Small businesses and self-employment Books

Book SynopsisMost startups don?t fail because they can?t build a product. Most startups fail because they can?t get traction.Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn?t the originality of your offering, the brilliance of your team, or how much money you raise. It?s how consistently you can grow and acquire new customers (or, for a free service, users). That?s called traction, and it makes everything else easier?fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you?re on the right path.Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You?ll learn, for example, how to: Find and use offline ads and other channels your competitors probably aren?t usingGet targeted media coverage that will help you reach more customersBoost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updatesImprove your search engine rankings and advertising through online tools and researchWeinberg and Mares know that there?s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

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Book SynopsisProviding expert tips on tending the land, caring for animals, and necessary equipment, Ann Larkin Hansen also covers the intricate process of acquiring organic certification and other business considerations important to a profitable operation. Discover the rewarding satisfaction of running a successful and sustainable organic farm.

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Book SynopsisMake money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you’ve always craved.

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Book SynopsisThis Isn''t The Hustle You''re Used To Hearing AboutUnlike most methods of generating a second or third stream of income, job stacking doesn''t require you to learn to code, invest in risky stocks, or shill a digital product.And it certainly doesn''t require you to climb the corporate ladder or jump through arbitrary hoops to secure a 3%-5% raise.Instead you can: Leverage your existing skills Stay within your industry Work 40 hours a week (or less) Work from home Double your salary (or more!) by the end of the month There is Only One Way to Reliably Increase Income Without Worrying About Recessions, Layoffs, or Financial InstabilityEvery stream of income has some instability:Stocks crash, business fail, layoffs happen, and freelancing work dries up.And that raise you worked so hard for or that coding bootcamp you paid so much for becomes a waste.But getting laid off when you have another job, or multiple other jobs, stacked up to fall back on? No big deal!With job stacking there are no new trades learned, no risky investments, and no fear of losing your only source of income!Ready to double your income, or more?

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Book SynopsisTHE book for would-be entrepreneurs to read before setting out on their entrepreneurial journey. It covers getting started; researching your market; writing a business plan; financing your start-up; and implementation. It includes a directory of State, EU and private sector organisations that provide assistance to start-ups.

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