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Book Synopsis
NEW YORK TIMES BESTSELLER
#1 WALL STREET JOURNAL BESTSELLER

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disrupt

Blue Ocean Shift Beyond Competing Proven Steps

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    A Hardback by W Chan Kim, Renee Mauborgne

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      Publisher: Hachette Books
      Publication Date: 26/09/2017
      ISBN13: 9780316314046, 978-0316314046
      ISBN10: 316314048
      Also in:
      Business, Finance & Law Management and management techniques Management: leadership and motivation

      Description

      Book Synopsis
      NEW YORK TIMES BESTSELLER
      #1 WALL STREET JOURNAL BESTSELLER

      Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

      Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disrupt

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