E-commerce: business aspects Books
Springer Fachmedien Wiesbaden E-Business mit Cloud Computing: Grundlagen
Book SynopsisDas Buch erlaubt einen kompakten Einstieg in die Themen E-Business und Cloud Computing. Es vermittelt informatikbezogene und betriebswirtschaftliche Kenntnisse und stellt betriebliche Anwendungen vor. Nach einer Einführung in das Thema E-Business, in der auch das Thema "Internet der Dinge" beleuchtet wird, werden informatikbezogene Grundlagen wie HTML, XML und RESTful Services dargestellt. Es folgt eine Beschreibung von Cloud Computing, wobei seine Entstehung und seine Merkmale aus geschäftsbezogener und informationstechnischer Sicht beleuchtet werden. Der Einsatz von Services wird anhand verschiedener Anwendungen aus den Bereichen E-Marketing, soziale Netze, Customer Relationship Management und Big Data aufgezeigt. Auch die Verfügbarkeit von RESTful APIs ist Gegenstand der Betrachtungen. Die Entwicklung von E-Business Anwendungen wird anhand von zwei Projekten betrachtet, die einerseits das RFID-gestützte Behältermanagement und andererseits die Entwicklung einer App beschreiben.Table of ContentsInformatikbezogene Grundlagen (XML, Web Services, REST, CMS) - Betriebswirtschaftliche Aspekte - E-Business - Cloud Computing - Betriebliche Anwendungen - Beispiele
£23.74
Gbr Verlag Die Online-Shop REVOLUTION
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£13.64
Penguin Random House Grupo Editorial ¡Hazla en grande! / Crushing It! : How Great
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£14.41
Penguin Random House Grupo Editorial Cómo triunfar en el mundo digital / How to
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£13.56
Rupa Publications India Pvt Ltd. Intrapreneurs @ Mjunction: The Making of an
Book SynopsisIntrapreneurs @ mjunction, a first-of-its kind book in India on intrapreneurship, documents the meteoric rise of mjunction services ltd, an e-commerce company whose visionary leader empowered his team to think and work like entrepreneurs. What followed is a growth story that is both unique and aweinspiring. From humble beginnings - the company began as a 50:50 venture promoted by Tata Steel and SAIL - mjunction rose to become world''s biggest e-marketplace for steel. The story of mjunction chroni
£11.99
Katherine Nixon Way to Reinforcement Learning for Bitcoin Trading
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£21.59
Excel Books IT Enabled Practices and Emerging Management
Book SynopsisThis book covers various topics such as Internet technology, retail innovations, governance, data mining, and communication technologies with a focus on e-banking, cybercrime, retail operations, rural development, and security issues.
£20.24
Jaico Publishing House New Directions in Ecommmerce
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£37.49
Bookwell Publications Information Economy Report 2005: E-commerce and
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£25.49
Vitasta Publishing Pvt.Ltd New Media: Techniques and Trends
Book SynopsisThe text explores the benefits of new media in marketing, focusing on initiatives like blogs, social networking, and online radio. It introduces the book 'New Media: Techniques and Trends' which describes 25 forms of new media and their impact on companies, aiming to show how new media can benefit brands across industries.
£17.62
Uniwersytet Jagiellonski, Wydawnictwo Customer Encounters on Twitter – A Study of
Book SynopsisThe book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.Table of ContentsAcknowledgements Introduction Chapter 1. Social media and corporate communication 1.1. Social media as a channel of communication1.2. Social media and marketing communication1.3. Social media and electronic word-of-mouth communication1.4. Twitter as a microblogging service1.5. Twitter in corporate communicationChapter 2. Customer encounters as a genre of social interaction 2.1. Customer encounters as a genre of social interaction – basic characteristics2.2. Previous research into customer encounters2.2.1. Face-to-face customer encounters2.2.2. Call centre interactions2.2.3. Online customer encounters 2.3. Crisis communication, complaint and review management 2.3.1. Crisis communication, complaint and review management in traditional channels of interaction2.3.2. Online crisis communication, complaint and review management Chapter 3. Corporate profiles on Twitter – general characteristics 3.1. Company profiles – structure and types of posts3.2. Modes of interaction on the profiles – discursive blending Chapter 4. Positive evaluation and complaint management on Twitter 4.1. Methods and materials4.1.1. Methods4.1.2. Materials4.1.3. The structure of customer encounters on Twitter4.2. Consumer positive evaluation on Twitter4.2.1. Consumer positive evaluation on Twitter4.2.2. Positive review management4.3. Consumer complaint and negative evaluation management on Twitter4.3.1. Consumer complaints on Twitter 4.3.2. Complaint management – responses to complaints and negative evaluations Chapter 5. Selected politeness and lexicogrammatical properties of the tweets 5.1. Methods 5.2. Conventional politeness acts: openings and closings, forms of address and self-identification in the tweets5.2.1. Address forms5.2.2. Self-identification5.2.3. Opening sequences5.2.4. Closing units 5.3. Selected lexicogrammatical properties of the tweets 5.3.1. Informal and non-standard language, mistakes5.3.2. The use of emoticons, hashtags and linksConclusions References
£35.70
Books on Demand Ethereum - A próxima geração de criptomoedas: Um
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£17.17
Urano Alibaba Y Jack Ma
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£20.55
Penguin Random House Grupo Editorial Winners: El método para ganar clientes en la era de Amazon / (Winners: The Method to Win Customers in the Amazon Era
£21.86
LID Editorial Empresarial Digital Vortex: Cómo las empresas tradicionales
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£18.84
Almuzara Marketing Digital Para Los Que No Saben de
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£24.43
Almuzara Guía Práctica de Analítica Digital
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£20.15
Obelisco Guía del Trading Online Para Principiantes
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£24.43
Obelisco Un Millon de Seguidores
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£15.88
Copenhagen Business School Press International Operations Management
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£38.25
Christian Oberg Social Media Income: How Solo Entrepreneurs and
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£15.29
United Nations Fast-tracking implementation of eTrade readiness
Book SynopsisUNCTAD set up the eT Ready Implementation Support Mechanism (ISM) in 2020 with a view to supporting beneficiary countries' implementation of eTrade Readiness Assessments. Through the ISM implementation reviews are regularly conducted, to build in-country capacities for effective implementation, based on the principles of country ownership, inclusivity, and results-based management. The Implementation Review done in 2020 was the first of its kind and allowed to capture the progress made by 13 eT Ready beneficiary countries. It formed the basis of further capacity building, knowledge sharing and stakeholder engagement activities that have helped to raise the profile of e-commerce in national and regional development agendas. The 2nd Implementation Review (IR) was done in 2021 with an improved methodology, building on the lessons learned and feedback received by the different stakeholders involved in the first implementation review process. It highlights 140 new achievements from 14 countries that have participated in the 2nd IR, gathered through an in-depth review of the data collected from in-country stakeholders by the eT Ready Focal Points, in collaboration with a wide range of stakeholders from line ministries, regulatory agencies and private sector entities. The 2nd IR was completed in early 2022 with the publication of this report
£29.71
United Nations Towards an e-commerce strategy for Rwanda
Book SynopsisThe report on the development of a National E-commerce Strategy of Rwanda provides strategic recommendations and an action plan for the development and use of e-commerce in Rwanda, covering initiatives in both the public and private sectors. The strategy aims to bring Rwanda towards a sustained and inclusive development path through digitalisation and e-commerce. It has been developed through a multi-stakeholder approach with UNCTAD support
£17.95
Asian Development Bank Asia Small and Medium-Sized Enterprise Monitor
Book SynopsisThe Asia Small and Medium-Sized Enterprise Monitor provides data and analysis as a resource for evidence-based policy design. This year's edition focuses on South Asia.This first volume reviews micro, small, and medium-sized enterprises (MSMEs) at the country and regional levels. It covers Bangladesh, India, Nepal, Pakistan, and Sri Lanka, and examines MSME development, access to finance, and policies and regulations. It notes that revitalizing MSMEs by channeling more growth capital to them will be key to a resilient economic recovery from the pandemic. It highlights opportunities in formalizing MSMEs and connecting them to international markets, expanding digital skills, fostering technology-based start-ups, and supporting youth and women entrepreneurs.
£37.95
SAGE Publications India Pvt Ltd E-Commerce in India: Economic and Legal
Book SynopsisE -commerce is growing at an exponential rate in India. Despite this, it is still at an evolving stage as economic and regulatory frameworks pertaining to various segments of e-commerce are being put into place by the government. This book presents a comprehensive analysis of the economic and regulatory aspects of the e-commerce sector by assessing the trends and characteristics, and addressing the issues and challenges associated with it. It dwells into key issues including FDI regulations, taxation, valuation of e-commerce companies, market structure, competition, payment mechanism, blockchain and cryptocurrencies, and logistics. The issues and challenges addressed in this book frequently appear as discussion points in policy debates, research forums and popular media. However, information on these is scant and often scattered. This book bridges gaps in the available literature on e-commerceTrade Review‘A timely book on regulatory and economic issues being faced by e-commerce in India, with lessons for other countries as well.’ -- Harsha Vardhana Singh * Former Deputy Director General, World Trade Organization *‘Easy to understand and much needed book on contemporary e-commerce issues with important policy insights.’ -- Rajeev Kher * Former Commerce Secretary, Government of India and Distinguished Fellow at Research and Information System for Developing Countries (RIS), New Delhi *Table of ContentsForeword by Manoj Pant Acknowledgements Introduction - Pralok Gupta E-Commerce in India: Regulatory Framework and Emerging Issues - Pralok Gupta and Vaishali Gupta E-Commerce Growth in India: An Economic Boon, Yet to Be Realized - Himani Aggarwal and Samridhi Jain The E-Platform Economy: A Study of Market Structure and Implications - Zaki Hussain and Parkhi Vats Foreign Investment in Indian E-Commerce Sector and Its Drivers - Rahul Nath Choudhury and Pravin Jadhav Valuation of E-Commerce Companies and Their Funding Patterns - Akanksha Garg E-Commerce Taxation: An Unsettled Agenda - Pralok Gupta, Shreyansh Singh and Sunayana Sasmal E-Commerce Logistics: Operational Challenges and Strategic Issues - Pritam Banerjee Changing Payment Landscape in India - Sayal Gupta and Sourav Das Legal Issues in E-Commerce: Role and Liability of an Intermediary - Komal Kapoor Regulating Network Effect and Market Power - Khushbu Kumari E-Commerce and Blockchain Intertwined: Concept and the Law - Purva Mishra and Astha Dubey Conclusion - Pralok Gupta Index
£47.50
BPB Publications Digital Marketing: The Science and Magic of
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£20.89
BPB Publications E Commerce for Entrepreneurs Launch Your
Book SynopsisStep-by-step guide to learning the role of E-commerce in our economy Key Features Hands-on with the concept of E-Commerce and E-Business. Understand the know-how of working of E-Commerce framework. Learn the type of E-Payment system and its mechanism. Understanding Brand building and Digital Marketing methods. Description Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the Digital Economy, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy. In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry. What you will learn Understand the different models of E-Commerce. Get to know more about the various types of Electronic Payment Systems.
£18.99
Lannoo Publishers Customers the Day After Tomorrow: How to Attract
Book SynopsisPhase 3 of digitalisation has started. A phase of artificial intelligence has revolutionised the buying behaviour of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the 'internet of things', virtual assistants, bots and client data. But first of all this is a book about customers. In a world of automatisation the most important question remains: how can I be customer-oriented? "Steven is a much asked for keynote speaker for our events, always a highlight. He has a unique and authentic style: with a combination of academic depth and well-built cases he spices up his presentations with a tremendous amount of humor." - Anthony Belpaire, Google.
£23.96
Lannoo Publishers Less Contact, More Impact: How to Win Buyers’
Book SynopsisCustomers today demand a highly personalised and unique purchasing experience: they require expert guidance in a purchasing process that is relevant and efficient from start to finish. Less Contact, More Impact explores the dynamics of corporate sales today and in the future as a function of trust and cooperation. The RIO model developed by Belgium-based Blinc Sales Institute marks the evolution of a new era in which genuine contact between client and salesperson is crucial to meeting the challenges of customer expectations. The goal of this book is to guide sales in the digital age in order to achieve maximum personal impact, better results, and consistent customer satisfaction in a minimum amount of time.
£24.00
World Scientific Publishing Co Pte Ltd E-business In The 21st Century: Essential Topics
Book SynopsisIn the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives.
£85.50
World Scientific Publishing Co Pte Ltd Changing Face Of E-commerce In Asia
Book SynopsisAsia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.
£121.50
Springer Verlag, Singapore Online Urbanization: Online Services in China’s
Book SynopsisThis book highlights the new urban–rural relationship that has emerged under the influence of e-commerce in China. In this regard, it presents case studies on the Suichang rural e-commerce model and Alibaba’s rural strategy, together with analyses of online service in China. Furthermore, by means of a brief review of the urban–rural relationship throughout China’s history, and of academic literature on the study of space, it explains the special logic of urbanization in China. As such, the book makes a valuable contribution to the body of literature on the space of flows and grassrooting, aspects that are essential to appreciating the complexity of the new urban–rural relationship in underdeveloped areas (including developing countries and underdeveloped areas in developed countries) in the ongoing information era.Table of ContentsChapter 1: IntroductionChapter 2: From Globalization to China’s UrbanizationChapter 3: A Unique Path: The Evolution of China’s Urban-Rural Relationship through HistoryChapter 4: Bottom-up Approach with Global Powerhouse: Suichang Model Chapter 5: Global Strengthen with Local Practice: Alibaba’s Rural StrategyChapter 6: Spatial Regeneration of Regional RestructuringChapter 7: Reflections: Urban Rural Flows with Online UrbanizationProspect: From Online Urbanization to Empire OnlineChinese Index
£40.49
Springer Verlag, Singapore Advances in Digital Manufacturing Systems:
Book SynopsisThis book contains contemporary discussions on technology, business models, and the adoption of digital manufacturing systems. The book's initial chapters cover technological details underpinning the digital manufacturing systems, for example, cyber-physical systems and digital twins. Next, the book discusses how organizations modify their business models using concepts such as servitization and platforms to leverage digital manufacturing. The latter chapters focus on how a country's unique economic and infrastructural context influences digital manufacturing adoption in terms of technology and business models and frameworks to evaluate readiness for digital manufacturing. With perspectives from different continents, the book appeals to academic researchers and industry alike.Table of ContentsPart I: Technological Foundations Professor Ted Lirn National Taiwan Ocean University Taiwan Professor Raj Roy City University of London UK Professor Serzio Terzi Politecnico di Milano Italy Professor Marco Taisch Politecnico di Milano Italy Professor G Saravana Kumar IIT Madras India Dr U Chandrasekhar Wipro 3D India Professor N Arunachalam IIT Madras India Part II: Business Models Professor Helen Rogers Technical University of Nuremberg Georg Simon Ohm Germany Professor Fiona Lettice University of East Anglia UK Professor Tim Baines Aston Business School UK Professor M Naim Cardiff Business School UK Professor Petri Pulli University of Oulu Finland Professor P Wolf University of Southern Denmark Denmark Professor E Ferrari University of Insubria Italy Ramachandran S & Jeff Kavanaugh Infosys Knowledge Institute India/USA Professor L Prakash Sai IIT Madras India Part III: Cross-country Comparisons Professor Shams Rahman RMIT University Australia Professor Amrik Sohal Monash University Australia Dr J Srai University of Cambridge (Dept. of Eng. Institute for Manufacturing (IfM)) UK Professor Vinod Singhal Georgia Institute of Technology (Scheller College of Business ) USA Professor Min Zhang Queen's Management School Ireland Professor C Tang UCLA (Anderson School of Management) USA Professor Ravi Shankar IIT Delhi India Part IV: Evaluation Approaches and Readiness Assessment Dr Gavin, Lai University of Nottingham Ningbo China China Professor X Zhao CEIBS-GLP Centre for Innovation in Supply Chains and Services China Professor N Subramanian University of Sussex Business School UK Professor KD Thoben University of Bremen Germany Professor M K Tiwari IIT Kharagpur/NITIE India Dr Shankar Venugopal Mahindra & Mahindra India
£113.99
Springer Verlag, Singapore Management Innovation and Big Data
Book SynopsisAdhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new cases in the Internet era, to help readers integrate theoretical knowledge into practical applications. The chapters of this book are interrelated and independent of each other, making it easy for the reader to study in pieces or to delve deeper into a particular topic of interest. Covering an array of theories about management and big data at home and abroad, this book lays a solid foundation for being an authentic manager. It is organized into sections on decision-making, organization, leadership, control, innovation, and big data to fully dissect and summarize the basic concepts of these characters in management and to show the basic methods that managers can use to solve problems. Each section contains a large number of examples to demonstrate how entrepreneurs successfully manage their large companies and overcome the difficulties in the business, utilizing the corresponding management functions or big data technology. Further, in order to adapt to the development of the Internet era, this book also absorbs a lot of practice cases of management innovation and big data which have emerged in recent years based on advanced network platform and big data analysis. This book puts great emphasis on the innovative function of management, adding more comprehensive methods and more updated cases related to the Internet.Table of Contents1. Decision-making2, Organization3. Leadership4. Control5. Innovation6. Basic Concepts7. Decision-making8. Management Practice Cases
£71.24
World Scientific Publishing Co Pte Ltd Transfer And Licensing Of Know-how And
Book SynopsisThe international transfer of technology is one of the most important features of the global economy. However, the literature on it is sparse. This book encapsulates the author's contributions to this field over the last three decades and provides insights into the manner, mechanisms, and cost of technology transfer across national boundaries and the implications for (the theory of) the international firm.Table of ContentsInternational Technology Transfer: Technology Transfer by Multinational Firms: The Resource Cost of Transferring Technological Know-how; The Market for Know-how and the Efficient International Transfer of Technology; Licensing and Cross Licensing: Profiting from Technological Innovation; Royalties, Evolving Patient Rights, and the Value of Innovation; A Primer on Trademarks and Trademark Valuation; Organizing Research and Development: Firm Organization, Industrial Structure, and Technological Innovation; Inter-organizational Requirements of the Innovation Process; Organizing for Innovation: When is Virtual Virtuous?; The Multinational Enterprise: The R&D and Technology Transfer Activities of Multinational Firms; The Multinational Enterprise: Market Failure and Market Power Considerations; Reflections on the Hymer Thesis and the Multinational Enterprise; and other papers.
£164.70
World Scientific Publishing Co Pte Ltd E-business In The 21st Century: Realities,
Book SynopsisEmbarking on electronic business is a challenging task. There is also a lack of clear understanding and comprehensive analysis of various issues and domains of electronic business. This book offers a very comprehensive analysis of concepts, models and infrastructures of e-business. It also presents unique observations of current e-business practices for different organizations in different economies and provides insights on the future of current leading businesses on the net and the trends of e-business. The volume will be an effective and indispensible reference book for professionals who are interested in or dealing with e-business and businesses that are embarking on e-business.Table of ContentsOverview of Current Status of E-business; E-Tailing: Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Advertising & E-Marketing: Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Markets: Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Supply Chains: Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Services (including E-Government, E-Learning, E-Health, E-Banking & Finance, E-Recruitment, E-Real Estate, E-Entertainment, Etc): Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Business in Developing Countries: Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Business for Large Organizations: Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Business for Small and Medium Organizations: Case Studies, Real-World Applications, Best Practices, Lessons Learned; E-Communities, Social Networks, and Wiki & Wikinomics: Case Studies, Real-World Applications, Best Practices, Lessons Learned; Challenges of E-Business & Factors of Successful and Sustainable E-Business Including Evaluation of E-Business, Strategic Planning and Implementation of E-Business and Other Areas; The Future E-Business Including Analysis of the Future of Internet Giants, Characteristics of Future E-Business, Business Model of Future E-Business, Technologies for Future E-Business.
£130.50
World Scientific Publishing Co Pte Ltd Transfer And Licensing Of Know-how And
Book SynopsisThe international transfer of technology is one of the most important features of the global economy. However, the literature on it is sparse. This book encapsulates the author's contributions to this field over the last three decades and provides insights into the manner, mechanisms, and cost of technology transfer across national boundaries and the implications for (the theory of) the international firm.
£48.45
World Scientific Publishing Co Pte Ltd Electronic Trading And Blockchain: Yesterday,
Book SynopsisTrading floors in the 60s and 70s involved hundreds of people shouting bids and offers in multi-coloured jackets standing next to each other in different pits, gesticulating with their hands. The decibel levels were extremely high, so high that traders who traded every day had hearing problems later in life. In 1980, the first widely used electronic trading exchange was established.On September 1, 1969, the California Commodity Advisory Research Project (CCARP) was formed and housed at UC Berkeley. The project's first aim was to examine the feasibility of an electronic, for-profit exchange. At the time, there were only 12 exchanges worldwide, and none were for-profit — or electronic. Read first-hand from Richard Sandor, the project director and how CCARP was 20 years too early for the financial world.
£71.25
World Scientific Publishing Co Pte Ltd E-commerce Operations Management (2nd Edition)
Book SynopsisThis updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book.The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce.The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce.
£26.60
Marshall Cavendish International (Asia) Pte Ltd ValueWeb: How Fintech Firms are Using Mobile and
Book SynopsisThe next generation internet, the Internet of Things, cannot work without an Internet of Value. The Internet of Value or ValueWeb, for short allows machines to trade with machines and people with people, anywhere on this planet in real-time and for free. The problem is that our old system cannot work that way, as it takes days to process and costs a fortune. Using a combination of technologies from mobile devices, wearables and the bitcoin blockchain, fintech firms are building the ValueWeb regardless. What does that mean for financial institutions, governments and citizens? This book provides the answers. Chris Skinner one of the most authoritative voices on FinTech anywhere has provided us another timely and thoughtful look into the fascinating convergence of technology, e-commerce, and finance that is changing the world. - Seth Wheeler, Former Economics Advisor to the US President and The White House Skinner's ValueWeb is a sweeping and well-researched analysis of the big technology trends that will shake the windows and rattle the walls of the industry -Don Tapscott, Best Selling Author This book will be an invaluable read for all interested in the way business works.- Sir Roger Gifford, Former Lord Mayor of LondonBest insight into money in the 3rd industrial revolution, aka the digital revolution, you will read.-Lawrence Wintermeyer, CEO Innovate FinanceThis is another must-read, not only for those interested in the world of FinTech, but anyone wanting to get a glimpse of a future where monetary and non-monetary transfers occur instantaneously across mobile and digital networks.-Jim Marous, The Financial Brand/Digital Banking ReportChris has a great eye for the case studies and practical examples of innovation that help you to really reflect on where banking is going.-David Birch, Director Consult Hyperion
£15.99
World Scientific Publishing Co Pte Ltd Architecting Experience: A Marketing Science And
Book SynopsisIn a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.Table of ContentsThe Foundations of Personalization; Consumer Decision Journey and Data Design; The Changing World of Owned Media; Social Media Analytics; Paid Media Analytics; Experience Design and Content Strategy; Data Management and Marketing Science; Organizational Change; Privacy, Internet of Things, Quantified Self and Personal Data Management;
£26.60
Penguin Random House SEA THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE: HOW
Book SynopsisHow to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:— How any brand can be a pure-play e-commerce brand in China — How Chinese consumers are different from U.S. consumers — The main platforms and social media channels — Case studies of success and failure in China — How to deal with market entry challenges, trademark registration, and product approval — How to compete and win in the most challenging—and most promising—retail market in the worldTrade Review"The Smart Business Guide to China E-Commerce is for any business that is thinking about a China strategy or how to approach international e-commerce. China has perhaps one of the most advanced e-commerce ecosystems in the world, and every retail brand needs a China e-commerce strategy. This book tells you how to make the most of this for your company." Vamsi Mohan Thati, President, Coca-Cola Greater China & Mongolia
£22.46
Springer Nature Singapore Trust Management in the Chinese ECommerce Market
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£107.99
Springer Introduction to ECommerce
Book SynopsisChapter 1. E-commerce basics.- Chapter 2. E-commerce culture.- Chapter 3. Electronic commerce support technology.- Chapter 4. E-commerce payment.- Chapter 5. Electronic commerce security technology.- Chapter 6. Electronic commerce and law.- Chapter 7. Electronic commerce architecture and system design.- Chapter 8. Mobile e-commerce.- Chapter 9. Network applied psychology.- Chapter 10. Electronic commerce case study.
£89.99
Out Loud Media DMCC Now You Can Afford
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£60.00
Aiditorial Books Social Media Marketing: 2 in 1: Become an
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£22.49
Libros Para Emprendedores Inteligentes Libertad Financiera con ChatGPT y Prompt
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£12.02
IGI Global Strategic Innovations of AI and ML for ECommerce
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£236.25
