Description
Book SynopsisButterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive compani
Table of ContentsUnit 1 Management and marketing roles
Unit 2 Recruiting the team
Unit 3 Developing the team
Unit 4 Managing change
Unit 5 Project management
Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans
Unit 8 Marketing communications and customer service
Appendix: Feedback and answers
