Media, entertainment, information Books
Taylor & Francis Inside Magazine Publishing
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£128.25
Taylor & Francis Inside Magazine Publishing
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£46.99
Taylor & Francis Ltd Promotional Screen Industries
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£128.25
Taylor & Francis Ltd Promotional Screen Industries
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£36.99
Taylor & Francis Ltd Reporting at the Southern Borders
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£142.50
Taylor & Francis Ltd International Journalism and Democracy
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£42.99
Taylor & Francis Agenda Setting in a 2.0 World
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£52.24
Taylor & Francis Agenda Setting in a 2.0 World
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£175.75
Taylor & Francis China Turned On Television Reform and Resistance 10 Routledge Library Editions Television
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£128.25
Taylor & Francis Cable Television and the Future of Broadcasting
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£128.25
Taylor & Francis Ltd Satellite Broadcasting
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£35.14
Taylor & Francis The Use and Abuse of Television A Social Psychological Analysis of the Changing Screen Routledge Library Editions Television
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£80.74
Taylor & Francis The Future of Broadcasting A Report Presented to the Social Morality Council October 1973 Routledge Library Editions Television
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£43.69
Taylor & Francis The Making of Channel 4
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£114.00
Taylor & Francis Ltd Global Citizenship and the Legacy of Empire
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£45.59
Taylor & Francis Emerging Practices in Science and Technology Librarianship
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£43.99
Taylor & Francis Ltd Cultural Production in and Beyond the Recording Studio
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£137.75
Taylor & Francis Journalism Science and Society
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£43.69
Taylor & Francis The Global Journalist in the 21st Century
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£237.50
Taylor & Francis The Global Journalist in the 21st Century
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£75.99
Taylor & Francis How Media Inform Democracy
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£142.50
Taylor & Francis Practicing Convergence Journalism
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£137.75
Taylor & Francis Practicing Convergence Journalism
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£49.39
Taylor & Francis Ltd Media Power and Democratization in Brazil
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£156.75
Taylor & Francis Ltd Theorizing Documentary
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£42.99
Taylor & Francis Across the Great Divide
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£156.75
Taylor & Francis Across the Great Divide Cultures of Manhood in the American West
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£37.99
Taylor & Francis Obscene Profits
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£54.14
Taylor & Francis Ltd American Editor in Early Revolutionary China John William Powell and the China WeeklyMonthly Review East Asia History Politics Sociology Culture S
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£37.99
Taylor & Francis Ltd Hollywood and Anticommunism
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£128.25
Taylor & Francis A Normative Theory of the Information Society
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£137.75
Taylor & Francis Ltd The Concise Encyclopedia of American Radio
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£47.49
Taylor & Francis Politics and the Press in Indonesia
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£102.00
Taylor & Francis Ltd A Million and One Nights A History of the Motion Picture
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£128.25
Taylor & Francis Ltd Political Communications Why Labour Won the General Election of 1997
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£137.75
Taylor & Francis Product Marketing for Technology Companies
Book SynopsisThe author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.Table of ContentsProduct Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices
£47.49
Taylor & Francis Ltd Manage IT as a Business Routledge 2004
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£56.04
Taylor & Francis Ltd Romantic Friendship in Victorian Literature Nineteenth Century Series
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£137.75
Taylor & Francis Ltd Christopher Smart and Satire Mary Midnight and the Midwife
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£137.75
Taylor & Francis Ltd British Short Fiction in the Early Nineteenth Century
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£137.75
Taylor & Francis Dress Culture in Late Victorian Womens Fiction Literacy Textiles and Activism
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£137.75
Taylor & Francis Media and Power in PostSoviet Russia
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£166.25
Taylor & Francis Ltd Media and Power in PostSoviet Russia
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£47.49
Taylor & Francis Archives and the Digital Library
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£82.64
Taylor & Francis Archives and the Digital Library
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£47.49
Taylor & Francis The Rhetoric of Risk Technical Documentation in Hazardous Environments Rhetoric Knowledge and Society Series
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£128.25
Taylor & Francis The Rhetoric of Risk
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£45.59
Taylor & Francis Race Rhetoric and Technology Searching for Higher Ground NCTERoutledge Research Series
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£128.25