Description

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

Marketing Concepts and Strategies

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£62.37

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Paperback / softback by Ferrell , Ferrell

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The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with... Read more

    Publisher: Cengage Learning EMEA
    Publication Date: 20/01/2023
    ISBN13: 9781473778580, 978-1473778580
    ISBN10: 1473778581

    Number of Pages: 832

    Non Fiction , Business, Finance & Law

    Description

    The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.

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