Economics Books
Taylor & Francis Intervening to Improve the Safety of Occupational Driving
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Handbook of Organizational Performance
a huge range and FREE tracked UK delivery on ALL orders.
£135.00
Taylor & Francis Handbook of Organizational Performance Behavior Analysis and Management
a huge range and FREE tracked UK delivery on ALL orders.
£75.99
Taylor & Francis Multicultural Behavior and Global Business Environments
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Multicultural Behavior and Global Business Environments
a huge range and FREE tracked UK delivery on ALL orders.
£37.99
Taylor & Francis Guanxi
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Foreign Direct Investment in Latin America
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Organizational Behavior
Organizational Behavior by Robert E Stevens | 9780789015006
£999.99
Taylor & Francis Foreign Direct Investment and Strategic Alliances in Europe
a huge range and FREE tracked UK delivery on ALL orders.
£73.14
Taylor & Francis Strategic Management
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Strategic Management
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Pharmacy and the US Health Care System
a huge range and FREE tracked UK delivery on ALL orders.
£49.39
Taylor & Francis Customer Relationship Management in Electronic Markets
a huge range and FREE tracked UK delivery on ALL orders.
£37.99
Taylor & Francis Customer Relationship Management in Electronic Markets
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Nonprofit and Business Sector Collaboration
Nonprofit and Business Sector Collaboration by Sridhar Samu
£999.99
Taylor & Francis Nonprofit and Business Sector Collaboration
Nonprofit and Business Sector Collaboration by Sridhar Samu
£47.49
Taylor & Francis Strategic Global Marketing Issues and Trends
a huge range and FREE tracked UK delivery on ALL orders.
£63.64
Taylor & Francis Tourism Forecasting and Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Tourism Forecasting and Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis The Core Business Web
a huge range and FREE tracked UK delivery on ALL orders.
£25.38
Taylor & Francis Handbook of Market Segmentation Strategic Targeting for Business and Technology Firms Third Edition Haworth Series in Segmented Targeted and Customized Market
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Handbook of Market Segmentation Strategic Targeting for Business and Technology Firms Third Edition Haworth Series in Segmented Targeted and Customized Market
a huge range and FREE tracked UK delivery on ALL orders.
£45.59
Taylor & Francis Principles of Advertising A Global Perspective Second Edition
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Making Business Districts Work
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Making Business Districts Work
a huge range and FREE tracked UK delivery on ALL orders.
£65.54
Taylor & Francis Market Opportunity Analysis
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Market Opportunity Analysis
a huge range and FREE tracked UK delivery on ALL orders.
£65.54
Taylor & Francis Current Issues in Political Marketing
Current Issues in Political Marketing | 9780789024381
£999.99
Taylor & Francis Internal Relationship Management
a huge range and FREE tracked UK delivery on ALL orders.
£37.99
Taylor & Francis Internal Relationship Management
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Management Science Applications in Tourism and Hospitality
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Organizational and Structural Dilemmas in Nonprofit Human Service Organizations
a huge range and FREE tracked UK delivery on ALL orders.
£39.99
Taylor & Francis Handbook of Consumer Behavior Tourism and the Internet
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Managing a Public Relations Firm for Growth and Profit
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Managing a Public Relations Firm for Growth and Profit
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Market Segmentation Success
a huge range and FREE tracked UK delivery on ALL orders.
£156.75
Taylor & Francis Market Segmentation Success
a huge range and FREE tracked UK delivery on ALL orders.
£61.74
Taylor & Francis Inc Social Marketing
Book SynopsisLearn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to poTable of Contents Foreword CASE STUDIES The World Anti-Doping Agency: The Role of Social Marketing (Norm O’Reilly and Judith Madill) From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program (Judith Madill and Frances Abele) North Carolina’s Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department (Mike Newton-Ward) EMPIRICAL ARTICLES The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach (Gonzalo Díaz Meneses and Asunción Beerli Palacio) The Internet in Social Marketing Research (Julian De Meyrick) QUALITATIVE ARTICLE Transport Behavior: A Role for Social Marketing (Enda McGovern) CONCEPTUAL FRAMEWORK ARTICLE A Typology of Charity Support Behaviors: Toward a Holistic View of Helping (John Peloza and Derek N. Hassay) Index Reference Notes Included
£92.14
Taylor & Francis Transforming New Technologies into Cash Flow
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis Customer Lifetime Value
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis Latin American Business Equity Distortion in
Book SynopsisTable of Contents Introduction (Werner Baer and Geoffrey Hewings) The Cost of a Structural Change: A Large Automobile Plant in the State of Bahia (Luiz Ricardo Cavalcante and Simone Uderman) Fiscal Incentives and Regional Development Projects: Mercedes-Benz in Juiz de Fora (MG)Brazil 1996/1999 (Fernando Salgueiro Perobelli, Eduardo Amaral Haddad, Suzana Quinet de A Bastos, and Edgard Pimentel) The Automobile Industry in Paraná: The Case of Renault (Ricardo Luis Lopes) Structural Change in the Brazilian Automobile Industry and Its Regional Impacts (Edmund Amann, Eduardo Haddad, Fernando Perobelli , and Joaquim Guilhoto) The Brazilian Automotive Industry in the Nineties (Kerlyng Cecchini, Joaquim Guilhoto, Geoffrey J.D. Hewings, and Chokri Dridi) Pernambuco’s Fiscal Incentives Program: An Evaluation of Recent Performance (André Matos Magalhães and Liedje Siqueira) Industrial Development from Tax Incentives: With Special Application to Ceará (Marcos Costa Holanda and Francis Carlo Petterini) Economic Effects of Regional Tax Incentives: A General Equilibrium Approach (Alexandre Porsse, Eduardo Amaral Haddad, and Eduardo Pontual Ribeiro) Index Reference Notes Included
£39.99
Taylor & Francis Concise Encyclopedia of Insurance Terms
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis The Routledge Handbook of Tourism Research
a huge range and FREE tracked UK delivery on ALL orders.
£199.50
Taylor & Francis Investigating the Use of Sex in Media Promotion
Book SynopsisTable of Contents Preface Foreword (Leonard Reid) OVERVIEW The Ageless Allure: Sex, Media, and Marketing (Tom Reichert) TELEVISION PROGRAMMING All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde) Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt) Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou) SHOCK JOCKS AND MUSIC VIDEOS Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows (Lawrence Soley) Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins) MAGAZINES Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase) Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou) ADVERTISING A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson) Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom) Index Reference Notes Included
£104.50
Taylor & Francis The Older Worker and the Changing Labor Market
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Profit Maximization Through Customer Relationship Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£999.99
Taylor & Francis An International Accounting Practice Set The Karissa Jeans Simulation
a huge range and FREE tracked UK delivery on ALL orders.
£47.49
Taylor & Francis Statistical Power Analysis for the Behavioral Sciences
a huge range and FREE tracked UK delivery on ALL orders.
£135.00