Small businesses and self-employment Books
HarperCollins Publishers Side Hustle in Progress A Practical Guide to
Book SynopsisIt's time to make your ideas a reality. Because if not now, when? Are you feeling overwhelmed by all the information out there about starting a side hustle? Do you have a great business idea but no clue where to start? Are you looking for advice to help you build the portfolio career you desire?Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel empowered and excited about your future business idea. It also includes case studies from female founders across a range of industries who have built their own businesses and thrived, including Emma Gannon, Fisayo Longe, Jamie Schmidt, Tania Boler and Victoria Prew.As someone who has been through it before, Elizabeth Ogabi covers everything you need to know as you embark on your side-hustle journey including: Cultivating an entrepreneurial mindset Getting clarity on your why, your vision and your mission Defining your customer Conn
£10.44
HarperCollins Profits Arent Everything Theyre the Only Thing
Book SynopsisReveals 13 maxims that small businesspeople need. This title presents such ideas as: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business fails during a recession, it's your fault.Trade Review"George Cloutier's new book is based on his experience with thousands of small businesses in hundreds of industries. It is a candid, "tell it as it really is," hard-hitting book... A must read for all small and midsized business owners." -- Tom Cochran, CEO and executive director, The United States Conference of Mayors "This slim but forceful debut by turnaround management expert Cloutier serves as a wakeup call for small business owners who have been hit hard by the recession... Cloutier's book is loaded with valuable advice on how to get back on track and stay in the black in any economic environment." -- Publishers Weekly "Packed with client examples and a no-nonsense attitude. Many of his regulations will amaze, shock, and awe small-business owners... Harsh ways to work? Yes, yet all his principles are founded on a success that's hard to argue with." -- Booklist
£12.12
HarperCollins Publishers Inc Direct
Book SynopsisTrade Review“In Direct, Judge gives us a rich, revealing chronicle of how corporate behemoths and bad public policy have put too much distance between farm and table, manufacturer and shopper—all while inciting consumer gluttony and pillaging the environment. It’s a clarion call for the simple pleasure of conducting direct exchanges with makers who pour their hearts into sustainable products. If shopping at Walmart or Amazon has started to feel dangerously soulless, you must read this book.” — Brad Stone, author of Amazon Unbound and The Everything Store “For more than two hundred years, modernity was thought to involve the transition from gifts and personal ties to a world dominated by impersonal markets and efficient transactions. In this brilliant contribution, Judge turns the established notion of 'progress' on its head. Middlemen have become too big, too pervasive, and too powerful. We need to understand when and how more direct connections work—and move our lives, our businesses, and our public policy in that direction. Essential reading for anyone who cares about the future of good jobs and the world we leave for our children.” — Simon Johnson, coauthor of Jump-Starting America and former chief economist at the International Monetary Fund “Though our modern commercial economy yearns to give us everything, there is something deeply frustrating about this system. In this beautifully written and powerful book, Judge helps us see a different way forward. With strategies that inform the policies of government and individuals alike, this is a blueprint for remaking the machine—and an urgent call that we get it done.” — Lawrence Lessig, professor at Harvard Law School and author of Republic, Lost “This book is a must-read for anyone who seeks to understand how markets work today. This is a book that explains why rural communities are losing their small farms and businesses. This book is about how finance is slowly killing the American dream. It is a warning about the myriad harms the mono-crop and homogenized markets of the near future will impoverish community life and inhibit innovation. Judge is a top scholar in the field whose refreshingly readable story will resonate with every American who has stopped by a local grocery story or purchased an item online recently.” — Mehrsa Baradaran, author of The Color of Money and How the Other Half Banks “The modern way we consume has led to tremendous efficiency and abundance. But at what price? In Direct, Judge invites us to consider the human costs of losing touch with the source of the products and services in our lives. She makes a subversive argument that may just change how you see your next purchase.” — Arthur C. Brooks, professor at Harvard Kennedy School and Harvard Business School and author of From Strength to Strength “With Direct, Judge shows us novel ways to reconnect in a world where powerful middlemen have pulled us apart. She explains how direct exchange—including between farmers and families, creators and collectors, through farmers markets and digital platforms—can strengthen our economy and our sense of self.” — Jennifer Taub, author of Big Dirty Money and Other People’s Houses “A fascinating and disturbing examination of the modern economy and how it works—and who benefits.” — Kirkus Reviews
£19.80
HarperCollins The Sweaty Startup
£24.00
McGraw-Hill Education - Europe Entrepreneurship and Small Firms
Book SynopsisThe sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous editions and offering a clear and accessible introduction to the topic, this book provides a thorough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it furnishes the student with a comprehensive analysis of entrepreneurship.This well established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style. The book covers wide ranging topics from the economic influences on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship.New to this edition is a chapter on Corporate Entrepreneurship offerTable of ContentsPart 1: Introducing entrepreneurship and small firmsChapter 1: The Entrepreneur: Concepts and EvidenceChapter 2: Entrepreneurial Activity, the Economy and Small FirmsPart 2: The domains of entrepreneurshipChapter 3: Family BusinessesChapter 4: Diversity in Entrepreneurship: The role of women and ethnic minoritiesChapter 5: Social EntrepreneurshipChapter 6: Corporate EntrepreneurshipPart 3: Strategy and the smaller firmChapter 7: Sources of Finance: Overview of issues and debt financeChapter 8: Venture CapitalChapter 9: Innovation and EntrepreneurshipChapter 10: Entrepreneurial and Growth FirmsChapter 11: International EntrepreneurshipPart 4: Making it happenChapter 12: Issues in Business Start-upChapter 13: Preparation for Business Start-up
£54.14
Pearson Education Fundamentals for Becoming a Successful
Book Synopsis
£63.00
Pearson Education Entrepreneurship
Table of ContentsUNIT 1 Big Idea: Developing an Entrepreneurial Mindset Chapter 1Importance of Entrepreneurship 2 Entrepreneurial Investigation: Weathering the Storm 4 1.1Entrepre-What? 4 How Employees and Entrepreneurs Differ 5 Big Business versus Small Business 6 Entrepreneurial Case Study: Opportunity Recognition: Vincent Quigg–TechWorld 7 1.2To Be or Not To Be an Entrepreneur: The Risks and Rewards 8 Rewards of Being an Entrepreneur 8 Risk of Being an Entrepreneur 9 Career Competencies: Analyze Employer Expectations in the Business Environment 10 1.3Entrepreneurship Through the Years 11 The 1800s 11 Early 1900s 12 Mid-to-Late 1900s 13 Today’s Entrepreneurs 13 Chapter 1 Assessment 15 Chapter 2Characteristics of an Entrepreneur 16 Entrepreneurial Investigation 18 2.1Who Are Entrepreneurs? 18 Background of Entrepreneurs 18 Entrepreneurial Case Study: Initiative & Self-Reliance: Mike McGee & Neal Sales-Griffin–The Starter League 20 2.2Assessing Characteristics and Skills 21 Characteristics of Successful Entrepreneurs 21 Attitude 22 Personal Characteristics 22 Skills 24 Business Knowledge 24 Financial Skills 24 Career Exploration 24 Community Awareness 25 Education 25 Relationships 26 Career Competencies: Determine Skills Needed to Enhance Career Progression; Prepare a Resume 26 2.3NFTE Entrepreneurial Mindset 27 NFTE Entrepreneurial Mindset in Action 27 Chapter 2 Assessment 30 Chapter 3Being an Intrapreneur 32 Entrepreneurial Investigation: An Idea That Sticks 34 3.1Why Study Entrepreneurship? 34 Thinking Like an Entrepreneur, Being an Intrapreneur 34 Entrepreneurial Case Study: Future Orientation: Sofia Contreras–Las 5 Americas Restaurant Corp. 36 3.2Career Clusters 38 Analyzing the Career Clusters 38 Exploring the Career Clusters 38 Career Competencies: Utilize Resources That Can Contribute to Professional Development 55 3.3Using an Entrepreneurial Mindset in Career Exploration 56 Chapter 3 Assessment 59 Chapter 4Social Entrepreneurship 60 Entrepreneurial Investigation 62 4.1Doing Well by Doing Good 62 Corporate Social Responsibility 62 Mission and Vision Statement 63 Responsibility to Individuals 64 Employees 64 Customers 65 Suppliers 66 Investors and Creditors 67 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Michael K. Pearson–Union Packaging 68 4.2Taking Responsibility for the Environment 69 Environmentally Friendly Enterprises 70 Energy-Efficient Workplaces 72 Career Competencies: Utilize Job-Search Strategies 74 4.3Supporting the Community 75 Serving the Community 75 Community Outreach 76 Philanthropy 77 Chapter 4 Assessment 79 Chapter 5Managing Risk 82 Entrepreneurial Investigation: Risky Business 84 5.1Managing Entrepreneurial Risks 84 Business Ethics 85 Why Practice Business Ethics? 86 Establishing an Ethical Workplace 87 Creating Transparency 87 Writing a Code of Ethics 88 Entrepreneurial Case Study: Comfort with Risk: Cheri Garcia–Luminous Envy 91 5.2Navigating Ethical Scenarios 92 Intellectual Property 92 Conflict of Interest 94 Confidentiality 95 Career Competencies Write a Letter of Application/Cover Letter 96 5.3Here’s the Plan: Managing Predictable Risks 97 Purpose of a Business Plan 97 Types of Business Plans 98 Entrepreneurial Discovery 99 Chapter 5 Assessment 103 Unit 1 Review & Assessment 104 Information Technology 112 Case Study: Developing an Entrepreneurial Mindset 114 UNIT 2Big Idea: Opportunity Recognition & Market Analysis Chapter 6Idea Generation 118 Entrepreneurial Investigation: Apple’s Innovation 120 6.1Creativity and the Entrepreneurial Process 120 Thinking Creatively 120 Barriers to Creative Thinking 121 Entrepreneurial Case Study: Creativity & Innovation: Melverton Hunter, Jayson Isaac, Karishma Maraj, Jin Ruan, and Alan Tenemaza–SproutEd 123 6.2Creative Thinking Exercises 125 Creative Thinking Techniques 125 Career Competencies: Demonstrate Writing/Publishing Applications 127 6.3Creative Thinking for Idea Generation 128 Brainstorm Potential Ideas 128 Challenge the Usual 129 Draw Idea Maps 129 Chapter 6 Assessment 131 Chapter 7Turning Ideas into Opportunities 132 Entrepreneurial Investigation: Solve a Problem, Make a Million 134 7.1Recognizing Business Opportunities 134 Ideas vs. Opportunities 134 Entrepreneurial Case Study: Opportunity Recognition: Melissa Ruiz-Vera–Vera Natural 136 7.2Sources of Opportunity 137 Internal Sources of Opportunity 137 External Sources of Opportunity 138 Where to Look for Opportunities 139 Career Competencies: Demonstrate Basic Search Skills on the Web 140 7.3Turning Ideas into Opportunities 142 Starting a New Business 142 Buying an Independent Business 142 Buying a Franchise 143 Becoming an Inventor 145 Chapter 7 Assessment 148 Chapter 8Evaluating Opportunities 150 Entrepreneurial Investigation: One Man’s “C” is Another Man’s “Billion Dollar Idea” 152 8.1Critical Thinking and the Entrepreneurial Process 152 Using Critical Thinking 152 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Gregg Kaplan–redbox 154 8.2Tools for Evaluating Opportunities 155 Evaluating an Opportunity 155 Cost/Benefit Analysis 156 Opportunity Cost Analysis 157 SWOT Analysis 157 Career Competencies: Demonstrate Presentation Applications 160 8.3Ongoing Opportunity Evaluation 161 Chapter 8 Assessment 163 Chapter 9Market Research Methods 164 Entrepreneurial Investigation: Paying People to Watch TV? 166 9.1Why Is Market Research Important? 166 Understanding Your Market 166 Avoiding Costly Mistakes 168 Obtaining Finances 168 Entrepreneurial Case Study: Future Orientation: Tina VonderHaar–Brighton Agency 169 9.2Sources of Research Data 171 Market Research Methods 171 Secondary Data Sources 171 Primary Research Techniques 174 Career Competencies: Demonstrate Database Applications 175 9.3Determining Market Research Questions 176 Primary or Secondary Research 176 Creating Survey Questions 177 Chapter 9 Assessment 179 Chapter 10Using Data to Make Business Decisions 180 Entrepreneurial Investigation: Coca-Cola’s Evil Twin: New Coke 182 10.1Evaluating Research Data 182 Business Model Validation 182 Entrepreneurial Case Study Flexibility & Adaptability: Seth Goldman–Honest Tea 184 10.2Market Research Cycle 185 Steps in Researching a Market 185 Career Competencies: Evaluate Credibility of Internet Resources 188 10.3Acting on a Business Plan 189 Putting Your Plan Together 189 Acting Before/While Your Plan 190 Chapter 10 Assessment 192 Unit 2 Review & Assessment 194 Information Technology 202 Case Study: Opportunity Recognition & Market Analysis 204 UNIT 3Big Idea: Competition Chapter 11Entrepreneurship and the Economy 208 Entrepreneurial Investigation: Different Strokes for Different Folks! 210 11.1Economics and Economic Systems 210 What Is an Economic System? 210 Fundamental Questions of Economics 211 Entrepreneurial Case Study: Communication & Collaboration: Koran Bolden–Street Dreamz 212 11.2Types of Economic Systems 213 What Are the Types of Economic Systems? 213 The Command Economy 213 The Market Economy 214 Career Competencies: Use Communications: Technologies and Systems 215 11.3The Role of Entrepreneurs in the Economy 216 Role of Entrepreneurs in Industry 216 Role of Entrepreneurs in the Local Economy 217 Chapter 11 Assessment 219 Chapter 12Supply and Demand 220 Entrepreneurial Investigation: Gamer Demand 222 12.1Opposing Forces of Supply and Demand 222 The Law of Supply and Demand 222 Entrepreneurial Case Study: Opportunity Recognition: Andrea Dashiell–Honeecakes Bakery 223 12.2Finding Equilibrium 225 Meeting in the Middle 225 Career Competencies: Demonstrate Spreadsheet Applications 226 12.3Visualizing Supply and Demand 227 Supply and Demand Curves 227 Chapter 12 Assessment 230 Chapter 13Direct and Indirect Competition 232 Entrepreneurial Investigation: Beyond the Box Lunch 234 13.1Identifying Your Competition 234 Types of Competition 234 Other Forms of Competition 235 Expand Your SWOT Analysis 236 Entrepreneurial Case Study: Flexibility & Adaptability: Maxine Clark–Build-A-Bear Workshop 237 13.2Market Share 238 Calculating Market Share 238 Career Competencies: Communicate by Computer; Develop Cultural Sensitivity 240 13.3Competition and the Global Economy 241 The Global Economy 241 Entrepreneurs and International Trade 242 Chapter 13 Assessment 245 Chapter 14EOU and Competitive Pricing 246 Entrepreneurial Investigation: Tale of Two Book Sellers 248 14.1Competition Between Suppliers and Consumers 248 Competition in a Market Economy 248 Competition Between Suppliers 249 Competition Between Consumers 250 Entrepreneurial Case Study: Comfort with Risk: Ambar Romero–Styles by Ambar 250 14.2Competition-Based Pricing and Profit Motive 252 Profit Motive 252 Benefits of Profit 253 Career Competencies Explain the Nature of E-commerce; Develop Basic Website 254 14.3Competition and the Economics of One Unit 255 Economics of One Unit 255 Chapter 14 Assessment 258 Chapter 15Establishing a Competitive Advantage 260 Entrepreneurial Investigation: The Roast Off 262 15.1Gather Competitive Intelligence 262 Gathering Competitive Intelligence 262 Entrepreneurial Case Study: Initiative & Self-Reliance: Jesus Fernandez-Ortiz & Toheeb Okenla–T&J Soccer 264 15.2Identify Your Differentiators 265 What Is a Differentiator for a Business? 265 Career Competencies: Write Persuasive Messages 267 15.3Determining Your Competitive Advantage 268 Analyze the Competition 268 Using a Competitive Matrix 268 Anticipate Future Competition 269 Chapter 15 Assessment 270 Unit 3 Review & Assessment 272 Information Technology 279 Case Study: Competition 281 UNIT 4Big Idea: Delivering Value to Customers Chapter 16Identifying a Target Market 286 Entrepreneurial Investigation: Profiled by Facebook 288 16.1Mass Market vs. Target Market 288 Target Market Customer Categories 289 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Deena Kishawi–modestie 290 16.2Market Segments: Breaking Up the Customers 292 Career Competencies: Make Oral Presentations 294 16.3Not All Segments Are for Every Business 295 Niche Market Segment 295 Segmented Market Segment 296 Diversified Market Segment 296 Multi-sided Market Segment 296 Chapter 16 Assessment 298 Chapter 17Understanding the Needs of a Customer Segment 300 Entrepreneurial Investigation: Cleaning Up the Competition 302 17.1What Matters–Benefits vs. Features 302 Entrepreneurial Case Study: Flexibility & Adaptability: Luke Cooper–CEO & Founder, PeachMe 304 17.2Creating Value 305 Career Competencies: Apply Effective Listening Skills 307 17.3Value Is in the Eye of the Beholder 308 Chapter 17 Assessment 310 Chapter 18Delivering Value to a Customer Segment 312 Entrepreneurial Investigation: A Simple Goal 314 18.1Setting Market Goals 314 What Is a Marketing Plan? 314 Acting on Your Goals 316 Entrepreneurial Case Study: Future Orientation: Daymond John–CEO & Founder of FUBU, and Star of ABC’s Emmy Award-Winning Series Shark Tank 316 18.2In the Mix: Where Will You Sell? 318 Where and When Will You Sell? 319 How Will You Transport and Store Products? 320 Career Competencies: Address People Properly 321 18.3Name Your Price 322 Allowing for Price Adjustments 324 Chapter 18 Assessment 326 Chapter 19Communicating Value to Customers 328 Entrepreneurial Investigation: High Flying Customer Service 330 19.1It’s Personal: Selling Your Business to Your Customers 330 Characteristics of Successful Salespeople 331 Entrepreneurial Case Study: Communication & Collaboration: Sylvester Chisom–Showroom Shine 333 19.2Effective Sales Techniques 334 Finding and Qualifying Sales Leads 335 Making a Sales Call 336 Closing a Sale and Following Up 337 Career Competencies: Demonstrate Negotiation Skills 338 19.3Pitching Your Business 339 Chapter 19 Assessment 341 Chapter 20Attracting and Retaining Customers 342 Entrepreneurial Investigation: A Shoe-in for Success! 344 20.1Promotions: Building Awareness, Making Sales, Keeping Customers 344 Entrepreneurial Case Study: Creativity & Innovation: Mark Cuban–Dallas Mavericks 347 20.2It’s All in the Mix 348 Forms of Advertising 349 Visual Merchandising 351 Public Relations and Publicity 351 Personal Selling and Sales Promotion 352 Social Media 353 Career Competencies: Handle with Care: Dealing with a Difficult Customer 354 20.3What’s the Plan? 355 Creating Campaign Strategies 355 Measuring Promotion Effectiveness 356 Budgeting for Promotion 356 Consider Low-Cost Promotion Strategies 357 Chapter 20 Assessment 360 Unit 4 Review & Assessment 362 Information Technology 369 Case Study: Delivering Value to a Customer 371 UNIT 5Big Idea: Business Model Chapter 21Channels of Distribution 376 Entrepreneurial Investigation: Not a Mom-and-Pop Store 378 21.1What Type of Business Do I Have? 378 Business Model Goals 378 Types of Businesses 379 Trends in Business Startups 382 Entrepreneurial Case Study Opportunity Recognition: Neil Blumenthal & Dave Gilboa–Warby Parker 382 21.2Understanding Distribution and Supply Chain Management 384 Distribution Chains 384 What Channels Will You Use? 384 Determining Markup 385 Career Competencies: Foster Positive Working Relationships 386 21.3Shipping and Handling 387 Distribution Management 387 Transportation 387 Shipping and Receiving 388 Storage and Warehousing 388 Materials Handling 389 Delivery Terms 389 Chapter 21 Assessment 391 Chapter 22Identifying Internal Resources 392 Entrepreneurial Investigation: Finger-Licking Secret 394 22.1Identifying Internal Resources 394 What Are Internal Resources? 394 The Benefits of Intellectual Property Law 395 Entrepreneurial Case Study: Creativity & Innovation: Sean Combs–Combs Enterprises 396 22.2Protecting Intellectual Resources 398 Protecting Your Works 398 Copyright 398 Patents 400 Trademarks and Service Marks 402 Trade Secrets 403 Career Competencies Use Time-Management Principles 404 22.3Human Resources 405 Is It Time to Hire? 405 Advantages of Hiring Employees 406 Disadvantages of Hiring Employees 407 Looking at Yourself 408 Chapter 22 Assessment 410 Chapter 23Determining Operating Activities 412 Entrepreneurial Investigation: Popularity Contest 414 23.1Operating Activities 414 What Are Operating Activities? 414 General Business Policies 415 Hours of Operation 415 Extending Credit to Customers 416 Returns and Rework Requests 416 Delivery Policy 417 Entrepreneurial Case Study: Communication & Collaboration: Teressa Moore Griffin–Spirit of Purpose 418 23.2The Importance of Customer Service 420 Customer Service Policies 420 Career Competencies: Explain the Nature of Business Records 422 23.3Inventory Management 423 Why Manage Inventory? 423 Calculating Inventory Investment 425 Controlling Inventory Level 425 Inventory Systems 426 Warehousing 427 Chapter 23 Assessment 429 Chapter 24Establishing External Partnerships 430 Entrepreneurial Investigation: Missed the Bull’s-Eye 432 24.1Determining External Partnerships 432 Types of Partnerships 432 Vendor Relationships 433 Entrepreneurial Case Study: Comfort with Risk: Alice Niles–A.P. Orleans Risk Management 436 24.2Outsourcing Risk Reduction 437 Reducing Business Risk 437 Securing Physical Property 438 Safeguarding Information 439 Promoting Health and Safety 439 Career Competencies: Obtain Insurance Coverage 441 24.3Why Do I Need Insurance? 443 Understanding Insurance 443 Insurance As Risk Management 443 Insurance 443 Types of Business Insurance 444 Chapter 24 Assessment 449 Chapter 25Legal Structures 450 Entrepreneurial Investigation: On the Hook 452 25.1Sole Proprietorships and Partnerships 452 Liability of Business Owners 452 Sole Proprietorship 453 How to Set Up a Sole Proprietorship 453 Partnership 454 Writing a Partnership Agreement 455 Entrepreneurial Case Study: Initiative & Self-Reliance: Jacob Makoulian & Kaleb Smith–Makoulian Smith 456 25.2Corporations and Other Business Structures 457 Corporation 457 Cooperative 459 Career Competencies: Negotiate Contracts with Vendors; Business Contracts 460 25.3Choosing the Best Structure 462 Chapter 25 Assessment 465 Unit 5 Review & Assessment 466 Information Technology 476 Case Study: Business Model 478 UNIT 6Big Idea: Financial & Expense Management Chapter 26The Cost of Doing Business 482 Entrepreneurial Investigation: Not Always a Piece of Cake 484 26.1What Is a Variable Expense? 484 Business Model Goals 484 Variable Expenses 485 Variable or Not Variable? 486 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Ben Kaufman–Quirky 487 26.2The Economics of One Unit of Sale 489 What Is a Unit of Sale? 489 The Economics of One Unit of Sale 490 Economy of Scale 490 Career Competencies: Open an Account with a Financial Institution 491 26.3Calculating Your EOU 493 EOU for a Manufacturing Business 493 EOU for a Wholesale Business 494 EOU for a Retail Business 495 EOU for a Business Selling More Than One Product 495 EOU for a Service Business 497 EOU for Tech-Based Businesses 499 Chapter 26 Assessment 501 Chapter 27Expense Management 502 Entrepreneurial Investigation: Frugal Operations 504 27.1Fixed Expenses 504 What Are Fixed Expenses? 505 Depreciation 506 Entrepreneurial Case Study: Creativity & Innovation: Dagim Girma–The Audible 507 27.2Breaking Even 509 What Is a Break-Even Point? 509 Break-Even Analysis 509 The Burn Rate 511 Career Competencies: Develop Spending Plan; Develop Personal Budget 511 27.3Managing Cash Flow 513 Why Worry About Cash Flow? 513 Reading a Cash Flow Statement 514 Ways to Keep Cash Flowing 516 Chapter 27 Assessment 517 Chapter 28Revenue Streams and Sales Projections 518 Entrepreneurial Investigation: There’s No Business Like Show Business 520 28.1Identifying Sources of Revenue 520 Revenue Streams 520 Non-Traditional Revenue Streams 522 Entrepreneurial Case Study: Future Orientation: Dan Trepanier–The Style Blogger 522 28.2Sales Forecasting 524 Preparing a Sales Forecast 524 Sales Forecasting Techniques 525 Career Competencies: Develop Savings Plan 527 28.3Income Statements 529 When to Prepare an Income Statement 529 Differences in Income Statements 530 Parts of a Typical Income Statement 530 Income Statement for a Manufacturer 532 Income Statement for a Service Business 533 Chapter 28 Assessment 536 Chapter 29Financing the Business 538 Entrepreneurial Investigation: Lending a Helping Dollar 540 29.1How Much Money Will I Need? 540 Start-Up Investment 541 Return on Investment (ROI) 543 Entrepreneurial Case Study: Comfort with Risk: Joe Mansueto–Morningstar 544 29.2Sources of Debt Financing 546 Personal Savings 546 Banks 547 Credit Unions 549 Microloans 549 Relatives and Friends 549 Using Credit Cards 550 Payback 550 Career Competencies: Build Positive Credit History; Improve/Repair Creditworthiness 551 29.3Sources of Equity Financing 553 Relatives and Friends 553 Angels and Venture Capital Companies 554 Partners 555 Customer Financing 555 Barter Financing 556 Chapter 29 Assessment 557 Chapter 30Financial Analysis 558 Entrepreneurial Investigation: Rise and Fall of the Record Megastore 560 30.1What Are Financial Ratios? 560 Analysis Based on an Income Statement 560 Income Statement Ratios 562 Entrepreneurial Case Study Comfort with Risk: Eddie C. Brown–Brown Capital Management 564 30.2Balance Sheet 566 What Is a Balance Sheet? 566 Fiscal Year 567 Assets Are Owned 567 Liabilities Are Owed 567 Preparing Balance Sheets 568 Analyzing Balance Sheets 569 Comparative Balance Sheet 570 Same-Size Balance Sheet Analysis 572 Career Competencies: Supervise/Implement Regular Accounting Procedures and Financial Reports 574 30.3Ratios from Balance Sheets 576 Debt Ratio and Debt-to-Equity Ratio 576 Quick Ratio and Current Ratio 577 Chapter 30 Assessment 579 Unit 6 Review & Assessment 580 Information Technology 590 Case Study: Financial and Expense Management 592 UNIT 7Big Idea: Operating the Business Chapter 31Managing the Business 596 Entrepreneurial Investigation: A Happy Company Is a Profitable Company 598 31.1What Is Management? 599 Planning 599 Organizing 600 Directing 601 Controlling 602 Entrepreneurial Case Study: Communication & Collaboration: Kirsten Kelly & Anne de Mare–Spargel Productions 603 31.2Organizational Structures 605 Traditional Structures 605 Trends in Structures 607 Career Competencies Write Informational Messages 608 31.3Maintaining a Healthy Business Environment 610 Chapter 31 Assessment 612 Chapter 32Government Regulations 614 Entrepreneurial Investigation: Government to the Rescue 616 32.1The Role of Regulation for Employees 616 Employee Protection 617 Entrepreneurial Case Study: Flexibility & Adaptability: Mercy Hernandez–EDGE Charitable Foundation 620 32.2Customer and Environmental Protection 622 Labeling 622 Product Safety 622 Fair Competition 623 Licenses and Permits 625 Zoning Laws 625 Environmental Protection 626 Career Competencies: Write Business Letters 626 32.3Help for Small Business 627 Chapter 32 Assessment 629 Chapter 33Recordkeeping 630 Entrepreneurial Investigation: Transparent Clothing 632 33.1Financial Records 633 Savings Accounts 633 Checking Accounts 633 Bank Reconciliation 635 Business Documents 636 Entrepreneurial Case Study: Comfort with Risk: Sam Zell–Equity Group Investments 637 33.2Accounting Principles 639 Chart of Accounts 640 Single-Column, Database Approach 641 Double-Column Approach 641 Duality 643 Basic Process 643 Career Competencies: Demonstrate File-Management Skills 644 33.3Computerized Accounting vs. Human Accountants 645 Using Accountants and Bookkeepers 646 Chapter 33 Assessment 648 Chapter 34Accounting Systems 650 Entrepreneurial Investigation: The Danger of Cooking the Books 652 34.1Using an Accounting Worksheet 652 The Accounting Worksheet 652 Parts of the Accounting Worksheet 653 Entering Transactions 655 Entrepreneurial Case Study: Critical Thinking & Problem Solving: Lang Dobson–Newsies Clothing Co. 656 34.2Using the Accounting Worksheet 658 Career Competencies: Respect the Privacy of Others;Explain Ethical Considerations in Providing Information 661 34.3Creating Financial Statements 662 Balance Sheet 662 Income Statement 665 Statement of Cash Flows 666 Tracking Inventory 668 Using a Computerized Spreadsheet 668 Chapter 34 Assessment 670 Chapter 35Taxes and Your Business 672 Entrepreneurial Investigation: Paying Uncle Sam 674 35.1Why Do Businesses Pay Taxes? 674 Public Services 675 Social Programs 676 Defense 677 Business 677 Entrepreneurial Case Study: Initiative & Self-Reliance: Onyekachi C. Ekeagwu–Solar Powered RC Toys 679 35.2What Taxes Do Businesses Pay? 680 Payroll Taxes 681 Federal Unemployment Tax 681 Consumption Taxes 682 Business Income Tax 683 Property Tax 684 Career Competencies: Read and Interpret a Pay Stub 685 35.3Tax-Saving Strategies 686 Taking Deductions 687 Using Tax Credits 688 Chapter 35 Assessment 690 Unit 7 Review & Assessment 692 Information Technology 700 Case Study: Operating the Business 702 UNIT 8Big Idea: Growing the Business Chapter 36Planning for Business Growth 706 Entrepreneurial Investigation: Growing Pains 708 36.1What Is Business Growth? 708 Deciding When to Grow 709 Product Life Cycles 710 Entrepreneurial Case Study: Creativity & Innovation: Abi Mandelbaum–YouVisit 712 36.2Growth Strategies 714 Intensive Growth Strategies 714 Integrative Growth Strategies 716 Diversification Growth Strategies 716 Career Competencies: Describe Costs Associated with Credit 717 36.3Challenges of Growth 719 Practical Challenges of Growing a Business 720 Can a Business Grow? 720 Chapter 36 Assessment 722 Chapter 37Growing Operations 724 Entrepreneurial Investigation: Whole Lot of Ice Cream 726 37.1Managing and Scaling Operations 727 Site Selection and Layout Planning 727 Entrepreneurial Case Study: Initiative & Self-Reliance: Marcelo Claure–Brightstar 729 37.2Production Management 730 Scheduling 731 Productivity 732 Quality 733 Career Competencies: Handle Telephone Calls in a Businesslike Manner 734 37.3Managing Purchasing 736 Selecting the Right Quality 736 Selecting the Right Quantity 736 Timing Purchases 737 Getting the Right Payment Terms 737 Receiving and Following Up on Purchases 738 The Process of Purchasing 738 Chapter 37 Assessment 741 Chapter 38Recruiting and Training Staff 742 Entrepreneurial Investigation: Good Help Is So Hard to Find 744 38.1Managing and Scaling Operations 745 Staffing 745 Writing a Job Description 745 Determining Compensation 746 Locating Job Candidates 747 Screening Candidates 748 Hiring Outside Professionals 750 Entrepreneurial Case Study: Communication & Collaboration: The Tattoo Team–Henoo 750 38.2Employee Training and Development 752 In-House Programs 753 Training and Development Providers 754 Career Competencies: Interview for a Job 756 38.3Motivating and Evaluating Employees 757 Performance-Based Rewards 758 Flexible Work Arrangements 758 Delegating Responsibility 759 A Positive Environment 760 Evaluating Employees 761 Chapter 38 Assessment 765 Chapter 39Franchising and Licensing 766 Entrepreneurial Investigation: Subway Hits 40,000 768 39.1Franchising a Business 768 Franchising Documents 769 Entrepreneurial Case Study Opportunity Recognition: Kevin Plank–Under Armour 771 39.2Advantages and Disadvantages for Franchisors 773 Advantages for Franchisors 773 Disadvantages for Franchisors 773 Career Competencies: Make Decisions 774 39.3Licensing a Brand 776 Licensing Agreements 777 Advantages and Disadvantages of Licensing 778 Market Saturation 779 Chapter 39 Assessment 781 Chapter 40Exit Strategies 782 Entrepreneurial Investigation: PayPal’s Payout 784 40.1When to Leave a Business 784 How to Value a Business 785 Entrepreneurial Case Study: Future Orientation: Andres Cardona–Elite Basketball Academy 787 40.2Strategies for Leaving the Business 788 Harvesting Value from a Business 789 Career Competencies: Set Personal Goals 790 40.3Building Wealth 792 Importance of Saving 792 Time Value of Money 792 Future Value of Money 793 Risk Factors: Time and Liquidity 793 Tolerating Risk 795 Investing 795 Volatile Investments 796 Diversification 796 What Would You Do with Wealth? 796 Chapter 40 Assessment 799 Unit 8 Review & Assessment 800 Information Technology 809 Case Study: Growing the Business 811 Appendix A Eva’s Edibles–Sample Business Canvas 815 Appendix B Eva’s Edibles–Sample Plan 817 Appendix C Glossary 837 Index 879 Photo Credits 919
£129.05
University of Chicago Press On my Own Korean Businesses Race Relations in
Book SynopsisIn the Los Angeles riots, 2300 Korean shopkeepers lost their businesses in one day. The riots showed them the fragility of their economic base, since their businesses depended on impoverished, oppressed and rebellious classes. This is an account of Korean-black relations in Chicago and Los Angeles.Table of ContentsPreface Introduction 1: The State of Immigrant and Ethnic Entrepreneurship in America 2: The Social Origins of Korean Immigration to the United States, 1903 to the Present 3: Class, Family, and Ethnicity in Korean Immigrant Entrepreneurship 4: Who Is My Neighbor?: Korean-Black Relations in Chicago, Los Angeles, and New York City 5: Conclusion Notes Bibliography Index
£80.00
The University of Chicago Press On My Own
Book SynopsisIn the Los Angeles riots 2300 Korean shopkeepers lost their businesses in one day. The riots showed them the fragility of their economic base, since their businesses depended on impoverished, oppressed and rebellious classes. This is an account of Korean-black relations in Chicago and Los Angeles.
£28.50
Palgrave Macmillan The Art of the Pitch
Book SynopsisThrough an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.Trade ReviewPraise for Peter's Seminar Presentation Skills Workshops: 'Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He's helped build up their experience, and most importantly, their confidence.' - Tony Granger, Global Chief Creative Officer, Y&R 'We have had over 100 of our senior and mid-level people go through Coughter's workshops. The results have been impressive. Rarely do we now prepare for a presentation without someone saying, 'Have we Coughter'd it?' That is the best endorsement of all in terms of the impact he has had with our company.' - Peter G. Krivkovich, President & CEO, Cramer-Krasselt 'Peter is a teacher, leader and a Zen master.' -John Adams, Chairman The Martin AgencyTable of ContentsForeword White Spaces How we Connect The Power of Emotion How to Be The Thin Line Thoughtfulness The Way we Say Things It's More Important to be Passionate About the Work You Gotta be You Before You Do Anything Death by Deck Organizing the Presentation Rehearse, Rehearse, Rehearse Own It Getting Started What They See is What You Get Humor Vs. Jokes Punctuation You Never Know Standing Up
£20.69
Palgrave Macmillan Scaling Your Social Venture Becoming an Impact Entrepreneur Social Entrepreneurship Series
Book SynopsisProvides practicing social entrepreneurs, whether nonprofit or for-profit, with a guiding framework and practical recommendations for scaling. It is filled with ideas and examples to make it easier for practitioners to make major strides in resolving serious social problems involving, poverty, health, education, and the environment.Trade Review"Finally, sound and genuinely useful guidance for social entrepreneurs serious about delivering meaningful results. Scaling Your Social Venture offers a model that's as practical as it is motivating, providing leaders with what they need to build stronger, better organizations - organizations able to scale their impact!" - Sally Osberg, President & CEO, Skoll Foundation "There is a growing movement worldwide to create entrepreneurial ventures that have impact on some of our societies' most difficult problems. Yet precious few ventures live up to those expectations. Too many fall far short of attaining their goals - not because they are not passionate enough, or ambitious enough - but because the complexity of scaling a social venture is fraught with multiple and simultaneously appearing challenges. Paul Bloom has written an enormously useful book that is essential reading for those social ventures that dream big." - Dr. Pamela Hartigan, director, Skoll Centre for Social Entrepreneurship, Said Business School -The University of Oxford "Scaling up a social enterprise is difficult, and doesn't always succeed. It takes a lot more than hard work and passion. That's why Paul Bloom's practical, step-by-step process is so valuable. This book is pragmatic, useful and on target for moving up in the world and creating positive social change." - Bill Novelli, Professor, Georgetown University and former CEO, AARP and President, Campaign for Tobacco-Free Kids "Paul Bloom has written the most important work of the year on the most important question facing anyone engaged in social change: How do I create the social change we need? The book could not be more timely or accessible, and is a must read for those of us who want to change the world." - Dr. Paul Light Paulette Goddard Professor of Public Service, Wagner School of Public Service, New York University, founding principal investigator of the Global Center for Public Service "Scaling our operation was our biggest challenge and THE major factor of our success or failure at One Laptop per Child. Dr. Bloom's SCALERS model clarifies what we must focus and execute on to continue our growth and sustainability." - Charles Kane, former president, current Board Member, OLPC; senior lecturer, Finance, MIT Sloan Graduate School of Management. "Paul Bloom's Scaling your Social Venture is a reader-friendly guide for practitioners - both new and seasoned. Those hungry for real examples and pragmatic advice will find this book offers a feast for students of social entrepreneurship and practitioners alike." - Diana Wells, president, AshokaTable of ContentsIntroduction On Your Mark, Get Set, Scale? Developing a Scaling Strategy that Fits Your Ecosystem Staffing: Building Your Human Resources Capability Communicating: Achieving Buy-in from Key Stakeholders Alliance-Building: Creating Synergies with Others Lobbying: Using Advocacy to Create Social Change Opportunities Earnings-Generation: Attracting and Replenishing Financial Resources Replicating: Creating Evidence and Systems to Support More of the Same Stimulating Market Forces: Getting Incentives to Work for You Putting it All Together: Embracing Contingencies and Complexity
£35.99
Penguin Books Ltd Business for Bohemians
Book SynopsisEveryone should work for themselves. But don''t cashflow forecasts, tax returns and P&Ls all sound a bit of a faff? Fear not: help is at hand. In Business for Bohemians, Tom Hodgkinson combines practical advice with laugh-out-loud anecdote to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. Whether you dream of launching your own startup or profiting from your creativity in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become au fait with business plans and a friend of the spreadsheet. You will discover that laziness can be a virtue. Above all, you will realise that freedom from the nine-to-five life is achievable - and, with Hodgkinson''s comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way.Tom Hodgkinson is the founder and editor of The Idler and the bestselling author of How to be Idle, How to be Free, The Idle Parent and Brave Old World. In 2011 he and his partner Victoria launched the Idler Academy of Philosophy, Husbandry and Merriment, a business which offers online and real-world courses in the liberal arts and practical skills, from philosophy and ukulele to business skills and singing.Trade ReviewExtremely funny... Add this wry and helpful book to your reading list * Financial Times *It reads like a dream... Tom genuinely makes me feel good about striving for happiness over money, security and status * ELLE *Brilliant. An exceedingly readable and useful handbook for those who choose to make the leap and control their own destiny -- Luke Johnson, former chairman, Channel 4 and Pizza ExpressIs it possible to make money while you're asleep? Sure it is, this book might just give you some ideas how -- James Reed, chairman, Reed GroupIndispensable to those of us whose eyes start to close at the thought of a spreadsheet -- Dominic West, actor and directorFinally, a business book that celebrates free spirits... Even chapters about accounting and spreadsheets are rollicking reads * &Co magazine *A perceptive and useful book that will be genuinely helpful for anyone thinking of starting a business -- John Brown, founder, John Brown MediaFunny, intelligent, irreverent and practical, this is everything you need from a great book about business and loads more besides. Once you've picked this up you won't want to put it down; and you can't say that about many business books -- Charles Gladstone, founder, Pedlars and the Good Life ExperienceBusiness for Bohemians is the must-have handbook for people like me, trying to reconcile how to live a life of creative freedom and expression with the pressing need to also make a living and therefore negotiate the thickets of business bullshit. It made me feel I was not alone in trying to do so - and it's a rather gripping read to boot -- James Studholme, founder, Blink ProductionsA joy to read... If you need to get control of your business this is a great book. If you are already in control, it will remind you what works and to keep on going. It's also very, very funny * Better Retailing *
£10.44
Penguin Books Ltd The FailSafe Startup
Book Synopsis''Creating something from nothing is a daring act. Tom''s wisdom and encouragement will give any reader the confidence to take the leap.'' Eric Ries, bestselling author of The Lean Startup ________________90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.Eisenmann''s fascinating, often counter-intuitive, advice will help you avoid common mistakes including:* Launching too early* Aiming too high, too soon* And letting early success lead to misplaced confidence Drawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.________________ ''A must read for any entrepreneur, investor, or startup team member.'' Michelle Zatlyn, CEO, Cloudfare ''Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you''re just getting started, or you''re eyeing your endgame.'' Jenn Hyman, CEO, Rent the RunwayTrade ReviewEisenmann's book about failure, an inherent part of startup life, is actually a book about how to succeed. The stories and voices of entrepreneurs at all stages and of all stripes bring his frameworks and playbooks to life. Whether you're a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading. As Tom says, creating something from nothing is a daring act. His wisdom and encouragement will give any reader the confidence to take the leap. -- Eric Ries, CEO of LTSE and bestselling author of The Lean StartupLaunching and scaling a startup is like a game of chess: it requires laser focus, relentless prioritization and contingency strategies galore. I always wished there was a guidebook to help entrepreneurs avoid common pitfalls--on our way to wherever we're headed. Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame. -- Jenn Hyman, co-founder/CEO of Rent the RunwayIt's no secret that having a great idea isn't enough to guarantee your success as an entrepreneur. I see it all the time on Shark Tank: even the brightest, most driven founders with the most innovative ideas sometimes find themselves going down the wrong path and facing the decision of whether or not to close their business. The Fail-Safe Startup is the perfect roadmap that each entrepreneur needs to have in their back pocket to help them avoid those heartbreaking choices and continue to grow their business. -- Daymond John, star of ABC's Shark Tank and bestselling author of The Power of BrokeOnce you start reading this book, you won't be able to put it down. Eisenman has masterfully explained why startups fail in a clear, thoughtful way. This is a must read for any entrepreneur, investor, or startup team member. By avoiding the biggest reasons companies fail, we will see more entrepreneurial success - which is something society needs more than ever. -- Michelle Zatlyn, co-founder/CEO of Cloudfare
£13.49
Dorling Kindersley Ltd How to Start Your Own Business
Book SynopsisThis is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You''ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It''s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you''re a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone.Complete the Series:This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.
£17.09
Penguin Books Ltd The Business Survival Kit
Book Synopsis***SUNDAY TIMES BESTSELLER***With straightforward, heart-felt advice, The Business Survival Kit guides you to a thriving business while nurturing your humanity -- Marie Forleo, #1 NY Times bestselling author of Everything is Figureoutable This book will help you make clearer, smarter, braver decisions in all areas of your life -- Emma Gannon, author of The Multi-Hyphen MethodStarting a business isn''t easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you''re fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way?In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to: *Cope with stress, anxiety and uncertainty*Build your confidence and tackle impostor syndrome *Maintain a healthy work/life balance*Build strong networks and nurture your personal relationships *And stay motivated (even in the midst of failure)Trade ReviewNot just a business book, this book will help you make clearer, smarter, braver decisions in all areas of your life -- Emma Gannon, author of The Multi-Hyphen MethodWith straightforward, heart-felt advice, The Business Survival Kit guides you to a thriving business while nurturing your humanity -- Marie Forleo, #1 NY Times bestselling author of Everything is Figureoutable
£13.49
Penguin Books Ltd Build The Damn Thing How to Start a Successful
Book SynopsisBuild The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, great pitch but I just don''t do Black women; and inspires them to overcome naysayers. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the Entitleds.Don''t wait for the system to let you in - break down the door and build your damn thing.Trade ReviewHaving been an entrepreneur and founder for over 20 years, I have read my fair share of business books but Build The Damn Thing is like nothing else I've read! Kathryn's honest insights and 'tell it like it is' approach to building is not only refreshing...it's necessary; especially in a time when so much is at stake. I greatly appreciate the attention to principles typically glossed over-or completely ignored-in most books about entrepreneurship, like the importance of core values. That, for me, makes Build The Damn Thing a must-read for any aspiring startup founder grounded in commitment and responsibility. -- Diana Verde Nieto, founder and CEO of Positive LuxuryAn inspiring and galvanising guide to starting a business for anyone who finds themselves on the outside trying to break in. Filled with motivating and practical advice, this is a must read for every aspiring entrepreneur. -- Kanya King, founder of MOBOHard earned knowledge, practical advice and an authentic engaging style combine to make this business building primer a must read for both wantrepreneurs and early stage business builders. The author's enthusiastic mantra "you got this" is a timely rallying cry for all of us. I plan to continue building the damn thing. -- Eric Collins, author of We Don't Need PermissionA guide to compete against the odds! What you might perceive to be a negative attribute, could very well be your superpower! -- Bianca Miller-Cole, Founder and CEO of The Be Group and author of Self-Made and The Business Survival KitKathryn has done an incredible job breaking down the steps of how any entrepreneur can be successful on this business journey with practical and tangle steps. Such an easy read which I'm sure will help so many achieve their goals in business - great book! -- Byron Cole, author of Self-Made and The Business Survival Kit
£13.49
Penguin Books Ltd The Idea in You
Book SynopsisMartin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation and develops his own ideas as an entrepreneur.Alex Pellew is a former marketing head at Nike. He leads projects for ?What If! Innovation, and coaches and launches digital start-ups.Trade ReviewA wonderfully inspirational book that will help unleash your ideas on the world * Michael Acton Smith, creator of Moshi Monsters *Full of great practical advice for the budding creator * Cath Kidston *Every great business starts with an idea . . . this book will help you find yours * Richard Reed, co-founder Innocent Drinks *We don't lack talent. We don't lack ideas. Indeed, we all have an idea within us. What we lack is the confidence to make our ideas happen. That is why Martin and Alex's book is so important. It walks you through how to make your ideas happen. Step by step. * David Hieatt, founder of Howies, Hiut Demin and the Do Lectures *It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence * Zach Klein, co-founder of Vimeo *This beautifully designed, accessible little manual might not turn you into Travis Kalanick overnight, but it might just help you become more you * Molly Flatt, the Memo *
£10.44
Pearson Education Highly Effective Marketing Plan HEMP The
Book SynopsisPeter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden's and many more. Phoenix employs 60 people at The Chapel of Ideas a converted church all of whom are engaged in effective communications via all media.Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.Trade Review"Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing." Chris Hughes, Chairman, TEC International " HEMP helps you achieve in a few hours a plan which would normally take weeks" Ann Fendi, Sales and Marketing Director, Sunley plc HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!" Andy Hurst, Sales and Marketing Director, Taylor Woodrow "Clear, concise and informative - focused on the key issues, avoiding all the jargon!" Patrick Stirland, MD, The Mitie Group "a compact, hard working guide to a marketing system that should, ir followed from beginning to end, improve your business' chance of profitability... Knights writing is so motivational that it could give you the biggest high you'll get all year" - Internet WorksTable of ContentsStep One - Desired ResultAs Stephen Covey put it, "Begin with the end in mind." The principle of this step is: the greater the clarity of the outcome the more likely it will be accomplished.Step Two – What's it worth?If you're going to do something then value it. And identifying a monetary value helps create a universal currency, as others might view differently the worth you attach to your project. For example, "this initiative will create turnover of £5 million and produce £1 million profit in 12 months" has a clarity which will appeal to any board or bank.Step Three – What are the consequences?All new plans have consequences. There are potential upsides and downsides – what are they? And what will be the consequence of not implementing your plan? This chapter explores how important it is to identify every possible outcome before the plan commences: often people will be more motivated by fear of loss than by the pleasure of gain, e.g. "consider what will happen if we don't pioneer this new initiative and our major competitor does instead."Step Four – TargetsWho are we after? Who will be buying your product or service. And don't just go for standard classifications; really go to town gathering information. Build a picture of these people. How old are they? How much do they weigh on average? Would they prefer to fly British Airways or Virgin? When did they last go to the cinema and what film did they see? The principle of this chapter is that you can't know too much about your targets.Step Five – What do they currently think and do?Now you know who you're after, (step four), what do these people currently think about your product and service? And as a consequence of what they think, what do they do? Do they know you for providing one product and think that's all you do, (and as a result buy your other product from a competitor)? Have they never heard of your service or anything like it, (and therefore they currently do nothing)? Thinking precedes doing: know what your targets think.Step Six – What do you want them to think and do?Following on from the last chapter, we can now look at what we want people to think and having changed their mind will cause them to buy your product or service. The principle underpinning steps five and six is simple: change the thinking and you'll change the doing patterns of your targets, (whereas so many companies try to get people to change their "doing" without thinking first.)Step Seven – What's the story?What are you actually selling? This chapter prompts the exercise of succinctly writing down exactly what's on offer. This exercise is amazing for many people who whilst believing they know what they do actually discover that either they don't or they can't adequately describe it.Step Eight – The one big thing (10 second sell)All too often peoples' description of their service or product are boring and confusing filled with far too much irrelevant detail. This chapter distills down to the ONE big thing on offer. This chapter is what Pearson calls "The 10 second sell", and you know how effective that is.Step Nine – What's the benefit?This step looks at the one big thing and asks the question: so what? What do you do for the target customer? Does this benefit them significantly? Is it compelling and how does it compare to the competition?Step Ten – Know yourselfIs your current personality appropriate for the product or service you're offering? There's no point your being seen as British Airways if your product is designed for Virgin customers. There's a built in disadvantage, which is unnecessary, for a traditional old-fashioned company offering a service which will primarily appeal to youth. This step asks the question: do you need to review the personality of your company for this new product or service to work? There are lots of examples of
£13.59
Pearson Education How to coach with NLP
Book SynopsisRobbie Steinhouse is a successful serial entrepreneur. Over the last twenty years he has founded and built businesses in the recruitment, property and insurance sectors. He is currently head of training at NLP School Europe and is a certified NLP trainer. Robbie is an ICF certified coach and managing director of the Coaching Consultancy. Table of Contents Introduction Chapter One. The Coaching and NLP mindsets Part One Coach with NLP: the sessions Chapter Two: Starting from the Right Place Chapter Three: Creating the Relationship Chapter Four: Contracting Chapter Five: Mapping the Landscape of the Client Chapter Six: Deciding on Areas of Primary Focus Chapter Seven: Closing the First Session. Chapter Eight: Subsequent sessions and how to shape them. Chapter Nine: The Final Session Part Two Diagnose and Prescribe. Specific issues and powerful NLP techniques to help clients deal with them. Chapter Ten: Coaching Processes for Immediate Issues: Conflict, Achievement and Influence Chapter Eleven: Coaching Processes for Deeper Personal Issues Chapter Twelve: Coaching Processes for Direction & Purpose Chapter Thirteen: Mastering NLP Coaching Conclusion: Coaching and NLP in everyday life Appendices A My six-session model B Transactional Analysis C The Power of Hypnosis
£14.44
Pearson Education Start Your Business Week by Week
Book SynopsisSteve Parks is also the author of How To Be An Entrepreneur; The Small Business Handbook; and How To Fund Your Business. He recently set up an exciting and groundbreaking new business and is a veteran entrepreneur with vast experience. He began his career as a journalist and presenter for BBC Radio.Table of ContentsIntroduction Week 1:The Beginning Week 2: The Future Week 3: Where Are You Now? Week 4: Start Learning Week 5: The Founders Week 6: The Idea Week 7: Idea to Opportunity Week 8: Testing and Refining the Opportunity Week 9: Pitching your Opportunity Week 10: Customers Week 11: Competitors Week 12: Branding Week 13: Sales Week 14: Premises and Equipment Week 15: People and Technology Week 16: Suppliers Week 17: Planning for Problems Week 18: Profit Forecast Week 19: Cash Flow Forecast Week 20: The Business Plan Week 21: Banks and Advisers Week 22: Start Selling Week 23: Pitching for Funding Week 24: The Big Leap Week 25: Making it Official Week 26: Launch! Epilogue Acknowledgements
£14.44
Pearson Education Limited Essentials of Entrepreneurship and Small Business
Book SynopsisTable of ContentsSection I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next
£13.27
ABC-CLIO Small Business Policy and the American Creed
Book SynopsisUnlike government programs for farmers and big businesses, which are usually invisible to the citizenry, small business aid programs are extremely and intentionally visible.Congress declared the policy of aiding small business and launched the contemporary era of small business assistance programs in the Small Business Act of 1953.Table of ContentsHow Do American Core Values Influence Public Policy? Problem and Policy Heritage: The Antitrust Tradition, Depression, and War Problems of Competition, Opportunity, and Equal Opportunity for a Victim: The Small Business Act of 1953 Problems Reprised: Institutionalizing Small Business Aid in the 1950s Problems Adrift: Expanding Without Innovation in the 1960s and 1970s Problems of Equalities for Small Disadvantaged Business: A Second Track in the 1960s and 1970s Problems of Jobs, Exports, Innovation, and Equal Opportunity for a Victim: Surviving and Expanding in the 1980s and 1990s Core Values, Problem Definitions, and Public Policy Appendices
£66.28
Little, Brown Book Group Already Brilliant Play to Your Strengths in Work
Book SynopsisWhether you know it or not, the seeds of success are already within you, so instead of endlessly putting off your dreams, dive in and get started now.Trade ReviewSetting up a successful business is a daunting task for any entrepreneur. Many fail at the first attempt and need encouragement to get back out there. How to Make a Million before Lunch gives you that encouragement in practical steps to help start, build and manage a business. Read it. Take the leap, but remember try to have fun along the way! -- Sir Richard Branson on How to Make a Million Before LunchBecoming an entrepreneur is one of the most exciting things anyone can do and this book should be on the bookshelf of anyone who dreams of running their own business. Rachel Bridge has written a practical guide to maximising your chances of success in a very clear and informative way. An essential book for every budding entrepreneur -- Peter Jones, entrepreneur and star of BBC's Dragon's Den on How to Make a Million Before Lunch
£10.49
Little, Brown Book Group Already Brilliant
Book SynopsisDo you want to achieve a long-held dream or reach a life-changing goal? That big promotion or fulfilling new job? That business you want to start? That exciting new life in the sun? That amazing idea you long to put into action? Are you held back by fears that you haven''t got what it takes?You may not realise it but your personality, character, experiences, skills and even your personal circumstances are all fantastic tools and assets which you can use to create the life and career you''ve always wanted. All you need to do is identify and make use of them.In Already Brilliant, bestselling author Rachel Bridge will help you work out what you want to do, and show you how to get there by playing to the strengths you already possess. Packed with practical tips, ideas and interviews with successful people in all walks of life, and supported by academic research, Already Brilliant will show you how to find a way of working that suits you best, how to
£7.99
Little, Brown Book Group How to Work for Yourself
Book SynopsisWorking for yourself can be an incredibly rewarding way of making a living, giving you more freedom, control, fun, satisfaction and even money, than you could have imagined. But if you have never done it before, it can be difficult to know where to start, how to get established and the pitfalls to look out for along the way. This book is a step-by-step guide, showing you how to do it in an effective, fulfilling and rewarding way. Drawing on Rachel Bridge''s extensive experience and those of many others who already work for themselves, it contains practical advice and information, real-life examples and essential top tips to help you make a successful transition to working for yourself. You''ll learn how to decide if this is the right path for you, how to get started, the key issues you need to think about and how to overcome obstacles and setbacks - not just from a practical point of view, but from a personal, financial and emotional perspective too.So whether you are currently in a salaried job and exploring the idea of going it alone, about to take your first step into the workplace after school or university, have just been made redundant or are already working for yourself, but need help and guidance on how to do it better, this is the book for you.
£11.24
Little, Brown Book Group Bootstrap Your Life
Book SynopsisAn inspiring, rags-to-riches guide to achieving success in life and business by the founder of Myprotein.How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a 500 overdraft and turn it into more than 350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe''s number one online brand using nothing more than his own limited resources and the right mindset. Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein rapidly into a top international, award-winning brand.In Bootstrap Your Life, Oliver doesn''t just share his journey Trade ReviewA remarkable story, full of great learnings. Bootstrap Your Life is a powerful and insightful story of how a British entrepreneur built an online business in 7 years to a £350 million valuation from zero.Oliver shares plenty of business war stories, insights and personal anecdotes on how he bootstrapped an amazing business into something that changed his and his customers' lives forever. I love how he highlights the skills he developed along the way and continued to maintain a sense of curiosity throughout the ups and downs of business life. A must-read for all entrepreneurs. -- Ash Ali, bestselling author of The Unfair Advantage
£13.49
Houghton Mifflin Harcourt Publishing Company Company of One Why Staying Small Is the Next Big
Book Synopsis
£15.19
Taylor & Francis Ltd Franchising Strategies
Book SynopsisA comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such asTrade Review"Having been in franchising for over 30 years, I have seen the franchise business model enable countless people get into business for themselves but not by themselves. This textbook is an excellent deep dive into franchising and will bring knowledge and value to students, others wanting to learn about franchising, and those who are considering becoming a franchisor or franchisee." —Catherine Monson, President of Propelled Brands, Past President of the International Franchise Association "Ed Teixeira and Richard Chan’s book on franchising is a gateway to an expansive professional career. As a franchisee, franchisor, franchise company board member, professor teaching franchising and having written my dissertation on franchising, I say, hallelujah! Indeed, I believe franchising is the business genesis of economic networking. This book provides the underpinning of knowledge commensurate with a concentrated MBA. You will discover a wide spectrum of entrepreneurial opportunities in franchising." —Steve Stephen Spinelli Jr, PhD President, Babson College "This book is a must for prospective and current franchisees who want to understand all facets of the franchise business model. The authors convey their deep expertise in a highly readable way. They cover the gamut from understanding the key elements and value of the franchise model, including its evolution, to its continued promise for today and the future. Franchisees will refer to the book often as a guide to all the key elements of a franchise including intellectual property, financing, marketing, operations, and human resources." —Manuel London, Ph.D., Dean, College of Business, SUNY Distinguished Professor, State University of New York at Stony Brook "Owning and operating a franchise organization is more than having an operations manual for franchisees. But do all the demands of management have to be learned through trial and error? Not anymore. Teixeira and Chan put together Franchising Strategies so that those who see franchising as a career opportunity can get a jump start on what they will need to know. The authors rely on scientific research to provide advice on how to create and manage an enterprise that will enable franchisees to run their ventures successfully." —Francis Hoy, Ph.D., Professor of Innovation & Entrepreneurship, Worcester Polytechnic Institute "With more than 3,000 U.S. franchise brands, and 730,000 franchise locations supporting more than 8 million U.S. workers, franchising allows people from all walks of life to go into business for themselves, but not by themselves. However, awareness of the franchise business model by entrepreneurs, and how to successfully develop a franchiseable concept that ensures profitability for both franchise brands and franchise owners, requires a fulsome understanding of all aspects of the franchise business model, including the laws and regulations that govern the sales and disclosure process, as well as the ongoing operations of the business and relationship with franchisees. Anyone considering franchising their business would be well-served to take a deep dive into this book." —Matt Haller, President & CEO, International Franchise Association Table of Contents1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends
£56.04
Taylor & Francis Ltd Entrepreneurship for Rural Startups
Book SynopsisEntrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands criticaTable of ContentsPart I. Basic Principles for Successful Rural Entrepreneurship. 1. First Steps: understanding the start-ups ecosystem Ignacio Morales Conde, José L. Córdoba Leiva and Susan Giesecke. 2. Where is the money? Funding and finances Félix Jiménez-Naharro, María Mar González-Zamora and Tom Horsey. 3. How Do I sell it? Marketing and Communication Fundamentals Gloria Jiménez-Marín and Marta Domínguez de la Concha-Castañeda.4. Business development and day to day operations Rodrigo Elías Zambrano and Javier Domingo Morales. 5. Assembling a tech-team Emilio Solís and Álvaro Pareja. 6. Legal tips for newcomers Víctor López and Ricardo San Martín. 7. Dealing (and working) with large companies Óscar Carreras and Patricia Hernanz. Part II. Entrepreneurship with Rural Start-ups. 8. Spain Coordinated by Patricia López Trabajo. 9. USA Coordinated by Susan Giesecke. 10. Portugal Coordinated by Patricia Margarida Farias Coelho. 11. Latin America (Peru and Brazil) Coordinated by Patricia M. Farias Coelho and Mónica Reyes. 12. United Kingdom Coordinated by Irene García Medina.
£19.99
Taylor & Francis Ltd Gendered Capitalism Seeing and Seizing
Book SynopsisThis book provides an understanding of opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.The book's central framework is mapped around seeing and seizing opportunities', where the entrepreneur enters a situation, eventually sees an opportunity and takes it through a process of idea development into an actionable entrepreneurial initiative. This captures the book's four core elements: person(s), environment, opportunity and process. The Entrepreneurial Process is unique in its explanation of how key concepts are related and how they can be applied practically to business models, plans and action. Case studies from real-life organizations, reflective questions and short exercises throughout encourage student learning and enable true engagemTrade Review"Nils Nilsson offers a thoughtful and thorough exploration of the nature of entrepreneurship from both a theoretical and practical foundation of insights and observations. The book is particularly strong in its focus on critical entrepreneurial practices that lead to viable and sustainable businesses that provide economic and social value. This book will be very useful for anyone interested in gaining practical skills and abilities for how the future is created." William B. Gartner, Bertarelli Foundation Distinguished Professor of Family Entrepreneurship, Babson College, USA"An insightful, interesting, and highly readable book. To start with the entrepreneurial history of ideas and the concept of ‘the entrepreneurial economy’ is powerful and makes sense, even in a book with the ambition to support entrepreneurial action. The emphasis on ‘the opportunity’ as the centre of gravity is also welcome. Together this, and the conversational tone, makes the book stand out positively."Magnus Aronsson, Managing director, ESBRI, SwedenTable of Contents1. The Rise, Fall and Return of the Entrepreneur 2. The Environment: The Home of Resources, Uncertainty and Opportunities 3. The Person(s) and the Network 4. The Opportunity: The Key Crux of Entrepreneurship 5. The Process: What to do Next? 6. The Business Model: How it all Fits Together 7. The Business Model's Financial ABC's
£39.99
Taylor & Francis Ltd Business Transfers Family Firms and
Book SynopsisBusiness transfer' refers to the transfer of ownership and leadership from one or more outgoing owner-manager(s) to one or more incoming owner-manager(s). Apart from all the company''s material assets, it presupposes that information, relationships, know-how and social capital are also transmitted from one to the other. While much of the research on entrepreneurship has focused on new business ventures, few studies have considered business transfers as an alternative way of embarking on entrepreneurial activities. Business Transfers, Family Firms and Entrepreneurship provides the international community with a more comprehensive state-of-the-art of business transfer studies, which will enrich readers' understanding. The business transfer is examined through different prisms: family businesses, internal business transfers to employees, external business transfers, and woman in business transfers. This book deals with business transfer as a whole, foTable of ContentsPart 1. Definitions. 1. Business transfer: Historical perspectives, definitions and the transfer process Bérangère Deschamps. 2. Revisiting the entrepreneurial exit decision process: A decision-making model Marie-Josée Drapeau, Maripier Tremblay. Part 2. Family business transfers. 3. Emotions in family business succession Soumaya SFEIR. 4. Family business transfer: A stressful event for successors Florence Guiliani, Luis Cisneros. 5. The making of family entrepreneurs: How heirs become entrepreneurs and take over a family business Paulette Robic, Dominique Barbelivien, Nicolas Antheaume. 6. Succession and family business in between emotional and financial issues: The role of governance with a two-tier system Céline Barrédy. 7. Succession and strategic renewal in family firms: Insights from a French family firm Didier Chabaud, Mariem Hannachi, Hedi Yezza. Part 3. Internal business transfers to employees. 8. Towards a better understanding of SME employee buyouts Catherine Thévenard-Puthod, Cédric Favre. 9. Is a workers cooperative an effective means for transferring SMEs? Marie-Christine Barbot-Grizzo. Part 4. External business transfer. 10. A research framework for external business transfers of SMEs Bérangère Deschamps, Susanne Durst. 11. The legitimacy of the external successor: Issues and means of acquisition Lyès Mazari, Sandrine Berger-Douce, Bérangère Deschamps. 12. From outsider to insider: Organisational socialisation in takeover situations Sonia Boussaguet. 13. How to effectively support external buyers in a post-business transfer situation? Catherine Thévenard-Puthod. Part 5. Women in business transfers. 14. Family as an institution to investigate the role of women in the transfer of family businesses Paulette Robic. 15. Gender and succession in the family business Christina Constantinidis. 16. Daughters: Invisible heroes of family businesses? Audrey Missonier, Annabelle Jaouen, Béatrice Albert. 17. Female external successors: Difficulties during the business transfer process and types of support required Bérangère Deschamps, Catherine Thévenard-Puthod.
£45.59
Taylor & Francis Foundations of Family Resource Management
Book SynopsisFoundations of Family Resource Management uses the lenses of consumer science, management, and economics, and beyond to help students make intelligent decisions about resources, time, and energies at the individual and family level. It has a strong interdisciplinary, global, and multicultural focus.This sixth edition brings in new material on millennials, delayed marriage, household composition, neuroscience, behavioral economics, sustainable consumption, technology, and handling crises. It has been updated in line with the latest census data and academic literature.The text contains lots of features to support student learning, including chapter summaries, Did You Know? questions, glossary of key terms, examples and cases, critical thinking activities, and review questions for discussion and reflection. Lecture slides and an instructor manual are available as digital supplements.This textbook meets the standards and criteria for the Certified Family LiTrade Review"In this newest edition of her book, Prof Goldsmith presents us with updated insights and tools crucial to the understanding and implementation of efficient and sustainable resource management within different types of contemporary households and families. The chapters are rich in data, theories, examples, case studies and critical thinking tasks, yet also refer to popular personalities and stories making this a student-friendly textbook which merits having a central place in tertiary level Family Resource Management classes."Suzanne Piscopo, Associate Professor of Home Economics, University of Malta, Malta."In this newest edition of her book, Prof Goldsmith presents us with updated insights and tools crucial to the understanding and implementation of efficient and sustainable resource management within different types of contemporary households and families. The chapters are rich in data, theories, examples, case studies and critical thinking tasks, yet also refer to popular personalities and stories making this a student-friendly textbook which merits having a central place in tertiary level Family Resource Management classes."Suzanne Piscopo, Associate Professor of Home Economics, University of Malta, Malta.Table of ContentsPreface Acknowledgments Management Today Management History and Theories Values, Attitudes, Goals, and Motivation Resources Decision-Making and Problem Solving Planning, Implementing, and Evaluating Communication Managing Human Needs Managing Time Managing Work and Family Managing Stress and Fatigue Managing Environmental Resources Managing Finances Managing Tomorrow GlossaryIndex
£80.74
Taylor & Francis LowCost LowTech Innovation
Book SynopsisLike much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entreTrade Review'Vijay Vyas addresses the dearth of significant research on low tech SMEs. Drawing from case studies of seven small companies it throws light on effective low-cost product innovation in small innovative Scottish food companies. It will be an insightful resource for SMEs seeking to be innovative, including the non-innovative food companies. Its analysis and findings offers significant suggestions for Government policy makers.' - Sunil Shukla, Professor, Entrepreneurship Development Institute of India'Vijay Vyas's book provides a unique blend of insights that should be of interest to both academics and managers in the food industry. The book is full of insights about the role of innovation within Low-Tech industries and we are treated to a deep and well thought through study of the role of product innovation, its antecedents and its consequences for small business innovation' - Luke Pittaway, Professor, Center for Entrepreneurship, Ohio University, USATable of Contents1. Innovation and New Product Development in the Food Industry: An overview of international research 2. Business Innovation: Meaning, antecedents, process and consequences 3. Methodology 4. Context of Study I 5. Context of Study II 6. Innovation in Case-study Companies 7. New Product Development in Scotland: A survey 8. Conclusions and Implications 9. Research Findings and Extant Literature: Congruence, conflict and implications
£37.52
WW Norton & Co Americas Moment
Book SynopsisFrom across the political spectrum, a group of American leaders have come together to change the course of their nation—to Rework America.Trade Review"...a readable and well-reasoned text." -- The Economist
£20.69
Penguin Publishing Group Cooking Up a Business Lessons from Food Lovers Who Turned Their Passion into a Career and How You Can Too
£17.11
Taylor & Francis Ltd The Formation and Development of Small Business
Book SynopsisThis book brings together thirty years of original empirical research on key aspects of the formation and development of small firms from selected articles authored or co-authored by Peter Johnson. Complete with a comprehensive introduction from the author placing the work in relation to the contemporary debates on the subject and providing a cohesive overview, these essays provide an excellent historical context for current research in this area. Many of the studies in this book emphasise the interrelatedness of economic activity and decisions, an emphasis that serves as an important reminder of the complex business environments in which small firms operate. The book is divided into five sections. The first part focuses on the process of business formation. In part two, the role of new firms in regional development is considered. The third section deals with employment issues, whilst part four looks at various aspects of growth and development. Finally, the book concludes wiTable of Contents1. Introduction Part 1: Business Formation 2. The Founders of New Manufacturing Firms: A Note on the Size of their ‘Incubator’ Plants with D.G. Cathcart 3. Firm Formation in Manufacturing Industry with J. Creedy 4. How Good are the UK VAT Registration Data at Measuring Firm Births? C. Conway Part 2: Regional Issues 5. New Manufacturing Firms and Regional Development: Some Evidence from the Northern Region with D.G. Cathcart 6. Spatial Variations in the Determinants and Effects of Firm Births and Deaths with S. Parker 7. Differences in Regional Firm Formation Rates: A Decomposition Analysis Part 3: Employment 8. Unemployment and Self-Employment: A Survey 9. New Firms and Employment Creation with R.B.Thomas 10. Employment Change in the Small Establishment Sector in UK Manufacturing Part 4: Growth and Development 11. How Good are Small Firms at Predicting Employment? with J. Ashworth and C. Conway 12 Small Business Growth in the Short Run with C. Conway and P. Kattuman 13. The Size-Age-Growth Relationship in Not-for-Profit Tourist Attractions: Evidence from UK Museums Part 5: Policy 14. Government Policies towards Business Formation: An Economic Appraisal of a Training Scheme with R.B. Thomas 15. Targeting Firm Births and Economic Regeneration in a Lagging Region 16. Some Reflections
£145.00
Taylor & Francis The Foundations of Female Entrepreneurship
The Foundations of Female Entrepreneurship explores the relationship between home, household headship and enterprise in Victorian London. It examines the notions of duty, honor and suitability in how womenâs ventures are represented by themselves and others and engages in a comparison of the interpretation of historical female entrepreneurship by contemporaries and historians in the UK, Europe and America. It argues that just as women in business have often been hidden by men, they have often also been hidden by the âhomeâ and the conceptualization of separate spheres of public and private agency and of âtheâ entrepreneur. Drawing on contextual evidence from 1747 to 1880, including fire insurance records, directories, trade cards, newspapers, memoirs, the census and extensive record linkage, this study concentrates on the early to mid-Victorian period when ideals about gender roles and appropriate work for women were vigorously debated.Alison Kay offers new insight i
£43.69
John Wiley & Sons Inc eBoot Camp
Book SynopsisIn this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors.Table of ContentsSection 1. To Play (And Win!) The Search-Engine Game. Chapter 1. Anatomy of a Search Engine. Which search engines to focus on and the difference between organic and paid searches. Chapter 2. Sponsored Ads. Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses. Chapter 3. Domain Names and Alternate Domain Names. Create your virtual storefront. Chapter 4. Keywords. The most important list you'll ever make. Chapter 5. Title Tag. The gateway from a search engine to your Website. Chapter 6. Meta Description Tag. Your chance to tell a search-engine user why they should click on your link over all the others. Chapter 7. Homepage Content. Create content with two audiences in mind: your customers and the search engines. Chapter 8. Link Popularity. Learn how to increase your Website's popularity and become more noticeable with the search engines. Section 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers. Chapter 9. Hurl Your URL. The easiest way to effectively market your Website. Chapter 10. Networking Sites. Generate new business through these powerful networking tools. Chapter 11. Articles. Be known as a content expert in your field and allow others to market your Website for you. Chapter 12. Press Releases. Create buzz about your products and services and make a huge impact on search engines. Chapter 13. Blogs. A blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content. Chapter 14. Opt-in Forms. Turn someone who's just browsing into a paying customer. Chapter 15. eMail Marketing. Stay “top of mind” with your customers. Chapter 16. Video. The hottest Internet marketing strategy is easy to do and costs less than two hundred dollars. Chapter 17. Website Usability and Design.
£15.29
John Wiley & Sons Inc Most Successful Small Business
Book SynopsisBest-selling author and small business expert, Michael Gerber, helps entrepreneurs at the start-up phase As statistics tell us, most of the entrepreneurs who go out on their own to start a business will fail. Implementing Gerber's 10 step method is what will ultimately decide the success and longevity of a business.Table of ContentsForeword By Rabbi Levi Cunin xiv A Brief Introduction xix Chapter 1 The First Principle 1 Chapter 2 The Second Principle 12 Chapter 3 The Third Principle 24 Chapter 4 The Fourth Principle 48 Chapter 5 The Fifth Principle 62 Chapter 6 The Sixth Principle 82 Chapter 7 The Seventh Principle 98 Chapter 8 The Eighth Principle 108 Chapter 9 The Ninth Principle 122 Chapter 10 The Tenth Principle 130 Epilogue Concerning Success 144 An Invitation from the Author 153 Resources 155
£16.14
John Wiley & Sons Inc Small Business Finance AllinOne For Dummies UK
Book SynopsisKeeping track of the finances is fundamental to the success of every business, but tackling the task yourself can be intimidating. Help is at hand, however, with this complete guide to small business money management.Table of ContentsIntroduction 1 Book I: Getting Started 7 Chapter 1: Preparing for Business 9 Chapter 2: Structuring Your Business 25 Chapter 3: Testing Feasibility 45 Chapter 4: Preparing the Business Plan 67 Chapter 5: Finding the Money 83 Chapter 6: Operating Effectively 113 Chapter 7: Improving Performance 135 Book II: Accounting Basics 155 Chapter 1: Getting Down to Bookkeeping Basics 157 Chapter 2: Outlining Your Financial Roadmap with a Chart of Accounts 177 Chapter 3: Keeping a Paper Trail 193 Chapter 4: Surveying Computer Options 223 Chapter 5: Controlling Your Books, Your Records, and Your Money 233 Chapter 6: Tracking Your Purchases and Counting Your Sales 249 Book III: Reporting Results 277 Chapter 1: Profit Mechanics 279 Chapter 2: Developing a Balance Sheet 309 Chapter 3: Cash Flow and the Cash Flow Statement 321 Book IV: Managing the Finances 343 Chapter 1: Managing Profit Performance 345 Chapter 2: Forecasting and Budgeting 367 Chapter 3: Choosing the Right Ownership Structure 391 Chapter 4: Cost Conundrums 409 Chapter 5: Choosing Accounting Methods 427 Chapter 6: Professional Auditors and Advisers 449 Book V: Employing Staff 465 Chapter 1: Working Out the Wages 467 Chapter 2: Employee Payroll and Benefits 479 Chapter 3: Completing Year-End Payroll and Reports 505 Chapter 4: Adding Up the Bill for Time Off 517 Chapter 5: Figuring Out Final Payments 527 Chapter 6: Making Provision for Life after Work 539 Book VI: Keeping On Top of Tax 555 Chapter 1: Working for Yourself 557 Chapter 2: Considering Your Company’s Status 571 Chapter 3: Taxes, Taxes, and More Taxes 587 Chapter 4: Adding the Cost of VAT 605 Index 621
£19.54
John Wiley & Sons Inc The Consultants Manual
Book SynopsisThe Consultant''s Manual If you''re serious about starting your own consulting practice, there''s something you should know . . No matter how knowledgeable you are in your field.. No matter how expert your advice or impressive your credentials.. If you don''t bring an air of consummate professionalism to every phase of your practice--from proposal-writing and fee-setting, to drawing up contracts and issuing reports--you''ll almost definitely lose out to the professional who does. But don''t worry, because with Tom Greenbaum and The Consultant''s Manual in your corner, you can make sure that never happens! Growing out of the author''s Harvard consulting course, this book offers level-headed, expert advice on virtually every practical aspect of starting, building, and marketing your consulting practice. Centered around the theme of developing and working an exhaustive business plan for your firm, it leads you step-by-step through the research, planning, and problem-solving stages. PositiTable of ContentsPLANNING. Marketing Your Consulting Service. Should You Enter the Consulting Business?. The Business Plan. Defining the Business. Developing a Company Identity. Planning Your Company's Finances. IMPLEMENTATION. Building Awareness of Your Business--Direct Methods. Building Awareness of Your Business--Indirect Methods. Developing a Brochure. Selling Your Consulting Services. The Consulting Proposal. Handling Objections. Service in a Consulting Business. The Ethics of the Consulting Business. Index.
£20.79
John Wiley & Sons Inc Building a Mail Order Business
Book SynopsisWith more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr.Table of ContentsPartial table of contents: How to Start Your Mail Order Business. Important Legal and Ethical Issues. Maintaining Your Management Records. Bringing Your Product to the Consumer. MAIL ORDER MERCHANDISING. Finding Profitable Products to Sell by Mail. Pricing Your Mail Order Product or Service. Developing a Unique Offer. MAIL ORDER MEDIA. Making Money with Classified Ads. Making Money with Display Ads. Making Money with TV and Radio Ads. Making Money with Your Telephone. Making Money with 900 Numbers. THE MAIL ORDER MESSAGE. The Truth About Copywriting. How to Write Copy That Creates Sales. Saving and Making Money with Your Printing. MAIL ORDER MEASUREMENT. Testing to Find Out Whether You'll Be Successful before YouInvest Heavily. Developing a Mail Order Marketing Plan. Appendices. Index.
£39.38
John Wiley & Sons Inc SelfDefense Finance
Book SynopsisSmall Business Self-Defense Finance for Small Businesses is an excellentreference for practitioners. The chapters on valuation and thesale/purchase of an existing business are alone worth the price ofthe book.--Dr. Robert Ronstadt, Professor of EntrepreneurshipPepperdine University author of Ronstadt''s Financials Keep your small business solvent with this hands-on financialtroubleshooting guide Here''s everything you need to take financial control of your smallbusiness and keep your dream alive and growing. Wilbur Yegge sharesthe fruits of more than three decades as a business consultant andsmall business owner. He offers proven strategies and techniquesfor ensuring the financial well-being of your company, helps you toquickly pinpoint and resolve financial management issues, and armsyou with an arsenal of financial tools for daily use. And that''snot all! Throughout the book, the author has woven the real-life casehistories of two small businesses-Table of ContentsWriting Business Plans That Work. Financial Statement Analysis. Break-Even Analysis. Forecast Statements. The Cash Budget. Capital Budgeting. Long-Range Planning. Financing Growth. How to Deal with Banks. Valuation of a Going Concern. Basic Operating Controls. Finding the Business and Preparation for Purchase of a GoingConcern. Preparation for Sale of a Going Concern. Appendices. Index.
£15.29
John Wiley & Sons Inc How to Start and Run a Successful Consulting
Book SynopsisThe consulting industry is one of the fastest growing business sectors worldwide with new opportunities emerging continually in hundreds of different fields. Whatever your area of expertise--engineering or employee relations, computers or customer service--there''s likely to be a demand for your consulting abilities.Gregory Kishel and Patricia Kishel from the Preface Who needs consultants? The answer is simple: everyone does! Consultants are no longer viewed as a luxury. They''ve become a necessity in today''s constantly evolving business environment. And, for millions of career changers, recent graduates, retirees, and former government employees, consulting is an excellent way to turn knowledge and experience into a profitable business. Now, two highly successful consultants provide you with a proven plan for entering and growing in this lucrative field. You''ll get practical advice on what it takes to succeed as a consultant, where the real opportunities are, Table of ContentsWho Needs Consultants? Picking Your Field. Setting Up Your Business. Determining Your Consulting Fees. Promoting the Business. Meeting with Clients. Preparing Proposals, Contracts, and Reports. Managing Your Time. Satisfying the Client. Handling Ethical Matters. Selling Your Services to the Government. Going International. Generating Additional Income. Record Keeping and Taxes. Using Outside Support Services. Index.
£130.50
John Wiley & Sons Inc The Portable MBA in Entrepreneurship Case Studies
Book SynopsisThe crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures.Table of ContentsJohn Roughneen. Scott Tompkins. Jack Sprat's Restaurant. Internet Fashion Mall, LLC. Neverfail Computing. Jon Hirschtick's New Venture. Beautiful Legs by Post. Shaker Circuits (A). Diamond Technical Group (DTG). WinSales. ClearVue. SeaFax (A). Fjord Trading Company (A). ENOX Technologies. Mike Bellobuono. Take a Break Travel. Bagelz. SolidWorks. Quick Lube Franchise Corporation (QLFC).
£35.25
John Wiley & Sons Inc Starting on a Shoestring
Book SynopsisLive your entrepreneurial dream with no-or little-money down Where there''s a will, there''s a way. Even if you don''t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there''s more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six comTable of Contents1. You Make Your Own Miracles. Are You the One in the Crowd? Myth #1: You Need Money to Make Money. Myth #2: A Healthy Investment Makes a Healthy Business. Myth #3: Debt Is Bad. Myth #4: Starting on a Shoestring Is Starting Small. Myth #5: My Business Can't Be Started on a Shoestring. Myth #6: Only Wheeler-Dealers Need Apply. What It Takes. Double Your Determination. The One-Tenth Principle. The Time Is Always Right. 2. Checking Out Your Winning Idea. The One Most Important Decision. Narrow the Range. Creating the Perfect Match. The Psychic Rewards. Measure Your Management Mentality. Living without a Living. Can You Afford It? Thousands of Successful New Ventures. How Others Found Success. Give Your Idea the Acid Test. Key Points to Remember. 3. Shoestring Economics. Fourteen Essential Lessons for Every Shoestring Entrepreneur. Your Shoestring Economics Final Exam. 4. Starting Smart. Hope for the Best-Prepare for the Worst. Why a Corporation Is a Must. Small Investments Mean Small Losses. Protect Your Investment. Assets You Never Have to Lose. Side-Stepping Dangerous Guarantees. How Deep Are Your Pockets? Your Starting Smart Self-Exam. 5. Prepare a Winning Business Plan. A Good Business Plan Can Be Your Roadmap to Success. How to Design Your Business Plan. Making Your Business Plan Come Alive. Where to Find Help. Key Points to Remember. 6. Finding the Money. You Can't Beat Borrowed Money. Negotiate Your Winning Terms. Proposals that Create Cash. Open the Right Doors. Banks Can Say "Yes". Charge Your Business to MasterCard. Press the Right Buttons. When the Bank Says "No". A Franchise Can Mean Financing. Supplier Financing: Yours for the Asking. A Final Word. Key Points to Remember. 7. Dealing with the Small Business Administration (SBA). The SBA-A Potential Ally. Getting Information from the SBA. How the SBA Works. SBA Programs. Direct Loans. Dealing with the SBA. Key Points to Remember. 8. Dealing with Venture Capital Firms. The Nature of Venture Capital Funds. Fierce Competition. Kinds of Investors. The Need for a Business Plan. Key Points to Remember. 9. Partners for Profit: Your Brains, Their Cash. Who Needs Partners? How Friendly Is "Friendly" Money? More Than Money. Where the Money Lurks. Put Your Partner to the Acid Test. "Have I Got a Deal for You". Package Your Proposal to Sell. Beware the Booby Traps. Seven Tips on the Care and Feeding of Partners. "Divorce"-Partnership Style. Key Points to Remember. 10. Setting Up Shop. Developing the Miser's Touch. Hanging Your Hat for a Dollar a Day. Going Where the Customers Are. Two Money-Saving Points to Negotiate. The Million-Dollar Look on Humble Pennies. The Bargainland of Equipment Deals. 100 Percent Terms Anyone Can Get. The Magic of Leasing. How to Make the Most of Manufacturers' Free Trials. A Helping Hand from Big Suppliers. Sharing Time Is Saving Dollars. Promise a Piece of the Action. Producing Profits without Production. Key Points to Remember. 11. Buying Advice at a Bargain Price. Taking on Top-Grade Talent. Borrow Some Success. Suppliers Who Supply Information. Ten Thousand Heads Are Better Than One. Free Product Ideas. Export Experts for Hire. To Market, To Market. Four Ways to Free Employee Training. Lawyers: A Necessary Evil. Finding an Accountant to Navigate. Buy the Agent, Not the Insurance. More People from More People. Key Points to Remember. 12. Full Shelves from Empty Pockets. You Can't Do Business from an Empty Wagon. A Closed Checkbook Needs an Open Mind. Credit Managers Can Say "Yes". Buy Now-Pay Later. Tackling the One Big Supplier. Consignments Are as Good as Cash. How to Find Merchandise at Rock-Bottom Prices. Some Imagination Please! Key Points to Remember. 13. Promoting for a Pittance. Shoestring Marketing: The Critical Difference. Three Essentials to Successful Shoestring Marketing. How to Create a Prestige Image with Business Cards and Stationery. Design an Inexpensive Web Site. Free Word-of-Mouth Advertising Is Best. How to Obtain Free Media Publicity. Make Your Brochure a Promotional Tool. Become Active in Community Service. How to Slash Advertising Costs. More Secrets of Saving Marketing Money. Key Points to Remember. 14. Using the World Wide Web. Setting Your Goals for Web Use. Setting Up Your Web Site. Promoting Your Business on the Web. Risks. The Good News. Small-Business Owners' Tips. Key Points to Remember. 15. A Blueprint for Buying a Business. Buy or Create? Profitable Business for Sale: No Cash Down. You Can Buy on 100 Percent Terms. Finding the Largest Dollars. Look for the Liabilities. Squeeze Cash from Cash Flow. Hidden Assets Mean Hidden Money. Your Two Best Money Sources. Playing by the Rules. Key Points to Remember. 16. Pyramiding to the Top. It's Easy to Multiply a Winner. But Who Needs It? Bigger Can Be Better. Where Do You Go from Here? Test the Timing. The Many Paths to Success. Unleash Your Growth Power. Prospecting for the Big Dollars. Seven Growth Rules. Key Points to Remember. Index.
£24.79
John Wiley & Sons Inc Dollars and Events
Book SynopsisThere is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industry?s pioneers and visionaries, has truly legitimized what has been a cottage industry?and today is a huge global business that produces results. This work will ?shift the gear? to greater awareness and professionalism for those in this business today and those who want to be a part of its future. ?William Morton, Chairman and Chief Executive, The Jack Morton Company Dr. Goldblatt has been instrumental in defining event management as an industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events. ?John Baragona, Publisher, Event Solutions A practical, thorough, and inspirational how-to guide for the industry. ?Kate Fitzgerald, Editor, Advertising Age Start, grTable of ContentsChoosing Success. Vision, Mission, Strategic Planning. The Event Business Audit. Research. Dollar Wise. Finding Capital. Monitoring Success. The Marketing Plan. Finding and Keeping Great People. Achieving Success. Appendix. Index.
£98.96
John Wiley & Sons Inc Winning the Chain Restaurant Game
Book SynopsisWinning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider''s guide to making it in today''s most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: Presents the first authoritative, in-depth look at the restaurant chain industry as a whole Tells how successful chain CEOs produce results with varied winning styles Isolates and clearly describes the eight crucial factors, or strategic links, vital to restaurant chain success Tells how chains can capitalize onTable of ContentsPreface ix Acknowledgements xi Introduction xiii Link One: The Leadership Touch 1 Link Two: Motivating to Win 37 Link Three: The Customer is King or Queen 61 Link Four: Keep Your Eye on the Ball 85 Link Five: Marketing and Merchandising Versatility 111 Link Six: The Economic-Focus Dilemma 145 Link Seven: Leveraging to Win 175 Link Eight: The Life Cycle 203 Leader of the Pack: The big Mac 235 The Thin Line: Success Versus Failure 257 Conclusion: Forging the Links 265 Index 269
£104.36
