Economics Books

Book SynopsisCritical Issues in International Financial Reform addresses weaknesses of the current international financial system and potential beneficial reforms. The focus is on the countries of Latin America and the Caribbean, but the authors also take into account relevant lessons from the experience of Canada, a country highly integrated into world and hemispheric trade and financial markets.Critical Issues offers a new perspective on a discussion too often dominated by interest groups that take strong, even rigid, positions on issues with limited understanding of the technical aspects of the issues, and little concern for the interests of the developing world. Its chapters have been written by experts in the economic, political, and social aspects of the international financial integration of developing countries. Financial crises and their associated social and economic traumas are the most apparent symptom that something is amiss in the process of world economic integration. But there are also broader questions about the nature and magnitude of the benefits and costs of increased international capital flows for different groups of countries in the developing and developed worlds. For example, even in the absence of turbulence, is it optimal for all participants that capital movements be as free as possible? Does capital inflow discourage domestic savings to a degree that should cause worry? Are some types of flows inherently more beneficial than others--for instance, direct investment flows versus flows into host stock markets? How can the instability of capital movements best be curtailed? These questions concern the contributors to this volume.This volume demonstrates that the evolution of the world financial system, its various problems, and what is or is not done about them require an understanding of the links among financial, economic, and political variables. Critical Issues in International Financial Reform is an important contribution to this debate, and will be of value to researchers in economic policy, history, and international politics.Albert Berry is professor of economics at the University of Toronto and research director of the Program on Latin America and the Caribbean. Gustavo Indart is special lecturer of economics and the coordinator of the Program on Latin America and the Caribbean at the University of Toronto.Table of Contents1: Critical Issues in Financial Reform, With Special Reference to Latin America and the Canadian Experience 1; 2: International Asymmetries and the Design of the International Financial System 1; 3: Capital Flows to Latin America in the 1990s: An Overview; 4: Competitiveness, Sustainability and Financial Market Failures 1; 5: Financial Liberalization in Canada: Historical, Institutional and Economic Perspectives; 6: Linkages between National Capital Markets: Does Globalization Expose Policy Gaps? 1; 7: Firm Size and the Impacts of Financial Liberalization and Integration; 8: Systemic Reform at a Standstill: A Flock of “Gs” in Search of Global Financial Stability; 9: Enforcing the Rules in a Global Economy: The Emergence of Structural Conditionality in the World Bank and the International Monetary Fund; 10: When do Voters Matter More than Cronies in Developing Countries? The Politics of Bank Crisis Resolution; 11: Financial Crisis, Income Distribution and the Labor Market: the Experience of Mexico and Asia; 12: The Chilean Experience with Capital Flows and Exchange-Rate Policy 1; 13: Capital Flows and Foreign Exchange Regimes in the Colombian Economy

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Book Synopsis***BUSINESS BOOK AWARDS - FINALIST 2021*** Be Less Zombie distils 10 years of field research amongst some of the world''s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to: De-risk bolder, more profitable innovation Make innovation a predictable and measurable capability Equip managers with essential tools and skills for leading innovation and transformation Help teams find new capacity and energy to deliver today''s business whilst discovering tomorrow''s Turner's research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer. His ''Turn It On'' innovation framework gives leaders and managers tooTable of ContentsAbout the Author xv Acknowledgements xvii Introduction: Unicorns vs Zombies xix Part One Innovation Strategy For Pragmatists 1Innovation is an argument inside most companies –frail, new ideas versus the overwhelming power of the status quo. An innovation strategy helps create an environment where new ideas can emerge and thrive. It is the single-most important way to build and sustain innovation performance. And it doesn’t have to be difficult. 1 The Power of Strategic Intentionality 3 2 The Do-Or-Die Issue of Innovation Performance 8 3 Money Talks 12 4 The Innovation that Customers Buy 15 5 HowMuch Innovation is Enough? 17 6 The Future is Coming Ready or Not 27 7 DetectingWeak Signals from the Future 29 8 Blurred Vision 38 9 What Does the Future Actually Mean? 41 10 The Future and Its Naysayers 47 11 Leading from the Future 49 12 Innovation Strategy: Turn It On 51 13 Quick-Start Innovation StrategyWorkshop 53 Part Two Turning on a Fast-Track Innovation Process 59Great innovation rarely happens without a clear and effective process. This section shares the practical tools used by global innovation leaders that your team can begin using today. 14 Why Zombies Hate Innovation Process 61 15 Starting with Insight: The Innovation Particle 65 16 ‘Why’ MattersMoreThan ‘What’ with Customer Insight 72 17 Working with Customer ‘Progress’ Insights 81 18 Framing Great Opportunities 93 19 Catalytic Questions 100 20 Hot Love 109 21 Preparing for Greatness 111 22 Running a Creative Session 122 23 How to Choose the Right Ideas 126 24 The ‘Five-Day Brainstorm’ 134 25 Tracking Idea Progress 137 26 Overcoming the Execution Problem 140 27 Innovation Rocket Fuel 144 28 Innovation Trapdoors 149 29 If You Only Read One Chapter… 166 30 ShowMe theMoney? 191 31 Dead on Arrival 198 32 Your Great Idea Isn’t Enough 224 Part Three Building Your People’s Innovation Capabilities 235Most organisations want more innovation but few equip their people to actually deliver it. This section provides practical strategies, roadmaps and case studies to help your people out-innovate your competitors. 33 Enabling Ingenuity 237 Part Four Time,Money and Talent: How to Resource Innovation 249Business-as-usual makes little provision for bolder innovation.This section helps you rethink how resources are managed and allocated so that the future has a greater chance of showing up. 34 Who Does It and Who Pays for It? 251 Part Five Innovation Culture for Realists 267Culture has been defined as ‘what is ordinary’. Yet most companies demand extraordinary innovation to emerge from their status quo set-ups. This section shows how to move beyond a one-size-fits-all culture to where bigger ideas can emerge and thrive on a repeatable basis. 35 Calibrating Culture to Outcome 269 36 BeMore Human 275 37 If Culture Feels tooWoolly, Switch to ‘Space’ 279 38 Bold Ideas aren’t Born on Stage 283 39 Next-Level Creative Culture 292 40 Innovation Fight Club 309 41 Driving with the Handbrake On 317 Part Six Leading an Innovation Reformation 325Innovation is regularly cited as a top three priority amongst leaders, yet the vast majority of their training and experience is in business-as-usual management. This section provides practical tools for leaders who need to lead their organisations to a new level of innovation performance. 42 The Innovation LeadershipMandate 327 43 Innovation Never ‘Just Happens’ 329 44 Mapping the Leadership Territory 332 45 To Boldly Grow 339 46 It Takes a Leader 341 47 You are a User Experience 344 48 Confronting Personal Relevance 352 49 Enduring the Bumps 356 Part Seven Turn It On, Turn It Up 359You’ve read the book and are ready to start. But where do you begin? What does ‘Day One’ look like? This section provides some pragmatic starting points to turn on and turn up your innovation performance. 50 Turning It On 361 Index 369

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Book SynopsisIn an era of federal deficits and struggling municipalities, states have emerged as the most significant governmental actors. But state governments face the major challenge of fiscal planning in the midst of economic change. Roy Bahl and William Duncombe tackle this challenge head-on. Using New York as a case study, they identify looming dangers for state revenue and expenditure planning.Bahl and Duncombe begin with the premise that one cannot separate an evaluation of fiscal performance from an evaluation of economic performance. Accordingly, they describe and analyze the patterns of population, employment, and personal income growth. Following this is a study of state and local government finances in New York since 1970 and a recounting of the fiscal adjustments that were taken in the face of slower and then faster growth in the economy.The authors conclude that based on current conditions, the state and its local governments are in for fiscal belt-tightening. They note that the statTable of ContentsIntroduction; 1: New York’s Economy in the 1980s; 1: Population; 2: Employment; 3: Personal Income; 2: New York’s Fiscal Performance and Health; 4: The Public Sector in New York in the 1980s; 5: Explaining Government Growth in New York; 6: Fiscal Health and Responsiveness; 3: New York’s Finances in the 1990s; 7: Violence in the Home; 8: Conclusions

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Book SynopsisShould corporations seek to alleviate social inequalities? Or should they, rather, aim solely for profit maximization? Most social thinkers writing on the topic of corporate social responsibility have assumed that the question has been settled, that indeed, corporations ought to act as mere trustees for society's wealth because they exist at the pleasure of society, and so should do its bidding.Table of ContentsI. INTRODUCTION, II. THE ATTACK ON CORPORATE FREEDOM AND RESPONSIBILITY, III. A THEORY OF CORPORATE FREEDOM AND RESPONSIBILITY, IV. SOUTH AFRICA, V. PLANT CLOSINGS, VI. EMPLOYMENT PRACTICES, VII. POLLUTION AND ENVIRONMENTAL PROTECTION, VIII. NUCLEAR TECHNOLOGY, IX. CONCLUSION

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThomas Clarke's International Corporate Governance offers a panoramic guide to corporate governance and examines the recurring crises in governance and the reform around the world.This is a popular classic book but significant changes have been made to this new edition to take account of: the continuing impact of the global financial crisis and the wave of regulation development flowing from this the profound consequences of climate change and the urgent need for corporations to respond with the commitment to sustainable value creation Important elements of the work include: contemporary governance failures including BP, VW, Boeing, GM/Tesla, Apple, Purdue Pharma, and Theranos; the ongoing vitality of the diversity of corporate governance across the world; digital disruption in capital markets and initiatives to build long-term investment; the universTable of ContentsTable of Contents: Forword Preface Cycles of Governance Boards and Directors: The Political Mechanisms of Corporate Governance Finance, Law, and Markets: The Institutional Elements of Corporate Governance Anglo-American Corporate Governance European Corporate Governance Asia Pacific Corporate Governance The Globalization of Corporate Governance Corporate Social Responsibility Corporate Governance and Climate Change Corporate Sustainability Case Studies: Corporate Governance Crisis Global Financial Crisis Cases (2007-2009) Lehman Brothers RBS UBS Iceland Asia-Pacific Cases (2009-2022) Satyam Olympus Renault-Nissan Sustainability Cases (2010-2022) BP VW Boeing GM/Tesla Apple Public Health Cases (2003-2022) Purdue Pharma Theranos

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Book SynopsisOrganisations are using data, information and knowledge as a competitive weapon. Their data, information and knowledge are arguably their most valuable assets. Yet, this fourth asset is managed badly when compared to the other three assets, namely money, people and infrastructure with considerable risk to the organisation. Executives are accountable for the success of their organisations, and those who don't manage this critical resource and business enabler effectively can be regarded as negligent. Information Assets carry enormous risk and value. Most boards and executives don't know how to govern and manage IAs effectively and nobody is held accountable. Given this, organisations should govern and manage their Information Assets the way they manage their Financial Assets. The benefits of managing IAs well are compelling. These benefits include increased efficiency, productivity, employee satisfaction, improved decision-making, mitigating business risk and improving product, proteTrade ReviewPrice and Evans have produced a ground-breaking, mind-altering book on how organizations and executives need to be thinking about and approaching information in their organizations, but why they regularly fail to do so. This perhaps is the most comprehensively researched and one of the most important books ever published on the topic of managing data as an actual enterprise asset and overcoming the persistent business pathology preventing it. - Douglas B. Laney, Innovation Fellow, West Monroe Partners, and author of Infonomics and Data Juice”If you think money, people, and infrastructure, are your only assets to manage, think again. It is impossible to manage any other asset well without managing the data, information, and knowledge which underly them and are assets in their own right. Price and Evans offer compelling arguments based on experience, the latest research, and industry leaders. Learn from them and put this book to work! - Danette McGilvray, President and Principal, Granite Falls Consulting, Inc. Author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information™, 2nd Ed. (Elsevier/Academic Press, 2021)At a time when everyone seems to have become an instant data expert and AI genius, it’s refreshing to read a rigorously researched and pragmatically laid out examination of this fundamentally important topic. In my view, it’s a prime example of the Australian MBA culture (minimum bullshit allowed) in action, and needs to be on everyone’s reading list. - Daragh O Brien, CEO, Castlebridge and Lecturer in Data Protection and Data Governance, UCD Sutherland School of Law.Recognizing data, information, and knowledge as assets and treating them as such may be the single most effective way a company can improve its strategic position. And doing so is an absolute necessity for those pursuing AI.- Thomas C. Redman, Ph. D., the Data Doc, Data Quality Solutions, Rumson, NJ USATable of ContentsIntroduction Chapter 1: Background/context Chapter 2: Benefits of Managing IAs Effectively Chapter 3: Executive Awareness Chapter 4: Business Environment Chapter 5: Leadership and Management Chapter 6: Asset Governance Chapter 7: Information Systems Chapter 8: Information Assets Behaviours Chapter 9: Information Asset Attributes and Quality Chapter 10: Information Asset Performance/Exploitation Chapter 11: Justification Chapter 12: Conclusion and Call to Action

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Book SynopsisThis book is not about debits, credits, or accounting theory. Itâs about how a chief financial officer (CFO) becomes a Lean CFO to lead the transformation of a companyâs management accounting system into a lean management accounting system.Itâs been well established in lean companies that traditional management accounting systems do not provide relevant and reliable information to decision makers. The CFO, as steward of a companyâs management accounting system, must provide the leadership to improve the quality of the information produced by a companyâs management accounting system so it is aligned with a companyâs lean strategy, lean operations, and continuous improvement.The integration of a lean management accounting system with a companyâs lean strategy will lead to improved decision making by all users and drive long-term financial success. Lean management accounting helps all users, from executives to line managers, better understand the relationships betwTrade Review"The Lean CFO is the best lean book I have read, and I have read them all. It is perfect for management teams looking to make a huge immediate impact." Steven Vitale - President, Midwest Industrial Supply, Inc. "Nick explains The Lean CFO from direct experience. Experience as an accountant, as a practicing CFO, as a leading lean accounting thought leader and pioneer, and as a guide and coach to business executives leading their organizations to successful change. Nick has been there and done that for the lean organization and The Lean CFO is the guidebook and plan." Jim Huntzinger - President and Founder, Lean Frontiers "Lean accounting is the essential backbone of a company’s lean management system because it provides useable and understandable information that aligns lean operations with financial performance. Classical management accounting and cost management simply cannot meet the instant and immediate information requirements of a lean company. The Turkish Lean İnstitute has worked with Nick has worked several years and translated the first edition of The Lean CFO into Turkish. We highly endorse the second edition of this book." Yalçın İpbüken - President, Lean İnstitute Turkey "This book takes you on a journey which many would like to travel, and many may have started but not transitioned. Based on practical examples and case studies we get insights into how accounting can progress from transactional processing to a value added function for a lean company by bringing in the analytical skills of your accounting team to support the improvement journey." Kevin Bennett - Facilitator, Best Practice Network NSW and QLD, Australia "As a long-time lean practitioner, I am consistently frustrated with my inability to effectively communicate the wonders and benefits of lean to my financial counterparts. Low volume, high mix, flexible production seems to constantly conflict with standard cost accounting tools and processes. Enter the Lean CFO. Nick unlocks this disconnect and shows how the benefits of lean flow directly from the shop floor into clear and actionable financial statements. His writing is concise and makes these concepts simple and easy for the most skeptical finance professional to understand. The Lean CFO is required reading for our entire management team!" Jud Barr – CEO, JTB Custom "The Lean CFO informs us of the holistic approach we must take to achieve the greatest gains from Lean practices. Lean companies require a Lean management accounting system that focuses on flow and maximizing capacity. Nick offers executives a blueprint that is easy to understand and champion." Johnson McKnight - CEO, M&M International Table of ContentsChapter 1: The Lean Management Accounting System Chapter 2: Leading a Lean Management Accounting Transformation Chapter 3: Lean is the Strategy Chapter 4: Lean Performance Measurements Chapter 5: Measuring Capacity Chapter 6: Value Stream Income Statements Chapter 7: Value Stream Management Chapter 8: Lean Decision Making Chapter 9: Dealing with Standard Costing Chapter 10: Dealing with Standard Costing: Transaction Elimination Chapter 11: Dealing with Standard Costing: Lean Inventory Valuation

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Book SynopsisAn essential resource to navigate a fast-changing and challenging world, this book presents core concepts and practical insights for enterprise risk management, business continuity management, and organizational resilience.Business continuity management is a critical aspect that investors and company directors evaluate in terms of an organizations' sustainability and future value propositions in the face of supply chain disruptions, threats of economic recession, climate change, and the COVID-19 pandemic. This guide demonstrates a simple and systematic way to ensure that businesses are prepared for any crisis or emergency, including steps to meet the specific requirements prescribed in the international Business Continuity Standard ISO 22301, with a particular focus on the oil and gas sector. The seasoned author team brings their experience to bear on critical issues such as: Where managers lose focus on the need for business continuity and how to regain it Table of ContentsAbbreviations. Foreword. About the Authors. Purpose of the Book – Prologue. Chapter 1 : Where do Leaders falter in implementing Business Continuity? Chapter 2 : Best Practice for Success in Business Continuity. Chapter 3 : Selecting a BCM Tool – Imperatives and Prime Considerations. Chapter 4 : Capital considerations for assessing Business Continuity requirements. Chapter 5 : “Peace Time” initiatives for Organization Management. Chapter 6 : Technology Resilience: How much should Business Continuity Manager know and contribute ? Chapter 7 : Implementing Business Continuity in Oil, Gas & Energy – Challenges & Issues. Chapter 8 : Business Continuity in Hard Times. Chapter 9 : What should HR consider in hiring Business Continuity Manager? Chapter 10 : Management involvement in BCM Test and Exercise – its depth. Chapter 11 : Management need and involvement in BCM Test & Exercise – its depth. Epilogue

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Book SynopsisImpact Investing for a Sustainable Planet guides investors in supporting entrepreneurs to scale business models which maximize positive impact outcomes, including climate- and nature-based solutions. EcoEnterprises Fund is a long-standing leader in the impact investing industry, which helps advance sustainable entrepreneurial ventures and promote environmental stewardship in Latin America. Following on from their previous book, Portfolio for the Planet, Tammy E. Newmark and Michele A. Pena take stock of EcoEnterprises Fund's processes and partnerships over two decades and three impact funds. They detail the unique strategies employed by the Fund to invest in expanding sectors such as regenerative agriculture, agroforestry, bio-innovation, and climate tech. Close analysis of the investment processes and company engagements offers practical takeaways, ranging from tips on structuring transactions to guidance on enhancing companies' environmental and social managTable of Contents1. Introduction – Two decades of monumental shifts 2. Evolution of EcoEnterprises Fund: From proof to convention. 3. Nature-based solutions: Path to a sustainable future 4. Management of a portfolio at scale 5. Catalyzing enduring sustainable businesses 6. Impact investing for the next generation

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Book SynopsisThe Uprising of Women in Philanthropy tells the inspiring, never-before-told, story of the Global Womenâs Funding Movementâconsidered the womenâs movementâs greatest secretâand how it enabled women from all walks of life to harness the power of money to free themselves from oppression.Brimming with feminist epiphanies, this social justice playbook is an urgent call for womenâs collective leadership to guide humanity through the gravest of challenges, overcoming patriarchyâs multi-millennium reign through the uprising of women leaders and philanthropists. Founded during the second-wave womenâs movement of the early 1970s, small groups of women across the world, independent of each other, had the same epiphany: it will take a movement of women to raise the money needed to fund womenâs freedom. Since then, the Global Women's Funding Movement has grown into a global network of radically generous, risk-taking philanthropists who collectively wield financial might to win sei

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Book SynopsisMachine learning can help managers make better predictions, automate complex tasks and improve business operations. Managers who are familiar with machine learning are better placed to navigate the increasingly digital world we live in. There is a view that machine learning is a highly technical subject that can only be understood by specialists. However, many of the ideas that underpin machine learning are straightforward and accessible to anyone with a bit of curiosity. This book is for managers who want to understand what machine learning is about, but who lack a technical background in computer science, statistics or math. The book describes in plain language what machine learning is and how it works. In addition, it explains how to manage machine learning projects within an organization. This book should appeal to anyone that wants to learn more about using machine learning to drive value in real-world organizations.Trade Review"If you are considering implementing machine learning in your business but don’t know where to start, this is the right book for you. Machine Learning for Managers is a comprehensive but non-technical introduction to the topic with many relevant examples and implementation guidelines. The split into a detailed overview and project management instructions is ideal for readers who don’t have the time to acquire programming skills but are passionate about leveraging AI to enhance business performance. The author’s very engaging writing style makes reading a book about a potentially very dry topic enjoyable."Christoph Schumacher, Professor of Innovation and Economics; Director Knowledge Exchange Hub, Massey University, New Zealand"This book fills an important gap between pure-technical and pure-managerial descriptions of machine learning (ML). Written in a no-nonsense light-hearted style, it is easy to follow, yet doesn’t shy away from using technical terms that are important for managers to be able to speak to their ML engineers. Highly recommended for managers looking to understand more about what is under the hood of ML."Tava Olsen, Professor, Deputy Dean, Melbourne Business School"Machine Learning for Managers is a safe haven for non-technical readers interested in understanding what AI and specifically ML is about. With clear, direct and witty language, Geertsema ensures that our journey into AI is like a walk in the park. It is easy, pleasurable and refreshing in its approach and powerful in its choice of illustrations. It brings to the forefront key concepts such as explainability, governance and business case making the message lucent and highly applicable to managers interested in incorporating ML into their business. As a practitioner focussed on human centric AI, I am particularly keen in bringing down AI/ML from its ivory tower status. This book is exactly a tool for this as it provides transparency, deciphers otherwise perceived complex language and is the basis for what ML should do best: to serve you. By far the best introductory ML roadmap I have come across. A must read."Jose Romano, Senior Manager at the European Investment Fund and former Entrepreneur in Residence at TAZI.AI"The two complementary parts of the book form a comprehensive and practical guide to machine learning. The first part provides a nontechnical overview of machine learning algorithms, demystifying the jargon in the field, which is crucial for students, lecturers and practitioners aiming to apply machine learning to resolve real-life business problems. The second part insightfully examines how machine learning outcomes can be developed and deployed in the organisation's processes. A recommended work for anyone looking to successfully manage the tsunami of big data!"Leo Paas, Professor, The University of Auckland Business School; Program Director, Master of Business Analytics"This book provides an outstanding introduction to machine learning from a management perspective. It gives a very clear presentation of the state-of-the-art machine learning methods and how to manage machine learning projects efficiently. It brings a fresh, unique focus on how to learn machine learning from a business perspective. It is highly practical and discusses in detail how a machine learning project should be deployed in real business applications. Not to be missed by any manager with a serious interest in AI and Machine Learning."Albert Bifet, Professor, Director of the AI Institute, The University of Waikato, New ZealandTable of ContentsPart 1: Understanding Machine Learning 1. Let's jump right in 2. Different kinds of ML 3. Creating ML models 4. Linear models 5. Neural networks 6. Tree-based approaches, ensembles and boosting 7. Dimensionality reduction and clustering 8. Unstructured data 9. Explainable AI Part 2: Managing Machine Learning Projects 10. The ML system lifecycle 11. The big picture 12. Creating value with ML 13. Making the business case 14. The ML pipeline 15. Development 16. Deployment and monitoring

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Book SynopsisSnapshots of Great Leadership offers a thorough look into leaders who have either accomplished amazing feats or brought destruction. Now in its third edition, this key volume explores what it means to be a great leader, and clearly explains the lives, triumphs, and challenges of a range of diverse leaders across history and into the modern day.Packed into easily digestible chapters, the authors demonstrate how, although the goals of these individuals were often quite different, the leadership processes they used were frequently similar. The opening chapter explains the latest theories of leadership and this new edition features one new leadership theory, Authentic Leadership, as well as recent research findings on the most popular theories. The authors have replaced nine leaders from earlier editions with new leaders including Elon Musk, Maria Montessori, and Virginia Hall. These new leaders exemplify unique leadership attributes and outstanding leadership effectiveness. Each leader snapshot adds an important reality check to the theories and models described in most introductory leadership textbooks, making this a key text for students taking leadership courses.Scholars and students of leadership and management will benefit from this accessible and comprehensive volume, as will leadership practitioners looking to reflect on and develop their own leadership skills. Offering valuable insights into the lives of historical and corporate leaders, the book is a compelling read for casual readers as well.

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Book SynopsisStrategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured aTrade ReviewWhat an incredible balance of education, definitions, frameworks, and industry updates combined with real-world examples and practical advice from years in the field. Put a seasoned, award-winning content marketing professional and an established leader in higher education, and you’ll get a book students will absorb in class and keep post-graduation. Cathy McPhillips – Chief Growth Officer, Marketing Artificial Intelligence Institute ‘With overly simplistic idioms like "content is king" and the rapid growth in generative AI technology, many think that content marketing is easy ("everyone’s a marketer"). Quite the contrary, truly excellent content marketing requires strategic thinking, journalistic storytelling and, most importantly, a passion and curiosity to understand your customer and the challenges they face. With this first-ever content marketing textbook written by two authors with decades of experience in the trenches, instructors, students, and practitioners are now armed with an invaluable guide to plan and execute effective content marketing programs.’ John Graff – Chief Marketing Officer and Lecturer, McCombs School of Business, The University of Texas at Austin ‘Dan and Rebecca created a book that connects established theory with modern practice. Students who reviewed this book valued the ideas and said the content was unlike anything they had seen in their previous marketing and communication courses.’ Craig Davis – Professor of Strategic Communication at Ohio University and former advertising agency executive ‘I've known Dan for more than a decade and hired around a dozen of his former students. He has an uncanny ability to connect communication theory to real-world situations in a way that empowers students to apply what they learn and immediately jumpstart their careers.’ Heather Whaling – Founder and President, Geben Communication Table of ContentsForeword. Chapter 1: Content Marketing Myths. Section 1: Content Strategy. Chapter 2: New Product Development and Positioning and its Role in Content Marketing. Chapter 3: Buyer Personas and Their Role in Content Marketing. Chapter 4: Content Marketing Planning and Integrated Marketing. Chapter 5: Creating Persuasive Content. Section 2: Content Delivery. Chapter 6: Earned Media and Its Role in Content Marketing. Chapter 7: Digital Owned Media (Part 1). Chapter 8: Digital Owned Media (Part 2). Chapter 9: Product Collateral and its Role in Content Marketing. Chapter 10: Two Common B2B Content Marketing Types. Section 3: Content Marketing Measurement, The Role of AI, and Career Outlook. Chapter 12: The Future of Content Marketing.

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Book SynopsisThis book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with theTable of ContentsPart 1 Introduction and Marketing Planning 1. The essence of marketing 2. The strategic marketing planning process Part 2 Situation analysis 3. Mission, customer values and market definition 4. Internal analysis 5. Customer analysis 6. Industry analysis 7. Competitor analysis 8. Distribution and supplier analysis 9. SWOT analysis Part 3 Corporate and marketing strategies 10. Corporate objectives and strategies 11. Marketing objectives and marketing strategies Part 4 Implementation 12. Choice of product/service, price and channels 13. Marketing Communications 14. Organization and execution of marketing

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Book SynopsisMany organisations face the challenge of making their project management more agile. However, the circumstances are often not suitable for this: The desired agility either does not fit the existing projects, or there is a lack of sufficient systematics. Lean Project Management shows how the advantages of different Lean Project Management methods adaptive, targeted and flexible can be combined. In addition to the established methods of classic and agile project management, proven methods and tools from Lean Management are used and further developed with a view to the requirements of project management (such as Gemba, 5S and more). The book shows how an organisation can systematically professionalise its project management, and make it more flexible in a targeted manner, in order to achieve more value with less effort. Aimed at students on postgraduate courses in business and project management as well as professional project managers working in organisations both large and sTable of ContentsTable of ContentsIntroductionChallenges in modern project managementMotivation of Lean Project Management1 Basics for Lean Project Management1.1 Project management1.1.1 Value creation through projects1.1.2 Unified Project Management Framework - the framework for PM1.2 Basics of Lean Management1.2.1 Origin from production1.2.2 Identification of waste1.2.3 Core principles of Lean Management2 Agility and Complexity2.1 The essence of agility2.1.1 Motivation2.1.2 Origin of the term2.1.3 Agility - a definition of the term2.1.4 Core principles and practices of agility2.1.5 Hybrid approaches2.1.6 Examples of hybrid project approaches2.2 How much PM is in Scrum?2.2.1 The Scrum Framework2.2.2 The Delta Analysis2.2.3 Results of the practices and methods2.2.4 The process analysis in detail2.3 Dealing with complexity2.3.1 What does complexity mean?2.3.2 Definition of terms2.3.3 Procedure2.3.4 Handling2.3.5 The dilemma of complexity2.3.6 The quintessence of managing complexity3 Core principles of Lean Project Management3.1 Definition of Lean PM3.2 Waste in projects3.3 Interpretation of the Lean Management core principles3.3.1 Customer and value concept3.3.2 Flow- and Pull-principle3.3.3 Perfection3.3.4 Project products3.3.5 Application of the Lean principles3.4 Action maxims for Lean PM3.4.1 Selected well-known guiding principles for action3.4.2 The 3G for Lean Project Management4 Practices of Lean Project Management4.1 What are practices?4.2 Integrative contract design4.2.1 Characteristics4.2.2 The relational contract4.2.3 The agile fixed price contract4.3 Breathing Scope4.3.1 Definition of the breathing scope4.3.2 The MuSCoW system4.3.3 Target Value Design4.3.4 Weighted Shortest Job First4.4 Goal-oriented, flexible project planning4.4.1 Last Responsible Moment4.4.2 Set-based design4.4.3 Rolling wave planning4.4.4 Last Planner4.5 Process-oriented control4.5.1 Value stream method4.5.2 Project Kanban4.6 Continuous improvement4.6.1 Kaizen/Continuous improvement process4.6.2 Retrospectives/Lessons Learned4.7 Further practices4.7.1 Voice of the Customer and User Story4.7.2 Expense calculation4.7.3 Defect avoidance4.7.4 Cause identification4.7.5 Facilitating work4.8 Agile or Classic? - the Agilometer4.9 The PM Value Stream Analysis4.9.1 The identification of value streams4.9.2 Lean Project Risk Management4.9.3 Lean Project Knowledge Management5 Use Cases of Lean Project Management5.1 Case study 1 - Personnel management system5.1.1 The project at a glance5.1.2 Personnel and organisation5.1.3 Procedures and project flow5.1.4 Scope and task management5.1.5 Other elements5.2 Case study 2 - ZLP (Central Police Control Centre)5.2.1 The project at a glance5.2.2 Scope Management5.2.3 Project organisation5.2.4 Project planning and control5.2.5 Order orientation5.2.6 Other selected PM disciplines6 Analysing the Conditions of a Project6.1 Classification of projects6.2 Project characterisation criteria6.2.1 General alignment of the PM system6.2.2 Case study: Creating an audio tour6.3 Overall view of the PM system adaptation7 Implementation of Lean Project Management7.1 Organisational classification7.1.1 Cultural framework7.1.2 Systemic view7.1.3 Employee-related leadership7.1.4 Project-related application of Lean PM7.2 Procedure for the introduction7.2.1 Introduction of Lean PM as a change project7.2.2 Technical procedure7.2.3 Practices in project implementation7.2.4 Success factors in the implementation of Lean PM8 Perspective of Lean Project Portfolio Management8.1 Background of project portfolio management8.2 Criticism of the classic PPM8.3 Success factors in Project Portfolio Management8.4 Approaches to increase the agility of Project Portfolio Management8.5 Application of the Lean core principles8.5.1 Basics8.5.2 Customer and value in PPM8.5.3 Value streams in PPM8.5.4 Waste in PPM8.5.5 Flow principle in PPM8.5.6 Pull principle in PPM8.5.7 Perfection in the PPM8.6 Preliminary concluding remarks on Lean-Agile PPM

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Book SynopsisUnderstanding how to build and manage a sustainability business plan has become a business imperative as investors demand, regulators require, and stakeholders increasingly expect companies to report their financial economic sustainability performance (ESP) and non-financial environmental, social, and governance (ESG) sustainability information. This book provides both the rationale for and key practical steps in how to approach business sustainability factors of planning, performance, risk, reporting, and assurance.This comprehensive book covers all the areas that a business would need to embed, articulate, and execute a strategy of profit-with-purpose in promoting shared value creation for all stakeholders. It addresses drivers, sources, and international guidelines (GRI, IIRC, SASB, FASB, PCAOB, IAASB, ISSB) for prioritising business sustainability factors, and establishing the link between ESG performance and financial performance. It presents key performance indicators (

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Book SynopsisThis book offers an insightful exploration into the cutting edge of technological progress, focusing on how virtual reality (VR) and artificial intelligence (AI) are reshaping the way we learn and coach. It navigates through the exciting domain of AI, Generative AI, Blockchain,and the Metaverse, highlighting the benefits of immersive learning environments while also tackling the challenges they pose.The core insights you''ll gain include a deep understanding of technological innovation''s importance, an exploration of the latest trends and applications, a thoughtful engagement with AI''s philosophical and critical discussions, and strategies for enhancing skills and productivity.It presents an overview of concepts such as Generative AI, the engaging world of Chat GPT, the visionary Metaverse as seen in Ready Player One, the newest VR technology from Oculus and Apple''s Vision Pro, the intriguing idea of metahumans, and the broad impacts of general AI.This bookse

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisSustainability Beyond 2030: Trajectories and Priorities for Our Sustainable Future is an indispensable guide to understanding our planet's sustainability past, present, and future. It is a tool for enlightenment, engagement, and empowerment towards shaping a sustainable world as we approach the milestone year of 2030.Written by renowned sustainability experts, Marco Tavanti and Alfredo Sfeir-Younis, who was a pioneer in the field and participated in the first 1972 United Nations Conference on the Human Environment, this book offers an in-depth analysis of critical environmental issues, human development challenges, and the economic complexities of fostering equitable and sustainable growth. In addition to evaluating various pivotal policies and events, by extracting patterns and trajectories that have shaped our present commitments to the 2030 SDGs and the 2050 climate goals, Sustainability Beyond 2030 boldly projects into the future, identifying core priori

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisIs nuclear power a thing of the past or a technology for the future? Has it become too expensive and dangerous, or is it still competitive and sufficiently safe? Should emerging countries invest in it? Can we trust calculations of the probability of a major nuclear accident? In the face of divergent claims and contradictory facts, this book provides an in-depth and balanced economic analysis of the main controversies surrounding nuclear power. Without taking sides, it helps readers gain a better understanding of the uncertainties surrounding the costs, hazards, regulation and politics of nuclear power. Written several years on from the Fukushima Daiichi nuclear disaster of 2011, this is an important resource for students, researchers, energy professionals and concerned citizens wanting to engage with the continuing debate on the future of nuclear power and its place in international energy policy.Trade Review'François Lévêque uses his vast academic experience to help us understand the risks, opportunities and uncertainties of nuclear power. Nuclear power is a gamble and that's why we have to think twice. We need books like this one that provide a balanced assessment of our options, which will allow people from any background to engage with the arguments and make up their own minds about this important issue.' Jean-Michel Glachant, Chief-editor of Economics of Energy and Environmental Policy (EEEP) and Director of the Florence School of Regulation'Francois Lévêque has written an extraordinary and comprehensive book about all aspects of the economics and uncertainties of nuclear power. It covers a wide range of topics including the complexities and uncertainties of capital cost estimation, the reasons for the historical rising costs of building nuclear power plants, the appropriate methods for calculating safety risks, public risk perceptions, the strengths and weaknesses of alternative safety regulatory frameworks, and the successes and failures of international governance arrangements focused on enhancing safety and controlling nuclear weapons proliferation. The book applies state of the art methods drawn from conventional economics, behavioral economics, psychology, political science and statistics. Even if you are not interested in nuclear power per se, the book provides a terrific education about the appropriate modern methods to apply to energy technology evaluation.' Paul L. Joskow, President, Alfred P. Sloan Foundation and Elizabeth and James Killian Professor of Economics, Emeritus, Massachusetts Institute of Technology'François Lévêque has provided us with exactly what is needed for a sober evidence-based assessment of the strengths and weaknesses of the role that nuclear power might play in climate change mitigation. Lévêque draws on recently released French data on costs as well as evidence from the rest of the world to look at the past and prospective future costs, potential and risks of nuclear power. His admirable aim is to clarify the uncertainties that all claims face to better inform and de-politicise the debate.' David Newbery, Emeritus Professor, University of Cambridge, and Director of the Energy Policy Research Group, University of Cambridge'Professor Lévêque's book is an excellent choice for inquiring minds looking for a fresh approach to the economics of nuclear power. Chapter 6 alone is worth the price of the book. In it, Professor Lévêque introduces the reader to Bayesian analysis and shows how to incorporate nuclear accidents during the last 35 years into the calculation of the probability of a future nuclear accident. The book fills an important niche in educating the public, university students, and decision makers about how to think about the costs, benefits and risks of nuclear power.' Geoffrey Rothwell, Principal Economist, Nuclear Development Division, OECD/Nuclear Energy Agency (NEA); formerly of Stanford University'… [an] excellent, accessible, and thorough primer on the policy issues surrounding nuclear power … a text highly recommended for courses in energy policy and safety regulation, and for readers interested in nuclear power as an alternative to fossil fuels.' T. Brennan, ChoiceTable of ContentsIntroduction; Part I. Estimating the Costs of Nuclear Power: Points of Reference, Sources of Uncertainty: 1. Adding up costs; 2. The curse of rising cost; 3. Nuclear power and its alternatives; Part II. The Risk of a Major Nuclear Accident: Calculation and Perception of Probabilities: 4. Calculating risk; 5. Perceived probabilities and aversion to disaster; 6. The magic of Bayesian analysis; Part III. Safety Regulation: An Analysis of the American, French and Japanese Cases: 7. Does nuclear safety need to be regulated?; 8. The basic rules of regulation; 9. What goal should be set for safety and how is it to be attained?; Part IV. National Policies and International Governance: 10. Adopting nuclear power; 11. Nuclear exit; 12. Supranational governance: learning from Europe; 13. International governance to combat proliferation; politics and trade; Conclusion; Index.

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Book SynopsisThis book examines the array of financial crises, slumps, depressions and recessions that happened around the globe during the twentieth and early twenty-first centuries. It covers events including World War I, hyperinflation and market crashes in the 1920s, the Great Depression of the 1930s, stagflation of the 1970s, the Latin American debt crises of the 1980s, the post-socialist transitions in Central Eastern Europe and Russia in the 1990s, and the great financial crisis of 20089. In addition to providing wide geographic and historical coverage of episodes of crisis in North America, Europe, Latin America and Asia, the book clarifies basic concepts in the area of recession economics, analysis of high inflation, debt crises, political cycles and international political economy. An understanding of these concepts is needed to comprehend big recessions and slumps that often lead to both political change and the reassessment of prevailing economic paradigms.Trade Review'The twentieth century saw plenty of booms and busts, and the early twenty-first century saw a financial crash - threatening a repeat of the 1930s depression. Andrés Solimano provides the reader with an authoritative guide to these busts, crashes and depressions. This book is not only a history of capitalism, but also a warning that the next calamity is just around the corner.' Tony Addison, United Nations University World Institute for Development Economics Research'Fully conversant with changing economic and monetary theories and associated policy interventions, Solimano deploys a wealth of macroeconomic financial data to drive home one enduring feature, namely, the instability of capitalism. His book is economic history at its best, something the economics curriculum of today could hugely benefit from.' Anthony D'Costa, University of Alabama, Huntsville'This masterful guided-tour of the economic downturns in recent history is both spectacularly rich and absolutely indispensable. Solimano begs the question: when shall we learn from our mistakes?' Dimitry Kochenov, University of Groningen'The statistics collected by Solimano in this book are a gold mine for economists. He goes beyond simple lack-of-demand analyses and points out limitations of Keynesian stabilization policy as important, and at times useful, could not be a miracle cure for recessions.' Vito Tanzi, author of Termites of the StateTable of Contents1. Introduction; 2. Recessions and depressions: an overview of theories and empirics; 3. World War I, hyperinflation in the 1920s and World War II; 4. The Great Depression of the 1930s; 5. Stagflation in the 1970s, globalization and the financial crisis of 2008–9; 6. Two depressions in the early twenty-first century: the cases of Latvia and Greece; 7. Soviet-type of socialism and the post-socialist transition; 8. Economic crises in Latin America and East Asia; 9. Synthesis and interpretation.

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Book SynopsisDiscover the trends shaping our world, and explore the data underlying them, in this fascinating, visual journey. In Signals, Visual Capitalist founder and editor-in-chief Jeff Desjardins and his team explore the 27 most important trends shaping the future of our global economy. This striking book draws on the oceans of data we're all surrounded by to extract insights about where we are and where we are headedfrom society and demographics to the environment, digital tech, the markets, and more. It also includes: Infographics, charts, and other data visualizations that identify signals hiding in the dataDiscussions about the impact trends are having on the world around usA full bibliography with references to the data sourced by the author Signals is a must-read for entrepreneurs, executives, policymakers, and regulatorsor simply, anyone seeking to navigate a complex world.Table of ContentsIntroduction xi What Is a Signal? xii 01 Society & Demographics 1 Aging World 3 Urban Evolution 11 Rising Middle Class 19 Decentralization of Media 27 Rising Wealth Inequality 35 02 Environment 43 Climate Pressures 45 Water Crisis 53 Electrification of Everything 61 03 Digital World 69 Information Overload 71 Data as a Moat 79 Cyber’s Wild West 87 04 Technological Innovation 95 Accelerating Technology 97 The 5G Revolution 105 The New Space Race 113 CRISPR: Gene Editing at Scale 121 05 Money & Markets 129 Indebted World 131 Falling Interest Rates 139 Central Bank Impotence 147 Stock Market Concentration 155 Dwindling Corporate Longevity 164 Sustainable Investing 171 06 Consumer Behavior 179 Frictionless Retail 181 The Rise of Meatless Meat 189 Connected Health 197 07 Geopolitical Landscape 205 Bipolar World 207 Peak Globalization 215 Splinternet 223 Bibliography 223

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Book SynopsisSince its first publication over forty years ago Marshall Sahlins''s Stone Age Economics has established itself as a classic of modern anthropology and arguably one of the founding works of anthropological economics. Ambitiously tackling the nature of economic life and how to study it comparatively, Sahlins radically revises traditional views of the hunter-gatherer and so-called primitive societies, revealing them to be the original affluent society. Sahlins examines notions of production, distribution and exchange in early communities and examines the link between economics and cultural and social factors. A radical study of tribal economies, domestic production for livelihood, and of the submission of domestic production to the material and political demands of society at large, Stone Age Economics regards the economy as a category of culture rather than behaviour, in a class with politics and religion rather than rationality or prudencTrade Review"Sahlins’ forays into economic anthropology are full of interest." Cyril S. Belshaw, American Anthropologist"Stone Age Economics, while not a survey of the economic anthropology, is as of now the most sophisticated, extensive presentation, and argument in and about, the field." Walter C. Neale, Science"This book is subversive to so many of the fundamental assumptions of Western technological society that it is a wonder it was permitted to be published. Calling on extensive research among the planet's remaining stone-age societies—in Africa, Australia and South-East Asia as well as anecdotal reports from early explorers, Professor Sahlins directly challenges the idea that Western civilization has provided greater 'leisure' or 'affluence,' or even greater reliability, than 'primitive' hunter-gatherers." Whole Earth Review"His book is rich in factual evidence and in ideas, so rich that a brief review cannot do it justice; only another book could do that." E. Evans-Pritchard, Times Literary SupplementTable of ContentsForeword to the Routledge Classics Edition (David Graeber) Introduction 1. The Original Affluent Society 2. The Domestic Mode of Production: The Structure of Underproduction 3. The Domestic Mode or Production: Intensification of Production 4. The Spirit of the Gift 5. On the Sociology of Primitive Exchange 6. Exchange Value and the Diplomacy of Primitive Trade

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Book SynopsisOne striking weaknesses of our financial architecture, which helped bring on and perhaps deepen the Panic of 2008, is an inadequate appreciation of the past. Information about how the system functioned and the reliability of organizations and institutional controls were drawn from a relatively narrow group of recent examples. History and Financial Crisis: Lessons from the 20th Century is an attempt to broaden the range of historical sources used by policy makers to understand and treat financial crises. Many recent discussions of the 2008 panic and the economic turmoil have found the situation to either be unprecedented or greatly similar to that of 1931. However, the book''s wide range of contributors suggest that the economic crisis of 2008 cannot be categorised in this way. This book was originally published as a special issue of Business History.Table of Contents1. The ‘2008 Crisis’ in an economic history perspective: Looking at the twentieth century Christopher Kobrak and Mira Wilkins 2. Financial crisis, contagion, and the British banking system between the world wars Mark Billings and Forrest Capie 3. New perspectives on the 1931 banking crisis in Germany and Central Europe Christopher Kopper 4. Banks and Swedish financial crises in the 1920s and 1930s Mikael Lönnborg, Anders Ögren and Michael Rafferty 5. Canada and the United States: Different roots, different routes to financial sector regulation Donald J.S. Brean, Lawrence Kryzanowski and Gordon S. Roberts 6. The effect of banking crises on deposit growth: State-level evidence from 1900 to 1930 Carlos D. Ramirez 7. Concluding Thoughts on the Use and Abuse of Financial History: Panics and Public Policy Christopher Kobrak

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Book SynopsisTable of Contents PART 1. MICROECONOMIC ANALYSIS 1. Managers and Economics 2. Demand, Supply, and Equilibrium Prices 3. Demand Elasticities 4. Techniques for Understanding Consumer Demand and Behavior 5. Production and Cost Analysis in the Short Run 6. Production and Cost Analysis in the Long Run 7. Market Structure: Perfect Competition 8. Market Structure: Monopoly and Monopolistic Competition 9. Market Structure: Oligopoly 10. Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS 11. Measuring Macroeconomic Activity 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy 14. The Aggregate Model of the Macro Economy 15. International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS 16. Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX

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Book SynopsisGlenn Hubbard, policymaker, professor, and researcher. Hubbard is Dean emeritus and Russell L. Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and professor of economics in Columbia's Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic Research and a director of Automatic Data Processing, Black Rock Fixed-Income Funds, and MetLife. He received a PhD in economics from Harvard University in 1983. From 2001 to 2003, he served as chair of the White House Council of Economic Advisers and chair of the OECD Economic Policy Committee, and from 1991 to 1993, he was deputy assistant secretary of the US Treasury Department. He currently serves as co-chair of the nonpartisan Committee on Capital Markets Regulation. Hubbard's fields of specialization are public economics, financial markets and institutions, corporate finance, macroeconomics, industrial organization, and public policyTable of ContentsPART 1: INTRODUCTION 1. Economics: Foundations and Models Appendix: Using Graphs and Formulas 2. Trade-offs, Comparative Advantage, and the Market System 3. Where Prices Come From: The Interaction of Demand and Supply 4. Economic Efficiency, Government Price Setting, and Taxes Appendix: Quantitative Demand and Supply Analysis PART 2: MARKETS IN ACTION: POLICY AND APPLICATIONS 5. Externalities, Environmental Policy, and Public Goods 6. Elasticity: The Responsiveness of Demand and Supply 7. The Economics of Health Care PART 3: FIRMS IN THE DOMESTIC AND INTERNATIONAL ECONOMIES 8. Firms, the Stock Market, and Corporate Governance Appendix: Present Value Online Appendix: Tools to Analyze Firms' Financial Information Comparative Advantage and the Gains from International Trade PART 4: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS 10. Consumer Choice and Behavioral Economics Appendix: Using Indifference Curves and Budget Lines to Understand Consumer Behavior 11. Technology, Production, and Costs Online Appendix: Using Isoquants and Isocost Lines to Understand Production and Cost PART 5: MARKET STRUCTURE AND FIRM STRATEGY 12. Firms in Perfectly Competitive Markets 13. Monopolistic Competition: The Competitive Model in a More Realistic Setting 14. Oligopoly: Firms in Less Competitive Markets 15. Monopoly and Antitrust Policy PART 6: LABOR MARKETS, PUBLIC CHOICE, AND THE DISTRIBUTION OF INCOME 16. The Markets for Labor and Other Factors of Production 17. Public Choice, Taxes, and the Distribution of Income PART 7: MACROECONOMIC FOUNDATIONS AND LONG-RUN GROWTH 18. GDP: Measuring Total Production and Income 19. Unemployment and Inflation 20. Economic Growth, the Financial System, and Business Cycles 21. Long-Run Economic Growth: Sources and Policies PART 8: SHORT-RUN FLUCTUATIONS 22. Aggregate Expenditure and Output in the Short Run Appendix: The Algebra of Macroeconomic Equilibrium 23. Aggregate Demand and Aggregate Supply Analysis Appendix: Macroeconomic Schools of Thought PART 9: MONETARY AND FISCAL POLICY 24. Money, Banks, and the Federal Reserve System 25. Monetary Policy 26. Fiscal Policy Appendix: A Closer Look at the Multiplier 27. Inflation, Unemployment, and Federal Reserve Policy PART 10: THE INTERNATIONAL ECONOMY 28. Macroeconomics in an Open Economy Online Appendix: The Gold Standard and the Bretton Woods System

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Book SynopsisA deeply researched and eye-opening history that shows how Monsanto came to have outsized influence over our food system.

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Book Synopsis

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Book SynopsisInvites all students to understand game theory

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Book SynopsisEndorsed by Cambridge International to support the full syllabus for examination from 2023.Build strong subject knowledge and skills and an international outlook with author guidance and in-depth coverage of the revised Cambridge International AS & A Level Economics syllabus (9708).- Understand how the key concepts relate to real-life contexts with numerous case studies and examples from economies around the world.- Build confidence with opportunities to check understanding and tackle exam-style questions.- Ensure a thorough understanding with synoptic links that encourage students to apply their knowledge across different elements of the course.- Master the vocabulary needed to critically assess with key terms and concepts defined throughout, especially helpful for those whose first language is not English.- Develop quantitative skills with opportunities to interpret data throughout.- Maximise potential with study tips

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Book SynopsisTable of ContentsPart I: Marketing defined and marketing in context 1. The marketing concept 2. Marketing strategy and understanding competitors 3. The marketing environment 4. Marketing in international markets and globalization Part II: Understanding and targeting customers 5. Consumer buying behaviour 6. Business markets and business buying behaviour 7. Segmenting markets 8. Targeting and positioning 9. Marketing research Part III: Marketing programmes ��� products and services, brands, place and channels, promotion and marketing communications, digital and pricing 10. Product decisions 11. Branding and packaging 12. Developing products and managing product portfolios 13. The marketing of services 14. Marketing channels 15. Channel players and physical distribution 16. An overview of marketing communications 17. Advertising, public relations and sponsorship 18. Sales management, sales promotion, direct mail, direct marketing and the web 19. Digital marketing 20. Pricing 21. Modifying the marketing mix for business markets, services and in international marketing Part IV: Marketing management 22. Marketing planning and forecasting sales potential 23. Implementing strategies, internal marketing relationships and measuring performance 24. Responsible marketing

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Book SynopsisContributions by Ted Atkinson, Gloria J. Burgess, David A. Davis, Sarah E. Gardner, Richard Godden, Ryan Heryford, Robert Jackson, Gavin Jones, Mary A. Knighton, Peter Lurie, John T. Matthews, Myka Tucker-Abramson, Michael Wainwright, Jay Watson, and Michael ZeitlinThe matter of money touches a writer's life at every point--in the need to make ends meet; in dealings with agents, editors, publishers, and bookstores; and in the choice of subject matter and the minutiae of imagined worlds. William Faulkner's Yoknapatawpha was no exception. The people and communities he wrote about stayed deeply entangled in personal, national, and even global networks of industry, commerce, and finance, as did the author himself. Faulkner's economic biography often followed, but occasionally bucked, the tumultuous economic trends of the twentieth century. The Faulkner met within these pages is among modern literature's most incisive and encyclopedic critics of what one contempora

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Book SynopsisThere were only a few women economists who made it to the surface and whose voices were heard in the history of economic thought of Adam Smith, David Ricardo, John Maynard Keynes, and Milton Friedman – right? Wrong! In this book, distinguished economist Edith Kuiper shows us that the history of economic thought is just that, a his-story, by telling the herstory of economic thought from the perspective of women economic writers and economists. Although some of these women were well known in their time, they were excluded from most of academic economics, and, over the past centuries, their work has been neglected, forgotten, and thus become invisible. Edith Kuiper introduces the reader to an amazing crowd of female pioneers and reveals how their insights are invaluable to understanding areas of economics ranging from production, work, and the economics of the household, to income and wealth distribution, consumption, public policy, and much more. This pathbreaking book presents a whole new perspective on the development of economic thought. It will be essential reading for all students and scholars of the history of economic thought and feminist economics.Trade Review“This excellent detective work solves a kind of murder mystery: it reveals the underappreciated heroines of a remarkably longstanding effort to improve the scope of economic theory.”Nancy Folbre, University of Massachusetts “History is written by the victors, and for too long economics has been dominated by old white men. This pioneering book denounces the male bias in economics and sets the record straight. Edith Kuiper shows that proper consideration for women’s many contributions to economic thinking opens up economics to badly needed new ideas and perspectives. We need less history and more herstory.”Carlo D’Ippoliti, Sapienza University of Rome“A most enlightening book.”The Society of Professional EconomistsTable of ContentsPreface and AcknowledgementsIntroduction Chapter 1. The emergence of Political EconomyChapter 2. Power, agency, and property rightsChapter 3. Education Chapter 4. Women’s relation to wealth: Capital, money, and financeChapter 5. ProductionChapter 6. DistributionChapter 7. Consumption Chapter 8. Government polices Chapter 9. Findings, Feminist Economics, and further explorationsReferences

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Book SynopsisThe role of slavery in driving Britain's economic development is often debated, but seldom given a central place. In their remarkable new book, Maxine Berg and Pat Hudson ‘follow the money’ to document in revealing detail the role of slavery in the making of Britain’s industrial revolution. Slavery was not just a source of wealth for a narrow circle of slave owners who built grand country houses and filled them with luxuries. The forces set in motion by the slave and plantation trades seeped into almost every aspect of the economy and society. In textile mills, iron and copper smelting, steam power, and financial institutions, slavery played a crucial part. Things we might think far removed from the taint of slavery, such as eighteenth-century fashions for indigo-patterned cloth, sweet tea, snuff boxes, mahogany furniture, ceramics and silverware, were intimately connected. Even London’s role as a centre for global finance was partly determined by the slave trade as insurance, financial trading and mortgage markets were developed in the City to promote distant and risky investments in enslaved people. The result is a bold and unflinching account of how Britain became a global superpower, and how the legacy of slavery persists. Acknowledging Britain’s role in slavery is not just about toppling statues and renaming streets. We urgently need to come to terms with slavery’s inextricable links with Western capitalism, and the ways in which many of us continue to benefit from slavery to this day.Trade Review‘In this impeccably wresearched piece of scholarship, Berg and Hudson provide a comprehensive account of how slavery shaped British industrialisation. Building on the pioneering insights of Eric Williams, the authors forensically demonstrate the dynamic role of the slave economy across a wide range of sectors of economic, social and cultural activity in Britain. Written in a lucid and accessible style, this landmark study makes a powerful contribution to our understanding of the global history of slavery, and lays an ideal foundation for developing a mature public conversation about slavery in contemporary Britain.’Sudhir Hazareesingh, University of Oxford, and author of Black Spartacus: the Epic Life of Toussaint Louverture‘Inspired by recent debates, Berg and Hudson--eminent historians of British industrialisation--address its ignominious connections to slavery. They bring to that crucial and challenging task a wealth of historical knowledge, an intellectual boldness and subtlety, as well as the humility to learn from other scholars. The book that results encourages us to reflect on the manifold and complex ways in which the enslavement and exploitation of millions of human beings shaped the historical trajectories and legacies of British capitalism.’Mary O’Sullivan, University of Geneva‘The past four decades have seen a revolution in our understanding of the take-off to economic growth. Modern scholarship increasingly rejects simplistic accounts based on the experiences of countries viewed in isolation; instead, it emphasises international linkages of many kinds, including slavery. In this volume, two of the leading historians of the Industrial Revolution provide an authoritative, accessible and indispensable account of the role played by slavery in that momentous transformation.’Kevin O’Rourke, New York University, Abu Dhabi'One of the most important political economy books published this century. Maxine Berg and Pat Hudson's wake-up call for greater awareness of slavery's role in Britain's economic pre-eminence is backed by their expert detective work uncovering the sheer size and reach of the tentacles of the slave trade in the British economy since the 17th century. Slavery, Capitalism and the Industrial Revolution should be essential reading in order to understand the real cost and legacy of slavery and empire.'Colin Thain, University of BirminghamTable of ContentsIntroductionChapter 1: Slavery and the British economy: how the slave and plantation trades worked and how they changedChapter 2: Slavery and the British industrial revolution: misleading measuresChapter 3: A revolution in consumption: sugar and other plantation productsChapter 4: Plantation innovation and Atlantic scienceChapter 5: British ‘slave ports’ and their hinterlands: structural and regional transformationChapter 6: Iron and copper revolutions: metals, hardware and miningChapter 7: Textile revolutionsChapter 8: Financial capitalismChapter 9: Slavery after slavery: legacies of race and inequalityChapter 10: Slavery, capitalism and the economic history of Britain

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Book SynopsisThe prices of some products fluctuate dramatically, while others remain more constant. What accounts for these extreme differences? Renowned economist Truman F. Bewley investigates and elucidates this puzzling problem. Its crux, he argues, is that differentiated product prices are usually stable, whereas the prices of undifferentiated products for which buyers can easily find comparable substitutes are often volatile. Although product differentiation gives producers market power, this power alone does not guarantee price stability. There are nearly undifferentiated products whose producers have market power yet for which prices are unstable. Weakness of product differentiation makes it so advantageous for producers to compete on price that they do so and forego the benefits and stability of price collusion. Producers of truly differentiated goods prefer to compete on product performance rather than price and find that reducing prices during recessions does little to increase demand. Based on hundreds of interviews with businesspeople responsible for setting prices, Bewley's book is an unusual and groundbreaking work, with findings vital for economists, students, and policymakers.

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Book SynopsisA compass for leaders lost in the paradoxical space between attention to people and attention to results?with Compassionate Accountability you don?t have to choose!Sadly, compassion and accountability are too often in tension?leaders feel they have to pick one or the other. But solely prioritizing accountability can create toxic work environments that drive away good talent. On the other end of the spectrum, being too nice can compromise performance and productivity.Finding harmony between compassion and accountability is the ultimate catalyst for improved results and a thriving workplace.The solution is recognizing that compassion and accountability are not opposites. In fact, accountability is an element of compassion. Compassionate Accountability is the process of building connection while getting results. This book shows how this foundational mindset, philosophy, and way of living can lead to a thriving organizational culture. It covers such topics as these: Why you can?t practice compassion without accountability How to turn on the three ?switches? of the compassion mindset?and the predictable damaging consequences when they?re turned off The key role Compassionate Accountability plays in a healthy leadership culture Six areas to focus on to start building your culture of Compassionate Accountability Five common barriers to compassion for leaders?and how to overcome them Plus, readers will find real case examples of how organizations have adopted Compassionate Accountability, along with quizzes and self-assessments to help them learn and apply the concepts.Leaders seeking a renewed sense of fulfillment in their roles and increased leadership impact will find inspiration, guidance, and a road map for cultural transformation.

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Book SynopsisPractical leadership for difficult times, from a crisis management expert who has led response teams through the 9/11 Pentagon attack, NFL on-field medical emergencies, and the war in Ukraine.Dr. Thom Mayer knows first-hand that true leadership stems from our actions, not our positions, especially in times of crisis.Drawing on his experiences heading the 9/11 Pentagon rescue efforts, dealing with on-field emergencies in the NFL (he was at Damar Hamlin’s bedside after his injury), training mobile response medical teams in Ukraine, and more, Mayer covers such topics as: Why trust is vital for innovation The critical role of failure in devising new ways of leading How questions fuel innovative action Why every leader should have the title Chief Story Teller The importance of distinguishing between data, knowledge, and wisdom Each chapter begins with a provocative and seemingly contradictory statement,

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