Small businesses and self-employment Books
John Wiley & Sons Inc The Harvard Entrepreneurs Club Guide to Starting
Book SynopsisAre you a college student or recent graduate with a great idea for a business? You're not alone. All across the country, more and more students are seeking advice on starting their own businesses.Table of ContentsThink Like an Entrepreneur (P. Sharma). Marketing Your Product (N. Duckett). Financing Your Dream (A. Perrault). The Business Plan (J. Turlais). The Importance of Industry (S. Chang). Protecting Yourself (C. Schwarting). The Faces of Success (G. Tseng). The Business Ethic (P. Sharma). Notes. Index.
£19.99
John Wiley & Sons Inc Sales and Operations Small Business
Book SynopsisEnsure a smooth-running operation with the indispensable guidance offered in Sales and Operations for Your Small Business. Here is detailed information on how to plan for and integrate departments, analyze markets, forecast sales, set pricing levels, manage inventories, outsource selected functions, and much more.Table of ContentsPreface. PREPARING TO OPERATE THE BUSINESS. Planning. Forecasting. OPERATING THE BUSINESS. Marketing Analysis. Pricing. Managing Inventories. Outsourcing Selected Company Functions. EVALUATING THE OPERATIONS OF THE BUSINESS. Professional Advisors. Business Valuation. Special Issues for the Rapidly Growing Company. Index.
£31.88
John Wiley & Sons Inc Marketing Your Services
Book SynopsisMarketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, I don''t know what to do. Now, here''s a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you: * How to define and promote your services to the right market * How to differentiate your business from other similar businesses * How to price and package your services * How to turn qualified prospects into customers and build long-term relationships with clients This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery. --Chip R. Bell Author, Service Wisdom Simply put, this is the most useful book on marketing for service firms I know of. ItTable of ContentsHonk If You Hate Marketing: You Don't Have to Become a Huckster. Meaning Business: How to Get and Stay Focused. Your Most Important Task: Defining Your Mission so that Everyone Knows Exactly What You Do. Zeroing In: Finding Your Natural High-Opportunity Market. Standing Out from the Crowd: The Relationship Strategy for Differentiating Your Services. Laser-Like Alignment: The Secret Ingredient in Effective Marketing. Money Matters: ``We Lose Money on Each of These, but We Make It Up in Volume.'' Building Your Marketing Machine: Turning Prospects into Customers. Building Your Marketing Machine: Your Marketing Information System. Packaging for Maximum Benefit: What to Do Before You Print the Brochures. Presentation: ``What Exactly Is the Sizzle in Actuarial Auditing?'' Getting the Word Out: Networking, Seminars, and Other Low-Cost Tactics for Promoting New Business. The Media Message: ``Does It Really Pay to Advertise?'' Selling without Fear and Loathing: How to Make Selling a Non-Event and Still Succeed. Staying Alive: What to Do When You Need Business Now. Success and Beyond: Keeping Marketing Alive in a Large or Growing Firm. Resources. Index.
£29.99
John Wiley & Sons Inc Construction Business Management
Book SynopsisProvides a wide insight into the construction business, showing the reader how a contractor organizes a construction company and controls his work. Offers a practical and direct approach and describes how a business starts up, how it's organized and how it's financed.Table of ContentsStarting Out. Your Organization. Assessing Financial Capabilities. Estimating. Types of Contracts. Owner-Architect-Engineer Relations. Accounting and Cost-Keeping Systems. Job Organization. Labor Relations. Equipment. Safety and Insurance. Marketing. Trade Associations. Joint Ventures. How Is Success Measured?. Appendix. Index.
£126.85
John Wiley & Sons Inc Build Your Own Network Sales Business
Book SynopsisThe Wall Street Journal predicts that between 50-60 of all goods and services in the U.S. will be sold through network or multi-level marketing methods in this decade. Shows entrepreneurs how to start up and run their own successful, self-replicating network.Table of ContentsMultilevel Marketing--The Power of Many. Choosing the Right Opportunity. Getting Started. Developing Your Marketing Plan. Making the Sale. Satisfying the Customer. Building Your Network. Managing Your Time. Motivating Yourself and Your People. Balancing the Books. Keeping Your Business on Track. Multilevel Marketing Companies. Index.
£34.19
John Wiley & Sons Inc How to Buy a Great Business With No Cash Down
Book SynopsisA complete how-to guide to a 100% financed business. How to Buy a Great Business with no Cash Down Bestselling author Dr.Table of ContentsWho Needs Cash?. Building Your Financial Pyramid. Prospecting for No Cash Down Deals. Beware of Booby Traps. What Is the Business Worth?. Going Where the Money Is. Partners for Profit: Your Brains, Their Cash. How to Turn a Seller's Nightmare Into a Dream Business. Supplier Financing: Yours for the Asking. A Little Cash Flow Can Go a Long Way. Twelve More No Cash Down Techniques. Negotiating to Win. Closing Your No Cash Down Deal. Pyramid Your No Cash Down Deal. Sell for No Cash Down. Index.
£30.75
John Wiley & Sons Inc The Learning Annex Presents Small Business Basics
Book SynopsisThe Learning Annex Presents Small Business Basics If you''re a small business owner, you probably dedicate the majority of your time to the day-to-day activities that keep your company up and running. After all, why should you have to worry about taxes or other financial issues when you can hire someone else to handle them? The answer is simple: you, not your accountant or financial advisor, run the business. And if you truly want to be successful, you need to understand how your actions in business today can affect your bottom line tomorrow. If you want to make more tax-efficient financial decisions for your business, The Learning Annex Presents Small Business Basics can show you how. This accessible guide provides useful and authoritative advice that will help you save time and money throughout the year. Topics discussed include: * Organizing your business--from S Corporations and C Corporations to Sole Proprietorships and Limited LiabilitTable of ContentsPreface. Introduction. PART 1: ORGANIZATION. Chapter 1: Business Organization. Chapter 2: Tax Year and Accounting Methods. Chapter 3: Recordkeeping for Business Income and Deductions. PART 2: BUSINESS INCOME AND LOSSES. Chapter 4: Income or Loss from Business Operations. Chapter 5: Capital Gains and Losses. Chapter 6: Gains and Losses from Sales of Business Property. PART 3: BUSINESS DEDUCTIONS AND CREDITS. Chapter 7: Car and Truck Expenses. Chapter 8: Repairs and Maintenance. Chapter 9: Bad Debts. Chapter 10: Rents. Chapter 11: Taxes and Interest. Chapter 12: First-Year Expensing and Depreciation, Amortization, and Depletion. Chapter 13: Retirement Plans. Chapter 14: Casualty and Theft Losses. Chapter 15: Home Office Deductions. Chapter 16: Medical Coverage and Other Deductions. Chapter 17: Deductions for Alternative Minimum Tax. Chapter 18: Roundup of Tax Credits. Index.
£9.49
John Wiley & Sons Inc Accounting and Finance for Your Small Business
Book SynopsisAllowing readers to gain a more detailed understanding of the financial underpinnings of their businesses, Accounting and Finance for Your Small Business, Second Edition provides the key accounting and finance tools that a small business owner needs to operate and analyze the operations of his business.Table of ContentsPreface xiii Section I Preparing to Operate the Business 1 Chapter 1 Budgeting for Operations 3 Definition or Purpose of an Operating Budget 3 Signs of Budget Ineffectiveness 4 Improvements to the Budgeting System 6 Responsibility Accounting 9 Budget Tracking and Maintenance 21 The System of Interlocking Budgets 25 Need for Budget Updating 35 Summary 36 Chapter 2 Investing in Long-Term Assets and Capital Budgeting 39 Definitions 40 Overview and Use of Capital Budgeting 41 Life Cycles 42 Capital Budgeting Sequence 43 Producing Numbers to Get Dollars, the Use of Forms, and the Capital Budgeting Model 48 Miscellaneous Considerations 65 Product Discontinuance 66 Bailout 68 Summary 69 Appendix: Examples and Comparison of Calculations 70 Chapter 3 Basic Control Systems 77 The Need for Control Systems 77 Types of Fraud 79 Key Controls 81 When to Eliminate Controls 97 Summary 99 Section II Operating the Business 101 Chapter 4 Cash Flow Concerns 103 Cash 103 What to Do with Excess Cash 105 Cash Flows 108 Introduction to Cash Flow Budgets 112 Indications of Cash Flow Problems 112 Managing Cash 113 Preparation of the Cash Budget 126 Disbursements 127 Net Cash Flow and Cash Balances 130 Exceptions to Expected Cash Flows 131 Summary 132 Appendix: Cash Flow Example 133 Chapter 5 Financing 143 New Businesses 143 Zero Working Capital and Zero Fixed Assets 144 Types of Financing 148 Private Placement of Stock 157 Swapping Stock for Expenses 158 Stock Warrants 159 Stock Subscriptions 159 How to Obtain a Bank Loan 160 Sources of Debt Financing 167 Types of Loan Arrangements 168 Restrictions on Loans 171 Conditions That a Borrower Should Seek 173 Summary 175 Section III Evaluating the Operations of the Business 177 Chapter 6 Performance Measurement Systems 179 Financial Ratios 180 Types of Financial Ratios 182 Using Performance Measurements for Predictions 193 Operating Ratios 196 Other Ratios 202 The Balanced Scorecard 204 Summary 207 Chapter 7 Financial Analysis 209 Risk Analysis 209 Capacity Utilization 215 Breakeven Analysis 222 Summary 229 Chapter 8 Taxes and Risk Management 231 Controlling Tax Liabilities 232 Risk Management 237 Insurance 245 Types of Insurance Companies 249 Claims Administration 250 Summary 252 Chapter 9 Reporting 255 Federal Government Requirements 255 State Government Requirements 262 Local Government Requirements 267 Creditors 268 Equity Holders 269 Management Reports 269 Summary 286 Index 289
£58.50
The University of Michigan Press Small and MediumSized Enterprises in the Global
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£72.95
Activity Press My Dear Franchisees A day in the life of a
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£12.34
University of California Press The Freelance Editors Handbook
Book SynopsisA comprehensive guide to building and maintaining a sustainable, profitable, and enjoyable business as a freelance editor. According to LinkedIn, more than twenty thousand people in the United States list themselves as freelance editors. But many who have the requisite skills to be excellent editors lack the entrepreneurial skills needed to run a thriving, fulfilling business. The few resources available to freelance editors, new and established, are typically limited in scope and lack the strategic thinking needed to make a business flourish. The Freelance Editor's Handbook provides a complete guide to setting up and running a prosperous freelancing business, from finding clients to increasing productivity, from deciding how to price services to achieving work/life balance, and from paying taxes to saving for retirement. Unlike most other books on freelance editing, this book is founded on a business-success mindset: The goal isn't simply to eke out a living through freelancing. Rather, the goal is to establish a thriving, rewarding business that allows editors to achieve their career goals, earn a comfortable living, and still have time for family, friends, and personal pursuits. Author Suzy Bills identifies multiple strategies and methods that freelancers can apply, drawing on current research in entrepreneurship, psychology, and well-being. This book is the ultimate resource for editors at all levels: students just starting out, in-house staff looking to transition, and experienced freelancers who want to make their businesses more profitable and enjoyable. Topics include: Deciding Whether You Really Want to Be a Freelance Editor Setting Up Your Business Finding Clients Marketing like a Pro Building Your Website Contracts and Invoices Becoming Financially Savvy ... and more!Trade Review"I would feel confident recommending it to someone considering starting their own freelance editing business in the United States." * Chartered Institute of Editing and Proofreading *"This book offers the fullest treatment that I’ve seen of the business side of freelance editing." * Technical Communication *Table of ContentsAcknowledgments Introduction Why This Book Is for You What We're Going to Cover 1 Deciding Whether You Really Want to Be a Freelance Editor Benefits of Freelancing Downsides of Freelancing Skills and Characteristics of Effective Freelance Editors The Decision of Whether to Freelance Part-Time or Full-Time Key Takeaways 2 Setting Up Your Business Business Name Business Entities Business License Employer Identification Number Bank Account and Credit Card Business Plan Business Costs Key Takeaways 3 Establishing a Strategic Mindset Creating a Vision Setting and Achieving Goals Finding a Mentor Key Takeaways 4 Looking for Clients Deciding Whether to Specialize Finding Clients Getting Repeat Business Key Takeaways 5 Marketing like a Pro Awareness of Target Clients' Needs Unique Selling Proposition Lead Nurturing Social Media Platforms Editing and Business Directories Promotional Pieces Books, Training, Podcasts, and YouTube Channels Additional Marketing Tips Key Takeaways 6 Creating Your Website Why You Need a Website How to Build Your Website How to Choose and Purchase a Domain Name How to Decide on the Website Design Pages and Content to Include on Your Website The Debate about Blogging Key Takeaways 7 Maximizing the Benefits of LinkedIn Components of a LinkedIn Profile How to Connect and Network with People on LinkedIn How to Search for Jobs on LinkedIn Key Takeaways 8 Winning at the Pricing Game Figuring Out How Much to Charge Choosing a Pricing Method Setting the Stage for Presenting a Fee Developing a Price Quote Applying a Rush Fee Presenting Your Price Overcoming Price Objections and Negotiating a Rate Increasing Your Rate Reducing Income Uncertainty through Establishing Retainers Choosing Payment Methods Key Takeaways 9 Using Contracts and Invoices to Get Paid and Protect Yourself What You Need to Know about Contracts What You Need to Include in Invoices How to Address Issues in Getting Paid Key Takeaways 10 Managing Time like a Pro and Increasing Productivity General Strategies to Improve Your Time Management and Productivity Strategies to Improve Your Editing Efficiency Strategies to Manage Your Project Schedule Strategies to Stop Procrastinating Key Takeaways 11 Achieving Work/Life Balance Balancing Work and Personal Pursuits Dealing with Crises Dealing with Negative Client Feedback Dealing with Perfectionism Avoiding Imposter Syndrome Key Takeaways 12 Overcoming the Fear of Taxes The Basics Self-Employment Tax Quarterly Payment Annual Tax Return How to Avoid Tax Penalties Tax Deductions for Freelancers Key Takeaways 13 Becoming a Financially Savvy Freelancer Personal and Business Budgets Cash Flow Management Bookkeeping Insurance Retirement Savings Key Takeaways Conclusion Appendix A: Most Important Action Items for Establishing a Freelance Editing Business Appendix B: Improving Editing Skills through Using Editing Programs and Other Resources Further Reading and Bibliography Index
£18.90
iUniverse How To Earn up to 100000 a Year or More From Home
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£15.73
Cook Shirey Publications The Profitable Auto Detail Shop How to Start and
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£11.01
Six-Figure Pet Sitting Academy SixFigure Pet Sitting
£26.75
Houghton Mifflin Guerilla Marketing Easy and Inexpensive
Book Synopsis
£11.43
Amazon Digital Services LLC - Kdp How to start a profitable worm business on a shoestring budget Affordable ways to make money with earthworms
£10.80
Steam Ahead Publishing So you want to be a Tax Agent
Book Synopsis
£8.54
Penguin Books Ltd Start It Up
Book SynopsisNow in paperback - Start It Up by Luke Johnson, 2012''s most inspiring guide to running your own business.Running your own business is nowhere near as tough as you might think. So what are you waiting for?Luke Johnson is Britain''s busiest tycoon, with a personal fortune estimated at 120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.''A must-read for inspiring entrepreneurs, probably the best book available on the subject'' John McLaren, Management Today''Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is Trade ReviewJust buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren * Management Today *A rare achievement: a business book that is both well-written and useful * Economist *Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co-founder of Innocent * Financial Times *Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnistBrilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.comIndependent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UKLuke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended * Irish Independent *Very few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden’s Restaurant GuidesAn engaging and useful read * Financial News *Provocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP
£11.69
Wings for Business, LLC The OnePerson Marketing Plan Workbook
£11.44
Little, Brown Book Group The Right Way to Start Your Own Business
Book SynopsisThis book drives the reader safely past the many pitfalls which lie in front of those who start with high hopes. Rodney Willett shows how business is about integrity, thought, humour, despair, exultation and self-discipline. It''s not just a matter of sales and financial control. It''s about people -- customers, suppliers, employees and more.
£6.50
Little, Brown Book Group Going Selfemployed How to Start Out in Business
Book SynopsisAssess whether you''ve got the right characteristics to make a success of self-employment.Learn about business plans; survival income; discounting; researching your market; targeting your customers; listening to your customers and keeping them happy; marketing and selling; promoting your business; tax, national insurance and VAT.Further help is provided by the author''s own website www.startbusiness.co.uk from where readers can download software to help calculate their survival income, cashflow, and profit and loss, as well as access information about start-up ideas.In addition, there''s an Online Directory section with useful links to other websites.
£10.44
Kogan Page Ltd Running Your Own Boarding Kennels
Book SynopsisDavid Cavill is an experienced writer and broadcaster on all subjects related to companion animals. An acknowledged expert, he owns and publishes the magazine Dogs Monthly and is the founder of the Animal Care College, which provides courses in all aspects of animal care. Currently a consultant to the animal care industry, he has an extensive backgroundin kennel management, having owned and run a small boarding kennel and cattery, and managed a large establishment which included a grooming salon. He was formerly joint manager of Bell Mead, the country kennel of Battersea Dogs' Home.Trade Review"This book goes into every aspect of running a boarding kennel... it is invaluable to anyone contemplating kennel ownership and management. The author is well qualified to advise others." Dog Training Weekly "Dreamed of earning a living through your love of animals? This book has information on statutory requirements, feeding, staff and buildings." Daily Express "A splendid book which should answer all the questions new and prospective kennel owners want to ask." The National Dog Owners' Association "An absolute goldmine of information, guidance and common sense... an invaluable reference book." Kennel Gazette "Highly informative and well researched ... it is highly recommended." Our DogsTable of Contents Chapter - 01: Facing the Facts; Chapter - 02: Finding Your Property; Chapter - 03: Professional and Other Advice; Chapter - 04: Finance and Running Costs; Chapter - 05: Laws and Orders: Statutory Requirements; Chapter - 06: Health Matters; Chapter - 07: Feeding the Boarders; Chapter - 08: The Daily Round; Chapter - 09: Kennel Staff; Chapter - 10: Kennel Buildings; Chapter - 11: Fanfare; Chapter - 12: Expanding Your Business; Chapter - 13: Associated Services
£31.34
Kogan Page Winning New Business
Book SynopsisRichard Denny is a highly successful businessman who has been sharing his ideas on success and achievement around the world for over 20 years. A highly sought-after motivational speaker, he has become a legend on the international speaking circuit and helped thousands of people to succeed. Richard is the author of the international best-seller, Selling to Win, as well as Motivate to Win, Communicate to Win, Successful Selling Skills and Succeed for Yourself (all published by Kogan Page). His books have sold over two million copies worldwide.Table of Contents Chapter - 00: Introduction; Chapter - 01: What’s at Stake?; Chapter - 02: The Quick Wins; Chapter - 03: Walk a Mile in My Shoes; Chapter - 04: Seize the Day; Chapter - 05: The King’s New Clothes; Chapter - 06: Hook the Fish; Chapter - 07: The First Meeting; Chapter - 08: Go for a ‘No’; Chapter - 09: Present to Win; Chapter - 10: ‘Priceitis’ is for Nerds; Chapter - 11: The Big Opportunity; Chapter - 12: The Right Balance; Chapter - 13: How to Fail Fast
£15.73
Kogan Page Family Wars
Book SynopsisGrant Gordon is the Director General of the Institute for Family Business and a fifth generation member and former senior executive of a leading UK family business in the drinks sector.Nigel Nicholson is Professor of Organizational Behaviour at London Business School and a leading writer, executive educator and broadcaster on business and management.Trade Review"This is essential reading for anyone keen to get a deeper understanding of what makes family businesses tick" * Director Magazine April 2010 *"Midlands Business Insider May 2010""Some of the most lurid business feuds of the 20th century and their (usually) sorry aftermath.... fascinating" * The Observer *"Rather than throwing up their hands in despair, the authors have come up with some principles for - if not avoiding - dealing with conflict when it arises" * The Independent *Table of Contents Chapter - 01: Family wars; Chapter - 02: The ideas: The roots offamily warfare; Chapter - 03: Brothers at arms; Chapter - 04: Fighting for the crown; Chapter - 05: The house that hubris built; Chapter - 06: Heads in the sand – the insularity trap; Chapter - 07: Schism – the house divided; Chapter - 08: Un-civil war; Chapter - 09: The lessons – the price of war and the prize of peace
£22.49
Kogan Page Ltd Starting a Business From Home
Book SynopsisColin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The 30 Day MBA series, The Business Plan Workbook and Financial Management for the Small Business (all published by Kogan Page).Table of Contents Chapter - 00: Introduction; Chapter - 01: Finding the Right Business Opportunity; Chapter - 02: Picking the Right Business for You; Chapter - 03: Researching the Market; Chapter - 04: Business Ownership and Title Issues; Chapter - 05: Operating from Home; Chapter - 06: Keeping the Communication Lines Open; Chapter - 07: Bringing Your Product or Service to Market; Chapter - 08: Building and Using Your Website; Chapter - 09: Doing the Numbers; Chapter - 10: Raising the Money; Chapter - 11: Preparing a Business Plan; Chapter - 12: Taking on Employees; Chapter - 13: Growing Profitably; Chapter - 14: Starting Up Overseas
£16.99
Kogan Page Ltd How to Prepare a Business Plan
Book SynopsisEdward Blackwell was a consultant on small business affairs and, as a former accountant, ran his own business for many years. He was the author of several Kogan Page books.Table of Contents Chapter - 00: Introduction; Chapter - 01: Writing a Business Plan; Chapter - 02: Simple Cash Flow Forecasts; Chapter - 03: The Very Small Business; Chapter - 04: Retail and Catering; Chapter - 05: Manufacturing; Chapter - 06: The Digital Business; Chapter - 07: Expanding a Business; Chapter - 08: The Market; Chapter - 09: Planning the Borrowing; Chapter - 10: How Not to Write a Business Plan; Chapter - 11: Maintaining the Plan; Chapter - 12: Small Business and the Trade Cycle; Chapter - 13: Monitoring Progress
£18.27
Little, Brown Book Group The 10 Secrets of Entrepreneurs How to stop being
Book SynopsisThe Ten Secrets of Entrepreneurs is a compelling guide to the ten key differences between successful or extraordinary entrepreneurs and unsuccessful or ordinary employees and the way they think and behave. This life-changing book will show how anyone can learn to switch their thinking to that of an extraordinary entrepreneurs and enjoy a more rewarding and fulfilling professional and personal life. The distinctions include:Entrepreneurs have an empowering perspective of failure.Employees see failure as bad.Entrepreneurs are solution finders.Employees are problem solvers.Entrepreneurs look into the future.Employees look into the past.In uncertain times, everyone wants to have more meaning and purpose in their professional and personal lives. In this inspirational and prescriptive guide, Keith Cameron Smith leads readers from a passive and possibly fearful view of their future to one they can actively engage in and firmly beli
£10.44
Ebury Publishing The 7 Second CV
Book SynopsisTrade ReviewGreat advice for anyone who wants to win an interview * Lord Alan Sugar *
£13.49
Headline Publishing Group The One Minute Entrepreneur The Secret to
Book SynopsisWith so many start-ups struggling to survive beyond their first year of trading, what are the key things that will ensure a business makes the right start? Multi-million copy selling author Ken Blanchard returns with much-needed advice on how to create and sustain a successful business, delivered in the inimitable ONE MINUTE style. THE ONE MINUTE ENTREPRENEUR focuses on three key areas: 1. Finance and how to manage your money effectively 2. People and the importance of empowerment 3. Customers and how to take care of themWhy one minute you may ask? Well, in the words of Ken Blanchard, the best advice we ever received was given in less than a minute. THE ONE MINUTE ENTREPRENEUR contains all the short but meaningful insights that we''ve come to expect from this publishing phenomenon, delivered in a highly accessible way and with a splash of wry humour.
£10.44
Headline Publishing Group Whats Your Bright Idea The Journey to Starting
Book SynopsisTrusted, expert advice on the initial steps in setting up a sound, well-organized business. That''s where WHAT''S YOUR BRIGHT IDEA? comes in. Both authors have considerable experience of new business ventures. They offer an honest, waffle-free assessment of what''s required to set up a business, and give you plenty of sound advice along the way. Going into business involves a lot of hard work, but it should also be fun. WHAT''S YOUR BRIGHT IDEA? will help stimulate the vital sense of adventure required to make a success of possibly the most significant journey of your life.
£12.34
Headline Publishing Group Demand
Book SynopsisDemand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
£12.34
Random House USA Inc The Wealthy Barber Updated 3rd Edition
Book SynopsisOVER TWO MILLION COPIES SOLD! • “Quite simply the best financial self-help book” (Money Book Club, Book-of-the-Month Club)—now revised and updated “One of the most effective tools for teaching personal finance basics.”—Arthur Andersen In this updated edition of one of the biggest-selling financial-planning books ever, David Chilton simplifies the complex puzzles of personal finance and helps you achieve financial independence. With the help of his fictional barber, Roy, and a large dose of humor, Chilton shows you how you can take control of your financial future—slowly, steadily, and with sure success. Chilton’s plan (detailed in an entertaining story) is no get-rich-quick scheme, but it does make financial independence possible on nothing more than an average salary. Even if you consider yourself a financial “basket case,” Chilton explains how you can easily put an effective financial plan into action.
£14.39
Destiny Image Phenomenal Marketing Systems The 14 Fastest Ways to the CASH in ANY Business The 14 Fastest Ways to the CAH in Any Business
£12.99
HarperCollins Leadership Fire Someone Today
Book Synopsis A breakthrough for business owners and entrepreneurs of small to large businesses and companies looking to achieve more success. Whether you are a young company that''s just starting out or a mature business looking to grow, business entrepreneur Bob Pritchett gives hands-on advice and practical examples that are a must-listen for every manager, business owner, and entrepreneur. You will not find Thirteen Incontrovertible Laws of Excellence. You won''t find motivational clichés to frame and put on your desk. There are no step-by-step instructions for writing a business plan. In Fire Someone Today, you will find: What Pritchett has discovered through his years of experience as an entrepreneur and small-business owner. Practical and tested advice for leaders seeking to better their company. Strategic tools and tips that will help your business be more successf
£13.29
HarperCollins Focus The Graphic Designers Business Survival Guide
Book Synopsis Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider’s guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: • Create a website and portfolio that highlight design solutions • Do pre-pitch research and deliver winning presentations • Prepare inviting proposals that win lTable of Contents CONTENTS List of Figures vii About the Author ix Preface xi 1 Taking The Plunge: a daunting, energizing journey 1 2 Setting Up House: firm fundamentals 21 3 Design Firm Management: tools and templates 47 4 Designing a Relevant Firm Image 65 5 Communicating Credibility 81 6 Effective Business Writing: the cornerstone of firm growth 93 7 Crafting a Winning Proposal 101 8 Time Management: the key to design firm profitability 121 9 Effective Marketing: your passport to success 139 10 Growing Your Firm in Any Economic Climate 187 11 Sidestepp ing Obstacles in Your Firm’s Path 207 Index 223
£18.99
Amacom The Art of War for Small Business Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
Book SynopsisSun Tzu’s classic strategies are the perfect fit for equipping the small business to prevail over their larger competitors.Table of Contents CONTENTS Acknowledgmentsix Introduction1 PART 1--SEIZE THE ADVANTAGE WITH SUN TZU 1.About Sun Tzu and The Art of War9 2.The Power of Applying The Art of War for Small Business13 PART 2--UNDERSTANDING: ESSENTIAL SUN TZU 3.Understand Yourself27 4.Understand the Enemy47 5.Understand the Market59 6.Sun Tzu for Customers and Business Alliances73 PART 3--PRINCIPLES FOR THE BATTLEFIELD 7.Embody the General89 8.Perseverance103 9.Focus 113 10.Unity125 PART 4--ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS 11.Maneuvering 139 12.Adaptation153 13.Spirit163 14.Deception177 15.Sun Tzu and the Future of Your Business197 Appendix: Key Sun Tzu Passages for Small Business203 Notes207 Bibliography215 Index219
£10.79
MP-ALA American Library Assoc Libraries that Build Business Advancing Small
Book SynopsisLibraries have already begun to transform communities, with programs ranging from one-on-one business consultations, classes, and workshops to networking and equipment lending, as the many initiatives spotlighted in this book demonstrate.Table of Contents Acknowledgments Introduction: How Libraries Build Business Megan Janicki and Marijke VisserPart I: Strategies and Considerations to Get Started Chapter 1: Considerations for Small and Rural Libraries Brandon West, Susan M. Preece, Rachael Svoboda, Michael Sekaquaptewa, and Taneesa R. Hall Chapter 2: Identifying Stakeholders, Building Partnerships, Finding Funding, and Sustaining It All Julie M. Brophy, Lori Hench, Karly Feinberg, Diane Luccy, Sheldon Burke, Danielle Milton, Stacey Goddard, Atlas Logan, Adam Pitts, and Christopher Bourret Chapter 3: Equity, Diversity, and Inclusion in Library Business Programs Adriana McCleer, Madeleine Ildefonso, LaKesha Kimbrough, and Michael Sekaquaptewa Chapter 4: Specialized Library Supports for Entrepreneurs Ryan Metheny, Andrea Levandowski, Sara Brown, Tony Orengo, Nathaniel Burnard, Marra Honeywell, Julie Brophy, Rachael Svoboda, and Brandon WestPart II: Case Studies from the Field: Small Business and Entrepreneurship Programs in Public Libraries Program 1 Supporting the Local Economy: Developing Business and Job Seeker Services from Scratch Lesley Cyrier and Emily Glimco, Addison (IL) Public Library Program 2 BIPOC Business Community and Connections: Small Business—Big Impact Adriana McCleer and Yee Lee Vue, Appleton (WI) Public Library Program 3 Taking Budding Entrepreneurs from Business Idea to Business Plan: The Entrepreneur Academy Julie M. Brophy, Baltimore County (MD) Public Library Program 4 Empowering New Businesses with a Business Plan Competition: PowerUP! Maud Andrew and Arcola Robinson, Brooklyn (NY) Public Library Program 5 Built to Last: Built in Broward Sheldon Burke, Broward County (FL)Library Program 6 Rochester: Innovation Was Born Here Jennifer Byrnes, Central Library of Rochester and Monroe County (NY) Program 7 The Entrepreneurial Mindset: Encore Entrepreneurs and Key Advanced Entrepreneurs William Kelly, Cuyahoga County (OH) Public Library Program 8 Becoming a Resource Hub: The Dallas B.R.A.I.N Heather Lowe, Dallas (TX) Public Library Program 9 Pathway to Entrepreneurial Success: The Stamford Small Business Resource Center Elizabeth Joseph, Ferguson Library (Stamford, CT) Program 10 One-to-One Support for Micro-Entrepreneurs: Business Help at Your Library Taneesa R. Hall, Ferguson (MO) Municipal Public Library Program 11 A New Start: Entrepreneurship for the Formerly Incarcerated Adam Pitts, Atlas Logan, Ronald M. Gauthier, Ann Serrie, and Andrea Devereux, Gwinnett County (GA) Public Library Program 12 Cultivate Small Business with BeanStack: Cultivate Indy Brandon West, Independence (KS) Public Library Program 13 Build Your Business Brand through Community Engagement: Invest in Yourself Audrey Barbakoff, King County (WA) Library System Program 14 Building Support for Rural Entrepreneurs: A Statewide Initiative Rachael Svoboda, Laramie County (WY) Library System Program 15 Connect with Immigrant Entrepreneurs: Sea un Vendedor Ambulante Exitoso/Successful Street Vending Madeleine Ildefonso, Los Angeles (CA) Public Library Program 16 Taking a Shot with SCORE: Entrepreneur Workshop Series Stacey Wicksall, Macedon (NY) Public Library Program 17 Opening the Doors to Economic Success: The Miller Business Center Sophia Serlis-McPhillips and Elizabeth Malafi, Middle Country (NY) Public Library Program 18 The MAGIC Touch: Management and Government Information Center Katherine LaVallee and Eva Gunia, Prince William Public Library (Woodbridge, VA) Program 19 Develop an ESOL for Business Owners Class Christopher Bourret, Providence (RI) Public Library Program 20 Entrepreneurs Launch and Grow Diane Luccy and Mary Kate Quillivan, Richland Library (Columbia, SC) Program 21 Biz.ability Workshops: Tools to Empower You Geeta Halley, Round Rock (TX) Public Library Program 22 Business Networking through Community-Building Ahmad Merza and Molly Wetta, Santa Barbara (CA) Public Library Program 23 Be a Neighborhood Champion: Small Business Boot Camp Danielle Milton, Stacey Goddard, Crystal Miller, and Sarah O’Hare, Spokane County (WA) Library District Program 24 Meet Them Where They Are: Small Business Outreach Jennifer Hyun-Lynn Gibson, St. Louis County (MO) Library Program 25 Untethered and on the Move Meg Delaney, Miramelinda Arribas-Douglas, Linda L. Fayerweather, and Zachary W. Huber, Toledo Lucas County (OH) Public Library Program 26 Support Rural Business Susan M. Preece, Topsham (ME) Public LibraryResources Index
£52.50
John Wiley and Sons Ltd SelfMade Me
Book SynopsisStop working for the man break free and make sure you're getting paid what you're worth Stop slogging away 9 5 for a set salary(plus the overtime you inevitably do and don't get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently 4 million self-employed people in the UK be one of them, join them, set yourself free. It's not about becoming an entrepreneurial whiz-kid, it's about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don't have to sit in an office to get a job done. Self-Made Me shows you how to work how and where you want and earn exactly what you're worth not what an employer wants to get away with giving you. Be your own boss and increase your value. It's never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcing This sTrade Reviewinformative and entertaining I can t recommend Self Made Me enough. (Edge, May 2012)Table of ContentsINTRODUCTION A New Way of Living in A Changing World ix PART 1: THE CASE FOR SELF-EMPLOYMENT 1 CHAPTER 1: It’s All About You 3 CHAPTER 2: Learning and Growing 19 CHAPTER 3: The Role Model 31 CHAPTER 4: Call the Expert 43 CHAPTER 5: The Professional Game 55 CHAPTER 6: Show Me the Money 71 CHAPTER 7: A Cunning Plan 85 CHAPTER 8: The Merchant Adventurers 97 PART 2: EXPLORING THE OPPORTUNITIES 107 CHAPTER 9: Face The Facts Before You Start 109 CHAPTER 10: Why Would You Want to do That? 119 CHAPTER 11: Just the Job 129 CHAPTER 12: The Fame Game 139 CHAPTER 13: On the Shoulders of Giants 151 CHAPTER 14: The Professional Approach 161 CHAPTER 15: Reassurance 173 CHAPTER 16: Working the Room 185 CHAPTER 17: Marketing – the Search for Opportunity 197 CHAPTER 18: Web of Intrigue 207 Conclusion 223 Bibliography 226 Acknowledgements 227
£11.69
John Wiley and Sons Ltd The Digital Business StartUp Workbook
Book SynopsisHow do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: Assess whether your business idea will work online/digitally Choose the right business model for your proposition and avoid wasting time Assess demand, viability and uncover untapped needs and gaps in the market Build a usable, engaging website and mobile app Create a buzz usTrade ReviewA thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit a solid practical guide. (TalkBusiness, July 2012)Table of ContentsDedication and Acknowledgements vii Foreword ix Introduction – Generation Entrepreneur: Open for Business 1 Part 1 – Starting Up Your Own Digital Business Step One:The Big Idea – Create and Evolve Your Concept 9 Step Two: Choose Your Business Model 25 Step Three: Assess Viability and Create a Customer-Centric Business Plan 51 Step Four: Fund Your Venture 81 Part 2 – Building Your Business Step Five: Build Your Website 111 Step Six: Build Your Mobile App and Mobile-Friendly Site 153 Step Seven: Build Your Team 167 Step Eight: Build Your Brand 193 Part 3 – Running and Growing Your Business Step Nine: Effective Online Marketing 207 Step Ten: Measure and Improve your Marketing and Website Performance 229 Step Eleven: Creating a Buzz Using People Power 245 Step Twelve: Selling Up 271 The Definitive Online Business Success Checklist 287 About Cheryl Rickman 291 References 293 Index 295
£13.50
John Wiley and Sons Ltd Entrepreneur
Book SynopsisSmall Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK''s biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you''ve come to the right place. Profiling today''s foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard takes us through their start-up stories and maps out exactly what''s made them so successful. You'll hear first hand from the bright sparks behind some of the UK''s top online businesses. With interviews, practical advice and insights, you''ll learn how they did it, what they recommend, and how you can do it too.Trade Review'An inspirational offering into the UK s best and brightest in the world of online. (Entrepreneur Country, MArch 2012) For any budding entrepreneur who wants to learn from those that have been there, done that, and got the successful web businesss . (Seven Hills, 26th April 2012) A book that is a cut above the usual business tracts, thanks in large part to Tobin s experience in the field, knack for bringing out the best in her interviewees, and superior writing skills. (Talk Business Magazine, June 2012)Table of ContentsAcknowledgements vii About the Author ix Introduction 1 Part One: The Story Behind 9 1. Wonga 11 2. Moonpig 21 3. Mumsnet 29 4. JustGiving 37 5. Zoopla 47 6. GoCompare 55 7. Groupon / MyCityDeal 63 8. SpareRoom 71 9. Made.com 81 10. Moo.com 89 11. Enternships 97 Part Two: Advice 105 12. The Lightbulb Moment 107 13. The Idea: Checking it Out 113 14. Setting up a Business 121 15. Creating a Website 151 16. Getting Your Site Known: Marketing 175 17. Expansion and Exit 189 Resources 197
£11.69
John Wiley and Sons Ltd The 15 Essential Marketing Masterclasses for Your
Book SynopsisPractical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers Trade ReviewFrom tightening up your tweeting to making cold calls a warmer experience for your customer, Masterclasses certainly ticks all the necessary boxes. (Elite Business, August 2013) The perfect way to get to grips with what you should be doing about marketing your small business. There's no science and theory to wade through and it's completely jargon free (The Book Bag, July 2013) Blick covers most of the territory in the area and speaks with authority (Sales Initiative magazine, October 2013) This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for many of the people involved in marketing businesses of all sizes too. (B2B Marketing, December 2013) Invest in this book now and it will be relevant at every stage as your business grows. (Sell It Online, April 2014)Table of ContentsAbout Dee Blick vii Foreword by Andy Fernandez, The Chartered Institute of Marketing (CIM) ix Introduction 1 Masterclass 1: The perfect practical marketing plan 5 Masterclass 2: Your perfect positioning statement 21 Masterclass 3: Why it pays to locate and research your target audience 39 Masterclass 4: How to write copy that sells 57 Masterclass 5: How to make your website a magnet for hot prospects 75 Masterclass 6: How to write successful adverts 93 Masterclass 7: How to get PR in printed publications 113 Masterclass 8: Why it pays to do direct mail 139 Masterclass 9: How to take the chill out of a telephone cold call 161 Masterclass 10: The secrets of successful email marketing 181 Masterclass 11: How to be a confident and engaging public speaker 203 Masterclass 12: How to build your expert status 223 Masterclass 13: How to wow your customers with genuine customer care 233 Masterclass 14: Why you should be falling in love with Linkedin! 251 Masterclass 15: How to be terrific on Twitter 267 Conclusion 287 About the contributors 289 Acknowledgements 293 Index 295
£13.49
John Wiley and Sons Ltd The UnNoticed Entrepreneur Book 1
Book SynopsisTable of ContentsPrologue: Fulfilling the Promise of the Entrepreneur ix Why PR? xi Part One: Strategy 1 Chapter One: Introduction 2 Chapter Two: Which of the Four Villains Are You? 5 Chapter Three: What is the Attitude You Can Lead With? 13 Chapter Four: Should You Invest in Corporate Headshots? 20 Chapter Five: Why is What You Wear Important? 24 Chapter Six: The Key Considerations for Choosing a PR Agency 28 Chapter Seven: How to Be Seen as an Authority in Your Industry? 34 Chapter Eight: How You Could be Speaking Out? 41 Chapter Nine: Who is Your Secret Army? 46 Chapter Ten: What is ‘Repurposing Content?’ 55 Chapter Eleven: When to Use Your Passion to Promote Yourself? 63 Chapter Twelve: Are You Losing 31% of Sales? 67 Chapter Thirteen: What is The Power of Authenticity? 72 Chapter Fourteen: What is Adjacent Marketing? 82 Chapter Fifteen: How to Talk Money With Investors? 89 Chapter Sixteen: How to Animate Your Audience, Not Your Slides? 95 Chapter Seventeen: LinkedIn Video Tips 101 Chapter Eighteen: You Can Overcome SEO Challenges 106 Chapter Nineteen: Can You Overcome Stage Fright? 114 Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120 Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125 Chapter Twenty Two: When Should You Use a Ghost Writer? 133 Chapter Twenty Three: Who Can Run Amazon Ads for You? 141 Chapter Twenty Four: What to Look For in a Virtual Events Platform? 150 Part Two: Tools 155 Chapter One: Introduction 156 Chapter Two: Advertising: Creating Consistency Across Franchise Networks 159 Chapter Three: Media: Bringing Good ‘CARMA’ to Your Sales Funnel Through Proper Measurement and Media Monitoring 166 Chapter Four: Text: Create Better Copy Faster — Without Losing Human Creativity — With This AI Copywriting Tool 172 Chapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178 Chapter Six: Text: What if You Don’t Have Time to Write? 184 Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191 Chapter Eight: Text: Predictive Text Writing Tool 198 Chapter Nine: Social: Mobilise Your Whole Team With Shared Content 205 Chapter Ten: Social: Blockchain-Powered Hashtag Service 212 Chapter Eleven: Social: Engaging the Team With Internal Social Recognition 218 Chapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223 Chapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232 Chapter Fourteen: Video: The Powerpoint of Online Video Creation 237 Chapter Fifteen: Video: ‘Gather Voices’ to Make a Compelling Story 246 Chapter Sixteen: Customer Service: Better Insights From Customer Feedback 251 Chapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257 Part Three: Cases 265 Chapter One: Introduction 266 Chapter Two: Shangri-La and Other Stories 268 Chapter Three: World Rowing and W WF’s Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277 Chapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281 Chapter Five: What is the Benefit of Giving Back? 287 Chapter Six: When is a Newswire Service Good for PR? 292 Chapter Seven: Indian Film Festival for Kidz Reaches the World 300 Chapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308 Chapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312 Chapter Ten: Why is There no More Kimchi for Korean Media, Instead it’s KakaoTalk and Naver Search? 321 Chapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325 Chapter Twelve: Building an Entrepreneur Ecosystem 330 Conclusion 337 About the Author 339 Guest Directory 340 Bibliography 345 Index 347
£13.49
Harriman House Publishing Life After Growth
Book SynopsisNEW PAPERBACK EDITION WITH ADDITIONAL INTRODUCTION AND END NOTE FROM THE AUTHORWhy, years after the banking crisis, is the global economy still mired in recession and burdened by enormous debts? Why have the tried-and-tested economic policies of the past failed us this time?In Life After Growth, leading City analyst Tim Morgan sets out a ground-breaking analysis of how the economy really works. Economists are mistaken, he argues, when they limit their interpretation of the economy to matters of money. Ultimately, the economy is an energy system, not a monetary one.From this, it follows that we need to think in terms of two economies, not one - a ''real'' economy of work, energy, resources, goods and services, and a parallel, ''financial'' economy of money and debt. These two economies have parted company, allowing the financial economy to pile up promises that the real economy cannot meet.Starting with the discovery of agriculture, Tim Morgan traces the rise of the economy in terms of work, energy and resources. The driving factor, he explains, has been cheap and abundant energy. As energy has become increasingly costly to obtain, the potential for prosperity has diminished, to the point where growth in the real economy has ceased.An immediate problem is that our commitments - including debt, investments and welfare promises - cannot be honoured, which means that we can expect the financial system to be wracked by value destruction. At the same time, we need to adapt to a future in which prosperity can no longer be taken for granted.
£13.49
New Society Publishers The Urban Farmer
Book Synopsis Strategies and techniques for making a living with intensive food production in small spaces There are 40 million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement. The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else''s). Major benefits include: Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets. Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces. Table of ContentsForeword, by Diego Footer Preface 1: A Farm in the City Why Urban Farming? Connecting the Dots: An Urban Farmer's Place in the Community Quick Breakdown of Economics 2: A Viable Farming Business On ½ Acre Or Less The Zones of Your Farm and Your Life Crops Better Suited for the City Introdution to Urban Infrastructure Start-Up Farm Models 3: The Business of Urban Farming Starting Small Market Streams Working with Chefs Labor Software and Organization Self-Promotion Finance Options 4: Finding the Right Site Scouting for Land Urban, Suburban and Peri-Urban Land Multiple or Single-Plot Farming Urban Soil Land Agreements and Leases Urban Pests 5: Building Your Farm, One Site at a Time Turning a Lawn Into a Farm Plot Choosing A Site Garden Layout The Perimeter Irrigation 6: Infrastructure and Equipment Base of Operations Tools Special Growing Areas Inexpensive Season Extension Transportation 7: Operations Work Smarter not Harder Harvesting Post-Harvest Processing Portioning and Packing 8: Production Systems Beds for Production Planting Microgreens Extending the Season 9: Basic Crop Planning Determine Your Outcome The Base Plan 10: Crops for the Urban Farmer Parting Words Acknowledgments Glossary Endnotes Index About the Author
£19.79
New Society Publishers The Berry Grower
Book SynopsisDig into the fruits of your labor! Profitable, innovative organic fruit farming strategies and skills for modern growers of any scale AN INNOVATIVE GUIDE for growing and marketing organic small fruits and berries, The Berry Grower offers intelligent strategies and solutions for successful small-scale, non-chemical fruit production in the 21st century. Coverage includes: History, innovations, and 21st century challenges in modern fruit farming Creating your own market farming reality Farm planning for efficiency and profitability Factoring in climate change, drought, and extreme weather Soil fertility, efficient weed management, and organic pest control Modern tools of the trade for efficiency Harvesting, fruit handling, and packing Fruit profiles including raspberries, blackberries, strawberries, currants, gooseberries, figs, tomatoes, and more, including new cultivars Innovative marketing methods and thinking beyond fresh fruit with multi-product strategies to maximize profit Learn from other experts through interviews with successful growers and marketers from diverse areas around the USA. From the market garden and small farm to the homestead and backyard, The Berry Grower is the essential guide for both new and aspiring organic small fruit growers and seasoned farmers looking to produce high- quality organic fruits and products for local markets and self-sufficiency.Trade Review"Whether you're looking to grow for your family, or for production (or anywhere in between), this resource is absolutely stacked with actionable insights that you can utilize. Blake has done an amazing job at compiling an enormous amount of information into an easy to follow resource that anyone can use." — Rob Avis, PEng, co-author, Building Your Permaculture Property and Essential Rainwater Harvesting "Blake covers everything from soup to nuts, figuratively, in growing these fruits in various settings, for home use or markets. A number of the fruits he mentions are not yet well-known, but are worth growing." — Lee Reich, PhD, author, Growing Figs in Cold Climates and The Ever Curious Gardener "The Berry Grower is a terrific resource for anyone getting into small fruit production or those looking to diversify their crops. It is loaded with helpful background, tips, tricks, and recommendations that will benefit small fruit growers of any scale or level of experience!" — Dan Dalton, PASA Sustainable Agriculture "Blake uses 20 years' experience growing berries and other small fruits to provide valuable practical, effective, up-to-date information (including addressing climate chaos) to encourage more localized and resilient organic food production, garden by garden." — Pam Dawling, author, The Year-Round Hoophouse and Sustainable Market Farming "I've cracked open your book and like what I'm seeing so far!" — The late, great Michael Phillips, author, The Holistic Orchard and The Apple GrowerTable of ContentsPreface PART 1: THE BASICS 1. Why Small Scale, Small Fruits? — Why small fruit growing? — How and where to start? — Understanding current climate challenges — Small fruits to the rescue — Why micro fruit farming? — Limitations of small fruit growing — Maximize profits by being the workforce— The future of small and micro farming 2. 21st Century Strategic Planning — Planning it out — How to research — Evaluating agricultural profit forecasts — Understanding your bioregion and regional climate — Choosing cultivars — How many plants?— Pollination 3. Sourcing Plants and Navigating the 21st Century Nursery Scene — Sourcing plants and plant material — Sources to avoid — Organic or conventional? — Navigating the nursery scene — Quality nurseries 4. Creating Beds — Creating space for small fruits to thrive — Mechanical tillage — No-till options — Spacing — Managing walkways — Stale bedding — Planting the beds — Planting in rows— Cover cropping 5. Managing Soil Fertility Organically — Practical considerations — Soluble and insoluble organic fertilizers — Animal-product based fertilizers — Vegan plant-based fertilizers — Mineral fertilizers — Compost and manures — Consider the impacts — Applying organic fertilizers— Unlocking latent soil fertility 6. Planting Successfully — Handling and inspecting nursery stock — Storing dormant plants — Effectively handling cuttings — Pre-planting preparations — Proper planting practices— Post-planting care 7. Organic Weed Management — Using permanent grass cover — Mulch — Landscape fabric — Flame weeding — Plant Guilds 8. Tools of the Trade 9. Maintenance, Protection, and Organic Pest Control — Integrated Pest Management (IPM) — Insect management — Common animal pests — Frost protection PART 2: GETTING TO KNOW YOUR FRUIT ALLIES 10. Blackberries — Types of modern blackberries — Site considerations — Cultivation — Fertilizing — Mulch and irrigation — Pests/Diseases/Challenges — Harvest — Marketing— Recommended cultivars 11. Blueberries — Species — Cultivation — Planting — Weed control — Irrigation — Pruning — Pests/Diseases/Challenges — Cultivars (by region)— Harvesting and marketing 12. Raspberries — Species — Cultivation — Irrigation — Pruning — Thinning — Trellising — Mulch— Propagation — Pests/Diseases/Challenges — Marketing— Cultivars 13. Strawberries — Cultivation — Growing Methods — Thinning — Planting — Irrigation — Harvesting — Marketing — Pests/Diseases/Challenges— Cultivars 14. Juneberries — Cultivation — Best species by region — Irrigation — Pests/Diseases/Challenges — Marketing— Cultivars 15. Muscadine Grapes — Cultivation — Irrigation — Pollination — Pests and diseases — Marketing— Cultivars 16. Mulberries — Species of mulberries — Cultivation — Irrigation — Potential for commercial production — Harvesting — Pests/Diseases/Challenges — Marketing— The future of mulberries— Recommended cultivars 17. Gooseberries — Cultivation — Irrigation — Pests and diseases — Harvesting — Marketing— Recommended cultivars 18. Currants — Cultivation — Irrigation — Pests and diseases — Harvesting — Marketing— Cultivars 19. Figs — Cultivation — Cold region (USDA zones 5–7) — Understanding high tunnel fig growing — Warm region (USDA zones 8–10) — Harvesting — Marketing — Pests and diseases— Cultivars 20. Tomatoes — Cultivation — Pests and diseases — Irrigation — Marketing— Cultivars 21. Other Small Fruits Worthy of Consideration ...Or Not — Aronia (Aronia melanocarpa) — Autumn Olive (Elaeagnus umbellata) and Goumi (Elaeagnus multiflora) — Bush and Nanking Cherries — Kiwiberry (Actinidia arguta) — Cactus Fruits — Cornelian Cherry (Cornus mas) — Hardy Passionfruit (Passiflora incarnata) — Elderberry (Sambucus canadensis) — Feijoa (Acca sellowiana) — Goji (Lycium barbarum) — Hybrid Cane Berries — Rosehips — Seaberry/sea buckthorn(Hippophae rhamnoides) — Munson Grapes — Che (Maclura tricuspidata) — Honeyberry (Lonicera caerulea) PART 3: HARVESTING, MARKETING, AND THE FUTURE 22. Harvesting and Post-Harvesting — Harvest efficiency— Protecting, storing, and chilling 23. Market Planning and Strategies — Direct marketing methods 24. The Future of Small Fruit Growing — Climate change and fruit growing— Rescuing the genetic pool by selecting your own local cultivars 25. Interviews with Successful Small Fruit Market Growers 26. Conclusion Appendix: Jivamritam Notes Resources Index About the Author About New Society Publishers
£26.09
New Society Publishers The Winter Market Gardener
Book SynopsisThe Winter Market Gardener is a guide to year-round vegetable production. Based on years of experimentation in techniques, tools, and cultivars, it presents planting, care, and harvesting details for dozens of winter crops that earn money and provide the highest quality, most delicious produce for local markets.Trade Review"The essential guide for winter market gardening for the new generation of growers is here!!! " –Zach Loeks, edible ecosystem designer, author, The Two-wheel Tractor Handbook and The Permaculture Market Garden "The core challenge of growers in the north is learning how to feed our communities with fresh, local, real food in the winter. With great research and detailed charts, this book shows exactly how to do just that. I think every grower should buy it, read it, and incorporate its ideas. An indispensable book." –Ben Hartman, author, The Lean Micro Farm "In this book, you will find all manner of useful planning considerations and practical tips and evaluations of structures, tools, diseases and pests, crop notes, and optimal storage conditions to help you extend your seasons and production for as long as possible through the winter months … A lovely extension to Jean-Martin’s previous handbook, and a great resource for those looking to up their winter growing practices." –Richard Perkins, author, Regenerative Agriculture "…this book was written by two people who have devoted their lives to helping feed communities better. Winter is no longer off-limits, it’s open to all of us." –Michael Kilpatrick, educator, Growing Farmers, farmer, The Farm on Central "Drawing on the Parisienne market garden tradition and Eliot Coleman’s seminal works, The Winter Market Gardener presents years of new research, experimentation, and practice. It covers every aspect of growing vegetables for market year round in a cold climate to build community resilience and reduce imports. It's comprehensive, well laid out, full of information, and engaging." –Maddy Harland, editor, co-founder, Permaculture Magazine "Jean-Martin’s passion for organic farming is contagious. He is always innovating, experimenting, and sharing his findings with others and The Winter Market Gardener is no exception. This book is practical, thorough, well-researched, and an invaluable resource for cold-climate growers." –Erin Benzakein, FloretTable of ContentsForeword Introduction: Yes, We Can Grow Vegetables Year-Round. . . and Why We Should The Knowledge and Skills of Northern Growers Using Simple Shelters to Protect Crops Winter Crop Planning Vegetables in Winter Tools for Winter Growing Tending to Winter Crops Fall Harvests for Cold Storage Growing and Selling Vegetables Year-Round Conclusion Appendices Glossary Bibliography Index About the Authors About New Society Publishers
£26.09
Workman Publishing Growing Your Herb Business
Book SynopsisTurn your love of herbs into a profitable business. Drawing on more than 25 years of experience running an herb and spice shop, Bertha Reppert helps you successfully develop and market your own herbal products. Showing you how to determine a start-up budget, find niche markets, create unique packaging, track inventory, and organize business-boosting special events, Reppert also includes a series of inspiring profiles of professional herbalists. Transform your passion into a profession and get ready to open up shop!
£13.29
Workman Publishing Successful SmallScale Farming
Book SynopsisInstructs the beginning farmer in evaluating and preserving the soil, acquiring and maintaining machinery, and raising a successful crop through sound farming practices.
£13.15
