Semiotics / semiology Books

Book SynopsisSanford Schwartz situates Modernist poetics in the intellectual ferment of the early twentieth century, which witnessed major developments in philosophy, science, and the arts. Beginning with the works of various philosophers--Bergson, James, Bradley, Nietzsche, and Husserl, among others--he establishes a matrix that brings together not only the prTrade Review"Schwartz explores several oppositions that underlie the thinking of the early modernists, and uses them as a frame for original analysis of individual essays and poems. The result is that many cliches of early literary modernism--Pound's ideogrammic method, Eliot's objective correlative--are refreshed by being placed in a larger context. One of this book's great virtues is that it uncovers the philosophical assumptions behind the new poetry without turning the poetry into philosophy."--A. Walton Litz, Times Literary SupplementTable of Contents*FrontMatter, pg. i*CONTENTS, pg. vii*ACKNOWLEDGMENTS, pg. ix*INTRODUCTION, pg. 1*CHAPTER I. "This Invented World": Abstraction and Experience at the Turn of the Century, pg. 12*CHAPTER II. Elements of the New Poetics, pg. 50*CHAPTER III. Ezra Pound: Cultural Memory and the Visionary Imagination, pg. 114*CHAPTER IV. Incarnate Words: Eliot's Early Career, pg. 155*CONCLUSION: The New Criticism and Beyond, pg. 209*NOTES, pg. 216*INDEX, pg. 225

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Book SynopsisA reader may be in" a text as a character is in a novel, but also as one is in a train of thought--both possessing and being possessed by it. This paradox suggests the ambiguities inherent in the concept of audience. In these original essays, a group of international scholars raises fundamental questions about the status--be it rhetorical, semioticTable of Contents*FrontMatter, pg. i*Contents, pg. v*Preface, pg. vii*Introduction: Varieties Of Audience-Oriented Criticism, pg. 1*Prolegomena To A Theory Of Reading, pg. 46*Reading As Construction, pg. 67*The Reading Of Fictional Texts, pg. 83*Interaction Between Text And Reader, pg. 106*The Readerhood Of Man, pg. 120*Do Readers Make Meaning?, pg. 149*Fiction As Interpretation Interpretation As Fiction, pg. 165*The Dialectic Of Metaphor: An Anthropological Essay On Hermeneutics, pg. 183*Toward A Sociology Of Reading, pg. 205*"What's Hecuba To Us?" The Audience's Experience Of Literary Borrowing, pg. 241*Montaigne's Conception Of Reading In The Context Of Renaissance Poetics And Modern Criticism, pg. 264*Toward A Theory Of Reading In The Visual Arts: Poussin's The Arcadian Shepherds, pg. 293*Exemplary Pornography: Barres, Loyola, And The Novel, pg. 325*Re-Covering "The Purloined Letter": Reading As A Personal Transaction, pg. 350*The Theory And Practice Of Reading Nouveaux Romans: Robbe-Grillet's Topologie D'une Cite Fantdme, pg. 371*Annotated Bibliography Of Audience-Oriented Criticism, pg. 401*Notes On Contributors, pg. 425*Subject Index, pg. 429*Index Of Names, pg. 435

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Book SynopsisTable of Contents*FrontMatter, pg. i*Contents, pg. vii*Preface, pg. ix*Acknowledgments, pg. xv*Note on Translations, pg. xvii*Introduction, pg. 1*Chapter One. Hegel: Conflict And Order, pg. 23*Chapter Two. Aristotle: Conflict and Disorder, pg. 94*Chapter Three. Renaissance And Neoclassical Dramatic Theory: Conflict and Didacticism, pg. 163*Chapter Four. Kant and Schiller: Conflict and the Sublime, pg. 243*Bibliography, pg. 269*Index, pg. 287

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Book SynopsisWith this study Karl F. Zender offers fresh readings of individual novels, themes, and motifs while also assessing the impact of recent politicized interpretations on our understanding of William Faulkner’s achievement.

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Book SynopsisArticles on the historical, social and political realities of postcolonialism as expressed in contemporary writing.Contemporary postcolonial studies represent a controversial area of debate. This collection seeks a more pragmatic approach to the subject, taking into account its historical, social and political realities, rather than ignoring aconsideration of material conditions. The contributors look at the oppositional power held and exercised by anti-colonial movements, a neglected topic; address the literary strategies devised by metropolitan writers to contain the insecurities of empire, given that unrest and opposition were integral to British imperialism; contest the charges of nativism and essentialism made by postcolonial critics against liberation writings; and investigate the voicesof both inhabitants of post-independence nation states, and those scattered by colonialism itself. Dr LAURA CHRISMAN teaches at Sussex University; BENITA PARRY is Honorary Professor at Warwick University. Contributors: Vilashini Cooppan, Fernando Coronil, Gautam Premnath, Ato Quayson, Tim Watson, Lawrence Phillips, Sukhdev SandhuTable of ContentsW(h)ither Post-Colonial Studies? Towards the Transnational Study of Race and Nation - Vilashini Cooppan Listening to the Subaltern: Postcolonial Studies and the Poetics of Neocolonial States - Fernando Coronil Remembering Fanon, Decolonizing Diaspora - Gautam Premnath Instrumental and Synoptic Dimensions of Interdisciplinarity in Postcolonial Studies - Indian and Irish Unrest in Kipling's Kim - Tim Watson The Canker of Empire: Colonialism, Autobiography and the Representation of Illness: Jack London and Robert Louis Stevenson in the Marquesasin the Marquesas - Lawrence Phillips Pop Goes the Centre: Hanif Kureishi's London - Sukhdev Sandhu

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Book SynopsisDr Rachel Lawes is recognized as one of the original founders of commercial semiotics. Based in London, UK, she is a Fellow of the Market Research Society, and for 15 years has convened its Advanced Qualitative Methods Masterclass. She supplies brand and marketing strategy to businesses such as Unilever, P&G, Kraft, Nike and Diageo, as well as clients in specialized sectors such as pharmaceuticals and finance. A regular international conference speaker, she is the author of Using Semiotics in Marketing, also published by Kogan Page.Trade Review"An essential guide for retailers and marketers looking to leverage the competitive advantage that comes from gaining a deeper understanding of customers and how they see your brand. Rachel Lawes provides some great insights, backed up by examples from her work with brands from across the globe and provides a toolkit that allows you to apply the principles to your role right away." * Gareth Lloyd, Head of Marketing, Pricing, Morrison Supermarkets *"What a fantastic read, full of thought-provoking insights for retailers, providing a great balance between theory and real-life application of semiotics in the commercial world. It was hard to put it down!" * Kamila Cedro, Insight Manager, Boots *"Rachel Lawes's book is as fascinating as ever in terms of her bottom-up semiotic analysis. What makes it vital though is the top-down cultural analysis. She details a cultural milieu riven with anxiety, loneliness and depersonalization but, critically, provides the thinking, tools and ideas for companies and brands to start to take remedial and ameliorative action. A vital read for the times we now live and work in." * Richard Warren, Director, Marketing Communications, Lloyds Banking Group *"Rachel Lawes takes us on a journey of semiotics, encouraging us to ask and address the killer consumer questions through this engaging read. She propels our understanding of the consumer, enabling an improved retail experience with a revenue-driving focus at the root." * Hugo Proffitt, Head of Ecommerce, Singapore, adidas *"Whether you are a retailer, a retail marketer or a brand marketer who relies on consumers for brand engagement, affinity, advocacy and sales, Rachel Lawes has written the playbook to inform your future success. Lawes is not only a leading global authority on semiotics, but a futurist who shares her vision for the future of retail and shopper marketing. Using Semiotics in Retail is required reading for every executive who conducts business at the intersection of retail, shopping, consumers and marketing." * Mark Beal, Assistant Professor of Professional Practice in Public Relations, Rutgers University, Author, Engaging Gen Z *"Finally, a book about semiotics in retailing by a semiotics veteran who lists Unilever, Procter and Gamble, Diageo, Boots, Morrisons and Mondelez among her present and former clients. Rachel Lawes knows the industry well! If you're a retailer, you need to read this book. If you're studying marketing, branding, retail UX and/or consumer behaviour, you need to read this book. In fact, if you're in any way, shape or form part of a digital ecosystem, you must read this book." * Zubin Sethna, Professor of Entrepreneurial Marketing and Consumer Behaviour, Regent’s University London, Co-Author, Consumer Behaviour *"Semiotics can often feel daunting and un-accessible; this book will unlock understanding in how you can practically harness this methodology. I especially loved the case-studies which really help to bring the theory to life - a must read for anyone interested in how consumers assign meaning to colours, signs and symbols - then importantly how you can harness this insight to create meaningful experiences." * Hayley Ward, Director of User Research & Insight, Deliveroo *"Using Semiotics in Retail is a potent cocktail of knowledge on retail and shopper behaviour. Offering a much-needed reality check, the book helps readers see the bigger picture and understand the power that semiotics can wield. Deep diving into digital ecosystems, behavioural futures markets, and decentralized economies, it is not only sensitive to emerging digital culture, diversity and inclusivity, it is an excellent follow up to Rachel Lawes' first book, Using Semiotics in Marketing." * Muchaneta Kapfunde, Founder of FashNerd.com *"Rachel Lawes is one of the most provocative and unique thinkers in the field of marketing I've ever encountered. Her approach to semiotics is weapons-grade insight for modern marketers. Her writing is not only clear and immediately helpful, it's also entertaining - something one rarely encounters in marketing literature." * Bhavin Pabari, Strategy Director, Mother *"An insightful, surprising and highly enjoyable read. Rachel Lawes explains the theory and practice of semiotics with an energy that makes the pages turn themselves. But beyond that, it's also a brilliantly useful tool, because she never takes her eye off the end goal - how can all of this be used to create a competitive advantage?" * Ruth Chadwick, Head of Strategy, Lucky Generals *"Wow! I loved the first book and this one is even better. I couldn't put it down. Entertaining, gripping and humorous - this book is all those things and still manages to be a serious, solid dive into the way shoppers shop, coupled to straight-forward, practical advice that every marketeer can use. Rachel Lawes combines the literary style of a novelist with no-nonsense advice on actions every marketeer can do to improve sales, brought to life with real world examples. Learning about Semiotics has never been more engaging for non-academics, nor more practically valuable for everyone." * Andrew Cowen, Founder, Bluespark Commercial Strategy *"This book will get you thinking differently about things you see every day. As someone who works in the creative side of advertising, this is the greatest gift I could ask for. Lawes' whirlwind tour through human behavior, psychology and the shop aisle deepens your understanding of what it means to shop both in person and online. A must read for everyone in marketing who wants to stay forever curious." * Audrey Madden, Creative Strategist Huel *"Rachel Lawes' personal writing style is engaging, evocative, and enjoyable. She guides you through what was and what is now retail and marketing and the total experience of shopping, as well as the rise of consumer activists. More importantly, the book highlights the power of semiotics to influence individuals and society beyond consumerism towards responsible living. This resonates with current viewpoints in design practice and education, which is why I will be using this book to underpin learning and teaching in my Undergraduate and Postgraduate modules." * Dr George Torrens, Senior Lecturer in Industrial Design and Assistive Products, Loughborough University *"With 95% of purchase decisions being habitual, it is important to understand the rules your customer's brain uses to make a choice (so you can help them choose you). The subconscious buying brain is constantly looking for signs, symbols and other associations to help it make those decisions and Using Semiotics in Retail does a fantastic job of showcasing how to apply this skill. Everyone working for a retail brand needs to read this book so they can make it easier for customers to do business with them." * Melina Palmer, Founder & CEO, The Brainy Business,® LLC *"Part semiotics bible, part personal diary, this is a fascinating account of all those delicate touches in malls and markets that subtly win us over. Using Semiotics in Retail will compel you to analyse every shelf, aisle and shop window in an attempt to uncover the layers of social intelligence that went into their design. This book has - quite literally - opened my eyes, and will probably make me money, thanks to all the new knowledge I have. No one knows the subject better, and for the insider intel alone, it's an absolute must for every communications student and marketer." * Amy Charlotte Kean, Founder and CEO, Six Things Impossible *"I've had the pleasure of working directly with Rachel Lawes, collaborating on research projects conducted all around the world. Having the opportunity to not just tell a story about data, but instead tell a story about people, is what continues to drive me towards semiotics and collaborate with THE expert herself." * Dana DiGregorio Global Managing Director, MESH Experience *Table of Contents Section - PART ONE: Case studies - semiotics in real-world retail; Chapter - 01: Semiotics will change your career in retail or retail marketing; Chapter - 02: How Unilever uses semiotics; Section - PART TWO: The present day; Chapter - 03: Desire; Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning; Chapter - 05: Shopper needs and behaviour; Chapter - 06: Shopping and identity; Section - PART THREE: The future; Chapter - 07: The future of business; Chapter - 08: The future of consumers; Chapter - 09: The future of retail; Chapter - 10: The future of everything; Section - PART FOUR: You can do semiotics - tools for retailers; Chapter - 11: Fast answers to everyday questions; Chapter - 12: Tools for thinking - how to generate ideas using semiotics; Chapter - 13: Acknowledgements;

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Book SynopsisDr Rachel Lawes is recognized as one of the original founders of British commercial semiotics. Based in London, UK, she has convened the Market Research Society Advanced Qualitative Methods Masterclass for 15 years. Academic posts include Principal Lecturer in Marketing at Regent's University London. She supplies brand strategy and consumer insight to brands and ad agencies globally. Clients include Unilever, P&G, Diageo and Grey London. Rachel is a Fellow of the Market Research Society in the UK. She is the author of Using Semiotics in Marketing and Using Semiotics in Retail, both published by Kogan Page.Trade Review"In an age where influencer marketing, personalization and building positive social impact are the new mantras of marketing, Lawes' book is a priceless guide for marketers to make sense of the world that their consumers live in. Brilliant, incisive and a comprehensive look at using the principles of semi­otics in marketing, this book is testimony to Lawes' mastery of the subject and her immense contribution to the world of semiotics." * Shelley Sengupta, GM and Head of Insights, Pernod Ricard India *"This book confirms why Lawes is one of the foremost industrial semioti­cians. It is a masterclass on the role of culture in consumer behaviour. If you are a researcher, this book is an essential part of your library. The second edition of Using Semiotics in Marketing adds three new chap­ters that link recent changes in the global socio-political context and the emergence of metamodernism. Lawes provides an insightful, actionable and entertaining comparison between generations with regards to how they process functional and emotional information, and translates this into how brands should think about designing product experiences and communica­tions to be authentic and sincere." * Dr Nick Harrington, Senior Director, Procter & Gamble *"Dr Lawes' book goes much further than academic or professional stand­ards. Her writing is emotional, touching, profound and delicate at the same time. And that reflects that semiotics is about culture before becoming a matter of marketing. Nevertheless, it is vital for consumer trends under­standing and brand planning. Using Semiotics in Marketing is full of meaning. It is brilliant and compelling, both professionally and personally." * André D’Abreu Pazin, Director of Customer Intelligence, Research and Strategy, LATAM Airlines *"Business leaders talk about using semiotics in research, but do they actually know what it means? In this book all is revealed, and in a simple, practical and applicable way to boot. Using Semiotics in Marketing ultimately proves that semiotics meets the stature of its buzzworthyness and that leaders can gain differentiated insights by leveraging it, top down, bottom up and layered with other methods that help us investigate deeper into consumers and cultures." * Joanna Lepore, Global Foresight Director, McDonald’s *"Rachel Lawes writes with insightful brevity, but what makes this book shine is the incredibly useful techniques she offers for 'culture first' thinking. The 'Tree' technique in Chapter 6 has particularly inspired me in how to guide strategists to structure upstream thinking rooted in truisms. A gem of a book to reignite your approach to creative development." * Lucy Crotty, Cultural Strategy and Insight Lead, ITV *"This is a book that demands to be read (again and again), comfortably sat back with a note-taking device nearby, as we are invited to jot down our own reflections and ideas that will inevitably come. This second edition brings future applicability to all the learnings from the previous chapters, with a focus on key changes in consumer culture brought about by metamodernism. Rachel Lawes makes light work of explaining the values, needs and behaviour shifts that will define the future through the metamodernist lens. The insights are so compelling that you'd be forgiven for concluding that this shift is not just key for marketing into the future, but for adding value and meaning to all kinds of professional and personal relationships. If Rachel's book doesn't stir something inside you, you haven't read it right." * Trish Rajo-Brea, Insights Professional and Capabilities Lead, Unilever *"A fascinating and insightful read on an area of research which can often be underrepresented. Lawes makes a compelling case for the use of semiotics and the commercial impact it delivers. If you ever need to convince someone of the power of semiotics, make sure you give them a copy of this book. A must-read for marketers and insight professionals." * Andrew Tenzer, Independent Insight and Brand Strategy Consultant, Reach plc *"This highly awaited second edition of Using Semiotics in Marketing is writ­ten by a semiotics veteran. Dr Rachel Lawes knows the industry well! If you're a marketer, you need to read this book. If you're studying marketing, branding, retail UX and/or consumer behaviour, you need to read this book. With three new chapters on Generation Z, social change in the 'West' and the rise of emotions, the book is bang up to date. So, if you're in any way, shape, form or part of the 'digital ecosystem' (and I'd be surprised if you're not!) you must read this book. Like, now! What are you waiting for?" * Professor (Dr) Zubin Sethna, Professor of Entrepreneurial Marketing and Consumer Behaviour, Regent’s University London *"The publication of this second edition has given me the perfect excuse to revisit this seminal text on best practice in semiotics - written by one of the discipline's best practitioners. This is a book that should sit within arm's reach of everyone working in marketing, research and communication; in fact, anyone who needs to understand how people tick as part of their job. Filled with practical advice and fascinating examples, it is that unusual breed of textbook that you will fly through. This new edition applies the lens of the seismic cultural shifts caused by the pandemic and maturing of Generation Z. It is now even more imperative that you absorb its wisdom and insight. Meanwhile, we all need to hold our breaths for what will be the inspira­tion for a third edition!" * Fiona Keyte, Planning Partner, Grey London *"Using Semiotics in Marketing is a must-read for anyone committed to putting people at the centre of marketing. Dr Lawes manages to make a complex and nuanced practice approachable, and does so in a way that illuminates, rather than dulls, the pixie dust of semiotics. This effortless balance of the practical and the magical solidified my belief that Dr Lawes is an underutilized resource in our industry." * Kim Einan, Chief Strategy Officer, Starcom *"How many times in our lives have we looked at objects or ideas or brands for what they are rather than what they signify? A coffee, for example, as a brewed beverage, evokes comfort, creativity and alertness; a sofa, as a furniture item, evokes symmetry, relaxation and family time. In this compelling book about images, icons, language, culture, people and meaning, the often-mystifying world of semiotics comes alive. Lawes, in her commercially relevant and practi­cal account, masterfully brings forth the future of researching customer engagement by describing how researchers, strategists and marketers can decode signs so they can see connections and meanings that others cannot. It beautifully and aptly explains the fascinating world of semiotics with clarity and accessible language for all, novices or experts. A must-read!" * Dr Panagiotis Kokkalis, Chair of Business and Management and Associate Professor of Strategy, Rochester Institute of Technology, Dubai *"Seeing things other brands, marketers or even the person sitting next to you don't is vital to success. In Using Semiotics in Marketing Dr Lawes gives you the keys to unlock the unseen that's all around us. With sharper vision we become sharper marketers. Dr Lawes' book helps you keep your 'eyes on that very special prize'." * George Tannenbaum, Founder, GeorgeCo, LLC, Adaged Blog *"Are great semioticians born or created? Mindful, perhaps, of my own limita­tions in this field, I had always leaned toward the former, lamenting my lack of relevant genetic curlicues. The first edition of this book changed all of that, making the mysterious hinterland of semiotics accessible, sending up a flare to illuminate this terrain and roll back the shadows cast by past intel­lectuals - yes, I'm looking at you, Barthes. This new version, enriched with recent social history and dripping with new cultural codes, is clear, concise and comprehensible, touching the universal elements of the everyday while spotlighting the 'how to' of creative analysis - increasingly necessary to business innovation and delivering competitive advantage." * Leslie X Hallam, Course Director, Psychology of Advertising MSc, University of Lancaster and Qualitative Consultant, Tangent Partnership *"The field of semiotics is littered with books that are either unreadable, unusable or far too pleased with themselves. Lawes' is different. As well as being hugely practical and commercially relevant, this gem of a textbook is packed full of juicy cultural analysis. Lawes manages to make page-turners out of discussions on baked beans and toilet tissue. Her depiction of British tea-time rituals is up there with Nice Cup of Tea and a Sit Down. It could only have been written by someone who cares as much about Instagram as she does about Ideograms. Essential reading." * Dr Nick Coates, Global Creative Consulting Director, C Space *"Do you wish you knew more about semiotics, how it is used in market research, and how it links to other techniques? Learn how ideas get into people's heads, the role of culture and the method of outside-in thinking. A must-read for any marketer or market researcher." * Ray Poynter, Founder and Chair, NewMR and Member of ESOMAR Council *"I like to think I know a bit about semiotics, but Lawes is the real deal, the Full Monty, the Queen of Codes. Her insightful work is an important rejoinder and reminder to all those in the brand and comms world of the need to focus on culture and meaning, linguistics and anthropology, icons and images - not just the reductionist world of messages, propositions and benefits." * Anthony Tasgal, Strategist and Owner, POV Marketing and Research *"A great read for anyone in the research game! Whether new to the field or long in the tooth, this is certainly a book to get stuck in to." * Viv Farr, Managing Director, Narrative Health *"From the moment I started reading about the culture of weddings, I was gripped. This was going to be a good read! But more than that, Using Semiotics in Marketing gives you the step-by-step, practical tools to learn and use the discipline yourself - written in a highly engaging manner. Lawes masterfully combines the practicality of a training manual with a 'can't put down' read. If you are intrigued by semiotics, if you wish you knew how to be a semiologist, Lawes gives you the tools to get stuck in. This second edition really opened my eyes to the importance of Generation Z and provides heaps of practical strategies for brands and marcoms as new gener­ations of consumers evolve." * Fiona Blades, President and Chief Experience Officer, MESH Experience *"I have concluded that all Quant researchers become Qual converts in the end - and I am no exception. I've spent the last 10 years promoting qual research, and it seems to me that semiotics is a qual 'superpower'. I loved the clarity of this book and the clever synthesis of so much academic research that I wouldn't have had the time to read for myself, but most of all I appreci­ated gaining an insight into current trends that I have been observing without fully understanding. If you are a 'boomer' (like me), some of the ideas of metamodernism are bewildering and very hard to assimilate - but the effort is very definitely worthwhile for the light it shines on the modern world." * Phyllis McFarlane, Market Research Society Gold Medallist *"Lawes excels at writing in a way that demystifies semiotics and makes it clearly actionable in an engaging way, exploring the cultural changes happening in society that only semiotics can truly identify. The new chapters include identifying the consumer needs of the 2020s and provide several different lenses that businesses can instantly learn from. A shout out here goes to the way that the case studies and activities dovetail seamlessly together, to provide the tools for marketeers to apply immediately." * Alan Hathaway, MD, Discovery Research Ltd and Judge, MRS Awards 2022 *"An invaluable tool for any researcher looking to go beyond the traditional methodologies to successfully level up and differentiate their analysis and storytelling. Lawes has made semiotics accessible to those of us who aren't expertly trained as semioticians but still understand the value of decoding the cultural symbols and language all around us. Lawes' Using Semiotics in Marketing gets us results for our clients every time with its inspiring advice for market researchers. It's full of amazing revelations and stories you won't read anywhere else. This expanded second edition has even more fascinating insights concerning social change in the United States." * Stephanie David, Vice President Research and Design, Vital Findings *"In writing Using Semiotics in Marketing, Rachel Lawes has succeeded in both simplifying and making a complex subject accessible. This book is a great practical guide to semiotics written in an engaging style. I would highly recommend it to all insight professionals who want to further their under­standing of the subject." * Julie Irwin, Co-Founder and Board Director, Citrine Market Research and Judge, MRS Awards 2022 *"If you're looking for a well-written, easy-to-understand and informative book on the use of semiotics in marketing then look no further. Dr Lawes has taken years of experience and succinctly summarized it into a practical and interesting book. The second edition builds on the first by bringing an explanation of semiotics in relation to recent yet rapid changes to western-influenced culture. Dr Lawes continues to deliver further knowledge to the reader and practical responses that brands can make to meet the changing expectations of their market and consumers." * Steven Darby, Director, AURA *"If you read just one book about the shifting consumer culture and what it means for brands, make it this one! Dr Lawes sets out the criticality of semi­otics in this powerful, practical and immensely insightful second edition. It brilliantly elevates semiotics from a 'nice to have' to a 'must have' for all insight and marketing practitioners. It bravely challenges old ways of think­ing and catapults us into a state of readiness for the future. It's an essential, enlightening and hugely enjoyable read." * Sandra Grandsoult, Co-Founder and Equity Architect, Equitas Insight *"This is a weighty tome of information and thought-provoking content. What is most relevant and fruitful for me is the way Rachel Lawes helps marketers (in the broadest sense) understand that semiotics can make tangi­ble what their customers are thinking and feeling in ways that are much more insightful than the kind of answers we tend to get in Q&A market research." * Hilary Woods, Strategic Partner, Crater Lake & Co and Agency for the Third Age *Table of Contents Chapter - 00: Introduction to the new edition; Chapter - 000: Introduction to the first edition; Chapter - 01: Semiotics will change your career in marketing or market research; Chapter - 02: An explosion of semiotics in business; Chapter - 03: How to do research using semiotics – A blueprint for marketers; Chapter - 04: Images, language and other semiotic signs; Chapter - 05: Society, culture and other big influences on consumers; Chapter - 06: Creativity and innovation – Semiotic tools for thinking; Chapter - 07: How to do semiotic field trips; Chapter - 08: Combining semiotics with ethnography and discourse analysis; Chapter - 09: Data – insight – strategy; Chapter - 10: Sharing the findings of semiotic research; Chapter - 11: Industry debates and the future of semiotics; Chapter - 12: Inspiration – How to continue teaching yourself to do semiotics; Chapter - 13: Consumer needs in the 2020s; Chapter - 14: Brands and businesses; Chapter - 15: Marketing and communications; Chapter - 16: Acknowledgements; Chapter - 17: Glossary; Chapter - 18: References;

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Book SynopsisThe go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.Table of ContentsPreface 1. What Is Semiotics? 1.1 Introduction 1.2 Historical Sketch 1.3 The Science of Meaning 1.4 Two Fundamental Models of the Sign 1.5 The Current Practice of Semiotics 1.6 Semiotics in the Global Village 1.7 Further Reading 2. Signs 2.1 Introduction 2.2 Defining the Sign 2.3 Symptoms and Signals 2.4 Icons 2.5 Indexes 2.6 Symbols 2.7 Names 2.8 Body, Mind, and Culture 2.9 Further Reading 3. Structure 3.1 Introduction 3.2 Paradigmatic and Syntagmatic Structure 3.3 Associative Structure 3.4 Structural Economy 3.5 Post-Structuralism 3.6 Modeling 3.7 Further Reading 4. Codes 4.1 Introduction 4.2 What Is a Code? 4.3 Opposition and Markedness 4.4 Types of Codes 4.5 Codes and Perception 4.6 Further Reading 5. Texts 5.1 Introduction 5.2 What Is a Text? 5.3 Narrative Texts 5.4 Visual Texts 5.5 Digital Texts 5.7 Texts, Mind, and Culture 5.8 Further Reading 6. Representation 6.1 Introduction 6.2 What Is Representation? 6.3 Representation and Myth 6.4 Online Knowledge Representation 6.5 Representation and Reality 6.5 Further Reading 7. Semiotics in the Internet Era 7.1 Introduction 7.2 The Simulacrum 7.3 Memes 7.4 Emojis 7.5 The Global Brain 7.6 Posthumanism 7.7 Further Reading 8. Applications 8.1 Introduction 8.2 Clothing 8.3 Food 8.4 Visual Rhetoric 8.5 The Quest for Meaning 8.6 Further Reading Glossary of Technical Terms Index

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Book SynopsisDating back to antiquity, semiotics is both a technique and a science that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.Table of ContentsPreface 1. What Is Semiotics? 1.1 Introduction 1.2 Historical Sketch 1.3 The Science of Meaning 1.4 Two Fundamental Models of the Sign 1.5 The Current Practice of Semiotics 1.6 Semiotics in the Global Village 1.7 Further Reading 2. Signs 2.1 Introduction 2.2 Defining the Sign 2.3 Symptoms and Signals 2.4 Icons 2.5 Indexes 2.6 Symbols 2.7 Names 2.8 Body, Mind, and Culture 2.9 Further Reading 3. Structure 3.1 Introduction 3.2 Paradigmatic and Syntagmatic Structure 3.3 Associative Structure 3.4 Structural Economy 3.5 Post-Structuralism 3.6 Modeling 3.7 Further Reading 4. Codes 4.1 Introduction 4.2 What Is a Code? 4.3 Opposition and Markedness 4.4 Types of Codes 4.5 Codes and Perception 4.6 Further Reading 5. Texts 5.1 Introduction 5.2 What Is a Text? 5.3 Narrative Texts 5.4 Visual Texts 5.5 Digital Texts 5.7 Texts, Mind, and Culture 5.8 Further Reading 6. Representation 6.1 Introduction 6.2 What Is Representation? 6.3 Representation and Myth 6.4 Online Knowledge Representation 6.5 Representation and Reality 6.5 Further Reading 7. Semiotics in the Internet Era 7.1 Introduction 7.2 The Simulacrum 7.3 Memes 7.4 Emojis 7.5 The Global Brain 7.6 Posthumanism 7.7 Further Reading 8. Applications 8.1 Introduction 8.2 Clothing 8.3 Food 8.4 Visual Rhetoric 8.5 The Quest for Meaning 8.6 Further Reading Glossary of Technical Terms Index

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Book SynopsisTransnational Canadas marks the first sustained inquiry into the relationship between globalization and Canadian literature written in English. Tracking developments in the literature and its study from the centennial period to the present, it shows how current work in transnational studies can provide new insights for researchers and students. Arguing first that the dichotomy of Canadian nationalism and globalization is no longer valid in today's economic climate, Transnational Canadas explores the legacy of leftist nationalism in Canadian literature. It examines the interventions of multicultural writing in the 1980s and 1990s, investigating the cultural politics of the period and how they increasingly became part of Canada's state structure. Under globalization, the book concludes, we need to understand new forms of subjectivity and mobility as sites for cultural politics and look beyond received notions of belonging and being. An original contribution to the study of Canadian literature, Transnational Canadas seeks to invigorate discussion by challenging students and researchers to understand the national and the global simultaneously, to look at the politics of identity beyond the rubric of multiculturalism, and to rethink the slippery notion of the political for the contemporary era.Trade Review"In presenting transnational Canadas as a process, and a practice, Dobson enacts an ethics of reading that accounts for not only the texts of CanLit but also the contexts in which they are produced, circulated, and consumed, read and re-read, by academic and non-academic readers alike." - Gillian Roberts, University of Nottingham, British Journal of Canadian Studies, Volume 23 (Number 2), 2010``Dobson moves deftly between textual and contextual analysis: in approaching established, canonical texts, he examines both their canonicity and the form and content of the works themselves; in his study of more recent work, his attention to the implications of such phenomena as the Giller Prize persuasively argues that we must consider Canadian literature within its economic context, given the function of books as 'cultural commodities that participate in the logic of capital'.'' -- Gillian Roberts, University of Notthingham -- British Journal of Canadian Studies, 23.2, 201012``Arguing from the premise that `writing in Canada has become transnational,' Dobson (Mount Royal College, Canada) ponders `questions of belonging and subjectivity in the world of global capitalism.' He begins in the 1960s and 1970s with the exclusive, anti-American nationalism of Margaret Atwood's Surfacing and Survival, Dennis Lee's Civil Elegies, and the messianically weak proto-postmodernsim of Leonard Cohen's Beautiful Losers. Even more polemically, he reads the multiculturalism of the 1980s event in Joy Kagawa's Obasan amd Michael Ondaatje's In the Skin of the Lion to be problematic, confused, and ultimately co-opted by the dominant state discourse they superficially appear to challenge; Jeanette Armstrong's Slash, Dobson argues, remains that decade's most coherent and cogent challenge to the legacy of colonialism. Attempting to construct a `transnational theory' at the intersections of Marxism, deconstruction, postcolonialism, and indigenous thinking in the current decade, Dobson discovers in Roy Miki's Surrender and Dionne Brand's What We All Long For writing that successfully articulates `new subjectivities' emerging under transnationalism, although he points out that the awarding of a recent Giller Prize to Vincent Lam's Bloodletting and Miraculous Cures shows the power and persistence of the market forces that have turned `mainstream multiculturalism' into `commodification of difference.'.... Recommended.'' -- D.R. McCarthy, Huron University College -- CHOICE, April 2010, 201004``Transnational Canadas is the first book-length consideration of transnationalism's effects on the production of Canadian literature, on critical responses to it and, in a more general sense, on the political and social climate of the country as we consider issues of identity and belonging. As such, the book is significant and welcome. Broad in scale, it is an excellent survey of changing approaches to the idea of a national literature in the last fifty years.... Dobson balances theoretical discussion with readings of key Canadian texts, highlighting the debates these texts have provoked throughout their critical reception.... Throughout, Dobson's voice is assured, clear and often wryly funny.... Transnational Canadas is both an excellent history of political movements within the Canadian literary and cultural scene, and a foundational text itself, one which will be integral to scholarship going forward.'' -- Susanne Marshall, Dalhousie University -- The Dalhousie Review, Spring 2010, 201007``Kit Dobson likes to dive into cultural theory at the deep end.... Transnational Canadas is sophisticated, engrossing.'' -- Jon Kertzer -- University of Toronto Quarterly, Volume 81, number 3, Summer 2012, 201211Table of ContentsTable of Contents for Transnational Canadas: Anglo-Canadian Literature and Globalization by Kit Dobson Introduction: Globalization and Canadian Literature PART ONE: Reconstructing the Politics of Canadian Nationalism Introduction to Part One Chapter One: Spectres of Derrida and Theoryâs Legacy Chapter Two: Ambiguous Resistance in Margaret Atwoodâs Surfacing Chapter Three: Nationalism and the Void in Dennis Leeâs Civil Elegies Chapter Four: Leonard Cohenâs Beautiful Losers and the Crisis of Canadian Modernity Conclusion to Part One PART TWO: Indigeneity and the Rise of Canadian Multiculturalism Introduction to Part Two Chapter Five: Critique of Spivakian Reason and Canadian Postcolonialisms Chapter Six: Multiculturalism and Reconciliation in Joy Kogawaâs Obasan Chapter Seven: Multicultural Postmodernities in Michael Ondaatjeâs In the Skin of a Lion Chapter Eight: Dismissing Canada in Jeannette Armstrongâs Slash Conclusion to Part Two PART THREE: Canada in the World Introduction to Part Three Chapter Nine: Transnational Multitudes Chapter Ten: Mainstreaming Multiculturalism? The Giller Prize Chapter Eleven: Global Subjectivities in Roy Mikiâs Surrender Chapter Twelve: Writing Past Belonging in Dionne Brandâs What We All Long For Conclusion to Part Three Conclusion: Transnational Canadas Bibliography Index

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Book SynopsisExplores the central theme of Romantic poetry in the works of the most important German Romantic poet of all. Goethe, in association with his younger Romantic compatriots the Schlegels, Novalis, Fichte, and Schelling, struggled with the subject-object dichotomy, and tried to bridge the gap between self and other, consciousness and nature.His theory and practice prefigured the Romantics' determination to display and interrogate the linguistic and cultural structures informing their own thinking and modes of representation--what Goethe calls one's "Vorstellungsart." His work exploits, subverts, and supplants inherited conventions and signs, demonstrating with virtuosic irony that literature is a system of texts, pre-texts, and pre-established but dynamic conceptual models. Love and Deathin Goethe:"One and Double" explores Goethe's use, in a wide range of his poetry and prose, of the theme of Liebestod (love and death) and related embodiments of the paradox of unity in duality. Ellis Dye also examinesGoethe's use of other themes related to love and death--the femme fatale, the vagina dentata, Frau Welt, the Lorelei, venereal disease, the Lustmord--and considers issues of selfhood and individuation as wellas the possibility that the love-death theme contains an implicit gender bias toward the existential fact of personal separateness. Poems, plays, and novels are dealt with, nevertheless, as works of art, not only as illustrationsof an idea or as points of intersection in a system of rhetorical conventions, and are examined for intellectual cohesiveness, elegance, and integrity of design as well as special meanings and effects. Love and Death in Goethe:"One and Double" explores the meaning of the central theme of Romantic poetry in the works of the most important Romantic poet of all. Students of literary culture, both the lay reader and the Goethe specialist, will be enlightened by its approach and find pleasure and instruction in its revelations. Robert Ellis Dye is Professor of German at Macalester College.Trade ReviewIn this impressive study one encounters a densely woven tapestry of argument from a scholar of literature and philosophy...Dye offers valuable commentary on the perspectives of major Goethe scholars and makes lively reference to contemporaneous popular culture. Essential. * CHOICE *Solid scholarship and well-made books, not short-lived provocation is what we have come to expect from the series 'Studies in German literature, linguistics, and culture' by Camden House. This volume is an important contribution to the study of Goethe as an essential part of and even pioneer of European Romanticism. * GERMAN QUARTERLY *By showing the parallels between Goethe's worldview and Romantic irony, [Dye] is able to firmly connect the dots between Goethe and his younger Romantic contemporaries. Scholars will find this innovative approach to Goethe both refreshing and insightful. * GERMAN STUDIES REVIEW *Ellis Dye has ... made an extremely important contribution to contemporary Goethe studies, drawing upon a vast array of Goethe's works, and offering interpretations that are often bold and compelling. * SPRACHKUNST *Table of ContentsIntroduction Issues: Some Implications of the Link between Love and Death Incorporating Tradition Frau Welt. Veneral Disease. Femmes Fatales Die Leiden des jungen Werthers Stella: Eine Schauspiel für Liebende Intrusions of the Supernatural Wilhelm Meisters Lehrjahre: Identity and Difference Poetic Ambiguity: "Selige Sehnsucht" Die Wahlverwandtschaften: Romantic Metafiction Love and Death in Faust Truth, Paradox, Irony Virtuosity Works Cited Index

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Book SynopsisA genuinely accessible introduction to Freud's theory and its application to literary and cultural studies. Few figures have had as much influence on Western thought as Sigmund Freud. His ideas permeate our culture to such a degree that an understanding of them is indispensable. Yet many otherwise well-informed students in the humanities labor under misconceptions about Freudian theory. There are countless introductions to Freudian psychoanalysis but, surprisingly, none that combine a genuinely accessible account of Freud's ideas with an introduction to their use in literary and cultural studies, as this book does. Written specifically for use by advanced undergraduate and graduate students in courses dealing with literary and cultural criticism, it is also of interest to the general reader. The first part of the book explains Freud's key ideas and refutes many popular misconceptions, using examples throughout. The assumption underlying this account is that Freud offers not simply a model of the mind, but an analysis of the relation between the individual and society. The second part addresses the implications of Freudian psychoanalysis for the study of literature and culture, again using plentiful examples. Existing books focus either onFreudian psychoanalysis in general or on psychoanalytic literary or cultural criticism; the latter tend to be abstract and theoretical in nature. None of them are suitable for readers who are interested in psychoanalysis as a tool for literary and cultural criticism but have no firm knowledge of Freud's ideas. Freud's Theory and Its Use in Literary and Cultural Studies fills this gap. Henk de Berg is Professor of German at the Universityof Sheffield, UK.Trade ReviewThis is as good an introductory text as one can possibly hope for. - -- Peter Gay[Henk de Berg] pairs a brief, clear introduction to Freud and a demonstration of how thinking about Freud can enrich literary and cultural studies. His Freud is one of the most convincing assessments of that oft-maligned thinker in years... The book reconstructs a Freud of deep human sympathies, wide reading, and wide-ranging importance... Well researched and including a brief bibliography.... Highly recommended. * CHOICE *[The book] is clearly and forcefully written, keeps technical language to a minimum, brings in numerous real-life examples ... and firmly opposes many of the current cliches about Freud and psychoanalysis. * AMERICAN IMAGO *[de Berg's] narrative map for psychoanalysis has just the right navigational markers. * GERMAN STUDIES REVIEW *...clear, lively, unpedantic... It serves its purpose well. * GERMAN QUARTERLY *[A] new standard work that provides an introduction to the bases of Freudian literary interpretation.... * GERMANISTIK *[A]n incisive, clearly structured yet never simplified introduction to Freud....Throughout, this is a critical guide in the very best sense and an invaluable text for teachers of cultural studies to recommend to students new to Freud or sceptical of his theories. * FORUM OF MODERN LANGUAGE STUDIES *[T]his introduction to Freud succeeds brilliantly in presenting complex ideas lucidly. * MODERN AUSTRIAN LITERATURE *

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Book SynopsisNew, carefully focused essays providing a thorough examination of Hemingway's groundbreaking non-fictional work. Published in 1932, Death in the Afternoon reveals its author at the height of his intellectual and stylistic powers. By that time, Hemingway had already won critical and popular acclaim for his short stories and novels of the late twenties. A mature and self-confident artist, he now risked his career by switching from fiction to nonfiction, from American characters to Spanish bullfighters, from exotic and romantic settings to the tough world of theSpanish bullring, a world that might seem frightening and even repellant to those who do not understand it. Hemingway's nonfiction has been denied the attention that his novels and short stories have enjoyed, a state of affairs this Companion seeks to remedy, breaking new ground by applying theoretical and critical approaches to a work of nonfiction. It does so in original essays that offer a thorough, balanced examination of a complex, boundary-breaking, and hitherto neglected text. The volume is broken into sections dealing with: the composition, reception, and sources of Death in the Afternoon; cultural translation, cultural criticism, semiotics, and paratextual matters; and the issues of art, authorship, audience, and the literary legacy of Death in the Afternoon. The contributors to the volume, four men and seven women, lay to rest the stereotype of Hemingway as a macho writer whom women do not read; and their nationalities (British, Spanish, American, and Israeli) indicate that Death in the Afternoon, even as it focuses on a particular national art, discusses matters of universal concern. Contributors: Miriam B. Mandel, Robert W. Trogdon, Lisa Tyler, Linda Wagner-Martin, Peter Messent, Beatriz Penas Ibáñez, Anthony Brand, Nancy Bredendick, Hilary Justice, Amy Vondrak, and Keneth Kinnamon. MiriamB. Mandel teaches in the English Department of Tel Aviv University.Trade ReviewMandel and her scholarly companions traverse a vast territory in this, the most extensive exploration to date of Hemingway's longest and most complex work of non-fiction. * THE HEMINGWAY REVIEW *

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Book SynopsisFocuses on the cultural, philosophical, political, and scholarly uses of "orientalism" in the German-speaking and Central and Eastern European worlds from the late eighteenth century to the present day. The concept and study of orientalism in Western culture gained a changed understanding from Edward Said's now iconic 1978 book Orientalism. However, recent debate has moved beyond Said's definition of the phenomenon, highlighting the multiple forms of orientalism within the "West," the manifold presence of the "East" in the Western world, indeed the epistemological fragility of the ideas of "Occident" and "Orient" as such. This volume focuses on the deployment -- here the cultural, philosophical, political, and scholarly uses -- of "orientalism" in the German-speaking and Central and Eastern European worlds from the late eighteenth century to the present day. Its interdisciplinary approach combines distinguished contributions by Indian scholars, who approach the topic of orientalism through the prism of German studies as practiced in Asia, with representative chapters by senior German, Austrian,and English-speaking scholars working at the intersection of German and oriental studies. Contributors: Anil Bhatti, Michael Dusche, Johannes Feichtinger, Johann Heiss, James Hodkinson, Kerstin Jobst, Jon Keune, Todd Kontje, Margit Köves, Sarah Lemmen, Shaswati Mazumdar, Jyoti Sabarwal, Ulrike Stamm, John Walker. James Hodkinson is Associate Professor in German Studies at Warwick University. John Walker is Senior Lecturer in EuropeanCultures and Languages at Birkbeck College, University of London. Shaswati Mazumdar is Professor in German at the University of Delhi. Johannes Feichtinger is a Researcher at the Österreichische Akademie der Wissenschaften.Trade ReviewThis book expands and deepens our understanding of European orientalist discourses by not only examining the relatively neglected field of Germanophone orientalism, but also by looking further East to encompass the utterly overlooked orientalisms of Czechoslovakia, Hungary, and Russia. This collection is required reading for anyone interested in orientalism, travel writing, and the cultural history of Central and Eastern Europe. -Robert Lemon, University of Oklahoma, author of Imperial Messages: Orientalism as Self-Critique in the Habsburg Fin-de-Siècle -- Robert Lemon, University of Oklahoma, author of Imperial Messages: Orientalism as Self-Critique in the Habsburg Fin-de-SiècleTable of ContentsPreface Introduction (Re)translating the West: Humboldt, Habermas, and Intercultural Dialogue Friedrich Schlegel's Writings on India: Reimagining Germany as Europe's True Oriental Self Germany's Local Orientalisms Tales from the Oriental Borderlands: On the Making and Uses of Colonial Algiers in Germanophone Travel Writing from the Maghreb around 1840 The Jew, the Turk, and the Indian: Figurations of the Oriental in the German-Speaking World M. C. Sprengel's Writings on India: A Disenchanted and Forgotten Orientalism of the Late Eighteenth Century Occident and Orient in Narratives of Exile: The Case of Willy Haas's Indian Exile Writings Distant Neighbors: Uses of Orientalism in the Late Nineteenth-Century Austro-Hungarian Empire Modes of Orientalism in Hungarian Letters and Learning of the Nineteenth and Twentieth Centuries Where the Orient Ends? Orientalism and Its Function for Imperial Rule in the Russian Empire Noncolonial Orientalism? Czech Travel Writing on Africa and Asia around 1918 Oriental Sexuality and Its Uses in Nineteenth-Century Travelogues Notes on the Contributors Index

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Book SynopsisAn insightful lens into the contemporary state of post-factual politics, this timely book explores the perceived binary nature of facts and emotions, suggesting ways to integrate them. Anna Durnová shows that in order to understand post-factual politics, we must unveil the role of emotion in the discursive registers through which politics is constructed and knowledge is legitimized. By analysing and comparing scientists' protests against the Trump presidency with famous scientific controversies in modern medicine, this book redefines truth as a negotiation in public discourse between the interplay of values, beliefs and facts. Chapters examine the ways in which people see emotions as being opposed to facts, unpacking how this ultimate opposition limits public discussion on science in the wake of alternative facts and 'fake news'. Political science students and academics will find the new discussion of post-factual politics through the lens of emotions a timely and important read. This book is also ideal for social movements scholars with the March for Science a key case study used to examine the gap between emotions and facts in modern day times.Trade Review'The defense of science as being free of human passions is worse than ineffective. It is part of the problem, driving public alienation from the scientific enterprise, while blinding us to the causes of that alienation. Durnova's original analysis points to a way forward that refuses to censor the emotions that lie at the heart of the production of truth.' --Daniel Breslau, Virginia Tech, US'How do we negotiate the topsy-turvy world of 'the post-factual condition'? That's the timely question Anna Durnová poses with her important new book. Citizens responding to brazen demagoguery must now protest 'for reality'. It can get emotional, as the quest for truth usually is. Durnová offers insights crucial to the way ahead.' --Douglas Torgerson, Trent University, Canada, and author of The Promise of Green Politics: Environmentalism and the Public Sphere'Social research should provide counterintuitive insights, and this book does precisely that, questioning how we tend to juxtapose emotions and facts. Whilst developing broader historical insights, it is also remarkably relevant to the current era.' --Patrick Baert, University of Cambridge, UKTable of ContentsContents: Introduction To Post-Factual Politics 1. The Lost Battle On Truth 2. Vexatious Knowledge 3. The Partisans Of Truth 4. Understanding Emotions In The Post-Factual World Index

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Book SynopsisThe 'law-language-law' theme is deeply engraved in Occidental culture, more so than contemporary studies on the subject currently illustrate. This insightful book creates awareness of these cultural roots and shows how language and themes in law can be richer than studying a simple mutuality of motives. Focusing on the multilevel phenomenon of 'speech', Jan M. Broekman explores the history of this theme, from the West-European Middle Ages, through to today s globalization. Existing philosophical concepts are studied for their views on 'alter', other and otherness in speech, alongside scientific approaches including 'semiotics', 'structuralism' and, in particular, 'legal consciousness'. This state-of-the-art book unveils today s problems with the two faces of language: the analog and the digital, on the basis of which our smart phones and Artificial Intelligence create modern life. Innovative and explorative, Rethinking Law and Language will be of value to law scholars, social scientists and psychologists alike. The investigation of professional language and the impact of digital communication on social relations will also appeal to judges and other officials as well as politiciansTrade Review'Ties between law and language have always been of interest in socially problematic situations as well as in legal and speech events in everyday life. Rethinking them brings us to Thomas Hobbes' Leviathan and later developments in Central European jurisprudence, to Marxian considerations, structuralism and sign theories. Unique in this book is the author's focus on problems with the two faces of language: the analog and the digital, on the basis of which our smart phones and Artificial Intelligence create modern life. How does law answer that challenge and is developing cyberlaw enough? Such questions remain unanswered as long as we do not focus on our personal responsibility for the event we call ''speech'' - the name of the flagship language - no matter whether we speak, Tweet or write on Facebook.' --Frank Fleerackers, KU Leuven, Belgium'A central thesis of this book is its recognition of the double definition of the term ''word'', which has also been neglected in studies of law and language relations. A ''word'' exists in analog and digital types of language, whereas conversions among those types seem to catastrophically diminish the appreciation and effects of a renewed appeal to personal responsibility inherent to speech. Any philosophy of the language-law relationship, the book suggests, should establish ''digit studies'': a branch that studies the digital media structures and its effects on languages around the globe.' --Anne Wagner, Lille University, France'I am struck by the way in which the book very convincingly weaves the idea of ''legal consciousness'' into the larger framework of legal semiotics, making the former inescapably an essential element of the latter. By all rights: that should serve as the headwater of a broad flow of discourse on the nature of law and language. Let's hope that this endeavour finds a good number of intelligent readers who are moved to respond.' --Philip T. Grier, Dickinson College, USTable of ContentsContents: 1. Rethinking Speech 2. Hobbes’ Frontispiece 3. Von Savigny’s ‘People’ 4. Signs Signify 5. Structuralism And Law 6. Alter’s Presence 7. What Language, What Law? 8. Word, Seme, Digit 9. The Flagship’s Wreckage References Index

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Book SynopsisThis book outlines the future of semiotic research in the study of urban spaces, with chapters authored by leading scholars in the field. It offers thought-provoking explanations of semiotic theory, methodology and applications with the goal of exploring recently developed approaches to the interpretive aspects of urban space.Capturing the advances in research techniques within the field, this book will introduce the reader to key contemporary debates within the study of urban spaces. Chapters focus on the important topics of meaning-making and interpretation within cities. State-of-the-art approaches are presented to provide an enlightening outlook into this ever-evolving subject area.Semiotic Approaches to Urban Space will be a valuable resource for both undergraduates and postgraduates in the fields of semiotics and urban studies, alongside those in disciplines such as visual studies and human geography. Researchers in these fields will find the cutting-edge research within this book to be of great interest.Trade Review‘This is an important, innovative book that provides a toolbox for the study of the city as a semiotic object. Showcasing key contributions by semiotic scholars, the book unveils the different meanings of urban space, from the intentions of city planning to the reinterpretations of real users.’ -- Patrizia Violi, University of Bologna, Italy‘This kaleidoscopic volume consolidates the semiotics of urban space through a collection of outstanding original contributions on educational space, monuments, planning, settlement, boundaries and others. The helmsmanship of the editors has ensured that this will be a landmark volume in the field for many years to come.’ -- Paul Cobley, Middlesex University, UK‘This book enriches our comprehension of cities as complex semiotic objects. In confronting space as a text in which multiple languages interact, the book provides an understanding of urban space and semiotics from post-war seminal thinkers to the present day. The contributions of prominent voices in the field make it an invaluable resource for academics and researchers across various disciplines.’ -- Agustín Cocola-Gant, University of Lisbon, PortugalTable of ContentsContents: Introduction to Semiotic Approaches to Urban Space 1 Federico Bellentani, Mario Panico and Lia Yoka PART I CONCEPTS 1 The semiotics of settlement space 16 Alexandros Ph. Lagopoulos 2 Ten theses for a semiotic study of the city: notes, observations, proposals 32 Gianfranco Marrone 3 Devices for the representation and the spectacularisation of urban space: views, landscapes and logo-monuments 67 Isabella Pezzini 4 Urban landscape as text 82 Olga Lavrenova 5 The complexity of cities and the semiotic gaze: keeping the ‘thickness’ of urban spaces 98 Francesco Mazzucchelli PART II MODELS 6 Semiotic models of settlement space 111 Alexandros Ph. Lagopoulos 7 Dynamics of madrasa learning institutions in the Ayyubid and Mamluk capital cities 137 Manar Hammad 8 Mental models of urban space and their semiotic means 157 Leonid Tchertov 9 Reworking boundaries: from gates to the architecture of openness 174 Charikleia Pantelidou 10 Semiotic space for native biota in the city 192 Riin Magnus, Tiit Remm and Kalevi Kull PART III ACTIVATIONS 11 Envisaging the city: roadmap for an interdisciplinary study of urban ‘facescapes’ 209 Massimo Leone 12 Spatial practices: convergences and dialogues between semiotics and urban planning 220 Pierluigi Cervelli 13 Resemiotisation of urban landscapes: relational geographies and signification processes in post-socialist cities 230 Mariusz Czepczyński 14 When schools intersect the everyday world of the city: educational space as a dialogical-transformative quality of the urban 244 Kyriaki Tsoukala 15 Urban activated public spaces in the contemporary city 257 Nikolaos-Ion Terzoglou 16 Metropoesis: semiotics, fictional cities and speculative urban design 266 Mattia Thibault, Vincenzo Idone Cassone and Gabriele Ferri Index 289

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Book SynopsisThis Research Handbook offers a comprehensive study of jurilinguistics that not only presents the latest international research findings among academics and practitioners, but also provides a new approach to the phenomena and nature of communicative flexibility, legal genres, vulnerability of interlingual legal communication, and the cultural landscape of legal translation.Chapters explore the theory of jurilinguistics investigating the features of a broad range of national discourses. Offering a unique perspective on the complex and dynamic relationship between language and the law, the impressive selection of contributors discuss the efficiency, flexibility and vulnerabilities of communication in legal settings. Anne Wagner and Aleksandra Matulewska approach the topic from a multidimensional standpoint, dealing with a myriad of topics, notably the general theory of jurilinguistics, the genres and characteristics of legal language, and the improvement of the quality of legal language.This discerning Research Handbook will appeal to a variety of academics and researchers in law, translation, jurisprudence, applied linguistics, and rhetoric, looking to broaden their understanding of jurilinguistics as an interdisciplinary and cross-cultural operation. It will also serve as both a theoretical and practical resource for lawyers, legislators, lawyer-linguists, and legal translation specialists alike.Trade Review‘Featuring contributions from a distinguished group of scholars in the field from around the world, the international breadth and scope of the chapters in this collection is particularly valuable in a field which has increasing importance for global justice.’ -- Janet Ainsworth, Seattle University School of Law, US‘With its focus upon the forefront of current research in language and law and its special focus upon critical aspects this Research Handbook is a gateway to the state of the art in the field. This characteristic is guaranteed through the choice of high-profiled researchers as authors.’ -- Jan Engberg, Aarhus University, DenmarkTable of ContentsContents: Foreword xvii Prospects and retrospects of jurilinguistics 1 Anne Wagner and Aleksandra Matulewska PART I JURILINGUISTICS AND ITS COMMUNICATIVE FLEXIBILITY 1 Researching the language of law 17 Marcus Galdia 2 Contributions of jurilinguists to law and its language: a threefold research strategy 35 Jean-Claude Gémar 3 Critical approaches to comparative legal linguistics 52 Jaakko Husa 4 Legal pragmatics 70 Dennis Kurzon 5 Legal lexicography 88 Máirtín Mac Aodha and Tanja Wissik 6 Corpus linguistics, methodology of jurilinguistics 104 Stanisław Goźdź-Roszkowski 7 Two strata of flexibility in jurilinguistics 117 Anne Wagner and Aleksandra Matulewska 8 Legal interpretation and the relevance of corpora 130 José Manuel Aroso Linhares 9 Approaching (in)determinacy and ultimacy in interpretation 144 Daniel Green PART II CONUNDRUM OF LEGAL GENRES 10 Legal genres in interdiscursive contexts 160 Vijay K. Bhatia 11 Genres and legal translation: A rationale and an agenda for legal transgenre studies 180 Esther Monzó-Nebot 12 Legal languages’ features 193 Paula Trzaskawka 13 Directions, tools, and risks in the study of metaphor in law 206 Michele Mannoni 14 Plain legal language campaigns 223 Eamonn Moran 15 Jurilinguistics and co-drafting in Canada 239 Marie-Hélène Girard 16 The language of the court 251 James Archibald 17 Persuasive or coercive? Cultural and institutional factors behind penalty-free laws in Japan and implications for management of COVID-19 264 Richard Powell PART III VULNERABILITY OF INTERLINGUAL LEGAL COMMUNICATION 18 Interlingual legal communication: valleys, hills and mountains of social inequality in legal translation and interpretation 282 Aleksandra Matulewska and Anne Wagner 19 Legal systems exposed: translation and vulnerabilities 301 Juliette Scott and John O’Shea 20 The day-to-day practice of jurilinguistics at the European Court of Human Rights: challenges and constraints for translators 322 James Brannan 21 Minority issues in legal communication 336 Andrés M. Urrutia Badiola 22 Social issues in legal communication on the internet 348 Ruth Breeze 23 Translation hindrances and linguistic (im)possibilities to challenge the Hungarian legal language 360 Réka Somssich PART IV CULTURAL LANDSCAPE OF LEGAL TRANSLATION 24 Perpetual pendulum in law 374 Anne Wagner, Sarah Marusek, Aleksandra Matulewska 25 Cultural constraints of legal interpretation and legal translation 390 Mario Ricca 26 Understanding translated language in the legal context: the Chinese challenge 406 Deborah Cao 27 Legal translation and interpreting in China: Practices, theoretical studies and future trends 419 Youping Xu and Wei Yu 28 Issues addressed in Arabic legal translation: a future perspective 437 Sonia A. Halimi and Rafat Y. Alwazna 29 Legal translation and court interpreting in Africa 452 Zakeera Docrat and Russell H. Kaschula 30 Translating the Civil Code of Louisiana into French and Spanish: a jurilinguistic exercise 471 Olivier Moréteau and Mariano Vitetta 31 Comparison of key clusters of translated Korean laws and untranslated American and British laws 486 Jeongju Yoo Index

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Book SynopsisThis comprehensive Research Handbook explores the wide variety of work conducted in legal semiotics, providing a thorough understanding of how the law works through signs and symbols. Demonstrating that the law is a strategical system of fluctuating signs, contributors critically analyse the ever-evolving conceptualisations of law and legal discourse.Bringing together leading international experts, this Research Handbook focuses on the material, everyday forms of law comprised by non-verbal legal semiotics. Contributors conduct culturally nuanced semiotic analyses of the modern world, covering topics from COVID-19, religion, and human rights, to comic books and music. Chapters consider the foundations of semiotics, as well as the philosophy of law, identifying the cross-cultural similarities in how legal semiotics and visual legal semiotics intersect. Ultimately, the Research Handbook demonstrates that the law is in a state of perpetual flux, with many unique dimensions only made visible by semiotic analysis.The Research Handbook on Legal Semiotics will be an invaluable resource for students and scholars of law, jurisprudence, legal culture, linguistics, and semiotics. It will also be an important guide for legal practitioners seeking to better understand the nuances of the legal system. >Trade Review‘This volume is an interdisciplinary tour de force. Scholars from around the world insightfully explore diverse signs and symbols of law. For those seeking to understand law in the evolving fullness of lived experience (including its cognitive, affective, social, cultural, and political dimensions) here is the place to begin.’ -- Richard K. Sherwin, New York Law School, US‘This book provides new legal semiotics on the one hand, and fields of a deepened and revisited understanding of rules in law and legal thought formation on the other. It distances itself from traditional ideas, inviting the reader to wander in new dimensions of space, images and perspectives which were hitherto unknown in legal research.’ -- Jan M. Broekman, KU Leuven, Belgium‘Law has not only a language but also a semiotics, a system of signs, texts and meanings that seek to bring order to the relationships among human beings. Never before this volume has an attempt been made to provide an all-encompassing tool for the study of such a system. Anyone working within the perimeter of linguistic, semiotic, and social studies of law will find this volume a distinctly useful starting point and reference.’ -- Massimo Leone, University of Turin, ItalyTable of ContentsContents: Foreword xviii John Brigham Preface xxiv Acknowledgements xxv Introduction: law as a strategical system of fluctuating signs 1 Anne Wagner and Sarah Marusek PART I LEGAL SEMIOTICS AS AN ARENA FOR LEGAL THOUGHTS 1 Understanding legal semiotics 11 Paolo Heritier 2 From analytical philosophy of law to legal semiotics 32 Marek Zirk-Sadowski 3 Legal philosophy and the promise(s) of legal semiotics 47 José Manuel Aroso Linhares 4 Legal semiotics, globalization, and governance 61 Larry Catá Backer 5 Legal semiotics and synaesthesia 86 Rostam J. Neuwirth 6 Constitutional semiotics as a post-positivist and post-modern approach to constitution and constitutionalism based on the linguistic, visual and emotional turns 105 Martin Belov 7 Semiotics and the space-time ingredients of legal experience 120 Mario Ricca 8 Narrative identity and human beings’ legal subjectivity 135 Bartosz Wojciechowski 9 Classical rhetoric, legal argumentation and the semiotics of law 146 Miklós Könczöl 10 Legal semiotics and Chinese philosophy 158 Magdalena Łągiewska PART II CULTURE-BOUND LEGAL SEMIOTICS, THE BACKBONE OF THE LAW 11 Law and religion in the United States and Japan: a comparative semiotic perspective 171 Frank S. Ravitch 12 The view: propertizing the visibility of distance 184 Sarah Marusek and Anne Wagner 13 Semiotic insecurity and fake news law 193 Ahmad Pakatchi 14 Beware of (bad and dangerous) metaphors: remarks made at the intersection of cognitive linguistics and law 209 Angela Condello 15 Semiotics of international law 220 Michael Salter 16 Introducing forensic semiotics in criminal investigations 237 Marcel Danesi 17 Legal semiotics and types of arguments in human rights cases in Russia 254 Anita Soboleva 18 Semiotics and cultural heritage law 267 Kamil Zeidler 19 Semiotics of trademark law and brand intellectual property 278 Kristian Bankov 20 Legal semiotics, culture and femi(ni)cide 289 Farid Samir Benavides Vanegas 21 Sex trafficking of girl children: a legal semiotics study of the Convention on the Rights of the Child 300 Clara Chapdelaine-Feliciati 22 Coloniality, international human rights and legal semiotics from the margins 313 Elisabeth Roy Trudel and Amy Swiffen PART III VISUAL LEGAL SEMIOTICS AS A FIGURATIVE SIGN-SYSTEM 23 Imaginal law 327 Peter Goodrich 24 The two-sided E-Agora 2.0: demojicracy and demonjicracy 338 Anne Wagner, Wei Yu, and Sarah Marusek 25 Photography, art, crime and law 353 Anita Lam 26 Image and the law – a Peircean approach to Mask Required posters during the COVID-19 pandemic 366 Nathalie Hauksson-Tresch 27 Cars and hate: legal semiotics of automobility and combustion masculinity 376 Kieran Tranter and Sarah Marusek 28 Legal semiotics, signs of colonization, signs of independence in India 394 Parineet Kaur 29 Comics and the law: jurisprudence with a comic face 404 Guilherme Vasconcelos Vilaça and Mark Thomas 30 Legal and social semiotics of environmental challenges 419 Dariusz J. Gwiazdowicz and Aleksandra Matulewska 31 Semiotic (de)construction of judges’ identities in China’s internet courts 433 Youping Xu 32 Legal scenographies and courts: tensions between past and present 447 Patrícia Branco 33 Law, music and semiotics 460 Robbie Sykes and Julia J.A. Shaw Index 479

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Book Synopsis“More than any other living scholar of medieval philosophy, Gyula Klima has influenced the way we read and understand philosophical texts by showing how the questions they ask can be placed in a modern context without loss or distortion. The key to his approach is a respect for medieval authors coupled with a commitment to regarding their texts as a genuine source of insight on questions in metaphysics, theology, psychology, logic, and the philosophy of language—as opposed to assimilating what they say to modern doctrines, or using medieval discussions as a foil for ‘new and improved’ conceptual schemes.” Jack Zupko, University of Alberta“Gyula Klima is widely recognized as one of the world’s leading experts on thirteenth and fourteenth-century Latin philosophy, with his own, distinctive analytic approach, which brings out both the similarities and differences between medieval and contemporary logic and semantics.” John Marenbon, Trinity College, University of Cambridge “Gyula Klima has been a towering figure in the field of medieval philosophy for decades. His influence comprises not only the scholarly results of his work, but also intense and generous mentorship of students and junior colleagues. This volume is a perfect reflection of the esteem that he enjoys around the world, collecting excellent pieces by established as well as up-and-coming scholars of medieval philosophy.” Catarina Dutilh Novaes, Vrije Universiteit Amsterdam“For four decades now, Gyula Klima has been setting the standard among medievalists for philosophical sophistication and historical rigor. This collection of wide-ranging studies from leading scholars in the field offers a worthy tribute to that legacy.” Robert Pasnau, University of Colorado BoulderGyula Klima is Professor of Philosophy at Fordham University, and Senior Research Fellow, Consultant, and the Director of Institute for the History of Ideas of the Hungarian Research Institute in Budapest. In 2022, the President of Hungary awarded him the Knight’s Cross of the Hungarian Order of Merit, “in recognition of his outstanding academic career, significant research work and exemplary leadership.” In this volume, colleagues, collaborators, and students celebrate Klima’s project with new essays on Plotinus, Anselm, Aquinas, Buridan, Ockham and others, exploring specific questions in philosophy of mind, philosophy of language, metaphysics, and logic.No contemporary surpasses Kripke and Klima in semantics and metaphysics, but only Gyula Klima’s thought ranges flawlessly over classical philosophy as well. The volume is a fitting tribute to the master. David Twetten, Marquette UniversityTable of Contents

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Book Synopsis Our understanding of CS Peirce, and his semiotics, is largely influenced by a twentieth century perspective that prioritizes the sign as a cultural artifact, or as one that that 'distorts', in some way, our understanding of the empirical world. Such a perspective will always undermine appreciation of Peirce as a philosopher who viewed signs as the very mechanisms that enable us to understand reality through concept formation. The key to this repositioning of Peirce is to place his work in the broad frame of Hegelian philosophy. This book evaluates, in detail, the parallels that exist between Peircean and Hegelian thought, highlighting their convergences and also the points at which Peirce departs from Hegel's position. It also considers the work of Vygotsky on concept formation showing that both are, in fact, working within the same Hegelian template. This book, therefore, contributes to our broader understanding of Peircean semiotics. But by drawing in Vygotsky, under the same theoretical auspices, it demonstrates that Peirce has much to offer contemporary educational learning theory.

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Book SynopsisThis book examines practices on the relationship between sign and meaning in the Pre-Imperial period of China from the semiotics perspective. Although the Chinese civilization did not develop a comprehensive semiotics system in that period, they are highly semiotic in many ways. The thinking and application of signs of Chinese people can be found in many classics, such as The Book of Changes, The Analects of Confucius, Tao De Jing and Zhuangzi. This book begins its study by re-examining the semiotic thoughts contained in The Book of Changes and inquiries into the thoughts of the major philosophers of different schools. It provides insights into the findings of these philosophers concerning the relationship between sign and meaning. In particular, it concentrates on how the prosperity of the various contending semiotic thoughts complemented each other in forming a sign system. In addition, the book also emphasizes the wholeness and associativity of observing things and studying relevant signs of Chinese people. As the first monograph in any language to systematically summarize Chinese semiotic thought in the Pre-Imperial period, this book helps promote understanding of the traditional Chinese culture and mindset.Table of ContentsSemiotic Significance of Zhouyi.- Confucian’s Thoughts on Semiotics.- Semiotic Thoughts in Taoism.- Semiotic Thoughts of the School of Names and Mohist School.- The Endgame of Pre-imperial Semiotic Thoughts.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThis highly illustrated text develops the first systematic analysis of the ways we interpret language as it is materially placed in the world. This is essential reading for anyone with an interest in language and the way we communicate.Trade Review'This is an important and highly original book which is likely to initiate a whole new approach to teaching and researching language in social life.' – BAAL Book Prize Panel'Discourses in Place is a pioneering study that establishes the field of geosemiotics.' – Linguist List'This is a useful book for the study of semiotics, human geography and cultural anthropology ... Written in a reader-friendly style, gurus, undergraduates and laypeople will find it accessible and informative.' – Discourse StudiesTable of Contents1: Geosemiotics 2: Indexicality 3: The Interaction Order 4: Visual Semiotics 5: Interlude on Geosemiotics 6: Place Semiotics: Code Preference 7: Place Semiotics: Inscription 8: Place Semiotics: Emplacement 9: Place Semiotics: Discourse in Time and Space 10: Indexicality, Dialogicality, and Selection in Action Glossary References

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThis book explores visual political engagement online â how citizens participate in the dynamism of life in society by expressing their opinions and emotions on various issues of democratic life in image-based social media posts, independently of collective actions.Looking beyond large digital social movements to focus on the everyday, the book provides a well-documented and comprehensive framework of key notions, concrete methods and examples of empirical insights into everyday visual citizenship on social media. It shows how the visual has become ubiquitous in citizensâ communication on social media, focusing on how citizens use visual content to express their emotions and opinions on social media platforms when they discuss politics in a large sense.With this book, every reader interested in political communication, visual communication and/or new media is fully equipped to analyse everyday visual citizenship on social media platforms.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

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Book SynopsisSymbols increasingly dominate international communication. Their power was demonstrated by the events of 9/11 and the war against terrorism. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context. In this book, John Fraim examines 9/11 in light of global symbolism. While the events of 9/11 represented the beginning of the war against terrorism, Fraim notes the real ''battle of symbols'' started long before September 11th and will continue long after the fall of the Taliban regime or Saddam Hussein. The book observes the response of the American symbolism industry to the events of 9/11. As Fraim notes, the events of 9/11 offered a rare opportunity to observe how American symbols are created (by Madison Avenue advertising and Hollywood entertainment), communicated (by New York media) and managed (by Washington public relations). One of the more hopeful outcomes of 9/11 was the instigation of an international dialogue about the power of symbols. From this continuing dialogue America and the world have gained a new awareness of the growing power of symbols. Whether this awareness will lead to a new understanding of symbols on a national and global scale is one of the most important questions facing America (and the world) today.

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