Description

Book Synopsis

Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.

Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to po

Table of Contents

  • Foreword
  • CASE STUDIES
  • The World Anti-Doping Agency: The Role of Social Marketing (Norm O’Reilly and Judith Madill)
  • From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program (Judith Madill and Frances Abele)
  • North Carolina’s Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department (Mike Newton-Ward)
  • EMPIRICAL ARTICLES
  • The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach (Gonzalo Díaz Meneses and Asunción Beerli Palacio)
  • The Internet in Social Marketing Research (Julian De Meyrick)
  • QUALITATIVE ARTICLE
  • Transport Behavior: A Role for Social Marketing (Enda McGovern)
  • CONCEPTUAL FRAMEWORK ARTICLE
  • A Typology of Charity Support Behaviors: Toward a Holistic View of Helping (John Peloza and Derek N. Hassay)
  • Index
  • Reference Notes Included

Social Marketing

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    £92.14

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    RRP £96.99 – you save £4.85 (5%)

    Order before 4pm tomorrow for delivery by Fri 24 Jul 2026.

    A Hardback by Walter W. Wymer Jr, Debra Basil

    15 in stock

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      Publisher: Taylor & Francis Inc
      Publication Date: 21/05/2007
      ISBN13: 9780789029652, 978-0789029652
      ISBN10: 0789029650
      Also in:
      Economics

      Description

      Book Synopsis

      Learn what marketing practices can positively impact behavior

      The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.

      Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to po

      Table of Contents

      • Foreword
      • CASE STUDIES
      • The World Anti-Doping Agency: The Role of Social Marketing (Norm O’Reilly and Judith Madill)
      • From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program (Judith Madill and Frances Abele)
      • North Carolina’s Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department (Mike Newton-Ward)
      • EMPIRICAL ARTICLES
      • The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach (Gonzalo Díaz Meneses and Asunción Beerli Palacio)
      • The Internet in Social Marketing Research (Julian De Meyrick)
      • QUALITATIVE ARTICLE
      • Transport Behavior: A Role for Social Marketing (Enda McGovern)
      • CONCEPTUAL FRAMEWORK ARTICLE
      • A Typology of Charity Support Behaviors: Toward a Holistic View of Helping (John Peloza and Derek N. Hassay)
      • Index
      • Reference Notes Included

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