Advertising Books
Taylor & Francis Positioning the Brand An InsideOut Approach
a huge range and FREE tracked UK delivery on ALL orders.
£45.59
Taylor & Francis The Routledge Handbook of Critical Public Relations
a huge range and FREE tracked UK delivery on ALL orders.
£209.00
Taylor & Francis The Undermining of Beliefs in the Autonomy and Rationality of Consumers
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis Explorations in Consumer Culture Theory
Book SynopsisThe literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed â in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory.In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the Trade ReviewThe role of culture in consumption has been long acknowledged, but related research has been fragmented and under-appreciated. This volume, with its impressive line-up of topics and authors, will play a vital role in the development of Consumer Culture Theory as the well-spring from which new and deep understandings of the consumer world are emerging. David Glen Mick, McIntire School of Commerce, University of Virginia (Former Editor JCR, Past President, ACR)Consumer Culture Theory is not a theory. It is much more. It is the future of research about consumers, markets, and business. The settings for the research and reflections presented here are fascinating in and of themselves: DNA testing, home away from home, Wal Mart, Christmas trees, personal trainers, gambling casinos, advertising, dolls, and poetry. But even more stimulating are insights into basic human issues addressed in these chapters. They include: Who am I? Where do I come from? What can I become? What is home? What is family? What is ritual in contemporary consumer society? How does gambling emancipate us from the market? What is Consumer Culture Theory? And how has advertising shaped culture and brought order to the world? This is a book that will fascinate, stimulate, and provoke new ways of seeing the world of the consumer. It is about a very vibrant and fresh perspective on consumption that has emerged in the past three decades and clearly has come of age. Russell Belk Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University (Past President & Fellow, ACR)CCT is AOK. This book brings together some of the most effervescent thinking in Consumer Culture Theory. It is the Sprite of scholarship - refreshing, invigorating and deliciously subversive. Covering everything from Christmas trees to DNA tests, Sherry and Fischer's volume sparkles with smarts and spirit and sugar-rush subversion. Image may be nothing but imagination is everything. Exploring Consumer Culture Theory is intoxicatingly imaginative. Enjoy. Stephen Brown, Prof of Marketing, Ulster University This book is an exploration of new ideas, new topics, new ways of thinking and writing. It will bring bright light and some heat to the debate. Exploring Consumer Culture Theory is an important step forward. Grant McCracken (Industry consultant, author, leading consumer behavior theorist, and anthropologist)This second installment (of what one hopes will be many) of Consumer Culture Theory (CCT) conference papers delivers on CCT's promise of pluralism – in directions, inclusions, articulations, applications, theoretics and poetics. It is a must-read for marketers or social scientists with an eye on consumption. This volume invites and incites. Rita Denny, Founding Partner, Practica Group, LLC Eileen Fischer and John Sherry have put together a fine collection of writings from talented contributors whose insights and deft analyses demonstrate, in a variety of ways, how consumption informs and is informed by meaning-making practice. A delightful read, this work promises to invigorate the already lively field of Consumer Culture Theory by situating culture squarely in the crux of consumer research. Daniel Thomas Cook, Rutgers University, author of The Commodification of Childhood Table of ContentsIntroduction, Explorations in Consumer Culture Theory: What Are We Exploring Now?, Eileen Fischer, and John F. Sherry, Jr., Section One: Forming and Framing, From CCT to CCC: Building Consumer Culture Community, Johanna Moisander, Lisa Penaloza and Anu Valtonen, Theoretical Realism: Culture and Politics in Commercial Imagery, Linda M. Scott, Section Two: Time and Space, Banking on History: Reflections in the Archive Mirror, Barbara Olsen, Dwelling in Mobility: Homemaking Among Mobile Professionals, Fleura Bardhi and Søren Askegaard, Section Three: Setting and Self, Are We There Yet? Coproducing Success and Failure in Personal Training, Eileen Fischer, Cele C. Otnes, Brynn Winegard, Eric Li and Sarah Scarbrough-Wilner, Designer Genes: DNA Testing Services and Consumer Identity, Elizabeth C. Hirschman and Donald Panther-Yates, Section Four: Brands and Images, Allomother as Image and Essence: Animating the American Girl Brand, John F. Sherry, Jr., Stefania Borghini, Mary Ann McGrath, Albert Muñiz, Nina Diamond and Robert V. Kozinets, Engineering a Mainstream Market for Sustainable Practices, Diane M. Martin and John W. Schouten, Section Five: Rites and Games, Tinsel, Trimmings and Tensions: Negotiating a Focal Artifact, Cele C. Otnes, Elizabeth Crosby, Robert Kreuzbauer and Jennifer Ho, Stacking the Deck; Gambling in Film and the Diffusion of Casino Gambling, Ashlee Humphreys, Section Six: Poetry, Living Things, Small Things, John W. Schouten, Heading Home, Consumption Kaddish in Four Koans, John F. Sherry, Jr., Haiku for EATNIKS, Eugene Halton, Imagined (Musical) Experiences: Across Four Centuries, George Zinkhan, Conclusion, Reflections and Revanche, John F. Sherry, Jr. and Eileen Fischer.
£166.25
Taylor & Francis interpretationinsociallifesocialscienceandmarketing
a huge range and FREE tracked UK delivery on ALL orders.
£175.75
Taylor & Francis Interactive Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£137.75
Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story
a huge range and FREE tracked UK delivery on ALL orders.
£156.75
Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story
a huge range and FREE tracked UK delivery on ALL orders.
£68.39
Taylor & Francis Demarketing
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Demarketing
a huge range and FREE tracked UK delivery on ALL orders.
£45.59
Taylor & Francis Ltd Outdoor Advertising RLE Advertising Routledge Library Editions Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£109.25
Taylor & Francis Global Advertising Attitudes and Audiences
a huge range and FREE tracked UK delivery on ALL orders.
£51.29
Taylor & Francis Marketing without Advertising
a huge range and FREE tracked UK delivery on ALL orders.
£156.75
Taylor & Francis Managing Communications in a Crisis
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Ltd How to Manage a Successful Press Conference
Book SynopsisDespite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the Table of ContentsContents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.
£56.04
Taylor & Francis Excellence in Advertising The IPA Guide to Best Practice Chartered Institute of Marketing Paperback
a huge range and FREE tracked UK delivery on ALL orders.
£68.39
Taylor & Francis AdValue
a huge range and FREE tracked UK delivery on ALL orders.
£39.99
Taylor & Francis Ltd Marketing Communications in Tourism and Hospitality Concepts Strategies and Cases
a huge range and FREE tracked UK delivery on ALL orders.
£47.49
Taylor & Francis Ltd Whats in a Name Advertising and the Concept of Brands
a huge range and FREE tracked UK delivery on ALL orders.
£45.59
Taylor & Francis Ltd Advertising Promotion and New Media
a huge range and FREE tracked UK delivery on ALL orders.
£171.00
Taylor & Francis Ltd Advertising Promotion and New Media
a huge range and FREE tracked UK delivery on ALL orders.
£58.89
Taylor & Francis Readings in Advertising Society and Consumer Culture
a huge range and FREE tracked UK delivery on ALL orders.
£199.50
Taylor & Francis Readings in Advertising Society and Consumer Culture
a huge range and FREE tracked UK delivery on ALL orders.
£51.29
Taylor & Francis Advertising Society and Consumer Culture
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Ltd When Ads Work New Proof That Advertising Triggers Sales
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Ltd Go Figure New Directions in Advertising Rhetoric
a huge range and FREE tracked UK delivery on ALL orders.
£175.75
Taylor & Francis Advertising Management
a huge range and FREE tracked UK delivery on ALL orders.
£58.89
Taylor & Francis Cases in Advertising Management
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Ltd Advertising Campaign Design Just the Essentials
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Ltd The Global Advertising Regulation Handbook
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Advertising and Public Relations Research
a huge range and FREE tracked UK delivery on ALL orders.
£65.54
Taylor & Francis Advertising and Violence Concepts and Perspectives Routledge Advances in Manageme
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Advertising and Violence Concepts and Perspectives Routledge Advances in Manageme
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Transcultural Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£104.50
Taylor & Francis Transcultural Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£56.04
Taylor & Francis Communicating Causes
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Communicating Causes
a huge range and FREE tracked UK delivery on ALL orders.
£37.99
Taylor & Francis Advertising and Anthropology Ethnographic Practice and Cultural Perspectives
a huge range and FREE tracked UK delivery on ALL orders.
£128.25
Taylor & Francis Advertising and Anthropology Ethnographic
Book SynopsisExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settingsTrade ReviewWith an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. * George Marcus, Director, Center for Ethnography, University of California, Irvine *This volume presents an insider's perspective of complementary professions that is sure to provoke a swift reaction from agencies and the academy. Advertising is a way of construing the world, and anthropology can inform and unpack that construal. Apprentices, read this book as you plan a career. Journeymen, study this book as you rethink your career. Mentors, teach this book as you guide the careers of others. * John F. Sherry, Herrick Professor & Department Chair of Marketing, University of Notre Dame *A candid portrayal of life in the advertising world... this is a unique and courageous contribution to business anthropology by two of its most experienced practitioners. * Marietta Baba, Dean and Professor at the College of Social Science, Michigan State University *Ethnography is Anthropology's biggest export. Malefyt and Morais take the practice of ethnography to the world of advertising, and do an ethnography of that world. The results are profoundly illuminating, and make this book essential reading for advertisers and anthropologists alike. * David Howes, Professor of Anthropology, Concordia University, Montreal *Malefyt and Morais' book, Advertising and Anthropology, is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise to learn something about anthropology. * Dawn Lerman, Director, Centre for Positive Marketing, Fordham University, USA *Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts. * Anthropology Review Database *Malefyt and Morais have made a significant contribution to applied anthropology with this work. It joins works of others, like Jordan's Business Anthropology, in building the methods and reputation for anthropology in the non-academic arena. * Anthropological Notebooks *Table of ContentsPreface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex
£35.99
Taylor & Francis Ltd Celebrity Fashion Marketing
Book SynopsisThis book explores the concept of the celebrity as a ''Human Fashion Brand'' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools and the role of technology; and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian, Beyoncé, and Madonna. Providing a holTrade Review'The concept of a 'Human Fashion Brand' is timely given the significant rise in the number fashion-influencing celebrities and fashion-celebrity-following consumers. This book is an essential read for those who are interested in behavioural science, fashion, marketing and business management.'Dr Kevin Almond, Associate Professor in Fashion, School of Design, University of Leeds, Former Head of the Department of Fashion and Textiles, University of Huddersfield, UK'The journey in public relations, celebrity brand management, fashion, media, and production is often one of exhilarating excitement and constant change. The authors have been steadfast in their focus, management and passion on the subject in all its guises.'JayJay Epega, BBC Studios Productions, Media Consultant and Writer, EpegaMedia, Director 'This is an epic book and illustrates how following celebrity fashions has increased exponentially. The thought process behind this for individuals is: "If I cannot have their lifestyle, at least I can have the same clothes – or cheaper versions of them!". This book describes the impact on the celebrity, the marketer and the consumer.' Don Rouse, Celebrities & Lifestyle Communications Consultant, Entrepreneur and MentorTable of ContentsAcknowledgements, List of abbreviations, Foreword, Table of Contents, 1. Introduction, 2. The Fashion Celebrity, 3. The Fashion Celebrity Marketer, 4. The Fashion Consumer, 5. The Human Fashion Brand Model. 6. Conclusion, Index.
£37.99
Taylor & Francis Absolute Essentials of Advertising
Book SynopsisThis concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable su
£19.99
Taylor & Francis Ltd The Illustrated Guide to the Mass Communication
Book SynopsisThis book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. Table of ContentsIntroduction Chapter 1 Getting Started Chapter 2 Finding a Research Topic You Like Chapter 3 Determining Your Research Approach Chapter 4 Thinking Ethically Chapter 5 Writing a Literature Review Chapter 6 Writing a Research Question and Hypothesis Chapter 7 Choosing a Research Method Chapter 8 The Results Chapter 9 Writing the Discussion Section Chapter 10 Formatting the Paper Chapter 11 Presenting Your Research
£45.59
Taylor & Francis Ltd Advertising Account Planning
Book SynopsisThis practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics ProvidingTrade Review"With its accessible format, real-world examples, and logical and thorough presentation, Advertising Account Planning is the go-to guide for both students and practitioners in account planning, consumer behavior, and campaign development. The expanded content on digital marketing and media technologies provides a full, up-to-date understanding of the process."Lisa C. Troy, Texas A&M UniversityTable of Contents Account Planning History and Practice The Role That Account Planning Plays in a Campaign Brand Destination Planning Situation Analysis: ‘Understanding the Landscape’ Benchmarking Consumer Perceptions Understanding the Consumer Mindset Developing Insights The Role of Strategic Communication Defining the Audience Brand Positioning Brand Personality Brand Essence What is a Big Idea? Briefing the Team to Get a Great Campaign Account Planning and Integration International Advertising Measuring the Success of a Campaign Future Thoughts on Account Planning
£49.39
Taylor & Francis Strategic Communication
Book SynopsisStrategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible aTable of ContentsThe Brief 1. What this book is about 2. The nature of strategic communication 3. Communication strategy and business planning 4. Elements of a communication strategy 5. Analysing organisational communication needs 6. Why target publics matter 7. Setting the compass: communication goals and objectives 8. Planning effective messages 9. Reaching target publics: the role of communication pathways 10. Communication tools – the things we do 11. Managing a strategic communication plan 12. The Gemini factor: Evaluating strategic communication projects 13. Strategic communication counselling
£42.99
Taylor & Francis Ltd Strategic Writing
Book SynopsisFeaturing examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.
£77.89
Taylor & Francis How Not to Hate Advertising
Book SynopsisWritten by an award-winning Chief Creative Officer and featuring insights from agency and freelance advertising pros, this book is the creative professionalsâ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.This is not a âœhow to break into the businessâ book, and it doesnât aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) getting some work produced that theyâre proud ofâitâs the âœwhatâs nextâ to avoid burnout, filled with practical tips, sage advice, and real stories from an array of people who have definitely hated advertising at some pointâbut stuck with it anyway.A sort of treasure map that creatives can use to guide them through different stages of their career, this book is pure gold for advertising professionals and students who want to thrive in their chosen industry while taking care of their whole selves, now and into the future.
£130.50
Taylor & Francis Social Media in the Fashion Industry
Book SynopsisThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals w
£37.04
Taylor & Francis Strategic Stakeholder Engagement
Book SynopsisIs it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key influencers?Are you looking to pursue or advance your career in Public Relations?Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is posTrade Review‘‘Practitioners face major barriers in getting their voice heard. I have considerable experience of the formal and informal processes involved when engaging with decision-makers in government and other key influencers, and I have developed strategies that work. Writing this book enables me to share my experiences and insights with public relations practitioners and related professionals so that they can become more effective influencers’’. Chris Anastasi, Author.'Society today has given voice to many diverse views. People and institutions expect to have a voice in issues that affect their government, their society and their lives. Successful institutions, both public and private, need to find ways to speak to these diverse and (sometimes) competing views such that all stakeholders feel their positions and opinions have been fairly and fully considered. This book gives excellent guidance based on examples of successful stakeholder engagement programs and the experience of leaders who have been successful in effective stakeholder engagement.' — Bill Coley CBE, former President of Duke Power and CEO of British Energy 'Many CEOs and FDs struggle to appreciate the real value of stakeholder engagement. They find it hard to envision what effective stakeholders can achieve for the bottom line in opportunities realised or pitfalls avoided. They should read this book to understand how crucial a focused campaign can be to commercial success. The case studies are illuminating on what works and what not to do. They depend on building trust and relationships based on strong ethical standards. There are lessons here for the private sector in delivering value for money and the public sector in wrongly assuming a government relations function is not needed. It is. Most importantly, there's an understanding of the hands-on role of a Company's leaders in the stakeholder dialogue and building credibility. This is a team effort. The other key audience for this book is Government Affairs professionals. Those running, or setting up, these departments will find the step by step guide to a targeted programme invaluable. Chris Anastasi describes to audiences to target, the many tiers of influencers that shape policy, the importance of galvanising wider support, and above all a focused approach to securing opportunities and managing risks. The case studies show how tangible value can be measured and delivered, Government relations professionals can use this unique book as a benchmarking resource or a template for success. It plugs a gap in the field of stakeholder relations.' — Robert Armour OBE, Deputy-Chair NuGeneration'Never before has it been so vital for business to ensure that its side of the story is properly told and understood. Chris Anastasi has written an invaluable practical guide to strategic stakeholder engagement.' — Sir Adrian Montague CBE, Chairman Aviva'As Energy Adviser to the Welsh Government I am happy to endorse the basic premise of this book which is the importance for successful developments of well-structured and actioned strategic stakeholder engagement. In a UK context it is interesting to reflect on the stress by the UK Government on the four new industrial strategy grand challenges. These cover the widespread use of artificial intelligence; modernised mobility, healthy ageing and clean growth. With all these sectors, effective stakeholder engagement is vital and includes the huge variation of stakeholders from individual consumers to pension funds looking to invest £billions for secure long term returns. The only sensible way to do this is to adopt a very professional and well-researched approach which normally involves the commitment of significant resources. Chris’ book, based on his front-line experience in the energy field and in depth case studies covering a very wide range of circumstances, provides an excellent overview for anyone who is interested in understanding the complexity of the issues and the core elements essential for success. In his book Chris does stress the importance of a clear story as the basis for a successful engagement strategy, whoever the targeted stakeholder. This importance, along with leadership can not be over-stressed: points which Chris makes well, once again illustrated through the use of diverse real-life case studies.' — Professor Ron Loveland, Energy AdviserTable of Contents1. Setting the scene for strategic stakeholder engagement 2. Decision-makers 3. Key influencers 4. Stakeholder engagement processes 5. Organising for stakeholder engagement 6. Delivering the engagement strategy and programme 7. Reflection
£128.25
