Human–computer interaction Books

328 products


  • Global Issues and Ethical Considerations in Human Enhancement Technologies

    15 in stock

    £191.70

  • Crafting Wearables

    APress Crafting Wearables

    1 in stock

    Book SynopsisEnter the exciting intersection of technology and fashion known as wearable computing. Learn about the future of electronics in clothing and textiles, and be a part of creating that future! Crafting Wearables begins with the history of the field, then covers current practices and future trends. You will gain deeper insight into the strategy behind the design of wearable devices while learning about the tools and materials needed to start your own wearables toolbox.In a time when consumer electronics are becoming smaller and seamlessly integrated into our lives, it is important to understand how technology can improve and augment your lifestyle. Wearables are in a sense the most organic and natural interface we can design, yet there is still doubt about how quickly wearable technologies will become the cultural norm. Furthermore, skills that have become less valuable over the years, such as sewing, are making a return with the wearablesTable of ContentsIntroductionPart I: What Are Wearables?1. A Brief History of Wearables2. Wearable FictionsPart II: Methods and Techniques3. From Textiles to Wearables4. Cutting and Sewing5. Making Electronics Sewable6. Soft Circuits7. Materials that Matter8. Digital Design for Wearables9. Digital Fabrication for Wearables10. Designing for the Body, On the BodyPart III: Fashion and Product11. Wearable Wellness12. Beauty Tech13. Superhumans and Cyborgs14. Activated Garments15. Wearable Costumes16. Speculations of Wearable Futures17. Looking into the FuturePart IV AppendixA. Cyborg "Fingercaps" and Resources

    1 in stock

    £49.49

  • Foundations of PyGTK Development

    APress Foundations of PyGTK Development

    1 in stock

    Book SynopsisLearn how to develop portable GUI programs to run on multiple operating systems. Revised and updated from the popular original, with a full set of new examples in Python and using PyGTK, this book provides all the information you'll need to write easy or complex GUI applications, offering one source of knowledge and best practices for user interface creation. Foundations of PyGTK Developmentpresents numerous real-life examples that you can immediately put to use in your own applications. It begins with an overview of key topics such as widget choice, placement, and behavior, before moving on to more advanced issues. Building on your familiarity with Python, the book delves into new topics such as object inheritance early on to allow for a complete understanding of code examples later.What You'll LearnWork with layout containers including boxes, tables, grid, and panesUse the Application and ApplicationWindow classes as the base for your PyGTK applicationManage dialogs to give generTable of ContentsFoundations of PyGTK Development1. Getting Started 2. The Application and ApplicationWindow Classes 3. Some Simple PyGTK Applications 4. Containers 5. Basic Widgets 6. Dialogs 7. Text View Widget 8. Tree View Widget 9. Menus and Toolbars 10. Dynamic User Interfaces 11. Custom Widgets 12. More_ PyGTK _Widgets 13. Integrating Everything

    1 in stock

    £46.74

  • Building Digital Experience Platforms

    APress Building Digital Experience Platforms

    2 in stock

    Book SynopsisUse digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization''s digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform.In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform. Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more.The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived fTable of ContentsPart 1: Requirements and Design.- Chapter 1: Introduction to Digital Experience Platforms (DXP).- Chapter 2: Gathering Requirements.- Chapter 3: Design.- Part 2: Development of the Banking Experience Platform.- Chapter 4: User Interface Design.- Chapter 5: Designing Integration Layer.- Part 3: Securing Banking Experience Platform.- Chapter 6: DXP Security.- Chapter 7: DXP Information Security.- Part 4: Infrastructure and NFR for Banking Experience Platform.- Chapter 8: Quality Attributes and Sizing of DXP.- Chapter 9: DXP Performance Optimization.- Chapter 10: Transforming Legacy Banking Applications to Banking Experience Platforms.- Part 5: End to End Case Study.- Chapter 11: End-to-End DXP Case Study.- Appendix A: Open-Source Tools and Frameworks.- Appendix B: Source Code.- Appendix C: Further Reading.-

    2 in stock

    £47.49

  • A11Y Unraveled

    APress A11Y Unraveled

    1 in stock

    Book SynopsisMake designing and developing accessible websites fun and straightforward by deciphering information that is often confusing. This book examines how web professionals can ensure a website is as accessible as it can be, meeting the needs of its audience. The main focus is on web accessibility and, WCAG 2.1 and 2.2 guidelines: what they are, who they are for, and what can be done from a design point of view to make the lives of the users easier. In reviewing the fundamentals, emphasis will be given on what disabilities could potentially prevent users from getting the information they need and what can be done to help them. This is achieved by breaking down web design and development terms and practices, such as web accessibility, color contrast, typography, how to design specific components like carousels, forms, and so on.  Each chapter features design examples presented in a clear and concise manner. Each design element is divided into differenTable of ContentsA11Y UnraveledChapter 1: When the amazon was nothing but a riverChapter 2: Be a designer they said. It'll be fun they said Chapter 3: One standard at a time Chapter 4: How do people perceive content? Chapter 5: Tell me what to do! Designing for users with disabilities Chapter 6: How do I know I'm doing it right? Chapter 7: But do I have to? Chapter 8: What is usability? Chapter 9: Accessibility and usability. A love affair Chapter 10: Who are we designing for? Chapter 11: You can't tell me what to do. I'm an adult!Chapter 12: Now you see me, now you don't Chapter 13: Click me like you mean it

    1 in stock

    £41.24

  • The Absolute Beginners Guide to HTML and CSS

    APress The Absolute Beginners Guide to HTML and CSS

    1 in stock

    Book SynopsisWritten as an illustrated, step-by-step guide for beginners, this book will introduce you to HTML and CSS with lab exercises and examples of code. You''ll begin by setting up the development environment such as local web server and html editor. The next few chapters cover web servers, the basics of HTML such as language syntax, tags, and how to write a program. Next, you''ll learn how to put together simple web pages demonstrating how the code works and how to use various HTML tags and CSS to style the pages. Finally, the use of CMS to build websites such as Drupal and WordPress and how HTML and CSS fits in. At the end there are reference libraries for both HTML tags and CSS.The Absolute Beginners Guide to HTML and CSS provides you with the tools, confidence, and inspiration to start building web pages and websites. If you are a programmer, developer or a student, or just someone who wants to learn on their own, this book is for you.What You''ll Learn<Table of Contents1) What is HTML? Structure of an HTML File HTML Element Structure Hypertext Where are the HTML Files Stored? HTML 5 What is CSS? What is a URL? Web Servers Development Tools 2) Getting Started with HTML Setting Up Tags for Formatting Text Headings Paragraphs Bold Text Italic Text Adding Images Understanding Images Dimensions Image Alignment Adding Tables Adding Links Using Images as Links Adding Lists Unordered List Ordered List Creating Forms Input Types Text Fields Text Area Radio Buttons Select Lists Labels Submission Method 3) Adding Multimedia Adding Video Adding Audio Adding Image Maps 4) Inline HTML Styles Adding Color Background Color Text Color Fonts 5) Cascading Style Sheets CSS Files CSS Syntax Type/Element Selector Class Selector ID Selector Styling Text Styling Layouts Block vs Inline Elements Floating & Cleared Elements 6) Adding Structure Designing a Layout Styling the Structure with CSS Styles Building your Text Styles Building the HTML Page 7) CMS Systems What are they How do they work Connecting to Databases WordPress 8) HTML Color Codes 9) HTML Tag Reference Library Basic Structure Text Formatting Links Lists Multimedia Tables Forms 10) CSS Property Reference Library 11) Common Web Fonts Web Safe Fonts Google Fonts 12) Common Web Measurements Relative Lengths Absolute Lengths

    1 in stock

    £20.99

  • Royal Collins Publishing Company MIND MELD

    1 in stock

    Book Synopsis

    1 in stock

    £18.47

  • Microinteractions Full Color Edition

    O'Reilly Media Microinteractions Full Color Edition

    1 in stock

    Book SynopsisWith this full color practical book, you'll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting, or know they have a new email message? You'll quickly discover how microinteractions can change a product from one that's tolerated into one that's treasured

    1 in stock

    £25.59

  • Devices of the Soul

    O'Reilly Media Devices of the Soul

    Out of stock

    Book SynopsisIn Devices of the Soul, Steve Talbott challenges readers to critically examine society's ever-increasing detachment from its physical surroundings and reflect on its growing dependence on techno-wizardry.

    Out of stock

    £15.72

  • Human-Computer Interaction

    Nova Science Publishers Inc Human-Computer Interaction

    1 in stock

    Book SynopsisHuman Computer Interaction is used in all areas of our daily lives as a result of the rapid development of technology and computer systems. Human Computer Interaction is an interdisciplinary field of study involving the design and implementation of interactive technologies. The field of Human Computer Interaction is related to many areas such as human behavior, psychology, cognitive sciences, computer technologies, software engineering, ergonomics, graphic / industrial design, sociology and educational sciences. Researchers of this subject both observe the interaction of people with computers and design different technologies and examine the interaction of people with these technologies. The Human Computer Interaction system has four main components: user, task, tool, context. Human Computer Interaction aims to develop interactive technologies through design, evaluation and implementation processes. The development of interactive technologies depends on usability. Usability can be determined by evaluating effectiveness, efficiency and satisfaction together. Effectiveness includes how much users can accomplish the tasks they are expected to do using the application; efficiency, how long the user has done the job; Satisfaction refers to the measure of the user's ideas when using the application. One of the major shortcomings in HCI is the transformation of theoretical knowledge into practice. The purpose of the book is to introduce students, teachers, researchers, and practitioners to new advances in HCI. The book includes theoretical and practical studies prepared with the academic contributions of scientists working in different fields. It was decided to publish each chapter in the book after being examined by the scientific board. As an editor, my duty is to ensure breadth, while the chapter authors treat the delegated chapters with depth. The book is designed for practitioners or researchers of all levels of expertise from novice to expert. Each of the book's individual topics could be considered as a compact, self-contained mini-book right under its title. The approach is to provide a framework and a set of techniques for evaluating and improving HCI. It presents a specific set of solutions, mostly obtained from real world projects and experimental studies, for routine applications. It further highlights promising emerging techniques for research and exploration opportunities. The development team of this book wanted to thank their colleagues who made contributions to this book by providing continuous encouragements and thorough reviews of the chapters of the book.

    1 in stock

    £113.59

  • Artificial Intelligence: Rise of the Lightspeed

    Rowman & Littlefield Artificial Intelligence: Rise of the Lightspeed

    Out of stock

    Book SynopsisSelf-learning machines called AIs are popping up all around us. They’re real, and really important. They’re affecting our lives—as workers, consumers, investors, citizens, patients and students. AIs bring huge promise, but also existential risk. The biggest risk isn’t killer robots—it’s the renegade leaders, despots, and unrestrained hackers everywhere we should worry about. Charles Jennings’ insightful new book, Artificial Intelligence: The Rise of the Lightspeed Learners presents sides of AI most people have never even considered before. That surprises are a main product of AIs. That AI cybersecurity is much more critical than traditional IT security. That, as Vladimir Putin put it, “the country that leads in AI will control the world.” Jennings blends insights into Silicon Valley, Washington D.C., and Beijing with insider AI stories, irreverent humor and strong opinions. He explores the global AI ecosystem from Cambridge to Beijing; and provides a stark assessment of AI activity in China—where he lived for two years working with senior government officials. He claims that the U.S. and China are in an AI horserace that will be the most important technology contest ever, with the outcome still very much in doubt. Consisting of stories, musings, interviews, and more, it provides a timely and accessible explanation of AI and its key issues to the general reading public.Trade ReviewArtificial intelligence allows computers to outplay grandmasters in chess and Go, make stock-trading decisions, and operate self-driving cars, performing these tasks far faster than even the speediest human. Jennings, a prominent tech entrepreneur and no stranger to disruptive technologies, predicts that AI will shape the future. Looking at the projected shifts that could take place by mid-century, he warns readers that the U.S. is unprepared for the imminent transformation. 'The fact that the United States still, late into the second decade of the twenty-first century, has no national plan for AI is both remarkable and negligent.' With Canada and China investing heavily in AI, the U.S. is still in a position to take the lead with the right investments, but the gap is widening fast. To better prepare, he advocates for every American to learn about superpowerful AI, which could soon be controlling our phones, guiding us through taxes and laws, and changing the way we learn and work. With ardent urgency, Jennings explains how AIs have the potential to remake the world, and what we should be doing to prepare. * Booklist *Table of ContentsCHAPTER 1:An Uncanny Ability to Learn CHAPTER 2: Not Your Father’s AI CHAPTER 3: The Singularity Games CHAPTER 4: Truckin’ in Flip Flops CHAPTER 5: Ben Franklin’s Purse CHAPTER 6: A Modest Proposal CHAPTER 7: Uncle Sam vs. Red Star CHAPTER 8: The Porn Star’s Deepfake, and Other Security Paradoxes CHAPTER 9: AIs in the Government Henhouse CHAPTER 10: The AI Casino CHAPTER 11: Artificially Intelligent Poetry? CHAPTER 12: The Way Forward

    Out of stock

    £27.00

  • Restart: Designing a Healthy Post-Pandemic Life

    Rowman & Littlefield Restart: Designing a Healthy Post-Pandemic Life

    Out of stock

    Book SynopsisRestart prepares readers to do the hard work of reentering an in-person post-pandemic world by examining the relationships we have formed with ourselves, our devices, and others in quarantine.Social anxiety and a tendency to avoid any awkwardness in embodied spaces were on the rise before the pandemic. Matters are far worse now that we have spent more than a year overly reliant upon our technology, incapable of safely spending time socially and relationally with others. All the while, research indicates that the kind of resilience and grit that in-person interactions involve are crucial for life satisfaction and success. This means that the social isolation from which we are emerging will have profound and lasting effects on us unless we actively work to re-integrate communal living healthily.In Restart: Designing a Healthy Post-Pandemic Life, Doreen Dodgen-Magee discusses how to harness the energy of the global re-opening of day-to-day in-person life and how to use that energy to create healthier relationships with technology, our social connections, and ourselves. Special emphasis on social anxiety, the re-opening of businesses, and how to help children through this transition is offered. Readers will learn how to break habits that hurt us/them, keep us/them isolated, and damage our/their mental health. Also offered are tips, tools, and recommendations for how to set norms that will help readers manage their anxiety, hesitance, and over-excitement about reentering an interactive world.

    Out of stock

    £18.99

  • Technology Touchpoints: Parenting in the Digital

    Rowman & Littlefield Technology Touchpoints: Parenting in the Digital

    Out of stock

    Book SynopsisAnalyzes the influence of technology and social media on human development with parents and families in mind. This is a story about a family coming of age at the same time as smartphones and social media; a multiracial family coming into its own as windows into social injustice opened up before our very screens; and a multi-parent multi-professional family with children living differently depending on which house and which combination of family members happen to be home. While it is a story about a family, it is really the story of technological and global changes unfolding on our doorsteps. While many revile the ascendance of smartphones and social media and the way they suck us into the vortex of cyberspace, there are cultural touchpoints that reflect deeper human and technology development patterns, patterns which we would all do well to understand, no matter whether or how we choose to engage in the ever-innovating digital frontiers. Informed by research and interviews with leaders in policy, human development, ethics, and technology Loretta Brady helps readers understand the complex systemic challenges and findings related to technology and human development. We do not have to hate or fear technology. It is neither friend nor foe. But understanding its impact on our daily lives is paramount to cultivating a healthier relationship both with our digital lives and our real, lived ones.

    Out of stock

    £27.00

  • Data Duped: How to Avoid Being Hoodwinked by

    Rowman & Littlefield Data Duped: How to Avoid Being Hoodwinked by

    Out of stock

    Book SynopsisTeaches readers to identify and avoid deceit and misinformation online.We are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines, numbers are used in manipulative ways to lure us into making decisions about our life. Data Duped will help you avoid common pitfalls and develop a sense of ‘data defense’ by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism. Data Duped gives readers a super power, or at least we hope so. Knowledge is power. With knowledge of how data can be manipulated, how it can influence our decisions and how it can deceive, readers will face data with a new empowered approach. This book purposefully raises more questions than answers and guides readers to seek the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels and both practical and relatable examples, readers will learn how to separate the ‘malarkey’ from the truth, become able to comfortably bring a little more data into their lives, and ultimately avoid being hoodwinked by misinformation.

    Out of stock

    £27.00

  • The Magic of Code

    Hachette Book Group USA The Magic of Code

    1 in stock

    Book SynopsisIn the tradition of classics such as Lives of the Cell by Lewis Thomas, a bold reframing of our relationship with technology into one that is more positive and human centered.In the digital world, code is the essential primary building block, the equivalent of the cell or DNA in the biological sphere-and almost as mysterious. Code can create entire worlds, real and virtual; it allows us to connect instantly to people and places around the globe; and it performs tasks that were once only possible in science fiction. It is a superpower, and not just in a technical sense. It is also a gateway to ideas. As vividly illustrated by Samuel Arbesman, it is the ultimate connector, providing new insight and meaning into how everything from language and mythology to biblical texts, biology, even our patterns of thought connect with the history and nature of computing.While the building block of code can be used for many wondrous things it can also create deeper wedges in our society and be weaponized to cause damage to our planet or our civilization. Code and computing are too important to be left to the tech community; it is essential that each of us engage with it. And we fail to understand it at our peril.By providing us with a framework to think about coding and its effects upon the world and placing the past, current, and future developments in computing into its broader setting we see how software and computers can work for people as opposed to against our needs. With this deeper understanding into the why of coding we can be masters of technology rather than its victims.

    1 in stock

    £24.00

  • Meganets: How Digital Forces Beyond Our Control

    PublicAffairs,U.S. Meganets: How Digital Forces Beyond Our Control

    3 in stock

    Book SynopsisHow the autonomous digital forces jolting our lives - as uncontrollable as the weather and plate tectonics - are transforming life, society, culture, and politics.David Auerbach's exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China's Social Credit System and India's Aadhaar.As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them.Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. And they constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities.Auerbach's analysis of these gargantuan opaque digital forces yield important insights such as:- The conventional wisdom that the Googles and Facebook of this world are tightly run algorithmic entities is a myth. No one is really in control.- The efforts at reform - to get lies and misinformation off meganets - run into a brick wall because the companies and executives who run them are trapped by the persistent, evolving, and opaque systems they have created.- Bitcoin and other cryptocurrencies are uncontrollable and their embrace by elite financial institutions threatens the entire economy- We are asking the wrong questions in assuming that if only the Facebooks of this world could be better regulated or broken up that they would be better, more ethical citizens- Why questions such as making algorithms fair and bias-free and whether AI can be a tool for good or evil are wrong and misinformedAuerbach then comes full circle, showing that while we cannot ultimately control meganets we can tame them through the counterintuitive measures he describes in detail.

    3 in stock

    £21.25

  • Persuasive Technology: Using Computers to Change

    Elsevier Science & Technology Persuasive Technology: Using Computers to Change

    1 in stock

    Book SynopsisCan computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.Trade Review"It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation." --Jakob Nielsen, Principal, Nielsen Norman Group"Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone." --Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group"Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future." --Clement Mok, Designer and CEO of CMCDTable of ContentsForeword by Philip Zimbardo, Ph.DPrefaceIntroduction: Persuasion in the Digital AgeChapter 1: Overview of Captology Chapter 2: The Functional Triad: Computers in Persuasive RolesChapter 3: Computers as Persuasive ToolsChapter 4: Computers as Persuasive Media: SimulationChapter 5: Computers as Persuasive Social ActorsCbapter 6: Credibility and ComputersChapter 7: Credibility and the World Wide WebChapter 8: Increasing Persuasion Through Mobility and ConnectivityChapter 9: The Ethics of Persuasive TechnologyChapter 10: Captology: Looking ForwardAppendix: Summary of PrinciplesFigure CreditsIndexAbout the Author

    1 in stock

    £44.64

  • Forms that Work: Designing Web Forms for

    Elsevier Science & Technology Forms that Work: Designing Web Forms for

    2 in stock

    Book SynopsisForms that Work: Designing Web Forms for Usability clearly explains exactly how to design great forms for the web. The book provides proven and practical advice that will help you avoid pitfalls, and produce forms that are aesthetically pleasing, efficient and cost-effective. It features invaluable design methods, tips, and tricks to help ensure accurate data and satisfied customers. It includes dozens of examples - from nitty-gritty details (label alignment, mandatory fields) to visual designs (creating good grids, use of color). This book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons. In an easy-to-read format with lots of examples, the authors present their three-layer model - relationship, conversation, appearance. You need all three for a successful form - a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out. Liberally illustrated with full-color examples, this book guides readers on how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. This book is essential reading for HCI professionals, web designers, software developers, user interface designers, HCI academics and students, market research professionals, and financial professionals.Trade Review“The humble form: it may seem boring, but most of your website’s value passes through forms. Follow Jarrett & Gaffney’s guidelines, and you’ll probably double your online profits.” --Jakob Nielsen, Principal, Nielsen Norman Group “This book isn’t just about colons and choosing the right widgets. It’s about the whole process of making good forms, which has a lot more to do with making sure you’re asking the right questions in a way that your users can answer than it does with whether you use a drop-down list or radio buttons.” --Steve Krug, Foreword author and author of the best selling Don’t Make me Think “If your web site includes forms, you need this book. It's that simple. In an easy-to-read format with lots of examples, Caroline and Gerry present their three-layer model -- relationship, conversation, appearance. You need all three for a successful form -- a form that looks good, flows well, asks the right questions in the right way, and, most important of all, gets people to fill it out.” --Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that WorksTable of ContentsIntroduction: What is a form? What is a form? 1. Persuading people to answer Pick the right moment to ask a question Think about relationship question by question Follow three rules that that influence response rates Think about who will answer your questions Summary Interlude: Registration forms: rules and suggestions 2. Gathering the right information Find out why you need the information Check if your organization already holds the information Find out what others ask for Summary: only ask for information that you need Case study: conference registration form 3. Making questions easy to answer How questions work Make it easy to understand the question Make it easy to find the answer Judging the answer: avoiding privacy errors Placing the answer: avoiding category errors Summary: writing questions Case study: avoiding choice points 4. Writing instructions Writing instructions Rewriting instructions in plain language Cut the instructions that aren't needed Move the instructions to where they are needed A before- and after- example Summary: Writing instructions Interlude: help for forms 5. Choosing between drop-downs and other controls Picking controls for your forms How users expect controls to work Use these six questions to choose the right control Specialist controls may help Think about the form as a whole Summary: Providing the answer Interlude: names and addresses 6. Making the form flow easily Make the form flow easily Use progress indicators Avoid surprising users with sudden changes Be gentle with errors Say ‘thanks’ to close the conversation Conversational flow – summary Interlude: why we hate pop-ups 7. Taking care of the details Taking care of the details Where to put the labels compared to the fields Colons at the end of labels? Sentence or title case for labels? How to indicate required fields Choosing legible text: fonts and words Summary Interlude: serif or sans-serif 8. Making the form look easy What makes a form look good Make sure users know who you are: logos and branding Make your form look tidy with grids Make it look organized with grouping Avoid two-column forms Summary Case study: an appearance makeover 9. Testing (the best bit) We're passionate about usability testing How to do really good usability testing of forms Final message from this book Appendices Suggestions for further reading References Acknowledgements

    2 in stock

    £41.79

  • The Media Equation: How People Treat Computers,

    Centre for the Study of Language & Information The Media Equation: How People Treat Computers,

    Out of stock

    Book SynopsisAccording to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.Table of ContentsPart I. Introduction: 1. The media equation; Part II. Media and Manners: 2. Politeness; 3. Interpersonal distance; 4. Flattery; 5. Judging others and ourselves; Part III. Media and Personality: 6. Personality of characters; 7. Personality of interfaces; 8. Imitating a personality; Part IV. Media and emotion: 9. Good versus bad; 10. Negativity; 11. Arousal; Part V. Media and Social Roles: 12. Specialists; 13. Teammates; 14. Gender; 15. Voices; 16. Source orientation; Part VI. Media and Form: 17. Image size; 18. Fidelity; 19. Synchrony; 20. Motion; 21. Scene changes; 22. Subliminal images; Part VII. Final Words: 23. Conclusions about the media equation; References.

    Out of stock

    £21.85

  • Human Values and the Design of Computer

    Cambridge University Press Human Values and the Design of Computer

    10 in stock

    Book SynopsisThis volume presents the latest findings on human values - including accountability, privacy, autonomy, and respect for person - with relation to the computer systems that we build and how we choose to use them.

    10 in stock

    £61.94

  • Proceedings of the Tenth International AAAI

    Out of stock

    £125.00

  • Proceedings of the Thirtieth AAAI Conference on

    Out of stock

    £150.00

  • Proceedings of the Thirty-First AAAI Conference

    Out of stock

    £150.00

  • Managing the Infosphere: Governance, Technology,

    Temple University Press,U.S. Managing the Infosphere: Governance, Technology,

    10 in stock

    Book SynopsisDrawing on their expertise in geography, political science, international relations, and communication studies, McDowell, Steinberg, and Tomasello investigate specific policy problems encountered as international organizations, corporations, and individual users try to "manage" a space that simultaneously contradicts and supports existing institutions and systems of governance, identity, and technology.Trade Review"Accessible and welcoming. The theoretical underpinnings are clearly explicated, and strong. The book will be particularly useful as an introductory text in classes on globalization and information technology for those in the first two years of their undergraduate studies." Sandra Braman, University of Wisconsin "The main strength of this book is its strong theoretical framework... Managing the Infosphere will prove useful as a foundational text for anyone who wants to explore deeply how governance, cultural practices and technology shape and territorialize the space of information - and sometimes the other way around."- Spring 2009 issue of Global Media Journal "The book's strength lies in its cogent look at the space that hosts the virtual in order to help users understand mobile technologies--whether in applications of communication, tourism, or institution... What is particularly impressive in this work is the authors' depth of analysis despite handling so many and varied concepts... Managing the Infosphere is a stimulating book." Journalism & Mass Communication, Spring 2009 "The authors do admirably in taking a difficult and fluid topic and discussing it in such a way you can readily make sense of it... Like any good scholarly work, this [book] offers no solutions, only cautions and insights. In that sense, Managing the Infosphere may prove a valuable work for scholars and researchers looking for light to help them forge the way ahead."-Technical Communication, May 2009Table of ContentsAcknowledgments Chapter 1: Managing the Infosphere Chapter 2: Managing Technological Change Chapter 3: Scales of Governance, Governance of ScalesChapter 4: Communication Technology, Mobility, and Cultural ConsumptionChapter 5: Internet Names, Semiotics, and Alternative Spaces of GovernanceChapter 6: Fixity, Mobility, and the Governance of Internet NamesChapter 7: The Infosphere: A World of Places, an Ocean of Information or a Special Administrative Region?References

    10 in stock

    £62.10

  • Managing the Infosphere: Governance, Technology,

    Temple University Press,U.S. Managing the Infosphere: Governance, Technology,

    1 in stock

    Book SynopsisDrawing on their expertise in geography, political science, international relations, and communication studies, McDowell, Steinberg, and Tomasello investigate specific policy problems encountered as international organizations, corporations, and individual users try to "manage" a space that simultaneously contradicts and supports existing institutions and systems of governance, identity, and technology.Trade Review"Accessible and welcoming. The theoretical underpinnings are clearly explicated, and strong. The book will be particularly useful as an introductory text in classes on globalization and information technology for those in the first two years of their undergraduate studies." Sandra Braman, University of Wisconsin "The main strength of this book is its strong theoretical framework... Managing the Infosphere will prove useful as a foundational text for anyone who wants to explore deeply how governance, cultural practices and technology shape and territorialize the space of information - and sometimes the other way around."- Spring 2009 issue of Global Media Journal "The book's strength lies in its cogent look at the space that hosts the virtual in order to help users understand mobile technologies--whether in applications of communication, tourism, or institution... What is particularly impressive in this work is the authors' depth of analysis despite handling so many and varied concepts... Managing the Infosphere is a stimulating book." Journalism & Mass Communication, Spring 2009 "The authors do admirably in taking a difficult and fluid topic and discussing it in such a way you can readily make sense of it... Like any good scholarly work, this [book] offers no solutions, only cautions and insights. In that sense, Managing the Infosphere may prove a valuable work for scholars and researchers looking for light to help them forge the way ahead."-Technical Communication, May 2009Table of ContentsAcknowledgments Chapter 1: Managing the Infosphere Chapter 2: Managing Technological Change Chapter 3: Scales of Governance, Governance of ScalesChapter 4: Communication Technology, Mobility, and Cultural ConsumptionChapter 5: Internet Names, Semiotics, and Alternative Spaces of GovernanceChapter 6: Fixity, Mobility, and the Governance of Internet NamesChapter 7: The Infosphere: A World of Places, an Ocean of Information or a Special Administrative Region?References

    1 in stock

    £21.59

  • Interacting with Information

    Morgan & Claypool Publishers Interacting with Information

    1 in stock

    Book SynopsisWe live in an ""information age,"" but information is only useful when it is interpreted by people and applied in the context of their goals and activities. The volume of information to which people have access is growing at an incredible rate, vastly outstripping people's ability to assimilate and manage it. In order to design technologies that better support information work, it is necessary to better understand the details of that work. In this lecture, we review the situations (physical, social and temporal) in which people interact with information. We also discuss how people interact with information in terms of an ""information journey,"" in which people, iteratively, do the following: recognise a need for information, find information, interpret and evaluate that information in the context of their goals, and use the interpretation to support their broader activities. People's information needs may be explicit and clearly articulated but, conversely, may be tacit, exploratory and evolving. Widely used tools supporting information access, such as searching on the Web and in digital libraries, support clearly defined information requirements well, but they provide limited support for other information needs. Most other stages of the information journey are poorly supported at present. Novel design solutions are unlikely to be purely digital, but to exploit the rich variety of information resources, digital, physical and social, that are available. Theories of information interaction and sensemaking can highlight new design possibilities that augment human capabilities. We review relevant theories and findings for understanding information behaviours, and we review methods for evaluating information working tools, to both assess existing tools and identify requirements for the future.Table of Contents Introduction: Pervasive Information Interactions Background: Information Interaction at the Crossroads of Research Traditions The Situations: Physical, Social and Temporal The Behaviors: Understanding the ""Information Journey"" The Technologies: Supporting the Information Journey Studying User Behaviors and Needs for Information Interaction Looking to the Future Further Reading

    1 in stock

    £24.71

  • Geographical Design: Spatial Cognition and

    Morgan & Claypool Publishers Geographical Design: Spatial Cognition and

    Out of stock

    Book SynopsisWith GIS technologies ranging from Google Maps and Google Earth to the use of smart phones and in-car navigation systems, spatial knowledge is often acquired and communicated through geographic information technologies. This monograph describes the interplay between spatial cognition research and use of spatial interfaces. It begins by reviewing what is known about how humans process spatial concepts and then moves on to discuss how interfaces can be improved to take advantage of those capabilities. Special attention is given to a variety of innovative geographical platforms that provide users with an intuitive understanding and support the further acquisition of spatial knowledge. The monograph concludes with a discussion of the number of outstanding issues, including the changing nature of maps as the primary spatial interface, concerns about privacy for spatial information, and a look at the future of user-centered spatial information systems.Table of Contents Introduction Spatial Cognition Technologies Cognitive Interfaces for Wayfinding Open Issues For More Information

    Out of stock

    £37.00

  • Human-in-the-Loop Machine Learning

    Manning Publications Human-in-the-Loop Machine Learning

    10 in stock

    Book SynopsisMost machine learning systems that are deployed in the world today learn from human feedback. However, most machine learning courses focus almost exclusively on the algorithms, not the human-computer interaction part of the systems. This can leave a big knowledge gap for data scientists working in real-world machine learning, where data scientists spend more time on data management than on building algorithms. Human-in-the-Loop Machine Learning is a practical guide to optimizing the entire machine learning process, including techniques for annotation, active learning, transfer learning, and using machine learning to optimize every step of the process. Key Features · Active Learning to sample the right data for humans to annotate · Annotation strategies to provide the optimal interface for human feedback · Supervised machine learning design and query strategies to support Human-in-the-Loop systems · Advanced Adaptive Learning approaches · Real-world use cases from well-known data scientists For software developers and data scientists with some basic Machine Learning experience. About the technology “Human-in-the-Loop machine learning” refers to the need for human interaction with machine learning systems to improve human performance, machine performance, or both. Ongoing human involvement with the right interfaces expedites the efficient labeling of tricky or novel data that a machine can’t process, reducing the potential for data-related errors. Robert Munro has built Annotation, Active Learning, and machine learning systems with machine learning-focused startups and with larger companies including Amazon, Google, IBM, and most major phone manufacturers. If you speak to your phone, if your car parks itself, if your music is tailored to your taste, or if your news articles are recommended for you, then there is a good chance that Robert contributed to this experience. Robert holds a PhD from Stanford focused on Human-in-the-Loop machine learning for healthcare and disaster response, and is a disaster response professional in addition to being a machine learning professional. A worked example throughout this text is classifying disaster-related messages from real disasters that Robert has helped respond to in the past.

    10 in stock

    £47.99

  • A Framework for Scientific Discovery through

    Morgan & Claypool Publishers A Framework for Scientific Discovery through

    15 in stock

    Book SynopsisAs science becomes increasingly computational, the limits of what is computationally tractable become a barrier to scientific progress. Many scientific problems, however, are amenable to human problem solving skills that complement computational power. By leveraging these skills on a larger scale---beyond the relatively few individuals currently engaged in scientific inquiry-there is the potential for new scientific discoveries. This book presents a framework for mapping open scientific problems into video games. The game framework combines computational power with human problem solving and creativity to work toward solving scientific problems that neither computers nor humans could previously solve alone. To maximize the potential contributors to scientific discovery, the framework designs a game to be played by people with no formal scientific background and incentivizes long-term engagement with a myriad of collaborative or competitive reward structures. The framework allows for the continual coevolution of the players and the game to each other: as players gain expertise through gameplay, the game changes to become a better tool. The framework is validated by being applied to proteomics problems with the video game Foldit. Foldit players have contributed to novel discoveries in protein structure prediction, protein design, and protein structure refinement algorithms. The coevolution of human problem solving and computer tools in an incentivized game framework is an exciting new scientific pathway that can lead to discoveries currently unreachable by other methods.

    15 in stock

    £42.46

  • Brain-Computer Interface

    Clanrye International Brain-Computer Interface

    15 in stock

    15 in stock

    £67.44

  • Human + Machine: Reimagining Work in the Age of

    Harvard Business Review Press Human + Machine: Reimagining Work in the Age of

    Out of stock

    Book SynopsisAI is radically transforming business. Are you ready?Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on?In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate.Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business.Human + Machine provides the missing and much-needed management playbook for success in our new age of AI.BOOK PROCEEDS FOR THE AI GENERATIONThe authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.Trade ReviewNamed one of the "Best Business Books of 2018" by Fortune CEO Daily"…the authors bring to life the realities of modern management. Readers gain a tactile sense of how technology changes business over time and why 'the robots are coming' is no scarier an observation than ever before." -- The Wall Street JournalAdvance Praise for Human + Machine:Klaus Schwab, Founder and Executive Chairman, World Economic Forum--"A richly detailed guidebook that leaders need to capture the opportunities of AI and the fourth industrial revolution."Satya Nadella, CEO, Microsoft--"Daugherty and Wilson advance the conversation we need to have about the future of computer and human collaboration . . . With grounded skill and enthusiasm, the authors have delivered a roadmap that welcomes us to a productive future."Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy--"Human + Machine shines new light on our burning need to reinvent nearly everything about the way we work. Daugherty and Wilson have hands-on experience leading these changes, giving this book an exceptional level of credibility and insight. Have your whole team read it before your competitors do!"Arianna Huffington, founder and CEO, Thrive Global--"Daugherty and Wilson give a blueprint for a future in which AI augments our humanity . . . the book is a practical guide to understanding AI--what it means in our lives and how we can make the most of it."Henning Kagermann, President, acatech; former Chairman and CEO, SAP--"Daugherty and Wilson answer the fundamental question, how do we help our workforce transition into the age of AI? Without question, Human + Machine is the handbook you need to move forward."Missy Cummings, professor, Pratt School of Engineering; Director, Humans and Autonomy Laboratory, Duke University--"A must-read for business managers who know AI should be a big part of their job but find the topic intimidating and confusing."Marc Benioff, Chairman and CEO, Salesforce--"Human + Machine is a roadmap to the future--read it if you're serious about understanding the impact of AI and how it is driving growth."Doug McMillon, President and CEO, Walmart--"Human + Machine shows how jobs and tasks can be rethought and redesigned such that people and machines achieve more effective, efficient outcomes together. The book's practical and valuable examples bring the future to life."

    Out of stock

    £23.00

  • Human-Computer Interaction: Emerging Trends

    Murphy & Moore Publishing Human-Computer Interaction: Emerging Trends

    Out of stock

    Book Synopsis

    Out of stock

    £107.38

  • Murphy & Moore Publishing New Paradigms in Human-Computer Interaction

    Out of stock

    Book Synopsis

    Out of stock

    £112.26

  • A Human Algorithm: How Artificial Intelligence Is

    Counterpoint A Human Algorithm: How Artificial Intelligence Is

    10 in stock

    Book SynopsisA groundbreaking narrative on the urgency of ethically designed AI and a guidebook to reimagining life in the era of intelligent technology.The Age of Intelligent Machines is upon us, and we are at a reflection point. The proliferation of fast–moving technologies, including forms of artificial intelligence akin to a new species, will cause us to confront profound questions about ourselves. The era of human intellectual superiority is ending, and we need to plan for this monumental shift.A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are examines the immense impact intelligent technology will have on humanity. These machines, while challenging our personal beliefs and our socioeconomic world order, also have the potential to transform our health and well–being, alleviate poverty and suffering, and reveal the mysteries of intelligence and consciousness. International human rights attorney Flynn Coleman deftly argues that it is critical that we instill values, ethics, and morals into our robots, algorithms, and other forms of AI. Equally important, we need to develop and implement laws, policies, and oversight mechanisms to protect us from tech’s insidious threats.To realize AI’s transcendent potential, Coleman advocates for inviting a diverse group of voices to participate in designing our intelligent machines and using our moral imagination to ensure that human rights, empathy, and equity are core principles of emerging technologies. Ultimately, A Human Algorithm is a clarion call for building a more humane future and moving conscientiously into a new frontier of our own design.“[Coleman] argues that the algorithms of machine learning––if they are instilled with human ethics and values––could bring about a new era of enlightenment.” —San Francisco Chronicle

    10 in stock

    £12.34

  • Introduction to Human-Computer Interaction

    Larsen and Keller Education Introduction to Human-Computer Interaction

    Out of stock

    Book Synopsis

    Out of stock

    £100.49

  • Influential Machines: The Rhetoric of

    University of South Carolina Press Influential Machines: The Rhetoric of

    1 in stock

    Book SynopsisA new framework for understanding how algorithms influenceWeb applications offer us conclusions about science. Twitter bots generate art. Machine-learning systems satirize politicians. We live in an era where a substantial share of our private and public communication is machinic. Modern computing machines cannot yet speak for themselves—although the capacities of AI are rapidly expanding—but they generate rhetorical energies as they give advice, entertain, and proffer insight, speaking to human concerns in more-than-human ways and guiding human action. In Influential Machines Miles C. Coleman looks beyond human communication to interrogate the ways in which the machines and algorithms in our lives make meaning and the implications of their special modes of communication. Using the varied examples of an anti-vax "vaccine calculator," two Twitterbots, and the computational performances of virtual assistants, Coleman asks what machines mean to us as social agents and whether humans are the appropriate reference for designing machine communication. Coleman goes beyond the front and back ends of computing to describe the "deep end" of computing, a site of ambient rhetoric that is essential for understanding how machines move in today's digital world.

    1 in stock

    £88.20

  • A Beginners Guide to Internet of Things

    Notion Press, Inc. A Beginners Guide to Internet of Things

    Out of stock

    Book Synopsis

    Out of stock

    £17.59

  • Empathy In Action: How to Deliver Great Customer

    Ideapress Publishing Empathy In Action: How to Deliver Great Customer

    Out of stock

    Book SynopsisA bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale. While the world has never needed more empathy than today, too often technology is used by businesses as a substitute and a barrier to real human connection. We’ve all experienced dumb chatbots, automated scripts and poor employee interactions that dehumanizes customer interactions. That’s because brands have focused on company centric business strategies, processes and technology. However, simply put: No customers, no business. What if, by transforming the old company-centric way of doing business and putting customers and employees front and center, businesses could succeed faster than ever before and not at the expense of their most important assets—the very people who make it possible to be in business? Empathy is a powerful construct for a better world and a better business. It’s not a synonym for nice. Empathy is about respect and treating people in the context of their unique situation in a highly personalized way. In this groundbreaking new book, longtime technology leader and current CEO of Genesys, Tony Bates teams up with researcher and customer experience evangelist, Dr. Natalie Petouhoff to define a new path forward to put empathy into action. By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding and predicting, as well as, taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like, AI and cloud can enable a more empathetic world. Trade Review"A book with the credibility and experience to start a broader business conversation about delivering better customer experiences through empathy." John Chambers - Chairman Emeritus, Cisco and CEO JC2 Ventures"Whether you are a start-up or an intraprepreneur inside a company, this book is your key to become obsessed with your customer and your employees. The author's four empathy pillars - listen, understand + predict, act and learn are the key to what drives innovation and disruption. I can't wait for my students and clients to dive into this book."Jan Ryan - Professor and Exec Director of Entrepreneurship & Innovation at University of Texas & Partner at Capital Factory, Inc"Bates and Petouhoff examine why customer experiences have fallen short in the past and spark your imagination about a new world of superior, empathetic customer experiences."John Donahoe - President and CEO, Nike"Experience" happens when leaders guide their organization to behaviors and habits that earn admiration and sustainable growth. Use this book as a practical guidebook to achieve these outcomes."Jeanne Bliss - Best-selling author of Chief Customer Officer"Filled with new perspectives on the power of empathy in anticipating and delivering on customer expectations, I recommend this valuable book for anyone looking to innovate customer experience." Shantanu Narayen - Chairman, President & CEO, Adobe Inc. "Empathy in Action provides tremendous insight into the opportunity for leaders to blend empathy and experiences in a way that leads to better business outcomes."Pat Gelsinger - CEO, Intel "Empathy in Action delivers a systematic, intentional approach to transform your organization. Keep this book close by because you'll be referencing it frequently!"Charlene Li - New York Times bestselling author of The Disruption Mindset and Founder of Altimeter"If you care about your customer and employees, I recommend Empathy in Action for your whole organization. It's a guide for reexamining our approaches to customer and employee experience that has the potential for those daring enough to shift paradigms to transform business as we know it."Sandy Carter - VP, AWS WWPS Partners and Programs"This book explores how it all starts with employee satisfaction - which directly correlates with customer satisfaction. If companies want to stay relevant in this new world - these dynamics must be explored and implemented." Andrea Chin - Executive Director Global Consumer Care - IT at The Estée Lauder Companies Inc."All roads in business, service and relationships lead back to respect. Our success is contingent not only on our ability to solicit loyalty, but to deliver an experience that show that we are listening; we care. Empathy is personalizing respect, and this book sets the tone for our changing world, and expectations of our employees and customers. Empathy In Action explains a bold shift towards relying more heavily on prosocial innovation."Odessa Jenkins - President, Emtrain"For a decade or more, we have been talking about customer-centrism, and customer experience. Last year, during the pandemic, we began to hear about the importance of business empathy in realizing a great customer experience. But very little had been done about what that actually means when it's put into action. But now industry dynamo Natalie Petouhoff who is currently the Chief Empathy Officer at Genesys and the Genesys CEO, Tony Bates, take empathy and give it substance. Not only do they help define how to see and feel the shoes the customer is in, but also what it takes to walk in those shoes. If you want to truly understand, what empathy means in business, how to apply it and how to measure how successful you have been, then this is a must have book. So, if you feel anything for your customers, order this book and start reading it, even if you are still in your own shoes when you do. Because, trust me, by the time you are done, you will be living the book's title - "Empathy in Action."Paul Greenberg - Best-selling author CRM at the Speed of Light (4 Editions) "In an age where almost every interaction we have is through a lens of technology, too many nameless faceless corporations have set aside the human connection for the bottom-line efficiency of technology. The secret to loyal customers isn't in technology or efficiency, it is in creating that empathetic connection at scale. In this amazing book Empathy in Action, Tony has laid out a road map for leaders to lead from the front and reestablish that critical empathetic human touch. A must have for any leader's library."Alan Webber - Program VP, Customer Experience Strategies | IDC.com"Empathy as a leverage tool toward employees and customers loyalty, and company growth. --Empathy in Action closes the gap between theory and what occurs to your customers and employee experience when you add Empathy to the formula. Unlike many other books expressing the author's ''opinion'', you have a book based on facts, outstanding research, exceptional proofed results, and great ideas that will help your company evolve. We are still far from closing all experience blind spots, but this book will certainly bring you many steps closer. I highly recommend this book if you want to insert Empathy in your organization effectively! A practical reading that will assist your organization to gain real market differentiation and advantage."Ricardo Slatz Gulko - Co-Founder of European Customer Experience Organization"Few people are as qualified to dissect and discuss the important of empathy in business and culture as Dr. Natalie Petouhoff. Her deep expertise in understanding the wants, needs and psychology of both customers and employees gives her unique insights into how better understanding leads to better business results. Empathy In Action will no doubt be a must read for business leaders, the C-Suite and even the "E-suite"—those seeking to obtain deeper levels of empathy, to better serve customers, employees and citizens."David Armano, Founder - Armano Design Group, Forbes Contributor, Former Edelman Executive"Companies are missing the massive opportunity to transform their transactional relationships with customers into bonds that are formed and informed by their experiences. In all my research and writing, it is clear that businesses with a traditional approach to customer service have only a matter of time before they're replaced by a vendor that truly understands and wants to help their customer. This book offers readers the rationale behind adopting a customer-centric business model and the unexpected blind spots to avoid."Adrian Swinscoe - advisor, best-selling author and Forbes contributor

    Out of stock

    £20.69

  • Clanrye International Haptic Interaction: Science, Engineering and

    Out of stock

    Book Synopsis

    Out of stock

    £117.33

  • Introduction to Human-Computer Interaction

    Willford Press Introduction to Human-Computer Interaction

    Out of stock

    Book Synopsis

    Out of stock

    £107.42

  • Designing Ai Companions: Designing Ai Companions

    15 in stock

    £34.95

  • Perspectives on Artificial Intelligence in Times

    IGI Global Perspectives on Artificial Intelligence in Times

    1 in stock

    Book SynopsisPerspectives on Artificial Intelligence in Times of Turbulence: Theoretical Background to Applications offers a comprehensive exploration of the intricate relationship between artificial intelligence (AI) and the ever-changing landscape of our society. The book defines AI as machines capable of performing tasks that were once exclusive to human cognition. However, it emphasizes the current limitations of AI, dispelling the notion of sophisticated cyborgs depicted in popular culture. These machines lack self-awareness, struggle with understanding context—especially in language—and are constrained by historical data and predefined parameters. This distinction sets the stage for examining AI's impact on the job market and the evolving roles of humans and machines. Rather than portraying AI as a threat, this book highlights the symbiotic relationship between humans and machines. It recognizes that while certain jobs may become obsolete, new opportunities will emerge. The unique abilities of human beings—such as relational skills, emotional intelligence, adaptability, and understanding of differences—will continue to be indispensable in a rapidly transforming society. The book further explores key objectives and strategies for organizations navigating the AI-driven landscape. From maintaining focus on strategic goals to adapting to new productivity paradigms, from fostering effective communication to promoting feedback and continuous improvement, the chapters provide practical insights and methodologies for managing change and harnessing AI's potential. Its perspectives cover a wide range of topics such as business sustainability, change management, cybersecurity, digital economy and transformation, information systems management, management models and tools, and continuous improvement are comprehensively addressed. Additionally, the book delves into healthcare, telemedicine, Health 4.0, privacy and security, knowledge management, learning, and presents real-world case studies. Designed for researchers and professionals seeking to enhance their knowledge and research capabilities, this book offers a consistent theoretical and practical foundation. It serves as a springboard for further studies, supports change management initiatives within organizations, and facilitates knowledge sharing among experts. This book is an essential companion for colleges with master's and Ph.D. degree investigators, and researchers across a wide range of disciplines.

    1 in stock

    £282.15

  • Human-Food Interaction

    now publishers Inc Human-Food Interaction

    1 in stock

    Book SynopsisFood is not only fundamental to our existence, its consumption, handling or even the mere sight of its also brings us immense joy. Over the years, technology has played a crucial part in supporting and enriching food-related practices, beginning from how we grow, to how we cook, eat and dispose of food. All these practices have a significant impact not only on individuals but also on the surrounding ecologies and infrastructures, often discussed under the umbrella term of Human-Food Interaction (HFI). This monograph provides an overview of the existing research in this space and a guide to further its exploration. The authors illustrate the growth in research across four phases of HFI, namely, Growing, Cooking, Eating and Disposal; categorizing the existing works across each of these phases to reveal a rich design space and that highlights the underexplored areas that interaction designers might find intriguing to investigate.Human-Food Interaction offers a first of its kind overview of research in this fascinating interdisciplinary field and will be of interest to students and researchers working in many areas of Human-Computer Interaction.Table of Contents 1. Introduction 2. Methodology and Scope 3. Growing Food 4. Cooking Food 5. Eating Food 6. Disposing of Food 7. Reflections on HFI 8. Speculative HFI 9. Conclusion Acknowledgement References

    1 in stock

    £80.75

  • The Genius of Microsoft: How Bill Gates and

    Lerner Publishing Group The Genius of Microsoft: How Bill Gates and

    Out of stock

    Book Synopsis

    Out of stock

    £8.54

  • The Machine in the Ghost Digitality and its

    Reaktion Books The Machine in the Ghost Digitality and its

    10 in stock

    Book SynopsisThe book navigates the history of digitality, from the earliest use of digital encoding in a French telegraph invented in 1874, to the first electronic computers.

    10 in stock

    £22.46

  • Ludopolitics: Videogames against Control

    Collective Ink Ludopolitics: Videogames against Control

    Out of stock

    Book SynopsisWhat can videogames tell us about the politics of contemporary technoculture, and how are designers and players responding to its impositions? To what extent do the technical features of videogames index our assumptions about what exists and what is denied that status? And how can we use games to identify and shift those assumptions without ever putting down the controller? Ludopolitics responds to these questions with a critique of one of the defining features of modern technology: the fantasy of control. Videogames promise players the opportunity to map and master worlds, offering closed systems that are perfect in principle if not in practice. In their numerical, rule-bound, and goal-oriented form, they express assumptions about both the technological world and the world as such. More importantly, they can help us identify these assumptions and challenge them. Games like Spec Ops: The Line, Braid, Undertale, and Bastion, as well as play practices like speedrunning, theorycrafting, and myth-making provide an aesthetic means of mounting a political critique of the pursuit and valorization of technological control.

    Out of stock

    £17.99

  • Traceable Human Experiment Design Research:

    ISTE Ltd and John Wiley & Sons Inc Traceable Human Experiment Design Research:

    Out of stock

    Book SynopsisThe aim of this book is to describe the methodology of conducting the THEDRE research "Traceable Human Experiment Design Research". It applies to Research in Human Centered Informatics (RICH). These are areas of computer research that integrate users to build scientific knowledge and supporting tools for this research. As an example, we can mention the relevant fields such as Information Systems (IS), Human Machine Interfaces (HMI) Engineering, and Human Information Systems (HIA). The construction of this language and method is based on experiments conducted since 2008 in the field of RICH.Table of ContentsPreface ix Introduction xi Chapter 1 Human-Centered Computer Science Research (HCCSR) 1 1.1 Concepts and features of HCCSR 1 1.2 HCCSR: science of the artificial 6 1.3 Difficulties in building and evaluating HCCSR instruments 8 1.4 Conclusion 10 Chapter 2 THEDRE Principles 13 2.1 Introduction 13 2.2 Epistemological paradigms 13 2.2.1 Four paradigms 14 2.2.2 What are the reasoning methods? 18 2.2.3 How is the value or validity of knowledge appreciated? 19 2.2.4 Conclusion 22 2.3 Data production and analysis methods 24 2.3.1 Objective of qualitative and quantitative methods 24 2.3.2 Means to produce and analyze data 26 2.3.3 Combining methods for HCCSR 29 2.4 User-centered design 29 2.5 Traceability, continuous improvement approach and indicators 31 2.5.1 Traceability 31 2.5.2 Continuous improvement process 33 2.5.3 Quality indicators 34 Chapter 3 Four Research Methods 39 3.1 Research methods 39 3.2 Design-based research (DBR) 43 3.2.1 Foundations 43 3.2.2 Characteristics of DBR 44 3.2.3 DBR and activatable tools (TEL) 47 3.2.4 Summary of the DBR method 49 3.3 Design science research for information science 51 3.3.1 Foundations 51 3.3.2 Initial model [HEV 04] 52 3.3.3 Improvements to the initial model 56 3.3.4 Summary of the design science method and its extensions 62 3.4 Action research and action design research for research in SE and IS 64 3.4.1 Foundations of the action research 64 3.4.2 Action design research [SEI 11] 66 3.4.3 Summary of the design action research method for SE 69 3.5 Dialogical model for research in management sciences 71 3.5.1 Paradigm and knowledge validation 72 3.5.2 Characteristics of the dialogical model 73 3.5.3 Summary of the dialogical model 76 3.6 Summary of the methods studied 79 Chapter 4 THEDRE: Theoretical Model 83 4.1 A traceable method in HCCSR: paradigm and formalism 83 4.2 Pragmatic constructivism for the THEDRE method 85 4.3 Concepts and comprehensive view of the THEDRE method 88 4.3.1 Terminology for the THEDRE method 88 4.3.2 Actors and roles in the THEDRE method 89 4.3.3 Comprehensive view of the THEDRE method 90 4.4 Structure and traceability in the THEDRE method 93 4.4.1 Process structure in the THEDRE method 93 4.4.2 PDCA cycle for structuring the THEDRE method 93 4.4.3 Tasks and blocks for dividing processes into sub-processes 94 4.4.4 Traceability in the THEDRE method 95 4.4.5 Traceability indicators in the THEDRE method 96 4.4.6 Formalism of indicators in the THEDRE model 98 4.5 THEDRE: an adaptable language 100 4.5.1 Construction language for research processes 100 4.5.2 Concepts and relationships for using the THEDRE formalism 100 4.5.3 Graphical notations of the THEDRE method 102 4.6 Conclusion on the THEDRE process language 107 Chapter 5 THEDRE Implementation 109 5.1 Putting THEDRE into practice 109 5.1.1 “Research planning” sub-process 111 5.1.2 “Experiment” sub-process 123 5.1.3 “Control” sub-process 138 5.1.4 The “building and decision-making” sub-process 140 5.1.5 Conclusion 144 5.2 Description of guides provided by THEDRE 145 5.2.1 “Brainstorming” guide 146 5.2.2 Guide for writing the “problem” 148 5.2.3 Guide for describing activity, production, objective or data quality indicators 149 5.2.4 “Activatable tool breakdown” guide 150 5.2.5 Guide for “orchestrating experiments” 150 5.2.6 Guide for writing the “experiment protocol” 151 5.2.7 Guide for writing the “facilitation guide for conducting experiments” 153 5.2.8 Guide for “writing an interview guide or questionnaire” 155 5.2.9 “Specifications” guide for activatable tool and components 160 5.2.10 Guide for “effective use cases” 161 5.2.11 Guide for “experiment synthesis” 162 5.2.12 Guide to “capitalizing data and analysis scenarios” 163 5.2.13 Logic diagram for choosing data production methods 164 5.2.14 Deliverables: facilitators for multidisciplinarity 168 5.3 Conclusion 169 Chapter 6 Construction and Evaluation 171 6.1 The working context and THEDRE construction method 171 6.2 Continuous construction of the THEDRE method 172 6.2.1 IT and IDM systems 173 6.2.2 Human–computer interface (HCI) 180 6.2.3 User tests for innovative interfaces: 2008–2014 186 6.2.4 Technologies for enhancing learning (TEL) 187 6.2.5 Engineering multi-agent systems (MAS) 192 6.2.6 Conclusion on building THEDRE 195 6.3 Evaluation of the THEDRE method 197 6.3.1 Evaluation of language and the experimental process 197 6.3.2 Conclusions 202 6.3.3 Evaluation of the usability of the guides suggested in the THEDRE method 204 Conclusions and Perspectives 209 Appendices 215 Appendix 1 Evaluation of THEDRE Modeling Language 217 Appendix 2 Evaluation of the Usability of THEDRE Guides 223 Glossary 231 Bibliography 235 Index 247

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    £125.06

  • Interactivity and the Future of the

    IGI Global Interactivity and the Future of the

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    Book SynopsisThe usability and design in technological systems is imperative due to their abundance in numerous professional industries. Computer interfaces have seen significant advancement in their design and development as they have become an integral part of today's society. As humans continue to interact with technology on a regular basis, it is essential for professionals, professors, and students to keep pace with innovative research on interface design and the various applications interfaces have in professional fields.Interactivity and the Future of the Human-Computer Interface is a collection of innovative research on the development and application of interfaces in today's modern society and the generational implications for design of human and technology interaction. While highlighting topics including digital gaming, augmented reality, and e-learning, this book is ideally designed for educators, developers, web designers, researchers, technology specialists, scientists, and students seeking current research on modern advancements and applications in human-computer interaction.

    Out of stock

    £193.50

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