Description
Book SynopsisAtmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos.
Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across
Table of Contents
Foreword. 1. Consuming atmospheres: A journey through the past, present, and future of atmospheres in marketing. Part I: Designing atmospheres. 2. Creating temporary atmospheres: Theorising pop-up retailing. 3. Making music festival atmospheres: Nature, materials, and the play of atmospheric properties. 4. Tourist atmospheres. 5. Two Centuries of Stink: Smell mapping Widnes past and present. Part II: Experiencing atmospheres. 6 . What makes Anfield atmospheric? Dense interaction ritual chains. 7. Between illumination and darkness: Blackpool’s contemporary amusement arcade atmosphere. 8. Tasting Tunnocks teacakes: Accidental atmospheres in Scottish food tourism. 9. The atmospheric tensions of Ljubljana’s urban squats: Consumption in the lawscape. Part III: Researching atmospheres. 10. Researching atmospheres: Concepts, configurations, and collaborations. 11. Researching atmos-spheres of alcohol consumption. 12. Using multi-sensory methods to study atmospheres
