Advertising Books
Taylor & Francis Ltd The Routledge Companion to Corporate Branding
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£204.25
Taylor & Francis Persuasion in Your Life
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£999.99
Taylor & Francis Persuasion in Your Life
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£999.99
Taylor & Francis Ltd Introduction to Corporate Communication
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£128.25
Taylor & Francis Ltd Corporate Brand Design
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£142.50
Taylor & Francis Ltd Corporate Brand Design
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£39.99
Taylor & Francis Building Corporate Identity Image and Reputation in the Digital Era
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£128.25
Taylor & Francis Ltd Building Corporate Identity Image and Reputation in the Digital Era
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£37.99
Taylor & Francis Ltd Consumer Behaviour and Social Network Sites
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£24.51
Taylor & Francis Ltd Internal Marketing Theories Perspectives and Stakeholders Routledge Studies in Marketing
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£128.25
Taylor & Francis Ltd Internal Marketing
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£39.99
Taylor & Francis Strategic Communications in Russia
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£39.99
Taylor & Francis Ltd The Business of Aspiration How Social Cultural and Environmental Capital Changes Brands
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£128.25
Taylor & Francis Ltd Innovation in Advertising and Branding Communication
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£39.99
Taylor & Francis Nation Branding
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£147.25
Taylor & Francis Nation Branding
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£44.99
Taylor & Francis Strategic Stakeholder Engagement
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£32.99
Taylor & Francis Driving Consumer Engagement in Social Media Influencing Electronic Word of Mouth Routledge Studies in Marketing
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£128.25
Taylor & Francis Ltd Advertising Management in a Digital Environment
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£171.00
Taylor & Francis Ltd Advertising Management in a Digital Environment
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£47.49
Taylor & Francis Ltd Decoding CocaCola
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£39.99
Taylor & Francis Ltd Charity Marketing
Book SynopsisCharities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector.The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charityTrade Review"This is the most important new charity marketing publication for a decade. The content delivers a rigorous review of contemporary academic research and applies this directly to professional practice. A ‘must read’ book for any serious student of charity marketing and for charity marketing professionals everywhere who want to be at the forefront of effective practice ." Professor Stephen Lee, Bayes Business School"Hyde and Mitchell's Charity Marketing: Contemporary Issues, Research and Practice is unique in offering relevant theoretical lenses and philosophical insights to the study of fundraising and marketing within the charitable sector." - Dr Rita Kottasz, Kingston University London"This is the most important new charity marketing publication for a decade. The content delivers a rigorous review of contemporary academic research and applies this directly to professional practice. A ‘must read’ book for any serious student of charity marketing and for charity marketing professionals everywhere who want to be at the forefront of effective practice ." Professor Stephen Lee, Bayes Business School"Hyde and Mitchell's Charity Marketing: Contemporary Issues, Research and Practice is unique in offering relevant theoretical lenses and philosophical insights to the study of fundraising and marketing within the charitable sector." - Dr Rita Kottasz, Kingston University LondonTable of ContentsIntroducing charity marketing: contemporary issues, research and practice; Theoretical foundations for exploring charity marketing; Building powerful charity brands: an inside perspective; 1 Charity marketing and corporate social responsibility; 2 Nonprofit brand and managing nonprofit rebranding strategy; 3 Marketing charities to attract volunteers: time for B2V; 4 Don’t ask, don’t get: the ethics of fundraising; 5 Spoilt for choice? Understanding how donors choose which charities to support; 6 Fundraising across different causes; 7 Contemporary perspectives on charity and nonprofit arts marketing: from creative economy towards a public realm; 8 Digital marketing for charities: reflections from a collaborative project; 9 Relationship marketing in charities: so much more than just ‘tea and sympathy’; 10 Ask not what marketing practice can do for NPOs; ask what NPOs can do for marketing practice; 11 Stakeholders in the palliative and end of life care service ecosystem: a study of the hospice sector; 12 Internal marketing and branding: nonprofit marketing starts from the inside
£128.25
Taylor & Francis Absolute Essentials of Public Relations
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£47.49
Taylor & Francis Visual Public Relations
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£41.99
Taylor & Francis Ltd Charity Marketing
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£36.99
Taylor & Francis The Dynamics of Influencer Marketing
Book SynopsisYouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for fake news? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses
£37.99
Taylor & Francis Ltd Women in PR History
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£39.99
Taylor & Francis Ltd Digital Marketing
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£147.25
Taylor & Francis Ltd The Rise of Positive Luxury
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£128.25
Taylor & Francis Ltd The Routledge Handbook of Nonprofit Communication
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£185.25
Taylor & Francis Ltd Essentials of Marketing
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£166.25
Taylor & Francis Ltd Essentials of Marketing
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£45.59
Taylor & Francis Ltd MacroSocial Marketing Insights
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£39.99
Taylor & Francis Ltd Contemporary Consumption Consumers and Marketing Cases from Generations Y and Z
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£128.25
Taylor & Francis Challenging Corporate Social Responsibility
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£39.99
Taylor & Francis Global Advertising Practice in a Borderless World Routledge Studies in International Business and the World Ec
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£39.99
Taylor & Francis Advertising and Public Memory
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£38.99
Taylor & Francis Explorations in Critical Studies of Advertising
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£38.99
Taylor & Francis Experiential Marketing
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£147.25
Taylor & Francis Experiential Marketing
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£43.99
Taylor & Francis Ltd Marketing Modernity
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£137.75
Taylor & Francis Ltd Integrated Marketing Communications A Primer
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£47.49
Taylor & Francis The Routledge Companion to Nonprofit Marketing
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£209.00
Taylor & Francis Qualitative Research Methods in Public Relations and Marketing Communications
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£51.29
Taylor & Francis Gender and Public Relations
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£137.75
Taylor & Francis The Globalization of Advertising
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£137.75
Taylor & Francis Contemporary Perspectives on Corporate Marketing
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£137.75
Taylor & Francis Ltd Positioning the Brand An Insideout Approach
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£128.25