Hospitality and service industries Books

1438 products


  • 15 in stock

    £11.46

  • 15 in stock

    £11.46

  • Bloomsbury Publishing PLC Uncovering Fashion: Fashion Communications Across the Media

    15 in stock

    Book SynopsisThe dynamics of fashion depends on visuals: when we see something we like, we respond to its color, line, form, and eye-appeal. In that sense, fashion communicates itself-without words, without added graphics. But the world of fashion demands much more than the mere presence of garments and accessories and footwear. It involves a wide range of communications, including words-printed, spoken, and electronically transmitted. Those words may serve alone, or they may be paired with images and designs that enhance and illustrate their meaning. This text takes a systematic approach to uncovering fashion to reveal the industry's underlying network of communications. The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas-manufacturing; business; sales and advertising; and representation in the media-Wolbers uses a who-what-wherewhen- why approach. As Professor Horacek so eloquently states in her Foreword, "this book is truly a must for fashion programs anywhere or for anyone who seeks to develop and hone their communication skills." Features -- Specific assignments and exercises designed for both inside and outside the classroom to help students master the unique language of fashion -- Profiles of various forms of fashion communications related to the content of each chapter -- Tips and guidelines for efficient research and information presentations -- Personal Profiles in each chapter support material in text -- Additional assignments and projects, along with samples of grading rubrics to assist instructors -- Instructor's Guide contains tips on how to use the text in a variety of different courses, including fashion journalism, business communication, or other fashion courses -- PowerPoint presentation availableTable of ContentsContents: Fashion Communications-A Layered Look Fashion Information from the Inside Out Understanding Raw Materials Laboring for Fashion: Influences from the Industry The Business End Details, Details Becoming Fashion Out There for All to See Representation in the Popular Media The Big C: Creativity Evolution of the Fashion Magazine Dynamic Wording-The Art of Describing Fashion Visuals That Speak "With This Page (Ad, Script, or Whatever!), I Thee Wed"

    15 in stock

    £90.00

  • 15 in stock

    £13.22

  • 15 in stock

    £63.00

  • Business Expert Press Food and Beverage Management in the Luxury Hotel Industry

    15 in stock

    Book SynopsisThis book is an introduction to the management of Food & Beverage operations within luxury hotel environment. It provides detailed coverage of operational areas within the Food & Beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day to day running of outlets.A reference for any hospitality management student wishing to gain sufficient knowledge in the subject, it also demonstrates how to conduct a quantitative and qualitative analysis of the department, through revenue and cost management, and quality audits. And it looks at the various trends shaping the industry today, particularly focusing on sustainability issues and ethical concerns. The textbook is divided in several main sections, gradually familiarizing the reader with the complexity of management activities within the Food and Beverage department. The main departments involved within Food & Beverage are presented, and their respective functions outlined in details. At the end of each chapter the reader is invited to test his knowledge through realistic industry case studies. Action plans and proposed solutions will be suggested, as well as recommendations of how to improve customer satisfaction and increase profitability within the organization. Students will then be able to conduct an operational analysis and a ""business health check"" to any given F&B organization. The book will be useful to hospitality management students, restaurant managers, and F&B professionals in supervisory positions already working in the hotel industry.

    15 in stock

    £29.95

  • Notion Press, Inc. Managing Hotels

    15 in stock

    15 in stock

    £27.99

  • IGI Global Inclusive Community Development Through Tourism and Hospitality Practices

    15 in stock

    Book SynopsisSustainable tourism should not be limited to environmental preservation; the sociocultural and economic sides should also be considered. There is a need for an integrated approach recognizing the resources, facilities, and infrastructures that are interrelated with the social, cultural, and natural environment. Community development becomes a reality only by merging the principles of sustainability with growth objectives. Even though investments in environmentally friendly infrastructure and related services are fundamental, there is a need to address gender inequalities, exploitation, and commercialization of culture. Further, there is a need to prioritize the link between tourism and poverty reduction. Inclusive Community Development Through Tourism and Hospitality Practices explores various viable strategies for the adoption of sustainable approaches that can eventually boost economic growth and poverty reduction all over the world. Covering topics such as international tourism, sustainable development, and tourism reinforcement, this premier reference source is an excellent resource for business leaders and managers, students and educators of higher education, community leaders, government officials, librarians, researchers, and academicians.

    15 in stock

    £155.80

  • 15 in stock

    £11.23

  • Bloomsbury Publishing PLC Fashion's World Cities

    15 in stock

    Book SynopsisNew York, Paris, London, Milan, Tokyo. This familiar list of cities conjures up the image of high fashion. This book examines the powerful relationship between metropolitan modernity and fashion culture. The authors look at the significance of certain key sites in fashion's world order and at transformations in the connections between key cities. The status of fashion capital has now become a goal for urban boosters and planners, part of the wider promotion of the 'cultural economy' of major cities. In a rapidly changing global fashion system, new centres like Shanghai are making claims to join the ranks of Fashion's World Cities. In chapters ranging from Los Angeles to Moscow and Dakar to Mumbai, Fashion's World Cities explores the relationship between major metropolises and the production, consumption and mythologizing of fashion.Table of ContentsPart One: Fashion's World Cities: urban modernity and urban orders * From Paris to Shanghai: the changing geographies of fashion's world cities David Gilbert, Royal Holloway, University of London * Urbane Fashion: Fashionability and the city Elizabeth Wilson, University of the Arts, London Part Two: Fashion's World Cities: styles and representations * Paris, Capitale de la Mode: Representing the fashion city in the media Agnes Rocamora, London College of Fashion * Placing Tokyo on the Fashion Map: From catwalk to streetstyle Yuniya Kawamura, Fashion Institute of Technology, New York * Curating the Fashion City: New York style at the VA Sonnet Stanfill, Victoria and Albert Museum, London * Creating the Fashion City on Film 1953-1961 Pamela Church Gibson, London College of Fashion Part Three: Fashion's World Cities: refabricating the urban order * Milan, the city of pret porter: From Italian style to 'Made in Milan' Simona Segre Reinach, Fashion Studies, IULM University, Milan * How New York Stole Modern Fashion Norma Rantisi, Concordia University, Montreal, Quebec * Mapping Moscow Fashion: Spaces and spectacles of consumption Olga Vainshtein, Russian State University for the Humanities * Shaping the Shopping City: Master plans and pipe dreams in London's West End 1945-1979 Bronwen Edwards Royal Holloway, University of London Part Four: Fashion's World Cities: Transnational Networks * La Mode Dakaroise: Elegance, transnationalism and an African fashion capital Hudita Nura Mustafa, Sarah Lawrence College (NY) * Far Out and Way In: London as fashion cosmopolis, 1945-1979 Sonia Ashmore, London College of Fashion * Fabrications of India: Transnational networks and the making of 'East/West' fashion Claire Dwyer, University College London * Sewing Machines and Dream Machines: Los Angeles and San Francisco as global fashion cities Susan Kaiser Leslie W. Rabine, University of California, Davis

    15 in stock

    £33.99

  • Bloomsbury Publishing PLC Dressing the Elite: Clothes in Early Modern England

    15 in stock

    Book SynopsisClothing occupies a complex and important position in relation to human experience. Not just utilitarian, dress gives form to a society's ideas about the sacred and secular, about exclusion and inclusion, about age, beauty, sexuality and status. In Dressing the Elite, the author explores the multiple meanings that garments held in early modern England.Clothing was used to promote health and physical well-being, and to manage and structure, life transitions. It helped individuals create social identities and also to disguise them. Indeed, so culturally powerful was the manipulation of appearances that authorities sought its control. Laws regulated access to the dress styles of the elite, and through less formal strategies, techniques of disguise were kept as the perquisites of the powerful.Focusing on the elite, the author argues that clothing was not just a form of cultural expression but in turn contributed to societal formation. Clothes shaped the configurations of the body, affected spaces and interactions between people and altered the perceptions of the wearers and viewers. People put on and manipulated their garments, but in turn dress also exercised a reverse influence. Clothes made not just the man and the woman, but also the categories of gender itself. Topics covered include cross-dressing, sumptuary laws, mourning apparel and individual styles.Trade Review'This will be a very important publication. Susan Vincent uses techniques of historical and literary analysis to move beyond the conventional narratives of clothing history. It is a significant contribution and should be read by more than those with an existing interest in Early Modern England.'Evelyn Welch, University of SussexTable of ContentsContents Abbreviations Introduction 'When I am in Good Habitt' History and Dress The Meaning of Clothing and the Clothing of Meaning in Early Modern England . Chapter 1 Fashioning Appearances The Wardrobe - Men The Wardrobe - Women Reviewing the Wardrobe Chapter 2 Addressing the Body Outwardly for Defence - Inwardly for Cleanliness Bodily Transitions Clothing Grief Chapter 3 Clothes Make the Man His Garments Helpe Him to bee Counted Such a One Godly Apparel The Way of Wearing - Hat Honour To See and be Seen Increasing Visibility - Portraits and Livery Punishment and Shame A Very Good Fancy in Making Good Clothes Chapter 4 None Shall Wear Dress and the Law Economic Regulation Moral Regulation Social Regulation Deformity and Change - Discipline and Display Doomed to Failure? Chapter 5 Them and Us, He or She? ... p. 200 The Rogue ... p. 202 Being and Seeming ... p. 207 Actors and Courtiers ... p. 213 Wo to Men ... p. 219 Cross-Dressing ... p. 228 Conclusion From Riches to Rags ... p. 250 Bibliography ... p. 259

    15 in stock

    £33.99

  • Cengage Learning EMEA Hospitality Accounting

    15 in stock

    Book SynopsisHospitality Accounting covers all the key areas of financial accounting, but is specifically written for non-accounting students. It focuses on the key areas of accounting required to run a hotel, in a simple and straightforward manner. This text includes plenty of cases, mini-cases and questions which help to emphasise the application of theory to practical business issues.Trade ReviewChpt 1 Theory and mechanics of double entry Chpt 2 Accounting for cash Chpt 3 Accounting for purchases Chpt 4 Accounting for sales Chpt 5 Accounting for other matters Chpt 6 Organisation of accounts Chpt 7 Maintaining a full set of books Chpt 8 Preparation of final accounts Chpt 9 Adjustment in nominal and personal accounts Chpt 10 Adjustments to final accounts Depreciation Chpt 11 Single entry Chpt 12 Accounts of non-profit making bodies Chpt 13 Accounting for partnerships Chpt 14 Accounting for limited companies Chpt 15 The cash flow statement Chpt 16 Basic food costing Chpt 17 Basic cost behaviour Chpt 18 Basic decision accounting.Table of Contents1. Theory and mechanics of double entry. 2. Accounting for cash. 3. Accounting for purchases. 4. Accounting for sales. 5. Accounting for other matters. 6. Organisation of accounts. 7. Maintaining a full set of books. 8. Preparation of final accounts. 9. Adjustment in nominal and personal accounts. 10. Adjustments to final accounts Depreciation. 11. Single entry. 12. Accounts of non-profit making bodies. 13. Accounting for partnerships. 14. Accounting for limited companies. 15. The cash flow statement. 16. Basic food costing. 17. Basic cost behaviour. 18. Basic decision accounting.

    15 in stock

    £87.99

  • 15 in stock

    £19.31

  • Stanley Museum Stanley Ghost Stories

    15 in stock

    15 in stock

    £9.82

  • 15 in stock

    £26.25

  • 15 in stock

    £26.25

  • Passenger Transport Monitor Understanding Buses

    15 in stock

    15 in stock

    £22.50

  • 15 in stock

    £21.19

  • 15 in stock

    £16.59

  • Springer Nature Switzerland AG Creativity and Innovation: A New Theory of Ideas

    15 in stock

    Book Synopsis Ideas are ubiquitous. They are the fundamental building blocks for all aspects of life. Yet, efforts to use ideas as a basic unit of analysis in a shared framework are rare. We often find it difficult to look past the artificial boundaries that academic disciplines and specialist fields of knowledge construct. In this book, the authors address this substantial lacuna by proposing an intuitive theory of ideas that serves as a trans-disciplinary basis for studying innovation and creativity. The theory proposed shows how new ideas emerge from contexts that rely on mechanisms, which were originally built on older and more central ideas. It demonstrates how these mechanisms help instantiate different perspectives on the same idea in variegated manners. By applying their theory to a variety of bat and ball sports, the authors illustrate the role that primitive ideas have on sports innovation, and explore further avenues for employing the theory in a number of different situations. This original book will be of interest to anyone who wishes to gain a deeper understanding of the processes of innovation and creativity, developed within a complex framework of ideas.Table of ContentsPart I. Introducing Ideas.- 1. The Most Basic Unit.- Part II. Building the Theory.- 2. A Subjective Theory of Ideas.- 3. Mechanisms of the Theory of Ideas.- 4. Core Rules, Contracts and Commons.- Part III. Why We Play.- 5. The Ideas before Sports.- 6. The Ideas in Sports.

    15 in stock

    £71.24

  • Springer Nature Switzerland AG The Rise and Size of the Fitness Industry in

    15 in stock

    Book SynopsisThis book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.Table of Contents

    15 in stock

    £104.49

  • Springer Nature Switzerland AG Managing Industrial Services: From Basics to the

    15 in stock

    Book SynopsisThe increasing importance of industrial services and rapid digitalization towards smart and remote services pose opportunities as well as challenges to the manufacturing sector. This book provides a holistic understanding of industrial service management and guides companies into building capabilities and management practices for smart and remote services. By combining insights from research and practice, it offers a unique perspective on the core and enabling activities of manufacturing companies for growth in the service business.In essence, the first part covers action-based research findings regarding service strategy, organizational design, service innovation, service sales, services operations, and customer relationship management together with insights into value networks. The second part introduces outstanding practices from leading manufacturing companies in industrial and smart services. The book concludes with a summary of key messages and recommendations to navigate the landscape of industrial and smart service management successfully.Table of ContentsPart I: Theoretical Considerations.- Introduction to Managing Industrial Services.- Servitization of Manufacturing Companies.- Fundamentals of Industrial Service Management.- Service Strategy.- Organizational Structure.- Service Innovation.- Service Sales.- Service Operations.- Customer Relationship Management and the Value Network.- Outlook and Summary of Managing Industrial Services.- Part II: Insights from Practice.- Editorial to Managing Industrial Services: Insights from Practice.- Industrial Smart Services Facilitated by the Heidelberg Cloud.- Adaptive Service: Digital Service Platform and the Service Crowd Community.- Enabling the Dealer Network to Deliver Smart Services.- SKF: Rotating Equipment Performance, a Shift in Perspective—From Transactions to Outcomes.- Value Co-creation as Key to Customer Satisfaction in Digital Services Sales.- Applications of a Digital Twin for the Use of Compressed Air Stations: Concepts and Methods for Model-Based Automatic Planning, Design, Control, and Analysis of Compressed Air Stations.

    15 in stock

    £85.49

  • Springer Nature Switzerland AG Modern Industrial Services: A Cookbook for Design, Delivery, and Management

    15 in stock

    Book SynopsisThis open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases are used to describe the current approaches in practice to overcome the barriers. The book also provides several tools, each with a short introduction, that the authors have used successfully in projects to help overcome the servitization barriers. Many of these tools are from management, design thinking, or service design. The service excellence roadmap is based on the development methodology and helps current and future business leaders to create their own individual roadmaps.Table of Contents1. Understanding the Barriers That Slow Firms Shifting from Products to Services.- 2. Overcoming the Barriers to Service Excellence.- 3. Methods and Tools for Overcoming the Barriers to Servitization and Service Excellence.

    15 in stock

    £34.99

  • Springer Nature Switzerland AG Equivalence in Financial Services: A Legal and

    15 in stock

    Book SynopsisEquivalence in Financial Services offers a comprehensive and cross-industry examination of the rules and procedures under EU financial legislation dedicated to third-country market actors. The equivalence regime has become particularly topical after Brexit, as the United Kingdom is now a third country from the perspective of the European Union. This book investigates whether the current equivalence system is fit for its purpose, namely facilitating cross-border finance while minimizing as extensively as possible financial risks. After describing how the European Commission adopts equivalence measures, the book examines the implementation of the equivalence regime for the following entities: Credit Rating Agencies, Benchmarks, Trading Venues, Investment Firms, Investment Funds, Central Securities Depositories, Trade Repositories, and Central Counterparties. Addressing the most recent policy and legal developments, Equivalence in Financial Services provides an insightful guide into this complex area of financial regulation for scholars of financial regulation, legal practitioners, and policy makers. Table of ContentsChapter 1: Introduction.- Part 1: The Regulation of Cross-Border Finance.- Chapter 2: Financial Regulation and Systemic risk.- Chapter 3: The Regulation of Globalized Finance.- Part 2: Cross-Border Regulation in the EU: The Passport and the Equivalence Regime.- Chapter 4: The Passport Regime.- Chapter 5: The EU Equivalence Regime: Financial Regulation between the EU and Third Countries. - Part 3: The Regulation of Cross-Border Finance.- Chapter 6: Evaluating the Effectiveness of Equivalence: towards an Analytical Framework.- Chapter 7: A Cross-Industry Analysis of EU Equivalence Frameworks. Are they Effective?.- Chapter 8: The Equivalence Framework for Central Counterparties. EU Regulation and Supervision.- Chapter 9: A Proposal to Reform the EU Equivalence Regime.

    15 in stock

    £104.49

  • Springer International Publishing AG The New Professional Service Firm: How

    15 in stock

    Book SynopsisThe authors of this book alert that professional services like law, accountancy, and consultancy firms are set to face major disruption. The most important driver and enabler are the new technologies that help and in part substitute the work done by professionals. The second important disruptor is the new generation of professionals – “NewGen” – who are less interested in building their careers in a hierarchical organization and more interested in entrepreneurial challenges in small teams, with more rapid returns. In the meanwhile, major service conglomerates – the “big four” accounting firms, the “big three” consulting firms to name a few examples – build their network using their brand and substantial resources. All along, the relentless pressure from clients to receive more services at lower cost continues. Medium-sized professional firms as well as one-person independents appear to suffer most from these disruptions and are most anxious to find new ways to conduct their business. But the leaders of large firms also feel that they are increasingly unable to support the innovative entrepreneurship of their most promising professionals while their organizations institutionalize and their overheads continue to grow. This book proposes a new orientation and model of a professional service firm as an answer to these challenges, by creating a Professional Service Community. It is a synergistic team of organizations that share a vision of their role in society and main lines of their mission as well as the quality of their deliverables and their key clients. At the same time, they are independent in designing their internal business models – like recruitment, training, knowledge management, and economics. The Professional Service Community provides a unique and highly attractive level of entrepreneurship, flexibility, and efficiency to the benefit of its clients, partners, staff, and other stakeholders. It is the way of the future.Table of Contents1. Disruption is on the way.- 2. Understanding how professionals work -- building blocks for the future.- 3. Reactions to disruption.- 4. The Professional Service Community – the way forward.- 5. Foundations of the successful professional community.- 6. Fieldwork – Monday morning actions.

    15 in stock

    £22.39

  • 15 in stock

    £133.48

  • Springer Valuation in Emerging Markets

    15 in stock

    Book SynopsisChapter 1. Introduction: Presenting conceptual and practical approaches to Emerging Market valuation.- Chapter 2. The Emerging Markets Investment Landscape: Past, Present and Future.- Chapter 3. Key Drivers of Valuation and Returns in Emerging Markets: An Advisor´s View.- Chapter 4. Understanding the unique characteristics of valuation in Emerging Markets.- Chapter 5. Valuation Methods and Techniques: Fundamental principles of valuation theory in emerging markets.- Chapter 6. Public Company Valuation in Emerging Markets: A simplified and practical step-by-step approach via DCF.- Chapter 7. Emerging Market Valuation Multiples: “It’s all relative”.- Chapter 8. High Stakes, Higher Rates: An overview and step-by-step approach to calculating the Cost of Capital in Emerging Market firms.- Chapter 9. Estimating privately-held capital asset values in emerging markets using certainty-equivalent risk pricing.- Chapter 10.

    15 in stock

    £151.99

  • Springer Longevity Finance

    15 in stock

    Book SynopsisLongevity Finance: Navigating the Challenges and Opportunities of an Aging Population.- The Longevity Economy—An Informational Medicine Paradigm.- The Demographic Shift Financial Planning for Longevity.- The Role of Technology in Longevity.- Defining Longevity Medicine: Biomedical and Digital Aspects.- Pension Systems and Retirement in an Era of Extended Lifespans Real Estate and Longevity.- Investment Opportunities in the Longevity Economy.-  The Role of Financial Institutions in Longevity Finance.- Ethical and Social Consideration of Longevity.- Unconscious Dynamics Influencing Leadership, Longevity and Sustainable Finance: An Introduction to the Systems Psychodynamic Perspective.- The Future of Longevity Finance.

    15 in stock

    £59.99

  • Springer Sustainable Wealth Management Revisited

    15 in stock

    Book SynopsisIntroduction.- Understanding Sustainable Wealth Management.- Wealth Management Strategies.- Changing Landscape of Wealth Management – The Upcoming Generation of Clients is More Diverse.- Humanizing Wealth: Understanding Clients Beyond Assets.- Sustainable Investing, the new Normal in Wealth Management.- Impact and Gender Lens Investing.- Longevity Finance - A Gender-Specific Approach.- Artificial Intelligence in Wealth Management.- Learn or Loose: Wealth Management needs Female Wealth Managers.

    15 in stock

    £59.99

  • Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Abschlussprüfungen: Allgemeine

    15 in stock

    Book SynopsisUm für Sie den größtmöglichen Lerneffekt zu erzielen, haben wir Originalprüfungen zugrunde gelegt, umgearbeitet und der aktuellen Rechtslage angepasst. Denn zum erfolgreichen Bestehen der Prüfung gehört nicht „nur“ das Lernen der Inhalte – ebenso wichtig ist die Aneignung und das Training einer erfolgreichen Prüfungstechnik im Umgang mit der vorgegebenen Zeit und den Aufgabenstellungen. Dabei unterstützt Sie diese Aufgabensammlung in idealerweise Weise. Allen enthaltenen Prüfungen sind die fachtheoretischen Anforderungen der originalen Prüfungen im aktuellen Rechtsstand zugrunde gelegt. Die beigefügten Lösungen ermöglichen es Ihnen, Ihre eigenen Ergebnisse zu überprüfen und nach Maßgabe originaler Leistungserwartungen einzuschätzen. Für diese 4. Auflage hat der Autor das Werk unter Berücksichtigung der aktuellen Rechtslage komplett überarbeitet. Dabei hat er unter anderem die Änderungen im KWG, in der Großkredit- und Millionenkreditverordnung und in der Solvabilitätsverordnung berücksichtigt sowie die neuen Regelungen der EU-Verordnung 575/2013 (CRR) eingearbeitet. Dies betrifft den Textteil sowie die Aufgaben und Fälle. Außerdem wurde eine leserfreundliche Straffung der Inhalte vorgenommen.Table of ContentsAllgemeine Bankbetriebswirtschaft.- Betriebswirtschaft.- Volkswirtschaft.- Recht.

    15 in stock

    £24.99

  • Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Modernes Hospitality Marketing: Grundlagen,

    15 in stock

    Book SynopsisDieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf. Weltweite Krisen, Digitalisierung und Umweltbewusstsein haben das Reise- und Buchungsverhalten massiv verändert. Das Verlangen nach Urlaub ist zwar ungebrochen, doch der qualitative Anspruch an Hotels, Gastronomie und andere Dienstleister in den Destinationen steigt. Es gilt, die Erwartungen von Reisenden einfach, individuell, facettenreich sowie preislich adäquat und nachhaltig zu erfüllen.Die Autoren zeigen, wie diese komplexe Aufgabe vor dem Hintergrund hoher Fix- und Entwicklungskosten, kompetitiver Verdrängungsmärkte sowie verschärfter gesetzlicher Regulierungen gemeistert werden kann. Sie verknüpfen markensoziologische mit betriebswirtschaftlichen Erkenntnissen und Best Practice Insights, sodass Studierende und Praktiker gleichermaßen von der Lektüre des Buches profitieren. Table of ContentsDer Hospitality-Markt.- Megatrends in der Hotellerie.- Zeitgemäße Produkt- und Serviceentwicklungen.- Markenführung in der Hospitality: Markenverständnis, Herausforderungen der Markenführung in der Hospitality, Markensoziologie, Markenführungsinstrumente/Genetische Code der Marke.- Markenoperationalisierung in der Hospitality: Aspekte des Dienstleistungsmarketing, Customer Relationship Management, Data-Driven Marketing.- Customer Journey im Hospitality Bereich.-Customer Lifecycle.- Zielgruppensegmentierung.- Distribution: Pricing, Revenue Management, Digital Marketing.- Best Case.- 15 Regeln einer wertschöpfungsstarken Hotellerie.

    15 in stock

    £32.99

  • Amazon Digital Services LLC - Kdp Fundamental Revenue Management

    15 in stock

    15 in stock

    £26.17

  • Springer Stakeholder Engagement and Innovation in Japan

    15 in stock

    Book SynopsisIntroduction.- Stakeholder engagement and innovation strategies overview.- Responsible investor engagement and long-term investment.- Investor perceptions of CSR firm specific risk and innovation.- Green innovation capability and financial performance.

    15 in stock

    £104.49

  • Amazon Digital Services LLC - Kdp Modern Private Investigator

    15 in stock

    15 in stock

    £14.92

  • 15 in stock

    £10.79

  • Independently Published Ipl

    15 in stock

    15 in stock

    £13.35

  • 15 in stock

    £13.35

  • Independently Published The Art of The Tip

    15 in stock

    15 in stock

    £10.80

  • Independently Published Automation and Control in Hotel Management

    15 in stock

    15 in stock

    £13.38

  • Independently Published Sports Integrity OSINT

    15 in stock

    15 in stock

    £21.05

  • Independently Published The NIL Advantage

    15 in stock

    15 in stock

    £15.11

  • Amazon Digital Services LLC - Kdp AI and Generative AI in BPO Industry

    15 in stock

    15 in stock

    £23.32

  • Amazon Digital Services LLC - Kdp Front Desk Files

    15 in stock

    15 in stock

    £10.29

  • Independently Published The Picture Book of The Alhambra

    15 in stock

    15 in stock

    £10.10

  • Independently Published The Decisions You Cant Undo

    15 in stock

    15 in stock

    £8.87

  • Amazon Digital Services LLC - Kdp Outdoor Hospitality Glamping EcoResorts

    15 in stock

    15 in stock

    £19.99

  • Amazon Digital Services LLC - Kdp The True Story Behind McDonalds

    15 in stock

    15 in stock

    £12.71

  • Amazon Digital Services LLC - Kdp Brian Chesky

    15 in stock

    15 in stock

    £15.29

© 2026 Book Curl

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Google Pay
    • Maestro
    • Mastercard
    • PayPal
    • Shop Pay
    • Union Pay
    • Visa

    Login

    Forgot your password?

    Don't have an account yet?
    Create account