Web graphics and design Books
O'Reilly Media Working with Static Sites
Book SynopsisWritten by two leading developers in the JavaScript community, this book teaches front-end designers, front-end developers, web developers, and web designers how static site generators work, the benefits you can expect, and what options are available.
£23.99
O'Reilly Media Building Web Apps with WordPress 2e
Book SynopsisIn this fully updated second edition, you'll learn how to build custom plugins, themes, and services for just about any kind of web or mobile application.
£33.74
O'Reilly Media Designing Web APIs
Book SynopsisUsing case studies from companies such as Slack, Stripe, Facebook, and Github, this practical guide shows you how to navigate complex decisions when building, scaling, and evolving your own APIs. You’ll learn best practices for designing APIs that developers will love, and discover how to evolve your APIs as your product grows.
£27.74
O'Reilly Media 97 Things Every UX Practitioner Should Know
Book SynopsisTap into the wisdom of experts to learn what every UX practitioner needs to know. With 97 short and extremely useful tips, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice.
£29.99
Taylor & Francis Inc Digital Type Design for Branding
Book SynopsisThe approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key FeaturesA how-to resource for designers to referencee while designing letterforms.The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.This book gives designers a solid footing when designing a series ofTrade Review"Probably the best biography of a cartoonist ever written, and is surely one of the best dozen or so books on comic art ever written . . . John Canemaker’s text is that great and most welcome rarity, a genuine work of scholarship about a cartoonist . . . a model for other books about comic art." -- Michael Barrier, The Comics Journal "This is one book that anyone interested in our cultural heritage can’t afford to miss." -- Art Spiegelman, USA TODAY "John Canemaker’s biography should go a long way toward putting McCay firmly back on the map . . . He satisfies your curiosity about McCay’s life, sets him in the context of his times, and comments perceptively on his art." -- John Gross, NEW YORK TIMES "At Last! Winsor McCay has found his Boswell." --Leonard Maltin, ENTERTAINMENT TONIGHT Table of ContentsChapter 1: A Chapter 2: B Chapter 3: C Chapter 4: D Chapter 5: E Chapter 6: F Chapter 7: G Chapter 8: H Chapter 9: I Chapter 10: J Chapter 11: K Chapter 12: L Chapter 13: M Chapter 14: N Chapter 15: O Chapter 16: P Chapter 17: Q Chapter 18: R Chapter 19: S Chapter 20: T Chapter 21: U Chapter 22: V Chapter 23: W Chapter 24: X Chapter 25: Y Chapter 26: Z Chapter 27: Letter Frequency Chapter 28: Numerals Chapter 29: Designskolen Kolding Chapter 30: Interviews Chapter 31: Glossary and Resources Chapter 32: Bibliography
£44.64
Entrepreneur Press Ultimate Guide to Link Building: How to Build
Book SynopsisLink. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines
£15.19
Pearson Education The Responsive Web The Web Past Present Future
Book Synopsis
£37.99
Manning Publications Design for the Mind:Seven Psychological
Book Synopsis DESCRIPTION The days of purely aesthetic design are long gone. Today’s web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There’s a body of tested psychological principles that can transform digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready to be applied to the field of website design. Design for the Mind teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. The book introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to create powerful designs. The idea is not to produce a use-by-rote set of patterns for digital persuasion, but to deepen the understanding of why people react in the way they do to design features and approaches. After reading the book, readers should be equipped to make their work more psychologically friendly, engaging, and persuasive. KEY SELLING POINTS Provides insight into creating powerful user focused design Approachable to readers at all stages of their careers Empowers readers to think critically AUDIENCE Web designers, UX designers, Technical architects and anyone involved in customer facing digital products will benefit from the book. ABOUT THE TECHNOLOGY Understanding psychological theory as it applies to digital design allows those studying to become or currently working on design teams to enhance the effectiveness of their craft, speak about how their decisions are informed by psychological theories and research, and improve the likelihood that their product will engage users as intended.
£22.49
Manning Publications Secure By Design
Book SynopsisDescription As a developer, you need to build software in a secure way. But you can't spend all your time focusing on security. The answer is to use good design principles, tools, and mindsets that make security an implicit result - it's secure by design. Secure by Design teaches developers how to use design to drive security in software development. This book is full of patterns, best practices, and mindsets that you can directly apply to your real world development. Key features · Use good design to create secure software · Apply design concepts in real-world cases · Spot hidden security problems · Assess security by identifying design patterns · Understand benefits and limitations of secure-by-design Audience Readers should have some experience in Java, C#/.NET, or similar language. About the technology Secure-by-design becomes a guiding principle in how you build your software, from code to architecture. This begins by understanding designs and patterns that promote security so they become easy to apply in your day-to-day work.
£29.99
Manning Publications Design for Developers
Book SynopsisSolve common application design and usability issues with flair! Design for Developers introduces the essential design and UX techniques to help you create good user experiences, iterate smoothly on front-end features, and collaborate effectively with designer colleagues. Author Stephanie Stimac shares the unique insights she's learned as a designer for the Microsoft Developer Experiences team. This one-of-a-kind book provides a developer-centric approach to the essential design fundamentals of modern web applications. Key features include: Use colour, typography, and layout to create a hierarchy on a web page Apply colour palettes consistently in a user interface Choose the correct typefaces and fonts Conduct user research to validate design decisions Quickly plan a website's layout and structure Ideal for web developers familiar with HTML, CSS, and JavaScript basics, you will learn how to craft a polished visual design with just colour, space, and typeface and put all your new skills into practice to design a website from scratch. About the technology Having good design sense will make you a better web developer. This practical guide teaches you essential design and UX principles so you can speak the language of design and make more informed decisions about how you build your apps. You will also get up to speed with the design workflow and learn how to integrate the design process effectively into the development lifecycle.
£35.09
Texas A & M University Press XQuery for Humanists
Book SynopsisXQuery is the best language for querying, manipulating, and transforming XML and JSON documents. Because XML is in many ways the lingua franca of the digital humanities, learning XQuery empowers humanists to discover and analyze their data in new ways. Until now, though, XQuery has been difficult to learn because there was no textbook designed for non- or beginner programmers. XQuery for Humanists fills this void with an approachable guidebook aimed directly at digital humanists. Clifford B. Anderson and Joseph C. Wicentowski introduce XQuery in terms accessible to humanities scholars and do not presuppose any prior background in programming. It provides an informed, opinionated overview and recommends the best implementations, libraries, and paradigms to empower those who need it most. Emphasizing practical applicability, the authors go beyond the XQuery language to include the basics of underlying standards like XPath, related standards like XQuery Full Text and XQuery Update, and explain the difference between XQuery and languages like Python and R. This book will afford readers the skills they need to build and analyze large-scale documentary corpora in XML. XQuery for Humanists is immeasurably valuable to instructors of digital humanities and library science courses alike and likewise is a ready reference for faculty, graduate students, and librarians who seek to master XQuery for their projects.
£37.46
Manning Publications Web Design Playground, Second Edition
Book SynopsisEnter the Web Design Playground and start experimenting with all aspects of creating a web page—from design, to development, to publishing—in an easy-to-use free online workspace. Suitable for anyone interested in creating web pages. In Web Design Playground, Second Edition you'll learn essential tools of the web design trade, such as: Structuring a web page with HTML Styling a web page with CSS Modern page layout techniques Using colors in web design Making text look awesome with typography About the technology HTML, CSS, and the principles of good web design are all you need to build something beautiful! You'll find them all inside this one-of-a-kind guide. Written by web designer and master teacher Paul McFedries, this unique book shapes and sharpens your skills in the always-relevant technologies of the web.
£27.89
Manning Publications Tiny CSS Projects
Book SynopsisExplore numerous techniques to improve the way you write CSS as you build 12 tiny projects. For readers who know the basics of HTML and frontend development. No previous experience of CSS is required. In Tiny CSS Projects, you will build twelve exciting and useful web projects with CSS — a must-know tool. This textbook teaches you how to make beautiful websites and applications by gilding you through a dozen fun coding challenges. You will learn important skills through hands-on practice as you tinker with your own coding and will make actual creative decisions about the projects you re building. You will rapidly master the basic features, including A loading screen created by styling SVG graphics A responsive newspaper layout with multi-columns Animating social media buttons with pseudo-elements Designing layouts using CSS grids Summary cards that utilise hover interactions Styling forms to make them more appealing to your users The projects may be tiny, but the CSS skills you will learn are huge! Press on with CSS s exciting layout features, including grid and flexbox, animations, transitions, and media queries. About the technology Cascading Style Sheets (CSS) make the web beautiful. Where HTML structures a page and JavaScript gives it additional functionality, CSS handles colours, layouts, and typography — everything your users love about your site. While CSS is an established tool used in almost all production websites, it s also evolving to include new features.Trade Review"This book has a great mix of practical patterns that could be applied to many applications, combined with a thorough explanation of how they work." Nick McGinness "It helps people fall in love with CSS." Danilo Zekovic "Perfect as a reference manual." Ricardo Marotti "I gained a deeper understanding of CSS after reading the book." Ranjit Sahai
£41.39
States Academic Press Web Designing
Book Synopsis
£107.42
IGI Global Concepts, Technologies, Challenges, and the
Book Synopsis
£339.15
Rethink Press Holistic Website Planning: Positioning your
Book SynopsisRelaunching websites every couple of years is costly, disruptive and unsustainable. Holistic website planning means taking the time to consider people, process and your environment to plan and build your website and even make your next redesign your last.This practical guide outlines the 8-step process for planning a website that is fit for purpose, and ready to scale up as your company grows. Read this book and learn: How to identify your requirements and streamline the process to build a successful website Why people sit at the heart of your digital activity How data-led decisions help to continually improve website performance Why building a long-term digital asset supports your business growth How to write a detailed brief for an agency, freelancer or internal team
£14.99
Packt Publishing Limited Mastering KnockoutJS
£39.99
Packt Publishing Limited WooCommerce Cookbook
Book Synopsis0
£34.19
ISTE Ltd and John Wiley & Sons Inc Website Design and Development with HTML5 and
Book SynopsisCombining theory and practice, Website Design and Development with HTML5 and CSS3 is aimed at both beginners who want to design their first website, and experienced developers who want to consolidate their technical skills. This book addresses the theoretical aspects of HTML5 and CSS3, including: HTML elements, semantic containers, semantic text formatting, multimedia elements, forms, tables, definition and integration of CSS styles, text formatting, and container and box styles. It also encompasses a practical section which presents the process of creating a website, as well as the key rules to apply in order to not only achieve project success, but also to meet user needs. Illustrated by numerous examples, this book includes corrected practical work, structured according to an evolutionary logic ranging from the design of a simple HTML5 page to the creation of a professional website.Table of ContentsForeword xiTeddy PAYET Preface xiii Chapter 1 The Web and its Future 1 1.1 Background 1 1.2 Phases of evolution of the Web 3 1.3 Web application architecture 7 Chapter 2 The Language of the Web: HTML5 13 2.1 Overview 13 2.2 Structure of an HTML5 document 18 2.3 Structuring the content of a web page 21 2.4 Text organization 28 2.5 Creating hyperlinks 52 2.6 Inserting images and multimedia objects 58 2.7 Tables 65 2.8 Forms 70 Chapter 3 Style Sheets: CSS3 101 3.1 Overview 101 3.2 Text formatting 121 3.3 List formatting 131 3.4 Backgrounds, borders and shadows 133 3.5 Table formatting 144 3.6 Layout of the site 148 Chapter 4 Design and Creation of a Website 167 4.1 Process of creating a website 167 4.2 Ergonomics of the website 175 4.3 Different website types 181 Chapter 5 Practical Exercises 185 5.1 PE1: structure of an HTML5 web page 185 5.2 PE2: simple forms 195 5.3 PE3: table formatting 211 5.4 TP 4: media (image, video and audio) 240 5.5 PE: element positioning 270 5.6 PE6: creating a template model 296 5.7 PE7: creating a website from A to Z 313 References 323 Index 325
£124.15
Kogan Page Ltd Confident Web Design: How to Design and Create
Book SynopsisDo you need a website to support your freelance business or entrepreneurial venture? Or are you considering a career in web design? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Web Design can help. The ultimate beginner's guide to designing, building and publishing basic websites, this book features exclusive online exercises to help you practice your new skills in context. Covering the basics of HTML, CSS and JavaScript, as well as giving you a thorough grounding in the real-life application of these principles, this book provides helpful examples, explanations of technical terms, and clear, easy-to-understand language - meaning your first website is only a few chapters away. Taking you on a practical journey to publish a basic website from scratch, the book's structure is designed to break down each skill into manageable chunks. Wherever you are in your career, let Confident Web Design give you that cutting edge with vital programming and design skills. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.Trade Review"A refreshing, myth-busting read that needs to be on hand for anybody who takes their web presence seriously." * Gerry Griffin, Founder, Skill Pill *"Everything you need to know to create an amazing website - simply. With this as book as your guide, anyone can create themselves a website." * Anna Cleland, Founder and Director, Ixia Consultancy *"This book is a thorough guide to web design, with a thoughtful balance between theory and practical exercises. It will leave you feeling extremely confident about developing your own high-quality website." * Elliott Mould, Founder and Director, MindZone *Table of Contents Chapter - 00: Introduction; Chapter - 01: How the web works and the tools and languages of web design; Section - ONE: HTML; Chapter - 02: HTML part 1; Chapter - 03: HTML part 2; Section - TWO: CSS; Chapter - 04: CSS part 1; Chapter - 05: CSS part 2; Chapter - 06: CSS part 3; Section - THREE: JavaScript; Chapter - 07: JavaScript part 1; Chapter - 08: JavaScript part 2; Chapter - 09: JavaScript part 3; Chapter - 10: JavaScript part 4; Section - FOUR: Putting everything into practice; Chapter - 11: Creating the website; Chapter - 12: Getting your website online; Chapter - 13: Conclusion
£14.44
Kogan Page Ltd Confident Web Design: How to Design and Create
Book SynopsisDo you need a website to support your freelance business or entrepreneurial venture? Or are you considering a career in web design? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Web Design can help. The ultimate beginner's guide to designing, building and publishing basic websites, this book features exclusive online exercises to help you practice your new skills in context. Covering the basics of HTML, CSS and JavaScript, as well as giving you a thorough grounding in the real-life application of these principles, this book provides helpful examples, explanations of technical terms, and clear, easy-to-understand language - meaning your first website is only a few chapters away. Taking you on a practical journey to publish a basic website from scratch, the book's structure is designed to break down each skill into manageable chunks. Wherever you are in your career, let Confident Web Design give you that cutting edge with vital programming and design skills. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.Trade Review"A refreshing, myth-busting read that needs to be on hand for anybody who takes their web presence seriously." * Gerry Griffin, Founder, Skill Pill *"Everything you need to know to create an amazing website - simply. With this as book as your guide, anyone can create themselves a website." * Anna Cleland, Founder and Director, Ixia Consultancy *"This book is a thorough guide to web design, with a thoughtful balance between theory and practical exercises. It will leave you feeling extremely confident about developing your own high-quality website." * Elliott Mould, Founder and Director, MindZone *Table of Contents Chapter - 00: Introduction; Chapter - 01: How the web works and the tools and languages of web design; Section - ONE: HTML; Chapter - 02: HTML part 1; Chapter - 03: HTML part 2; Section - TWO: CSS; Chapter - 04: CSS part 1; Chapter - 05: CSS part 2; Chapter - 06: CSS part 3; Section - THREE: JavaScript; Chapter - 07: JavaScript part 1; Chapter - 08: JavaScript part 2; Chapter - 09: JavaScript part 3; Chapter - 10: JavaScript part 4; Section - FOUR: Putting everything into practice; Chapter - 11: Creating the website; Chapter - 12: Getting your website online; Chapter - 13: Conclusion
£40.00
Espanol AC Publishing Técnicas Avanzadas de Blogs Para Crear Ingresos
Book Synopsis
£17.97
In Easy Steps Limited Web Design in easy steps
Book SynopsisThere are literally millions of websites on the Internet, but most are ugly and ineffective. So how do you create a site that looks good and makes money?Web Design in easy steps, now in its sixth edition, reveals the key principles of good web design. It guides you through the process of creating a website, from planning to search engine promotion. Learn: The fundamentals of professional web page layout and create content that'll get your message across. All about effective navigation to make your website easy to use so your visitors stay longer. The techniques to make your website attractive for all and ensure it works on different devices. How to use HTML, CSS and JavaScript and get started with your new website. Ecommerce and social media basics to open your online shop, and start marketing it! Avoid creating another ineffective website on the net. Use Web Design in easy steps, 6th edition to create a successful site that looks good and achieves its purpose.
£12.34
In Easy Steps Limited WordPress in easy steps
Book SynopsisWordPress in easy steps, 3rd edition is an ideal companion for anyone who wants an affordable website for business or for blogging. This informal and friendly guide covers:Getting started with WordPressWorking with the WordPress dashboardCreating site content and adding mediaSearching and finding a suitable themeFinding and installing pluginsGetting visitors to comment and give feedbackCreating your online storeGetting noticed on search engines, ensuring your site works on all devices, and more. Written for the non-technically minded, this guide will help you develop your website from scratch or serve as a handy reference to enhance your website without having to keep going back to the developer. A great investment! Updated for WordPress 6.
£11.39
In Easy Steps Limited Web Design in easy steps
Book Synopsis Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles that underpin successful sites.Whether you're a budding designer who plans to build your own site, or you just want to be able to talk to professional designers in their own language, this book will give you an understanding of how websites are designed so that you can make the right decisions in launching your own site. You'll also be able to build your own simple website using HTML and CSS. When you find useful code snippets and templates online, you'll know how to edit them and integrate them into your website correctly.Web Design in easy steps, 7th edition will ensure you set off in the right direction on your journey to creating a great website, with robust knowledge of the technologies and techniques that will deliver the best experience for your visitors.
£12.34
Bright Red Publishing BrightRED Course Book CfE Higher Graphic
Book SynopsisA brand new edition of this hugely popular Bright Red Course Book, by Peter Linton and Scott Hunter that reflects the very latest SQA course and assessment changes. These highly respected authors have written an excellent book featuring complete coverage of the Higher Graphic Communication course with dozens of EXAM PREP questions and a bespoke supporting worksheets. The book will help develop and refine practical skills from freehand sketching and illustration to 3D CAD and DTP techniques. It will help you prepare for your prelim and course exams by presenting the knowledge you need in an interesting and largely graphical way.Trade ReviewEight 5* reviews from Amazon.co.ukTable of ContentsIntroduction, Drawing Standards and Conventions, (The Arc, The Line and the Tangent), Intersections and Geometry, Isometric Drawing , Planometric Drawing, Auxiliary Views, Construction Drawings, Freehand Sketching, Manual Illustration, Graphics in Society, Computer-Aided Design (CAD), CAD Illustration, Desk-Top Publishing (DTP), Design Elements and Principals, Go2 Project Task, Mini-Assignment, The Assignment
£19.94
Packt Publishing Limited Blender 3D Basics
£39.99
Mike Murach & Associates Inc. Murachs Dreamweaver CC 2014
Book Synopsis
£44.79
Manning Publications Tapestry in Action
Book SynopsisThis guide to the Tapestry approach offers instructions for creating full-featured web applications by connecting framework components to application code. Many simple examples show how to perform common tasks like form validation, application localization, client-side scripting, and synchronization.
£42.65
Rosenfeld Media Card Sorting: Designing Usable Categories
Book Synopsis
£42.74
Rosenfeld Media Playful Design: Creating Game Experiences in
Book Synopsis
£35.14
Rosenfeld Media Search Analytics for Your Site: Conversations
Book Synopsis
£42.74
Rosenfeld Media Design for Care: Innovating Healthcare Experience
Book Synopsis
£35.14
Rosenfeld Media Surveys That Work: A Practical Guide for
Book Synopsis
£42.74
Rosenfeld Media Product Management for UX People: From Designing
Book Synopsis
£42.74
Rosenfeld Media Remote Research
Book Synopsis
£42.74
Rosenfeld Media Content Everywhere: Strategy and Structure for
Book Synopsis
£35.14
£17.50
£18.52
Graphis US Inc Graphis Advertising Annual 2025
Book SynopsisExplore the A to Z of modern advertising. Graphis Advertising 2025From Issey Miyake's architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year. A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
£56.25
Rosenfeld Media Duly Noted: Extend Your Mind Through Connected
Book Synopsis
£32.99
Rosenfeld Media Design That Scales: Creating a Sustainable Design
Book Synopsis
£38.94
Rosenfeld Media Strategic Content Design: Tools and Research
Book Synopsis
£42.74
Rosenfeld Media Interviewing Users: How to Uncover Compelling
Book Synopsis
£38.94
Wiley-VCH Verlag GmbH Erfolgreiche Websites für Dummies
Book SynopsisDieses Buch führt Sie durch die verschiedenen Schritte, die für eine erfolgreiche Website notwendig sind, angefangen bei den Zielen und der Definition der Strategie über die Visualisierung der ersten Ideen und Konzepte bis hin zur Umsetzung und dem erfolgreichen Launch. Es hilft Ihnen dabei, die wesentlichen Begriffe kennenzulernen und einzuordnen und die Umsetzung selbst oder mit Hilfe einer Agentur zu meistern. Das Buch thematisiert darüber hinaus, woran Sie sonst noch denken müssen: Datenschutz, Suchmaschinenoptimierung oder die kontinuierliche Erfolgsmessung nach dem Livegang.Trade Review"Theorie und Praxis für alle Anwender, die Webseiten planen, erstellen, betreiben und bekanntmachen wollen." (MacLife Mai/2020)Table of ContentsÜber die Autoren 9 Einleitung 21 Über dieses Buch 21 Konventionen in diesem Buch 22 Was Sie nicht lesen müssen 22 Törichte Annahmen über die Leser 22 Wie dieses Buch aufgebaut ist 23 Teil I: Vorüberlegungen: Strategie, Ideen und Planung 23 Teil II: Konzept und Design 23 Teil III: Umsetzung 24 Teil IV: Der Launch und wie geht es danach weiter 24 Teil V: Der Top-Ten-Teil 25 Symbole, die in diesem Buch verwendet werden 25 Wie es weitergeht 25 Teil I Vorüberlegungen: Strategie, Ideen Und Planung 27 Kapitel 1 Das Ziel der Website definieren 29 Verschiedene Ziele von Websites 29 Gesteckte Ziele ehrlich benennen 30 Zwischen Ziel und Mittel zum Zweck unterscheiden 31 Ziele richtig formulieren 31 Ziele können sich verändern 32 Kapitel 2 Zielgruppe auswählen 33 Mögliche Zielgruppeneigenschaften 33 Fokus auf wichtigste Zielgruppen 34 Mehrere Personengruppen auf Ihrer Website 34 Personas erstellen 35 Ihre bereits vorhandenen Kunden kennen 37 Bedürfnisse Ihrer Zielgruppen 37 Empathie entwickeln 39 Kapitel 3 Ideen finden 41 Das Problem verstehen, nicht die Lösung erfragen 41 Kreativitätstechniken einsetzen 43 Brainstorming 44 635-Methode 45 Kopfstandmethode 46 Ideen bewerten 47 Ideenworkshops durchführen 48 Ideen finden ohne Team 48 Kapitel 4 Anforderungen notieren 51 Arten von Anforderungen 51 Funktionale Anforderungen 52 Nicht-funktionale Anforderungen 52 Verschiedene Herangehensweisen an Projekte 53 Klassische Herangehensweise 54 Agile Herangehensweise 55 Mischformen zwischen klassischer und agiler Anforderungserhebung 56 Anforderungen gemeinsam erarbeiten 56 Experten mit verschiedenen Erfahrungen einbinden 56 Dienstleister einbeziehen 57 Kapitel 5 Projektplanung 59 Budgetplanung 59 Eigen- oder Fremdleistung 60 Einmalige und laufende Kosten 60 Umfang und Qualität der Leistungen 61 Qualität und Stundensätze eines externen Anbieters 62 Änderungswünsche während des Projektverlaufs 63 Zeitplanung 64 Meilensteine definieren 64 Planung der notwendigen Projektschritte 64 Livegang in mehreren Schritten 65 Flexibel planen und transparent sein 66 Ressourcenplanung 67 Projektrollen und Kompetenzen 68 Software, Tools und Schnittstellen 70 Ressourcen nach dem Livegang 70 Wichtige Entscheidungen zu Projektbeginn 71 Auswahl einer Domain 71 Erwartete Lasten 72 Suchmaschinenoptimierung 73 Datenschutz 73 Teil II Konzept Und Design 75 Kapitel 6 Nutzerzentrierte Erstellung des Konzepts 77 Was ist User Experience? 77 Nutzerzentriertes Design 79 Eine kleine Begriffsbestimmung 79 Grundidee: Visualisieren, Testen, Überarbeiten 80 Scribbles 82 Darstellung von Seitenaufteilungen 83 Darstellung von mobilen Websites 84 Darstellung von Abläufen 85 Wireframes und Mockups 86 Wireframes für die Seitenaufteilung 86 Mockups für das Seitendesign 89 Prototypen 91 Low-fidelity-Prototypen 91 High-fidelity-Prototypen 91 Formen der Visualisierung auf einen Blick 92 Navigationsbaum 92 Typischer Website-Aufbau 93 Header 94 Navigation 95 Inhaltsbereich 96 Footer 97 Typischer Website-Aufbau als Schema 98 Kapitel 7 Testen im Verlauf des gesamten Prozesses 99 Nutzerfokus in allen Projektphasen 99 Iteratives Vorgehen 101 Methoden für die Sammlung von Ideen und Anforderungen 101 Beobachtungen 102 Befragungen 104 Sekundärforschung 106 Methoden für das Testing während der Konzept- und Designphase 107 Usability-Tests 107 Card-Sorting 112 Design-Thinking-Workshop 115 Testing kurz vor bis kurz nach der Fertigstellung 116 Remote-Usability-Tests 117 A/B-Tests 119 Befragungen auf der Website 119 Start mit Webtracking 120 Teil III Die Umsetzung 121 Kapitel 8 Technische Umsetzung 123 Exkurs: Was bei einem Website-Aufruf passiert 124 Protokolle für den Informationsaustausch zwischen Client und Webserver 125 Die wichtigsten Schlüsseltechnologien 128 Technische Vorgehensweisen zur Erstellung einer Homepage 133 Homepage-Baukästen 135 Eigenprogrammierung mit HTML, CSS und JavaScript 135 Eigenprogrammierung mit HTML, CSS und JavaScript mit Unterstützung von PHP 139 Einsatz von Content-Management-Systemen 139 Progressive Web Apps (PWA) 150 Static-Site-Generator 151 Von der Programmierung zur Liveseite 152 Die Website auf den Webserver aufspielen (deployen) 152 Deployment in komplexen Softwareprojekten 153 Zusammenarbeit mit einer Agentur 156 Kapitel 9 Formen der Zusammenarbeit 159 Klassische Produktentwicklung 159 Agile Produktentwicklung 160 Scrum 163 Kanban 165 Mehr Pro als Contra 166 Kapitel 10 Domain-Registrierung und Hosting 167 Registrierung der Domain 167 Das richtige Hosting wählen 168 Standardangebot bei Massenhostern 169 Individualisierte Lösungen bei Spezialhostern 169 Cloud Hoster für mehr Flexibilität 169 Das geeignete Hosting-Paket wählen 170 Worauf Sie bei der Auswahl des richtigen Hosters achten sollten 171 Domainumzug durchführen 175 Kapitel 11 Erfolgreiche Einbindung von Content in die Website 177 Das Content-Konzept 177 Teilnehmerkreis eines Content-Workshops 179 Content-Workshop – möglicher Ablauf 180 Content vor Design 181 Unique Content – Mehrwert für den Nutzer 182 Lesegewohnheiten im Web 182 Was beim Skimming ins Auge sticht 183 Was beim Scanning auffällt 183 Was zum Lesen (Reading) anregt 184 Texte fürs Web schreiben – darauf kommt es an 184 Texte auf Anhieb verstehen 184 Texte müssen informieren und begeistern 185 Das richtige Maß an Informationen finden 187 Texte sinnvoll strukturieren und passende Textelemente nutzen 188 W-Formel gegen Schreibblockade 191 Werben und Dranbleiben mit AIDA 192 10 Kriterien für einen guten Werbetext 192 Tonalität – der Ton macht die Musik 193 Bilder und Grafiken 193 Infografiken 194 Fotos 194 Illustrationen 195 Karten 195 Icons 195 Die passende Bildsprache finden 196 Die richtigen Bildformate verwenden 199 Integration von Multimedia 200 Einsatz von Videos auf der Website 201 Social-Media-Kanäle auf der Website einbinden 205 Like- und Share-Buttons – Vorsicht Datenschutz! 205 Kapitel 12 Optimierung für verschiedene Endgeräte 207 Verschiedene Ansätze für die mobile Optimierung 208 Verschiedene Versionen für Desktop und mobil 208 Responsive Webdesign 209 Mobile first 210 Unterschiedliche Möglichkeiten und Beschränkungen der Endgeräte 211 Nutzungskontext mitdenken 211 Umgang mit Beschränkungen 211 Möglichkeiten mobiler Geräte nutzen 212 Häufige Probleme bei der Optimierung für verschiedene Endgeräte 213 Test der mobilen Optimierung 214 Kapitel 13 Optimierung für die Suchmaschine 217 So funktionieren Suchmaschinen 217 Ziel von SEO-Maßnahmen 218 Optimierung des Contents 220 Hochwertiger Content 220 Eine gute URL-Struktur 221 Gute Title-Tags 222 Meta Descriptions nutzen 222 Weitere Meta-Tags für Google 222 Mikroformate nutzen 223 Bilder optimieren 224 Optimierung für ein besseres Nutzerverhalten 225 Kurze Ladezeiten 225 Website verschlüsseln 226 Für Darstellung auf mobilen Endgeräten optimieren 226 Keine 404-Fehler 227 Off-Page SEO: Optimierungen außerhalb der Website 227 Sitemap bei Google einreichen 227 Gute Verlinkungen zur Website aufbauen 228 Tools zur Überprüfung der SEO-Maßnahmen 229 Wenn Seiten nicht gecrawlt oder indiziert werden sollen 231 Kapitel 14 Erfolgsmessung 233 Die wichtigsten Kennzahlen 233 Detektivarbeit, um die Kennzahlen zu verstehen 235 Segmente bilden 236 Entwicklungen im zeitlichen Verlauf 236 Customer Journey 237 Auswahl eines Webtracking-Tools 238 Implementierung von Tracking-Code 240 Messungenauigkeiten 242 Weitere Möglichkeiten für die Erfolgsmessung 242 Kapitel 15 Schutz der Website gegen Hacker-Angriffe und Viren 245 Angriffe auf die Infrastruktur 246 Angriffe auf die Anwendung 247 Einschleusen von Schadcode 247 SQL-Injections 248 Angriffe auf den Nutzer 248 Phishing von Nutzerdaten 249 Cross Site Scripting 249 Sicherheitsstandards als Grundvoraussetzung 249 HTTPS, SSL-Verschlüsselung und Zertifikate 249 Regelmäßige Updates 250 Passwortsicherheit beachten 250 E-Mail-Konto schützen 250 Captcha einbinden 250 Zwei-Faktor-Authentifizierung 251 Virenscans beim Hosting-Anbieter 251 Tipps und Tricks 251 Das Log-in zum Backend verstecken 251 Security-Checks und Security-Audits nutzen 251 Schritte nach einem Hack 252 Kapitel 16 Barrierefreiheit 253 Zielgruppen für barrierefreie Websites 253 Allgemeine Prinzipien für barrierefreie Websites 255 Assistive Technologien – das können sie leisten 256 Offizielle Richtlinien – kurz erklärt 256 Bewusstsein entwickeln und Barrierefreiheit testen 257 Barrierefreiheit selbst testen 257 Barrierefreiheit professionell prüfen lassen 259 2-Phasen-Modell – Expertenwissen plus authentisches Testen 259 Leichte Sprache oder Einfache Sprache 260 Teil IV Der Launch Und Wie Geht Es Danach Weiter 261 Kapitel 17 Testen der Website 263 Cross Browser Testing 264 Funktionales Testen 266 Crowd Testing 266 Security Testing 267 Performance Tests 268 Lasttests 268 Sonstige Tests 269 Qualitätssicherung als Teil der Website-Entwicklung 270 Kapitel 18 Das richtige Timing beim Livegang 271 Launch in mehreren Schritten 271 Mailing zur Ankündigung der Website 273 Pressekonferenz 274 SEO-Maßnahmen kurz nach dem Launch 274 Hosting-Maßnahmen zum Launch 276 Domain auf einen neuen Server schwenken 276 Formulare, E-Mails und Anmeldungen prüfen 276 Datenbankverbindung prüfen 277 Backups testen 277 SSL-Zertifikat Reminder 277 Kapitel 19 Begleitende Erfolgsmaßnahmen 279 Bekanntheit steigern und Besucher akquirieren 279 Suchmaschinenmarketing 280 Display Marketing 283 Social-Media-Marketing 285 Content Marketing 286 E-Mail-Marketing 287 PR-Maßnahmen 288 Kombination verschiedener Kanäle 289 Datenschutz und rechtliche Anforderungen 290 Datenschutz 290 Weitere rechtliche Erfordernisse 293 Spezielle rechtliche Vorgaben für Onlineshops 295 Website-Monitoring 296 Teil V Der Top-Ten-Teil 299 Kapitel 20 Zehn Kompetenzen, die Sie für eine erfolgreiche Website benötigen 301 Strategisches Denken 301 Empathie für Ihre Zielgruppen 302 Mut und Kreativität 303 Planungskompetenzen 303 UX-Design 304 Technisches Verständnis 304 Online-Marketing-Know-how 305 Ein Händchen für gute Texte und Bilder 306 Analytisches Denken 306 Rechtliches Wissen 307 Kapitel 21 Zehn Wege, um Ihre Website dauerhaft erfolgreich zu halten 309 Nutzerzentriert kontinuierlich weiter optimieren 310 Ihre Customer Journey kennen 310 Trends für sich prüfen 312 Aktualisierungen des Contents 313 Kontinuierliche Erhöhung der Sichtbarkeit 313 Ihre Mitarbeiter (oder Mitstreiter) einbeziehen 314 Wettbewerb im Blick behalten 315 Kontinuierliches Monitoring 316 Systeme updaten und patchen 317 Regelmäßige Backups 318 Kapitel 22 Zehn typische Stolperfallen bei der Website-Erstellung 321 Zeit und Geld zu knapp planen 321 Alles allein machen wollen 323 Zu schnell in die Umsetzung gehen 324 Glauben zu wissen, was die Zielgruppe braucht 324 Auf Analytics verzichten 325 Die Website überfrachten und keinen Fokus setzen 326 Rechtliche Themen unterschätzen 326 Nicht genug in die Sicherheit der Website investieren 327 Pflegeaufwand nach dem Livegang nicht berücksichtigen 328 Glauben, der Traffic kommt von allein 329 Stichwortverzeichnis 331
£16.14
Peter Lang AG Contemporary Topics in Computer Graphics and
Book SynopsisThis book provides an introduction and overview of the rapidly evolving topics of computer graphics and games, presenting the new perspectives employed by researchers and the industry, highlighting the recent empirical findings. Bringing selected papers from the Eurasia Graphics conference series together, the book aims to discuss issues, solutions, challenges, and needs for a better understanding of computer graphics and games. The Games and Simulation section of this book covers the topics of game user experience, game narrative, playability heuristics, human computer interaction and various computer simulations. The Computer Graphics section deals with 3D modelling, procedural content generation, visualization, and interaction techniques.Table of ContentsComputer games – Computer graphics – Simulation – Virtual reality – Game design – Game experience – User experience – Human computer interaction – 3D modeling – Rendering – Visualization – Animation
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Sterling Publishers Pvt.Ltd Designing Websites: According to the Ancient
Book Synopsis
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Publicación de páginas web. MF0952.
Book Synopsis
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