Business and Management Books

Book SynopsisThe price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers.Table of ContentsOh price - Prelude.- The Power of Choice.- The Color of Pricing.- Good Morning Coffee.- (In)dispensable Spicy Chicken Wings.- Grocery Box in Parts.- Random Thoughts Up in the Air.- Carpe Diem.- The Tale of the Midnight Diner.- The Burden of Fame.- A Pricing Perspective on Double Eleven.- The Premium Mass Product.- A Chilled Coke in Tehran.- We Love Dynamic Pricing.- The Conundrum of Price Cut.- Behind the Scenes of Price Elasticity.- Profit Phobia.- iPricing.- The Milky Solution to a Luxury Problem.- The Coffee Revolution.- The Woes of MUJI.- Why Do We Want Price Inceases.- The Moral of Pricing.- Price in Pieces.- The Pricing Stories Continue.

Read more less

Book SynopsisA real-life-based optimization model with reduction approach of type-2 uncertain variables under a natural disaster scenarios.- A novel integration of yolo and fuzzy logic for real-time, high-precision emotion detection.- Real-world applications of fuzzy logic: Bridging human reasoning and machine intelligence.- Fuzzy applications in game manufacturing.- A study on fuzzy strongly p-regular in NR.- Predictive modeling for dependence of catalytic conversion on acidic sites using artificial neural networks.- A study of American fuzzy call option buyer's model on future contracts involving general linear octagonal fuzzy numbers.- A generalized approach to derive a fuzzy optimal value of a constant sum game with payoffs as n-polygonal fuzzy numbers.- Innovative applications of fuzzy logic for adaptive and intelligent game manufacturing.- Fuzzy logic in sustainable urban development: Designing smart cities that adapt to uncertainty in energy, traffic and environmental systems.- Topological indices on the fuzzy graph for linear cyclobutane in real life.- Fuzzy logic-based predictive maintenance strategy for Optimizing industrial operations.- Route optimization in directed fuzzy graphs using distance-based topological indices.- Smart air quality control system.- Theories and applications of fuzzy optimization: A comprehensive approach.- Pythagorean distance measure based on cross-information difference and its application to student-oriented decision-making problems.- Intelligent cyber threat assessment using fuzzy logic.- Secure communication and management of IoT devices in smart healthcare using pentagonal fuzzy numbers and cryptographic network security systems.- Title of chapter: Fuzzy logic in the prediction of genetic diseases under the genotype-phenotype framework.- Fuzzy logic in smart traffic management system for cities: an overview.- Fuzzy logic-based assessment of production efficiency: A multi-level employee survey approach.- The effect of E-WOM on consumer buying behaviour towards electronic products.

Read more less

Book SynopsisCompetition Between Ecosystems in the Digital Economy: Challenges and Policy Adaptations.- Integrated state audit: a comprehensive approach.- Review of Empirical Studies on FinTech.- Mind the Gap: Constraints and Prospects of Neuromarketing and Consumer Neuroscience.- Harnessing Social Networks for Brand Strategy.- How Consumer Environmental Awareness Influences the Effectiveness of Green Advertising? Evidence from Serbia.- Human-Centred Digital Marketing: Emerging Trends and Practical Applications.- Insights into Gen-Z Values for affective Human Resource Management.- Gen Z Career Choices: A Cross-Country Analysis of Key Drivers.- AI-powered Onboarding Process: A Gamechanger for Onboarding Success and Outcomes.- The Role of Strategic HRM in Change Leadership: Driving Organizational Transformation.

Read more less