Description

Book Synopsis


Table of Contents
  • Preface
  • Foreword (Leonard Reid)
  • OVERVIEW
  • The Ageless Allure: Sex, Media, and Marketing (Tom Reichert)
  • TELEVISION PROGRAMMING
  • All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde)
  • Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt)
  • Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou)
  • SHOCK JOCKS AND MUSIC VIDEOS
  • Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows (Lawrence Soley)
  • Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins)
  • MAGAZINES
  • Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase)
  • Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou)
  • ADVERTISING
  • A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson)
  • Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom)
  • Index
  • Reference Notes Included

Investigating the Use of Sex in Media Promotion

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    A Hardback by Tom Reichert

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      Publisher: Taylor & Francis
      Publication Date: 4/14/2008 12:00:00 AM
      ISBN13: 9780789037282, 978-0789037282
      ISBN10: 0789037289
      Also in:
      Economics

      Description

      Book Synopsis


      Table of Contents
      • Preface
      • Foreword (Leonard Reid)
      • OVERVIEW
      • The Ageless Allure: Sex, Media, and Marketing (Tom Reichert)
      • TELEVISION PROGRAMMING
      • All the News That’s Fit to See? The Sexualization of Television News Journalists as a Promotional Strategy (Michael Nitz, Tom Reichert, Adonica Schultz Aune, and André Vander Velde)
      • Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women’s Beach Volleyball During the 2004 Summer Olympics (Kimberly L. Bissell and Andrea M. Holt)
      • Is It the Content or the Person? Examining Sexual Content in Promotional Announcements and Sexual Self-Schema (Yinjiao Ye and Shuhua Zhou)
      • SHOCK JOCKS AND MUSIC VIDEOS
      • Sex and Shock Jocks: An Analysis of the Howard Stern and Bob & Tom Shows (Lawrence Soley)
      • Selling Music with Sex: The Content and Effects of Sex in Music Videos on Viewer Enjoyment (R. Glenn Cummins)
      • MAGAZINES
      • Promoting Sexy Images: Case Study Scrutinizes Maxim’s Cover Formula for Building Quick Circulation and Challenging Competitors (Jacqueline Lambiase)
      • Consumer Responses to Sexual Magazine Covers on a Men’s Magazine (Tom Reichert and Shuhua Zhou)
      • ADVERTISING
      • A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising (Hye-Jin Paek and Michelle R. Nelson)
      • Selling with Sex in Sin City: The Case of the Hard Rock Hotel Casino (Erika Engstrom)
      • Index
      • Reference Notes Included

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