Business, Finance & Law Books

18829 products


  • Missing the Tide  Global Governments in Retreat

    McGill-Queen's University Press Missing the Tide Global Governments in Retreat

    1 in stock

    Book SynopsisHow the global optimism that characterized the 1990s evolved into pessimism and chaos.Trade Review" A stimulating testimony by one of the most important actors on the global stage at the turn of the millennium. Is it, as Johnson says, a ' true but tragic story?' I am not as pessimistic, but only because I expect his lucid account will help redress a very challenging and demanding global situation." Jean-Claude Trichet, former president of the European Central Bank " Read it and weep! Don Johnston has written what he rightly calls the ' true but tragic story' of how the United States and its allies squandered their chance to build a better world in the 1990s. Published as Donald Trump takes office, this compelling memoir by the former secretary-general of the Organisation for Economic Co-operation and Development will be painful reading. It' s a story of bungled opportunities to draw Russia, Turkey, and other problem nations of the twenty-first century closer to the West. Most of all, Missing the Tide is the sad story of how the United States lost its luster as a true superpower, ' magnanimous and fair.' All the wisdom that Johnston accumulated in his ten years of running the OECD is shared in this book to help leaders catch the tide if it ever returns." David Ignatius, columnist for The Washington Post

    1 in stock

    £26.59

  • Artificial Intelligence for Marketing

    John Wiley & Sons Inc Artificial Intelligence for Marketing

    1 in stock

    Book SynopsisA straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientistbut it does explain how Artificial Intelligence and Machine Learning will revolutionize your company''s marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithmswhere does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illuTable of ContentsForeword by Tom Davenport xiii Preface xvii Acknowledgments xix Chapter 1 Welcome to the Future 1 Welcome to Autonomic Marketing 3 Welcome to Artificial Intelligence for Marketers 3 Whom Is This Book For? 5 The Bright, Bright Future 6 Is AI So Great if It’s So Expensive? 7 What’s All This AI Then? 9 The AI Umbrella 9 The Machine that Learns 10 Are We There Yet? 14 AI-pocalypse 15 Machine Learning’s Biggest Roadblock 23 Machine Learning’s Greatest Asset 24 Are We Really Calculable? 56 Chapter 2 Introduction to Machine Learning 59 Three Reasons Data Scientists Should Read This Chapter 59 Every Reason Marketing Professionals Should Read This Chapter 60 We Think We’re So Smart 60 Define Your Terms 61 All Models Are Wrong 62 Useful Models 64 Too Much to Think About 66 Machines Are Big Babies 68 Where Machines Shine 69 Strong versus Weak AI 71 The Right Tool for the Right Job 72 Make Up Your Mind 88 One Algorithm to Rule Them All? 89 Accepting Randomness 92 Which Tech Is Best? 94 For the More Statistically Minded 94 What Did We Learn? 101 Chapter 3 Solving the Marketing Problem 103 One-to-One Marketing 105 One-to-Many Advertising 107 The Four Ps 108 What Keeps a Marketing Professional Awake? 109 The Customer Journey 111 We Will Never Really Know 111 How Do I Connect? Let Me Count the Ways 114 Why Do I Connect? Branding 117 Marketing Mix Modeling 119 Econometrics 121 Customer Lifetime Value 121 One-to-One Marketing—The Meme 122 Seat-of-the-Pants Marketing 123 Marketing in a Nutshell 124 What Seems to Be the Problem? 126 Chapter 4 Using AI to Get Their Attention 128 Market Research: Whom Are We After? 128 Marketplace Segmentation 131 Raising Awareness 141 Social Media Engagement 155 In Real Life 158 The B2B World 158 Chapter 5 Using AI to Persuade 165 The In-Store Experience 168 On the Phone 178 The Onsite Experience—Web Analytics 179 Merchandising 186 Closing the Deal 188 Back to the Beginning: Attribution 193 Chapter 6 Using AI for Retention 200 Growing Customer Expectations 200 Retention and Churn 202 Many Unhappy Returns 204 Customer Sentiment 208 Customer Service 209 Predictive Customer Service 216 Chapter 7 The AI Marketing Platform 218 Supplemental AI 218 Marketing Tools from Scratch 221 A Word about Watson 224 Building Your Own 230 Chapter 8 Where Machines Fail 232 A Hammer Is Not a Carpenter 232 Machine Mistakes 235 Human Mistakes 241 The Ethics of AI 247 Solution? 258 What Machines Haven’t Learned Yet 260 Chapter 9 Your Strategic Role in Onboarding AI 262 Getting Started, Looking Forward 264 AI to Leverage Humans 272 Collaboration at Work 274 Your Role as Manager 276 Know Your Place 282 AI for Best Practices 286 Chapter 10 Mentoring the Machine 289 How to Train a Dragon 290 What Problem Are You Trying to Solve? 291 What Makes a Good Hypothesis? 294 The Human Advantage 297 Chapter 11 What Tomorrow May Bring 305 The Path to the Future 307 Machine, Train Thyself 308 Intellectual Capacity as a Service 308 Data as a Competitive Advantage 310 How Far Will Machines Go? 316 Your Bot Is Your Brand 319 My AI Will Call Your AI 321 Computing Tomorrow 325 About the Author 327 Index 329

    1 in stock

    £31.20

  • Project Engineering

    Elsevier Science Project Engineering

    1 in stock

    Book SynopsisOffers guidance in understanding a typical organizational structure of any type of technical firm or company. This book features numerous hands-on examples of typical projects from representative industries and organizations of various kinds.Trade Review"Project Engineering is an excellent reference work on the basis of launching an engineering career amd staying on the right course. Project Engineering was written with two goals in mind: helping the freshly minted engineer survive his or her first foray into the workforce and aiding the established working engineer as he or she seeks to advance to a leadership oisition. Beginning with a description of the scope of a project engineer's typical areas of responsilbiliy, Plummer noted that they run the gamut from core planning to safety, risk management, cost control, and scheduling." --Civil Engineering, Ray BertTable of Contents1. When Opportunity Knocks2. What Do Project Engineers Do?3. A Crash Course in Management4. How Projects Work5. Learning Project Engineering on the Job: A Case Study6. Skills That Can Get You Ahead7. Things That Can Get You Fired8. International Business Skills9. Advice from the Pros10. Approach the Job with Confidence

    1 in stock

    £30.39

  • Cambridge University Press Experiments in Public Management Research

    15 in stock

    Book SynopsisInterest in experimental research in public management is on the rise, yet the field still lacks a broad understanding of its role in producing substantive findings and theoretical advances. Written by a team of leading international researchers, this book sets out the advantages of experiments in public management and showcases their rapidly developing contribution to research and practice. The book offers a comprehensive overview of the relationship between experiments and public management theory, and the benefits for examining causal effects. It will appeal to researchers and graduate-level students in public administration, public management, government, politics and policy studies. The key topics addressed are the distinct logic of experimental methods in the laboratory, in the field, and in survey experiments; how leading researchers are using different kinds of experiment to build knowledge about theory and practice across many areas of public management; and the research agendTrade Review'Experiments are, for good reason, a hot topic in public management research. This excellent collection provides both theory and practical advice to scholars about conducting and analyzing experimental data.' Steve Kelman, Harvard University, Massachusetts'These essays collectively introduce the potential that experimental methods have for uncovering the behavioral and institutional design elements of public management. The book traces the scope of existing work, but also offers an agenda and practical advice for an enduring research program. It is important reading for the serious student of public administration.' Anthony Bertelli, New York University'This is a very impressive collection of contributions to the cutting-edge method in the field of Public Administration. The book is full of insights and ideas that should tempt any researcher to experiment with experimental methods.' George Boyne, Cardiff University'This book is an excellent introduction and exhibit of experimentation in public administration, offering both chapters on how to carry out an experiment, the different types of experiments that exist ranging from panel surveys to lab experiments, the pros and cons of the method, as well as a large number of actual applications. The increase in the use of experiments coincides with the rise of a behavioural public administration and a call for more replication studies.' Sandra van Thiel, Radboud University Nijmegen, The NetherlandsTable of Contents1. Introduction. Experiments in public management research Oliver James, Sebastian R. Jilke and Gregg G. Van Ryzin; 2. A systematic review of experimental studies in public management journals Huafang Li and Gregg G. Van Ryzin; 3. Experiments and the classical roots of public administration: comments on the potential utility of experiments for contemporary public management Kenneth Meier and Kendall Funk; 4. Causal inference and the design and analysis of experiments Oliver James, Sebastian R. Jilke and Gregg G. Van Ryzin; 5. Field experiments in public management Oliver James, Peter John and Alice Moseley; 6. Survey experiments for public management research Sebastian R. Jilke and Gregg G. Van Ryzin; 7. Laboratory experiments: their potential for public management research Markus Tepe and Christine Prokop; 8. Work motivation Nicola Belle and Paola Cantarelli; 9. Experimenting with leadership in public organisations Lotte Andersen, Louise Bro, Anne Bøllingtoft and Jacob Ladenburg; 10. Prospects for experimental approaches to research on bureaucratic red tape Sanjay Pandey, Sheela Pandey and Gregg G. Van Ryzin; 11. Managerial use of performance data by bureaucrats and politicians Donald Moynihan, Poul Nielsen and Alexander Kroll; 12. Citizens and public performance measures: making sense of performance information Oliver James and Asmus Olsen; 13. Public sector transparency Stephan Grimmelikhuijsen, Ulrike Weske, Robin Bouwman and Lars Tummers; 14. Representative bureaucracy: an experimental approach Gregg G. Van Ryzin and Norma Riccucci; 15. Coproduction of public services Simon Andersen, Morten Jakobsen, Søren Serritzlew and Mette Thomsen; 16. Expectations and satisfaction with public services Jue Young Mok, Oliver James and Gregg G. Van Ryzin; 17. Citizen and users' responses to public service failure: experimentation about blame, exit and voice Oliver James and Sebastian R. Jilke; 18. Assessing public support for government policy: comparing experimental and attitudinal approaches Scott Robinson, James Stoutenborough and Arnold Vedlitz; 19. Legislative oversight of the bureaucracy: insights from formal modeling and experimental testing Susumu Shikano, Michael Stoffel and Markus Tepe; 20. Experimental research for nonprofit management: charitable giving and fundraising Mirae Kim, Dyana Mason and Huafang Li; 21. Replication of experimental research: implications for the study of public management Richard Walker, M. Jin Lee and Oliver James; 22. The experimental turn in public management: how methodological preferences drive substantive choices Steven Van de Walle; 23. Changing how government works: the transformative potential of an experimental public management Peter John; 24. Conclusions. Towards an experimental public management? Oliver James, Sebastian R. Jilke and Gregg G. Van Ryzin.

    15 in stock

    £40.84

  • Teal Dots in an Orange World: How to organize the

    LID Publishing Teal Dots in an Orange World: How to organize the

    Book SynopsisIn the last century, changes in technology have driven massive developments in the social economy. The Fourth Industrial Revolution demands new approaches to organizational structures and teams. A paradigm shift is emerging, putting engagement, relations, inclusion and freedom at the centre. We need small self-managed teams, in a team-of-teams structure to be relevant to employees and customers, and in order to adapt to a changing world. In his second book, Erik Korsvik Ostergaard draws on the workings of Frederic Laloux, and his 2014 title Reiventing Organisations. Laloux discusses the five organizational stages to the modern workforce; the Red, Amber, Orange, Green and Teal stages. And with these writings, Ostergaard presents arguments towards how the classical corporate structure at the Orange stage, has experienced a rise in teal dots, or rather, neo-modernist forms of team-oriented organisms, which express a reorganisation for the future workforce.

    £12.74

  • Blue Ocean Shift Beyond Competing  Proven Steps

    Hachette Books Blue Ocean Shift Beyond Competing Proven Steps

    3 in stock

    Book SynopsisNEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disrupt

    3 in stock

    £26.60

  • Introduction to Operations and Supply Chain

    Pearson Education Limited Introduction to Operations and Supply Chain

    1 in stock

    Book SynopsisTable of Contents PART I: CREATING VALUE THROUGH OPERATIONS AND SUPPLY CHAINS 1. Introduction to Operations and Supply Chain Management 2. Operations and Supply Chain Strategies PART II: ESTABLISHING THE OPERATIONS ENVIRONMENT 3. Process Choice and Layout Decisions in Manufacturing and Services 4. Business Processes 5. Managing Quality 6. Managing Capacity PART III: ESTABLISHING SUPPLY CHAIN LINKAGES 7. Supply Management 8. Logistics PART IV: PLANNING AND CONTROLLING OPERATIONS AND SUPPLY CHAINS 9. Forecasting 10. Sales and Operations Planning (Aggregate Planning) 11. Managing Inventory throughout the Supply Chain 12. Managing Production across the Supply Chain 13. JIT / Lean Production PART V: PROJECT MANAGEMENT AND PRODUCT/SERVICE DEVELOPMENT 14. Managing Projects 15. Developing Products and Services

    1 in stock

    £70.19

  • American Default

    Princeton University Press American Default

    1 in stock

    Book SynopsisThe untold story of how FDR did the unthinkable to save the American economy.Trade Review"Brilliantly told."—Steve Hanke, Forbes“A superb history.”—David Frum“The story is fascinating and the lessons eternal.”—Martin Wolf, Financial Times“American Default is the history of that mighty legal, moral, political and monetary controversy, the effects of which are with us still.”—James Grant, Wall Street Journal“A magnificent piece of scholarship . . . [that] illustrates the benefits of historical distance in evaluating major events.”—Kenneth Rogoff, Project Syndicate“Admirably accessible and illuminating.”—Benn Steil, Financial World

    1 in stock

    £15.29

  • Radical Markets  Uprooting Capitalism and

    Princeton University Press Radical Markets Uprooting Capitalism and

    Book SynopsisRevealing bold new ways to structure markets for the good of everyone, this book shows how the emancipatory force of genuinely open, free, and competitive markets can reawaken the dormant 19th-century spirit of liberal reform and lead to greater equality, prosperity, and cooperation.Trade Review"Refreshing and welcome in its willingness to question received wisdom."—The Economist"This is free market thinking but not as we know it."—Diane Coyle, Prospect"A brilliant, provocative work."—Jason Furman, former chairman of President Obama's Council of Economic Advisers"A must-read."—Carol Massar, Bloomberg Radio

    £15.19

  • Narrative Economics

    Princeton University Press Narrative Economics

    7 in stock

    Book SynopsisTrade Review"Finalist for the Best Book Published by a University Press, Digital Book World Awards""Longlisted for the getAbstract International Book Award""Winner of the PROSE Award in Economics, Association of American Publishers""Co-Winner of the Gold Medal in Economics, Axiom Business Book Awards""One of the Financial Times' Best Books of 2019: Economics""One of Prospect's Best Economics Books of 2019""An Economist Book of the Year""Mind-opening Business Books of 2019""One of Mint's Books of 2019 You Should Not Miss""A Project Syndicate Best Read in 2019""Shiller is one of the world’s most original economists. . . . Stories allow human beings to make sense of an uncertain world. But they also drive economies into booms and busts. Armed with this understanding, we gain a far richer understanding of how economies behave."---Martin Wolf, Financial Times"Shiller’s thorough discussion and many examples are certainly convincing as to the importance of narratives in individual economic decision-making and aggregate economic phenomena."---Sonia Jaffe, Science"Economics is the study of people at work, but where are the people? Many a learned economist forgets all about them. Not Robert Shiller, the author of Narrative Economics, who believes that volatile human emotion counts for more than you think in the ostensibly objective valuation of stocks, bonds and buildings."---James Grant, Wall Street Journal"[Shiller] explores how the public’s subjective perceptions can shape economic trends. . . . A sensible and welcome escape from the dead hand of mathematical models of economics." * The Economist *"A magisterial account . . . . In some ways . . . a bigger challenge to the foundations of economics than behavioral economics."---Steve Denning, Forbes"The idea that human behaviour can exert its own influence in the market is something that most traders wouldbuy into. . . . But in Narrative Economics, Shiller goes much broader and deeper, looking at how the stories we tell ourselves about the world drive our behaviour. . . . Economists, he argues, need to study this if they are to have any hope of doing a better job than they have in the past of predicting major events . . . and how people react to them."---Rana Foroohar, Financial Times"Provocative . . . . Especially timely in the current social media-obsessed era, because narratives—both real and false—can spread globally with just a few swipes, affecting not just economic activity, but ultimately the balance of geopolitical power."---Matt Schifrin, Forbes"Many economists argue that the US housing market and economy are still on solid foundations, but ignoreShiller’s warnings at your peril. He rarely gets it wrong."---Tom Rees, The Telegraph"Excellent."---Gillian Tett, Financial Times"[Shiller aims] to identify the enduring narratives that influence the way we think about the economy, and may influence our patterns of spending and saving, and therefore become self-fulfilling prophecies . . . the results are fascinating, and sometimes startling."---Howard Davies, Prospect"Shiller argues forcefully."---Chris Johns, Irish Times"Any given scenario can allow for multiple narratives, both actual and potential. The question is why some prove more compelling than others. Shiller offers a range of answers, starting with the most obvious: a narrative is compelling when it is engaging and well expressed. Because his book is very well written, Shiller himself has satisfied this criterion."---Barry Eichengreen, Project Syndicate"Shiller has none of the salesman-like bluster of the stock pickers clamouring for attention on businessTV news . . . . As it is, he has only 40-odd years of being freakishly right about things. It will have to do."---David Morris, Financial News"Highly readable, compelling."---Steve Levine, Medium"The book is . . . good fun to read. It is full of amusing and apposite quotations, and interesting detail."---Charles Goodhart, Central Banking Journal"Shiller’s book is a spectacular effort at unifying distinct fields and encouraging the profession to be ever more capacious in its approach to phenomena and methodology."---Mihir Desai, Times Higher Education"What’s surprising, perhaps, is that the gearheads in academic economics departments may finally be getting wind of all this. If they are, much of the credit must go to Robert J. Shiller, the Yale economist who won the Nobel Prize in his field in 2013. Shiller’s iconoclastic new book, Narrative Economics, ranges across disciplines to explore the role of narratives in explaining (as the subtitle has it) 'how stories go viral and drive major economic events'."---Daniel Akst, Strategy+Business"This book about the economic significance of viral stories has a great potential to become a viral story itself."---Gábor István Bíró, Metascience"If we are going to win the war for reason and evidence, if we are going to stop humans from wiping out entire species and cities, economists and humanists are going to need to create more bridges across the disciplinary chasms. The proposal to focus on narratives and their powers is spot on. Robert Shiller gets us going."---Jeremy Adelman, Public Books"This is a must read."---Vivek Kaul, Mint"The Nobel Prize-winning economist Robert Shiller defends the skills learned by English majors and other liberal arts graduates in his new book, Narrative Economics. Such graduates have highly developed critical-thinking and analysis skills in the narrative storylines that help people guide their way through complex personal and organizational relationships."---C. Ronald Kimberling, The Hill"Much of the book . . . . is an enjoyable and well-informed description of such narratives. I especially liked his discussion of bimetallism, wherein he shows that Brexit is not the first debate about an abstruse issue which triggered a culture war."---Chris Dillow, Stumbling & Mumbling"An engaging scholarly study of the stories we tell about economic events—stories that go viral, for better or worse . . . . Of immense value to economists and policymakers working on the behavioral side of the field." * Kirkus Reviews *"[A] highly readable introduction to narrative economics . . . . Readers can readily identify with the examplesgiven in this book and will gain a much better understanding of the role of stories, especially in view of the speed of modern contagions."---David Lorimer, Paradigm Explorer"Narrative Economics is an eloquent and accessible exposition of a seductive idea. It’s a particularly compelling hypothesis."---Tim Jackson, Nature"Narratives are important and enduring, as Professor Shiller’s entertaining book reminds us."---David Smith, The Times"This book alone should be enough to convince readers that assumptions about “given” preferences and “rational” utility-maximizing actors are totally inadequate for predicting economic and social events."---Kemal Derviş, Project Syndicate"An uncannily prescient book for the current moment."---Chris Taylor, Reuters"By emphasizing narratives, Shiller aims to mount a fundamental challenge to standard economic thinking—and to open up new territory for analysis. Narrative Economics was published before the novel coronavirus struck, but in a sense thepandemic is an important point in his argument’s favor. . . . Shiller is right to suggest that narratives can be uniquely memorable and influential, because they focus people’s attention and move their emotions in ways that abstractions usually do not."---Cass R. Sunstein, New York Review of Books"The subject deserved a treatise by a brilliant author, and Robert Shiller delivered. Economic science would benefit immensely if the ideas from this book were to go viral themselves."---Josip Lucev, International Studies

    7 in stock

    £29.75

  • Forked

    OUP India Forked

    1 in stock

    Book Synopsis

    1 in stock

    £19.79

  • MIND OVER CLUTTER Cleaning Your Way to a Calm and

    HarperCollins Publishers MIND OVER CLUTTER Cleaning Your Way to a Calm and

    2 in stock

    Book SynopsisFrom the creator of This Girl Can Organise, the ultimate guide to decluttering your home in a fun, sustainable and meaningful way.Are you drowning in clutter? Do you dread opening your cupboards because of the mess that awaits inside? Are you ready to sort out your house for good and discover a happier, calmer you?If you've tried and struggled with Marie Kondo's The Life-Changing Magic of Tidying Up or Dana K. White's Decluttering at the Speed of Life, Nicola Lewis can help you finally achieve the tidy, clean and healthy home you've always wanted.In this book, Nicola will arm you with the tools you need to clean and clear your home. With a step-by-step, room-by-room plan to get rid of clutter, recipes for natural, eco-friendly cleaning products and tips on upcycling your household items, housework and organising have never been this easy! From your makeup bag to your hoarders' garage, your home will be spick, span and sparkling.Sections of the book include:Nicola's JourneyTidy Home, TiTrade Review‘I'm a big fan of decluttering myself as I really believe it helps tidy the mind. I think what Nicola is doing is truly fantastic and her Instagram brightens up my day.’-Katie Piper ‘TGCO is like having my very own Mary Poppins. She organises the chaos that enters my home on a daily basis and sprinkles her magic making everything calm and tidy. She’s changed my life…’-Gemma Collins ‘After I got sober, I realised that my house was in a state of barely organised chaos. It felt like The Old Curiosity Shop. Nicola came round and with the magic that is her mind, reorganised the space I live in – making it look like the easiest thing in the world. Now my home actually relaxes me. I feel like Nicola has got the best out of it…and that as a result, it gets the best out of me.’-Bryony Gordon ‘Nicola is my superhero, not all heroes wear capes.’-Ferne McCann

    2 in stock

    £10.44

  • Purple Cow, New Edition: Transform Your Business

    Penguin Putnam Inc Purple Cow, New Edition: Transform Your Business

    10 in stock

    Book Synopsis

    10 in stock

    £21.60

  • Shark Tales: How I Turned $1,000 into a Billion

    Penguin Putnam Inc Shark Tales: How I Turned $1,000 into a Billion

    2 in stock

    Book Synopsis

    2 in stock

    £13.78

  • Snap Selling: Speed Up Sales and Win More

    Penguin Putnam Inc Snap Selling: Speed Up Sales and Win More

    1 in stock

    Book Synopsis

    1 in stock

    £15.29

  • All Marketers are Liars: The Underground Classic

    Penguin Putnam Inc All Marketers are Liars: The Underground Classic

    Out of stock

    Book SynopsisThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

    Out of stock

    £15.30

  • Currency Wars: The Making of the Next Global

    Penguin Putnam Inc Currency Wars: The Making of the Next Global

    7 in stock

    Book SynopsisA prescient exploration of the financial crisis.

    7 in stock

    £14.44

  • Simply Brilliant: How Great Organizations Do

    Penguin Putnam Inc Simply Brilliant: How Great Organizations Do

    10 in stock

    Book SynopsisCofounder of Fast Company magazine and bestselling author of Mavericks at Work and Practically Radical shows how true business innovation can spring from the unlikeliest places. Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't just belong to geeks designing mobile apps and virtual-reality headsets, or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things in simple settings such as retail banks, office cleaning companies, department stores, small hospitals, and auto dealerships.William C. Taylor, cofounder of Fast Company and best-selling author of Practically Radical, traveled thousands of miles to visit these hotbeds of simple brilliance and unearth the principles and practices behind their success. He offers fascinating case studies and powerful lessons that you can apply to do ordinary things in extraordinary ways, regardless of your industry or profession. Consider, for instance, how... ·Miami Beach's dazzling 1111 Lincoln Road reimagined the humble parking garage as a high-profile public space that hosts weddings, yoga classes, and celebrity gatherings.·USAA, the financial-services giant that provides soldiers and their families with insurance and banking products, inspires frontline employees to deliver legendary service by immersing them in military culture.·Pal's Sudden Service, a fast-food chain with a cult following, serves up burgers and fries with such speed and accuracy that companies from other industries pay to learn from its astonishing discipline. ·Lincoln Electric, a manufacturer based in Euclid, Ohio, dominates its ultracompetitive markets with a fierce devotion to quality and productivity. But the key to its prosperity is a share-the-wealth model that gives everybody a sense of security and a piece of the action. It has maintained a strict no-layoff pledge since 1958. As Taylor writes: “The story of this book, its message for leaders who aim to do something important and build something great, is both simple and subversive: In a time of wrenching disruptions and exhilarating advances, of unrelenting turmoil and unlimited promise, the future is open to everybody. The thrill of breakthrough creativity and breakaway performance . . . can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields.” Simply Brilliant shows you how.

    10 in stock

    £21.60

  • The Doodle Revolution

    Penguin Putnam Inc The Doodle Revolution

    2 in stock

    Book Synopsis

    2 in stock

    £17.09

  • Doing Business in India

    LID Publishing Doing Business in India

    20 in stock

    Book SynopsisIndia is the fastest-growing trillion dollar economy in the world and poised to be the sixth largest economy in the world, overtaking the UK in 2019. As such, more and more businesses world-wide are looking to do business in this market. However, India's unique business environment, culture and traditions make it a challenging market for most foreigners. Doing Business in India is designed to make anyone exploring, starting or already doing business in India better aware of the cultural and business etiquette's necessary to succeed in this market. This concise and attractive book is a one-stop guide that aims to shed light on the intricacies and complexities of doing business in India.

    20 in stock

    £11.69

  • Technical Analysis For Dummies

    John Wiley & Sons Inc Technical Analysis For Dummies

    Out of stock

    Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting Started with Technical Analysis 5 Chapter 1: Introducing Technical Analysis 7 Chapter 2: Tapping into the Wisdom of the Crowd 29 Chapter 3: Trade What You See: Market Sentiment 45 Chapter 4: Gaining Critical Advantage from Indicators 61 Chapter 5: Managing the Trade 79 Part 2: Building Indicators from the Ground Up 101 Chapter 6: Reading Basic Bars: How to Pounce on Opportunities 103 Chapter 7: Special Bars — An Early Warning System 121 Chapter 8: Redrawing the Price Bar: Japanese Candlesticks 141 Part 3: Finding Patterns 157 Chapter 9: Seeing Patterns 159 Chapter 10: Drawing Trendlines 173 Chapter 11: Transforming Channels into Forecasts 187 Part 4: Dynamic Analysis 207 Chapter 12: Using Dynamic Lines 209 Chapter 13: Measuring Momentum 233 Chapter 14: Estimating Volatility 253 Chapter 15: Ignoring Time to Create Better Timing 265 Chapter 16: Combining Techniques 281 Chapter 17: Judging Cycles and Waves 297 Chapter 18: The Mind-Blowing Ichimoku 317 Part 5: The Part of Tens 331 Chapter 19: Ten Secrets of the Top Technical Traders 333 Chapter 20: Ten Rules for Working with Indicators 339 Appendix: Additional Resources 345 Index 351

    Out of stock

    £999.99

  • Select Books Inc The Heart of Hospitality: Great Hotel and

    Book SynopsisSuccess in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler.This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including:Four Seasons Chairman Isadore Sharp: How to build an unsinkable company cultureUnion Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and moreTom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurantVirgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approachRitz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connectionsDesigner David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelersRestaurateur Traci Des Jardins on building a “narcissism-free” hospitality cultureLegendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room.The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource.As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”Table of ContentsCONTENTS Foreword by Herve Humler, President and COO,The Ritz-Carlton Hotel Company, LLC ix Introduction xi 1 The Last Customer on Earth 3 2 Systems and Standards: The Secret Weapons of Service 21 3 People Are the Heart of Hospitality 43 4 Building a Culture of Yes 71 5 Developing a Genuine Service Style 99 6 The Power of Authenticity 119 7 Moviemaking and Magic 137 8 The "Chocolate Tastes Better When It's Being Shared" Theorem 155 9 How the Digital Revolution Has Changed Your Customers 173 Afterword 201 Notes 203 List of Hospitality Leaders Who Were Interviewed by the Author for This Book 207 Index 213 About the Author 224

    £15.15

  • Dirt Hog: A Hands-On Guide to Raising Pigs

    Acres U.S.A., Inc Dirt Hog: A Hands-On Guide to Raising Pigs

    15 in stock

    Book Synopsis

    15 in stock

    £17.09

  • Fertility Farming

    Acres U.S.A., Inc Fertility Farming

    10 in stock

    Book Synopsis

    10 in stock

    £19.94

  • Herdsmanship

    Acres U.S.A., Inc Herdsmanship

    Book Synopsis

    £18.99

  • Albrecht on Soil Balancing: The Albrecht Papers:

    Acres U.S.A., Inc Albrecht on Soil Balancing: The Albrecht Papers:

    15 in stock

    Book Synopsis

    15 in stock

    £18.04

  • Taylor & Francis Ltd (Sales) The Existential Leader An Authentic Leader For

    Out of stock

    Book SynopsisThe Existential Leader: An Authentic Leader For Our Uncertain Times invites us to reconsider our preconceptions about leadership, introducing a new model more in line with our uncertain times: existential leadership.Monica Hanaway presents an illuminating overview of existential thinking and describes how an understanding of philosophy can improve leadership, drawing on existing leadership theories to show how this new model is more fitting for the challenges of today. The approach is primarily philosophical, rather than systemic or behavioural. It invites us to re-examine what we think about leaders, whether we really need leaders at all, and, if so, which existential concerns leaders must address. The book offers an introduction to the development of existential thinking and main concerns, including meaningfulness, anxiety, loneliness, freedom, choice and responsibility, authenticity, and values and beliefs. These are explored in the leadership context, with practical approaches for using these in everyday leadership dilemmas. Unique and accessible, The Existential Leader paves a way for modern leadership perfectly suited to the challenging times we live in. Innovative, theoretical and applicable to our changing world landscape, this book will appeal to coaches, HR and L&D professionals, executives, business consultants, and current and future leaders. It will also be of interest to academics and students of coaching psychology, applied philosophy and psychology. Trade Review"In my work with leaders I am acutely aware of the challenges of today’s world with all the uncertainties we face. I welcome a book which understands these existential leadership challenges and integrates wider philosophical ideas with the practicalities of the role of leader. The author explores the nature of leadership and the styles this takes, and introduces a new existential approach, which although embodying the ideas of existential philosophy, psychotherapy and coaching provides a practical grounding for leaders in the 21st century.’ This book is a resource for leaders and those working with leaders as trainers, coaches or consultants.' - Colleen Harris MVO, FRSA, MICG; personal brand coach; communications adviser; diversity adviser; Deputy Lieutenant of Greater London, UK"For anyone willing to embark on a healthy jog through the history of existentialist thought and phenomenology, Monica Hanaway translates this theory into a framework for action that has relevance for the choices to be made, not only by leaders, but by everyone involved in the life of an organisation. For those of us who find "the business of life" itself frequently challenging, what a comfort it is to find an author who can make this topic sing, in a genre too often associated with gloomy introspection. The Existential Leader is a practical, no nonsense & learned reflection on ‘being’ in the world - a book for anyone trying to better appreciate & better manage this human condition we find ourselves in." - Tim Macready, Executive Chairman & Founder of SKILL CAPITAL LLP"Leadership has always been important, but the emphasis is changing. The hierarchical boss culture is no longer fit for purpose. The increasing pace of change and complexity means that leaders must adapt and modify their leadership style to inspire that "can’t wait to get to work" ethos. Most effective leaders have one element in common – people want to work with them. Monica Hanaway’s The Existential Leader sets out clearly the rationale for collaborative leadership and provides a well-illustrated approach for developing authentic leaders. This book is one that every leader should keep in their bookcase." - Felix Spender, former army officer, international negotiator and SME business leader"As a leader and leadership trainer I am passionate about equipping leaders for the challenges of the world we live in. At this time of great uncertainty, we need a leadership approach which holds this uncomfortable truth at its core. In writing The Existential Leader, Monica Hanaway provides a practical leadership approach which embeds the existential concepts of uncertainty, freedom and anxiety which all leaders face today. These philosophical concepts are presented in a clear, practical and straightforward way" - Yvonne Coghill CBE, OBE, FRCN; Professor of Primary Care and Head of Child Health at the School of Public Health, Imperial College London; Director at NHS Workforce Race Equality Standard (WRES) Implementation in NHS England. She is a member of the equality and diversity council at the Institute for Healthcare Improvement (IHI) in the United States"As Chair of the Tutu Foundation UK (Patron Archbishop Desmond Tutu, Honorary Patron FW de Klerk), I grasp the extraordinary parallels between Existential Phenomenology and the African philosophy and tool of Ubuntu, lived and promulgated by Desmond Tutu and indeed Nelson Mandela. I have worked with Monica Hanaway in Belfast where she listened to the Leaders of the Loyalist Paramilitary who wanted somehow to move forward in their lives and help the next generation both as a whole group and then as smaller units. I was extremely impressed by her disciplined psychologically informed way without taking notes, without telling them what to do, without promising anything and could yet afterwards in private with me describe exactly what had been said and draw conclusions about where they were coming from as individuals. This approach is mirrored in The Existential Leader and there are lessons to be learnt for leaders in all contexts." - Clive Conway, Chair TFUK"Monica Hanaway’s book is unique in that she has managed to blend existentialism and leadership in practice in such a way that reader will not have to wade though treacle in order to grasp the philosophical concepts that underpin this approach to leadership. In other words, she uses the philosophy as an applied rather than an academic science. This is existential thinking in action in the context of being a leader. Having said that, this is a book that will be of interest to anyone who is interested in the dynamics of working with others while also being very thought provoking for readers who are interested in an existential and a psychological understanding of relationships." - Diana Mitchell, UKCP reg; psychotherapist; acc. mediatorTable of ContentsForeword; Introduction; Chapter 1: What do we mean by Existential?; Chapter 2: What do we mean by ‘leadership’?; Chapter 3: The 21st Century Leader ; Chapter 4: What do we mean by ‘Existential Leader’?; Chapter 5: Leadership in the context of Existential Assumptions; Chapter 6: Existential Leadership Skills; Chapter 7: Four Ages of Existential Leadership; Chapter 8: Conclusion; Bibliography; Index

    Out of stock

    £999.99

  • Entrepreneur Press No B.S. Price Strategy: The Ultimate No Holds

    Out of stock

    Book SynopsisFREE -- Insider’s Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More!Take CONTROL of your PROFITSMillionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.Kennedy and Marrs don’t offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You’ll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you’ll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind “FREE” How to win price wars with competitors Why price cutting isn’t the cure for the recession and what is And More "All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable." —Robin Strickland, Co-Founder, BigLittleFudge.comTable of ContentsINTRODUCTION; About the Authors; About the Guest Contributors; CH 1: Price And Fee Failures by Dan Kennedy; CH2: Discounting Without Damage by Jason Marrs; CH3: If And When You Discount, Get Quid Pro Quo by Dan Kennedy; CH 4: The Nasty Cancer of FREE by Dan Kennedy; CH 5: How to Compete with Free by Jason Marrs; CH 6: When FREE Is A Business, Not Just A Price Strategy by Darin Spindler CH 7: Antidotes to Commodity Thinking by Jason Marrs; CH 8: The Power of Preeminence As Price Strategy by Dr. Barry Lycka; CH 9: B2B Price Wars & The Way of the Warriors Who Win by Dan Kennedy; CH 10: Breaking Free of The Price-Product Link by Dan Kennedy; CH 11: The Power of Pre-Determination by Dan Kennedy;CH 12: The Secret to Price Elasticity by Dean Killingbeck; CH 13: The Making of Propositions by Dan Kennedy; CH 14: The Place Strategy That Easily And Automatically Allows Premium Prices by Dan Kennedy;CHAPTER 15: How The 'Company You Keep' Can Impact Price by Dan Kennedy; CH 16: The Deadly Trap of Bad Economics by Dan Kennedy; CH 17: How Do You Set Your Prices? by Jason Marrs; CH 18: Why Not Charge People To Buy From You? by Dan Kennedy; CH 19: When Is Abusive Pricing Smart? by Dan Kennedy; CH 20: Beware of Staff Sabotage of Price Strategy by Jason Marrs; CH 21: A Jury of Four But Only One Decides Fate by Dan Kennedy; CH 22: Price in Recessions by Dan Kennedy; SAMPLES of Jason Marrs' advertising, marketing and price strategy support tools;RESOURCES

    Out of stock

    £999.99

  • Power and Impact (HBR Emotional Intelligence

    Harvard Business Review Press Power and Impact (HBR Emotional Intelligence

    Out of stock

    Book SynopsisWield your power for greater influence and impact.With formal authority comes power. But few people realize that informal power--the kind that doesn't come with a title--can have just as much impact. How do you use your power for greater influence?This book explains how power affects our emotions, our behavior, and how we work with others. You'll learn how to use self-awareness to keep your power in check, connect with the right people to create more value, respond to abuses of power, and leave a lasting impression.This volume includes the work of: Dan Cable Peter Bregman Harrison Monarth Dacher Keltner HOW TO BE HUMAN AT WORK.HBR's Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

    Out of stock

    £999.99

  • Fixed-Income Securities and Derivatives Handbook:

    £60.00

  • The Sceptical Investor

    Harriman House Publishing The Sceptical Investor

    Book SynopsisJohn Stepek pulls together the latest research on behavioural finance, and examples from well-known contrarian investors, to offer practical techniques to help you to spot opportunities in common investment situations, from turnaround plays to bubbles and busts, that others in the market miss.

    £13.49

  • Advanced Imagineering: Designing Innovation as

    Edward Elgar Publishing Ltd Advanced Imagineering: Designing Innovation as

    Book Synopsis'Diane Nijs's development of Imagineering is at the forefront of innovation research. It is both daringly original and eminently applicable. It is a major contribution to the scholarly literature on innovation as well as for practitioners who want to develop a deeper understanding and appreciation of the theory and practice of innovation.'- Alfonso Montuori, California Institute of Integral Studies, USThe most pressing problems facing society today, such as enhancing healthcare, revitalizing cities, and improving our systems and institutions are complex innovation eco-systems. Articulating and illustrating how experience design can unlock experience innovation, Diane Nijs and her colleagues present new ways of effectuating corporate, public, social and whole system innovation through collective creation. This ground-breaking book makes several contributions to the fields of innovation and design thinking by taking complexity science as its point of reference. It shows how two complementary types of science - a Newtonian equilibrium science of forces and a complexity science of simple rules - lead to two types of innovation policy and two complementary types of design thinking. By enhancing conventional design thinking with the systemic design approach of imagineering, this book offers readers a fresh perspective on innovation in times of growing complexity.This is a highly provocative book for scholars, practitioners and students in the field of change and innovation. It will also prove to be a useful tool for design thinking in management systems.Contributors include: C. Camargo-Borges, F. Campos, G. Maree, D. Nijs, F. Ouwens, L. Terzieva, A. van Dam, L. WanderleyTrade Review'Evolution does not just happen, it can be designed by the Imagineering approach as Diane Nijs and colleagues set out in this groundbreaking new book. Finding the right language to kindle inspiration and pro-active creativity can lead to a new self-organised sustainable yet dynamic state. This book argues that we can make people-led changes to society at a high systemic level to advance in desirable new directions.' --Ir. M.A. Voûte, Delft University of Technology, the Netherlands'Design, innovation and co-creation are espoused by many executives and policy makers, but rather difficult to accomplish in practice. Advanced Imagineering shows how a mechanical view of the world locks executives and politicians into a 'hyper-simplification' that makes them blind to the complexity of reality. This book presents a highly useful roadmap for 'innovation as collective creation', illustrated with many cases. A must read for those facing fuzzy challenges that require collective action.' --Georges Romme, Eindhoven University of Technology, the Netherlands'Advanced Imagineering innovates the concept of innovation itself. It's a must-read for anyone who wants the latest theory, insights, and tools for leading collaborative transformation in today's disruptive world.' --Soren Kaplan, University of Southern California, USTable of ContentsContents: Foreword Benyamin Lichtenstein Preface 1. Introduction: Towards a New Design Discipline Diane Nijs PART I FOUNDATIONS OF IMAGINEERING 2. LANDSCAPE: A Big Shift in Society: Growing Complexity and the Innovation Opportunity Diane Nijs 3. LENS: A Big Shift in Science: Seeing Change and Innovation as a matter of Emergence Diane Nijs 4. LOGIC: A Big Shift in Design: Imagineering, Beyond Conventional Design Thinking Diane Nijs PART II THE SYSTEMIC DESIGN APPROACH OF IMAGINEERING 5. A-ppreciating Celiane Camargo-Borges 6. B-reathing Lilian Wanderley and Fabio Campos 7. C-reating Frank Ouwens 8. D-eveloping Geoff Maree 9. E-nabling Angelica van Dam 10. F-lourishing Liliya Terzieva Index

    £28.95

  • Consiglieri - Leading from the Shadows: Why

    Profile Books Ltd Consiglieri - Leading from the Shadows: Why

    4 in stock

    Book SynopsisThe key to success lies in getting to the top - right? Wrong. Not everyone can be No. 1, and more importantly, not everyone wants to be. Consiglieri turns the spotlight on the second-in-commands - the advisers, assistants and counsellors (or 'consiglieri') - who are too often disparaged as the 'No. 2'. Far from being also-rans, these are the crucial vice-presidents, first lieutenants and right-hand men and women whose influence can determine the fate of countries, companies and individual ventures all over the world. In this timely celebration of the done-down deputy, Richard Hytner (himself a former CEO and now deputy chairman of Saatchi & Saatchi) presents a remarkable array of powerful advisers, from Alastair Campbell and Hillary Clinton to Rasputin, Machiavelli and Peter Mandelson, and talks to outstanding consiglieri in contemporary business, politics, sport and the arts, revealing in the process what motivates these so-called No. 2s, what makes them great and what their bosses can do to help them flourish. Stylish, clever and entertaining, Consiglieri is packed with invaluable advice for every kind of leader, whether in the limelight or the shadows. It may also be one of the wittiest business books ever.Trade ReviewI wish I had read this book -- Gordon BrownI wish he had read this book -- Tony BlairLeaders carry a lot of the weight of any organization but good leaders will always have good teams to help carry that load. Richard Hytner has written a fascinating account of the role of the leaders behind the leader and there are lessons in here for every walk of life. -- Alastair CampbellFilms and plays are littered with examples of the nefarious deputy; from Iago to Macbeth to Claudius, to Darth Vader and Scar in 'The Lion King'. Richard Hytner rescues the deputy from the disgruntled schemer and instead celebrates their creative, supportive, positive impact in life, business, sport and even art. -- Rory KinnearRich and intriguing -- John Gray * Guardian *Hytner has written an interesting book on a management topic that is often neglected. -- Frank Dillon * Irish Times *Intelligent, entertaining and useful -- Emma Duncan * Times *

    4 in stock

    £10.44

  • McFarland & Co Inc The American Steam Locomotive in the Twentieth

    Out of stock

    Book Synopsis Between 1900 and 1950, Americans built the most powerful steam locomotives of all time--enormous engines that powered a colossal industry. They were deceptively simple machines, yet, the more their technology was studied, the more obscure it became. Despite immense and sustained engineering efforts, steam locomotives remained grossly inefficient in their use of increasingly costly fuel and labor. In the end, they baffled their masters and, as soon as diesel-electric technology provided an alternative, steam locomotives disappeared from American railroads. Drawing on the work of eminent engineers and railroad managers of the day, this lavishly illustrated history chronicles the challenges, triumphs and failures of American steam locomotive development and operation.

    Out of stock

    £999.99

  • Socialism The Failed Idea That Never Dies

    Institute of Economic Affairs Socialism The Failed Idea That Never Dies

    1 in stock

    Book SynopsisThere have been many attempts to build a socialist society, from the Soviet Union to Maoist China to Venezuela. All of them have ended in failure. But, according to socialism's adherents, that is only because none of these experiments were real socialism. This book documents the history of this response.

    1 in stock

    £16.62

  • Crossing the Unknown Sea: Work as a Pilgrimage of

    Penguin Putnam Inc Crossing the Unknown Sea: Work as a Pilgrimage of

    Out of stock

    Book SynopsisCrossing the Unknown Sea is about reuniting the imagination with our day to day lives. It shows how poetry and practicality, far from being mutually exclusive, reinforce each other to give every aspect of our lives meaning and direction. For anyone who wants to deepen their connection to their life’s work—or find out what their life’s work is—this book can help navigate the way.Whyte encourages readers to take risks at work that will enhance their personal growth, and shows how burnout can actually be beneficial and used to renew professional interest. He asserts that too many people blindly trudge through a mediocre work life because so many “busy” tasks prevent significant reflection and analysis of job satisfaction. People often turn to spiritual practice or religion to nurture their souls, but overlook how work can actually be our greatest opportunity for discovery and growth. Crossing the Unknown Sea combines poetry, gifted storytelling and Whyte’s personal experience to reveal work’s potential to fulfill us and bring us closer to ultimate freedom and happiness.

    Out of stock

    £15.30

  • How to Stop feeling Like Shit

    Hodder & Stoughton How to Stop feeling Like Shit

    1 in stock

    Book SynopsisNo-punches-pulled advice to women who want to stop undermining their own happiness once and for all.Trade ReviewFearlessly tells it like it is, offering its readers no-nonsense and insightful advice to help them get over their crap and wake up to their own brilliance. -- Jen Sincero, bestselling author of You Are a BadassAndrea Owen has done it again with her straight-shooting wisdom from her heart. She calls out the most common behaviours that keep smart and capable women stressed out and living with expectation hangovers! -- Christine Hassler, author of Expectation HangoverI found myself nodding along as I was reading, knowing that I too have some of 'The Complications' within, but even more excited to know that there is a solution. A solution that's tangible and doable. I can't wait to recommend How To Stop Feeling Like Sh*t to all my girlfriends! -- Rachel DeAlto, author of Flirt Fearlessly: The A to Z Guide to Getting Your Flirt OnAfter reading How to Stop Feeling Like Sh*t, I stopped feeling like shit! I think this book is a great read for anyone who is looking to accept the joy that already exists in their lives, live life according to their values, and to stop catastrophizing. -- Dr Eris Huemer, star of Bravo's LA Shrinks and author of The Break-Up EmergencyAndrea Owen [is] an expert at calling bullshit on behaviours and thinking that keep women stuck, unfulfilled, and unhappy... How to Stop Feeling Like Sh*t delivers in a powerful way, and women everywhere will be thanking Andrea for changing their lives! -- Debbie Reber, author of Doable: The Girls' Guide to Accomplishing Just About Anything

    1 in stock

    £9.49

  • Win Or Die: Lessons for Life from Game of Thrones

    Bonnier Books Ltd Win Or Die: Lessons for Life from Game of Thrones

    1 in stock

    Book SynopsisWhy do people follow Jon Snow into battle? What makes Tyrion Lannister such an effective advisor? How has Daenerys Targaryen overcome so many challengers? And, in stressful life situations, how can you avoid losing your own head? Westeros is a harsh, volatile and bloody landscape, but so is the real world. Every day you're presented with challenges; decisions on which roads to take, which risks to confront and whether you should answer the call to adventure and go for the option that's outside of your comfort zone. From the middle of the battleground, it can be difficult to see where the victory lies. In this fascinating book, leading business expert Bruce Craven analyses the various players in the Game of Thrones world, following their moves as they learn how to face conflict, build resilience, develop contextual and emotional intelligence, improve their long-term vision and more. An entertaining and accessible guide through our dangerous work, home and social lives, Win or Die shows that even when enemies are at the city gates and dragons circle above, you too can turn threat into opportunity, win the mental battle and get to the top of your game.

    1 in stock

    £9.49

  • Le crepuscule de la France d'en haut

    Editions Flammarion Le crepuscule de la France d'en haut

    4 in stock

    Book Synopsis

    4 in stock

    £9.58

  • Process  Industrial Instruments and Controls

    McGraw-Hill Education Process Industrial Instruments and Controls

    1 in stock

    Book SynopsisExtensive practical plant based knowledge to achieve the best automation systemBACK COVER DESCRIPTION: This fully updated on-the-job reference contains all the automation and control information you need to make timely decisions, and maximize process capacity and efficiency. Featuring contributions from 50 top technical experts, Process/Industrial Instruments and Controls Handbook, Sixth Edition covers the latest technologies and advances. More importantly, the book helps you select the right instrumentation, install and maintain it correctly, and leverage it to maximize plant performance and profitability.  You will get all you need to know to execute a successful automation project including time-saving tables, lists of essential best practices, and hundreds of topic-defining illustrations.Coverage includes:â Process variable measurementsâ Analytical measurements

    1 in stock

    £111.74

  • 15 in stock

    £26.25

  • Rise

    Hodder & Stoughton General Division Rise

    1 in stock

    Book SynopsisAre YOU living the life you were meant to lead? Are you stuck in a rut with a desire to improve but uncertain where to start? Are you searching for meaningful purpose and focus in your life right now? Are you spinning multiple plates and want to sense check whether what you''re currently doing will result in you achieving your goals?We ALL have the potential to achieve GREATNESS. The biggest obstacle standing in your way is YOU and your own limiting beliefs. The greatest opportunity lies within YOU. Are you ready to unlock your potential, unleash your success and create the future you want?RISE is about placing you firmly in the driver''s seat of your life, as the architect of your own destiny.RISE not only gives you the tools to become successful, it shows you how to use and master the tools for a lifetime of success.RISE is your blueprint to a compelling future.Your time is NOW... let

    1 in stock

    £14.24

  • Artificial Intelligence in Practice

    John Wiley & Sons Inc Artificial Intelligence in Practice

    Book SynopsisTable of ContentsIntroduction 1 Part 1 Artificial Intelligence Trailblazers 1 Alibaba: Using Artificial Intelligence To Power The Retail And Business-To-Business Services Of The Future 13 2 Alphabet and Google: Maximizing The Potential Of Artificial Intelligence 21 3 Amazon: Using Deep Learning To Drive Business Performance 29 4 Apple: Integrating AI Into Products And Protecting User Privacy 37 5 Baidu: Machine Learning For Search Engines And Autonomous Cars 43 6 Facebook: Using Artificial Intelligence To Improve Social Media Services 49 7 IBM: Cognitive Computing Helps Machines Debate With Humans 55 8 JD.com: Automating Retail With Artificial Intelligence 61 9 Microsoft: Making Artificial Intelligence Part Of The Fabric Of Everyday Life 69 10 Tencent: Using Artificial Intelligence To Power We Chat And Healthcare 75 Part 2 Retail, Consumer Goods and Food and Beverage Companies 11 Burberry: Using Artificial Intelligence To Sell Luxury 83 12 Coca-Cola: Using Artificial Intelligence To Stay At The Top Of The Soft Drinks Market 87 13 Domino’s: Using Artificial Intelligence To Serve Up Hundreds Of Thousands Of Pizzas Every Day 93 14 Kimberly-Clark: Using AI To Make Sense Of Customer Data 99 15 McDonald’s: Using Robots And Artificial Intelligence To Automate Processes 105 16 Samsung: Automating The Home And Workplace With Artificial Intelligence 111 17 Starbucks: Using Artificial Intelligence To Sell Millions Of Coffees Every Day 117 18 Stitch Fix: Combining The Power Of Artificial Intelligence And Humans To Disrupt Fashion Retail 123 19 Unilever: Using Artificial Intelligence To Streamline Recruiting And Onboarding 129 20 Walmart: Using Artificial Intelligence To Keep Shelves Stacked And Customers Happy 135 Part 3 Media, Entertainment and Telecom Companies 21 The Walt Disney Company: Using Artificial Intelligence To Make Magical Memories 143 22 Instagram: Using Artificial Intelligence To Tackle Online Bullying 149 23 LinkedIn: Using Artificial Intelligence To Solve The Skills Crisis 155 24 Netflix: Using Artificial Intelligence To Give Us A Better TV Experience 161 25 Press Association: Using Artificial Intelligence To Cover Local News Stories 167 26 Spotify: Using Artificial Intelligence To Find New Music You Will Love 173 27 Telefonica: Using Artificial Intelligence To Connect The Unconnected 179 28 Twitter: Using Artificial Intelligence To Fight Fake News And Spambots 185 29 Verizon: Using Machine Learning To Assess Service Quality 191 30 Viacom: Using Artificial Intelligence To Stream Videos Faster And Improve Customer Experience 197 Part 4 Services, Financial and Healthcare Companies 31 American Express: Using Artificial Intelligence To Detect Fraud And Improve Customer Experience 205 32 Elsevier: Using Artificial Intelligence To Improve Medical Decisions And Scientific Research 211 33 Entrupy: Using Artificial Intelligence To Combat The $450 Billion Counterfeit Industry 217 34 Experian: Using Artificial Intelligence To Make Mortgages Simpler 221 35 Harley-Davidson: Using Artificial Intelligence To Increase Sales 227 36 Hopper: Using Artificial Intelligence To Travel For Less 233 37 Infervision: Using Artificial Intelligence To Detect Cancer And Strokes 239 38 Mastercard: Using Artificial Intelligence To Cut Down The “False Declines” That Cost Businesses Billions Each Year 245 39 Salesforce: How Artificial Intelligence Helps Businesses Understand Their Customers 249 40 Uber: Using Artificial Intelligence To Do Everything 255 Part 5 Manufacturing, Automotive, Aerospace and Industry 4.0 Companies 41 BMW: Using Artificial Intelligence To Build And Drive The Cars Of Tomorrow 263 42 GE: Using Artificial Intelligence To Build The Internet Of Energy 269 43 John Deere: Using Artificial Intelligence To Reduce Pesticide Pollution In Agriculture 275 44 KONE: Using Artificial Intelligence To Move Millions Of People Every Day 281 45 Daimler AG: From Luxury Personal Cars To Passenger Drones 287 46 NASA: Using Artificial Intelligence To Explore Space And Distant Worlds 293 47 Shell: Using Artificial Intelligence To Tackle The Energy Transition 299 48 Siemens: Using Artificial Intelligence And Analytics To Build The Internet Of Trains 305 49 Tesla: Using Artificial Intelligence To Build Intelligent Cars 311 50 Volvo: Using Machine Learning To Build The World’s Safest Cars 317 Part 6 Final Words and Artificial Intelligence Challenges 51 Final Words And Artificial Intelligence Challenges 323 About the Author 329 Acknowledgments 331 Index 333

    £23.99

  • Corporate Peace: How Global Business Shapes a

    C Hurst & Co Publishers Ltd Corporate Peace: How Global Business Shapes a

    5 in stock

    Book SynopsisA challenge to conventional wisdom, this eye-opening account explains how businesses can stabilise conflict and improve people's lives while still pursuing the bottom line. Ours is an era of big companies, multinational brands and global business power, but also of seemingly unending conflict. Corporate Peace examines how corporations respond to the life-and-death business of war and peace. What happens when they come up against Mexican drug cartels, or the Ebola epidemic in Liberia? Through the experiences of behemoths such as Fiat, Veolia, BP and Unilever, Mary Martin shows how big business is increasingly critical in building a safer world, in the face of failed states, health pandemics, insurgencies and organised crime. Can companies do more than generate profits in the poorest and most fragile parts of the world? Should they also shoulder responsibilities neglected by government? Martin contends that corporations must move beyond simply 'doing no harm', or upholding human rights. They are becoming part of the solution, contributing expertise and investment to resolve complex issues of violence, authority and law. Corporate Peace offers an alternative account of business, challenging our assumptions about security and how companies function in an unstable world. It is an invitation to anyone interested in how society works: to rethink how multinationals can mobilise their power and influence for the common good.Trade Review'A novel and challenging perspective on the purpose and merits of MNEs. In a deeply insightful assessment addressing the multiple demands and expectations stakeholders have from MNEs, Martin explores if MNEs can support the development of peace.' -- Hinrich Voss, Professor of International Business, the Centre for International Business University of Leeds (CIBUL)'Martin's highly original approach shows how global enterprises can accept responsibility for bringing peace and greater prosperity to remote, challenged communities in troubled regions of the world. Using vivid storytelling and incisive thinking, she redefines and broadens the responsibilities of the 21st century capitalist corporation.' -- Gavyn Davies, Chairman of Fulcrum Asset Management, former Chairman of the BBC and former Partner of Goldman Sachs

    5 in stock

    £23.75

  • Boombustology

    John Wiley & Sons Inc Boombustology

    2 in stock

    Book SynopsisThe new, fully-updated edition of the respected guide to understanding financial extremes, evaluating investment opportunities, and identifying future bubbles Now in its second edition, Boombustology is an authoritative, up-to-date guide on the history of booms, busts, and financial cycles. Engaging and accessible, this popular book helps investors, policymakers, and analysts navigate the radical uncertainty that plagues today's uncertain investing and economic environment. Author Vikram Mansharamani, an experienced global equity investor and prominent Harvard University lecturer, presents his multi-disciplinary framework for identifying financial bubbles before they burst. Moving beyond the typical view of booms and busts as primarily economic occurrences, this innovative book offers a multidisciplinary approach that utilizes microeconomic, macroeconomic, psychological, political, and biological lenses to spot unsustainable dynamics. It gives the reader insights into the dynamics thaTable of ContentsForeword Foreword to the First Edition Preface Is There a Bubble in Boom–Bust Books? Acknowledgments Introduction The Study of Financial Extremes: One-Armed Analysts, Secrets, and Mysteries Part I Five Lenses Chapter 1 Microeconomic Perspectives: To Equilibrium or Not? Chapter 2 Macroeconomic Perspectives: The Impact of Debt, Deflation, and Mispriced Money on Asset Markets Chapter 3 The Psychology Lens: Homo Economicus Meets Homo Sapiens Chapter 4 Political Foundations: Evaluating Property Rights, Price Mechanisms, and Political Distortions Chapter 5 Biological Frameworks: Epidemiology and Emergence Part II Historical Case Studies Chapter 6 Tulipomania: A Bubble in Seventeenth-Century Holland Chapter 7 The Great Depression: From Roaring Twenties to Yawning Thirties Chapter 8 The Japanese Boom and Bust: A Credit-Fueled Bubble Economy Chapter 9 The Asian Financial Crisis: The Mirage of a Miracle Chapter 10 The U.S. Housing Boom and Bust: The Homeowner’s Society Creates the People’s Panic Chapter 11 China’s Credit-Fueled Investment Boom Part III Looking Ahead Chapter 12 Spotting Bubbles Before They Burst: A Method for Identifying Unsustainable Booms Chapter 13 Boombustology in Action: Is India Next? Conclusion Hedgehogs, Foxes, and the Dangers of Making Predictions Addendum A Passive Investing Bubble? About the Author Index

    2 in stock

    £19.54

  • The Education of Alice Hamilton

    Indiana University Press The Education of Alice Hamilton

    Book SynopsisTrade ReviewThis volume is valuable just for its windows—through a series of 40 photographs, a comprehensive table of honors and awards Hamilton received, and an extensive bibliography of other source material—into the formative years of our field and the life of a pathbreaking woman in academia. But the authors have brought Hamilton into the present moment through their careful synthesis of how she came to occupational epidemiology and remained absolutely faithful to science and to evidence-based advocacy at its best. -- Adam M. Finkel, ScD, CIH * AJPH Book & Media *Table of ContentsList of TablesPrefaceBrief Educational Biography1. Prologue: Alice Hamilton Arrives at Harvard2. Early Informal Education3. Learning in Transition to Adulthood4. Medical Schools5. Learning Self Confidence at Hull House6. Investigating the Dangerous Trades7. The Scientist as Social Scientist8. Epilogue: The Senior as a Public Intellectual9. A Photographic MemoirBibliography: Wilma R. Slaight Bibliography of the Writings of Alice Hamilton

    £13.29

  • The Moral Economists

    Princeton University Press The Moral Economists

    Book SynopsisTrade Review"Tim Rogan’s book, The Moral Economists: R. H. Tawney, Karl Polanyi, E. P. Thompson, and the Critique of Capitalism (2017), ably reconstructs the first extensive crisis of liberalism."---Pankaj Mishra, New Yorker"The Moral Economists is part historiographical exegesis, part subtle polemic about the limitations of contemporary critiques of capitalism. . . . Rogan looks to history for help in understanding capitalism, its works and its empty promises."---Katrina Navickas, London Review of Books"A timely, vivid and attractive book, vindicating on every page Rogan’s choice of three musketeers, handing on their flame to their noble heirs."---Fred Inglis, Times Higher Education"Rogan’s captivating work of intellectual history demonstrates that utilitarianism shaped much of the Left, as well as the Right’s thinking on social questions."---Patrick Diamond, Times Literary Supplement"Rogan’s reintroduction of Tawney, Polanyi, and Thompson to modern readers is a valuable endeavor."---Joseph Coletti, Journal of Markets & Morality"Rogan brings the authors and their perspectives closer to the reader not only by presenting their opus and their thoughts but also by contextualizing them . . . thoroughly and deeply researched."---Christian Leitner, Zeitschrift fuer Soziologie"Tim Rogan’s book is a fine example of intellectual history and will appeal to historically inclined humanists and social scientists at large, as well as to political activists, career politicians, and interested readers of all stripes, who, for one reason or another, may wish to ruminate on twentieth-century British experiences in civilising capitalism."---Giorgio Baruchello, European Legacy

    £25.20

  • University Finances

    Johns Hopkins University Press University Finances

    3 in stock

    Book SynopsisTable of ContentsPrefaceAbbreviationsChapter 1. University Financial Management Chapter 2. Principles of Accounting Chapter 3. IncomeChapter 4. ExpensesChapter 5. Capital AssetsChapter 6. BudgetsChapter 7. Financial ReportsChapter 8. Grants and ContractsChapter 9. Indirect CostsChapter 10. Institutional Financial StrategiesIndex

    3 in stock

    £46.35

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