Apple operating systems Books

114 products


  • Managing Apple Devices

    Pearson Education (US) Managing Apple Devices

    20 in stock

    Book Synopsis

    20 in stock

    £38.99

  • Modern Concurrency on Apple Platforms

    APress Modern Concurrency on Apple Platforms

    1 in stock

    Book SynopsisBuild solid software with modern and safe concurrency features. Concurrency is one of the hardest problems in computer science. For years, computer scientists and engineers have developed different strategies for dealing with concurrency. However, the original concurrency primitives are complicated and difficult to understand, and even harder to implement.Using the new async/await APIs in Swift, this book will explain how your code can abstract a lot of the complexity with a simpler interface so you never have to deal with concurrency primitives such as semaphores, locks, and threads yourself. This will allow you to write concurrent code that is easier to read, easier to write, and easier to maintain.  These new APIs are deeply ingrained into Swift, offering compile-level features that will keep you from writing dangerous concurrent code.You''ll start by exploring why concurrency is hard to implement in a traditional system. Explaining the definition of concuTable of ContentsChapter 1: Introduction to Concurrency• What is concurrency?• Why is concurrency hard to implement?• Existing methods to implement concurrency in Apple Platforms (before async/await). Chapter 2: Async/Await Basics• The keywords and components that play a role in the new concurrency system• Explaining the `async` keyword• Explaining the `await` keyword• Understanding tasks• Understanding the meaning of Continuations. Chapter 3: Introducing Structured Concurrency• Understanding structured concurrency• Using the `async let` construct to create concurrency.• Migrating older delegate and callback-based code into async/await. Chapter 4: The Task Tree• The Task Tree structure• Understanding Task cancellation• What is cooperative task cancellation? Chapter 5: Task Groups• Understanding and implementing task groups.• Implementing concurrency with `withThrowingTaskGroup`• Understanding `withTaskGroup`. Chapter 6: Unstructured Concurrency• Launching concurrent tasks from non-concurrent contexts.• Understanding detached tasks and how to use them. Chapter 7: Actors and Global Actors• Understanding actors as reference types.• The purpose of state isolation.• Understanding the purpose of global actors.Chapter 8: Final Bits• Understanding the @TaskLocal property wrapper• Using the `AsyncSequence` protocol in Swift.• Using AsyncStream to receive events in an awaited loop.• Sendable typesAudience: Advanced

    1 in stock

    £41.24

  • macOS Support Essentials 10.14  Apple Pro

    Pearson Education macOS Support Essentials 10.14 Apple Pro

    2 in stock

    Book SynopsisAn Apple Certified Trainer since 2002, Arek Dreyer delivers consulting, training, and integration services for customers around the world who use Apple devices in complicated environments. Adam Karneboge has been an Apple Certified Trainer since 2003. Adam conducts technical training courses, and delivers consulting, deployment, and integration services to to business, enterprise, and education clients. Arek and Adam have written and contributed to numerous Peachpit publications and Apple courses covering topics about macOS and iOS.Table of ContentsInstallation and Configuration Lesson 1 Introduction to macOS Lesson 2 Update, Upgrade, or Reinstall macOS Lesson 3 Set Up and Configure macOS Lesson 4 Use the Command-Line Interface Lesson 5 Use macOS Recovery Lesson 6 Update macOS User Accounts Lesson 7 Manage User Accounts Lesson 8 Manage User Home Folders Lesson 9 Manage Security and Privacy Lesson 10 Manage Password Changes File Systems Lesson 11 Manage File Systems and Storage Lesson 12 Manage FileVault Lesson 13 Manage Permissions and Sharing Lesson 14 Use Hidden Items, Shortcuts, and File Archives Data Management Lesson 15 Manage System Resources Lesson 16 Use Metadata, Spotlight, and Siri Lesson 17 Manage Time Machine Apps and Processes Lesson 18 Install Apps Lesson 19 Manage Files Lesson 20 Manage and Troubleshoot Apps Network Configuration Lesson 21 Manage Basic Network Settings Lesson 22 Manage Advanced Network Settings Lesson 23 Troubleshoot Network Issues Network Services Lesson 24 Manage Network Services Lesson 25 Manage Host Sharing and Personal Firewall System Management Lesson 26 Troubleshoot Peripherals Lesson 27 Manage Printers and Scanners Lesson 28 Troubleshoot Startup and System Issues

    2 in stock

    £38.99

  • Mac Basics In Simple Steps

    Pearson Education Mac Basics In Simple Steps

    2 in stock

    Table of ContentsTop Ten Mac Tips Leave this largely alone Chapter 1) Geting started with your new Mac Add new ability to open all windows associated with an app by click-holding an Application in the Dock Mention the new sorting features when you search with spotlight Working with scrollable stacks Chapter 2) Files & Folders Mention the new "put back" feature that allows users to restore items to folders Mention removable sidebar headers and adding items to the sidebar Mention upgraded Quick Look features Chapter 3) Email Rewrite and take new screenshots based on new upgrades for Mail Talk about new notes and todo features New data detectors in mail Reorder sidebar items in mail to keep better organized Chapter 4) Web New screenshots throughout for Safari Chapter 5) Contacts & Events New ways to integrate with Gmail and Yahoo calendars! Better ways to synchronize calendars with mobile devices Chapter 6) Photos Mostly new screenshots for the latest upgrade to iPhoto Just about every item will have to be rewritten as there are lots of differences in the new iPhoto Chapter 7) Music New screenshots for the new version of iTunes Chapter 8) Movies New screenshots for new iMovie Chapter 9) Building Websites New screenshots for new iWeb Chapter 10) Customizing your Mac There are some new options for screen saver options, language preferences, better web filters, & parental controls that each deserve a little section NEW CHAPTER: iChat There's a lot of new stuff in the new iChat that might merit an extra chapter * Starting iChat * Setting up an account * Start an iChat session * Audio only session * Video & Audio * Text chatting * Sending files to other participants * Using Quick Look to preview a file sent to you * Setting up a videoconference * Saving chat transcripts * Showing past chat transcripts * Setting up date/time stamps for transcripts * Search for friends NEW CHAPTER: Preview The preview tool doesn't get any coverage in the current edition, but it's absolutely brilliant. it can be used to view PDFs, images, and lots of other documents, and has now been improved greatly. * starting up Preview * Using preview to view different types of images * Using preview to view PDFs * Importing from scanner * Selecting text from PDF document * Zooming in and out * Finding out more about an image or document * Resizing an image * adding keywords to an image or document * annotating an image or document * making selections from an image or documnet * rotating and flipping images * bookmarking a document * copying text from a document * shutting down Preview TOP TEN PROBLEMS I don't think we need to change anything there

    2 in stock

    £10.99

  • Swift Recipes for iOS Developers

    APress Swift Recipes for iOS Developers

    2 in stock

    Book SynopsisBoost your iOS developer career by learning from real-life examples and start writing code for one of the most successful platforms ever. No matter if you''re an experienced developer or just a beginner, you''ll find something new and something useful for your future projects here.    All of the recipes in this book are taken from real-life commercial projects that have been approved by Apple and published on the App Store. You won''t write Hello, world! and similar programs. Instead you''ll see how to parse different data formats; run JavaScript code right inside your iOS app; and enhance storyboard editor with several simple extensions. You''ll make beautiful modern-looking dialogs with blurs, shadows and rounded corners using only a few lines of code, and safely convert data after analyzing text strings. Go on to animate your layout and get your app shored up to crash as little as possible    Each recipe offers a codeTable of ContentsChapter 1. Introduction Chapter 2. Working with Data · Conversion between data types · Extracting data from dictionaries · Parsing JSON, XML and other formats · Serialization and deserialization Chapter 3. Working with Strings · String and NSString · Analyzing String content · Data verification. Emails and phone numbers · Encoding and decoding Base64 · MD5 and other hashes Chapter 4. UIKit and Storyboards· Navigation between screens · Popups and dialogs · Maps and navigation · Rounded corners, shadows and other effects Chapter 5. Image Processing · Reading and writing images· Downloading and caching images · Resizing and cropping · Preparing and showing profile picture · Image masks · Effects and filters Chapter 6. Text Editing· Analyzing user input in real time · Formatting users input · Work with emojis · Floating prefix or suffix · Keyboard handling Chapter 7. UI Animations and Effects· Animating views · Parallax effect· Hero animation Chapter 8. SwiftUI · Inserting UIKit components · Applying styles with ViewModifier · Creating custom views Audience: Beginning

    2 in stock

    £41.24

  • Programming iOS 11

    O'Reilly Media Programming iOS 11

    15 in stock

    Book SynopsisIf you're grounded in the basics of Swift, Xcode, and the Cocoa framework, this book provides a structured explanation of all essential real-world iOS app components. Through deep exploration and copious code examples, you'll learn how to create views, manipulate view controllers, and add features from iOS frameworks

    15 in stock

    £41.99

  • MacBook in easy steps

    In Easy Steps Limited MacBook in easy steps

    1 in stock

    Book SynopsisMacBook in easy steps, now in its seventh edition, illustrates all the clever and powerful features on this iconic device. Covering all MacBook models, it:Demystifies Mac jargon and MacBook versions, and will have you up and running in no time.Explains the Dock, Desktop, Finder, Launchpad, Touch Bar, and customizing your MacBook. Shows how to use and manage the new Control Center of useful widgets. Guides you through Safari, Mail, and discovering, downloading and using key apps. Covers Siri to vocally command your MacBook. Demonstrates the Universal Clipboard to access and continue working with your documents whilst on the move, with any Apple device. Reveals how to add other users, and use Family Sharing to share music, movies, books and more. Demonstrates iCloud and iCloud Drive, and how to keep your MacBook in tip-top condition! Ideal for anyone new to the MacBook, including Senior readers.

    1 in stock

    £11.39

  • macOS in easy steps: Illustrated using macOS

    In Easy Steps Limited macOS in easy steps: Illustrated using macOS

    1 in stock

    Book SynopsisIdeal for newcomers to the stylish worldof Apple Macs and for those seeking to get more from their Mac computer.Illustrated using macOS Ventura.Discover the true potential of the stylish world ofApple computers with macOS in easy steps. Using macOSVentura to illustrate, this primer will have you up and running, andgetting more out of your Mac in no time. Areas covered include:Getting around your Mac, iMac or MacBook andsetting it up to suit the way you work, including how to use the Finder and theDock.Apps to help with everyday tasks and forcommunication: Contacts, Calendar, News, Reminders, Notes, Mail, and Messaging.Browsing the internet with Safari web browser.The digital lifestyle: photos, music, TV, videos,podcasts, and books. Using iCloud to back up and share items. Utilizing Stage Manager to get productive. Security, maintenance, and troubleshooting. Ideal for newcomers as well as those seeking to getmore from their Mac computer. Ideal for newcomers to the stylish world of Apple Macs and for those seeking to get more from their Mac computer. Illustrated using macOS Ventura.Discover the true potential of the stylish world of Apple computers withmacOS in easy steps. UsingmacOS Venturato illustrate, this primer will have you up and running, and getting more out of your Mac in no time. Areas covered include:Getting around your Mac, iMac or MacBook and setting it up to suit the way you work, including how to use the Finder and the Dock.Apps to help with everyday tasks and for communication: Contacts, Calendar, News, Reminders, Notes, Mail, and Messaging.Browsing the internet with Safari web browser.The digital lifestyle: photos, music, TV, videos, podcasts, and books.Using iCloud to back up and share items.Utilizing Stage Manager to get productive.Security, maintenance, and troubleshooting.Ideal for newcomers as well as those seeking to get more from their Mac computer.

    1 in stock

    £12.34

  • Essential iPad: iOS 10 Edition

    Elluminet Press Essential iPad: iOS 10 Edition

    15 in stock

    Book Synopsis

    15 in stock

    £11.16

  • Shell Programming in Unix Linux and OS X

    Pearson Education (US) Shell Programming in Unix Linux and OS X

    1 in stock

    Book SynopsisStephen Kochan is the author or co-author of several best-selling titles on Unix and the C language, including Programming in C, Programming in Objective-C, Topics in C Programming, and Exploring the Unix System. He is a former software consultant for AT&T Bell Laboratories, where he developed and taught classes on Unix and C programming. Patrick Wood is the CTO of the New Jersey location of Electronics for Imaging. He was a member of the technical staff at Bell Laboratories when he met Mr. Kochan in 1985. Together they founded Pipeline Associates, Inc., a Unix consulting firm, where he was vice president. They co-authored Exploring the Unix System, Unix System Security, Topics in C Programming, and Unix Shell Programming.Table of Contents1 A Quick Review of the Basics Some Basic Commands Displaying the Date and Time: The date Command Finding Out Who’s Logged In: The who Command Echoing Characters: The echo Command Working with Files Listing Files: The ls Command Displaying the Contents of a File: The cat Command Counting the Number of Words in a File: The wc Command Command Options Making a Copy of a File: The cp Command Renaming a File: The mv Command Removing a File: The rm Command Working with Directories The Home Directory and Pathnames Displaying Your Working Directory: The pwd Command Changing Directories: The cd Command More on the ls Command Creating a Directory: The mkdir Command Copying a File from One Directory to Another Moving Files Between Directories Linking Files: The ln Command Removing a Directory: The rmdir Command Filename Substitution The Asterisk Matching Single Characters Filename Nuances Spaces in Filenames Other Weird Characters Standard Input/Output, and I/O Redirection Standard Input and Standard Output Output Redirection Input Redirection Pipes Filters Standard Error More on Commands Typing More Than One Command on a Line Sending a Command to the Background The ps Command Command Summary 2 What Is the Shell? The Kernel and the Utilities The Login Shell Typing Commands to the Shell The Shell’s Responsibilities Program Execution Variable and Filename Substitution I/O Redirection Hooking up a Pipeline Environment Control Interpreted Programming Language 3 Tools of the Trade Regular Expressions Matching Any Character: The Period (.) Matching the Beginning of the Line: The Caret (^) Matching the End of the Line: The Dollar Sign $ Matching a Character Set: The [...] Construct Matching Zero or More Characters: The Asterisk (*) Matching a Precise Number of Subpatterns: \{...\} Saving Matched Characters: \(...\) cut The -d and -f Options paste The -d Option The -s Option sed The -n Option Deleting Lines tr The -s Option The -d Option grep Regular Expressions and grep The -v Option The -l Option The -n Option sort The -u Option The -r Option The -o Option The -n Option Skipping Fields The -t Option Other Options uniq The -d Option Other Options 4 And Away We Go Command Files Comments Variables Displaying the Values of Variables Undefined Variables Have the Null Value Filename Substitution and Variables The ${variable} Construct Built-in Integer Arithmetic 5 Can I Quote You on That? The Single Quote The Double Quote The Backslash Using the Backslash for Continuing Lines The Backslash Inside Double Quotes Command Substitution The Back Quote The $(...) Construct The expr Command 6 Passing Arguments The $# Variable The $* Variable A Program to Look Up Someone in the Phone Book A Program to Add Someone to the Phone Book A Program to Remove Someone from the Phone Book ${n} The shift Command 7 Decisions, Decisions Exit Status The $? Variable The test Command String Operators An Alternative Format for test Integer Operators File Operators The Logical Negation Operator ! The Logical AND Operator -a Parentheses The Logical OR Operator -o The else Construct The exit Command A Second Look at the rem Program The elif Construct Yet Another Version of rem The case Command Special Pattern-Matching Characters The -x Option for Debugging Programs Back to the case The Null Command : The && and || Constructs 8 'Round and 'Round She Goes The for Command The $@ Variable The for Without the List The while Command The until Command More on Loops Breaking Out of a Loop Skipping the Remaining Commands in a Loop Executing a Loop in the Background I/O Redirection on a Loop Piping Data into and out of a Loop Typing a Loop on One Line The getopts Command 9 Reading and Printing Data The read Command A Program to Copy Files Special echo Escape Characters An Improved Version of mycp A Final Version of mycp A Menu-Driven Phone Program The $$ Variable and Temporary Files The Exit Status from read The printf Command 10 Your Environment Local Variables Subshells Exported Variables export -p PS1 and PS2 HOME PATH Your Current Directory CDPATH More on Subshells The .Command The exec Command The (...) and { ...; } Constructs Another Way to Pass Variables to a Subshell Your .profile File The TERM Variable The TZ Variable 11 More on Parameters Parameter Substitution ${parameter} ${parameter:-value} ${parameter:=value} ${parameter:?value} ${parameter:+value} Pattern Matching Constructs ${#variable} The $0 Variable The set Command The -x Option set with No Arguments Using set to Reassign Positional Parameters The -- Option Other Options to set The IFS Variable The readonly Command The unset Command 12 Loose Ends The eval Command The wait Command The $! Variable The trap Command trap with No Arguments Ignoring Signals Resetting Traps More on I/O <&- and >&- In-line Input Redirection Shell Archives Functions Removing a Function Definition The return Command The type Command 13 Rolo Revisited Data Formatting Considerations rolo add lu display rem change listall Sample Output 14 Interactive and Nonstandard Shell Features Getting the Right Shell The ENV File Command-Line Editing Command History The vi Line Edit Mode Accessing Commands from Your History The emacs Line Edit Mode Accessing Commands from Your History Other Ways to Access Your History The history Command The fc Command The r Command Functions Local Variables Automatically Loaded Functions Integer Arithmetic Integer Types Numbers in Different Bases The alias Command Removing Aliases Arrays Job Control Stopped Jobs and the fg and bg Commands Miscellaneous Features Other Features of the cd Command Tilde Substitution Order of Search Compatibility Summary Appendixes A Shell Summary B For More Information

    1 in stock

    £31.82

  • Unleash Core Data

    APress Unleash Core Data

    1 in stock

    Book SynopsisCreate apps with rich capabilities to receive, process, and intelligently store data that work across multiple devices in the Apple ecosystem. This book will show you how to organize your app''s data and make it work for you and your users! With many frameworks, there''s a point in the learning curve where you stop fearing the mountain of knowledge to learn and just enjoy the power to play and develop. For some reason many developers feel that point seems harder to reach with Core Data. And that''s unjustified-Core Data is a great framework that with powerful, optimized tools right out of the box. So it''s time you stopped fearing the journey and took your steps further out into the world of enjoying the power of Core Data. With what you learn, you can build apps to deal with a large amount of data and complex relationships in intelligent and efficient ways. Core Data has many secrets underneath the hood that can power up your persistent store likeTable of ContentsChapter 1: Introduction • Importance of Core Data as a persistent store • How to read this book Chapter 2: Core Data Stack and Setup • The Core Data Framework • Data Model • Persistent Store • Container• Holding the stack Chapter 3: Data Model • The different types • Relationships• Fetched Properties • Parent Entities • Deletion • Code Generation Chapter 4: Working with Contexts • Contexts • Create Objects • Delete, Update, and Fetching • Sorting Chapter 5: Advanced Predicates • Compound • INCLUDE • String Queries • Sorting • Relationships Queries • Subquery • Regular Expressions Chapter 6: Implemention • Converting to structs • UIFetchController • Undo • Generics and Wrappers• Combine and SwiftUI • Saving files Chapter 7: Performance • Multi Threading• Debugging • Faulting • Fetching Optimisation o Limits Chapter 8: Core Data Underneath • Faulting • Snapshotting • Sqlite File Scheme Chapter 9: Maintenance • Migrations and Versioning o Light migration o Heavyweight migration • Unit Testing Chapter 10: Sharing • iCloud Sync • Extensions • Swift Package Audience: Advanced

    1 in stock

    £49.49

  • Hardening Your Macs

    APress Hardening Your Macs

    1 in stock

    Book SynopsisLearn the skills and solutions required to secure your Mac's operating system, the underlying hardware, and allow users to get work done safely. This book will show you how to create a Mac that's made of steel and won't buckle when attacked!Ok, there's no such thing as unhackable. No magic tool or silver bullet will eliminate risk in all forms. Security is an ongoing journey not a simple action or software application. And that is exactly what you'll learn to masterthe foundational knowledge, skills, and mindset to holistically protect Macs. Regardless of whether it's your personal iMac or a fleet of MacBook Pro's assigned to the remote employees within your organization, you'll be able to limit access while identifying and mitigating risk unique to your environment. In addition to the information security best practices pertaining to protecting Apple computers, you'll pivot to a coherent, security-focused mindset to better understand macOS-specificsecurity. You'll learn how it workTable of ContentsChapter 1: Security 101· Introduction· What is it?· Why is it important?· When is it necessary?· Who is responsible for it? Chapter 2: Risky Business· Risk· Assessments· Matrix· Tolerance/Appetite Chapter 3: (Return of) the Mac· macOS· Hardware· Software· Distribution· Frameworks (Security, Privacy, etc.) Chapter 4: A World of Hurt· Threat types· Attack types· Internal attacks· External attacksChapter 6: The Mind of an Attacker· Think like them· Act like them· Understand them· Protect against themChapter 7: Hardware Solutions· Startup· Full-Disk Encryption· Cable Lock· Sensor Covers· Accessories· Licensed CablesChapter 8: Software Solutions· Passwords· Login· User Account Types· Multifactor Authentication· FileVault· System Preferences· Screensaver· Lock-screen· Malware Protection· Firewall· VPN/ZTNA· iCloud· App Stores· Secure Memory· Transparency, Consent, and Control (TCC)· Touch ID· Apple Software Update· 3rd-party Patches· File Permissions· Sharing Permissions· Extensions· Backups· Remote WipeChapter 9: Work Smarter, Not Harder· Remote Controlling your fleet· Mobile Device Management· Device Configuration· App Deployment· Securing Devices· Automating Workflows· Zero TouchChapter 10: Make a Plan and Stick to It· Standardize your environment· Develop workflows to address common issues· Automate whenever possible· Stay on top of the latest security threats· Train users (or your friends) to recognize threats· Align with enterprise security frameworks· Comply with regulatory requirementsAudience: Advanced

    1 in stock

    £41.24

  • iOS Hackers Handbook

    John Wiley & Sons Inc iOS Hackers Handbook

    Book SynopsisDiscover all the security risks and exploits that can threaten iOS-based mobile devices iOS is Apple''s mobile operating system for the iPhone and iPad. With the introduction of iOS5, many security issues have come to light. This book explains and discusses them all. The award-winning author team, experts in Mac and iOS security, examines the vulnerabilities and the internals of iOS to show how attacks can be mitigated. The book explains how the operating system works, its overall security architecture, and the security risks associated with it, as well as exploits, rootkits, and other payloads developed for it. Covers iOS security architecture, vulnerability hunting, exploit writing, and how iOS jailbreaks work Explores iOS enterprise and encryption, code signing and memory protection, sandboxing, iPhone fuzzing, exploitation, ROP payloads, and baseband attacks Also examines kernel debugging and exploitation Companion website includesTable of ContentsIntroduction xv Chapter 1 iOS Security Basics 1 Chapter 2 iOS in the Enterprise 15 Chapter 3 Encryption 47 Chapter 4 Code Signing and Memory Protections 69 Chapter 5 Sandboxing 107 Chapter 6 Fuzzing iOS Applications 139 Chapter 7 Exploitation 185 Chapter 8 Return-Oriented Programming 219 Chapter 9 Kernel Debugging and Exploitation 249 Chapter 10 Jailbreaking 297 Chapter 11 Baseband Attacks 327 Appendix References 365 Index 369

    £27.99

  • Sequencing Apple's DNA

    ISTE Ltd and John Wiley & Sons Inc Sequencing Apple's DNA

    Book SynopsisThis book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before. Where no past habit and usage are available, there is no proof of viability, as nobody has done it yet, or even imagined it, and no roadmap for guidance or market study has come up with it. The authors call upon Leonardo Da Vinci, the Renaissance genius, who as strange as it seems, shared many traits of personality with that of Steve Jobs, in terms of the ways of performing. Da Vinci helps in understanding Jobs, and hence Apple, with his unique way of designing radically novel concepts, which were actually quite crazy for his time. In order to shed light on a special creative posture, the indomitable sense of specifying undecidable objects – a hallmark of the late Steve Jobs – is what led the authors to match it with a specific design innovation theory. A real theory, backed by solid mathematical proof, exists and can account for the business virtue of a prolific ability to move into unknown crazy fields! The authors postulate that, by bringing the power of C-K theory to crack open a number of previous observations made about Apple’s methods, it is possible to identify most of the genes of this company. The authors analyze how and why an Apple way of doing business is radically different from standard business practices and why it is so successful. Genes are a measure of the entity at hand and can encourage past business education routine approaches, then become transferable across the spectrum of the socio-economic world.Table of ContentsAcknowledgments xi Preface xiii Introduction xxvii Part 1 From Insanely Successful Episodes 1 Chapter 1 Sequencing the First Segments of Apple’s DNA 3 1.1 The gene, domain and cultural bias 3 1.2 Nine DNA segments of rare importance 4 Chapter 2 On Risk Taking 7 2.1 Where is the gap? 7 2.1.1 Business school 7 2.1.2 Apple 8 2.2 Amplifying the gap and progressing 9 2.3 The genes 13 Chapter 3 Product Design 15 3.1 Where is the gap? 15 3.1.1 Business school 15 3.1.2 Apple 16 3.2 Amplifying the gap and progressing 16 3.2.1 On packing with functionality 18 Chapter 4 Market Studies 21 4.1 Where is the gap? 21 4.1.1 Business school 21 4.1.2 Apple 22 4.2 Amplifying the gap and progressing 22 Chapter 5 Giving up Some Fights 25 5.1 The chasm 25 5.1.1 Business school 25 5.1.2 Apple 26 5.2 Amplifying the gap and progressing 26 Chapter 6 Entering New Markets 29 6.1 The chasm 29 6.1.1 Business school 29 6.1.2 Apple 30 6.2 Amplifying the gap and progressing 30 Chapter 7 Apple, the Learning Company 33 7.1 The chasm 33 7.1.1 Business school 34 7.1.2 Apple 34 7.2 Amplifying the gap and progressing 35 Chapter 8 On Research and Development 39 8.1 The chasm 39 8.1.1 Business school 40 8.1.2 Apple 40 8.2 Amplifying the gap and progressing 40 Chapter 9 On Company Acquisition 45 9.1 The chasm 45 9.1.1 Business school 45 9.1.2 Apple 46 9.2 Amplifying the gap 46 9.3 Progressing the gap 52 Chapter 10 The Manager, the Software and the Process 55 10.1 The chasm 55 10.1.1 Business school way 55 10.1.2 Apple’s way 56 10.2 Developing the chasm 56 10.2.1 The case of Mister Hullot 57 10.2.2 Drawing lessons from software management 58 Part 2 Emergence of a Brand: From Failures to Everyday Situations (In Search of Exclusive Value) 61 Chapter 11 Failures Left Behind 63 11.1 Why failures? 63 11.1.1 Business school 63 11.1.2 Apple 63 11.2 Failure dissolves in time 64 11.3 A basket of historical failures 64 Chapter 12 A Cornucopia of Commerce Situations 71 12.1 Commercial policy 71 12.1.1 Business school 71 12.1.2 Apple 71 12.2 Asking customers 71 12.2.1 Business school 71 12.2.2 Apple 72 12.2.3 Development 72 12.3 Forecasting and strategy 73 12.3.1 Business school 73 12.3.2 Apple 73 12.3.3 Development 73 12.4 Grabbing a trend 73 12.4.1 Business school 73 12.4.2 Apple 73 12.4.3 Development 73 12.5 Communicating 74 12.5.1 Business school 74 12.5.2 Apple 74 12.5.3 Development 74 12.6 Getting incomparable value 74 12.6.1 Business school 74 12.6.2 Apple 74 12.6.3 Development 75 12.7 Making something profitable 75 12.7.1 Business school 75 12.7.2 Apple 75 12.7.3 Development 75 12.8 Going after the enterprise market 75 12.8.1 Business school 75 12.8.2 Apple 76 12.8.3 Development 76 12.9 Expenses versus returns 76 12.9.1 Business school 76 12.9.2 Apple 76 12.9.3 Development 76 12.10 Management to commitment to product 77 12.10.1 Business school 77 12.10.2 Apple 77 12.10.3 Development 77 Chapter 13 Emergence of a Brand 79 13.1 The chasm 79 13.1.1 Business school 79 13.1.2 Apple 80 13.2 Amplifying the gap and progressing 81 Part 3 Importing Apple’s Genes into Transferable Knowledge (In Evidence of Deeper Gaps) 83 Chapter 14 On Structure and Contents 85 14.1 The chasm 85 14.1.1 Business school 85 14.1.2 Apple 86 14.2 Developing the chasm 86 Chapter 15 You Said Reality? Which Reality? 89 15.1 The chasm 89 15.1.1 Business school 90 15.1.2 Apple 90 15.2 Developing the chasm 92 15.3 It’s all about perception 95 Chapter 16 Combining the Genes 99 16.1 Taking stock of a flat list of genes 99 16.2 Setting the stage toward a combined dynamics 103 16.2.1 In search for dominant designs 103 16.2.2 Breaking the dominant designs 104 16.2.3 Blueprinting radical “crazy” concepts 105 Chapter 17 Evolving Competition 107 17.1 Cracking open the notion of “competition” 107 17.2 Designing an expanded understanding “competition” 109 Chapter 18 Evolving Innovation 113 18.1 Cracking open the notion of “innovation” 113 18.2 Designing an expanded understanding of “innovation” 112 Chapter 19 A Company Under (Dynamic) Tension 117 19.1 Tension is a co-evolving dynamic 117 19.2 Tension is a dynamic toward futures 119 19.3 Walking the way 120 Chapter 20 Overcoming Common Blocking Points 123 20.1 The need for an innovation molecule 123 20.2 A need to revisit risk-taking 125 Conclusion 129 Appendices 133 Appendix 1 135 Appendix 2 139 Appendix 3 151 Appendix 4 171 Appendix 5 177 Appendix 6 187 Bibliography 191 Index 199

    £125.06

  • Simon & Schuster Mac Unlocked: Everything You Need to Know to Get

    Book SynopsisMake the most of your Mac with this witty, authoritative guide to macOS Big Sur.Apple updates its Mac operating system every year, adding new features with every revision. But after twenty years of this updating cycle without a printed user guide to help customers, feature bloat and complexity have begun to weigh down the works. For thirty years, the Mac faithful have turned to David Pogue’s Mac books to guide them. With Mac Unlocked, New York Times bestselling author Pogue introduces readers to the most radical Mac software redesign in Apple history, macOS Big Sur. Beginning Mac users and Windows refugees will gain an understanding of the Mac philosophy; Mac veterans will find a concise guide to what’s new in Big Sur, including its stunning visual and sonic redesign, the new Control Center for quick settings changes, and the built-in security auditing features. With a 300 annotated illustrations, sparkling humor, and crystal-clear prose, Mac Unlocked is the new gold-standard guide to the Mac.

    £23.75

  • Apress Learn Sprite Kit For Ios Game Development

    15 in stock

    Book SynopsisWith Learn Sprite Kit for iOS Game Development, you'll discover how easy it is to create 2D games using the new Sprite Kit framework from Apple.Table of Contents1. Hello World2. SKActions and SKTexture: Your First Animated Sprite3. Sprite Movement with User Input4. Edges, Boundaries, and Ledges5. More Animated Sprites: Enemies and Bonuses6. Creating a Cast of Characters7. Points and Scoring8. Contacts and Collisions9. Adding More Scenes and Levels10. Where to Go from Here

    15 in stock

    £29.50

  • Amazon Digital Services LLC - Kdp Guide de lutilisateur du MacBook Air 2025 M4

    15 in stock

    15 in stock

    £14.81

  • Independently Published Maîtriser OpenSearch

    15 in stock

    15 in stock

    £13.95

  • Independently Published Le Guide Ultime de lUtilisateur Du Macbook Air M4

    15 in stock

    15 in stock

    £14.72

  • Independently Published Wrist Guide for Apple Watch Series 10

    15 in stock

    15 in stock

    £13.95

  • Independently Published GUI Automation Scripts

    15 in stock

    15 in stock

    £13.99

  • Amazon Digital Services LLC - Kdp MacBook Pro 16inch M4 Pro M4 Max User Guide for Adults

    15 in stock

    15 in stock

    £24.55

  • Amazon Digital Services LLC - Kdp MacBook Air 15inch M4 User Guide for Adults

    15 in stock

    15 in stock

    £28.04

  • Amazon Digital Services LLC - Kdp iMac M4 User Guide

    15 in stock

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