk University'This 2nd edition helpfully updates the structures and methodologies currently in practice within the creative industries, taking into account the increased influence of social media and digitization. Two new chapters on diversity and mental health & wellbeing are included, both even more pertinent after the Covid 19 pandemic. As before each chapter begins with a summary of what the student will study for each topic, questions on the chapter and relevant case studies for analysis. Overall an informative reference book for any Creative Industries student wishing to understand how this sector operates with examples of operational and personnel issues it might encounter and how to overcome them.'Marius J Carboni, University of Surrey and Morley College, LondonTable of Contents1 What is Organizational Behaviour? 2 Change in Creative Organizations 3 Personality in Creative Organizations 4 Attitude & Motivation in Creative Organizations 5 Conflict & Negotiation in Creative Organizations 6 Stress, Wellbeing and Self Care in Creative Organizations 7 Decision-making in Creative Organizations 8 Power & Politics in Creative Organizations 9 Leadership in Creative Organizations 10 Teams in Creative Organizations 11 Diversity, Equity & Inclusion in Creative Organizations 12 Structure of Creative Organizations 13 Organizational Culture in Creative Organizations 14 Ethics in Creative Organizations and Conclusion
£49.39
Taylor & Francis Ltd The Pocketbook of Audience Research
Book SynopsisFocusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.This handy guide is divided into three parts: the first part, Watching Post-Television', offers television' as a shortcut to understanding today's platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, Methods with Method', introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, Methods in Action', offers a variety of recent case studies to show how these methodological principles work in practice.Drawing on different genrTrade Review"The Pocketbook of Audience Research is a page turner which will really help a lot of audience researchers. A fun, empowering, creative, and interesting binge pocketbook!"Sofie Van BauwelTable of ContentsPart I CROSS-MEDIA EVERYDAY MEANING-MAKING 1. INTRODUCTION. Audience research and the cross-media reality of post-television 2. USEFUL (KEY) THEORETICAL TERMS: Reconceptualizing audience research for deeply mediatized societies Part II METHODS WITH METHOD: A METHODIC OVERVIEW OF ENGAGING WITH AUDIENCES 3. AUDIENCE RESEARCH: Methods of Data Collection and Data Analysis Need One Another ❤ 4. ETHNOGRAPHY: Or: How to understand the Value of Presence with Mariam Yassein 5. AUDIENCE-LED ANALYSIS: Or: on how to be invited ‘in’ 6. VISUAL ANALYSIS. Or: How images and words ‘mean’ together 7. THEORIZATION: Or: How to get from data to theory Part III CASE STUDIES: METHODS IN ACTION 8. DISCOURSE ANALYSIS IN PRACTICE: Private Attraction, Public (Dis)Approval? Negotiating what to make of Netflix’s You 9. DATA ANALYSIS IN PRACTICE. Data-Scraping Meets the Regency Era: Bridgerton Commentary on YouTube with Clair Richards 10. COLLABORATIVE AUTOETHNOGRAPHY IN PRACTICE. “You knock on my door”: An Insider-Outsider View of Turkish Soap Operas and Fan Labour 11. MEDIA DISCOURSE ANALYSIS IN PRACTICE. Aren’t We Friends Anymore? Watching and Rewatching the Sitcom 12. ETHNOGRAPHY VERSUS FOCUS GROUP RESEARCH IN PRACTICE. Sports Talk: Watching, Feeling and Connecting 13. VISUAL ANALYSIS IN PRACTICE. Working through, laughing on: Pandemic politics, Cultural Citizenship and Action Heroes 14. THE LONG INTERVIEW IN PRACTICE: Looking back: Remembering favorite teen television shows with Erinn Rövekamp 15 Afterthought
£25.38
Taylor & Francis Ltd Media Economy and Society
Book SynopsisThis essential guide to the critical study of the media economy in society teaches students how to critically analyse the political economy of communication and the media. The book introduces a variety of methods and topics, including the political economy of communication in capitalism, the political economy of media concentration, the political economy of advertising, the political economy of global media and transnational media corporations, class relations and working conditions in the capitalist media and communication industry, the political economy of the Internet and digital media, the information society and digital capitalism, the public sphere, Public Service Media, the Public Service Internet, and the political economy of media management. This will be an ideal textbook for a variety of courses relating to media and communication, including Media Economics; Political Economy of Communication; Media, Culture, and Society; Critical Media and CommuTrade Review"With clarity and thoroughness, Christian Fuchs succeeds brilliantly in guiding students through the fields of media economics and the political economy of the media. Covering the widest range of theoretical perspectives and substantive areas, from advertising to media management, from cultural labor to the public sphere, this book is essential reading for anyone who cares about the state of contemporary media."Vincent Mosco, Emeritus Professor of Sociology, Queen’s University, Kingston, Ontario, CanadaTable of Contents1. Introduction Part I: Foundations 2. What is Political Economy? 3. What is Media Economics? 4. The Political Economy of Communication and the Media 5. The Critical Tradition in the Analysis of Media, Communication, Economy, and Society Part II: Applications 6. The Political Economy of Media Concentration 7. The Political Economy of Advertising 8. The Political Economy of Global Media 9. Media Work: The Political Economy of Cultural Labour in the Media Industry 10. The Political Economy of the Internet and Digital Media 11. The Political Economy of the Information Society and Digital Capitalism 12. The Political Economy of the Public Sphere and the Digital Public Sphere 13. The Political Economy of Public Service Media and the Public Service Internet 14. The Political Economy of Media Management
£34.99
Taylor & Francis Social Media at BBC News
Book SynopsisSince the emergence of social media in the journalistic landscape, the BBC has sought to produce reporting more connected to its audience while retaining its authority as a public broadcaster in crisis reporting. Using empirical analysis of crisis news production at the BBC, this book shows that the emergence of social media at the BBC and the need to manage this kind of material led to a new media logic in which tech-savvy journalists take on a new centrality in the newsroom. In this changed context, the politico-economic and socio-cultural logic have led to a more connected newsroom involving this new breed of journalists and BBC audience. This examination of news production events shows that in the midst of transformations in journalistic practices and norms, including newsgathering, sourcing, distribution and impartiality, the BBC has reasserted its authority as a public broadcaster. Click here for a short video about the Trade Review"Valerie Belair-Gagnon has provided a ground-breaking analysis of the impact of social media on the practice of journalism. Her book’s examination of the BBC offers a compelling look at how a global leader in journalism is adapting to the age of connected citizens." - John Pavlik, Rutgers University, USA"This book offers an important analysis of the practical and ethical issues for a global broadcaster embracing social media. It brings to life the opportunities and dilemmas for a traditional news organisation adapting to the open, collaborative digital age." - Richard Sambrook, Cardiff University (Former Director, BBC Global News)"Valerie Belair-Gagnon's work on the BBC offers the defining work on the world's premeire public broadcast institution as it attempts to reckon with the rise of user generated content. The text offers a fascinating detailing of the tensions between the institution's standards for accuracy and the new demands and perhaps uncertainty of verification for social media. Through intensive fieldwork, scholars and journalists alike should find an essential tale full of lessons from a formidable institution adapting to the social media age." - Nikki Usher, George Washington University, USA and author of Making News at The New York Times"While BBC News is a unique institution in its size and scope, Belair-Gagnon's account of the organization's adaptation to social media will be of interest not only to BBC watchers, media historians and researchers but also to journalists seeking to compare, understand and advance change in their own newsrooms. Overall it offers a well-informed analysis of how a famed journalistic powerhouse got to grips with a more open, networked and digital era, learning important lessons about itself and its audience along the way." - Rachel Nixon, former Senior Director of Digital Media for CBC News and Editor-in-chief of MSN News and Sports (US)Table of ContentsIntroduction 1. ‘Auntie’ Takes on Social Media 2. Tweet or be Sacked! 3. A New Order 4. New Structures, New Actors in the Newsrooms 5. The Connected Newsroom Conclusion: Global Crises, Local Responses
£42.99
Taylor & Francis Social Communication in Advertising
Book SynopsisNewly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.Trade Review"Social Communication in Advertising has been THE central text in advertising studies for decades. This exciting updated edition applies its critical sensibilities and insights to new trends in advertising and promotion." -Matthew McAllister, Pennsylvania State University"A welcome, skillful update of what continues to be the best textbook about advertising in society. Revisions throughout this new edition reflect the most up-to-date scholarship. Two new chapters provide important, innovative ways of making sense of the digital-advertising revolution currently underway." -James F. Hamilton, University of Georgia"Social Communication in Advertising skillfully balances an appreciation of the history of advertising, with fresh new chapters that analyze the changing boundaries of advertising in the digital marketplace. The book is rich with examples, references key critical debates in the field and is a pleasure to read." -Natalie Coulter, York University"Updated to the digital expectations of the current era but steeped in the historical legacies of media and persuasion that got us here, this 4th edition of Social Communication in Advertising is an essential text for students and scholars to understand the contours of our thoroughly promotional culture. Rather than resting on easy distinctions between economic and cultural requirements, or functional and critical perspectives, Social Communication in Advertising shows us the complex institutional, professional and political dynamics of advertising throughout the twentieth and into the twenty-first centuries. Theoretically rich and conceptually sophisticated, the book is anchored by relevant and accessible examples, showing us how the "magic system" we call advertising has allowed us to create meanings about who we are and how we live. More than a business or a profession, and more than its media or its messages, advertising has been part of the fabric of everyday life for over a century. Leiss and his co-authors demonstrate how advertising has informed social values and lifestyles, national identities and global markets, political activism and data protection. Remarkably wide ranging and yet deftly organized, this engaging and exciting new edition is highly recommended for undergraduate and graduate students to gain a "big-picture" perspective on advertising." -Melissa Aronczyk, Rutgers University Table of ContentsIntroduction Part I: The Development of Modern Advertising2. From Traditional to Industrial Society3. Advertising in the Transition from Industrial to Consumer Society4. Advertising and the Development of Twentieth-Century Communications Media5. The Development of Agencies in the Bonding of Advertising and Media 6. The Structure of Advertisements7. Goods as Communicators and SatisfiersPart II: Advertising at the End of the Twentieth Century8. Ushering in the Era of Demassification9. Late-Modern Consumer Society10. The Mediated Marketplace11. Mobilizing the Culturati in the Fifth FramePart III: Advertising in The Twenty-First-Century Digital Age12. Internet, Social, and Mobile Mediated Marketplace13. Twenty-First-Century Promotional and Consumer Culture14. Issues in Social Policy
£49.99
Taylor & Francis Ltd Democratizing Journalism through Mobile Media
Book SynopsisFuelled by a distrust of big media and the development of mobile technologies, the resulting convergence of journalism praxis (professional to alternative), workflows (analogue to multipoint digital) and platforms (PC to mobile), result in a 24-hour always-on content cycle. The information revolution is a paradigm shift in the way we develop and consume information, in particular the type we call news. While many see this cultural shift as ruinous, Burum sees it as an opportunity to utilize the converging information flow to create a galvanizing and common digital language across spheres of communication: community, education and mainstream media. Embracing the digital literacies researched in this book will create an information bridge with which to traverse journalism's commercial precarity, the marginalization of some communities, and the journalism school curricula. Trade Review"This book from one of the pioneers of mojo storytelling is an excellent introduction to the possibilities and potential of the smartphone through its intersection with journalism. Filled with personal experience, practical advice and theoretical reflection, Burum has produced an invaluable resource for teaching and research." -- Adrian Hadland, University of Stirling, UKTable of Contents1. Introduction 2. Story in the Age of Social Media: A Theoretical Perspective 3. Defining an Action Research Study and Methodologies 4. Convergence at Click Speed 5. Mojos Working in Communities 6. Supplementary Workshops in Education and Media 7. Training: A Common Cross-Spherical Pedagogical Bridge 8. Recording Video and Audio and Editing on a Smartphone 9. Conclusive Ways Forward
£38.69
Taylor & Francis The Routledge Companion to Transmedia Studies
Book SynopsisAround the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.Table of ContentsPart 1: Industries of Transmediality 1. Transmedia Film: From Embedded Engagement to Embodied Experience 2. Transmedia Documentary: Experience and Participative Approaches to Non-Fiction Transmedia 3. Transmedia Television: Flow, Glance, and the BBC 4. Transmedia Telenovelas: The Brazilian Experience 5. Transmedia Comics: Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing 6. Transmedia Publishing: Three Complementary Cases 7. Transmedia Games: Aesthetics and Politics of Profitable Play 8. Transmedia Music: The Values of Music as a Transmedia Asset 9. Transmedia Journalism: The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events 10. Transmedia Sports: The National Basketball Association, Emojis, and Personalized Participation 11. Transmedia Social Platforms: Livestreaming and Transmedia Sports 12. Transmedia Celebrity: The Kardashian Kosmos—Between Family Brand and Individual Storylines 13. Transmedia Attractions: The Case of Warner Bros. Studio Tour—The Making of Harry Potter Part 2: Arts of Transmediality 14. Transmedia Storytelling: Character, Time, and World—The Case of Battlestar Galactica 15. Transmedia World-Building: History, Conception, and Construction 16. Transmedia Characters: Additionality and Cohesion in Transfictional Heroes 17. Transmedia Genres: Form, Content, and the Centrality of Memory 18. Transmedia Writing: Storyworlds and Participation at the Intersection of Practice and Theory 19. Transmedia Photography: Implicit Narrative from a Discrete Moment 20. Transmedia Indie: Creativity Outside Hollywood Part 3: Practices of Transmediality 21. Transmedia Adaptation: Revisiting the No-Adaptation Rule 22. Transmedia Developer: Success at Multiplatform Narrative Requires a Journey to the Heart of Story 23. Transmedia Production: Embracing Change 24. Transmedia Commodification: Disneyfication, Magical Objects, and Beauty and the Beast 25. Transmedia Franchising: Driving Factors, Storyworld Development, and Creative Process 26. Transmedia Distribution: From Vertical Integration to Digital Natives 27. Transmedia Branding and Marketing: Concepts and Practices Part 4: Cultures of Transmediality 28. Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence 29. Transmedia Heritage: Museums and Historic Sites as Present-Day Storytellers 30 Transmedia Fandom and Participation: The Nuances and Contours of Fannish Participation 31. Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation 32. Transmedia Politics: Star Wars and the Ideological Battlegrounds of Popular Franchises 33. Transmedia Charity: Constructing the Ethos of the BBC’s Red Nose Day Across Media 34. Transmedia Education: Changing the Learning Landscape 35. Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology 36. Transmedia for Social Change: Evolving Approaches to Activism and Representation 37. Transmedia Identities: From Fan Cultures to Liquid Lives 38. Transmedia Psychology: Creating Compelling and Immersive Experiences 39. Transmedia Religion: From Representations to Propaganda Strategy Part 5: Methodologies of Transmediality 40. A Narratological Approach to Transmedial Storyworlds and Transmedial Universes 41. An Ontological Approach to Transmedia Worlds 42. An Experience Approach to Transmedia Fictions 43. A Design Approach to Transmedia Projects 44. A Management Approach to Transmedia Enterprises 45. A Micro-Budget Approach to Transmedia in Small Nations 46. A Genettian Approach to Transmedia (Para)Textuality 47. A Semiotic Approach to Transmedia Storytelling 48. A Mythological Approach to Transmedia Storytelling 49. A Qualitative Network Approach to Transmedia Communication 50. A Metrics Model for Measuring Transmedia Engagement
£204.25
Taylor & Francis Ltd Media Across Borders
Book SynopsisWhat happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins' Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which culTrade Review"An urgent addition to accounts of globalization in the new millennium, Media Across Borders attends to key issues – digitalization, transnationalism and media convergence – to describe diverse practices of localization. Theoretically astute, the essays in this collection sparkle with insight and vigour."- Associate Professor Constantine Verevis, Monash University, Melbourne"Media Across Borders provides a hugely welcome addition to debates about the globalisation and localisation of contemporary audiovisual culture. Its engaging, articulate and highly perceptive essays provide a series of thought provoking and timely interventions into some of the key features of the increasingly digitalised audiovisual landscape of the twenty first century."- Professor Lucy Mazdon, University of Southampton"An interdisciplinary, innovative and unique volume. Interdisciplinary as it truly combines tools and methodologies from different areas to cast a close eye on today's production of, and market for, audiovisual entertainment. Innovative as it moves away from case study-based analyses and goes as far as to devote a whole section to outlining new, interdisciplinary research avenues. Unique as it draws together and combines concepts such as audiovisual translation and localization, which have too often, mistakenly, been kept apart. A highly recommended read." - Associate Professor of Translation, Elena Di Giovanni, University of Macerata, ItalyTable of ContentsIntroduction Andrea Esser, Miguel Á. Bernal-Merino and Iain Robert Smith Chapter 1: Defining ‘the local’ in localization or ‘Adapting for who?’ Andrea Esser Chapter 2: Transnational Holmes: Theorising the Global-Local Nexus through the Japanese anime Sherlock Hound (1984-) Iain Robert Smith Chapter 3: The Context of Localization: Children’s Television in Western Europe and the Arabic-speaking World Jeanette Steemers Chapter 4: Audiovisual Translation Trends: Growing Diversity, Choice And Enhanced Localization Frederic Chaume Chapter 5: Transformations of Montalbano through languages and media: Adapting and subtitling dialect in The Terracotta Dog Dionysios Kapsaskis and Irene Artegiani Chapter 6: Localizing Sesame Street: The Cultural Translation of the Muppets Aaron Calbreath-Frasieur Chapter 7: Television Formats in Africa: Cultural Considerations in Format Localization Martin Nkosi Ndlela Chapter 8: Exploring factors influencing the dubbing of TV series into Spanish: Key aspects for the analysis of dubbed dialogue Rocío Baños Chapter 9: Jerome Bruner and the Transcultural Adaptation of 1970s Hollywood Classics in Turkey Laurence Raw Chapter 10: Tracing Asian Franchises: Local and Transnational Reception of Hana Yori Dango Rayna Denison Chapter 11: Fiction TV Formats in Poland – Why Bother to Adapt? Sylwia Szostak Chapter 12: Analyzing Players’ Perceptions on the Translation of Video Games: Assessing the Tension Between the Local and the Global Concerning Language Use Alberto Fernández Costales Chapter 13: Glocalization and Co-Creation: Trends in International Game Production Miguel Á. Bernal-Merino
£42.99