Semiotics / semiology Books

Book Synopsis“If his cypher was discovered too soon, his life would be the forfeit. If never, his labour would be in vain."In this volume, we invite you to reflect on all the ways messages can be hidden – and uncovered – in other messages. More than that, we invite you to think about the relationship between the within and the without, and what it tells us about ourselves. Look Again is a compilation of curious poems, short texts and extracts from longer works that all have something to hide or reveal, taking their cues from riddles, cyphers and imaginary languages.Be aware: you may be left with a mind to see secret writing everywhere you look.

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Book SynopsisThe Semiotics of Love brings together work on early symbolism, literary practices, and contemporary communication on the theme of romance and the idea of love to forge an understanding of the semiotic-cultural side of romance. Moving beyond psychological and neuroscientific scholarly analyses of love, Marcel Danesi works to interrogate the cultural constructions of love across societies. This book analyzes romantic love from the general perspective of semiotics—that is, from its more generic interpretive angle, rather than its more technical one. The specific analytical lens used is based on the notion that we convert our feeling structures into sign structures (words, symbols) and sign-based constructions (texts, rituals, etc.), which then allow us to reflect upon something cognitively, rather than just experience it physically and emotionally.Table of Contents1. XOXO: The Religious Origins of Romantic Symbols2. The Language of Love3. Love and Sex: Are the Two Connected?4. Writing Love: The Literature of Romance5. Love in Images6. Love Rituals7. Love and Marriage: Do They Go Together Lie a Horse and Carriage?

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Book SynopsisThis book introduces relational thinking to political analysis. Instead of merely providing an overview of possible trajectories for articulating a relational political analysis, Peeter Selg and Andreas Ventsel put forth a concrete relational theory of the political, which has implications for research methodology, culminating in a concrete method they call political form analysis. In addition, they sketch out several applications of this theory, methodology and method. They call their approach “political semiotics” and argue that it is a fruitful way of conducting research on power, governance and democracy – the core dimensions of the political – in a manner that is envisioned in numerous discussions of the “relational turn” in the social sciences. It is the first monograph that attempts to outline an approach to the political that would be relational throughout, from its meta theoretical and theoretical premises through to its methodological implications, methods and empirical applications. Trade Review“It is more than an introduction, since it makes an in-depth analysis of different theoretical traditions to, in the end, present a synthesis that constitutes an important contribution to the literature on this subject.” (Farid Samir Benavides‑Vanegas, International Journal for the Semiotics of Law, Vol. 34, 2021)Table of ContentsIntroduction: political semiotics as a theory, methodology and method of relational political analysisChapter 1: The ‘Relational Turn’ in the Social SciencesChapter 2: Relational approach to the political: power, governance, and democracyChapter 3: Three concepts of semioticsChapter 4: A framework of political semiotics: political logic of the semiosphereChapter 5: Political semiotics and the study of the political: power, governance and democracyChapter 6: Political semiotics as a constitutive explanation and abductive research logicChapter 7: From methodology to methods and applications: introducing political form analysisChapter 8: Application of relational political analysis: political semiotic explanation of the constitution of digital threatsConclusion: The Subject and Agenda for Relational Political Analysis

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Book SynopsisThis book reports on cutting-edge concepts related to Bourbaki’s notion of structures mères. It merges perspectives from logic, philosophy, linguistics and cognitive science, suggesting how they can be combined with Bourbaki’s mathematical structuralism in order to solve foundational, ontological and epistemological problems using a novel category-theoretic approach. By offering a comprehensive account of Bourbaki’s structuralism and answers to several important questions that have arisen in connection with it, the book provides readers with a unique source of information and inspiration for future research on this topic.Table of ContentsChapter 1: Reflections on Bourbaki's Notion of "Structure" and Categories.- Chapter 2: Bourbaki and Foundations.- Chapter 3: Forms of Structuralism: Bourbaki and the Philosophers.- Chapter 4: Ladders of sets and isomorphisms The shortcomings of Bourbaki’s notion of “structure”.- Chapter 5: The difficulty of neutrality A graph-theoretical solution.- Chapter 6: The wrapped dimension of Bourbaki’s structures mères.

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Book SynopsisJaan Valsiner has made numerous contributions to the development of psychology over the last 40 years. He is internationally recognized as a leader and innovator within both developmental psychology and cultural psychology, and has received numerous prizes for his work: the Alexander von Humboldt prize, the Hans Killian prize, and the Outstanding International Psychologist Award from the American Psychological Association. Having taught at Universities in Europe, Asia and north and south America, he is currently Niels Bohr professor at Aalborg University, Denmark. This book is the first to discuss in detail the different sides of Valsiner’s thought, including developmental science, semiotic mediation, cultural transmission, aesthetics, globalization of science, epistemology, methodology and the history of ideas. The book provides an overview, evaluation and extension of Valsiner’s key ideas for the construction of a dynamic cultural psychology, written by his former students and colleagues from around the world.Table of Contents1. Introduction—Brady Wagoner, Bo Allesøe Christiansen, Carolin Demuth Part I. Rethinking the History of Psychology 2. Valsiner and van der Veer: A case of intellectual interdependency—Rene van der Veer 3. Jaan Valsiner: A Ganzheitspsychologist?—Rainer Diriwächter 4. The Self inside Us: Biologism, internalization, quantification and science—Martin Dege 5. Rising up to humanity: Towards a cultural psychology of Bildung—Svend Brinkmann Part II. Developmental Science in the Making 6. The dynamics of agency and context in human development: Holism revisited—Nancy Budwig 7. Forever feeding forward—Tania Zittoun 8. The construction of generalized knowledge: First essay on abbreviation—Maria C.D.P. Lyra 9. The concept of Irreversible Time—Dany Boulanger 10. The trajectory of Jaan Valsiner’s Thought— James Wertsch 11. The bounded indeterminancy of tradition— Lívia Mathias Simão Part III. The Semiotic Mind 14. A stroll through the birthplace of signs—Carlos Cornejo 15. Expansive and restrictive semiosis—Alex Gillespie 16. Hypergeneralized affective-semiotic fields: The generative power of a construct—Angela Branco 17. Unfolding semiosis: The field of mediated activity— Maria-Cécile Bertau Part IV. Cultural Transmission and Transformation 12. Culture as a creative process—Vlad Glaveanu 13. The Carnivalesque pedagogy: Jaan as a pedagogist?!—Kyoko Murakami 14. Overcoming the binary logic of biculturalism—Elke Murdock 15. Sense of belonging in the context of migration—Isabel Albert & Stephanie Barros 16. Political plasticity and culture—Fathali M. Moghaddam V. Aesthetics in Culture and Mind 23. Aesthetic Notes on Ornamented Lives— Robert Innis 24. Pleromatization: Bringing psychology closer to human experience—Hroar Klempe & Olga Lehman 25. The Vorbild of Donor Portraits and Cultural Psychology— Lucas Mazur 26. Poetic Genesis: Intimacy as a special form of boundary dynamics—Emily Abbey & Ana Cecilia Bastos 27. The fabric of (faked) behaviors shows in theater rehearsals— Alberto Rosa VI. Psychology as a Global Science 27. Local ideas for a global science— Nandita Chaudhary 28. From cross-cultural psychology towards a collective culture of general psychology— Pernille Hviid & Jacob Waag-Villadsen 29. The relationalism of Jaan Valsiner —Danilo Silva Guimarães 30. Jaan Valsiner, creator of opportunities for cultural ecology—Xiaowen Li, Shuangshuang Xu and Aruna Wu VII. Epistemological Foundations of Psychology 33. The science of psyche: Jaan Valsiner’s way at the frontiers—Aaro Toomela 34. Ideas and challenges for cultural psychology— Sergio Salvatore 35. Action-theoretical cultural psychology and the decentred subject— Jürgen Straub 36. Valsiner on Facts: making cultural practices explicit—Bo A. Christensen 37. Bridging: Some personal reflections— Jens Mammen VIII. Innovating Methodology 38. Method as Process— Mariann Märtsin 39. Catalysis in cultural psychology: Its past and future— Zack Beckstead 40. The Catalytic powers of psychoanalytic thought models—Erik Stänicke and Tobias Lindstad 41. Interpersonal psychoanalysis as a culturally unique field— Philip Rosenbaum 42. From ‘I-AM’ to ‘WE-AM’ predicates— Kevin Carriere 43. Trajectory equifinality approach— Tatsuya Sato, Teppei Tsuchimoto, Yasuda Yuko, and Ayae Kido IX. Concluding Comments 43. Jaan Valsiner

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Book SynopsisThis book offers an in-depth, cross-cultural and transdisciplinary discussion of the translatability of social emotions. The contributors are leading philosophers, semioticians, anthropologists, communication and translation theorists from Europe, America and Australia. Part I explores the translatability of emotions as a culturally embedded social behaviour that requires a contextualized interpretation of their origins and development in different social and cultural settings. These studies make useful preparations for the studies introduced in Part II that continue investigating the cultural and sociological influence of the development of social emotions with a special focus on the dialogical relation to the body and to others. Part III presses on delving into specific types of emotions which underscore social interactions at both the community and individual levels, such as dignity, (im-)politeness, self-regard and self-esteem. Finally, Part IV offers a further development on the preceding parts as it discusses problems of translation, expressibility and mass-medial communication of emotions. This book will engage translation scholars as well as those with a broader interest in the study and interpretation of emotions from different fields, perspectives and disciplines.Trade Review“This informative and up-to-date volume is an essential read for those interested in the interaction of emotion with language, meaning, consciousness, social practices and translation, particularly from a cross-cultural and transdisciplinary perspective. It provides valuable insights into the translatability of human emotions and serves as a foundation for further research and advancement in this emerging field.” (Yanjin Liu, Emotions: History, Culture, Society, Vol. 7 (1), 2023)“This volume’s strengths are, first and foremost, the fascinating nature of the topics. For those of us who are not widely read in the semiotics of emotions, we can delve into just about any chapter … . Another strength is the breadth and depth of the authors’ and editors’ knowledge. … it’s easy to see how this collection of essays would provide stimulating reading for graduate students and researchers in translation studies … .” (Derrin Pinto, Hispania, Vol. 106 (2), June, 2023)Table of ContentsIntroduction, Susan Petrilli.- Part I: On the Transaltability of Emotions.- Alterity and the Translatability of Emotions as the Foundation of Self, Language and Living Together; Susan Petrilli and Augusto Ponzio.- Why Emotions Translate, but Feelings Do Not: Insights from Peirce; Winfried Nöth.- Feeling and Its Unfolding; Lucia Santaella.- Body, Emotion and Semiosis: Translating Emotion into Action; Jacques Fontanille.- Part II: Speaking Emotions Listening to the Body and to Others.- Emotions as Discourse; Alphonso Lingis.- On a Biology of Emotions and Its role in Cultural Evolution; Elize Bisanz.- Emotion, Culture, and the Nature of Truth: For a Dialogical Philosophy; Wayne Cristaudo.- Part III: Becoming Conscious of Emotions and Social Conditioning.- Self-Regard and Disregarded Selves: A Peircean Approach to Several Social Emotions; Vincent Colapietro.- Language, Pragmatics, and Emotions: The Case of Impoliteness; Frank Nuessel.- Saving-Face: The Nonverbal Communicology of Basic Emotions; Richard Lanigan.- Part IV: Expressing Emotions between Mass-medial and Rhetorical Figures.- Emotional Wellbeing and the Semiotic Translation of Emojis; Marcel Danesi.- Transmediality and Translation of Emotions; Peeter Torop.- The Translator’s Mobilization of Social Emotions: A Behavioral-Economic Approach to the Rhetoric of Translation; Douglas Robinson

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Book Synopsis“More than any other living scholar of medieval philosophy, Gyula Klima has influenced the way we read and understand philosophical texts by showing how the questions they ask can be placed in a modern context without loss or distortion. The key to his approach is a respect for medieval authors coupled with a commitment to regarding their texts as a genuine source of insight on questions in metaphysics, theology, psychology, logic, and the philosophy of language—as opposed to assimilating what they say to modern doctrines, or using medieval discussions as a foil for ‘new and improved’ conceptual schemes.” Jack Zupko, University of Alberta“Gyula Klima is widely recognized as one of the world’s leading experts on thirteenth and fourteenth-century Latin philosophy, with his own, distinctive analytic approach, which brings out both the similarities and differences between medieval and contemporary logic and semantics.” John Marenbon, Trinity College, University of Cambridge “Gyula Klima has been a towering figure in the field of medieval philosophy for decades. His influence comprises not only the scholarly results of his work, but also intense and generous mentorship of students and junior colleagues. This volume is a perfect reflection of the esteem that he enjoys around the world, collecting excellent pieces by established as well as up-and-coming scholars of medieval philosophy.” Catarina Dutilh Novaes, Vrije Universiteit Amsterdam“For four decades now, Gyula Klima has been setting the standard among medievalists for philosophical sophistication and historical rigor. This collection of wide-ranging studies from leading scholars in the field offers a worthy tribute to that legacy.” Robert Pasnau, University of Colorado BoulderGyula Klima is Professor of Philosophy at Fordham University, and Senior Research Fellow, Consultant, and the Director of Institute for the History of Ideas of the Hungarian Research Institute in Budapest. In 2022, the President of Hungary awarded him the Knight’s Cross of the Hungarian Order of Merit, “in recognition of his outstanding academic career, significant research work and exemplary leadership.” In this volume, colleagues, collaborators, and students celebrate Klima’s project with new essays on Plotinus, Anselm, Aquinas, Buridan, Ockham and others, exploring specific questions in philosophy of mind, philosophy of language, metaphysics, and logic.No contemporary surpasses Kripke and Klima in semantics and metaphysics, but only Gyula Klima’s thought ranges flawlessly over classical philosophy as well. The volume is a fitting tribute to the master. David Twetten, Marquette UniversityTable of Contents

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Book SynopsisTranslation in literary and academic discourse.- Between texts, languages, cultures, semiotic systems: Key concepts and methods in translation studies.- Towards a definition of the term Musical Translation' Musical arrangement, cover version, and performance in the light of musicological research.- Applying translation theories in musicological research.- Concluding remarks.

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Book SynopsisSemiotics is long on theoretical, often obscure discourses, but short on applications that demonstrate with clarity the applicability of its methods. This book confronts a challenging object, the circus, and endeavors to describe its performances in ways that explain how circus acts produce meaning and cause a deep emotional involvement for their audiences. The approach is not top-down, such as would be a method that would dogmatically apply a particular theory to fully explain the phenomena in terms of this theory alone. Epistemologically, this book is an example of the bottom-up strategy, which consists of considering first the objects and heuristically calling upon methodological resources in a broad theoretical array to come to grips with the problems that are encountered. Any circus act is a complex event that has cognitive and emotional dimensions. It is also a part of a history and an institution, and cannot be abstracted from its cultural and sociological contexts. Thus the range of relevant theoretical and methodological approaches must include structural semiotics, biosemiotics, pragmatics, socio-semiotics, cultural anthropology, the cognitive sciences, the psychology and sociology of emotions, to name only the most important. But the ultimate focus of this book is to enable the readers to better understand the meaning of circus performances and to appreciate the skills and creativity of this traditional popular art, which constantly renews itself from generation to generation.

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Book Synopsis Our understanding of CS Peirce, and his semiotics, is largely influenced by a twentieth century perspective that prioritizes the sign as a cultural artifact, or as one that that 'distorts', in some way, our understanding of the empirical world. Such a perspective will always undermine appreciation of Peirce as a philosopher who viewed signs as the very mechanisms that enable us to understand reality through concept formation. The key to this repositioning of Peirce is to place his work in the broad frame of Hegelian philosophy. This book evaluates, in detail, the parallels that exist between Peircean and Hegelian thought, highlighting their convergences and also the points at which Peirce departs from Hegel's position. It also considers the work of Vygotsky on concept formation showing that both are, in fact, working within the same Hegelian template. This book, therefore, contributes to our broader understanding of Peircean semiotics. But by drawing in Vygotsky, under the same theoretical auspices, it demonstrates that Peirce has much to offer contemporary educational learning theory.

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Book SynopsisWhy is ‘Why’ Unique? Its Syntactic and Semantic Properties considers the behaviour of this peculiar wh-element across many different languages, including Ewe, Trevisan, Italian, Basque, German, Dutch, Cantonese, Mandarin, English and Hebrew. In ten original chapters, the authors explore various aspects of why-questions, such as the way why interacts with V2 constructions in Basque, with a subject clitic in Trevisan or how its morpho-syntactic make-up determines its merge position in Ewe, to mention but a few. Furthermore, a clear-cut distinction is established between high and low reason adverbials which are subsequently examined in why-stripping environments in Dutch. Beyond why proper, the book explores a special class of wh-expressions in some in-situ languages which give rise to unexpected why-construals with a touch of whining force. The objective is to explain the unusual syntactic position of these wh-expressions as well as their association with peculiar pragmatics. The questions are addressed for Cantonese: are what-initial sentences genuine questions? To what extent are Cantonese what-initial sentences similar to how-initial sentences in Mandarin? Beside these what-as-why questions, a special class of rhetorical questions, the doubly-marked interrogatives in Hebrew, come under scrutiny. Why is ‘why’ unique also concerns the interface with prosody and several experimental studies investigate precisely this aspect.

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Book SynopsisRepetitive sequences play a major role as a pattern-building device and are a basic syntagmatic linguistic means on all language levels in spoken and signed languages. Little attention has been paid to investigating them in multimodal language use. Do gestures exhibit different types of repetitive sequences? Do they build complex units based on these types and if so, how is the pattern building to be described? How is the interrelation of gestural and spoken units in such complex units? Is it possible to identify repetitive patterns that are comparable to spoken and signed languages and/or patterns specific to the gestural modality? Based on a corpus-analysis of multimodal usage-events, 7 chapters explore gestural repetitions with regard to their structure, semantic and syntactic relevance for multimodal utterances, and cognitive saliency. Fine-grained cognitive-linguistic analyses of multimodal usage events reveal that gestural repetitions are not only a basic principle of building patterns in spoken and signed languages, but also in gestures.　By addressing questions of mediality and multimodality of language-in-use, the book contributes to the investigation of repetition as a fundamental means of sign and meaning construction (crosscutting modalities) and enhances the understanding of the multimodal character of language in use.

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Book SynopsisThis volume provides new insights on lying and (intentionally) misleading in and out of the courtroom, a timely topic for scholarship and society. Not all deceptive statements are lies; not every lie under oath amounts to perjury—but what are the relevant criteria? Taxonomies of falsehood based on illocutionary force, utterance context and speakers’ intentions have been debated by linguists, moral philosophers, social psychologists and cognitive scientists. Legal scholars have examined the boundary between actual perjury and garden-variety lies. The fourteen previously unpublished essays in this book apply theoretical and empirical tools to delineate the landscape of falsehood, half-truth, perjury, and verbal manipulation, including puffery, bluffing, and bullshit. The papers in this collection address conceptual and ethical aspects of lying vs. misleading and the correlation of this opposition with the Gricean pragmatic distinction between what is said and what is implicated. The questions of truth and lies addressed in this volume have long engaged the attention of scholars in linguistics, philosophy, psychology, cognitive science, organizational research, and the law, and researchers from all these fields will find this book of interest.

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Book SynopsisThis book analyses the Youth Justice Conferencing Program in New South Wales, Australia. Exploring this form of diversionary justice from the perspectives of functional linguistics and performance studies, the authors combine close textual analysis with ethnographic research methodologies. They examine how participants use the discourse semantic resources available to them to achieve such outcomes as reparation for the victim, reintegration of the offender into the community, and reconciliation between the various parties. This uniquely-researched work is sure to be of interest to students and scholars of applied linguistics, sociolinguistics and discourse analysis.Table of ContentsChapter 1. Approaching restorative justice.- Chapter 2. Conference design – genre and macro-genre.- Chapter 3. Conference interaction – exchange structure.- Chapter 4. Expressing feeling – appraisal systems.- Chapter 5. Negotiating feeling – the role of body language.- Chapter 6. Performing identity – a topological perspective.- Chapter 7. Ceremonial redress – how conferencing in fact achieves it goals.

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Book SynopsisNeben einem kritischen Überblick über Theorien und empirische Arbeiten zum Einfluß morphologischer Strukturen auf die visuelle Worterkennungsleistung werden eigene experimentelle Untersuchungen dargestellt und diskutiert. Dabei wird die Hypothese verfolgt, daß insbesondere flexionsmorphologische Merkmale bzw. morphosyntaktische Informationen und semantisch-lexikalische Informationen einer Wortform unabhängig voneinander und damit auf verschiedenen Ebenen des Sprachverarbeitungssystems repräsentiert sind. "(...) Die klar gegliederte und gut lesbare Arbeit bietet einen konkreten Einblick sowohl in die gegenwärtige Theoriediskussion kognitionspsychologisch orientierter Morphologieforschung als auch in die experimentelle Vorgehensweise."Germanistik 1/90Table of Contents1. Linguistische Beschreibung morphologischer Strukturen.- 1.1. Morphemtypen.- 1.2. Segmentierung und Klassifikation.- 1.3. Abgrenzung von Flexions — und Derivationsmorphologie.- 2. Psycholinguistische Theorien zur Verarbeitung morphologischer Strukturen.- 2.1. Verarbeitung und Speicherung derivierter Wortformen.- 2.1.1. Präfigierte Derivationskomplexe.- 2.1.2. Suffigierte Derivationskomplexe.- 2.1.3. Bewertung der Befunde.- 2.2. Verarbeitung und Speicherung flektierter Wortformen.- 2.2.1. Untersuchungsbefunde im Englischen.- 2.2.2. Untersuchungsbefunde im Serbokroatischen.- 2.2.3. Untersuchungsbefunde im Italienischen.- 2.2.4. Untersuchungsbefunde im Holländischen.- 2.2.5. Untersuchungsbefunde im Deutschen.- 2.3. Diskussion der Theorien zur Verarbeitung morphologischer Strukturen.- 2.4. Entwicklung einer Arbeitshypothese.- 3. Empirische Untersuchungen.- 3.1. Voruntersuchung I.- 3.2. Voruntersuchung II.- 3.3. Experimente 1–5.- 3.3.1. Methoden.- 3.3.2. Experiment 1.- 3.3.3. Experiment 2.- 3.3.4. Experiment 3.- 3.3.5. Experiment 4.- 3.3.6. Zusammenfassende Diskussion der Experimente 2–4.- 3.3.7. Experiment 5.- 4. Gesamtdiskussion.- 4.1. Zusammenfassung der Untersuchungsbefunde.- 4.2. Zur Schwierigkeit der Verarbeitung eines Wortes wie „LEITE“im Kontext von Wörtern wie „KLOPFTE“.- 4.3. Syntaktisches Priming.- 4.4. Verarbeitung morphologischer Strukturen. Worterkennungsmodelle vs. Sprachverarbeitungsmodelle?.- Zusammenfassung.- Literatur.

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Book SynopsisSymbols increasingly dominate international communication. Their power was demonstrated by the events of 9/11 and the war against terrorism. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context. In this book, John Fraim examines 9/11 in light of global symbolism. While the events of 9/11 represented the beginning of the war against terrorism, Fraim notes the real ''battle of symbols'' started long before September 11th and will continue long after the fall of the Taliban regime or Saddam Hussein. The book observes the response of the American symbolism industry to the events of 9/11. As Fraim notes, the events of 9/11 offered a rare opportunity to observe how American symbols are created (by Madison Avenue advertising and Hollywood entertainment), communicated (by New York media) and managed (by Washington public relations). One of the more hopeful outcomes of 9/11 was the instigation of an international dialogue about the power of symbols. From this continuing dialogue America and the world have gained a new awareness of the growing power of symbols. Whether this awareness will lead to a new understanding of symbols on a national and global scale is one of the most important questions facing America (and the world) today.

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Book SynopsisThis book examines practices on the relationship between sign and meaning in the Pre-Imperial period of China from the semiotics perspective. Although the Chinese civilization did not develop a comprehensive semiotics system in that period, they are highly semiotic in many ways. The thinking and application of signs of Chinese people can be found in many classics, such as The Book of Changes, The Analects of Confucius, Tao De Jing and Zhuangzi. This book begins its study by re-examining the semiotic thoughts contained in The Book of Changes and inquiries into the thoughts of the major philosophers of different schools. It provides insights into the findings of these philosophers concerning the relationship between sign and meaning. In particular, it concentrates on how the prosperity of the various contending semiotic thoughts complemented each other in forming a sign system. In addition, the book also emphasizes the wholeness and associativity of observing things and studying relevant signs of Chinese people. As the first monograph in any language to systematically summarize Chinese semiotic thought in the Pre-Imperial period, this book helps promote understanding of the traditional Chinese culture and mindset.Table of ContentsSemiotic Significance of Zhouyi.- Confucian’s Thoughts on Semiotics.- Semiotic Thoughts in Taoism.- Semiotic Thoughts of the School of Names and Mohist School.- The Endgame of Pre-imperial Semiotic Thoughts.

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Book SynopsisText in Arabic. This book aims to simplify the ideas and theories that affect the lives of youth, presenting them in an interesting way that suits their abilities and develops them. The book is based on simplifying basic ideas in the Science of Signs (Semiotics), which is a science that deals with the study of symbols, signs and signals, their meanings, and ways of interpreting them. Hence, it aims to help youth in developing their awareness of the surroundings in which they live, enhancing their attention towards the details they are accustomed to seeing, as well as stimulating their senses to read what is around them (paintings, signs, symbols, slogans, pictures, and advertisements). Teaching youth signs and their meanings to stimulate their awareness towards the correct interpretation to each sign, is a way to protect them as misinterpretations may harm themselves and others.

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Book SynopsisOana Godeanu-Kenworthy is Associate Teaching Professor of American Studies in the Global and Intercultural Studies Department and Affiliate of the Havighurst Center for Post-Soviet Studies at Miami University, Ohio, USA.

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