Sales and marketing Books

Book SynopsisTrade Review"Learn some of the most effective sales strategies based on the rare experiences of Susan and John, who have not only climbed the tallest mountains but made it in corporate America. In this simple, easy to read, and entertaining book, you'll sell more and reach your full potential faster!" -- --Dan Schawbel, New York Times bestselling author of Promote Yourself "Susan and John have put these ideas into a book that we can all share. I recommend it to anyone who wants a better view on how to instill commitment and success in your personal and business life." -- Ritchie Straff, Vice President Strategic Planning, Daikin America, Inc. "Sue and John have taken their amazing accomplishments of climbing the seven summits and applied the principles that helped them achieve that success to their business and personal lives. Business is about serving the customer. They have provided meaningful suggestions that are fundamental to anyone in business." -- Blake W. Nordstrom, President, Nordstrom, Inc. "Climbing high, in business or on mountains, is risky but great fun. One needs skill, perseverance and luck to reach the top. The authors can't help you with luck but they show what it takes to overcome obstacles and reach the highest summits of both the Earth and global business." -- -Jim Whittaker, first American to summit Mt. Everest and former CEO of REI "A fantastic read that both thrills and teaches. Being able to transform all the experiences and death defying moments, into clear and deep lessons for business, has never been done before, with this clarity and perfection. A must read both for the thrill seeker and the responsible businessman." -- Nando Parrado, author of Miracle in the Andes: 72 Days on the Mountain and My Long Trek Home "Susan and John truly know what it takes to succeed in business and life and this book will inspire you to reach new heights. I am certain you will find renewed strength in your approach to tackling adversity and persevering on your way to achieving your most important goals." -- --Sam Reese, CEO, Miller Heiman, Inc. - The Sales Performance Company "Susan understands better than anyone how reaching the pinnacle of sales success requires the same mental discipline and strategy as scaling Everest. If you love climbing mountains of any kind, Susan's message will guide and inspire you to reach your personal peak." -- --Tom Hull, Vice President Sales Americas, Precor "Sue's ability to translate her climbing lessons into business lessons is truly impressive. And it's clear that she is equally skilled as an author. I dog-eared so many pages and made so many notes in the margins that I'll have to buy a new copy." -- --Troy Peple, CEO of Accelerent "This book is fantastic! A refreshing read in which Susan and John's story inspires climbers and business people alike to conquer their career 'Seven Summits.'" -- --Heather Clark, VP, Sales Coverage Strategy & Execution, W.W. Grainger, Inc.

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Book SynopsisThe Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.Trade Review'Gunelius' book demystifies the success of the Harry Potter series. While others have called the phenomenon 'magical,' this book proves that it was really the result of a carefully crafted strategy ­ a strategy that any business can replicate and profit from. Unless you'd rather not be the Harry Potter of your industry read and learn!' - Drew McLellan, author of 'The Marketing Minute' blog and Top Dog at McLellan Marketing Group 'Susan Gunelius recounts in rich detail the real life story behind the marketing and branding of a story book phenomenon. She takes us through the triumphant diffusion of a glorious product using emotional communication through word of mouth, the internet, advertising, merchandising and other viral branding strategies. I specially liked the many mini-case studies, using a wealth of information on various branding campaigns, dispersed throughout the book. This book is a must for anyone interested in the marketing of imaginative products. It makes the crucial point that consistency and differentiation account for marketing success.' - Arjun Chaudhuri, Thomas R. Fitzgerald, S.J. Professor of Marketing, Charles F. Dolan School of Business, Fairfield University, Connecticut, USA 'A comprehensive look at the marketing around the Harry Potter franchise and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.' - John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated 'Through its factual and analytical approach to marketing and branding, scattered with original Harry Potter facts and quirky references to the wizarding world, the book strikes the right balance to appeal to all.' - Sarah Sandersen, Edge 'It had to happen. Harry Potter as a concept is now officially subject to academic review and author Susan Gunelius has done it proud in Harry Potter: The Story of a Global Business Phenomenon. This is an erudite marketing text, using Harry Potter as a vehicle for learning.' - Julie Hyde, Professional Manager 'You'll be sure to learn more about how to position your own services and how to guide you own products through the marketplace by learning from this extraordinary example.' - www.asuccessfulwoman.com 'In The Story of a Global Business Phenomenon, Susan Gunelius tells us about everything we need to know from the price wars, to the merchandising, the word-of-mouth to the social networking. And she does it in a way that makes it clear that the compelling story of Harry Potter's life and times was just part of an equally compelling branding story.' - Allen P Adamson, author of BrandDigital and BrandSimpleTable of ContentsThe Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon

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Book SynopsisAn 'exciting and engaging' investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things—drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? In The Things We Love, Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies. In fact, we have passionate relationships with the things we love, and these relationships are driven by influences deep within our culture and our biology. Some of our passions are sudden, obsessive, and fleeting; others are devoted and lifelong affairs. Some turn dark: we become hoarders, or would prefer to destroy certain objects rather than let anyone else own them. And as technology improves, becoming increasingly addictive, one wonders: might our lives become so dominated by our emotional ties to things that we lose interest in other people? Packed with fascinating case studies, scientific analysis, and takeaways for living in a modern and ever-so-material world, The Things We Love offers a truly original and insightful look into our love for inanimate objects — and how better understanding these relationships can enrich and improve our lives.

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Book SynopsisJohn P. Kotter (b. 1947), a leading authority on business leadership and change, is the subject of this new collection from Routledgeâs acclaimed Critical Evaluations in Business and Management series. It brings together in two volumes the best critical evaluations of his work. The collection is supplemented with the editorsâ expert introduction which places the gathered scholarship in its historical and intellectual context.Table of ContentsContentsAcknowledgementsIntroductionVolume 1Volume 2

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Book SynopsisMost of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.Table of ContentsPart 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing

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Book SynopsisPeter Marshâs book has long been recognized as a standard work. With its emphasis on the commercial aspects of contracting, this book represents an eminently practical guide to this complex subject for purchaser and contractor alike. This edition reflects recent changes in case law and legislation, the major change being the passing of the Housing Grants, Construction and Regeneration Act 1996. The book also charts changes to model forms of contract conditions, in particular the new PACE forms of government contracts. Contracts covered are those for the construction of buildings and civil engineering works, the supply and installation of mechanical, electrical and process plants and also for computer system and facilities management. Methods of contracting, including PFI schemes, are critically examined and reference is made to the Governmentâs latest thinking on prime contracting. As in previous editions, this book covers contract planning and contract administration, deals with boTrade Review’The first two parts deal with procurement issues, tendering and placing the contract. The former concentrates on current trends and provides a good overview of this area. The latter aspects are very thoroughly covered. There is an apparent engineering bias with an element of emphasis on joint venture procurement, as such, could be recommended as further reading for final year undergraduate and post-graduate students and practitioners.’ Building EngineerTable of ContentsContents: Contract Planning: Planning process; The contract plan; Legal issues arising from the contract plan. Tendering and Placing the Contract: Competitive tendering; Single tender negotiation; Planning the tender; Joint ventures and consortia; Tender preparation; Tender appraisal; Placing the contract. Terms and Conditions of Contract: Standard terms of contract - I; Standard terms of contract - II; Contract price; Terms of payment; Time for completion; Sub-contracting; Delivery; Defects - guarantees and remedies; Insurance and indemnity; Functions of architect/engineer/project manager and the purchaser; Variations in price and time; Claims and their negotiation; Dispute resolution; Particular forms of contract. Appendices: Draft instructions to tenderers for a plant contract; Bid desirability questionnaire; Questionnaire for site visits; Index.

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Book SynopsisExperiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there Trade Review'Reading this book is itself a memorable experience. The editors promise that the chapters come at the topic of consumer experience from different angles, and it is clear that they do”ethnographic, experimental, structural equation modeling, theoretical, methodological, critical, and more. The chapters take both managerial and behavioral approaches to the topic of consumer experiences and cover a wide variety of experiential contexts including magazine shops, Las Vegas strip resorts, automobiles, hot chocolate, and package tours. They also introduce a rich variety of experiential elements including luxury, authenticity, scents, and surprise. Some of the best of the materials is found in the concluding section with chapters by Brown and Holbrook offering critiques of experiential marketing. Other chapters also examine what can go wrong in delivering memorable consumer experiences, such as the work by Basil and Basil on ultra-fine dining experiences. All in all, this book provides a much richer examination of consumer experiences than most of the earlier academic and managerial books on the topic.' Professor Russell W. Belk, Schulich School of Business, Canada 'The editors have assembled an impressive collection of papers on the elusive topic of experience marketing. From conceptual foundations and brands through the design and management of customer experiences, the topics covered by papers in this volume provide needed insight to any manager hoping to improve the ability of their offering's experience on customers. I heartily recommended it for both managers and academics.' Valarie A. Zeithaml, David S. Van Pelt Distinguished Professor, Kenan-Flagler Business School,University of North Carolina at Chapel Hill 'This is a very timely and important collection of papers that provides contemporary thinking on key issues of 21st century marketing in a well-structured and well-balanced format. The editors have done an excellent job in choosing contributions that offTable of ContentsList of Figures, List of Tables, About the Editors, About the Contributors, Introduction, Part I Conceptual Foundations, Chapter 1. Experiential Marketing: Understanding the Logic of Memorable Customer Experiences, Chapter 2. Experiential Marketing and Brand Experiences: A Conceptual Framework, Part II. Brands and Brand Communities, Chapter 3. Tally Ho, Chocs Away! The Morgan Motoring Experiences, Chapter 4. Hush, It’s a Secret: How Trappist Breweries Create and Maintain Images of Authenticity Using Customer Experiences, Chapter 5. Brand Communities as Experience Drivers: Empirical Research Findings, Chapter 6. Orchestrating the Experience: Authorship of the Soul. The Case of Mag Nation Melbourne, Part III. Design of Customer Experiences, Chapter 7. Balancing Act: The Impact of Rational and Emotional Designs on Memorable Customer Experiences, Chapter 8 Reflections on Ultra-Fine Dining Experiences, Chapter 9. Co-Production in Memorable Service Encounters: Three Hot Chocolates in Belgium, Part IV. Management of Customer Experiences, Chapter 10. Oh Yeah, I Remember That Store! Memory, Experience, and Value, Chapter 11. Managing Hospitality Experiences: Las Vegas Style, Chapter 12. Considerations in Creating Memorable Tour Experiences, Part V. Methodological Issues 209, Chapter 13. Made it More Memorable? Evaluating the Customer’s Emotional Experience, Chapter 14. The Surprise–Delight Relationship Revisited in the Management of Experience, Part VI. Critique of Experiential Marketing, Chapter 15. Please Hold, Your Call is Important to Us: Some Thoughts on Unspeakable Customer Experiences, Chapter 16. Manufacturing Memorable Consumption Experiences from Ivy and Ivory: The Business Model, Customer Orientation, and Distortion of Academic Values in the Post-Millennial University, Index

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Book SynopsisSeventy per cent of UK businesses have a website. But 90 per cent of those websites don''t fulfil the expectations of their business owners and don''t provide the services their customers are seeking.Nigel T. Packer guides business owners and managers through the maze of getting a successful website. He explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must:Define the type of website the particular business needs.Understand what customers want from the website.Analyse problems and defects in their existing website.Select the correct keywords to target profitable customers.Enable search engines to find the website quickly and rank it highly.Make sure the website is easy to use and accessible to all.Research competitors'' websites.Find the right web developers and communicate effectively with them.Test the website thoroughTrade ReviewDo not build a website without reading this first. A true guru of his time, Mr. Packer can seriously and positively transform your business prospects and capabilities. -- Roger M Phillips, Chairman of Axiom Properties & InvestmentsAn excellent book. Provides a practical and readable way through a maze of possibilities. Entrepreneurs and their advisors will find fewer better investments than this publication. -- David Brooksbank, Director of Enterprise, Cardiff School of ManagementExtremely helpful * B2B Marketing *

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Book SynopsisDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorisedTable of ContentsIntroduction to marketing planning; The marketing audit; Marketing planning implementation and control; Promotional operations; Product operations; Price operations; Place operations; Managing marketing relationships; International marketing; Industrial/business to business, FMCGs and services marketing; Not-for-profit, SMEs and virtual marketing.

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Book SynopsisDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.Table of ContentsPreface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index

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Book SynopsisButterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companiTable of ContentsUnit 1 Management and marketing roles Unit 2 Recruiting the team Unit 3 Developing the team Unit 4 Managing change Unit 5 Project management Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans Unit 8 Marketing communications and customer service Appendix: Feedback and answers

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Book SynopsisCorporate social performance has come of age. In a business environment characterized by its perpetual state of flux, the ability to recognize and react to global forces becomes paramount. The fallout of such rapid change - the fast-paced developments in communications and technology, the continual change to global markets, shifting demographics, the homogenization of personal values - have all contributed to the widespread new interest in issues such as ecology and environment, human rights and diversity, health and well-being, and communities. All of these issues are now potential liabilities for companies, and are very much back on the agenda for business. Once regarded as peripheral management concerns, they are now recognized as hard to predict and hard for business to deal with when they go wrong. This book offers an insight into how corporate social performance can be measured and why this is an important aspect of corporate social responsibility. Using detailed case studies, it provides readers with the foundations for understanding and applying corporate social performance, providing a stakeholder framework by which corporate social performance can be measured, alongside a detailed consideration of the value of different stakeholder measures. The book also applies this framework to new social accounting standards, enabling the reader to consider the validity and appropriateness of these standards. The increasingly important role of the internet for corporate social reporting is also considered.Trade Review'...a rigorous, yet highly readable analysis of the practical issues encountered in applying a stakeholder framework to the measurement of corporate social performance. A particular strength of the book is its use of detailed case studies for illustrative purposes. A further noteworthy feature lies in the timely discussion of the potential for internet reporting and widely touted social accounting standards for establishing higher levels of corporate accountability.' Professor David L. Owen, University of Nottingham, UK 'The book uses detailed case studies providing the foundations for understanding and applying corporate social performance, and offering a stakeholder framework by which corporate social performance can be measured, alongside a detailed consideration of the value of different stakeholder measures.' Corporate CitizenTable of ContentsContents: Corporate social performance and accountability; Business in society - ethics and stakeholders; Social accounting and stakeholder identification; Stakeholder performance measurement in theory; Value added analysis; Stakeholder performance measurement in practice; Shareholder analysis; Stakeholder analysis; Theorizing the results; Recent developments and the future of social accounting; Bibliography; Index.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisConsiders cost and optimization problems from the manufacturer's and the buyer's points of view. The work discusses a variety of warranty policies and the mathematical models for the analysis of related engineering and management issues. All standard consumer product warranties are covered.Table of ContentsAn Overview Warranty Policy and Modeling Issues Stochastic Processes for Warranty Modeling Analysis of the Basic Free-Replacement Warranty Analysis of the Basic Pro-Rata Warranty Complex One-Dimensional Warranties Reliability Improvement Warranties Two-Dimensional Warranty Policies Warranty Servicing Warranty and Engineering The Simulation Approach to Warranty Analysis Statistical Estimation of Warranty Costs Case Studies A Comprehensive Framework for the Study of Warranty Symbols and Notations Appendix A: Basic Results from Probability Theory Appendix B: Proofs of Results in Chapter 3 Appendix C: Calculation of Renewal Functions Index for Policies

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Book SynopsisYou run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? This book is packed with 395 tried-and-tested ways to market your business in 5 minutes or less.

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Book SynopsisA comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.Table of ContentsContents; 1. Origins: definition, drivers, and impact; 2. Insights: big data and analytics; 3. The big picture: strategy, innovation and value; 4. The digital customer: attitudes and behaviours; 5. Digital relationships and the customer experience; 6. Digital marketing networks and partnerships; 7. Promotion in a complex online environment; 8. Digitally-enabled creativity and innovation; 9. Emerging challenges and opportunities; 10. Working in digital marketing.

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Book SynopsisThe issue of sustainability is characterised as a âwicked problemâ in the fashion, clothing and textiles sector and is now coming into increased focus due to growing consumer, business and policy pressures. This in-depth volume presents a comprehensive overview of the challenges and emerging opportunities faced by the sector, and provides strategic solutions as to how the sector can substantially accelerate sustainability.This book collates research and industry best practice to provide a âone-stop shopâ exploring the complex and interconnected issues surrounding sustainability in fashion, clothing and textiles. The practical and digestible chapters include innovative examples and perspectives from different regions of the globe, addressing topics from policies to supply chain issues and materials innovation. Five unique case studies of sustainable businesses provide detailed examples of pioneering practice. Edited by three professionals with long-standing knowledge and experTable of Contents1. Introduction PART I Fashion system landscape 2. Overview 3. The Wicked Problem PART II Policy and standards 4. Global policy covering sustainability in fashion and clothing: a review and implications 5. Traceability, transparency and greenwashing: highlighting growing drivers for traceability and transparency in the sector, and emerging challenges surrounding greenwashing of garments 6. Using textile testing information to ensure garment quality, longevity and transparency PART III Business and innovation 7. Finance and funding for upscaling sustainable fashion 8. Managing sustainable innovation 9. Fostering sustainable practices: the case of micro and small designer fashion enterprises PART IV Case studies: values-based entrepreneurs 10. Desserto®: cactus fibre as leather substitute 11. DePloy: customisation for 360° sustainability 12. TOBEFRANK: transparency in practice 13. MUD Jeans: denim with circularity 14. SXD: working with cliate refugees PART V Consumers, culture and ecosystems 15. Clothing 2050: garment scenarios to drive circular material systems 16. Shifting the needle: can we build the next generation of consumer activism and advocacy for sustainable fashion? 17. Crafting connections with clothing: values, influence and relationships 18. Unheard voices: reclaiming fashion sustainability 19. Regions, communities, and localism PART VI Circular economy 20. Circular economy in the textile and apparel sector: an overview of global trends, challenges and opportunities 21. New forms of governance to accelerate circular textiles in the Netherlands 22. Accelerating circularity in textiles: lessons learned from a regional perspective 23. Biomimicry, biomaterials and textiles 24. Reincarnation: waste, reuse, repair and upcycling PART VII Education 25. Curriculum: challenges, opportunities, and approaches to increasing sustainability content in fashion and textiles education 26. Methodologies and tools: incorporating sustainability content in fashion, apparel and textiles educational curriculum through facilitating materials 27. The use of digital pedagogies for accessible and equitable teaching and learning of fashion design for sustainability: a case study PART VIII Future and technology 28. A pathway towards future sustainable fashion in 2030 29. Risky business: sustainable fashion through new technologies 30. Wearable tech, virtual fashion, and immersive technologies 31. Fashion ex machina: human–machine collaboration to support sustainability through customized design and production 32. Conclusion: progress, challenges and prospects

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Book SynopsisBelonging to the realm of intelligent technologies, it is increasingly accepted that artificial intelligence (AI) has evolved from being merely a development standpoint in computer science. Indeed, recent reports and academic publications show that we are clearly on the path toward pervasive AI in both business and society. Organizations must adopt AI to maintain a competitive advantage and explore opportunities for unprecedented innovation. This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large. The book highlights novel and high-quality research in data science and business analytics and examines the current and future impact of AI in business and society. The authors bridge the gap between business and technical perspectives and demonstrate the potential (and actual) impact on society. Embracing applied, qualitative, and quantitative research as well as field expTable of ContentsIntroductionDavide La Torre, Francesco Paolo Appio, Hatem Masri, Francesca Lazzeri, and Francesco SchiavonePART 1: Artificial intelligence: technological advancements and methodologies1. Artificial and machine learning: Definitions and applicationsCinzia Colapinto, Riadh Ksantini, Davide La Torre, Hatem Masri, and Marco Repetto2. Adopting machine learning and AI for data-drive decisionsFrancesca Lazzeri3. Neural networks and deep learningChiara Galimberti and Marco Repetto PART 2: Artificial intelligence in business: opportunities and challenges4. Artificial Intelligence in Human Resource Management: Objectives and ImplicationsAizhan Tursunbayeva, Alessia Berni, and Luigi Moschera 5. Methodology for evaluating the appropriateness of a business process for robotic process automationLars Berghuis, Abhishta Abhishta, Wouter van Heeswijk, and Aizhan Tursunbayeva6. Startups and Artificial Intelligence: Insights from ItalyFabio Greco and Irene Di Bernardo7. Integrating AI to blockchain and cryptocurrency: A case studyMohamed Bechir ChenguelPART 3: The societal impact of artificial intelligence8. AI human capital, jobs and skillsLea Samek and Mariagrazia Squicciarini9. AI for Sustainability: A Dangerous Fantasy or an Unfulfilled PotentialLuis I. Prádanos and Daniela Inclezan10. AI-based technologies in the phygital care journeyMarialuisa Marzullo, Irene Di Bernardo, Tiziana Russo Spena, and Cristina Mele11. AI technologies and hospital blood delivery in peripheral regions: Insights from Zipline internationalValentina Cucino and Giulio Ferrigno12. Improving Healthcare by designing AI-human-centered systemsFrancesco Schiavone, Gaetano Cafiero, and Michela De RosaIndex

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Book SynopsisSupply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different because the real product may take the form of a service which implies that many traditionally crucial decisions in supply chain management such as product shipping problems are no longer important. Here, a service supply chain is defined as a supply network that transfers resources into services or servitised products, with or without physical products, to satisfy customer needs. As a result, managing a service supply chain system requires innovative strategies with new models. Currently, there is an absence of a comprehensive reference source that provides the state-of-the-art findings on this important topic. It will thus be significant to develop a well-balanced edited volume that includes both theoretical results (from differentTrade Review"This is a pioneering book in the area of service supply chain systems by using a system engineering approach. Scholars, students, practioners all can learn how to manage service supply chain after reading this book. Thus, this book is great reference book for people who are interested in the service operations management."Prof. Bin Shen, Assistant Professor in the department of Electronic Commerce and Logistics, Donghua University, China."Tsan-Ming Choi has emerged as a leading figure in Service Supply Chain research. This book adds to his earlier work, he has collected works from scientists around the world, looking at service supply chains from many different, some very original, perspectives. We find inputs on classical (in normal supply chains) subjects such as coordination, management accounting, power structures and resilience, but also more unique subjects such as the use of signs as services and the relationship to big data in services. In addition, there are several chapters purely about, or related to, applications. Readers used to supply chain research, but unfamiliar with service supply chains may find the applied chapters very useful to really grasp the peculiarity of supply chains without physical products, or services attached to, but different from, the physical products they service.This is a good book to have for those of us who teach logistics or supply chains as a means to find examples of service supply chains and what makes them different from other supply chains."Professor Stein W. Wallace, professor of operational research at the Norwegian School of Economics, Bergen, Norway."This is a pioneering book in the area of service supply chain systems by using a system engineering approach. Scholars, students, practioners all can learn how to manage service supply chain after reading this book. Thus, this book is great reference book for people who are interested in the service operations management."Prof. Bin Shen, Assistant Professor in the department of Electronic Commerce and Logistics, Donghua University, China."Tsan-Ming Choi has emerged as a leading figure in Service Supply Chain research. This book adds to his earlier work, he has collected works from scientists around the world, looking at service supply chains from many different, some very original, perspectives. We find inputs on classical (in normal supply chains) subjects such as coordination, management accounting, power structures and resilience, but also more unique subjects such as the use of signs as services and the relationship to big data in services. In addition, there are several chapters purely about, or related to, applications. Readers used to supply chain research, but unfamiliar with service supply chains may find the applied chapters very useful to really grasp the peculiarity of supply chains without physical products, or services attached to, but different from, the physical products they service.This is a good book to have for those of us who teach logistics or supply chains as a means to find examples of service supply chains and what makes them different from other supply chains."Professor Stein W. Wallace, professor of operational research at the Norwegian School of Economics, Bergen, Norway.Table of ContentsPart I: Introduction. Part II: Theoretical advances. Part III: Industrial applications and cases.

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