Description

Book Synopsis

Competition Between Ecosystems in the Digital Economy: Challenges and Policy Adaptations.- Integrated state audit: a comprehensive approach.- Review of Empirical Studies on FinTech.- Mind the Gap: Constraints and Prospects of Neuromarketing and Consumer Neuroscience.- Harnessing Social Networks for Brand Strategy.- How Consumer Environmental Awareness Influences the Effectiveness of Green Advertising? Evidence from Serbia.- Human-Centred Digital Marketing: Emerging Trends and Practical Applications.- Insights into Gen-Z Values for affective Human Resource Management.- Gen Z Career Choices: A Cross-Country Analysis of Key Drivers.- AI-powered Onboarding Process: A Gamechanger for Onboarding Success and Outcomes.- The Role of Strategic HRM in Change Leadership: Driving Organizational Transformation.

Unlocking the Hidden Potentials of Organization Through Merging of Humans and Digitals

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    £151.99

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    A Paperback by Velimir Štavljanin

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      Publisher: Springer
      Publication Date: 18/11/2025
      ISBN13: 9783032080899, 978-3032080899
      ISBN10:
      Also in:
      Business and Management

      Description

      Book Synopsis

      Competition Between Ecosystems in the Digital Economy: Challenges and Policy Adaptations.- Integrated state audit: a comprehensive approach.- Review of Empirical Studies on FinTech.- Mind the Gap: Constraints and Prospects of Neuromarketing and Consumer Neuroscience.- Harnessing Social Networks for Brand Strategy.- How Consumer Environmental Awareness Influences the Effectiveness of Green Advertising? Evidence from Serbia.- Human-Centred Digital Marketing: Emerging Trends and Practical Applications.- Insights into Gen-Z Values for affective Human Resource Management.- Gen Z Career Choices: A Cross-Country Analysis of Key Drivers.- AI-powered Onboarding Process: A Gamechanger for Onboarding Success and Outcomes.- The Role of Strategic HRM in Change Leadership: Driving Organizational Transformation.

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