Economics Books

Book SynopsisDrawing its origins from the Human Relations movement of the early 20th century and from public leadership orientations emphasising human aspects, human-centred public leadership approaches leadership from a system s perspective. It explores societal institutions, organisations, and phenomena as an emergent system structure that manifests its existence through the multilateral and reciprocal interaction of its parts. Systems thinking and the need for systemic change suggest that one can only understand and improve a system by looking at how all the parts interact with each other and how they are integrated. The systemic nature of public leadership refers to dynamic learning mechanisms as they relate to the contents of leadership development tools which are derived mainly from the changing mode of the operating environment, from the leadersâ own experience, from their own personalities, from a learning-by-doing approach to leadership development, and from the ways in which leaders le

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Book SynopsisThis book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. Table of ContentsIntroduction Chapter 1 Getting Started Chapter 2 Finding a Research Topic You Like Chapter 3 Determining Your Research Approach Chapter 4 Thinking Ethically Chapter 5 Writing a Literature Review Chapter 6 Writing a Research Question and Hypothesis Chapter 7 Choosing a Research Method Chapter 8 The Results Chapter 9 Writing the Discussion Section Chapter 10 Formatting the Paper Chapter 11 Presenting Your Research

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Book SynopsisThe revised and updated third edition of Simplified TRIZ: New Problem Solving Applications for Technical and Business Professionals, 3rd Edition continues to demystify TRIZ (systematic innovation), the internationally acclaimed problem solving technique. It demonstrates how TRIZ can be used as a stand alone methodology or used to enhance Lean, Six Sigma, and other systems of organizational improvement. Simplified TRIZ 3rd Edition once again strikes the perfect balance between overly complex and overly simplified, making the effective application of TRIZ accessible to a wide audience. In addition to numerous exercises, worksheets, and tables that further illustrate the concepts of this multinational method, this indispensible volume: Presents a new model for problem solving based on four TRIZ tenets â contradictions, resources, ideality, and patterns of evolution â elucidated for better understanding and application Trade Review"I was responsible for a 15+ year Six Sigma deployment with a global industrial manufacturer. During that time we saw projects completed on every aspect of company work. The tools and processes of "standard" Six Sigma were enough when, following the analyze phase of D-M-A-I-C, the improvement needed was self-evident from the data. However, when the solution was not so clear, Six Sigma was relatively silent on facilitating a team to an innovative solution. We had learned that one of the strengths of Six Sigma was the flexibility of the D-M-A-I-C framework to accept new tools in the pursuit of improvement. After reading "Simplified Triz", we called Ellen Domb to see if TRIZ might address our need. Over the course of several sessions and some experimentation, Ellen led us to the incorporation of several TRIZ tools into our Six Sigma training and toolkit. The combination of the structure and discipline of Six Sigma with the creativity and innovation of TRIZ give teams a powerful set of tools and processes to address most of the problems that they will face." -George K. Strodtbeck III, Author of Making Change in Complex Organizations, Vice President, SBTI. "One of the easiest books to read and comprehend, removing the misconception that TRIZ is complicated to understand … …. now you can really cruise in your car without becoming the mechanics." -Richard Ng, Quality System Manager, HP Inc. Singapore, Certified TRIZ Level 2 "The ability to move forward in the midst of chaos is the new competitive advantage. Simplified TRIZ: New Problem Solving Application for Technical and Business Professionals, 3rd Edition provides a structure for problem definition and description of the desired final result that cuts through the chaos. It has added a new dimension to our operational excellence program. Traditionally thought of as an engineering tool we have used it very successfully for bioprocess design and optimization. I will not start a technology development project without using this method." -Greg Crab, Process Automation Expert, Syngenta "The process of brainstorming has been used very effectively in the Air Force to address a broad range of problems. The main benefit of brainstorming is that the quality and diversity of ideas produced by a group is greater than the sum of what individuals can generate on their own. This happens because interactions with one another within a group spur ever greater insights and ideas from each other and produce a solution beyond what’s possible for individuals. As part of my involvement with the Innovative concepts Group (ICG) in the Air Force Research Laboratory (AFRL) Space Vehicles Directorate in the late 1990s and currently with the Center for Rapid Innovation (CRI) for all of AFRL, we have used brainstorming extensively. Teams of the best minds in the government and industry are regularly assembled to solve pressing and complicated problems for the Air Force across many disciplines to include unmanned aerial vehicles (UAVs), airborne global secure communications, nuclear command and control, and nuclear transport, among many others. This approach has been instrumental for achieving some of the most revolutionary and breakthrough capabilities for the Air Force, some of which have been subsequently pursued by the Office of Secretary of Defense (OSD). Mr. David Conley recently introduced TRIZ to AFRL. To compare the TRIZ approach to our standard brainstorming process, we gave Mr. Conley four specific problems, which we had previously evaluated and generated a set of potential solutions. In a week’s time, Mr. Conley leveraged the TRIZ analysis process to decompose each of the problems and generate a lengthy list of possible solutions. Mr. Conley was able to generate nearly identical solution sets to what we had done using four separate teams of a dozen people analyzing, brainstorming, and compiling over several weeks. Consequently, TRIZ produced an approximate twenty times reduction in manpower for problem decomposition, analysis, and solution generation. The only input Mr. Conley required was a clear problem statement, constraints on the solution space, and available resources. That a single person skilled in TRIZ could single-handedly generate such a diverse and insightful set of solutions in such limited time was amazing. A further benefit was that TRIZ provided a very structured decomposition and organization of both the problem and solution spaces to help fully capture all potential solutions versus a seemingly random list of potential solutions generated out of brainstorming sessions. We see tremendous value in leveraging TRIZ to perform problem analysis, decomposition, and solution generation and have since regularly leveraged Mr. Conley’s expertise. By performing TRIZ analysis up front, the technical team can then enhance the usual analysis output by focusing their time analyzing the most attractive solution concepts and devote their time to generating a more comprehensive analysis of the problem, a broader, richer solution space, and a more effective, economical final solution. A fellow AFRL colleague had Mr. Conley perform an analysis of specific elements of satellite design and expressed that TRIZ brings a disciplined analysis methodology that is very thorough and all encompassing. Despite Mr. Conley having no particular background in satellite structures, he was able to apply the TRIZ methodology to generate an impressive set of solution concepts. Further, he achieved this with very little technical input from AFRL and in an impressively few number of hours. The results made it clear the processes utilized are robust and capable of accurately focusing on issues that may be hidden within large and complex systems. The breadth of solutions provided ample flexibility in how the ultimate solution could be implemented with potential solutions ranging from simple to complex. Further, this systematic innovation process can be scaled at several hierarchy levels within a system for the purpose of refining and advancing the most attractive solution concepts. The Simplified TRIZ 3rd edition adds significant improvements to the earlier edition. Chapter 7 has been added to explain how to apply functional analysis to model problem situations and how to apply contradiction analysis (and thus solution generation) to these models. Also, Chapter 10 has been significantly expanded with the application of patterns (trends of system evolution) to developing innovations and includes several new detailed cases studies: 1) the future of washing machine, 2) the future of parcel delivery (3D printing), and 3) the future of smart phones (mobile computing). I highly recommend the TRIZ process and particularly, Mr. David Conley, as a skilled, insightful, and capable TRIZ operator, for analyzing complex problems and generating a diverse set of potential solutions. TRIZ is almost certain to generate a simpler, cheaper, and more effective solution than could be achieved otherwise." -Ret. Major Richard Martin, DR-IV, Air Force Research Laboratory "TRIZ has created such a fundamental shift in my natural way of thinking, I can barely imaging problem solving without it. TRIZ has allowed me to overcome many challenges, and more importantly, has helped me to guide and coach many other problem solvers to also overcome their challenges with innovation. When asked about TRIZ books, I always had to apologize that most books tend to over complicate TRIZ or over simplify TRIZ to the point of neutralizing its effectiveness. Simplified TRIZ 3rd edition effectively bridges this gap presenting an easy to understand, yet effective usage of the TRIZ methodology. I hope you also find it valuable. Just TRIZ it!" -Ido Lapidot, Former Intel Strategic Technologies Planner and Systematic Innovation Leader, Level 3 TRIZ Expert A major emphasis of the lab is to assess the applicability of fundamental research to the technology needs of the Air Force. Often this requires preliminary concept studies to identify requirements and performance metrics prior to launching in-depth assessments and evaluations. While methods for assessing technologies against system requirements exist within the lab, little is available in terms of formal methods for developing initial sets of requirements and performance metrics. In particular, for software related technologies; e.g., architecture, logic, information assurance, code robustness and V&V techniques, we were simply at a loss on how to approach the necessary software related technology assessments. TRIZ offered an industry proven formal method which allow us to move forward with a key software architecture concept study. David provided an excellent overview of the TRIZ methodology and example applications. After several meetings where we refined our inputs and added more detail, David was able to apply his expertise with the TRIZ formal method and provided us an excellent report detailing the results of his analysis. The report not only provided us an evaluation of our initial conceptual software architecture but led to several unexpected novel architectures for us to study in more detail. It was in identifying these unexpected concepts that the real power and value of TRIZ was realized. The TRIZ formal method and David’s expert application of TRIZ proved to be a crucial first step for initiating several in-depth studies for concepts we simply would not have arrived through our intuition and experience alone. If you are looking for a tool to help with identifying innovative and creative designs I highly recommend the TRIZ formal method for the job. -Dr. Frank R. Chavez, DR-III, Senior Research Aerospace Engineer, Air Force Research Laboratory, Space Vehicles Directorate Dave Conley and Ellen Domb brings their wealth of problem solving knowledge and experience into a user friendly style that is readable and engaging. They solve the contradiction many see with TRIZ: Too much depth and it can feel overwhelming. Lack of depth leaves the reader wanting for practical application. Dave and Ellen overcome this contradiction by engaging the reader in practical examples from the beginning gradually moving to the deeper tools that hold the power of TRIZ. They reveal the thinking behind TRIZ concepts which enables a deeper understanding of how to use TRIZ to become an expert problem solver. -Bryan Pollard, Risk Program Manager, Verizon, Level 3 TRIZ Expert "TRIZ has been employed within Syngenta as a method to unbridle creativity while directing structure to the innovation process. TRIZ helps break down domain-centric thinking and introduces us to a broader and more disruptive solution space. However, the process is also systematic and disciplined so invention is not at the mercy of happenstance. The significant benefits realized from the application of TRIZ methodology to Syngenta has been diverse, from optimized pipelines, application of new fields to old problems, and first mover advantage in dynamic markets. TRIZ has codified a large swath of past human invention and integrated it within a methodology that enables solving the task at hand. Simplified TRIZ makes the method accessible and approachable to a broad audience, and the new edition includes new tools and an expanded section on how to introduce TRIZ to your company." -Genichi Kakefuda, Crowdsourcing & Innovation Systems Lead, Syngenta Biotechnology Inc. "Co-authors Rantanen, Conley and Domb have done it again! Simplified TRIZ transforms what is, arguably, the most sophisticated framework for understanding and predicting technological, engineering and innovation change ever developed into a more accessible, actionable sequence of scientific and business methods many more readers will be able to understand and apply. As a consultant to industry and government for the past two-plus decades, I’ve never before seen an equally rigorous, universally relevant scientific method applied by our clients… and I doubt I ever will. Simplified TRIZ takes the techniques out of the realm of rocket science and puts it firmly into the hands of those of us, mere mortals, trying to cope with the seeming chaos of industry and technological change." -Arik R. Johnson, Founder & Chairman, Aurora WDC "I was responsible for a 15+ year Six Sigma deployment with a global industrial manufacturer. During that time we saw projects completed on every aspect of company work. The tools and processes of "standard" Six Sigma were enough when, following the analyze phase of D-M-A-I-C, the improvement needed was self-evident from the data. However, when the solution was not so clear, Six Sigma was relatively silent on facilitating a team to an innovative solution. We had learned that one of the strengths of Six Sigma was the flexibility of the D-M-A-I-C framework to accept new tools in the pursuit of improvement. After reading "Simplified Triz", we called Ellen Domb to see if TRIZ might address our need. Over the course of several sessions and some experimentation, Ellen led us to the incorporation of several TRIZ tools into our Six Sigma training and toolkit. The combination of the structure and discipline of Six Sigma with the creativity and innovation of TRIZ give teams a powerful set of tools and processes to address most of the problems that they will face." -George K. Strodtbeck III, Author of Making Change in Complex Organizations, Vice President, SBTI. "One of the easiest books to read and comprehend, removing the misconception that TRIZ is complicated to understand … …. now you can really cruise in your car without becoming the mechanics." -Richard Ng, Quality System Manager, HP Inc. Singapore, Certified TRIZ Level 2 "The ability to move forward in the midst of chaos is the new competitive advantage. Simplified TRIZ: New Problem Solving Application for Technical and Business Professionals, 3rd Edition provides a structure for problem definition and description of the desired final result that cuts through the chaos. It has added a new dimension to our operational excellence program. Traditionally thought of as an engineering tool we have used it very successfully for bioprocess design and optimization. I will not start a technology development project without using this method." -Greg Crab, Process Automation Expert, Syngenta "The process of brainstorming has been used very effectively in the Air Force to address a broad range of problems. The main benefit of brainstorming is that the quality and diversity of ideas produced by a group is greater than the sum of what individuals can generate on their own. This happens because interactions with one another within a group spur ever greater insights and ideas from each other and produce a solution beyond what’s possible for individuals. As part of my involvement with the Innovative concepts Group (ICG) in the Air Force Research Laboratory (AFRL) Space Vehicles Directorate in the late 1990s and currently with the Center for Rapid Innovation (CRI) for all of AFRL, we have used brainstorming extensively. Teams of the best minds in the government and industry are regularly assembled to solve pressing and complicated problems for the Air Force across many disciplines to include unmanned aerial vehicles (UAVs), airborne global secure communications, nuclear command and control, and nuclear transport, among many others. This approach has been instrumental for achieving some of the most revolutionary and breakthrough capabilities for the Air Force, some of which have been subsequently pursued by the Office of Secretary of Defense (OSD). Mr. David Conley recently introduced TRIZ to AFRL. To compare the TRIZ approach to our standard brainstorming process, we gave Mr. Conley four specific problems, which we had previously evaluated and generated a set of potential solutions. In a week’s time, Mr. Conley leveraged the TRIZ analysis process to decompose each of the problems and generate a lengthy list of possible solutions. Mr. Conley was able to generate nearly identical solution sets to what we had done using four separate teams of a dozen people analyzing, brainstorming, and compiling over several weeks. Consequently, TRIZ produced an approximate twenty times reduction in manpower for problem decomposition, analysis, and solution generation. The only input Mr. Conley required was a clear problem statement, constraints on the solution space, and available resources. That a single person skilled in TRIZ could single-handedly generate such a diverse and insightful set of solutions in such limited time was amazing. A further benefit was that TRIZ provided a very structured decomposition and organization of both the problem and solution spaces to help fully capture all potential solutions versus a seemingly random list of potential solutions generated out of brainstorming sessions. We see tremendous value in leveraging TRIZ to perform problem analysis, decomposition, and solution generation and have since regularly leveraged Mr. Conley’s expertise. By performing TRIZ analysis up front, the technical team can then enhance the usual analysis output by focusing their time analyzing the most attractive solution concepts and devote their time to generating a more comprehensive analysis of the problem, a broader, richer solution space, and a more effective, economical final solution. A fellow AFRL colleague had Mr. Conley perform an analysis of specific elements of satellite design and expressed that TRIZ brings a disciplined analysis methodology that is very thorough and all encompassing. Despite Mr. Conley having no particular background in satellite structures, he was able to apply the TRIZ methodology to generate an impressive set of solution concepts. Further, he achieved this with very little technical input from AFRL and in an impressively few number of hours. The results made it clear the processes utilized are robust and capable of accurately focusing on issues that may be hidden within large and complex systems. The breadth of solutions provided ample flexibility in how the ultimate solution could be implemented with potential solutions ranging from simple to complex. Further, this systematic innovation process can be scaled at several hierarchy levels within a system for the purpose of refining and advancing the most attractive solution concepts. The Simplified TRIZ 3rd edition adds significant improvements to the earlier edition. Chapter 7 has been added to explain how to apply functional analysis to model problem situations and how to apply contradiction analysis (and thus solution generation) to these models. Also, Chapter 10 has been significantly expanded with the application of patterns (trends of system evolution) to developing innovations and includes several new detailed cases studies: 1) the future of washing machine, 2) the future of parcel delivery (3D printing), and 3) the future of smart phones (mobile computing). I highly recommend the TRIZ process and particularly, Mr. David Conley, as a skilled, insightful, and capable TRIZ operator, for analyzing complex problems and generating a diverse set of potential solutions. TRIZ is almost certain to generate a simpler, cheaper, and more effective solution than could be achieved otherwise." -Ret. Major Richard Martin, DR-IV, Air Force Research Laboratory "TRIZ has created such a fundamental shift in my natural way of thinking, I can barely imaging problem solving without it. TRIZ has allowed me to overcome many challenges, and more importantly, has helped me to guide and coach many other problem solvers to also overcome their challenges with innovation. When asked about TRIZ books, I always had to apologize that most books tend to over complicate TRIZ or over simplify TRIZ to the point of neutralizing its effectiveness. Simplified TRIZ 3rd edition effectively bridges this gap presenting an easy to understand, yet effective usage of the TRIZ methodology. I hope you also find it valuable. Just TRIZ it!" -Ido Lapidot, Former Intel Strategic Technologies Planner and Systematic Innovation Leader, Level 3 TRIZ Expert A major emphasis of the lab is to assess the applicability of fundamental research to the technology needs of the Air Force. Often this requires preliminary concept studies to identify requirements and performance metrics prior to launching in-depth assessments and evaluations. While methods for assessing technologies against system requirements exist within the lab, little is available in terms of formal methods for developing initial sets of requirements and performance metrics. In particular, for software related technologies; e.g., architecture, logic, information assurance, code robustness and V&V techniques, we were simply at a loss on how to approach the necessary software related technology assessments. TRIZ offered an industry proven formal method which allow us to move forward with a key software architecture concept study. David provided an excellent overview of the TRIZ methodology and example applications. After several meetings where we refined our inputs and added more detail, David was able to apply his expertise with the TRIZ formal method and provided us an excellent report detailing the results of his analysis. The report not only provided us an evaluation of our initial conceptual software architecture but led to several unexpected novel architectures for us to study in more detail. It was in identifying these unexpected concepts that the real power and value of TRIZ was realized. The TRIZ formal method and David’s expert application of TRIZ proved to be a crucial first step for initiating several in-depth studies for concepts we simply would not have arrived through our intuition and experience alone. If you are looking for a tool to help with identifying innovative and creative designs I highly recommend the TRIZ formal method for the job. -Dr. Frank R. Chavez, DR-III, Senior Research Aerospace Engineer, Air Force Research Laboratory, Space Vehicles Directorate Dave Conley and Ellen Domb brings their wealth of problem solving knowledge and experience into a user friendly style that is readable and engaging. They solve the contradiction many see with TRIZ: Too much depth and it can feel overwhelming. Lack of depth leaves the reader wanting for practical application. Dave and Ellen overcome this contradiction by engaging the reader in practical examples from the beginning gradually moving to the deeper tools that hold the power of TRIZ. They reveal the thinking behind TRIZ concepts which enables a deeper understanding of how to use TRIZ to become an expert problem solver. -Bryan Pollard, Risk Program Manager, Verizon, Level 3 TRIZ Expert "TRIZ has been employed within Syngenta as a method to unbridle creativity while directing structure to the innovation process. TRIZ helps break down domain-centric thinking and introduces us to a broader and more disruptive solution space. However, the process is also systematic and disciplined so invention is not at the mercy of happenstance. The significant benefits realized from the application of TRIZ methodology to Syngenta has been diverse, from optimized pipelines, application of new fields to old problems, and first mover advantage in dynamic markets. TRIZ has codified a large swath of past human invention and integrated it within a methodology that enables solving the task at hand. Simplified TRIZ makes the method accessible and approachable to a broad audience, and the new edition includes new tools and an expanded section on how to introduce TRIZ to your company." -Genichi Kakefuda, Crowdsourcing & Innovation Systems Lead, Syngenta Biotechnology Inc. "Co-authors Rantanen, Conley and Domb have done it again! Simplified TRIZ transforms what is, arguably, the most sophisticated framework for understanding and predicting technological, engineering and innovation change ever developed into a more accessible, actionable sequence of scientific and business methods many more readers will be able to understand and apply. As a consultant to industry and government for the past two-plus decades, I’ve never before seen an equally rigorous, universally relevant scientific method applied by our clients… and I doubt I ever will. Simplified TRIZ takes the techniques out of the realm of rocket science and puts it firmly into the hands of those of us, mere mortals, trying to cope with the seeming chaos of industry and technological change." -Arik R. Johnson, Founder & Chairman, Aurora WDC Table of ContentsChapter 1 Why Do People Seek New Ways to Solve Problems?; Chapter 2 Constructing the New Model for Problem Solving: Moving from the Problem to the Ideal Final Result; Chapter 3 Clarify the Tradeoff behind a Problem; Chapter 4 Moving from Tradeoff to Inherent Contradiction; Chapter 5 Mapping Invisible Resources; Chapter 6 The Impossible Often Is Possible: How to Increase the Ideality of the System; Chapter 7 Understanding How Systems Work: Utilizing Functional Analysis to Expand Knowledge About Your Problem; Chapter 8 How to Separate the Best from the Rest: A Simple and Effective Tool for Evaluation of Solutions; Chapter 9 Enriching the Model for Problem Solving; Chapter 10 Patterns Are Powerful Tools for System Development; Chapter 11 Principles for Innovation: 40 Ways to Create Good Solutions; Chapter 12 Moving from Challenging Show Stoppers to Innovative Solutions; Chapter 13 TRIZ Knowledge Helps Drive Improvement; Chapter 14 Evaluation of the Model for Problem Solving; Chapter 15 How to Drive the Adoption of TRIZ in Your Organization; Chapter 16 Integrating TRIZ with Six Sigma and Other Quality Improvement Systems;Chapter 17 Book Summary: Creative Problem Solving and Innovative Thinking in a Nutshell; Chapter 18 Get Started; Glossary

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Book SynopsisHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theoryfocusing on industry-specific terminology and practiceswith practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular You Make the Call cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Trade Review“The book provides a great overview of marketing of sports, is easy to read, and has an excellent structure to the book that is easy to follow and understand. I would recommend this book to anyone involved in sports marketing!” Martin Hunter, Lecturer, Sports Marketing, Örebro University“The authors offer a unique perspective with their combination of industry and academic experience. They draw readers into the subject with lively writing and examples that are believable, rich, and convincing. They convey the passion of sports and why sports are so compelling to athletes, fans, and marketers alike. The authors deeply understand the subject matter and care about communicating sports marketing concepts in ways that will captivate students and help them develop their skills in this field.” Lexi Hutto, PhD, Associate Professor of Marketing, Millersville University of PennsylvaniaTable of Contents1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The Marketing Environment 4. Segmenting Audiences for Sports 5. Building a Relevant Brand 6. Embracing Social Responsibility 7. Product Strategy 8. Experiential Marketing 9. Brand Communications Strategy 10. Brand Communications Execution 11. Sponsorship-Linked Marketing 12. Measuring Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing Future Sports Marketers

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Book SynopsisBlockchain: A Hype or a Hoax? fills a gap in the book market to provide material that is not only technical but also caters to business readers. This book was written to keep in mind various stakeholders and the current gap in blockchain education as well as use case implementation.This book reviews blockchain technology, discusses why proof of concept fails, offers examples of use cases that have been successful and that have failed and articulates a framework that should be used before deciding whether blockchain is the right technology for transformation. It uses strategic models and frameworks to assist organisations to see a fit score for their specific use cases.This book provides guidance on how to create a blockchain strategy and a business case to pitch for the budget. It also includes a case study to apply the knowledge on practical use cases for blockchain and a technical overview of most of the blockchain use cases in the market including crypto, non-fungible tokens, decentralised finance, and decentralised autonomous organisations, as well as financial and non-financial industry use cases.This book also provides a detailed overview of most of the mainstream blockchain products currently available in the market. It also offers guidance on how readers can best educate themselves on blockchain technology that is available through commercial and free resources.It concludes with a clear direction on selecting blockchain to solve real-life use cases that are best fit. A financial and non-financial value-adding framework is discussed throughout this book to assist business leaders, programme managers, product managers and information technology leaders to make strategic choices, and business cases and develop strategies for digital transformation through the use of blockchain.The distinctive feature of this book is the critical analysis of blockchain from a technology and business perspective. This is the first book to focus on business, technology and blockchain selection framework. The most unique feature of this book would be to apply Michael Porterâs competitive advantage strategy theory on blockchain use cases and their impact on companies.This book is aimed at technology students, technology professionals, blockchain and fintech consultant and business leaders. It will also be useful for readers who are building a business case to adopt blockchain into an organisation or are seeking to grow their knowledge of blockchain and improve their fintech strategy.Table of Contents1 Blockchain: Is it a hype or a hoax?2 Blockchain products3 Blockchain: Is it hype?4 Blockchain: Is it a hoax?5 Blockchain framework: A model to assess the Blockchain for Business use case6 Blockchain strategies7 Blockchain business cases: A framework to produce a business case for blockchain8 Blockchain case study: Apply concepts on practical use case9 Conclusion

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Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results

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Book SynopsisThe secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth peopleâs time. This book contains what a CEO, CMO, manager, business owner, or client didnât learn about the creative side of advertising and design in business school.Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, manaTrade Review"Few mysteries confound business leaders more than how creative professionals work their magic. In Strategic Creativity, Robin Landa pulls back the veil to reveal the hidden logic of great marketing communications, from copywriting to graphic design to brand design. Armed with the insights in this book, business leaders will have a vastly easier time interfacing with creative professionals to produce game-changing marketing communications. Filled with compelling insights, checklists, and real-world business cases, Strategic Creativity drills into the details yet never loses sight of the big strategic picture: to build brands with purpose and humanity."—Neal Roese, Professor and Chair of the Marketing Department, Kellogg School of Management, Northwestern University"Robin Landa has written a fascinating new book on Strategic Creativity. The book hands executives the keys to harnessing the best out of creative professionals while also learning how to generate ideas and be more creative yourself. This guided tour of strategic creativity should be on the desk of anyone hoping to build a strong brand, fine tune your advertising, and avoid costly mistakes."Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth"Professor Landa has written a remarkable and valuable book, simultaneously enlightening and pragmatic. Business professionals are the customers of advertising, but rarely understand or contribute to what they are ‘buying’. This book enables a business professional to rise above their peers with superior creative outcomes as well as enhances their ability to communicate the ‘why’ throughout their organization. Landa provides a compelling rationale and checklists in a stepwise manner and illustrates them with clear examples. If only I had read this at the start of my career!" Donald Fishbein, Senior Biotech and Pharmaceutical Executive"Again and again, Robin Landa has brought forth her inexhaustible well of creativity to help us see and deal with the world in new and imaginative ways. Now with her latest work, Strategic Creativity, she shows us how to use our own imaginative understanding in a detailed way that guides us to achieving our overall aims and intentions in a variety of environments. This highly original volume provides a practical handbook to harnessing the creative potential within us all."Professor Craig P. Donovan, Kean University Senate Chair"Robin Landa has done it again! This is a must-read for anyone in the marketing or advertising industry who wants to be the one businessperson in the room who speaks knowledgeably about creative directions and solutions. This explains the importance of strategic creativity better than I ever could."Brooke Roderick, Senior Art Director, VCCP "Marketers, strategists, and business-owners alike will benefit from reading Robin Landa's book Strategic Creativity. This book is filled with important and easily-digestible advice that you won't find anywhere on 'Dr. Internet.' It's apparent that a significant amount of research has gone into this book, and as a marketing strategist and business owner myself, I plan to revisit Strategic Creativity again and again. Robin defines exactly what brands need to do to make consumers stop their scrolling and take notice. As Robin mentions, the riskiest idea is the one people will not notice. If you don't take notice of this book, you are missing out on an incredibly valuable read." Megan Lynn Levy, Entrepreneur and Marketer"Strategic Creativity is one of those books that no matter where you open it, you’ll find creative insights that you can use in your everyday. I found myself making notes throughout the entire read. Robin’s writing and way of storytelling are engaging and easy to follow. It all just makes sense and will have you asking yourself, as well as others, all the right questions. It’s an ace in your back pocket when dealing with creative teams. Strategic Creativity will have you zeroing in on the 'WHY' and should be in every execs toolbox."Mike Sickinger, Creative Marketing"Robin Landa’s new book distills the complexity out of modern marketing decision-making. You’ll be more strategic, more creative, and more effective after reading this great playbook." Drew Neisser, Founder, Renegade & CMO Huddles and Author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Strategic Creativity is essential for any brand, particularly creating a compelling story about a brand, product, or service that stands out from the noise and sticks with the intended audience. When done well, buyers feel a connection to the brand and the message resonates. This book provides a solid framework to help organizations think beyond the status quo, which is a trap many brands fall into today. Landa packs a lot of valuable information into every chapter."Lauri A. Harrison, Lecturer, Business Certificate Program, Columbia University, School of Professional Studies"Exceptionally well written, organized and presented…the ideal DIY 'hands on' combination of instructional guide and 'how to' manual that will have a very special appeal to anyone engaging in branding/logo design, advertising, graphic design, and general business marketing…a complete course on corporate creativity in advertising…especially and unreservedly recommended for community, corporate, college, and university library contemporary business management collections and supplemental curriculum MBA studies lists."Wisconsin Bookwatch"…the key to creating ad and design concepts and campaigns that work…Landa focuses on realizing, embracing, and cultivating the uniqueness of each business endeavor. Chapters in Strategic Creativity are steeped in marketing, design, and communication processes designed to promote and support not just the special selling points of a business operation, but how to creatively and compellingly represent them…The result synthesizes real-world experiences and examples with admonitions on how to integrate creative problem-solving with strategic positioning methods that embrace and represent a brand's uniqueness. Business managers, entrepreneurs in different professions, and anyone who would better understand the link between business success and creative strategic positioning must add Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design to their reading lists. Libraries will find it a key addition, but ideally Strategic Creativity's message will gain wider attention in classrooms and reading groups, where budding entrepreneurs and seasoned professionals alike can absorb the book's specific, important focus."D. Donovan, Senior Reviewer, Midwest Book Review"This book packs a fast-paced set of best practices, checklists, and examples of outstanding marketing and advertising campaigns into a convenient handbook…strong on fundamentals and adds an important chapter on infusing creative strategy with a regard for diversity, equity, inclusion, and purpose-led marketing…Landa’s expertise and comprehensive approach to creative strategy make her field guide an important addition to a marketer’s collection. Summing Up: Highly recommended. Undergraduates, two-year technical program students, practitioners, and general readers."CHOICE, January 2023Table of Contents1.Why Strategic Creativity, 2. Thinking Creatively, 3. Strategically Creative Ideas, 4. Strategically Creative Copywriting, 5. Strategically Creative Design, 6. Branding & Art Direction, 7. Diversity, Equity, Inclusion, & Purpose-led Marketing, 8. Building a Culture for Results

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Book SynopsisArtificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such as machine learning, big data, blockchain, or the Internet-of-Things, and how it has evolved and might evolve over time. Providing a clear and unbiased picture of artificial intelligence, the book provides critical analyses of the advantages and disadvantages, opportunities and threats of AI progress for business and civilisation. Solutions and possible directions of how humanity might deal with rapid development and evolutions will be given and discussed, and consider regulation, employment, ethics, education and international cooperation. Unlike existing literature, this book provides a comprehensive overview of AI based on detailed analysis and insight. Finally, several real-Table of Contents Commencements: AI, business, and civilization Clarifications: AI, big data, the internet-of-things, and robotics What is (and is not) artificial intelligence? Classifying, exemplifying, and envisioning AI’s past, present, and (future) perspective Concerns: AI’s double-edged sword in education, enterprises, and elections Did higher education dig its own grave by developing AI? Both blessing and curse? AI in the workplace Might AI become a threat to democracy…or is it already? Constructions: Preparing for the AI revolution Regulation and the role of the state AI literacy and ethical conduct International relations and cross-cultural cooperation Cases: From retailing to retelling to retaliation Walmart: The retAIl giant New York’s Metropolitan Museum of ARTificial intelligence China: The ultimate AI trAIning ground Conclusions: Our fate made in machines

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This book guides process-industry professionals from the implementation of the basic foundations of Continuous Improvement (CI) through to an organization where CI is a way of life and a defining feature of the culture of the organization. The readers of this book are seeking solutions to such pressing issues as: Eliminating accidents and near misses. Reducing customer complaints. Improving customer delivery performance. Elimination of accidents and near misses. Reducing customer complaints. Improving customer delivery performance. Introducing new products. Improving staff productivity. Removing costs to meet the budget. Dealing with absence and poor morale. Improving staff retention.This book provides them with guidance on how to address issues in these areas in a way that enables improvements to be realized quickly but not at the expense of a long-term goal of a sustainable Continuou

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Business Schools, Leadership and Sustainable Development Goals: The Future of Responsible Management Education is the sixth book in the series Citizenship and Sustainability in Organizations. It contains chapters from various scholars and practitioners in the field of responsible management education (RME). Through introspection, through celebrating successes and learning from failures (retrospection) and through looking forward (prospection), it aims to inspire a future of management education and leadership development that demonstrates its relevance to sustainable development. In doing so, it touches upon the grand societal challenges of our time, as illustrated by the United Nations Sustainable Development Goals, and discusses how business schools, and other providers of management education, could and should contribute to overcoming these challenges. It argues that management education needs to educate future leaders in a way that no longer hampers but truly accelerate

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Book SynopsisArtificial Intelligence (AI) has augmented human activities and unlocked opportunities for many sectors of the economy. It is used for data management and analysis, decision making, and many other aspects. As with most rapidly advancing technologies, law is often playing a catch up role so the study of how law interacts with AI is more critical now than ever before. This book provides a detailed qualitative exploration into regulatory aspects of AI in industry.Offering a unique focus on current practice and existing trends in a wide range of industries where AI plays an increasingly important role, the work contains legal and technical analysis performed by 15 researchers and practitioners from different institutions around the world to provide an overview of how AI is being used and regulated across a wide range of sectors, including aviation, energy, government, healthcare, legal, maritime, military, music, and others. It addresses the broad range of aspects, inTable of ContentsPART 1: Horizontal AI Applications 1) Artificial Intelligence and its Regulation in the European Union 2) The Impact of Facial Recognition Technology empowered by Artificial Intelligence on the Right to Privacy 3) The Malicious Use of Artificial Intelligence against Government and Political Institutions in the Psychological Area 4) Leveraging Artificial Intelligence in Citizenship by Investment Programmes 5) Artificial Intelligence Application in Advance Healthcare Decision-Making: Potentials, Challenges and Regulatory Safeguards 6) Artificial Intelligence in the Legal Profession PART 2: Vertical AI Applications 7) Artificial Intelligence: An Earthquake in Copyright Protection of the Digital Music 8) Artificial Intelligence and Risk Preparedness in the Aviation Industry 9) Autonomous AI, Smart Seaports and Supply Chain Management: Challenges and Risks 10) Artificial Intelligence and Climate-Energy Policies of the EU and Japan 11) The Regulation of Militarised Artificial Intelligence: Protecting Civilians through Legal Reviews of New Weapons and Precautions 12) The Use of Artificial Intelligence in armed conflicts – implications for state responsibility 13) The Problematisation of Human Control over Lethal Autonomous Weapons: A Case Study of the U.S. Department of State Summary

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Book SynopsisThe coronavirus pandemic forced work back into the home on a massive scale. The long-held belief that work and home are separate spheres of economic life was turned on its head overnight. Many employees were new to this way of working and many employers had to manage a disparate workforce for the first time. This book reviews what impact this shift had on the lives of millions of employees, the organisations which employ them and the societies in which they live. It also looks to a future in which more work is carried out remotely at home, in the local café, restaurant or bar, or while moving from place to place. The book syntheses the existing evidence in an accessible and easy-to-read way. It will appeal to all those who want a quick and concise introduction to the major themes associated with remote and hybrid working. This will include teachers, lecturers, students, academics and policy-makers as well as those who have experienced the challenges and benefits of hoTrade Review"Of all the changes that COVID-19 has demanded, the rise of remote working is among the most likely to stick long term. This excellent book gives an accessible yet thoroughly research-based account of the key issues – from the historical development of remote working, to the forms it takes (including hybrid working) and the implications for people management and quality of working life". Jonny Gifford, Senior Advisor for Organisational Behaviour, Chartered Institute of Personnel and Development"The author’s 25 years of seminal scholarship on homeworking gives credibility and authority to his reflections on the nature of remote working in the post-pandemic era. This is a concise and essential book for researchers, employers and remote-working employees". Brendan Burchell, Professor of Sociology, University of Cambridge, UK"This book offers an excellent resource for those researching or interested in learning more about remote and hybrid working. With relevance to academics, practitioners, policy-makers and students, this book provides important insights into historical and current trends, impacts for employees and employers, and the potential future of work. In the spirit of hybrid working don’t just buy one copy of this book, buy two, one for when you are working at the office and one for when you are working at home!" Dan Wheatley, Reader in Business and Labour Economics, University of Birmingham, UK"This is an excellent exposition of the history, present and future of remote working based on robust research evidence. A must read for anyone interested in how the changing location of work affects our lives". Ying Zhou, Professor of Human Resource Management, University of Surrey, UKTable of Contents1: Setting the Scene 2: Defining Remote 3: Trends in Remote 4: Remote Working and the Employer 5: Remote Working and the Employee 6: The Future of Remote Working

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Book SynopsisThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics ProvidingTrade Review"With its accessible format, real-world examples, and logical and thorough presentation, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign development. The expanded content on digital marketing and media technologies provides a full, up-to-date understanding of the process."Lisa C. Troy, Texas A&M UniversityTable of Contents Account Planning History and Practice The Role That Account Planning Plays in a Campaign Brand Destination Planning Situation Analysis: ‘Understanding the Landscape’ Benchmarking Consumer Perceptions Understanding the Consumer Mindset Developing Insights The Role of Strategic Communication Defining the Audience Brand Positioning Brand Personality Brand Essence What is a Big Idea? Briefing the Team to Get a Great Campaign Account Planning and Integration International Advertising Measuring the Success of a Campaign Future Thoughts on Account Planning

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Financialization has become the go-to term for scholars grappling with the growth of finance. This Handbook offers the first comprehensive survey of the scholarship on financialization, connecting finance with changes in politics, technology, culture, society and the economy.It takes stock of the diverse avenues of research that comprise financialization studies and the contributions they have made to understanding the changes in contemporary societies driven by the rise of finance. The chapters chart the field's evolution from research describing and critiquing the manifestations of financialization towards scholarship that pinpoints the driving forces, mechanisms and boundaries of financialization. Written for researchers and students not only in economics but from across the social sciences and the humanities, this book offers a decidedly global and pluri-disciplinary view on financialization for those who are looking to understand the ch

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Book SynopsisLarge public projects represent major complex investment and whilst there has been much written about how to develop, manage and deliver such projects, practice still does not match up with expectations. In this book, researchers from the Norwegian Concept Research Programme explore the paradoxes between theory and practice in collaboration with experts in the field of project governance. This book delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising the realities of their context. It offers a range of practical conclusions as to the paradoxes of the governance and management of public projects. The international spectrum of authors draw their examples from the UK, Norway, Canada, France, Australia and the Netherlands. Bridging the gap between research, theory and practice, this book will benefit academics and researchers in the field of project management and corporate governance as well as those inTable of Contents1. IntroductionGro Holst Volden and Knut Samset2. Project successTerry M. Williams3. The logic of the project front-endOfer Zwikael and Alicia Gilchrist 4. Undertaking the project front-endMonique Aubry and Serghei Floricel5. EstimationRichard J. Kirkham 6. Incentives and politics: The perverse incentives paradox: root cause of many other paradoxes; the case of the Dutch BetuwerouteBert van Wee 7. Closing the loop: Ex-ante and ex-post evaluation in order to learn from mistakes and successesKnut Samset and Gro Holst Volden 8. ConclusionsTerry M. WilliamsAppendix

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Book SynopsisCybersecurity Operations and Fusion Centers: A Comprehensive Guide to SOC and TIC Strategy by Dr. Kevin Lynn McLaughlin is a must-have resource for anyone involved in the establishment and operation of a Cybersecurity Operations and Fusion Center (SOFC). Think of a combination cybersecurity SOC and cybersecurity Threat Intelligence Center (TIC). In this book, Dr. McLaughlin, who is a well-respected cybersecurity expert, provides a comprehensive guide to the critical importance of having an SOFC and the various options available to organizations to either build one from scratch or purchase a ready-made solution. The author takes the reader through the crucial steps of designing an SOFC model, offering expert advice on selecting the right partner, allocating resources, and building a strong and effective team. The book also provides an in-depth exploration of the design and implementation of the SOFC infrastructure and toolset, including the use of virtual tools, the physicalTable of ContentsPart I. Building and Deployment, 1. What Is a Cybersecurity Operations and Fusion Center (SOFC) and Why Do You Need One?, 2. Designing the SOFC Model, 3. SOFC: Building the Core Team, Part II. Tools and Operations, 4. SOFC Infrastructure and Toolset, 5. Cybersecurity Operations and Fusion Center: Daily Operations, 6. Foundations of Security Operations or SecOps, 7. Detection, Response, and Remediation, Part III. Reporting and Metrics, 8. SOFC Reporting, 9. SOFC Metrics, Part IV. Leadership Alignment and Support, 10. SOFC Alignment and Support, 11. Key Components of a Turnkey SOFC, 12. Conclusion

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Book SynopsisIt has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to produce the desired results. The biggest wastes most medium- to large-size organizations face are the waste of money, time, reputation, opportunity, and income that these failures are costing them. Following this book's recommendations could reduce this failure cost by as much as 70%. The purpose of this book is to provide a step-by-step procedure on how to process a medium- or large-size project, program, or product using an already-established IMS that considers the guidance given in ISO 56002:2019 Innovation Management Systems Standard. Often the most complicated, complex, difficult, and challenging system used in an organization is the IMS. At the same time, it usually is the most important system because it is the one that generates most of the value-adding products for the organization, and it involves most Table of ContentsAcknowledgments. Preface. About the Authors. Chapter 1 Introduction to Project Innovation Cycle. Chapter 2 ISO 56002:2019. Chapter 3 Assessing the IMS: A Discussion of 56004:2019. Chapter 4 The PIC Cast Members. Chapter 5 The PIC Overview. Chapter 6 Phase I: Creation. Chapter 7 Phase II: Preparation and Producing. Chapter 8 Phase III: Delivery. Chapter 9 Special Mention Tools and Methodologies. Bibliography. Appendix A: The Enhance Solutions Platform™ for Innovation Management. Appendix B: Most Used Tools. Index.

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Book SynopsisThis book explores the swiftly emerging nexus between sustainability, finance, and technology.Leading practitioners and academic thought leaders reflect on the ways in which technology and digitalization shape how sustainable finance professionals address environmental, social, and governance (ESG) issues. Together, the contributors identify three spheres in which technology shapes how investors make sense of such issues: ESG and technology: finance professionals need to know about how technological innovations, such as chemical recycling for plastics, in the real economy shape firms' ESG performance; ESG through technology: technological developments, such as AI and blockchain, can enable finance professionals to offer more fine-grained ESG analyses; and ESG as technology: the ESG agenda itself is influenced by technological developments that are not well understood by practitioners (e.g., data mining for Bitcoin creating significant emissions). <Trade Review"Bril, Kell, and Rasche have edited a timely, insightful, and deeply thought-provoking volume on a topic that sits right at the frontier of our current knowledge: the interrelation of sustainable finance and technology. It fills an important void by focusing on the real-world implementation of urgently needed solutions to our most pressing sustainability challenges. This book, therefore, is an absolutely essential read for companies, executives, and investors who are genuinely interested in bringing about transformational ESG change in their organizations and indeed, within society at large." Ioannis Ioannou, London Business School "A great book and blueprint for our transition to a more sustainable future." Rose Marcario, former CEO Patagonia "As the founder Executive Director of the UN Global Compact, Georg Kell’s unique insights have shaped the discourse in responsible business since the inception of the Global Compact in 2000. In this publication, Georg Kell and colleagues aptly capture the opportunities in innovative financing, technologies and accountability frameworks that raise the ambition for the private sector." Sanda Ojiambo, CEO and Executive Director, UN Global Compact "The climate and sustainability challenge is the toughest, and most important, one modern society needs to address. But what made society modern is the force of technology. Reconciling the urgency of one with the potential (and peril) of the other is a critical imperative. This anthology draws together key voices to help bridge that gap." Azeem Azhar, author, Exponential "Have you been wondering about ESG and how technology might be part of the solution? Then this might be a worthwhile read for you. My colleagues across asset management and academia have written the book with complementing chapters about futuristic views on technology impact, paired with how asset managers might integrate technology and digitalisation in the still virgin ESG analytic work. The book also raises important questions about the ESG implications on reverse globalisation and the impact on geopolitics – relevance underlined by the recent events in Ukraine." Peter Branner, Chief Investment Officer APG Asset Management Table of Contents1. Sustainable Finance and Technology: Making the Connection; Part I: ESG and Technology 2. History of Technology and Its Future in the Context of Human Development; 3. ESG—A Transformational Journey for Asset Management, Industries, Technology, and Society; 4. How Can Corporate Leverage Tech and Sustainability through Collaboration? Digital with Purpose—Current Practices and Trends; 5. Decarbonization as a Chance; 6. Ocean Technology as a Growing Space in Which to Reimagine Business: The Role of Start-Ups; Part II: ESG as and through Technology 7. Mitigating the Risks and Nurturing the Opportunities: Data and Tech Vital in Tackling Companies' ESG Challenges; 8. Resilience as an Analytical Filter for ESG Data; 9. Technology-Supported Investment Management; 10. Finance, Sustainability, and Technology: Co-Evolution in Asset Owners’ Context; 11. A Digital Twin for Finance: Artificial Intelligence Supporting the Implementation of Environmental, Social, and Governance Targets; 12. Efficiently Allocating Capital to Transition to a Sustainable Economy; 13. Assessing ESG from a Position of Wealth; 14. The Rise of ESG Data: A Tectonic Transparency Shift; 15. ESGT—Exponential Technology Requires Exponential Responsibility; 16. Mastering Sustainability Requires Technology, Finance, and the Powers of Homo Deus

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Book SynopsisThe pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.Table of ContentsPart One Conceptual Discussions 1. Digital Innovation in Tourism Events: Theoretical Underpinnings and Conceptual Discussions Part Two Cases from Asia 2. Events at Nature-based Destinations of Bangladesh: Use of Information and Communication Technology in Marketing 3. Exploring the Light Show Landscaping at Traditional Festivals and Events in China 4. Goddess in Digital Space: A Study on Dynamics of Digitalization in Autumn Festival of India 5. Kaamatan Goes Virtual: Utilizing Social Media in Promoting Tourism Event 6. Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super League 7. Technology Application in Tourism Events: Reflections on a Case Study of a Local Food Festival in Thailand 8. An Assessment on Strengthening the Attractiveness of Turkey’s Event and Festival Tourism with Innovative Technology Efforts 9. Technology Application in Tourism Events: Case of Africa Part Three Technology Application in Tourism Events: Case of Australia 10. The Ubiquitous Role of Mobile Technology Application in the Australian Open Part Four Cases from Europe 11. Technological Innovations in Event Sport Tourism: Case Study of the 2021 Sabre World Cup in Budapest in Hungary 12. Technology and Events: The Case of Note di Fuoco Festival in Calabria in South Italy 13. The Event ‘‘7 Wonders of Gastronomy’’ and the Digitalization of Communication in the Portuguese Context 14. Reimagining Tourism Events: Spain’s Preparation for the Return of a Healthier Breed of Tourists Part Five Cases from North America 15. Surviving the COVID-19 Pandemic: How Technology is Getting the Tourism Industry Back on its Feet in the USA Part Six Cases from South America 16. Technology in Tourist Events: A Study of Rock in Rio Brazil from the Perspective of its Stakeholders 17. The Sacred in Cyberspace: The Taper of Our Lady of Nazareth Religious Event and Technology Application in the (Re) Construction of Territorial and Touristic Identities in Belém do Pará, Brazil Part Seven Future Research Directions 18. COVID-19 Effects on Tourism Events, Technology Acceleration and Future Research Directions

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Book SynopsisFilled with stories of successful social change leadership in diverse contexts, this book demonstrates that the best change agents love the people involved most of all.Many people have experienced change trauma under leaders whose agenda was more important than anythingor anyoneelse, so it is no wonder that change failure rates are often reported as 40% to 70%. There is another way: change leaders who work to solve some of the world's toughest problems realize that working with others is necessary to accomplishing a social change mission. This book shares the insights of those who lead social change in the non-profit sector, and shows how they catalyze the urgency for, connect people toward, and continue momentum for a desired change. Their stories reveal three interconnected dimensions of leading change: people (relationships for change), process (communicating for change), and purpose (the change mission). Ultimately, readers will learn that strengthening social capiTable of ContentsIntroduction: Change the Way We Lead Change 1. Context: The Who, Why, and Where of Change Leaders 2. Setting the Table: A Conversation with Change Scholars 3. Discernment: A Change Leader’s Superpower 4. A People-Centric Approach to Catalyzing Urgency for Change 5. A People-Centric Approach to Connecting Others to Change 6. A People-Centric Approach to Continuing Momentum for Change 7. The People, Process, and Purpose of Change 8. Co-Construct Relational Bridges 8. Practical Suggestions to Change the Way You Lead Change 9. Advice to Emerging Nonprofit Change Agent Leaders

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Book SynopsisFamily Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective.Structured in four parts, the book covers key topics such as family firm goals, conflict management, human resources, strategy, financial management, family and business governance, and succession planning. A wide variety of cases and examples are used throughout the book to highlight cultural and institutional differences between family businesses in contrasting contexts. Each chapter offers a detailed case study and boxed examples, illustrating real-life family business situations and stimulating students' critical thinking and decision-making. Readers are further supported by learning objectives, discussion questions, and further reading suggestions. Digital supplements for instructors include lecture slides, a test bank, and additional case studies.This textbook is an ideal companion for family business courseTrade Review"This is a relevant and timely book that deals with the complex dynamics of family businesses. It showcases an in-depth intellectual analysis of family business insights alongside a comprehensive collection of cases, examples and questions that stimulate discussion and debate. It is a must read for anyone interested to understand more about how family firms function, why they matter and what makes them unique worldwide." Dr. Allan Discua Cruz, Director, Centre for Family Business, Lancaster University, UK"Family Business Management is an essential book that provides a rare insight into the dynamics of family businesses in the Arab Gulf region and beyond. A significant part of the material is dedicated to fundamental matters, such as succession planning, that are often overlooked in the Arab Gulf region. As family businesses continue to gain prominence in local and regional economies, this book offers business family members, economists, and academics a clearer guide to understand these important institutions."Sultan Sooud Al Qassemi, Lecturer, Bard College Berlin and Fellow at Wissenschaftskolleg zu Berlin – Institute for Advanced Study"Being a third-generation family business executive, I have benefited from Prof. Dr. Rodrigo Basco’s advice on numerous occasions regarding succession, governance, and conflict management. I believe this book will help different generations of family members navigate their unique journeys and reflect on the most important issues, such as governance, succession planning, and family transparency, among others."Saud Majid AlQasimi, CEO, Al Saud Co."A world-renowned scholar coming from a family business background, Rodrigo Basco curates a thoughtful journey to greatly inspire family business leaders, practitioners, and all other learners. Gradually moving from managing family dynamics to governance and succession, the text demystifies complexities of family businesses and offers critical and actionable insights into planning and strategizing for families in transition. The global selection of real cases, coupled with carefully themed discussions and learning activities, is of enormous benefit to the family business community. This text has my highest recommendation."Jeremy Cheng, Researcher, The Chinese University of Hong Kong; Founder, GEN + Family Business Advisory & Research, Hong Kong SARTable of ContentsContentsPrefacePart I _ Introduction to family business Chapter 1 _ Approaching the concept of family business Introduction Family business definition Type of family businesses Family-first family firms Business-first firms Family business–first family firms Immature family firms The importance of studying family business governance and management Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: Birla—An entrepreneurial family Case for analysis II: Chick-fil-A—A family serving quality and tradition Case study: Wal-Mart Chapter 2 _ Family business dynamics: Individual needs, goals, expectations, and emotions Introduction The three-circle model Roles Goals Psychological needs Expectations The evolutionary perspective of the three-circle model Emotions in the family business Emotions in family business across contexts Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: Pritzker family across generations Case for analysis II: The Henriquez Group Case Study: Estee Lauder Companies Chapter 3 _ Interpersonal relationships and communication in family businesses Introduction Interpersonal relationships in the family entity Couple relationships and family business Sibling relationships and family business Parent–child relationships and family business In-law relationships and family business Family communication Family genogram Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: Case for analysis I: Dassler brothers Case for analysis II: The co-preneurs Mr. & Mrs. Hartz Case Study: British royal family Part II _ Management in family business Chapter 4 _ Conflict, conflict management, and communication Introduction Definition of conflicts in family businesses The conflict process in family businesses Sources of conflicts in family business Conflict and context Types of family business conflicts Conflict management Conflict-resolution techniques Conflict-stimulation techniques Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: The team is broken! Case for analysis II: Steinberg family business Case Study: The fate of Gucci Chapter 5 _ Human resource management in family businesses Introduction Nepotism Human resource approach Origins of asymmetric treatment Justice/fairness Levels of justice Dysfunctional behavior Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: What a mistake! Case for analysis II: Embracing nepotism Case Study: It is just a scandal or the scandal Chapter 6_Strategic and financial management in family businesses Introduction Family business goals Family business goals as reference points Socioemotional wealth as an endowment effect Strategic and financial behavior Strategic management in family business Market domain Internal competitive advantages External competitive advantages Nonmarket domain Combination of market and nonmarket domains as a determinant of performance and survival Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: ALDI and the power of family ties Case for analysis II: Feetures case study Case study: An upside down strategy for LEGO Part III _ Governance in family business Chapter 7 _ Ownership governance in family business Introduction Corporate governance in family businesses Ownership structure and governance Type of owners Ownership assembly or shareholder meeting Shareholder agreement Benefits of shareholder agreements Evolutionary approach to ownership governance Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: The united family behind LEGO Case for analysis II: H51—The mission to preserve the Hermès family identity Case Study: "The Factory" of the human misery Chapter 8 _ Business governance in family business Introduction Board of directors Board of directors’ tasks Types of boards of directors Board of directors composition The evolution of the board across the lifecycle of the family business Board of director practicalities Number of board members Recruiting board members Regulation of the board of directors Additional activities and reading material Classroom discussion Additional readings Classroom activity Case for analysis I: Al-Wadi Group—Corporate governance Case for analysis II: Volkswagen scandal and boardroom politics Case study: In between the board of directors and family shareholders Chapter 9 _ Family governance in family business Introduction Types of family cohesion Family leader—Chief family officer Family governance viewed across an evolutionary perspective Family meetings Family assembly Family council Family policies Family wealth governance Family chapter or constitution Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: The family organization behind Al Handal International Group (HIG) Case for analysis II: Merck—A family transcending generations Case study: Al Saud Company and the first serious crisis Part IV _ Succession in family business Chapter 10 _ Ownership, governance, and management succession Introduction Succession of what? Types of succession in family business Exit strategy (from a family business to a nonfamily business) Complexity in family business succession Barriers to intra-family management succession Succession process perspective Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: The global pasta—Barilla Case for analysis II: Succession to succeed in the Middle East Case study: How far can U-Haul go from here? Chapter 11 _ The incumbent generation in family business succession Introduction Senior generations across time Founder generation Second generation Third and further generations Succession strategies Keep relying on informal mechanisms to address succession Formalize corporate governance to address succession Pruning the family ownership tree Plan the succession process Type of incumbent based on their retirement styles Passive family members Transgenerational value creation Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: Holly in her father’s shoes Case for analysis II: What’s next? Retirement Case study: Can I stay a bit more with all of you? Group Olive Mendoza Chapter 12 _ The next generation in family business succession Introduction The Disney effect in family business succession Managerial succession Successor intentions Parent–child relationships Successor career-path intentions Successor commitment Successor entry and career paths Model of change in family business succession Next-generation ownership succession Next-generation governance succession Additional activities and reading material Classroom discussion questions Additional readings Classroom activity Case for analysis I: Succession in the luxury house of Zegna Case for analysis II: The succession race at LVMH Case study: Al Saud Company managing changes from the second generation to the third

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Book SynopsisThis fully updated and comprehensive 3rd edition of The Law of Ship Mortgages provides readers with a practical, commercially based and definitive guide to the English law of ship mortgages. The authors, being seasoned practitioners, bring their extensive experience to bear on a number of difficult and developing areas of the law, such as: mortgagees' duties, liability to charterers, the conflict of laws, work-outs, restructurings and cross-border insolvency.The 3rd edition includes new chapters on pre-delivery security, security over shares and on the increasingly important topic of ship leasing as a method of finance. It is written against the background of, and has regard to, ever-increasing sanctions affecting shipping and ship finance as well as the continued regulatory and industry-driven push towards reduction of emissions (IMO 2020 and IMO 2050).Written primarily with practitioners in mind, The Law of Ship Mortgages will continue to be extremely u

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Book SynopsisMost people can name dozens of knowledgeable people in their private and business lives, but highly value the very limited number deemed as wise. The fields of gerontology, psychology, and social science have attempted to study the phenomena of wisdom with little significant clarity or understanding of the construct within the expansive workforce development field. Wisdom, as an important aspect of a growing global knowledge economy, lacks the frameworks and theories needed for fostering workplace wisdom.This book brings a scholarly scrutiny to the study of wisdom, propelling the attribute to prominence within the broad field of workforce development and particularly within the growing context of a global knowledge economy. It investigates the characteristics of wisdom and offers theories, frameworks, techniques to foster wisdom in the workplace, recognizing it as a vital key to success for individuals and society.The ideal audience of this book includes senior learninTable of ContentsPART ONE: PERSONAL WISDOM CHAPTER ONE: Our personal journeyChapter Two: Knowledge, Experience, and AgeChapter Three: Learning and UnlearningChapter Four: Pathways of WisdomPART TWO: COLLECTIVE WISDOMChapter Five: A Mentoring RelationshipChapter Six: Workplace Resilience, Adaptability, and ConnectionChapter Seven: Moving to a Wise Workplace

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Book SynopsisArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.This book will provide practical insights into the role of AI in marketing managementTable of ContentsPART I Overview of AI 1. Introduction to artificial intelligence (AI): Definition and scope of AI 2. The growth of marketing research in artificial intelligence (AI): Topic popularity 3. Types of artificial intelligence (AI) in marketing management 4. A framework of artificial intelligence (AI) applications in marketing PART II AI and its implications in the new age of marketing management 5. New developments in artificial intelligence (AI)-powered products in marketing 6. Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management 8. Artificial intelligence (AI)-based market intelligence and customer insights 9. Artificial intelligence (AI)-empowered customer relationship management PART III Challenges and opportunities of AI 10. Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 11. Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues

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Book SynopsisThis book investigates the political, social, and economic dynamics and structures that influence the leadership of Civil Society Organisations at the local, national, and global levels.Civil Society Organisations (CSOs) play an increasingly important role in the political, economic, and social dynamics that shape daily lives across the world. Encompassing a diverse range of organisations, objectives, and activities, the CSO sector is an expansive terrain characterised by dynamic relationships between leaders, agents of action, the communities, and the global challenges that drive their agenda, which span from poverty to climate emergency to injustice to inequalities. Drawing on case studies from Brazil, India, Yemen, Syria, Iran, and Turkey, this book explores the distinct challenges faced by CSO leaders, their current operational practices, and their strategies for future development. The book highlights the roles, contributions, and challenges of young CSO leaders in parti

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Book SynopsisThis new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management and professional courses preferring a practice-focused, and colloquial approach that combines accessibility with key theory. Table of ContentsTable of ContentsPart 1: How do we understand and analyse the ways we Communicate in OrganisationsChapter 1: Developing your Communication: Deciding where to startChapter 2: How should we analyse communication?Chapter 3: What does communication mean?Chapter 4: Communication Context 1: Culture and StructureChapter 5: Communication Context 2: The New Technology LandscapePart 2: Presenting Information: Effective Methods and MediaChapter 6: Planning and Organising Professional Written CommunicationChapter 7: Effective Writing StyleChapter 8: Effective Design and Visual AidsChapter 9: Effective Documents for the FuturePart 3: Effective Interpersonal and Group CommunicationChapter 10: Effective Interpersonal CommunicationChapter 11: Interpersonal Skills in PracticeChapter 12: Effective MeetingsChapter 13: Effective PresentationsChapter 14: Effective TeamsPart 4: Future-GazingChapter 15: Change and Future-GazingChapter 16: Planning your Future

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Book SynopsisThis book provides an overview of crude oil refining processes and presents a deep analysis of the current context and challenges imposed on players in the downstream industry. Crude Oil Refining: A Simplified Approach covers traditional processes of the refining industry, the impact of current trends, and technological routes available to help these players survive in a highly competitive environment.FEATURES Offers a simplified approach to crude oil refining processes Discusses economic information related to the downstream business, including refining margins and profitability Introduces newer trends in the industry, such as petrochemical integration, crude-to-chemicals refineries, and renewables coprocessing in crude oil refineries Presents the challenges related to these new trends and offers technological solutions to overcome them for profitable and sustainable operationsTable of Contents1. Crude Oil 2. Crude Oil Distillation 3. Thermal Conversion Processes 4. Catalytic Conversion Processes 5. Hydroprocessing Technologies 6. Lubricating Production Refineries 7. Refining Configurations 8. Hydrogen Production 9. Caustic Treating Processes 10. Environmental Processes 11. A New Downstream Industry 12. The Propylene Production Gap 13. Gas-to-Liquid Processing Routes 14. Business Strategy Models Applied to the Downstream Industry 15. Corrosion Management in Refining Assets 16. Energy Management and the Sustainability of the Downstream Industry

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Book SynopsisPulling aside the curtain of Big Data' buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes. Bad data begets bad decisions, and an understanding of data fundamentals how data is generated, organized, stored, evaluated, and maintained has never been more important when solving problems such as the pandemic-related supply chain crisis. This book addresses the data-related challenges that businesses face, answering questions such as: What are the characteristics of high-quality data? How do you get from bad data to good data? What procedures and practices ensure high-quality data? How do you know whether your data supports the decisions you need to make? This clear and valuable resource will appeal to C-suite executives and top-line managers across industries, as wTable of Contents1 Preface. 2 Data – Introduction. 3 The Many Facets of Data. 3.1 Basic Concepts. 3.2 Basic Terms and Terminology. 4 Domain Specific Topics. 4.1 Data Governance. 4.2 Data Architecture. 4.3 Databases. 4.4 Master Data and Master Data Management. 4.5 Metadata and Metadata Management. 4.6 Data Quality. 4.7 Null Values. 4.8 Data Modeling and Design. 4.9 Data Integration and Interoperability. 4.10 Data Security. 4.11 Data at Rest and Data in Motion. 4.12 Data Wrangling and Data Storage. 5 Data: Past, Present and Future. 5.1 Data – The Past. 5.2 Data – The Present. 5.3 Data – The Future. 6 The New Reality. 7 Data – Use Cases.8 To Sum Up. 9 Data – Optimization. 10 Epilog

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Book SynopsisA must-read in the wake of COVID-19, this book unpacks the nature of resilient organizations and how they prepare for unpredictable, complex, and profound change.Organizations that do not adapt and evolve die. To date, however, it has not been at all clear how to build a resilient organization. That puts us all in the unenviable position of trying to ready our organizations for an increasingly uncertain future without the proper guidance to do it. This book introduces 14 elements of resilience that consistently emerge in organizations that have thrived amid adversity and volatility. Resilience is not about determination, grit, cybersecurity, or teams of resilient individuals; resilience, it turns out, is often confused with robustness. Readers will discover how resilient organizations build and employ a distinctive combination of crews, capital, culture, and leadershipand, cruciallyhow to adapt these combinations for their own organization.Senior business leaders, consTable of ContentsIntroduction: Fumbling for Resilience 1. An Introduction to Crews 2. The Nature of Crews 3. Entrepreneurs and Intrapreneurs 4. Contrarians and Red Teams 5. The Recurrence of Crews 6. An Introduction to Capital 7. Resource Capital 8. Relationship Capital 9. Information Capital 10. Capital Combined 11. Transition to an Interlude 12. The Cynefin® Sense-Making Framework 13. Antifragile 14. An Introduction to a Culture of Experimentation 15. A Reality-Seeking Culture 16. A Safe-to-Fail Culture of Experimentation 17. A Culture of Dissimilar Individuals 18. An Introduction to Exponential Leadership 19. Situational Leaders 20. Purposeful Leaders 21. Loss-Aware Leaders 22. Empowering Leaders 23. Caring Leaders 24. Conclusion: The Resilient Organization and the Chief Resilience Officer 25. Epilogue: What Is Organizational Resilience?

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Book SynopsisConfusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI. This book shows how to identify and eliminate the Cost of Confusion in workplaces, marketplaces, and communities.Cutting that cost demands the ability to distill, integrate, and synthesize ever more complex information from a broad range of perspectives and disciplines. Any gaps in understanding can and do negatively impact performance. Based on Richard Layton's 20 years of experience helping organizations to be heard and understood, this book offers a powerful universal lens to view the costly impacts of confusion, and provides a framework to identify and manage the risk of failure to communicate with a range of stakeholders and audiences and save millions of dollars in the process. Decision-makers, practitioners, and students in marketing and advertising, organizational development, knowledge management, information tecTable of Contents1. Introduction. 2. The Cost of Confusing Customers. 3. The Cost of Confusing Employees. 4. The Cost of Confusing Citizens. 5. Confusion As Strategy. 6. Deadly Confusion. 7. Cutting the Cost: A Methodology. 8. Application and Case Studies. 9. Conversation with a Change Agent. 10. Resources. 11. About the Author. 12. Index

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Book SynopsisOrganisations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex, and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organisations themselves but also on industries and societies. In recent decades a field has emerged to support organisations in addressing these challenges: strategic foresight.This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organisations can apply strategic foresight and explains how it relates to other fields such as strategy, innovation, and leadership, highlighting the relevance of strategic foresight not only for organisations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight,Table of ContentsPart I: Background to strategic foresight 1. Historical development of strategic foresight (by Theresa Schropp) 2. Thinking about the future Part II: Applications of strategic foresight 3. Conceptualising strategic foresight 4. Weak signals and trends 5. Trend Receiver (by Rupert Hofmann) 6. The Delphi method: How experts see the future (by Heiko von der Gracht) 7. Scenario planning 8. Futures literacy laboratories (by Stefan Bergheim) 9. Business wargaming 10. Design thinking 11. Transformation and open strategy 12. Strategic foresight and its antecedents Part III: Strategic foresight in practice 13. Strategic foresight: An emerging field 14. Working with strategic foresight: Seven principles 15. Conclusion

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Book SynopsisBusiness success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread. Far too many leaders now use their own alternative facts, to mislead and misinform their customers, colleagues and communities. The skilfulness and ease with which some leaders now lie has become a Lie-Ability. And when customers stop trusting the products, services or the stories a leader tells, then the business suffers. If business leaders donât lead a truth renaissance, we are all lost. People no longer trust politicians or the media. And many of the institutions and professions we used to turn to have also lost trust. The only people that can really save us now are business leaders. We need to become truth advocates and activists. We must re-establish a new norm where we tell the truth to ourselves, to our employees, to our shareholders, to our cuTable of ContentsPart I: The 7 Deadly Lies 1. Free Markets Work 2. Our Primary Responsibility is to Shareholders 3. We Can’t Escape Quarterly Performance 4. Growth Means Financial Growth Only 5. It’s Not Our Job to Solve Society’s Problems 6. We Must Kill the Competition 7. Only Charismatic Experts Reach the Top Part II: The 7 Dark Arts of Deception 8. The First Dark Art of Deception – Distract 9. The Second Dark Art of Deception – Distort 10. The Third Dark Art of Deception – Disrupt 11. The Fourth Dark Art of Deception – Discredit 12. The Fifth Dark Art of Deception – Displace 13. The Sixth Dark Art of Deception – Doubt 14. The Seventh Dark Art of Deception – Discard Part III: Understanding the Nature of Truth 15. The Three Types of Truth 16. Truth and Development 17. Truth and Values 18. Truth and Beliefs 19. Truth and Identity Part IV: Reclaim the Truth 20. Three Steps to Truth

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Book SynopsisWe are facing a new and urgent challenge when collaborating across organizations, and with broader stakeholder groups: how to overcome polarization. It has never been harder to find a common vision, when opinions are often considered as facts. This book empowers changemakers and business leaders to understand how successful organizations in the 21st century require leaders to become fluent in collaborating outside of traditional business boundaries. Such collaboration often involves working with parties that hold very different values, opinions and priorities, and working with them requires new skills. Building on the book Five Superpowers for Co-Creators, Katrin Muff presents a number of real-world examples that demonstrate how organizations have successfully managed to address these challenges. Examples of such unlikely but successful cross-sector collaboration include a project addressing plastic waste in Switzerland, and two European city government projects that rTrade Review"At last, a book for change-makers, innovators, and leaders from business, civil society, and governmental organizations that takes on the greatest change challenge of our day: the polarization explosion. The brilliant Katrin Muff presents eye-opening stories and shows us exactly how to apply leading-edge research to co-creation." David L. Cooperrider, Distinguished Professor and Author of The Business of Building a Better World"In a world of permanent white water, the primary key to success is collaboration and co-creation; Katrin Muff provides us with a deep understanding of how to do what we most need to do."Robert E. Quinn, Author of Deep Change; Cofounder of the Center for Positive Organizations at the University of Michigan"This book outlines the mindset shift of leaders and organizations to innovate solutions for a sustainable and just world. The same mindset shift is much needed to overcome polarization. Katrin calls it the Positive Impact Mindset and her stories demonstrate how to use it. Highly recommended!" Otto Scharmer, Senior Lecturer, MIT; Author of Theory UTable of ContentsPart I: A New Level of Complexity 1. Polarization greatly expands conflict 2. A Practice Case – Polarization in Society 3. The challenge of finding agreement 4. Embracing a new level of complexity Part II: From Transaction to Transformation 5. Finding a shared purpose 6. A Practice Case – Trans-sectoral stakeholder collaboration 7. Dedicated to a higher cause 8. Co-creation resolving societal issues Part III: The Individual and the Organizational Challenge 9. The transformation from "me" to "we" 10. Unpacking the individual mindset transformation 11. The transformation from competition to co-creation 12. Unpacking the organizational mindset transformation Part IV: The Positive Impact Mindset 13. The foundation of shared purpose co-creation 14. The individual positive impact mindset 15. The organizational positive impact mindset 16. Working together for a better world

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Book SynopsisPresenting the issues of discrimination in employment in a multifaceted manner, this book examines the standards on anti-discrimination law for employment at international and EU levels and those deriving from national jurisdictions. Bringing together top scholars in the field of anti-discrimination employment law, this book explains the conceptual and theoretical foundations of the principle of non-discrimination in employment and assesses the most significant changes to law and ongoing challenges in the Netherlands, Poland, Germany, the UK, Australia, New Zealand, Canada, India, Switzerland and Israel. Identifying emerging trends in anti-discrimination employment law, this book offers a comparative, problem-solving approach and an in-depth analysis of new developments in both anti-discrimination statutory law and case law. Addressing employment law with a focus on anti-discrimination law and human rights law, this book will be essential reading for students, academics and practitiTable of ContentsForeword THE LORD PAREKH OF HULL1 International Legal Perspectives on Discrimination in Employment Law: An Overview JO CARBY-HALL, ZBIGNIEW GÓRAL AND ANETA TYCPART I: Employment Discrimination Law in the European Union and Its Member States 2 “It’s All Relative?”: Role of Comparison in Terms of Equality in Employment Under EU Law SZILVIA HALMOS3 Dutch Equal Treatment Law: A Sophisticated Field of Law SUSANNE BURRI4 The German Law on Discrimination in Employment MANFRED WEISS5 The “Other” Discriminatory Criteria: Unregulated in the Polish Labour Code but Clarified by Case Law ANETA TYCPART II: Facets of Employment Discrimination in Common Law Jurisdictions 6 Philosophical Beliefs as Protected Characteristics in British Discrimination Law: An Evolutionary Tract and Its Consequences JO CARBY-HALL7 Employment Discrimination in Australia: The Challenges of Pursuing a Substantive Equality Approach THERESE MACDERMOTT8 The Changing Face of Discrimination in Aotearoa/New Zealand GORDON ANDERSON AND DAWN DUNCANPART III: Facets of Employment Discrimination in Other Parts of the World 9 The Erasure of Sexual Harassment: Recourse for Sexual Harassment Under Labour Law Frameworks in QuébecRACHEL COX10 Legal Instruments Against Discrimination in Employment in Switzerland KURT PÄRLI11 Transformative Equality and Disability-Based Discrimination in Employment: A Case Study From IndiaNIMUSHAKAVI VASANTHI12 Gender Discrimination in IsraelRAPHAEL COHEN-ALMAGOR AND UKI MAROSHEK-KLARMAN13 Discrimination in Employment Law: Key Themes and Perspectives JO CARBY-HALL, ZBIGNIEW GÓRAL AND ANETA TYC

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