Economics Books

Book SynopsisHow “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases.We’re all familiar with the idea of “nudging”—using behavioral mechanisms to encourage people to make certain choices—popularized by Richard Thaler and Cass Sunstein in their bestselling 2008 book Nudge. This approach, also known as “libertarian paternalism,” goes beyond typical programs that simply provide information and incentives; nudges can range from automatic enrollment in a pension plan to flu-shot scheduling. In Nudging, Riccardo Viale explores the evolution of nudging and proposes new approaches that would empower citizens without manipulating them paternalistically. He shows that we can use the tools of the behavioral sciences without abandoning the principle of conscious decision-making. Viale discusses the work of Herbert Simon, Gerd Gigerenzer, Daniel Kahneman, and

Read more less

Book SynopsisA clearer view of entrepreneurship, based on new comprehensive data, that upends what we know about job creation and survival among US startups.Startups create jobs and power economic growth. That’s an article of faith in the United States—but, as The Promise and Peril of Entrepreneurship reveals, our faith may be built on shaky ground. Economists Robert Fairlie, Zachary Kroff, Javier Miranda, and Nikolas Zolas—working with Census Bureau microdata—have developed a new data set, the Comprehensive Startup Panel, that tracks job creation and the survival of every startup in the country. In doing so, they recalibrate our understanding of how startups behave in the US economy. Specifically, their work seeks to answer three critical questions: How many jobs does each entrepreneur create? Do those jobs disappear quickly? And how long do entrepreneurial enterprises survive?Job creation and survival rates are, the authors conclude, much lower th

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisHow religious thinking was—and remains—a central influence shaping economics.The conventional view of economics is that the field was a product of the Enlightenment and, therefore, bore no relation to religious ideas. But is this true? In Religious Influences on Economic Thinking, Benjamin Friedman shows that religious thinking was, in fact, a powerful force in shaping the initial development of modern Western economics and that it has remained an influence on economic thinking ever since. Friedman argues that an important influence enabling the insights of Adam Smith and his contemporaries was the new and highly controversial line of religious thinking at that time in the English-speaking Protestant world.Friedman explains that the influence of religious thinking on modern economic thought at the field’s inception established resonances that have persisted through the subsequent centuries, even as the economic context has evolved and the

Read more less

Book Synopsis

Read more less

Book SynopsisAn empirical approach to constructing macroeconomic models.Macroeconomic Modeling presents an empirically based approach to the construction of macroeconomic models?the Cowles Commission approach?as a response to the backlash that has taken place since the late 1970s to this methodology. The emphasis in the literature has been on tightly specified theoretical models, which lack realism. In this book, Ray C. Fair develops models to analyze a variety of issues and events in macroeconomics and the US economy, and he explains the econometric techniques needed to estimate those models. Many of the results are either contrary to results from the theoretical models or cannot be examined by the theoretical models because they omit many important features of the economy.Fair covers a broad range of topics, including inflation and unemployment, the size of wealth effects, the behavior of the Federal Reserve and its effects on the economy, the effects of fiscal policy, Okun?s law, and contractions and expansions. Macroeconomic Modeling will appeal equally to graduate students and researchers as well as macroeconomic policy makers.

Read more less

Book SynopsisInvestigates the discourses of aesthetics and philosophy alongside economic thought, arguing that their domains are not mutually exclusive. This book documents the extent to which economics influenced literature and philosophy and the surprising degree to which literature and philosophy participated in the creation of modern economic paradigms.Trade Review"Gray's book Money Matters is the work of a voracious and yet rigorously disciplined intellect, and points to the way to a sustained engagement of the humanities with three centuries of political economy. Unfortunately, books like Gray's . . . are all too rare. In an age where finance capital continues to make good use of liberal arts graduates . . . the liberal arts must continue to speak directly to the historic of economics, and attest to a cultural memory that can counterbalance the rush of amnesia between the screens of global monetary systems. In short, more people should read and think and write this way—and therefore, more people should read what Richard Gray offers in this volume." * Monatshefte *"Among many other things, this is a timely book. As the global financial crisis has shattered the myth of a self-regulating market economy . . . Gray's study makes a point that threatens to get lost in the prevailing atmosphere of moral indignation: money does matter—even, and perhaps especially . . . in the lofty realms of what Germans like to call the 'breadless' arts, that is, in cultural imagination. . . . [There are] rich and manifold interactions between the literary and the monetary economies that Gray has explored in a fascinating book." * Modern Language Quarterly *"In short, Money Matters is a book that matters. In concert with the likes of Beiser, Lenoir, and Richards, Gray does help to pen a different, but more accurate and far more comprehensive, picture of one of the most crucial phases of the history of German culture and European science and society. Gray does us the indispensable favour of providing not only an insightful and convincing book, but also one that is well-crafted and even fun to read…. I can say that Money Matters is one of those books that will remain on my desk among that small selection of well-worn books that I always keep in reach and use very frequently. I have never given higher praise to a book, and it is not likely that I ever will again." * Canadian Journal of History *"Gray's approach, combining meticulous and penetrating case studies with broader theoretical and historical considerations… is again utilized to great advantage, elegantly melded with Gray's expansive learnedness in philosophy and cultural and literary theories." * German Quarterly *"…in Money Matters Richard T. Gray uncovers significant episodes of a productive interplay between economics and culture that, at least in the case of Germany, constituted a foundational moment in the history of both…. Gray's discovery of such enthusiasm for modern economics on the part of characters who have been consistently vilified as antimodernists is supremely illuminating, worthy of further study-representing intellectual history at its best" * Business History Review *"What makes Gray's writing so interesting is the fact that he reads the two social arenas, economics and literature, together, through each other, and posits as his central thesis that the move from a substantialist economy (i.e., an economy based on substances such as gold) to a functionalist economic system (i.e., one based on the exchange of promissory notes such as paper money) was mirrored in the period's literature. This approach yields interesting insights . . . . [and] informed by the writings of Marx, Freud, Bataille and Althusserl, elicits remarkable results and will no doubt add valuable insights to existing scholarship." * Journal of Contemporary European Studies *"It is relevant and most instructive for us today that Gray demonstrates the close connection between economics and the imagination in the theory of paper money. Gray describes this connection on the examples of thinkers such as Hamann and Herder, Fichte and the Romantics Novalis or Adam Müller, and ultimately in the case of Goethe." * Frankfurter Allgemeine *Table of ContentsIntroduction Part One: Economics and Intellectual Culture Chapter 1 / Buying into Signs: Money and Semiosis in Eighteenth-Century German Language Theory Chapter 2 / Hypersign, Hypermoney, Hypermarket: Adam Muller's Theory of Money and Romantic Semiotics Chapter 3 / Economic Romanticism: Monetary Nationalism in Johann Gottlieb Fichte and Adam Muller Chapter 4 / Economics and the Imagination: Cultural Values and the Debate over Physiocracy in Germany, 1770-1789 Part Two: Literary Economies Chapter 5 / Counting on God: Economic Providentialism in Johann Heinrich Jung-Stilling's Lebensgeschichte Chapter 6 / Deep Pockets: The Economics and Poetics of Excess in Adelbert von Chamisso's Peter Shlemihl Chapter 7 / Red Herrings and Blue Smocks: Commercialism, Ecological Destruction, and Anti-Semitism in Annette von Droste-Hulshoff's Die Judenbuche Chapter 8 / The (Mis)Fortune of Commerce: Economic Transformation in Adalbert Stifter's Bergkristall Conclusion / Limitless Faith in the Limitless: Money, Modernity, and the Economics/Aesthetics of Mediation of Goethe's Faust II Notes Bibliography Index

Read more less

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisTable of Contents1 Front Matter; 2 Executive Summary; 3 1.0 The Gathering Storm, Revisited; 4 2.0 Efforts to Avert the Storm; 5 3.0 Changing Circumstances; 6 4.0 The Ingredients of Innovation; 7 5.0 A Category 5 Storm; 8 Appendix A: Some Perspectives; 9 Appendix B: Report Reviewers; 10 Appendix C: Project Staff; 11 Appendix D: Bibliography

Read more less

Book SynopsisThe business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two. It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and ''household name'' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.Table of ContentsIntroduction The rise of management Strategy, mission and stakeholders Structure, size and growth Communication across the functions Leadership and motivation Organisational culture and change The external micro-environment The macro-environment: political influences The macro-environment: economic influences The macro-environment: socio-cultural influences The macro-environment: technological influences The macro-environment: legal influences The macro-environment: environmental influences The macro-environment: demographic influences

Read more less

Book SynopsisTable of ContentsPart I: THE BUSINESS ENVIRONMENT 1. Business Now: Change is the Only Constant. 2. Economics: The Framework of Business. 3. The World Marketplace: Business Without Borders. 4. Business Ethics & Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating & Delivering Messages That Matter. Part II: CREATING A BUSINESS 6. Business Formation: Choosing the Form that Fits. 7. Small Business & Entrepreneurship: Economic Rocket Fuel. Part III: FINANCING A BUSINESS 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring & Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part IV: MARKETING A BUSINESS 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part V: MANAGING A BUSINESS 14. Management, Motivation, and Leadership: Bringing Business to Life. 15. HRM: Building a Top Quality Workforce. 16. Managing Information & Technology: Finding New Ways to Learn and Link. 17. OM: Putting it All Together Endnotes. Index. Student/Instructor Review Cards.

Read more less

Book SynopsisDevelop a clear understanding of why financial markets exist, how financial institutions serve these markets, and what services those institutions offer with Madura's best-selling FINANCIAL MARKETS AND INSTITUTIONS, 13E. Packed with today's real examples and practical applications, this engaging edition clarifies the management, performance, and regulatory aspects of financial institutions. You explore the functions of the Federal Reserve System and its recent changes, major debt and equity security markets, and the derivative security markets. Expanded coverage now discusses stock valuation, market microstructure strategies, and liquidity in today's financial markets. In addition, new content explains popular sources of funding, such as crowdfunding. Real examples connect concepts to today's financial trends as online resources in MindTap digital learning solution highlight Excel Online, an integrated eBook, Aplia homework tools, and resources for strengthening your understanding.Table of ContentsPart I: OVERVIEW OF THE FINANCIAL ENVIRONMENT. 1. Role of Financial Markets and Institutions. 2. Determination of Interest Rates. 3. Structure of Interest Rates. Part II: THE FED AND MONETARY POLICY. 4. Functions of the Fed. 5. Monetary Policy. Part III: DEBT SECURITY MARKETS. 6. Money Markets. 7. Bond Markets. 8. Bond Valuation and Risk. 9. Mortgage Markets. Part IV: EQUITY MARKETS. 10. Stock Offerings and Investor Monitoring. 11. Stock Valuation and Risk. 12. Market Microstructure and Strategies. Part V: DERIVATIVE SECURITY MARKETS. 13. Financial Futures Markets. 14. Options Markets. 15. Swap Markets. 16. Foreign Exchange Derivative Markets. Part VI: COMMERCIAL BANKING. 17. Commercial Bank Operations. 18. Bank Regulation. 19. Bank Management. 20. Bank Performance. Part VII: NONBANK OPERATIONS. 21. Thrift Operations. 22. Finance Company Operations. 23. Mutual Fund Operations. 24. Securities Operations. 25. Insurance Operations. 26. Pension Fund Operations Appendix A: Comprehensive Project. Appendix B: Using Excel to Conduct Analyses. Glossary. Index.

Read more less

Book SynopsisLearn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.Table of ContentsPreface. About the Authors. 1. Marketing in Today���s Economy. 2. Strategic Marketing Planning. 3. Collecting and Analyzing Marketing Information. 4. Developing Competitive Advantage and Strategic Focus. 5. Customers, Segmentation, and Target Marketing. 6. The Marketing Program. 7. Branding and Positioning. 8. Ethics and Social Responsibility in Marketing Strategy. 9. Marketing Implementation and Control. 10. Developing and Maintaining Long-Term Customer Relationships. Cases. Marketing Plan Worksheets. Index.

Read more less

Book SynopsisMaster current economic concepts with the most reader-friendly economics text available -- ECONOMICS FOR TODAY, 11E by national award-winning author Irvin Tucker. No matter what your current level of economic understanding, this edition provides an interesting writing style, unique presentation and visual learning system with helpful, colorful graphs that clarify important economic principles and effectively explain the latest economic developments.Rather than presenting a confusing array of economic analyses for you to memorize, this edition demonstrates how to apply basic economic principles in daily life and recognize economics at work in today's news. You study the latest information on economic growth, income distribution, federal deficits, environmental issues, and other emerging developments in economics. Learning tools, road maps and corresponding interactive, digital MindTap resources with videos, tutorials and practice exercises immediately reinforce your understanding.Table of ContentsPart I: INTRODUCTION TO ECONOMICS. 1. Introducing the Economic Way of Thinking. A1. Appendix 1: Applying Graphs to Economics. 2. Production Possibilities, Opportunity Cost, and Economic Growth. Part II: MICROECONOMIC FUNDAMENTALS. 3. Market Demand and Supply. 4. Markets in Action. A4. Appendix 4: Consumer Surplus, Producer Surplus, and Market Efficiency. 5. Elasticity. 6. Consumer Choice Theory. A6. Appendix 6: Indifference Curve Analysis. 7. Production Costs. Part III. MARKET STRUCTURES. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. 11. Labor Markets. Part IV: MICROECONOMIC POLICY ISSUES. 12. Income Distribution, Poverty, and Discrimination. 13. Antitrust and Regulation. 14. Environmental Economics. PART V: MACROECONOMIC FUNDAMENTALS. 15. Gross Domestic Product. A15. Appendix 15: A Four-Sector Circular Flow Model. 16. Business Cycles and Unemployment. 17. Inflation. Part VI: MACROECONOMIC THEORY AND POLICY. 18. The Keynesian Model. 19. The Keynesian Model in Action. 20. Aggregate Demand and Supply. A20. Appendix 20: The Self-Correcting Aggregate Demand and Supply Model. 21. Fiscal Policy. 22. The Public Sector. 23. Federal Deficits, Surpluses, and the National Debt. Part VII: MONEY, BANKING, AND MONETARY POLICY. 24. Money and the Federal Reserve System. 25. Money Creation. 26. Monetary Policy. A26. Appendix 26: Policy Disputes Using the Self-Correcting Aggregate Demand and Supply Model. 27. The Phillips Curve and Expectations Theory. Part VIII: THE INTERNATIONAL ECONOMY. 28. International Trade and Finance. 29. Economies in Transition. 30. Growth and the Less-Developed Countries. Glossary. Index.

Read more less

Book SynopsisMaster today's most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales, customer engagement and the customer experience. This edition's visual presentation is complemented with new chapter-opening vignettes and new coverage of the latest ethical dilemmas and virtual selling strategies. Study tools and activities like case studies and role play videos help you prepare for real-world situations. MindTap digital resources let you read or listen to chapters and study with flashcards and practice quizzes. When it's time to review, you can easily gather everything you've flagged or noted into a guide you organize. Track your scores so you know where to focus efforts to reach your learning goals.Table of Contents1. Overview of Personal Selling. 2. Building Trust and Sales Ethics. 3. Understanding Buyers. 4. Communication Skills. 5. Strategic Prospecting and Preparing for Sales Dialogue. 6. Planning Sales Dialogues and Presentations. 7. Sales Dialogue: Creating and Communicating Value. 8. Addressing Concerns and Earning Commitment. 9. Expanding Customer Relationships. 10. Adding Value: Self-Leadership and Teamwork.

Read more less

Book SynopsisDefence inflation is a recurring factor in determining defence spending. It is widely reported in official government publications and in the trade press, but remains relatively neglected by defence and peace economists. In this book, international contributors from Finland, Norway, Sweden, the UK and the USA distinguish between defence inflation and cost escalation, and identify the causes of both. They use specific case studies to address a wide variety of theoretical and empirical issues and key questions, including the following: Does defence inflation affect all countries? What are its effects? Why does it occur? How (if at all) can defence inflation be controlled?While most industry and trade press devote considerable ink and space to the discussion of defence inflation, cost escalation, and their consequential impact on the purchasing dollars of the armed forces, economists have been relatively silent. This book aims to rectify this oversight through a multinational survey and analysis of the topic, while also identifying the opportunities for further theoretical and empirical research in the field. This book was originally published as a special issue of the journal Defence and Peace Economics. Table of Contents1. Introduction: Defence Inflation Keith Hartley and Binyam Solomon 2. Defense Inflation: What has Happened, Why has it Happened, and What can be Done About it? Edward G. Keating and Mark V. Arena 3. UK Defence Inflation and Cost Escalation Keith Hartley 4. Investment Cost Escalation – An Overview of the Literature and Revised Estimates Kjetil Hove and Tobias Lillekvelland 5. Inflation Adjustments for Defense Acquisition Stanley A. Horowitz, Bruce R. Harmon and Daniel B. Levine 6. Defence-Specific Inflation – The Swedish Perspective Peter Nordlund 7. The Capability Factors as Explanatory Variables of Equipment Unit Cost Growth: A Methodological Proposal Juha-Matti Lehtonen and Jukka Anteroinen

Read more less

Book SynopsisLearning in Organizations: An Evidence-Based Approach examines the variety of systematic approaches and strategies for learning and development used in the workplace through the implementation of formal training, guided instruction, developmental job experiences, and self-directed learning. The hallmark of Learning in Organizations is an emphasis on research evidence of what is and is not known about learning and learning strategies and the translation of that evidence to guide best practices in workplace learning and development. The book features evidence on learning principles, new learning technologies, and strategies for developing individual, team, and leadership capabilities. The content of the chapters is enhanced by the inclusion of key learning goals for each chapter, case studies, chapter summaries, best practice recommendations, and a hands-on project for use in the classroom.Learning in Organizations provides researchers with a detailed investigation of learning practices to help drive future research. For learning practitioners, research evidence is translated into best practices that can be applied to enhance workplace learning and development. For undergraduate and graduate students, the book provides an up-to-date review of the key concepts and ways of thinking about and studying learning in the workplace. Trade Review"Teaching training and employee development to MBA students is a challenge made even harder by the need for a concise text that balances science and practice, and formal training and informal learning. Now that Professor Ford has written this book, I’m looking forward to my next class." —Kenneth G. Brown, University of Iowa, USA "A great book about training has to focus first on learning. Learning in Organizations: An Evidence-Based Approach delivers from the first word. Kevin Ford blends research and application in a way that should inspire effective practice, research, and becoming a better learner." —Kurt Kraiger, University of Memphis, USA"An amazing book written by one of the world's leading authorities on learning and training in organizations...a must read for sure." —Steven Rogelberg, UNC Charlotte, USA"What a timely gem and gift to the field of learning in organizations! If you want to know about the science behind learning in organizations—this is THE book. If you want to know about evidence-based learning practices in organizations—this is THE book. A must-read (and must-have) resource for students, scholars and practitioners in the learning and talent development space. Bravo!" —Eduardo Salas, Rice University, USA"This book by Kevin Ford, a well-respected scholar, offers a systematic, evidence-based perspective on learning and training, along with practical, research-tested advice for promoting learning in organizations." —Scott Tannenbaum, President of The Group for Organizational Effectiveness, USA"Teaching training and employee development to MBA students is a challenge made even harder by the need for a concise text that balances science and practice, and formal training and informal learning. Now that Professor Ford has written this book, I’m looking forward to my next class." —Kenneth G. Brown, University of Iowa, USA "A great book about training has to focus first on learning. Learning in Organizations: An Evidence-Based Approach delivers from the first word. Kevin Ford blends research and application in a way that should inspire effective practice, research, and becoming a better learner." —Kurt Kraiger, University of Memphis, USA"An amazing book written by one of the world's leading authorities on learning and training in organizations...a must read for sure." —Steven Rogelberg, UNC Charlotte, USA"What a timely gem and gift to the field of learning in organizations! If you want to know about the science behind learning in organizations—this is THE book. If you want to know about evidence-based learning practices in organizations—this is THE book. A must-read (and must-have) resource for students, scholars and practitioners in the learning and talent development space. Bravo!" —Eduardo Salas, Rice University, USA"This book by Kevin Ford, a well-respected scholar, offers a systematic, evidence-based perspective on learning and training, along with practical, research-tested advice for promoting learning in organizations." —Scott Tannenbaum, President of The Group for Organizational Effectiveness, USATable of ContentsPart 1: Foundations 1. The Learning Enterprise 2. Learning about Learning Part 2: A Systematic Approach 3. Assessing Learning Needs 4. Designing a Learning Plan 5. Learning Transfer 6. Evaluation and Continuous Improvement 7. Instructional Approaches and Learning Technologies Part 3: Learning Strategies 8. Building Individual Capabilities 9. Team Learning and Development 10. Developing Leaders 11. Organizational and Societal Issues

Read more less

Book SynopsisThe sixth edition of Management and the Arts has been revised and updated with the latest concepts, theories, and practices to meet the evolving demands faced by arts managers in cultural organizations around the world.This comprehensive textbook covers a wide range of topics, including planning, strategy development, leading, marketing, fundraising, budgeting, finance, staffing, and operations. The book takes an interdisciplinary approach as it explores how arts managers and leaders can develop equitable, collaborative, and dynamic organizations that bring communities together to experience all the arts have to offer. It also includes illustrations, tables, tools, techniques, and case studies that can be applied in a wide range of visual and performing arts organizations. Each chapter features terms, learning outcomes, real world examples, and discussion questions designed to help students build skills, develop strategies, and understand options to consider in meetingTrade Review"William Byrnes’s Management and the Arts has always been an essential text for those studying arts management, arts administration, or arts and cultural leadership. I was impressed with the first version of this text 20 years ago and used it then as a framework for my teaching program. This latest version is even better, as it now includes international cultural references and case studies, as well as addressing critical issues around gender and race."Jo Caust, University of Melbourne, Australia"Besides an in-depth introduction of the key management principles for the arts and creative industries, this latest edition of Management and the Arts reminds arts managers of the importance of adaptability in today’s ever-changing arts ecosystem. This is a must-read book for all arts management students and practitioners."Benny Lim, Director, Master of Arts in Cultural Management programme, the Chinese University of Hong Kong"With this fully up to date and expanded edition, Management and the Arts re-establishes itself as the most important arts management textbook of our time. Adding many inventive pedagogical devices, links to additional important online and print resources, and an increased international perspective, this classic text continues to serve as a primary source of management wisdom for current and future arts leaders."Dr. Richard G. Maloney, Performing Arts Administration graduate program, New York University"As an educator and consultant, I’m often asked to suggest accessible, relevant, timely, and above all, practical resources. That describes this book. It was my go-to source, in an earlier edition, as a newly minted executive director. Those new to the field or more experienced should keep the latest edition at hand. It reflects the author’s continued standing in the field."Constance DeVereaux, Ph.D., Director and Associate Professor, Arts Leadership and Cultural Management, University of ConnecticutTable of Contents1. Arts Management Overview, 2. Arts Managers and the Practice of Management, 3. Adaptive Arts Organizations, 4. Planning and the Arts, 5. Organizing: Organization Design and Culture, 6. Staffing, Boards, and Volunteers, 7. Leading in the Arts, 8. Economics and the Arts, 9. Control: Operations, Budgeting, and Finance, 10. Marketing and the Arts, 11. Fundraising and Development, 12. Managing and the Arts

Read more less

Book SynopsisThe second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested valuesa world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an organization. The new edition comes at a time where leaders face growing expectations to do better, and more, and where leadership challenges such as the ethical tragedy of climate change and global pandemics highlight the urgency of collective action. Updated and significantly extended, the second edition of this much acclaimed volume assembles leading scholars and practitioners in the field. It includes new chapters on inclusive leadership, the study of responsible leadership, the purpose of organizations, authenticity and values, virtuous leadership, irresponsible leadership, the paradoxical nature of responsible leadership, responsible leadership in context and in Asia, artistic expression to enable responsible leadersTrade Review'Business leadership must have at its core an extraordinary obligation to do the right thing. Here, for the first time, we have a comprehensive study of what doing the right thing really is - of how Responsible Leadership can and should become a central feature of how we do business.'Samuel A. DiPiazza, Jr., retired global CEO, PricewaterhouseCoopers and Chairman of the Board of Trustees of Mayo Clinic.'Seldom has a single book united so many different voices so well. A global list of premier thinkers and successful practitioners tackle the definition of "responsible leadership." The result is provocative and multi-layered.'Thomas Donaldson, Mark O. Winkelman Professor of Legal Studies, The Wharton School, University of Pennsylvania'At last! A book that takes ethics and responsibility as serious and central components of leadership. This is one of the rare books on leadership that is worth reading and re-reading. The chapters give us a deep and practical understanding of how "responsible leadership" can work. It should change the way that we think about leadership and organizations.'R. Edward Freeman, Olsson Professor of Business Administration & Academic Director, The Business Roundtable Institute for Corporate Ethics, The Darden School, University of Virginia'A unique exploration of the multiple facets of responsible leadership, this fascinating book certainly challenges and inspires leaders to reconcile moral dilemmas, to lead from within with authenticity and integrity, to develop responsible leaders, and to pave the way towards a society where ethics and economics meet together. A great(ly awaited) second edition that should become the compass of a growing number of leaders for the years to come.'Luc Janin, Senior Partner, Korn Ferry'Are most leaders irresponsible, or do they just not know how to be(come) responsible leaders? Surely, it takes character and competence to fill a leadership role, but to be successful over time, any leader needs to consider the interests of their constituents and serve the common good, rather than their own and their organisation’s self-interest. If you are one such leader, congratulations – you won’t need this book. If you have any doubt, you will! Learn from the authors’ insights, put into practice, and lead the change. That way, a third edition will be a celebration of what we learned by listening. Susanne Stormer, Partner and Head of Sustainability, PwC Denmark, Visiting (Associate) Professor at UC Berkeley HaasTable of Contents1. Introduction: The ongoing quest for responsible leadership in business Part I: What is responsible leadership? 2. Why ethics is at the heart of leadership 3. Responsible leadership—A relational approach 4. Inclusive leadership for our global era 5. Reflections on the study of responsible leadership 6. Responsible leadership and societal purpose: Reframing the purpose of business as pursuing good dividends 7. Values, authenticity, and responsible leadership 8. Responsible leadership as virtuous leadership 9. A compass for decision making 10. Responsible leadership: A shift from individual leaders to leader relations 11. (Ir)responsible followership Part II: What makes a responsible leader? 12. Different approaches toward doing the right thing: Mapping the responsibility orientations of leaders 13. Exploring the paradoxical nature of responsible leadership 14. Servant leadership and virtues from an Aristotelian viewpoint 15. Moral intelligence: Leadership in a world of contested values 16. Developing responsible leadership: The case of Fabio Barbosa Part III: Responsible leadership in and across cultures 17. Leading responsibly across cultures 18. Towards responsible leadership through reconciling dilemmas 19. Leading responsibly in the Asian-led digital age: Towards a theory of virtuous responsible leadership 20. Responsible leadership in context: Four frames and two nations Part IV: How to develop responsible leadership 21. Principle-based leadership: Lessons from the Caux Round Table 22. Responsible leadership and transformative cross-sector partnering 23. The development of responsible leaders: A case study of a responsible leader in Colombia 24. The Ulysses Program and the development of globally responsible leaders in a VUCA world 25. Dialogarchitecture: An artistic co-creation process to enable responsible leadership learning and implementation Part V: Conclusion 26. Responsible leadership: New directions in the 2020s and beyond 27. Responsible leadership and the micro-foundations of CSR: Introducing a measure of CSR quality

Read more less

Book SynopsisWeinzimer provides industry case studies of companies that have implemented multiple components of The Strategic IT Governance 2.0 model. These companies successfully leveraged collaboration between technology and the business to deliver technology projects that provide the best customer value, improve cost efficiencies, and create a governance culture across business areas. In his book, you will learn valuable lessons to implement an innovative governance model for your company. Ashley Pettit, CIO, and Senior Vice President, Enterprise Technology, State FarmIn Strategic IT Governance 2.0, Phil provides a number of exciting case studies of how CIOs are leveraging technology to innovate and create value. They are following Phil''s model, building strategic and tactical relationships within the business to drive technology growth strategies, collaborating with partners to improve customer service and increase value with process optimization and Trade Review"At the very heart of Strategic IT Governance 2.0 is the notion that there must be a fundamental balance and partnership between the business and IT teams. After nearly 40 years of working to deliver value through strategic IT, I’ve really only learned one thing for certain; When business and IT leaders are linked together in a bond of trust and joint goals, the job is pretty easy, and great things will happen."Rob Carter, Executive Vice President FedEx Information ServicesCIO and Co-President FedEx Services "Reading Phil Weinzimer’s new book Strategic IT Governance 2.0 is like taking a masters class from the top CIOs in the world. He has created an engaging and informative walk through the strategic imperative of governance driving business and IT alignment to maximize returns for people, processes, and technology. As IT continues to dominate strategic business portfolios, the timing of Phil’s book could not be better, and his emphasis on relationships and collaboration is particularly insightful."Tom MurphySenior Vice President of IT and University CIO, University of Pennsylvania "As a CIO, I’ve had the advantage of learning from Phil, and several of the CIOs he profiled in his last book. His frameworks and tools have been invaluable to my teams and me over the last several years! As we collectively move into the metaverse, Web3, and beyond the world, I do not doubt that Phil’s thinking on governance will become increasingly important. I encourage you to dig in and dig deep to avoid costly or disastrous leaps into the future tech for your company and take out of this the confidence to move forward with authority."Walt CarterChief Digital Officer and CIO, Homestar Financial, Corp. "Strategic IT Governance 2.0 is an essential read for today’s CIO and business leaders. Phil masterfully shares the experiences of several leaders and brings together the fundamental concepts of business value, leadership excellence, IT efficiency, and project/process excellence. This book is an excellent resource for IT and business leaders as it lays out a roadmap for collaboration and partnership or leveraging technology as a part of the enterprise strategy. Phil, you have done it again Great book!" Margaret BrisbaneCIO, Dade County Miami Florida "Phil Weinzimer’s Strategic IT Governance 2.0 is a playbook that defines a methodology, tools, and techniques, and numerous case studies for any organization that’s looking to drive customer value by getting the most out of their technology investments."Christopher G. BurgerFounder and Managing Director of Transform"Weinzimer reinforces the need for company executives to recognize IT Governance as a major challenge for success in Digital Transformation initiatives. Strategic IT Governance 2.0 provides great case study examples of CIOs and IT/Business teams working together that utilized the Strategic IT Governance 2.0 framework, methodology, and tools, to succeed at digital transformation initiatives."Tony SalvaggioCEO, CAI, Inc. Table of ContentsForeword 1: Ashley Pettit. Foreword 2: Dawn Kirschner-King. Acknowledgments. About the Author. 1. Introduction 2. The Changing Landscape: The Case for Change. 3. Strategic IT Governance 2.0: An Overview. 4. Digital Transformation Governance Model at Armstrong World Industries: Introduction. 5. How Armstorng World Industries Focus on Executive Sponsorship, Business/ IT Partnership, and Strategic Alignment in Governing Digital Acceleration Initiatives Improved Business Performance. 6. How Armstorng World Industries Focus Collaboration, Process Optimization, and Best Practice Metrics to Implement Digital Transformation Projects. 7. How State Farm Transformed its Governance Process to Improve Business Success. 8. How the State of Georgia Implemented a Governance Solution Saving Millions of Dollars Each Year. 9. How The CIO of an Agriculture Conglomerate Reinvented Its Governance Competencey to Improve Project Success. 10. How The State of New Jersey Applied an Innovative Governance Model to Create a Transparency Website to Track COVID-19 CARES Act Funding. 11. How a Raytheon Team Collaborated with Stakeholders to Improve Project Success. 12. How a Candy Confectionery Mastered a New Governance Model to Improve Business Performance. 13. How the CIO at Carestream Reinvented its Strategic IT Governance Competency to Improve Project Success. 14. How Miratech Implementing a Governance Methodology to Rescue a Failing Project. 15. How the State of Georgia Implemented a Governance Solution Saving Millions of Dollars Each Year. 16. How the Rochester, NY, CIO Improved Citizen Services with a Strategic Governance Process 17. A State CIO Shares Insights on the Importance of Strategic IT Governance. 18. How to Asess the Maturity of Your Company's Strategic IT Governance Competencies. 19. How to Anayze, Plan, and Implement Strategic IT Governance 2.0 Competencies in Your Company. 20. Final Thoughts.

Read more less

Book SynopsisThis book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume: Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free Trade Review"A must read for any BtoB marketer. The book develops a compelling process for marketing project business by combining strategic tools with network approaches. In addition, it is rich in Indian examples. Milind Trivikram Phadtare has achieved a tour de force with this work". Bernard Cova, Professor at Kedge Business School, France and founder of the International Network on Project Marketing. "Project marketing is an important global phenomenon often neglected in business research and teaching. For instance, there hasn't been a new international textbook on the topic for a long time. Prof. Milind Phadtare's new book thus fills this gap and provides an excellent practice-oriented review of the essentials of project marketing."Prof. Henrikki Tikkanen, D.Sc., Ph.D., Aalto University School of Business, Finland"This book is a very easy read, despite it addressing a very complex subject which includes the use of a lot of technical terms and industry jargon. The language is simple and easy to follow, content is crisply arranged, the sequencing is perfect, and the case studies have been carefully selected to bring home the learnings to the reader."This book is for anyone wanting to grasp the fundamentals of Project Marketing, and the steps to submitting a responsive offer/bid to the Client, with the objective of winning the order. The book covers the different contracting models, tender conditions, packaging philosophies, client expectations, analysis of risks and mitigations in executing the order, building up the cost estimates, and the steps to bid competitively for the work. I am happy to recommend this book as essential reading on Project Marketing."Rahul Shah, COO – Urban Infrastructure Tata Projects Ltd."I must congratulate Milind for his indepth research which is evident in his book entitled, Project Marketing: A Practical Approach. The aspects covered, the live illustrative examples and the explanatory diagrams have been penned with sublime clarity, technical correctness and a seamless flow, making it a bible of sorts for academic development and professional application.Having been involved in teaching Project Management and allied subjects for over two decades, I will certainly utilize the contents in my future endeavors, as there are very few books written on Project Marketing".Col. E J Sanchis, Management Consultant & Visiting Faculty "‘Project Marketing’ is a great guide for project contracting organisations who are keen to market their services to prospective clients. The book presents the peculiar characteristics of project marketing and highlights the aspects that are unique to project marketers offering construction and other services.The book analyses several variables that impact project marketing and various contexts that are relevant to the world of projects and would be useful to marketing managers who are new to this ecosystem.This book illustrates the positioning strategies that project marketers could employ while approaching potential clients in the public and private sector. This book explains how project marketers can understand the client’s buying behaviour and develop meaningful relationships with clients to foster trust and have positive interactions. The author also emphasizes the importance of harnessing organisational strengths and using differentiation vis-a-vis the competition to ensure success. The book relies on lucid explanations and practical examples to make the concepts clear."Prashant Mahajan, General Manager – Business Development Shapoorji Pallonji (Engineering & Construction).Table of ContentsList of FiguresPrefaceChapter 1: Understanding ProjectsChapter 2: Analyzing Project Marketing EnvironmentChapter 3: Segmentation, Target Marketing, and Positioning in Projects BusinessChapter 4: Organizational Buyer BehaviourChapter 5: Essentials of Project MarketingChapter 6: Marketing Mix for Project MarketingChapter 7: Project NegotiationsChapter 8: ConclusionIndex

Read more less

Book SynopsisThis fully updated new edition of a respected text retains the original's comprehensive and practical approach to food supply chain management, and introduces a global perspective and a wide range of new material. More than ever, this is the food supply chain management textbook. With an introduction that speaks to academic and non-academic audiences alike, the second edition of Food Supply Chain Management covers all-new topics such as cold chain management, last mile logistics, blockchain and traceability in the food supply chain, and the implications of global trade and climate change. Case studies examine the farm-to-table movement, sustainable co-ops, and more, with quick facts and mini-cases that are engaging and thought-provoking. This textbook is appropriate for upper-level undergraduate and postgraduate students of agricultural business, natural resources, and food science, as well as supply chain management students. Supporting online matTrade Review‘This is a well-researched and well written book that combines factual information with great pedagogical features. It provides students of the food supply chain with a wide repository of knowledge about the subject.’Dotun Adebanjo, Professor of Supply Chain Management at the University of Greenwich, UKTable of Contents1. Introduction to Food Supply Chain Management 2. Animal Protein Supply Chains 3. Seafood Supply Chains 4. Crop-based Supply Chains 5. Fruit & Vegetable Supply Chains 6. Food Manufacturing 7. Restaurant & Hospitality Industry 8. Food Retailing & Wholesaling 9. Food Safety & Quality 10. Purchasing & Logistics 11. Food Security & Humanitarian Relief 12. Sustainable Food Supply Chains & Certifications 13. Beverage Supply Chain Management 14. The Future of Food

Read more less

Book SynopsisThis book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies thatTrade ReviewDigital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation. Peter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen An absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts. Nils Stamm, Chief Digital Officer, Telekom Deutschland GmbH This book gives real insights what digital transformation really means for an enterprise. It’s not a one size fits all approach and clearly shows it takes real leadership to get things moving.Maarten Stramrood, Former Chief Digital Officer, Brenntag AG An absolutely recommendable book on digital transformation due to the rich number of insights of real digital experts. Nils Stamm, Chief Digital Officer, Telekom Deutschland GmbH Digital transformation is an extremely important business model change which should have the highest attention among top management. This book provides a very interesting mix between case studies and interviews on digital transformation in large and small firms and theory development on digital transformation. Peter Verhoef, Professor of Marketing, Dean Faculty of Economics and Business, University of Groningen This book gives real insights what digital transformation really means for an enterprise. It’s not a one size fits all approach and clearly shows it takes real leadership to get things moving.Maarten Stramrood, Former Chief Digital Officer, Brenntag AG Table of ContentsPart 1: INTRODUCTION 1.Digital Transformation - An Overview Part 2: DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES 2.Understanding Digital Transformation: A Review and A Research Agenda 3.The Three Pillars of the Digital Transformation: Improving the Core, Building New Business Models, and Developing Digital Capabilities 4.Big Data and Analytics: Opportunities and Challenges for Firm Performance 5.Technology is Just an Enabler of Digital Transformation: An Interview with Gianfranco Chimirri, HR communication director of Unilever Italy Part 3: THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION 6.Digital Transformation and Business Models 7.From Disruptively Digital to Proudly Analog: A Holistic Typology of Digital Transformation Strategies 8.Digital Transformation, the Holy Grail and the Disruption of Business Models: Interview with Michael Nilles, Chief Digital and Information Officer, Henkel 9.How Artificial Intelligence and the Digital Transformation Change Business and Society: An Interview with Venture Capitalist Vinod Khosla 10.The Digital Company Culture: Interview with Luca Ferrari, CEO, Bending Spoons 11.Consulting for Digital Transformation: Interview with Giuseppe Folonari, European Head of Business Strategy, AKQA 12.L’Oréal Digital Consumer Operating System 13.Internal Start-ups as a Driving Force in the Digitalization of Traditional Businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4: DIGITAL TRANSFORMATION AND CUSTOMER VALUE CREATION 14.Digital Transformation and Consumer Behaviour: How the Analysis of Consumer Data Reshapes the Marketing Approach 15.Digital Transformation and the Salesforce: Personal Observations, Warnings, and Recommendations 16.Digital Transformation and The Role of Customer-Centric Innovation: Interview with the Chief Value Officer, Thales 17.Digital Transformation in Luxury Industry: Interview with Jean-Christophe Babin, CEO Bulgari 18.The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: Interview with Fabrizio Viacava, chief digital officer of Etro Part 5: THE DIGITAL TRANSFORMATION IN SMEs: CHALLENGES AND BEST PRACTICES 19.Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 20.Digital Transformation and Financial Performance: Do Digital Specialists Unlock the Profit Potential of New Digital Business Models for SMEs? 21.Supporting Pervasive Digitization in Italian SMEs Through an Open Innovation Process CONCLUSION 22.Our Roadmap to Digital Transformation

Read more less

Book SynopsisInverse problems of identifying parameters and initial/boundary conditions in deterministic and stochastic partial differential equations constitute a vibrant and emerging research area that has found numerous applications. A related problem of paramount importance is the optimal control problem for stochastic differential equations. This edited volume comprises invited contributions from world-renowned researchers in the subject of control and inverse problems. There are several contributions on optimal control and inverse problems covering different aspects of the theory, numerical methods, and applications. Besides a unified presentation of the most recent and relevant developments, this volume also presents some survey articles to make the material self-contained. To maintain the highest level of scientific quality, all manuscripts have been thoroughly reviewed.Table of Contents1. All-At-Once Formulation Meets the Bayesian Approach: A Study of Two Prototypical Linear Inverse Problems 2. On Iterated Tikhonov Kaczmarz Type Methods for Solving Systems of Linear Ill-posed Operator Equations 3. On Numerical Approximation of Optimal Control for Stokes Hemivariational Inequalities 4. Nonlinear Tikhonov Regularization in Hilbert Scales with Oversmoothing Penalty: Inspecting Balancing Principles 5. An Optimization Approach to Parameter Identification in Variational Inequalities of Second Kind-II 6. Generalized Variational-hemivariational Inequalities in Fuzzy Environment 7. Boundary Stabilization of the Linear MGT Equation with Feedback Neumann Control 8. Sweeping Process Arguments in the Analysis and Control of a Contact Problem 9. Anderson Acceleration for Degenerate and Nondegenerate Problems 10. Approximate Coincidence Points for Single-valued Maps and Aubin Continuous Set-valued Maps 11. Stochastic Variational Approach for Random Cournot-Nash Principle 12. Augmented Lagrangian Methods For Optimal Control Problems Governed by Mixed Variational-Hemivariational Inequalities Involving a Set-valued Mapping 13. Data Driven Reconstruction Using Frames and Riesz Bases 14. Antenna Problem Induced Regularization and Sampling Strategies 15. An Equation Error Approach for Identifying a Random Parameter in a Stochastic Partial Differential Equation

Read more less

Book SynopsisThe second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, ComTable of ContentsChapter 1: SHAPING THE AMERICAN MASS MEDIA: AN OVERVIEW Chapter 2: INTRODUCTION TO THE ORIGINS, NATURE, AND USES OF THEORIES Chapter 3: THE SCIENTIFIC METHOD AND THE SOCIAL CONSTRUCTION OF REALITY: THE CONTRIBUTIONS OF PHILOSOPHY Chapter 4: PUBLIC OPINION AS SHAPED BY THE PRESS: THE CONTRIBUTION OF POLITICAL SCIENCE Chapter 5: COGNITIVE PROCESSING: THE CONTRIBUTION OF PSYCHOLOGY Chapter 6: THE CONCEPT OF MASS SOCIETY: THE CONTRIBUTION OF SOCIOLOGY Chapter 7: JAMES BRYCE’S 19th CENTURY THEORY OF PUBLIC OPINION AND THE PRESS Chapter 8: WALTER LIPPMAN’S 1920s THEORY OF UNINTENTIONAL NEWS DISTORTION: IMPLICATIONS FOR THE NATURE OF PUBLIC OPINION AND PUBLIC POLICY Chapter 9: THE "MAGIC BULLET" THEORY OF UNIFORM EFFECTS Chapter 10: THE SELECTIVE AND LIMITED INFLUENCES THEORY Chapter 11: THE TWO-STEP FLOW OF COMMUNICATION THEORY Chapter 12: GATEKEEPING THEORY Chapter 13: AGENDA-SETTING THEORY Chapter 14: FRAMING THEORY Chapter 15: USES AND GRATIFICATIONS THEORY Chapter 16: MODELING BEHAVIOR AND SOCIAL COGNITIVE THEORY Chapter 17: SOCIAL EXPECTATIONS THEORY Chapter 18: MEDIA-INFLUENCED DIFFUSION OF INNOVATION THEORY Chapter 19: A THEORY OF AUDIENCE AND MEDIA DEPENDENCY ON POPULAR CULTURE Chapter 20: CULTIVATION THEORY Chapter 21: CRITICAL CULTURAL PERSPECTIVES: INTERPRETATIONS OF MEDIA INFLUENCES ON INDIVIDUALS AND SOCIETY Chapter 22: ADDITIONAL THEORIES AND CONCEPTS

Read more less

Book SynopsisJoan Robinson (1903-1983) was one of the greatest economists of the twentieth century and a fearless critic of free-market capitalism. A major figure in the controversial âCambridge Schoolâ of economics in the post-war period, she made fundamental contributions to the economics of international trade and development. In Economic Philosophy Robinson looks behind the curtain of economics to reveal a constant battle between economics as a science and economics as ideology, which she argued was integral to economics. In her customary vivid and pellucid style, she criticizes early economists Adam Smith and David Ricardo, and neo-classical economists Alfred Marshall, Stanley Jevons and Leon Walras, over the question of value. She shows that what they respectively considered to be the generators of value - labour-time, marginal utility or preferences - are not scientific but âmetaphysicalâ, and that it is frequently in ideology, not science, that we find the reason for the reTrade Review"Not just a great woman economist, Joan Robinson was a brilliant public intellectual – something rarely produced by contemporary British economics." - The Guardian "One of the greatest economic theorists of our time—and probably the greatest woman economist ever." - The New York Times Table of ContentsForeword to the Routledge Classics Edition Sheila Dow 1. Metaphysics, Morals and Science 2. The Classics: Value 3. The Neo-Classics: Utility 4. The Keynesian Revolution 5. Development and Under-Development 6. What are the Rules of the Game? Index

Read more less

Book SynopsisLeading organisations in our contemporary world means grappling with unpredictability, painful pressures and continual conflict, all in the context of an acceleration in the pace of change. We expect the impossible from heroic leaders and they rarely live up to expectations. With countless recommendations, self-help books and new concepts, scholars and management consultants often simplify and dream unrealistically. This book challenges the more orthodox discourse on leadership and presents a way of thinking about leadership that pays closer attention to experience.The contributors in this book, all senior managers or facilitators of leadership development, resist easy solutions, new typologies or unrealistic prescriptions. Writing about their experiences in Denmark, the UK, Israel, Ethiopia, South Africa and beyond, they are less concerned with traits that people can possess and learn, or magical promises of recipes for success, and more with the socio-political process of tTrade Review"I have studied and taught leadership for many years, yet I have growing doubts that what I’ve learned is up to the challenges we face. I found my experience of reading this book to be both profoundly disruptive and surprisingly freeing to my perspective on leadership. It has brought me a renewed sense of curiosity and hope to my work."Dan Leahy, Leadership Development Specialist, Waypoint Leadership Consulting, Kirkland, WA, USA "This is a meaningful and timely inquiry about the ways in which we engage with the concept of leadership. The authors lean into the tensions of traditional leadership education with a lens towards the social and collective agreements that are leadership in practice. An interesting exploration of leadership when context, complexities and relational constructs are essential to the experience."Erica Montemayor, Associate Director, The Wharton School of the University of Pennsylvania, PA, USA"'The future ain't what it used to be' – never was American satirist Yogi Berra's quip as relevant as it is to our current age. A global swirl of change, ranging from the digital revolution through to geopolitics, is invading almost every area of our lives. This volume is an indispensable guide to the dilemmas and possibilities of leadership in the context of these complexities, informed both by theory and practice."Anthony Giddens, Member of the House of Lords and Life fellow of King's College, Cambridge, UK"The picture of contemporary leadership is complex, and this volume wonderfully captures this complexity providing valuable insights into the practice of leading people in organizations. The contributors to this book avoid simple recipes and platitudes about leadership, and instead they question the myth of truly harmonious relations between organizational actors. A really engaging bottom-up and participatory approach to research."Sabina Siebert, Professor of Management, Adam Smith Business School, University of Glasgow, UK"If you feel disappointed by literature that idealizes leadership, and if you cannot entirely recognize your own experiences in literature that takes a critical stance towards the very idea of leadership, this book might become an important read for you … By reflecting on the processes of relating they are part of, and by reflecting a diversity of research literature, the authors offer nuanced reflections on the political nature of leadership, with a recognition of own intentions and engagement. As a result, leadership stands out as neither demonized nor idealized but described from within, yet with the critical distance the reflexivity has enabled."Henry Larsen, Associate Professor, Department of Entrepreneurship and Relationship Management, University of Southern DenmarkTable of Contents1 Introduction; PART I BEING LEADERS 2 From magico-mythical thinking to making promises and forgiving: A headteacher’s critique of transformational school leadership practice; 3 Acting into the unpredictable future: A project manager’s appreciation of a complexity perspective; 4 Leadership as inquiry: Rhythm analysis as a response to contemporary idealisations of freedom; 5 A dialogue with Adam Habib: Radical pragmatism – navigating social justice in universities in the neo-liberal era; PART II DEVELOPING LEADERS 6 A critical look at corporate leadership development; 7 Leading as practice: Expedition-based learning with NASA in the Canyons; 8 A group analytic approach to executive education: Lessons from the larger group; 9 Can talent be managed? A critical perspective on the practice of talent management; 10 A dialogue with Sewit Haileselassie Tadesse: Developing leadership; 11 Final notes on the practice of leadership

Read more less

Book SynopsisConsultancy is a lucrative industry dependent on the production and use of tools and techniques which hold out the promise of success for the organisations it supports: transformation, or greater efficiency and effectiveness, perhaps even culture change. However, a critical and important question is whether these promises are fulfilled in everyday practice in organisations. Is it possible at all for consultants to predict and control the changes that their clients ask for? This volume reframes the role of consultants from detached observers wielding a stable body of knowledge useful in all contexts, to that of skilled participants in the conscious and unconscious processes of organisational life.In this book, one of three in a series looking at complexity and management, the expert authors bring together their experiences to provide vibrant accounts of how to lead in everyday organisational situations using practical judgement. The book includes a brief historical intrTrade Review"To the extent that consultancy involves immersing oneself in an alien (client) environment so as to elicit a feel for the culture and relational dynamics of that setting, it represents a derivative – albeit commercial – form of ethnography. What better method, then, to explore the practice of consultancy itself? Furthermore, and as the editors of this volume rightly observe, the complexity and uncertainty of everyday consultancy life belies the orderliness and linearity of consultancy technique prescribed in mainstream management literature. The (auto)ethnographic methods advanced collectively by the contributors of this book takes aim at this tension. This volume makes for a read that is genuinely insightful, rewarding, and pedagogically rich."Dr. Tom Vine, Associate Professor, University of Suffolk, and editor, Ethnographic Research and Analysis: Anxiety, Identity and Self"This timely book is for reflective managers as well as consultants who are unconvinced or disillusioned by conventional wisdom. It proposes a ‘grown up’ approach that moves away from the easy idealizations and simplifications of organizational realities and consultancy interventions. Based upon insights born of curiosity and lived experience, each chapter deals with the ‘dirt’ and explores the ‘shadows’ of organizing and managing. Emphasizing the importance of increased self-understanding and deeper sense-making, this path-breaking book urges and advances the adoption of more thoughtful, less self-defeating means of grappling with the demanding, contradictory practices of managing and consulting."Prof. Hugh Willmott, Bayes Business School"How stimulating to encounter a text that probes those discomforting experiences that arise during consulting processes, and, rather than explaining them away or trying to avoid them, shows how discussing these frankly and thoughtfully unearths a fertile ground for informing ethical action."Dr. Patricia Shaw, Co-founder of the Doctor of Management Programme at University of Hertfordshire"A unique book, based in the autoethnographic experience of its contributors, this collection provides a richly nuanced and reflexively theorised insight into the complex reality of everyday consultancy practice. It is essential reading for practitioners, researchers and students."Prof. Ian Burkitt, University of BradfordTable of Contents1 Moving beyond neutrality: recognising the moral agency of the consultant through reflexive inquiries into shame 2 Consulting: facilitation and shame: working together to avoid challenges to our sense of self in the recognition of others 3 What are consultants actually recognised for? 4 Actualising plurality: an Arendtian perspective on responding to powerlessness and loss of freedom 5 Collaboration as a politics of affect 6 Selling ourselves short: marketing the self strategically: towards success beyond recognition Conclusion: summarizing reflections on the practice of consultancy

Read more less

Book SynopsisHaving engaged in an intensified war against corruption for more than four decades since the period of reform and opening up, China is now at a turning point in its anti-corruption agenda. Many believe that building government integrity has been a top-down process in China, and the anti-corruption strategies taken by the current administration seem to have confirmed it. This book challenges the view by analyzing local anti-corruption innovations in recent years and argues for the importance of bottom-up efforts in controlling corruption.The book attempts to answer the question of whether the rise of local anti-corruption innovations has helped China to pursue anti-corruption reform more effectively and, if so, why. It proceeds to analyze the major patterns of local anti-corruption innovations, the ways in which they have been initiated and implemented, and the factors influencing their success or failure. The book includes more than 400 cases of local innovative anti-corruptiTable of Contents1. Introduction: Local Anti-Corruption Innovations in China 2. Rethinking Approaches to Study: Anti-Corruption in Post-Reform China 3. Historical Overview 4. Local Anti-Corruption Innovations 5. The Jiangmen Case 6. The Qianhai and Hengqin Cases 7. The Shenzhen Case 8. Conclusion

Read more less

Book SynopsisFoundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practical tools to approach social entrepreneurial projects. It is designed to be easily approachable by anyone without prior in-depth knowledge of the subject. The book is divided into two parts; the first provides readers with theoretical foundations to understand the phenomenon of social entrepreneurship, its different interpretations, the context in which it developed, and its socio-economic function. The second part of the book covers what it takes to create and manage a social entrepreneurial initiative. Pedagogical features are incorporated throughout to aid learning. They include summary tables, international case studies of social entrepreneurs from both developed and emerging economies, as well as suggested exercises and examples of how the tools presented are Table of ContentsList of figuresList of tablesAbout the authorAcknowledgements IntroductionPART 1 – Theoretical foundations of social entrepreneurship1. Introduction to social entrepreneurship 2. Social entrepreneurship and social change 3. Characteristics of social entrepreneurship 4. The social entrepreneurship ecosystem 5. The present and future of social entrepreneurship PART 2 – Practical foundations of social entrepreneurship6. Identifying an opportunity for social entrepreneurship7. Developing a social entrepreneurial idea 8. From developing to implementing a social entrepreneurial idea9. Creating strong foundations for social entrepreneurial organisations10. Funding and growing social entrepreneurial organisations11. Measuring impact Appendix – Case study: MayamikoGlossaryBibliographyIndex

Read more less

Book SynopsisThis book is set against the assumption that humans' unique feature is their infinite creativity, their ability to reflect on their deeds and to control their actions. These skills give rise to genuine uncertainty in society and hence in the economy. Here, the author sets out that uncertainty must take centre stage in all analyses of human decision making and therefore in economics. Uncertainty and Economics carefully defines a taxonomy of uncertainty and argues that it is only uncertainty in its most radical form which matters to economics. It shows that uncertainty is a powerful concept that not only helps to resolve long-standing economic puzzles but also unveils serious contradictions within current, popular economic approaches. It argues that neoclassical, real business cycle, or new-Keynesian economics must be understood as only one way to circumvent the analytical challenges posed by uncertainty. Instead, embracing uncertainty offers a new analytical paradigm which, inTrade Review"Essential reading for everyone who is willing to take "uncertainty" in economics seriously!", Prof. Dr. Joachim Güntzel, Baden-Württemberg Cooperative State University, Ravensburg, GermanyTable of ContentsPreface.Acknowledgements.Introduction.1. What's uncertainty, after all?2. Uncertainty in economics.3. Uncertainty in the economy.4. The empirics of uncertainty.5. Conclusion.Bibliography.Index.

Read more less

Book SynopsisDesign impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite designâs omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.Table of ContentsPart I Design for Behaviour Change: its Background and Significance, Chapter 1 Introduction: Designing for Behavioural Change, Chapter 2 Design’s Intrinsic Relationship with Change and its Challenges for the 21st Century, Part II Models, Methods and Tools for Design for Behaviour Change, Chapter 3 Introducing Models, Methods and Tools for Design for Behaviour Change, Chapter 4 The Product Impact Tool: The Case of the Dutch Public Transport Chip Card, Chapter 5 Design Interventions for Sustainable Behaviour, Chapter 6 Design, Behaviour change, and the Design with Intent Toolkit, Chapter 7 Tweaking Interaction through Understanding the User, Chapter 8 Design for Healthy Behaviour, Chapter 9 Facilitating Behaviour Change through Mindful Design, Chapter 10 Practices-Oriented Design, Chapter 11 Futuring and Ontological Designing, Chapter 12 The Hidden Influence of Design, Chapter 13 Summary of Design for Behavioural Change Approaches, Part III Applying Design for Behaviour Change, Chapter 14 Design for Behaviour Change: Introducing Five Areas of Application and Related Case Studies, Chapter 15 Design for Behaviour Change and Sustainability, Chapter 16 Design for Behaviour Change for Health and Wellbeing, Chapter 17 Design for Behavioural Safety, Chapter 18 Is ‘Nudge’ as Good as ‘We Think’ in Designing against Crime?Contrasting Paternalistic and Fraternalistic Approaches to Design for Behaviour Change, Chapter 19 Design for Social Behaviour Change, Chapter 20 Reflecting on Current Applications of Design for Behaviour Change, Part IV The Current State and Future of Design for Behaviour Change, Chapter 21 Conclusion, Chapter 22 Future Prospects

Read more less

Book SynopsisBusiness transfer' refers to the transfer of ownership and leadership from one or more outgoing owner-manager(s) to one or more incoming owner-manager(s). Apart from all the company''s material assets, it presupposes that information, relationships, know-how and social capital are also transmitted from one to the other.  While much of the research on entrepreneurship has focused on new business ventures, few studies have considered business transfers as an alternative way of embarking on entrepreneurial activities. Business Transfers, Family Firms and Entrepreneurship provides the international community with a more comprehensive state-of-the-art of business transfer studies, which will enrich readers' understanding. The business transfer is examined through different prisms: family businesses, internal business transfers to employees, external business transfers, and woman in business transfers.  This book deals with business transfer as a whole, foTable of ContentsPart 1. Definitions. 1. Business transfer: Historical perspectives, definitions and the transfer process Bérangère Deschamps. 2. Revisiting the entrepreneurial exit decision process: A decision-making model Marie-Josée Drapeau, Maripier Tremblay. Part 2. Family business transfers. 3. Emotions in family business succession Soumaya SFEIR. 4. Family business transfer: A stressful event for successors Florence Guiliani, Luis Cisneros. 5. The making of family entrepreneurs: How heirs become entrepreneurs and take over a family business Paulette Robic, Dominique Barbelivien, Nicolas Antheaume. 6. Succession and family business in between emotional and financial issues: The role of governance with a two-tier system Céline Barrédy. 7. Succession and strategic renewal in family firms: Insights from a French family firm Didier Chabaud, Mariem Hannachi, Hedi Yezza. Part 3. Internal business transfers to employees. 8. Towards a better understanding of SME employee buyouts Catherine Thévenard-Puthod, Cédric Favre. 9. Is a workers cooperative an effective means for transferring SMEs? Marie-Christine Barbot-Grizzo. Part 4. External business transfer. 10. A research framework for external business transfers of SMEs Bérangère Deschamps, Susanne Durst. 11. The legitimacy of the external successor: Issues and means of acquisition Lyès Mazari, Sandrine Berger-Douce, Bérangère Deschamps. 12. From outsider to insider: Organisational socialisation in takeover situations Sonia Boussaguet. 13. How to effectively support external buyers in a post-business transfer situation? Catherine Thévenard-Puthod. Part 5. Women in business transfers. 14. Family as an institution to investigate the role of women in the transfer of family businesses Paulette Robic. 15. Gender and succession in the family business Christina Constantinidis. 16. Daughters: Invisible heroes of family businesses? Audrey Missonier, Annabelle Jaouen, Béatrice Albert. 17. Female external successors: Difficulties during the business transfer process and types of support required Bérangère Deschamps, Catherine Thévenard-Puthod.

Read more less

Book SynopsisReal Estate Investment: A Strategic Approach introduces professional and technical approaches to building and managing large real estate portfolios. The new edition has been fully rewritten and reorganised and includes five new chapters, 25 new international case studies and a renewed focus on topics such PropTech (property technology), innovation and ESG.Andrew Baum outlines the market and the players who dominate it; the investment process; the vehicles available for investment; and an approach to global portfolio construction, pricing and performance measurement. The book contains many useful features for students, including numerous boxed examples drawing on international cases, a glossary, and chapter summaries. Ideal for undergraduate and postgraduate students on all real estate and property courses and related business studies and finance courses, Real Estate Investment is designed to provide a foundation for the next generation of investment manTable of ContentsPART 1: INTRODUCTION TO THE MARKET 1. Introduction: real estate – the asset class 2. The market – and who makes it 3. Market fundamentals and rent PART 2: THE INVESTMENT PROCESS 4. Pricing real estate and the investment process 5. Portfolio theory and risk 6. Development 7. Asset management 8. Capital structure: equity and debt PART 3: INVESTMENT VEHICLES 9. Real estate funds 10. Structured real estate investment and options PART 4: BUILDING PORTFOLIOS 11. International real estate investment 12. Real estate strategy - theory into practice PART 5: MEASURING PERFORMANCE 13. Performance measurement and attribution PART 6: THE FUTURE 14. The future of real estate investment

Read more less

Book SynopsisWine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.Incorporating the latest philosophies and research tTrade Review'There is a periodic need for review and update of academic fields of study, a task performed admirably by this new Routledge Handbook of Wine Tourism. With seven sections and 57 chapters it is both comprehensive and timely, including a chapter on post-Covid implications. I am particularly pleased to see a wider coverage geographically, for example, India and Japan, and expansion of the field theoretically and methodologically. In addition to traditional themes of wine tourism such as marketing and regional development, readers will gain new insights on experiences - including virtual - sustainability, cultural constructs, social media and other technological developments. The editor summarizes progress and sets a new research agenda to move the field forward.'- Prof. Donald Getz, PhD, Emeritus Professor, The University of Calgary, Canada'This handbook provides a wide-ranging, multidisciplinary examination of wine tourism. Chapters draw from both established and emerging scholars in the field and span traditional wine tourism destinations and relative newcomers around the world. Topics engage with diverse perspectives and exciting new directions in wine tourism research, from studies of underrepresented winery visitors to the wine tourism developments in the post-COVID-19 environment. This state-of-the-art volume provides essential reading for scholars and students interested in this dynamic area of tourism.' - Prof. Velvet Nelson, PhD, Department of Environmental and Geosciences, Sam Houston State University, Huntsville, Texas, USA 'This handbook is an extensive and multidisciplinary effort to frame the complexity of wine tourism, with an interesting focus on its role to boost regional development, local economy, and community empowerment. 57 up-to-date chapters covering theoretical and practical contents through the contribution of renowned scholars, emerging talented researchers and practitioners. Prof. Saurabh Kumar Dixit, in his 4th experience as editor of a Routledge Handbook, has been able to set up an outstanding review of the main challenges that wine tourism stakeholders have to face, as well as appropriate methods and tools to address them.' -Prof. Alessio Cavicchi, PhD, Department of Agriculture, Food and Environment, University of Pisa, Pisa, ItalyTable of ContentsPart I: Setting the Scene for Wine Tourism. 1.The growth and evolution of global wine tourism. 2.Nature and significance of wine tourism: An Australian perspective. 3.Conceptualization of a winescape framework. 4.Contributions of wine routes and trails to wine tourism experiences. 5.Regulatory and ethical influences and predicaments of wine tourism development: A case from Nashik, India. 6.Exploring co-creation process in the wineries: the relevance of social partner characteristics. 7.Wine tourism in Canada. 8.Key challenges in global wine tourism. PART II: PROFILING AND SEGMENTATION OF THE WINE TOURISM MARKET. 9.Understanding the wine tourism markets. 10.Wine tourism and consumer behavior. 11.Preferences and characteristics of wine tourists. 12.Wine tourism´s institutional framework and governing system: evidence from Portugal and six international reference markets as benchmarks. 13.Wine tourist motivations and perceptions of destination attributes. 14.Wine consumers’ knowledge of wine and their wine self-confidence in different sales contexts. 15.The emerging wine tourist: perspectives of multicultural, first-time winery visitors. 16.Senior travelers and wine tourism experience: opportunities of an evolving market segment. PART III: WINE TOURISM AS AN INSTRUMENT FOR THE REGIONAL DEVELOPMENT. 17.Wine tourism: A story rooted in place. 18.Strategies for developing wine tourism destination: the case of the Douro Valley (Portugal). 19.Wine tourism development: From the host community’s perspective. 20.Winery owners’ perceptions and motivations towards wine tourism: discourses of winery owners in Langhe, Northern Italy. 21.Wine tourism in rural Japan: an integrated development instrument. 22.Wine tourism gentrification: transforming rural agricultural regions in the USA. 23.Role of great wine capitals network in making wine tourism a competitive factor of a territory. 24.From wine to vermouth: events as guardians of the territory. PART IV: NEW APPROACHES AND PRACTICES IN WINE TOURISM MARKETING. 25.Marketing destinations through wine tourism - using the example of developing wine tourism in Austria. 26.The role of wine festivals in Swedish wine tourism marketing. 27.The emergence of a new wine tourism field: entrepreneurial struggles. 28.Creative star wine districts: an exploratory research. 29.Folk wine festivals in Italy: a grassroot strategy for developing wine tourism. 30.Matching business travel with wine tourism – the case of the Canton of Grisons, Switzerland. 31.Memorability, satisfaction, and intention to recommend to others: a segmentation-based study of winery visitors in Australia. PART V: WINE TOURISM EXPERIENCE: MANAGEMENT AND SUCCESS STORIES. 32.Introducing the wine tourism experience (WTE) framework to design the ultimate tourist experience. 33.The staging of wine tourism experiences in Australia. 34.The taste of experience: the sensitivities of wine tourists. 35.Antecedents, elements, and outcomes of the wine tourism experience at the destination. 36.Multisensory experience of wine tourism. 37.The influence of wine involvement on wine tourism motivations and experiences. 38.Wine tasting and appreciation experiences at wineries. 39.The Louise: A luxury wine hotel experience in the vineyards. 40.Markers, benefits, and pitfalls of authenticity in wine tourism: A case study in Melnik, Bulgaria. 41.Capturing core experiential aspects in winery visitors’ TripAdvisor reviews: Netnographic insights from Santorini and Crete. 42.Wine routes and trails Vis-A-Vis wine tourism: experiences and examples from Slovenia. PART VI: INNOVATIONS AND TECHNOLOGICAL ADVANCEMENTS IN WINE TOURISM. 43.The role of technology in wine tourism. 44.Virtual wine tourism experiences. 45.Social media marketing in wine tourism. 46.Branding wine products and wine tourism destinations through e-storytelling: examining contemporary tourism interpretation. 47.Hybrid wine grapes and emerging wine tourism regions. 48.Post COVID-19 developments in the wine tourism sector49.Wine, tourism and the global pandemic: Realising opportunities for new wine markets and experiences. PART VII: TERROIR SUSTAINABILITY AND CULTURAL CONSTRUCTS IN WINE TOURISM. 50.A sustainable perspective for wine tourism management. 51.The fluidity of terroir: the delusion of sustainability and authenticity in wine tourism. 52.Sustainable wine tourism: the case of natural wines. 53.Rural landscapes, culture, and wine tourism. 54.Exploring the role of restaurant wine lists in communicating local sense of place to tourists. 55.Vital elements to foster territorial development based on wine tourism. 56.Integrating wine tourism with rural tourism experience. 57.Conclusion: Uncorking The Emerging Realms For Wine Tourism Research.

Read more less

Book SynopsisWine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.Incorporating the latest philosophies and research t

Read more less

Book SynopsisDigital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises based on theory and recognized good practice which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.Key updates to the new edition include: The role of the digital influencer Direct to Consumer (DTC) and omni-channel retailing Individuals' privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impaTable of ContentsList of figures; List of tables; Acknowledgements; 1. Chapter 1 Introduction; 2. Chapter 2 Digital Customers, 2.1 Introduction, 2.2 Online buying behaviour, 2.3 The only way is ethics, 2.4 Digital marketing and the environment; 3. Chapter 3 Marketing goes digital, 3.1 Introduction, 3.2 Digital isn’t the only option, 3.3 Non-marketers in digital marketing, 3.4 In house or out-source, 3.5 Fads, trends, next big things and the occasional sustainable model, 3.6 Digital marketing objectives; 4. Chapter 4 Search Engine Optimization, 4.1 Introduction, 4.2 How search engines work, 4.3 Keyword selection, 4.4 On-site optimization, 4.5 Off-site optimization, 4.6 Third-party SERP ranking, 4.7 Enterprise SEO; 5. Chapter 5 Website Development, 5.1 Introduction, 5.2 Website management and development, 5.3 Usability, 5.4 The basics, 5.5 Content development, 5.6 The global web presence; 6. Chapter 6 E-commerce and the Retail Website, 6.1 Introduction, 6.2 Multi- and omni-channel retailing, 6.3 Comparison Shopping engines and e-marketplaces, third-party shopping sites and social shopping, 6.4 Direct to consumer (DTC), 6.5 The e-commerce website, 6.6 Fulfilment and returns; Chapter 7 B2B and the B2B Website, 7.1 Introduction, 7.2 B2B buyer behaviour, 7.3 B2B website development, 7.4 The B2B e-commerce website, 7.5 B2B e-marketplaces; Chapter 8 Advertising Online, 8.1 Introduction, 8.2 Objectives and management, 8.3 Online ad formats and delivery systems, 8.4 Networked display advertising, 8.5 Search advertising, 8.6 Landing pages, 8.7 Limitations of online advertising, 8.8 Ad fraud; 9. Chapter 9 Email Marketing, 9.1 Introduction, 9.2 Email as a medium for direct marketing, 9.3 Triggered emails, automated response, enquiry response and admin emails as a medium for marketing messages, 9.4 Email newsletters; 10. Chapter 10 Marketing on social media, Prologue, Preface: What's in a name?, 10.1 Introduction, 10.2 Blogging, 10.3 Consumer reviews and ratings, 10.4 Social networking, social sharing and communities, 10.5 Customer service and support on social media, 10.6 Influencers, 10.7 Strategic considerations for marketing on social media, 10.8 Limitations of marketing on social media, 10.9 Social media use and user behaviour, 10.10 Epilogue; 11. Chapter 11 Metrics and analytics, Prologue, 11.1 Introduction, 11.2 How analytics are presented and used, 11.3 Limitations of online data; Index

Read more less

Book SynopsisDisneyization of Drug Use offers an innovative, ground-up understanding of the atypical patterns of illegal drug use that often permeate multi-day party zones such as nightlife tourist resorts and music festivals.Drawing on ethnographic research conducted over three summers in Ibiza, the book contextualizes the drug and alcohol-related experiences of tourists and seasonal workers operating in the island''s infamously hedonistic party spaces. Through an innovative application of Alan Bryman's (2004) seminal work, The Disneyization of Society, the book argues how the same marketing principles that generate consumption in the legal economy of Disney theme parks also drives illicit drug use in Ibiza and music festivals, where the line between legal and illegal substances rapidly blurs to the point of collapse. This highly innovative book offers rich insights into the complex interplay between drug and alcohol use, agency, pleasure, risk, consumerism, and social contTrade Review“Starting out from an original conceptual premise and jam-packed with insightful fieldwork observations, Tim Turner’s Disneyization of Drug Use is not just a valuable new addition to the criminological literature on drugs and tourism, it also works as an alternative, high-octane expose of Ibiza’s fabled club and bar scene. If you’ve ever wondered what lies behind ‘The White Isle’s’ global reputation as the epicentre of clubbing and youthful excess, look no further.”Keith Hayward, Professor of Criminology, University of Copenhagen, DenmarkTable of ContentsChapter 1: Introduction Chapter 2: The Call of the Wild: Drugs, Pleasure, and EscapeChapter 3: Messy Methods, Dirty KnowledgeChapter 4: Disneyized Theming: Welcome to the Pleasure Dome Chapter 5: Disneyized Hybrid Consumption: Space, Drugs and Normalization Chapter 6: Disneyized Branding and Merchandise: Drugs and Hierarchies of CoolChapter 7: Disneyized Performative Labour: Drug Use and Dealing Amongst Ibiza’s Seasonal WorkersChapter 8: The Disneyization of Drug Use: From Ibiza to FestivalsChapter 9: Conclusion

Read more less

Book SynopsisThis comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.Trade Review"Content strategy is a growing practice across many fields. This book is an excellent introduction to content strategy, particularly for professional and technical communicators. It provides a bird’s-eye view of everything content, so that the learner understands the value of content strategy in a broader context. It also gives a worm’s-eye view of the skills and steps involved in creating compelling content. The many practical examples and useful exercises help set this book apart." -- Dr. Quan Zhou, Professor, Department Chair, Metropolitan State University"This much-needed text is the first in the field of technical communication to articulate—with teachers and students in mind—the practices, genres, workflows, and underlying principles of the emerging discipline of content strategy. Teachers and students will find valuable guidance on how to approach different stages of the content strategy process, from conducting a content audit to developing content models to delivering, governing, and maintaining genres. Written in an accessible and engaging style and full of robust examples and downloadable templates, this text is a must read for anyone interested in learning about content strategy and developing skills for content strategy work, which spans across disciplines and organizational contexts, large and small." -- Dr. Rebekka Andersen, Associate Professor, Associate Director of Writing in the Professions, University of California, Davis "Guiseppe Getto, Jack Labriola, and Sheryl Ruszkiewicz's new book on content strategy fills a significant hole in the field of technical and professional technical communication. If you're like me and teach whole courses dedicated to content strategy, you already know that there are many books for marketing or public relations students, but those devoted to TPC students are difficult to find. They're even more different to find when you're looking for authors who are experts in the field with real dirt under their fingernails gained through actual practice. I'm really looking forward to using this book in my next content strategy course instead of having to cobble together selections from disparate publications." -- Dr. Tharon Howard, Professor, MA in Professional Communication Graduate Program Director, Clemson University"Content strategy is a growing practice across many fields. This book is an excellent introduction to content strategy, particularly for professional and technical communicators. It provides a bird’s-eye view of everything content, so that the learner understands the value of content strategy in a broader context. It also gives a worm’s-eye view of the skills and steps involved in creating compelling content. The many practical examples and useful exercises help set this book apart." -- Dr. Quan Zhou, Professor, Department Chair, Metropolitan State University"This much-needed text is the first in the field of technical communication to articulate—with teachers and students in mind—the practices, genres, workflows, and underlying principles of the emerging discipline of content strategy. Teachers and students will find valuable guidance on how to approach different stages of the content strategy process, from conducting a content audit to developing content models to delivering, governing, and maintaining genres. Written in an accessible and engaging style and full of robust examples and downloadable templates, this text is a must-read for anyone interested in learning about content strategy and developing skills for content strategy work, which spans across disciplines and organizational contexts, large and small." -- Dr. Rebekka Andersen, Associate Professor, Associate Director of Writing in the Professions, University of California, Davis "Guiseppe Getto, Jack Labriola, and Sheryl Ruszkiewicz's new book on content strategy fills a significant hole in the field of technical and professional technical communication. If you're like me and teach whole courses dedicated to content strategy, you already know that there are many books for marketing or public relations students, but those devoted to TPC students are difficult to find. They're even more difficult to find when you're looking for authors who are experts in the field with real dirt under their fingernails gained through actual practice. I'm really looking forward to using this book in my next content strategy course instead of having to cobble together selections from disparate publications." -- Dr. Tharon Howard, Professor, MA in Professional Communication Graduate Program Director, Clemson UniversityTable of ContentsIntroduction: What Is Content Strategy Chapter 1: Key Concepts in Content Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience Analysis Chapter 4: Identifying Content Types and Channels Chapter 5: Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a Content Strategy Plan Chapter 8: Collaborating With Other Content Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring Content Usability and Accessibility Chapter 11: Delivering, Governing, and Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools and Technologies Chapter 14: Establishing Yourself as a Content Strategist

Read more less

Book SynopsisHealthcare and knowledge management is the need of the era; this book investigates various challenges faced by practitioners in this area. It also covers the work to be done in the healthcare sector and the use of different computing techniques for better insight and decision-making. Healthcare and Knowledge Management for Society 5.0: Trends, Issues, and Innovations showcases the benefits of computing techniques used for knowledge management in the field of healthcare in the futuristic perspective of having a human-centric society 5.0. The book includes topics related to the use of technologies like artificial intelligence, machine learning, deep learning, Internet of Things, blockchain, and sensors for effective healthcare and management. Case studies are included for easy comprehension and the book covers the most up-to-date research in the field. The use of techniques like artificial intelligence in the field of knowledge management is also discussed.This book is i

Read more less

Book SynopsisThis new edition of An Economic History of Early Modern India extends the timespan of the analysis to incorporate further research. This allows for a more detailed discussion of the rise of the British Empire in South Asia and gives a fuller context for the historiography.Table of ContentsIntroduction 2. State Formation 3. State Consolidation 4. The Agrarian Order 5. Conditions of Business 6. Towns 7. Levels of Living 8. The Rebellion of 1857 9. Conclusion

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisThis book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather robust and complex African experiences are covered to provide a rich multidisciplinary and multi-level analysis of the dynamics of newly emerging markets. Rural Development and the Construction of New Markets analyses newly constructed markets as nested markets. Although they are specific market segments that are nested in the wider commodity markets for food, they have a different nature, different dynamics, a different redistribution of value added, different prices and different relations between producers and consumers. Nested markets embody distinction viz-a-viz the general markets in which they are embedded. A key aspect of nested markets is that these are constructed in and through social struggles, which in turn positions this book in relation to classic and new institutional economic analyses of markets. These markets emerge as steadily growing parts of the farmer populations are dedicating their time, energy and resources to the design and production of new goods and services that differ from conventional agricultural outputs. The speed and intensity with which this is taking place, and the products and services involved, vary considerably across the world. In large parts of the South, notably Africa, farmers are âstructurallyâ combining farming with other activities. By contrast, in Europe and large parts of Latin America farmers have taken steps to generate new products and services which exist alongside ongoing agricultural production.This book not only discusses the economic rationales and dynamics for these markets, but also their likely futures and the threats and opportunities they face. Trade ReviewEste libro, publicado originalmente en inglés, rescata interesantes experiencias relacionadas a la construcción de mercados de alimentos con lógicas diferentes al capitalismo. El propósito es reflexionar sobre su aporte a un modelo de desarrollo rural que permita mejorar la calidad de vida de los agricultores familiares. [...] En suma, se trata de un texto de una enorme riqueza empírica y teórica. Desde donde no solamente se pueden extraer dimensiones heurísticas sumamente útiles, sino que también se pueden inferir recomendaciones de políticas públicas que puedan apoyar los procesos de desarrollo rural y alentar la consolidación y expansión de estos mercados protegidos. — Cristian Emanuel Jara, CONICET-UNSE in Población & Sociedad, Vol. 24 (2), 2017.Table of Contents1. The construction of new, nested markets and the role of development policies 2. Newly emerging, nested markets: a theoretical introduction 3. The construction of nested markets 4. Family farming, institutional markets and innovations in public policy 5. Self-labelling, certification and alternative marketing networks 6. Rural tourism in China and the construction of new markets 7. Multi-level rural governance performances and the unfolding of nested rural markets in Europe 8. Smallholder irrigators and fresh produce street traders in Thohoyandou, Limpopo Province, South Africa 9. Beyond land transfers: the dynamics of socially driven markets emerging from Zimbabwe’s Fast Track Land Reform Programme 10. In the shadow of global markets 11. Reconsidering the contribution of nested markets to rural development

Read more less

Book SynopsisThroughout history and in every geographical location, the rise and fall of industry, which impact the fate of large populations, are tied to the development and cultural entanglement of particular models that are articulated with political power. Models are understood as knowledge devices â expert, theoretical, practical and commonsense â that are embedded in cultural and social environments and designed through struggles at various scales.This book results from the collaboration of an interdisciplinary team bringing together specialists in anthropology, geography, sociology, economics, political science, mathematics and engineering around the theme of âModels and their Effects on Development Pathsâ. Based on empirical research conducted on the heavy industries, Industry and Work in Contemporary Capitalism addresses how models that inform the organization of work and production and are created by powerful actors may diverge from, overlap with, or contradict theTable of Contents1. Industry and Work in Contemporary Capitalism: Models, markets and crisis in the global system Part I: Models - What they are and what they do 2. Isomorphism and Local Interests in the Spread of Global Policies: An enquiry into privatization policy adoption using computer modelling and simulation 3. Modelling the Economy with Language 4.Class and Social Order: Political consequences of the move from class to culture Part II: Scale and Disjuncture 5. Steel Industry, Geography, and Regional Development: Evolving and travelling concepts 6. Learning from Minas Gerais: Flows of capital, production and managerial models in the steel industry 7. Continuities and Discontinuities of Economic Models and Workers’ Perception of Model Changes in Argentina Part III: Innovation Technologies and Power 8. Global Dynamics, Local Responses to Industrial Innovation and Livelihood Transformations 9. Politics for Industrial Machines: Techno-political transitions in a Spanish steel plant Part IV: Policies and Politics 10. Civil society, Global Governance and the Circulation of Models 11. Spain’s Labour Reforms: Temporariness, flexibility, and discipline of the working class 12. Reflections on an industrial policy for a sustainable European steel industry

Read more less