Description
Book SynopsisWritten by an award-winning Chief Creative Officer and featuring insights from agency and freelance advertising pros, this book is the creative professionalsâ guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.
This is not a âœhow to break into the businessâ book, and it doesnât aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) getting some work produced that theyâre proud ofâitâs the âœwhatâs nextâ to avoid burnout, filled with practical tips, sage advice, and real stories from an array of people who have definitely hated advertising at some pointâbut stuck with it anyway.
A sort of treasure map that creatives can use to guide them through different stages of their career, this book is pure gold for advertising professionals and students who want to thrive in their chosen industry while taking care of their whole selves, now and into the future.
