E-commerce: business aspects Books

Book SynopsisAttract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.Table of ContentsForeword v Preface vii Acknowledgments xi PHASE 1: PLANNING Chapter 1 Setting the Stage for an Optimized State of Mind 3 Chapter 2 Journey: Where Does Optimize and Socialize Fit in Your Company? 15 Chapter 3 Smart Marketing Requires Intelligence: Research, Audit, and Listen 25 Chapter 4 In It to Win It: Setting Objectives 39 Chapter 5 Roadmap to Success: Content Marketing Strategy 51 PHASE 2: IMPLEMENTATION Chapter 6 Know Thy Customer: Personas 65 Chapter 7 Words Are Key to Customers: Keyword Research 75 Chapter 8 Attract, Engage, and Inspire: Building Your Content Plan 99 Chapter 9 Content Isn’t King, It’s the Kingdom: Creation and Curation 115 Chapter 10 If It Can Be Searched, It Can Be Optimized: Content Optimization 127 Chapter 11 Community Rules: Social Network Development—Don't Be Late to the Social Networking Party 157 Chapter 12 Electrify Your Content: Promotion and Link Building 175 Chapter 13 Progress, Refi nement, and Success: Measurement 195 PHASE 3: SCALE Chapter 14 Optimize and Socialize: Processes and Training 211 Chapter 15 Are You Optimized? 225 About the Author 231 Notes 233 Index 239

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Book SynopsisWorking Backwards is an insider''s breakdown of Amazon''s approach to culture, leadership, and best practices from two long-time Amazon executiveswith lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between themmuch of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web ServicesBryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own companyno matter the sizethe authors illuminate how Amazon's fourteen leadership principles inform decision-making at all

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Book SynopsisAshley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian. Based in San Francisco, CA, her work has been featured in TIME, Forbes, Content Marketing Institute and The Journal of Brand Strategy. As a speaker she's shared insights with audiences at conferences including DigiMarCon, Digital Summit, INBOUND and MarketingProfs B2B Forum. She has been awarded as one of the Top 100 Product Marketing Mentors 2024, 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 and 50 Marchitects to Follow 2022.

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Book SynopsisTom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

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Book SynopsisCapture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world.

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Book SynopsisTrade Review"I've underlined something on almost every page! I wish I wrote this book -- it's really that good!" –Jeff Walker, #1 New York Times bestselling author of Launch “Russell is the one person who has helped me beyond measure create incredible success online. I wish I’d had this book earlier. My business has profited hugely in the short amount of time I’ve been working with Russell.” –Liz Benny, entrepreneur and business coach“This book is awesome! It was truly eye opening. I’ve been around for a long time and this is one of the few books that actually taught me some new stuff.” –Jim Edwards, founder of Guaranteed Response Marketing, LLC“You can create all the content you want, but if you don’t have a funnel in place, you’re just blowing in the wind. Dotcom Secrets was instrumental in helping me create the funnels that I needed (and that I currently use), in order to generate over $250k in revenue every month.” –John Lee Dumas, founder and host of “Entrepreneur on Fire” podcast

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Book SynopsisTrade Review“In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.” —Alison J. Prince, BecauseICan, creator of the 0-100k System “Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.” —Liz Dunoon, The 10 Minute Tutor, author of Helping Children with Dyslexia“Russell Brunson is incredible. I’ve been with other coaches, incredible coaches, and what Russell’s done is take abstract ideas and packages them neatly into little steps and principles. He’s allowed me to see what I was doing, I just couldn’t put words to it. Russell has a gift for putting powerful things into step-by-step formulas. —Setema Gali, author of Winning After the Game“Russell’s advice has helped me keep my business lean. For the past nine years I’ve been able to live in 65 different countries and support myself with the sale of just one ebook that costs $67.00. I’ve sold over 100,000 copies. We’ve started other businesses as well.” —Jacob Hiller, athletic performance coach and creator of The Jump Manual“If it wasn’t for Expert Secrets, it would have been impossible to grow my business the way I have. Russell has already figured out what works and what doesn’t. I’ve been able to help over 350,000 women with my program, and that wouldn’t have been possible without the information I learned from Russell.”—Kaelin Poulin, co-founder of LadyBoss Weight Loss “Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today’s marketplace.” —Garrett J. White, founder of the Wake Up Warrior movement and author of Warrior Book“Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.” —Dr. Chad Woolner, DC, Align Integrated Medical Clinic“Expert Secrets taught me the importance of putting together and building a solid culture in whatever you’re doing. When you become an expert, it’s vital to also build a culture and community around your movement. I’m able to help so many more people around the world now because of what I’ve learned from Russell.” —Liz Benny, The Queen of Kapow, entrepreneur and business coach"Expert Secrets helps me better teach branding and marketing to my stylist students."—Danielle White, founder of DKW Styling

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Book SynopsisMILLION DOLLAR INTERNET MARKETER REVEALS THE CONTROVERSIAL, 4-STEP SYSTEM YOU CAN EASILY APPLY TO PROFIT FROM THE BILLIONS BEING SPENT ON E-LEARNING AND CREATE A LIFE OF TOTAL FREEDOM

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